Audience Insights Tracker For WC 30 March, 2020 - Nine for ...
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Audience Insights Tracker For WC 30 March, 2020
Linear TV BVOD Digital & Publishing Radio
Nine maintains its dominance as 9Now continues to be the leading Dwell times on all Nine’s digital news Nine Radio continues to drive
Australia’s preferred demographic CFTA BVOD platform, experiencing sites delivered double digital growth, a strong audience engagement with
network, driven by the strength of consumption growth and significant reflection of audiences turning to a second week of station caller
news, current affairs and share lead ( with an average of 51%) trusted news sites for up-to-the minute growth.
entertainment formats. for March compared to other free-to- information.
air networks (across VOD + Live). 6PR in Perth continues to deliver the
Nine’s daytime share has soared Nine’s Consumer Pulse survey strongest WOW digital streaming
among all key demos, in particular Live is experiencing strong growth with spanning readers of the Herald, The growth , +98% WOW, following
younger viewers. 9Now having the top 10 live programs Age, The Australian Financial Review, growth of +142% for the week prior.
for week commencing and subscribers to the 9Nation panel
Married at First Sight has concluded its 29th March. Furthermore Australia’s continues to reveal insights and Gfk released the findings to
2020 season with over 2.249 million favourite social experiment Married at highlight emerging trends about Nine’s their COVID-19 radio use
cross-platform viewers per episode. First Sight also had 42% Live VPM rating audience during COVID-19. Did you survey, with 62% of respondents
growth year-on-year for season 7. know the Financial Review reader is 2x saying they turned to radio to feel
9Rush launched with strong male more likely to be working from home less alone.
demographic appeal, living up to its than Nine’s TV audience.
premise as Australia’s newest male
entertainment destination.
2020 CALENDAR YEAR TO DATE
COMMERCIAL SHARE
P25-54 41.20% 31.10% 27.70%
P16-39 41.60% 30.80% 27.60%
GS+CH 41.40% 34.70% 23.90%
TOTAL PEOPLE 41.30% 34.80% 23.90%
Source: oztam metro total tv 01/01/2020 – 05/04/2020, various demos, nine network, seven network, network 10, overnight, 18:00:00-23:59:59, 5 city metro, comm share.
Last week, Network Nine reached +434K new viewers vs 4
weeks ago across Metro 5 City (+2.46% reach point increase) +1.48
reach ppts
P25-54
Network Nine - Metro 5 City Weekly Reach % - WoW
250 62.64 +2.75
58.66 59.17
57.87 reach ppts
200 P16-39
40.04 43.98
38.25 41.00
150
55.24 58.12 55.16
53.68
100 +1.3
56.19
52.13 53.42 54.59 reach ppts
50 GS+CH
Total People People 25-54 People 16-39 GS + Child
0
W11 W12 W13 W14
Source: OzTAM Metro 5 City, W.C. 09/03/20 – W/C/ 29/03/20, S-S 0200-2559, Network Nine, Reach, Reach %, Total People, Overnight (for like for like WoW comparison)
Nine Network Commercial Share YOY for GS+CH – Primetime
GS+CH, 2020 42.50%
+3.2
share ppts
GS+CH
GS+CH, 2019 39.30%
37.00% 38.00% 39.00% 40.00% 41.00% 42.00% 43.00%
Source: OzTAM Metro Total TV , Nine Network, Week 14 2019 v Week 14 2020, Overnight, 18:00:00-23:59:59, 5 City Metro, Comm Share.
Nine Network Commercial Share Year on Year – Daytime +1.1
share ppts
25-54
GS + Child
+3.9
share ppts
16-39
People 16-39
+0.8
share ppts
People 25-54 GS+CH
31.00% 32.00% 33.00% 34.00% 35.00% 36.00% 37.00% 38.00% 39.00% 40.00%
Week 14 2020 Week 14 2019
Source: OzTAM Metro Total TV , Nine Network, Week 14 2019 v Week 14 2020, Overnight, 06:00:00-17:59:59, 5 City Metro, Comm Share.
