FARM COUNTRY mississippi - 2020 MEDIA KIT - Learn about Mississippi Agriculture, Farmers ...
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mississippi
FARM COUNTRY
2020 MEDIA KIT
Print • Digital • Online
MISSION
mississippi
FARM COUNTRY
ADVERTISE YOUR BRAND TO THE LIVING ROOMS, KITCHENS, FIELDS, GARDENS,
COMPUTERS AND SMARTPHONES OF MORE THAN 195,000 MISSISSIPPI FAMILIES.
Welcome to the re-imagined Mississippi Farm Country, the official publication program for the Mississippi
Farm Bureau Federation. In 2019, we recently expanded our content focus to appeal to the full Farm Bureau
membership – to include those who may not live directly on farms, but have an appreciation and affinity for
rural living. The new Mississippi Farm Country program – in print and digital – serves as a way to connect
Mississippians with the food they eat and the farmers who grow it.
Farm Bureau members travel, shop, eat and support local businesses. Through this quarterly magazine,
harness the buying power of our diverse readership in lucrative markets such as agriculture, food, travel,
home and garden, and local lifestyles.
Mississippi Farm Country reaches FARM BUREAU
MEMBERSHIP BY REGION
all 82 Mississippi counties.
Hills
More than 48,371
195,000
Mississippi families receive the print
Delta
15,075 Pines
publication four times a year. 42,178
Source: 2018 Readex readership study of three Farm Bureau magazines published by Farm Flavor Media
Mississippi Farm Country is Capital
one of the highest-circulated 39,013 Coast
magazines in the state. 41,135
Three in five pass their issues along
to at least one other person, greatly
expanding the publication’s reach.
AUDIENCE PROFILE
Content Breakdown
25% 25%
Food & Farms &
Recipes Agritourism
25%
Travel &
Events
15%
Mississippi
Living
10%
Home &
Garden
"The overall look of the magazine is "Great magazine. I really enjoy reading
wonderful! I know how hard it can about Mississippi farmers!"
be to tell agriculture’s story, but the
writers do a great job of sharing the
"Enjoy the magazine, especially the
stories of our Mississippi farmers
recipe section. Love good food!"
and ranchers."
PRINT, DIGITAL AND ONLINE
An Integrated Media Program
95% OF TYPICAL FARM BUREAU
MAGAZINE RECIPIENTS AT LEAST
Source: 2018 Readex readership study of three Farm Bureau magazines
SKIM A TYPICAL ISSUE, AND
75% 72% READ HALF OR MORE.
of readers support
Print Magazine an advertiser, FAST FACT:
Mississippi Farm Country connects share an article, Mississippi Farm
published by Farm Flavor Media
members of the Mississippi Farm Bureau visit a destination Country reaches
Federation to the state's rural lifestyle, or use a product
farmers, travel, attractions, recipes and
2x more Mississippi
as a result of
more. The updated design features vibrant reading the households than
photography and detailed editoral to
publication. Southern Living.
showcase Mississippi agriculture.
FARM COUNTRY
Fall 2019 | msfarmcountry.com
The Digital Magazine:
inside
FOUR FALL
• Contains the same high-quality content as the
FAVORITE
RECIPES
print magazine.
FEATURING
Tea Time
Fighting
the Flood
Clarksdale
Blues Legends
Sweet Success
Mississippi sweet potato farms
grow with consumer demand
• Extends the reach of the publication and your
advertisement.
A PUBLICATION OF THE MISSISSIPPI
FARM BUREAU FEDERATION
• Quickly links to websites for additional
Digital Magazine information.
The digital version of the print magazine connects with • Can be easily shared through prominent social
readers constantly on the go. Your advertisement is media share tools, email functions and PDF
included in the digital magazine, which is prominently downloads.
displayed on the new Mississippi Farm Country
website. Live links throughout the digital magazine • Can be viewed on any Apple or Android device
drive visitors straight to your website, delivering with easy navigation, instant links and more.
instant access to more information.
Website Content:
FARM FOOD
• Farm Life • Recipes
• Animals and Livestock • Made in MS
• Crops and Forestry TRAVEL
MISSISSIPPI LIVING • Attractions
• People and Places • Events
Online • Farm Bureau News • Outdoors
Reach an audience of online readers who seek • History
interesting stories, photo galleries, videos, and
a digital magazine centered around Mississippi. FAST FACT:
The new website will include web-only content Farm Bureau website visitors click
and social media components specific to the
Mississippi Farm Country brand. an average of 3.2 pages per visit.
PRINT AD SPECS
mississippi
FARM COUNTRY
FULL-PAGE BACK 1/2
TWO-PAGE SPREAD BLEED COVER HORIZONTAL
Two-Page Spread Full Page Back Cover 1/2 Horizontal
*Bleed: 15.75”w x 10.75”h *Bleed: 8”w x 10.75”h *Bleed: 8”w x 8.125”h 6.75”w x 4.5”h
Trimmed to: 15.5”w x 10.5”h Trimmed to: 7.75”w x 10.5”h Trimmed to: 7.75”w x 8”h
Live area: 15”w x 10”h Live area: 7.25”w x 10”h Live area: 7.25”w x 7.75”h
(.25” gutter on each side) (doesn’t trim on top)
Special size to accommodate mailing
address and indicia.
