Advertising on TV SPIELFILM plus - The television portal - BurdaForward
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Advertising on TV SPIELFILM plus The television portal
Your brand featured in an ideal setting
Reach your target audience…
…on all devices … right on target with no
i.e. desktop PC,
coverage waste
smartphone, tablet
or smart TV Use our targeting options to
match the users’ interests.
…at any time combines …with effective ads
Strong connectivity, at all the TV and media brands of Whether it’s display, video or
potential touchpoints, TV SPIELFILM and TV native advertising formats -
particularly at lunch and
TODAY we have the matching solution
during prime time
for you!
… in a particularly easy way
The clear structure of the user-friendly user interface on TVS plus
helps to increase awareness of your advertisements.
2 Advertising on TV SPIELFILM plus | BurdaForward Advertising
TV Spielfilm plus at a glance
7.71 47.78 181.79 2.21
UUs Visits PIs AIs (Video)
EDITORIAL CONCEPT
Various customization possibilities and a clear structure
Unique live TV experience
Latest news and added value: TV guide plus entertainment section
USERS
Relevant for advertisers: almost 65 percent of users are between 20 to 49
years old
Unisex: 45 percent of the users are male and 55 percent are female
41 percent are working, with a household net income of €3.000 or more
TV Spielfilm plus …
…ranks in 1st place in the competitive ranking
… is a 360° multi-channel brand
…offers innovative and native advertising opportunities as a one stop site
Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+; IVW 08/2018
3 Advertising on TV SPIELFILM plus | BurdaForward Advertising
High reach on all devices
TV SPIELFILM plus
Unique users in million
Total digital reach Online Mobile Web iPhone App Android App
7.71 1.51 3.92 1.33 1.06
Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+
4 Advertising on TV SPIELFILM plus | BurdaForward Advertising
High reach on all devices
cinema
Unique User in Mio.
Total digital reach Online Mobile Web
0.23 0.12 0.11
Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+
5 Advertising on TV SPIELFILM plus | BurdaForward Advertising
„ While the TV channels in traditional television
are still generating amazing viewer ratings, it
can’t be denied that more and more people
resort to mobile services.
Some households don’t even have a
television anymore. Instead, they use their
“
notebooks, smartphones or tablets to watch
television.
Burkhard Graßmann – Managing Director BurdaNews
TV SPIELFILM plus: full entertainment expertise
• TV guide • fastest and clearest TV guide • guides you through the
• live TV • daily usage adventurous world of motion
• editorial expertise: VoD (bookmarked by many users) pictures with experience,
information, background credibilty and personality
information, news, service, • awakens and shares a
opinions, tips passion for great films & TV
series
*CINEMA will be featured as a section of TV SPIELFILM plus after the relaunch in May 2018 and as such be listed in the IVW & AGOF.
7 Advertising on TV Spielfilm plus | BurdaForward Advertising
Your own TV SPIELFILM plus editorial features
The users get independent, competent and critical programme reviews.
MORE
THAN 140
CHANNELS
STRONG CONTENT UP-TO-DATE PERSONALIZED
TV SPIELFILM plus is the most Latest news, reviews and Various personalization options
active brand in the segment of background information on the to customize the TV listings view
the 14-day TV guides and it is current TV listings as well as
the brand that provides the most daily updates of the TV guide
content in the segment of the several times a day
OTT* TV providers.
*OTT = over-the-top content, i.e. transmission of video and audio content via Internet access
8 Advertising on TV SPIELFILM plus | BurdaForward Advertising
Editorial concept
We offer a clear and user-friendly design and create our advertising
INNOVATIVE formats so that they fit the flow of the site, ensuring a unique user
experience.
We don’t just provide daily TV listings, film tips and reviews,
MOVING we also stream live TV 24/7.
We meet the individual needs of our users, deliver relevant content
USER CENTRICITY and thus become a daily partner for the users in the world of
television.
