Mall profile - Kenilworth Centre
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Mall profile
Contents
RETAIL
Mall description 1
Audience 2
Tenants 3
Special facilities 3
Location 4
Trading hours 4
Marketing opportunities 5
Exhibition space description 6
Outdoor media description 7
Indoor media description 8
Film shoots 9
Exhibition sites 10
Examples of media sites 12
Contact details 14
Exhibition booking request 15
Mall description
Kenilworth Centre is a regional shopping centre in the heart of the Southern Suburbs and one of the most established shopping malls in Cape
Town. It has been serving the community for more than four decades. The mall has evolved into a 53 429sqm shopping destination to serve the
needs of customers.
Kenilworth Centre has 150 stores with exciting new stores on the way, housing renowned national and global brands while also offering a great
mix of speciality stores such as King Cake, Simply Spice, Kenilworth Vet Shop, KC Services and Nile Art & Framing. The mall boasts with a wide
range of restaurants and takeaways for all tastes and occasions including Kauai, Wimpy, Spur, Ocean Basket, Debonairs Pizza and Burger
King. The mall offers a dynamic yet easy going and sophisticated yet relaxed shopping experience, always living up to its promise of a
shopping experience that is ‘your home away from home’ in every way.
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Audience
Shoppers fall within the middle to upper socio-economic groups, with 72% in the LSM 7-10 category. The average monthly
household income is R22 000. Most shoppers are English speaking (63%) and 74% of shoppers reside in a 5km catchment
area. 59% own a car and 16% use public transport. At 65%, Athlone News and People’s Post is the predominantly read
community newspapers while Cape Argus is the preferred daily newspaper at 46%.
Age Life values Most important media used
18-24 (13%), 25-34 (23%), 35-49 (30%), Motivated (11,5%), Experiencers Television (67,0%), Newspapers (Daily or
50-65 (31%), 65+ (3%) (14,4%), Independents (6,55%), Utopians Weekend Papers) (9,97%), Newspaper
(5,26%), Virtuous (21,3%), Traditionalists inserts (18,3%), Newspapers (Community
(15,4%), Comfort Zone Dwellers (8,57%), or Local papers and free sheets) (17,9%),
Materialists (7,66%), Indifferent (9,25%) Magazines (8,72%), Magazine inserts
(11,4%), Radio (13,1%), Outdoor (28,4%),
Cinema (1,58%), Word of mouth (19,9%),
Internet (3,75%)
Gender Transport Language
Women (70%) and men (30%) Own transport (79%), Public transport English (63%), Xhosa (18%), Afrikaans
(16%), Pedestrians (5%) (15%), Other (4%)
Monthly household income LSM Race
R 22 000 per month 1-4 (8%), 5-6 (20%), 7-8 (37%), 9 (12%), 10 Coloured (56%), Black (24%), White (20%)
(13%), 10+ (10%)
Life stages Marital status
Young (29%), Full nest (60%), Alone = (53%), Couples = (19%),
Empty nest (11%) Family = (21%), With other adults = (7%)
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Special facilities Tenants
Kenilworth Centre offers the community and Kenilworth Centre has 150 stores with exciting new stores on the
customers a Halaal food court and prayer way. The mall houses renowned national and global brands while
room facilities. also offering a great mix of speciality stores such as King Cake,
Simply Spice, Kenilworth Vet Shop, KC Services and Nile Art &
Framing. The mall boasts with a wide range of restaurants and
takeaways for all tastes and occasions including Kauai, Wimpy, Spur,
Ocean Basket, Debonairs Pizza and Burger King.
Total tenants Anchor tenants
150 Pick n Pay, Checkers,
Woolworths, Game,
Virgin Active
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Location Trading hours
Doncaster Road, Kenilworth Monday - Friday 09h00-19h00
Kenilworth Centre is centrally located on bus and taxi routes in Saturday, Sunday/public holidays 09h00-17h00
the Kenilworth residential suburb in the Southern Suburbs, Virgin Active, Pick n Pay and Checkers as well as other stores and
restaurants open earlier and/or close later than the abovementioned
Cape Town. It is bordered by Wynberg to the south and Claremont hours.
to the north. The centre can also be easily accessed from the M5
freeway, it is 13.5km from the CBD and 16km from Cape Town
International Airport.
Mall trading density Ownership/Management
R3101.50 Redefine Properties Limited
Annual foot count Average monthly foot count
9 647 874 (2019) 803 990 (2019)
Leasing enquiries GLA
Michelle Britton | +27 21 671 5054 50 421.23sqm
MichelleB@redefine.co.za
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Marketing opportunities
Kenilworth Centre has an existing customer database of
14 000. The recently launched free wi-fi service to our
customers receives in access of 50 000 impressions monthly.
A strategic marketing strategy and campaigns are implemented
to communicate the mall and tenant activities to the community
and public in our immediate vicinity as well as the greater Cape
Town and Western Cape.