1/3 VERTICAL
2/3
VERTICAL
VERTICAL
FEATURE JUMP BLEED 1/3
1/6
HORIZONTAL
Feature Jump 2/3 Vertical Bleed 1/3 Vertical 1/6 Vertical 1/3 Horizontal
*Bleed: 15.75”w x 5.25”h Bleed: 5.1875”w x 10.75”h 2.125”w x 9.5”h 2.125”w x 4.5”h 4.4375”w x 4.5”h
Trimmed to: 15.5”w x 5.125”h (doesn’t trim on top) Trimmed to: 4.9375”w x 10.5”h
Live area: 15”w x 4.875”h (.25” gutter on each side) Live area: 4.1875”w x 9.75”h
1/2
VERTICAL
1/6
HORIZONTAL
1/2 Vertical 1/6 Horizontal
4.4375”w x 6.5”h 4.4375”w x 2.1875”h
Only a full-page ad guarantees
exclusivity on the page.
*Set your document up to the bleed size, keeping all images/text in live area.
WEBSITE DISPLAY AD SPECS
mississippi
FARM COUNTRY
mississippi
FARM COUNTRY
mississippi
FARM COUNTRY
Online Display Ad Placement
Sizes and Placement:
Super Leaderboard (970x90) Top Medium Rectangle (300x250)
Tablet Leaderboard (728x90)
Mobile Leaderboard (320x50) Bottom Medium Rectangle (300x250)
Three Creatives Required
Website Section Sponsorship Digital Magazine
Exclusive branding in one of the following categories: Sponsorship
Farm Food (Not pictured)
• Farm Life • Recipes Exclusive branding for all digital magazines
• Animals and Livestock • Made in MS past and present
• Crops and Forestry Travel
Mississippi Living • Attractions Sizes and Placement:
• People and Places • Events • Super Leaderboard (970x90)
• Farm Bureau News • Outdoors • Bottom Floating Banner (970x90)
• History
• Tablet Leaderboard (728x90)
Sizes and Placement: • Mobile Leaderboard (320x50)
Super Leaderboard for desktop (970x90), Four Creatives Required
tablet (728x90) and mobile (320x50)
For more info: email ads@jnlcom.com
Top Medium Rectangle (300x250) or visit the Ad Resource Center at:
Bottom Medium Rectangle (300x250) farmflavormedia.com/ads
SUBMISSION GUIDELINES
mississippi
FARM COUNTRY
Supplied Files Policy
Farm Flavor Media is not responsible for enhancing advertisers’
digital files or resizing to match the ad space purchased.
FTP
http://www.jnlcom.com/ftp
For aesthetic purposes, any ads submitted without a defined Username: ads
border [on a white background] will have a .25” rule added by Password: client
the publisher to define the permitter. A proof of the ad with
the modification will be sent for reference. Upload files and complete the contact information form.
Once files are uploaded, a message indicating a successful
If any additional work is necessary or if files deviate from the transfer will be posted. Detailed FTP instructions are available
size or specifications on this form, the files will be rejected and from your sales rep.
must be resubmitted. Please proof your ad carefully before
submission. Resubmitted files will be subject to a
$50 processing fee. Email
Compress your files into a single compressed, self-extracting
Any extra charges incurred by Farm Flavor Media due to
file. We can only accept file sizes less than 10 MB.
problems with supplied files will be billed to the advertiser
with a detailed explanation of the problem. Include business name, magazine name and ad size in your
email message.
Proofing Policy Email to ads@farmflavormedia.com.
We do not provide a proof for ads submitted digitally. It is
understood that the files are set up as the advertiser intended, Disks
were approved prior to submission and will output as supplied. We accept Mac-formatted CDs/DVDs. Please email all
Please supply a color proof for content reference. PC-formatted files.
SWOP preferred. We hold supplied disks until publication. If you would like your
disk returned, submit a self-addressed stamped envelope.
**Please note: The quality of materials is the responsibility
Allow 6 to 8 weeks after publication for a returned disk.
of the supplier.**
Submitted Print Ads
Submit as a high-resolution PDF (PDF/X-1a).
Rich Media/
Animated Online Ads
Formats: HTML5 or animated GIF
Visit https://www.farmflavormedia.com/html5 for
information on how to set up your HTML5 ad. Note its html file
must be named index.html
300 dpi resolution preferred
GIF files: No larger than 200KB
No Flash allowed
Max Length: 15 sec
Max Rotation: 3
Linking URL provided separately
3rd-party click tracking: May include 1x1 counting pixel or code
embedded in HTML5 script
Static Online Ads
Formats: JPEG image, PNG image, static GIF image
or agency script
300 dpi resolution preferred
Agency script must use https, not http ** Please note: The accuracy and quality of materials
is the responsibility of the supplier. Please proofread
No larger than 200KB
your ad before submission.**
3rd-party click tracking: May include 1x1 counting pixel
2020 PUBLISHING CALENDAR
mississippi
FARM COUNTRY
CLOSING DATE AND ADVERTISING
ISSUE EDITORIAL HIGHLIGHTS* MATERIALS DUE IN HOMES
• Brussel’s Bonsai Nursery
• Mississippi Hot Tamale Trail
SPRING 2020 • Travel: Columbus
12/6/2019 3/1/2020
• Recipes: Tea Party Treats
• Century Farms
• Ag Education
SUMMER 2020 • Travel: Hattiesburg
2/28/2020 6/1/2020
• Recipes: Steak Supper
• High School Ag Academy
• Dairy Farm Agritourism
FALL 2020 • Travel: Rolling Fork
5/29/2020 9/1/2020
• Recipes: Peanuts
• Family Farms
• Local Products
WINTER 2020 • Winter Travel Ideas
8/28/2020 12/1/2020
• Recipes: Holidays
*Editorial content is subject to change.
FARM FLAVOR
MEDIA
725 Cool Springs Blvd., Suite 400
Franklin, TN 37067
(615) 771-0080
Toll-free: (800) 333-8842
Fax: (615) 296-0461
Advertising Contact:
Maryann Stafford
mstafford@jnlcom.com
(615) 218-8271
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