9 Advertising on TV SPIELFILM plus | BurdaForward Advertising
That’s how you benefit from TV SPIELFILM plus
7.71 M UNIQUE MOVING
USER
Over 4 million video
views per month
Ranks first in the
immediate competitive
comparison
CLOSE TO THE ATTRACTIVE
USERS TARGET AUDIENCE
Strong connectivity, at
all potential touchpoints, Young and mobile networkers
particularly at lunch and INNOVATIVE PRODUCTS
during prime time
Native & unique
Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+; IVW 08/2018
10 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingAdvertising on TV SPIELFILM plus Brand Reach & Traffic
Ranks 1st in the immediate competitive comparison
No other brand among the TV guides uses as many channels and has such a close network link to its users!
Total digital reach - unique users in million
1st 7,71
place
KINO.de 4,68 No. 1
Moviepilot 3,35
TV Movie 3,28
Filmstarts 2,92
HÖRZU 2,79
TVinfo HD 0,50
Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+
12 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingMedia perfomance development
Page impressions and visits in milion 164
250.000.000
36 48
200.000.000
150.000.000
100.000.000
50.000.000
0
Apr 15 … Aug 17 Sep 17 Oct 17 Nov 17 Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18
Desktop PI Mobile & Smartphone App PI Total Visits
Source: IVW 08/2018
13 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingWe are video!
Over 4 million marketable pre-rolls, with a TV Today share of approx. 18% !
Marketable video inventory in million
4,50
4,13
4,00 3,84
3,60 3,47
3,50 3,38
3,16
2,93
3,00 2,75 2,67 2,69
2,59 2,55
2,50 2,21
2,00
1,50
1,00
0,50
0,00
Aug 17 Sep 17 Oct 17 Nov 17 Dec 17 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18 Jul 18 Aug 18
Digital Apps Total
Source: marketable video inventory acc. To Ad-Server Aug 2018 (incl. TVS live share of 17%)
14 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingAdvertising on TV SPIELFILM plus User Demographics
TV SPIELFILM plus users are…
TECH FREAKS
…like to buy e-book readers, computer software and
games, cameras and smartphones.
ONLINE SHOPPERS
…like to buy jewellery, bags, luggage as well as
fashion and cosmetics.
HOUSE OWNERS
…enjoy buying furniture and other home furnishings,
accessories and household appliances.
ADVENTURERS
…particularly interested in short trips and holiday travel.
AUTOMOTIVE FANS
…cars as well as motorbikes, scooters and mopeds.
Source: MediMACH best4planning 2017-III
16 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingUser demographics
TV SPIELFILM plus
Proportion in %
Gender
Male ██████████████████████████████████████████████ 46
Female ██████████████████████████████████████████████████████ 54
Age
16 - 19 years ███████ 7
20 - 29 years █████████████████████ 21
30 - 39 years █████████████████████ 21
40 - 49 years ██████████████████████ 23
50+ years ████████████████████████████ 28
Education
No secondary school qualification ██ 2
Secondary school ██████████████████████████████████████████████████████ 54
Abitur, university degree ████████████████████████████████████████████ 44
Occupation
Working ████████████████████████████████████████████████████████████████████████ 72
Not (no longer) working ████████████████ 16
Trainee ████████████ 12
Household net income
up to €1,000 ██████████ 10
€1,000 to less than €3,000 █████████████████████████████████████████████████ 49
€3,000 or more █████████████████████████████████████████ 41
Source: AGOF daily digital facts, Aug 2018, single month (Aug 2018), population of 16+; IVW 08/2018
17 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingAdvertising on TV SPIELFILM Live Information about the new AddOn TV SPIELFILM Live – Be Live!
One stop site
That’s TV SPIELFILM Live
ONE USER INTERFACE
ONE LOGIN • TV SPIELFILM combines the biggest and most
successful EPG with direct access to live TV
experience, making it the first choice for TV
enjoyment.
• Live TV on all devices – in the already
successfully established TV SPIELFILM apps
• Live TV access – free in the basic package with
advertisements; ads are not delivered to paying
users.
