Audience Insights Tracker For WC 6 April, 2020 - Nine for ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Audience Insights Tracker For WC 6 April, 2020
Linear TV BVOD Digital & Publishing Radio
Nine maintains its dominance as 9Now continues to be the leading Dwell times on all Nine’s digital news Nine Radio continues to drive
Australia’s preferred demographic CFTA BVOD platform in the March sites delivered double digital growth, a strong audience engagement with
network, driven by the strength of Nielsen Digital Content Ratings 9Now reflection of audiences turning to +87% WOW caller growth.
news, current affairs and had a Unique Audience of over 4.6 trusted news sites for up-to-the minute
entertainment formats. million an increase of +21.5% MoM and information. 4BC in Brisbane deliver the
65.6% YoY, the highest UA for any strongest WOW digital streaming
Nine continues to reach new BVOD platform since the launch of Nine’s Consumer Pulse survey growth , +67% WOW.
audiences with +236K new viewers Nielsen DCR Monthly Tagged. spanning readers of the Herald, The
reached in the last month. Age, The Australian Financial Review, Gfk’s COVID-19 radio user survey
As audiences adapt to their new at and subscribers to the 9Nation panel has found that 64% of respondents
Extended time spent at home is also home lifestyles entertainment content continues to reveal insights and turn to radio to feel connected to
driving daytime linear TV consumption is providing a necessary respite from highlight emerging trends about Nine’s the community.
amongst younger viewers, with weekly news, with international exclusive audience during COVID-19.
commercial share increasing YoY. drama content and family favourites
experiencing WoW VOD growth.
Australia’s new male reality obsession,
9Rush, drives weekly audience growth
with key demographics P25-54 and
GS+CH.
2020 CALENDAR YEAR TO DATE
COMMERCIAL SHARE
P25-54 40.90% 31.30% 27.90%
P16-39 41.20% 30.90% 27.90%
GS+CH 41.20% 34.90% 24.00%
TOTAL PEOPLE 41.00% 34.90% 24.00%
Sour ce: ozt am m et ro t ot al t v 01/01/2020 – 13/04/2020, var ious dem os, nine net wor k, seven net wor k, net work 10, over night , 18:00:00-23:59:59, 5 cit y m et ro, comm shar e.
Last week, Network Nine reached +236K new viewers vs 4
weeks ago across Metro 5 City (+1.33% reach point increase)
Network Nine - Metro 5 City Weekly Reach % - WoW +0.75
reach ppts
140
62.64 GS+CH
59.17 59.41
120 58.66
100
80
56.19 54.59 +0.04
53.42 53.46
60 reach ppts
Total Ppl
40
20
Total People GS + Child
0
W12 W13 W14 W15
Source: OzTAM Met ro 5 Cit y , W .C. 16/03/20 – W /C/ 06/04/20, S-S 0200-2559, Net w ork Nine, Reach, Reach %, Tot al People, Ov ernight (for like for like W oW comparison)
Nine Network Commercial Share Year on Year – Daytime
38.10%
People 16-39
+2.7
35.40% share ppts
16-39
34.00% 34.50% 35.00% 35.50% 36.00% 36.50% 37.00% 37.50% 38.00% 38.50%
Week 15 2020 Week 15 2019
Source: OzTAM Met ro Tot al TV , Nine Net w ork, W eek 15 2019 v W eek 15 2020, Ov ernight , 06:00:00-17:59:59, 5 Cit y Met ro, Comm Share.
WEEKLY METRO WEEKLY METRO WEEKLY METRO WEEKLY METRO METRO GROWTH
GROWTH YOY GROWTH YOY GROWTH YOY GROWTH YOY WOW
P25-54: +39.88% P25-54: +68.79% P25-54: +44.22% P25-54: +28.17% P25-54: +6.20%
P16-39: +57.38% P16-39: +161.39% P16-39: +45.93% P16-39: +31.11% P16-39: +13.4%
GS + CH: +19.51% GS + CH: +25.78% GS + CH: +52.10% GS + CH: +37.70% GS + CH: +10.6%
Total People: +25.09% Total People: +59.49% Total People: +30.77% Total People: +21.95% Total People: +13.10%
Hits second highest
weekday bulletin of 2020
Source: OzTAM Metro, Week 15 2019 v W eek 15 2020, Tt l People, P25-54, P16-39, GS+ CH, Avg. Audience, Overnight . 9New s second highest rat ing: OzTAM Metro, Overnight, 6/04/20.