Exhibition sites count Indoor media sites count
4 sites 10 indoor sites
Outdoor media sites count Kiosks
3 outdoor sites 18 kiosks
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Exhibition space description
Centre court 40sqm R9 500 + VAT per week
Centrally located on the ground floor of the shopping centre.
Game court 12sqm R3 500 + VAT per week
Situated on the first floor near Game.
Food court 9sqm R4 000 + VAT per week
Situated on the first floor in the revamped food court.
Info court 9sqm R4 500 + VAT per week
Situated on the ground floor near the entrance to Checkers.
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Outdoor media description
Main billboard R25 000 + VAT per month
Located on the corner of Chichester Road and Doncaster Road.
U2 parking billboard R14 000 + VAT per month
Located on the upper floor parking near Entrance U2.
G2 parking billboard R14 000 + VAT per month
Located at Entrance G2 and close to the taxi access point.
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Indoor media description
LED screens Price upon request
Three LED screens available for renting. Two screens situated in the food court and one in
the centre court.
Escalators R10 000 + VAT per month
Branding on the escalators leading from the ground floor to the first floor.
Centre court billboard R6 000 + VAT per month
Situated above the Centre Court in the middle of the mall.
Sliding doors, ground floor R4 000 + VAT per month
At the entrances to the mall on the ground floor.
Lifts R4 000 + VAT per month
Situated behind the information desk.
Entrance G1 billboard R4 000 + VAT per month
Situated at the busiest entrance to the mall.
Sliding doors, first floor R3 000 + VAT per month
At the entrance to the mall on the first floor.
Wall banners R4 000 + VAT per month each
Situated on either side of entrance G3
Glass panels R4 000 + VAT per month
Situated in the Centre Court above the information desk.
Food court wall banner R4 000 + VAT per banner per month
Situated in the passage leading to the Food Court.
Bathroom snapper frames R150 + VAT per frame per month
Located in bathrooms throughout the mall.
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Film shoots
We offer a full spectrum of services and spaces for film shoots.
A range of spaces are available including the parking areas.
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Ground floor: Exhibition sites
1.CENTRE COURT 1
Area size: 40sqm
Centrally located
2. CENTRE COURT KIOSKS 2 - 5
Area size for each: 9sqm
Situated close to Entrance 2
1
2345
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First floor: Exhibition sites
1. FOOD COURT
Area size: 9sqm
Situated in the central food court area
2.WOOLWORTHS COURT 1 & 2
Area size: 1: 12sqm, 2: 9sqm 1
Situated near Woolworths
3. GAME COURT
Area size: 12sqm
Situated close to entrance
2 3
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Examples of media sites
Centre Court LED Food Court LED
Game court Rage court Sterns court
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Examples of media sites
Game court Food court 1
Centre court Woolworths court 1 Centre court 4
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Contact details
Marketing and promotions
Gouwa Waja Marketing manager
+27 21 671 5054 GouwaW@redefine.co.za
Exhibitions and advertising
Dylan Koning Sales manager (Courts)
+27 21 433 7611 DylanK@redefine.co.za
Leasing
Michelle Britton Centre manager
+27 21 671 5054 MichelleB@redefine.co.za
General information
Michelle Britton Centre manager
+27 21 671 5054 MichelleB@redefine.co.za
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Exhibition booking request
Thank you for your interest in Kenilworth Centre. Please print, complete, sign and return the SPECIAL REQUESTS (i.e. trestle tables and plug points)
completed booking request sheet to Dylan Koning via DylanK@redefine.co.za or delivered to
the Centre Management office.
EXHIBITOR DETAILS
Company name Contact person
Tel number Fax number WILL YOU BE ADVERTISING YOUR EVENT? IF YES, PLEASE PROVIDE DETAILS
Cell number Email address
Company address
EXHIBITION DETAILS MANNING OF THE EVENT
What would you like to exhibit? In order for your exhibition/promotion to be considered, we require a written proposal detailing the exact
Type of exhibition Display Product launch Product sampling nature of your promotion and its requirements. A sketch, pictorial view or likeness of the exhibition stand
to be installed must be provided, with measurements, props and a detailed description thereof, as well
Product/service awareness Other
as the manner in which the exhibition will be conducted.
If other, please describe
PLEASE SUPPLY A DETAILED DESCRIPTION OF YOUR EXHIBITION, INCLUDING DIMENSIONS
COURT REQUESTED
Court Date
Rate ex VAT Court size
Power availability Signature Date
Redefine Properties reserves the right to change pricing and specifications
KENILWORTH CENTRE ENQUIRIES AND BOOKINGS
Doncaster Road, Kenilworth, Cape Town For more information about our exhibition and media sites, as well as other marketing opportunities, please contact:
www.kenilworthmall.co.za Dylan Koning Exhibition and advertising | +27 21 443 7611 | DylanK@redefine.co.za
Kenilworth Centre Centre management +27 21 671 5054
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