WEEKLY METRO WEEKLY METRO WEEKLY METRO WEEKLY METRO WEEKLY METRO WEEKLY METRO
GROWTH YOY GROWTH YOY GROWTH YOY GROWTH YOY GROWTH YOY GROWTH YOY
P25-54: +63% P25-54: +84.04% P25-54: +48.49% P25-54: +32.70% P25-54: +2.52% P25-54: +15.96%
P16-39: +93.34% P16-39: +184.42% P16-39: +66.94% P16-39: +49.36% P16-39: +0.89% P16-39: +6.44%
GS + CH: +45.39% GS + CH: +56.90% GS + CH: +63.99% GS + CH: +45.66% GS + CH: +21.01% GS + CH: +29.92%
Total People: +35.14% Total People: +79.39% Total People: +38.62% Total People: +29.95% Total People: +9.72% Total People: +14.07%
Hits second highest Hits highest rating Hits highest rating Hits highest rating
rating episode of Thursday bulletin of Thursday bulletin of episode since Nov
2020 2020 2020 2015
Source: OzTAM Metro, Week 14 2019 v Week 14 2020, Ttl People, P25-54, P16-39, GS+CH, Avg. Audience, Overnight. Today second highest rating: OzTAM Metro, Overnight, 2/04/20. 9News 6.00PM highest rating: OzTAM Metro, Overnight, 2/04/20. ACA highest rating: OzTAM Metro,
Overnight, 2/04/20. 60 Minutes: OzTAM Metro, Overnight, 5 April 2020, since Nov 22, 2015.
MARRIED FINALE
HITS SERIES HIGH
1.951 MILLION
AVG. VIEWERS
7 OF TOP 10
PROGRAMS
ON LINEAR TV IN
2020
Married at First Sight proves
that it is once again a ratings
powerhouse, with the 2020
NO. 1 PROGRAM
season delivering an average of
ON CFTA BVOD IN
2.249 million cross-platform
2020
viewers per episode.
FIRST RUN ENCORE LIVE VPM VOD VPM
1.625M 187K 32K 395K
Source: Avg. Audience: OzTAM Metro Total TV & Regional TAM Regional FTA+WA. Overnight/Timeshift to 7/Consolidated 7 (encores only). 31/03/2019 v 3/02/2020 – 05/04/2020 "Married at First Sight". Total Individuals. OzTAM Metro OzTAM LIVE + VOD VPM, 31/03/2019 v
3/02/2020 – 05/04/2020. Finale: OzTAM Metro and Regional, overnight audience, 5/04/20. Highest rating BVOD Program: OzTAM VOD VPM, Commercial FTA 01/01/2020 – 05/04/2020, metric: minutes. Highest Rating Linear TV: OzTAM Metro and Regional – Sun 29/12/19 – Sun
5/04/20.
=9rUSHY:
FULL DAY AUDIENCE PROFILE LAUNCH PROGRAMS
Average Audience (April 5 and 6, 2020)
80.00% 68.84%
Top Gear Million Dollar Car Hunters - EV
67.58%
• Avg. audience: 32,000 • Avg. audience: 36,000
60.00% 50.48% • P25-54: 54.92% • P25-54: 52.73%
40.00% 31.16% • Men: 72.82% • Men: 66.61%
20.00%
16.84% • Women: 27.18% • Women: 33.39%
0.00%
P 25-54 P16-39 GS+CH Total Men Total Salvage Hunters: Classic Cars
Women • Avg. audience: 34,000
P 25-54 P16-39 GS+CH Total Men Total Women • P25-54: 50.06%
• Men: 64.22%
PRIMETIME AVG. AUDIENCE GROWTH DAY-ON-DAY
• Women: 35.78%
• P25-54: +19.3%
• GS+CH: +8.5%
PRIMETIME LAUNCH AUDIENCE – P25-54
• M25-54: +5.0%
• Forecast: 15,000
• Total Men: +14.0%
• Actual: 12,173
• Total People: +14.7%
Audience profile: OZTAM Metro 5 City, 05/04/20 - 06/04/20, 0600-2359, 9RUSH, AUD Profile, Overnight. Growth: OZTAM Metro 5 City, 06/04/20 vs 05/04/20, 1800-2359, 9RUSH, AUD, Overnight. Launch: OzTAM Metro, Overnight audience, 5 April 2020, 6pm - MN.