19 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingNative advertising on TV SPIELFILM live
Customer’s own TV channel in the live stream
Available
from mid
April
• Video content with no time frame limitation
plus skip button
• Labelled as “partner content”
• May include a link to external customer
Realisation example:
website
Branded channel with “Red Bull TV”
20 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingIncredible variety
The attractive channel portfolio*
More than 50 free channels
(mainly public channels)
* Portfolio will continuously be expanded; no pre-rolls right before KiKa starts
21 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingIncredible variety
The attractive channel portfolio*
More than 70 fee-based channels
(mainly private channels + HD versions of the free TV channels)
Additional
Channels
HD Channels
* Portfolio will continuously be expanded; no pre-rolls right before KiKa starts
22 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingUnique features
Trust in our editorial “Second television” – at home
TV expertise and on the go
High reach:
More than 19.5 million 8.21 million**
app downloads users per month
Changing channels is
Clear structure & easy fast and easy!
to use
An incredible package of
70%* market share in the EPG market channel variety – more than 65 channels
covering all areas
*with reference to the top 7 digital EPGs in terms of online and mobile visits
**internal data: online und mobile unique users per month
23 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingAt a glance
User insights on TV SPIELFILM plus
2.6 million unique app accesses
1.500.000 registrations since 15 July
in April 2017
58% smartphones
19% tablets
76% are between 18 to 49 years old**
29% web
3% TV box
30% iOS
65% male users, 35% female users
70% Android
91% WiFi
Video views on TVS plus in total
Most watched: sport and entertainment
7.6 million/month*
Source: internal data from Mixpanel, period: 15 July 2015 – August 2017
* TV SPIELFILM plus trailer inventory + TV SPIELFILM live online and mobile // ** users have to be 16 or over to register
24 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingUser flow
Easy to use and user-friendly
Selection of Pre-roll
Login Live stream
preferred channel (max. 30 sec.)
25 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingAdvertising on TV SPIELFILM plus Rates & Additional Services
Rate card – Media
Booking options and rates from 1 October 2017 (CPM in euro)
Online Smartphone Mobile PREMIUM REACH
Ad format Device Environment Run-of-site Channel Run-of-networld
Pre-roll* 90 85 80 60
Shortclip Ad
90 85 80 60
Billing: cost per completed view
Outstream Ad 80 75 70 40
Nicht inApp
Billboard / Mobile MPU 2:1
90 85 80 60
Halfpage Ad
Wallpaper 80 75 70 40
Premium Ad Bundle
- - 70 40
(Billboard, Half Page Ad)
Medium Rectangle 60 55 50 30
Ad Bundle
(Leaderboard, Skyscraper, Medium 50 45 40 20
Rectangle, Mobile MPU 6:1)
Skyscraper
40 35 30 10
Leaderboard / MCA 4:1
*Surcharge for HTML5 creatives via VPaid technology: 10 € gross, available on stationary and mobile web.
27 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingRate card – Media
Booking options and rates from 1 October 2017 (CPM in euro)
Additional services Rate
Ad production On request
Landing page production for all devices On request
Targeting Surcharge per criteria on rate card CPM
Audience extension Auf Anfrage
Targeting on real data, keyword targeting 7,50
Re-targeting, Predicitive Behavioural Targeting, Technical Targeting
(i.e. geo, browser targeting), weather targeting
Exclusion of devices (multi-screen bookings) 5
(surcharge per excluded device)
Exclusion of single websites / apps from run-of-site placements (surcharge per website / app)
For additonal rates, fixed rates, T&Cs, information and formats please visit
http://www.burda-forward.de/produkte/preise
Our minimum booking amount is €4.000 net per insertion order.
28 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingYour contact
KOLJA KLEIST PETRA ALBERS SABRINA BÜCHEL
Director Customer & Brand Deputy Director Customer & Brand Management Director Programmatic &
Management Director International Sales Agency Management
Tel.: (+49) 89/9250 2532 Tel.: (+49) 89/9250 1659 Tel.: (+49) 211/610 196 250
kolja.kleist@burda-forward.de petra.albers@burda-forward.de sabrina.buechel@burda-forward.de
BurdaForward Advertising GmbH BurdaForward Advertising GmbH BurdaForward Advertising GmbH
29 Advertising on TV SPIELFILM plus | BurdaForward AdvertisingAdvertising on TV SPIELFILM plus We would be happy to prepare a customized advertising concept for you. Images used: www.thinkstock.de, www.flaticon.com, www.unsplash.com
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