FULL DAY AUDIENCE PROFILE TOP PROGRAMS WEEK 1
Av erage Audience (Week 15 – Sun - Mon)
90.00% 80.90%
80.00% 67.70% Naked And Afraid Alaska: The Last Frontier- EV
70.00%
• Avg. audience: 48,000 • Avg. audience: 45,000
60.00% • P25-54: 47.2% • P25-54: 50.2%
48.10%
50.00% • Men: 50.5% • Men: 62.2%
40.00% 32.30%
• W omen: 49.5% • W omen: 37.8%
30.00%
20.00% 16.10%
10.00%
0.00%
Alaskan Bush People- EV
P 25-54 P16-39 GS+CH Total Men Total Women
• Avg. audience: 42,000
• P25-54: 47.3%
PRIMETIME AVG. AUDIENCE GROWTH WEEK ON WEEK • Men: 57.3%
• P25-54: +4.0% • W omen: 42.7%
• GS+CH: +5.8%
• Total Women: +9.8%
• Total People: +2.9%
Audience profile: OZTAM Metro 5 City, 05/04/20 - 13/04/20, 0600-2359, 9RUSH, AUD Profile, Overnight. Growth: OZTAM Metro 5 City, 13/04/20 vs 05/04/20, 1800-2359, 9RUSH, AUD, Overnight
Total minutes share March 2020
60% 51% share
52% 51%
49%
51% 50% Live & VOD minutes
50%
40% 36% 37%
35%
32% 33%
30%
+46 more
20% 16% 15% 16%
13% 12%
than
10%
0%
+254% more
10 - WC 1/3 11 - WC 8/3 12 - WC 15/3 13 - WC 22/3 14 - WC 29/3
than
Source: OzTAM LI VE + VOD VPM, Share based on CFTA, March 2020, Met ic: Minut es, Durat ion: 0+ mins
Highest ever UAs in March Premium drama & entertainment
4.7 million WoW growth
21.5% +18%
4,656,815
24.5%
3,832,832 +9%
3,077,574
+8%
+78%
+20%
+159%
Jan 2020 Feb 2020 Mar 2020 Season 1
Source: SNielsen Digit al Content Ratings, Monthly Tagged, M arch 2020, Broadcast M edia, Text , People 2+ , Census.. 9Now : OzTAM VOD VPM, 29 M arch – 4 April 2020 v 5 – 11 April 2020, met ric minutes..MOM audience growth March 2020.
March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020 March Vs Feb 2020
Av erage daily UA +39% Av erage daily UA +104% Av erage daily UA +45% Av erage daily UA +71% Av erage daily UA +37% Av erage daily UA +109%
Time spent +54% Time spent +80% Time spent +53% Time spent +61% Time spent +62% Time spent +182%
Page Views +38% Page View s +95% Page View s +58% Page View s +61% Page Views +57% Page View s +153%
Source: Nielsen Digit al Cont ent Rat ings, Daily , Met rics: Av erage Daily U A, Page View s, Av erage Frequency & Tot al Time Spent ( Tex t )Readers and subscribers engaging directly via article comments across the
Herald and The Age.
+9.1% +13%
40,774 comments 40,556 comments 45,853 comments
1-7 March 8-14 March 15-21 March
Engagement across
7.8% +2% all channels.
49,446 comments 50,332 comments 42,108 comments
22-28 March 29-4 April 5-11 April
From positive stories in the
Good News Group to
exclusive COVID-19
newsletters driving
engagement above industry
standards, readers are
engaged across all platforms.
Source: Nine publishing int ernal analy t ics dashboard.Week 3 Consumer Pulse Macro Themes
I n response to the
COVI D-19 crisis, New Reality
Nine has launched Consumers are beginning to settle in to the new normal -
a w eekly consumer making adjustments, re-ev aluating priorities, learning to
liv e without some brands or products, exploring
sentiment poll to alternatives..
understand how
we can help brands Brand implication
connect w ith our Marketers can assist by prov iding tips and adv ice,
helping consumers to be creative and resourceful,
audiences in 2020. offering suggestions for ev eryday challenges or opening
up new ways of thinking.
Looking outward
As consumers worry about job security,
Rediscovering Passions financial security and impacts on
To help bolster mental wellbeing and ward off feelings of superannuation, many are taking
isolation and anxiety, many are expressing an openness conserv ative action to help keep a closer eye
to try new things, and finding or returning to hobbies and on finances.
passions – cooking, reading, music, gardening, DIY,
games, crafts, meditation and so on. Brand implication
Opportunity to offer guidance, help and
Brand implication adv ice to consumers about cost sav ings, relief
Opportunity to open up new markets and attract first- or other measures to help allev iate financial
time or curious consumers to a category, or build habits stress.
among consumers looking for new routines and daily
highlights.