Total minutes share March 2020
60% 51% share
52% 51%
49%
51% 50% Live & VOD minutes
50%
40% 36% 37%
35%
32% 33%
30%
+46 more
20% 16% 15% 16%
13% 12%
than
10%
0% +254% more
10 - WC 1/3 11 - WC 8/3 12 - WC 15/3 13 - WC 22/3 14 - WC 29/3
than
Source: OzTAM LIVE + VOD VPM, Share based on CFTA, March 2020, Metic: Minutes, Duration: 0+ mins+42% LIVE
VPM
RATING
GROWTH
YOY
Married at First Sight Top 10 Live Programs W/C 29TH
LIVE STREAMING GROWTH
Married At First Sight -The Final Dinner Party
120,000
Married At First Sight – Sunday
100,000
Married At First Sight – Monday
80,000
60 Minutes
60,000
Nine News Sunday
40,000
Nine News Special: Covid-19 -Tue
20,000
A Current Affair
0
Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep Ep A Current Affair
01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 33 35 Nine News 6:30
2019 2020 Nine News Special: Covid-19 -Mon
Source: OzTAM LIVE + VOD VPM, 28/01/2019 – 31/03/2019 v 3/02/2020 – 05/04/2020. Note: 2019 Season 6 MAFS had 41 episodes. OzTAM VOD VPM, 22 March – 28 March v 29 March – 4 April
2020, metric minutes. Top 10 live based on OzTAM LIVE VPM, All Broadcasters, 29 March - 4 April 2020, Metic: Minutes, Duration: 15+ minsAverage daily UA +20% Average daily UA +3% Average daily UA +13% Average daily UA +11% Average daily UA +7% Average daily UA +24%
Time spent +27% Time spent +6% Time spent +20% Time spent +15% Time spent +13% Time spent +36%
Page views +18% Page views +12% Page views +13% Page views +13% Page views +29%
Source: Nielsen Digital Content Ratings, Daily Tagged, 22nd - 28th March 2020 VS 15th – 21st March Current Events and Global News Sub Category, Text, People 2+, Census.Subscriber engagement w/c 29th March 2020.
Homepage What's trending with
Page Views Sessions
Landers our subscribers.
MARCH
+6.3% +35.2% +21.8%
WOW Explainers
Latest news
Education
Readers and subscribers engaging directly via article comments across the
Herald and The Age. Healthcare
News Review
Week 1 +13% +8% Good Weekend
40,556 comments 45,853 comments 49,445 comments
8-14 March 15-21 March Good Food Magazine
22-28 March
Source: Nine publishing internal analytics dashboard. Subscriber week on week analysis excluding COVID-19 related content March 15st – 21st 2020 vs March 22nd – 28th 2020.
Content trending based on PVs March 2020.Week 2 – Consumer Pulse Macro Themes
In response to the
COVID-19 crisis, Seeking clarity
Nine has launched As developments continue to roll out about restrictions
a weekly consumer and job losses, consumers are considering the
implications for their households in the short and medium
sentiment poll to term. They need clear information on where they stand,
understand how from government and businesses alike.
we can help brands
connect with our Brand implication
Opportunity to maintain positive brand presence by
audiences in 2020. clearly communicating changes to services, availability
of support or relief for customers.
Looking outward
As Australians move beyond the
Renewed perspective initial responses of fear, dismissal and denial,
The world is confronting increasing emotional challenges their focus is broadening. As concerns
– isolation, loss of control, job insecurity and fear. Many about impacts for society, vulnerable groups
consumers are starting to look for positives and frontline workers are emerging, many
and deeper meaning – focusing on are finding novel ways to show care
what’s important, redefining quality time, and exploring and appreciation for others.
new meanings of community, solidarity and connection.