Source: Nine consumer pulse sent iment poll conduct ed v ia online surv ey W ednesday 01.04.2020 - Thursday 02.04.2020. For more informat ion on met hodology and sample size v isit nineforbrands.com.auWeek 3 – w/c 06.04.2020
What are audiences doing more of Impact on consumer spending
Possibly as a result of the loss of social connection our audiences are Spending on a range of categories again increased week-on-week. Groceries are
increasingly exploring digital alternatives for activities and avenues to still the dominant category. But we are also seeing increases in a range of other
connect with others. For most, use of TV and streaming media continues to categories as people expand their activities at home. Categories increasing include
increase, along with online shopping and relaxation time. The exception is
streaming and in-home entertainment, alcohol, food deliveries, business and office
Financial Review readers who find themselves working more.
supplies, gardening and hardware supplies.
0% 20% 40% 60% 0% 5% 10% 15% 20% 25% 30% 35% 40%
Using digital services for things you Groceries
previously did in-person (e.g. classes,…
Watching TV (i.e. traditional broadcast Streaming or in home entertainment
TV)
Alcohol (beer / wine / spirits)
Watching streaming services
Business or (home) office supplies
Relaxing Food deliveries
Online shopping Hardware or garden supplies
Digital services other than news or…
Working
Household necessities (non food)
Exercise
News (e.g. a news subscription)
Health and wellness (meditation, food
choices etc.) Investments
Personal grooming Furniture or kitchen appliances
Fashion items / shoes / accessories
Driving
Travel
9Nation SMH / The Age Financial Review 9Nation SMH / The Age Financial Review
View the complete Consumer Pulse results at nineforbrands.com.au
Source: Nine consumer pulse sent iment poll conduct ed v ia online surv ey W ednesday 01.04.2020 - Thursday 02.04.2020. For more informat ion on met hodology and sample size v isit nineforbrands.com.auNine’s Consumer Pulse reader surv ey has identified complementary content
consumption patterns across our div erse print, digital and broadcast audiences.
News & entertainment
media consumption
12am (midnight) - 6am - 9am 9am-lunch time During lunch Afternoon - 5pm Early evening Mid evening 7pm- 10pm-midnight
6am 10pm
SMH/AGE readers news content consumption SMH/AGE readers entertainment content consumption
9NATION audience news content consumption 9NATION audience entertainment content consumption
Source: Nine consumer pulse sent iment poll conduct ed v ia online surv ey W ednesday 01.04.2020 - Thursday 02.04.2020. For more informat ion on met hodology and sample size v isit nineforbrands.com.auDigital Digital Digital Digital Podcast & Callers
Users Users Users Users Nine Radio
+16% +52% +67% +40% Podcasts
+7%
Live streaming Live streaming Live streaming Live streaming
+24% +42% +17% +35% Station Callers
+87%
Source: Digit al: 1-13 March v 1-13 February , Google Analy t ics. St reaming and podcast ing: 30 March –12 April v 15 – 29 March, Trit on. St at ion Callers: 16 March – 3 April v 24 February – 13 March.1 in 3 radio listeners (33%) 50% of mobile phone listeners 27% of DAB+ radio
say they have listened to more radio at have increased their listening to this device listeners are listening more to this platform
home during the COVID-19 pandemic (15% of radio listeners)
Radio is a source of comfort
Top 5 Podcast
72% agree
“I trust radio to give up-to-date
Categories
information about COVID-19”
11% of Australians
are listening to more
64% agree Podcasts during the
“Radio keeps me connected 1. News & Politics 32%
with the local community”
COVID-19 pandemic
2. Comedy 31%
3. TV & Movies 26%
4. Arts, Culture & Music 23%
62% agree
5. Sports 21%
“Radio makes me feel less alone”
GfK Radio I nsight s is an online r adio sur vey which pr ovides addit ional per spect ive t o t he GfK Aust r alian Radio Rat ings. n=511 r epr esent at ive sam ple by age, gender , locat ion of Aust r alians (Radio list ener s n=426), people 18+. Sur vey per iod Apr il 1 -2 2020. For m or e
infor m at ion please visit t he GfK websit e at www.gfk.com /auDid you know Nine Radio not only produces the most news talk content
in Australia, but also produces more than 56 hours of sport and
62 hours of lifestyle content ev ery week, including 168 hours of content
across Australia’s newest easy listening stations.
172HRS
HOURS OF
CONTENT 56HRS 550HRS
PRODUCED
PER WEEK
62HRS
NEWS LIFESTYLE SPORT MUSICYou can also read