Brand implication
Brand implication Brands should explore opportunities to support
Opportunity for brands to enhance cultural relevance vulnerable groups, frontline
by becoming embedded in these emerging workers and those employed in
cultural trends and pivoting products, services their sector. This has already started
and communications in response. to emerge across the hospitality, retail
and travel sectors
Source: Nine consumer pulse sentiment poll conducted via online survey Wednesday 25.03.2020 - Thursday 26.03.2020. For more information on methodology and sample size visit nineforbrands.com.auWeek 2 – w/c 30.03.2020
News consumption Things audiences are doing more – changes in the last week
As we saw in the previous week, our audiences are spending a sizable While our audiences continue adjusting to working from home, they are also
amount of time accessing news. Results week-on-week suggest that relaxing more, watching more linear television and streaming services, and
overall our audiences are starting to become more selective about the exploring digital services to connect with others. Online shopping is also
sources they use – using fewer sources, being more selective and more increasing week-on-week, particularly among Financial Review readers.
reliant on trusted sources.
0% 10% 20% 30% 40% 50% 60% 0% 10% 20% 30% 40% 50% 60%
Using digital services for things you previously did in-person (e.g.
I’m more reliant on trusted sources of news classes, events, fitness, socialising etc.)
Working from home
I’m accessing a greater number of news sources
Watching TV (i.e. traditional broadcast TV)
I’m spending more of my time accessing news
Watching streaming services
I’m more selective in my sources of news
Relaxing
I’m tiring of coronavirus coverage Online shopping
I’m seeking out good news stories / lighter news stories Health and wellness (meditation, food choices etc.)
to balance coronavirus coverage
Exercise
I’m spending less of my time accessing news
Personal grooming
I’m accessing fewer sources of news
Driving
Dining out
9Nation SMH / The Age Financial Review
9Nation SMH / The Age Financial Review
View the complete Consumer Pulse results at nineforbrands.com.au
Source: Nine consumer pulse sentiment poll conducted via online survey Wednesday 25.03.2020 - Thursday 26.03.2020. For more information on methodology and sample size visit nineforbrands.com.auDigital Digital Digital Digital Podcast & Callers
Users Users Users Users Nine Radio
+69% +118.2% +35.3% +172% Podcasts
+9%
Live streaming Live streaming Live streaming Live streaming
+46% +50% +53% Station Callers
+98%
+83% MoM
Source: Digital: 1 March – 31, Google Analytics. Streaming and podcasting: 1 March – 31 March, Triton.1 in 3 radio listeners (33%) 50% of mobile phone listeners 27% of DAB+ radio
say they have listened to more radio at have increased their listening to this device listeners are listening more to this platform
home during the COVID-19 pandemic (15% of radio listeners)
Radio is a source of comfort
Top 5 Podcast
72% agree
“I trust radio to give up-to-date Categories
information about COVID-19”
11% of Australians
are listening to more
64% agree Podcasts during the
“Radio keeps me connected 1. News & Politics 32%
with the local community”
COVID-19 pandemic
2. Comedy 31%
3. TV & Movies 26%
4. Arts, Culture & Music 23%
62% agree
5. Sports 21%
“Radio makes me feel less alone”
GfK Radio Insights is an online radio survey which provides additional perspective to the GfK Australian Radio Ratings. n=511 representative sample by age, gender, location of Australians (Radio listeners n=426), people 18+. Survey period April 1-2 2020. For more
information please visit the GfK website at www.gfk.com/auDid you know Nine Radio not only produces the most news talk content
in Australia, but also produces more than 56 hours of sport and
62 hours of lifestyle content every week, including 168 hours of content
across Australia’s newest easy listening stations.
172HRS
HOURS OF
CONTENT 56HRS 550HRS
PRODUCED
PER WEEK
62HRS
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