VP - More than just awards for eyewear... A bona fide celebration of Arabian optical business.
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More than just
awards for eyewear...
A bona fide celebration of
Arabian optical business.
HOSTED BY VISIONPLUS EXPO 2021 DUBAI-UAE
VP
A R A B I A 2 02 1
VP
A R A B I A 2 02 1
Attention brand owners and distributors!
Re-establish leadership in the industry,
spread awareness and get recognition as
well as votes from YOUR loyal customers.
Announcing the 7th edition
of the VisionPlus Awards
EACH YEAR THE VISIONPLUS AWARDS
GROW IN TERMS OF MAGNITUDE,
REACH AND STATURE
In the previous editions VisionPlus Awards set
new benchmarks when it witnessed overwhelming
participation from leading names like Luxottica, Safilo,
Silhouette, Hoya, Marcolin, DeRigo Vision, ZEISS,
Essilor, Nidek, Schneider, J&J, Bella just to name
a few, year after year.
WINNERS'
ANNOUCEMENT AT
DUBAI
THE NEXTFOR
EYEWEAR SHOWS
26-27-28 OCTOBER, 2021
VP
ARABIA 2021
THE SEVENTH EDITION OF THE COVETED VP AWARDS
WILL BE HELD IN DUBAI, WITH VISIONPLUS EXPO 2021
HOSTING THE AWARDS CEREMONY THIS YEAR
VP Awards has grown to be one of the most celebrated events
of the optical industry in the MENA region, and has received
tremendous support from brands globally, as well as from the
local eye-care practitioners who have supported their
favourite brands with their votes.
HOSTED BY
VISIONPLUS EXPO 2021
DUBAI-UAE
Ahmed Alsalman
and Waleed Alsalman
:: Alsalman Optics
Saleh Al Shawa Abdel Halim Yousef
and Ahmed Jaber and Mutaz Al Khatib
:: Al Jaber Optical :: Eye Fashion Optics
Mathews Jacob Yasser Qassas and
and Abdulla Yateem Khaled Mahmoud
:: Yateem Opticians :: Magrabi Optical
TRANSPARENT
PROCESS
Brands and distributors are invited to enter their
leading products for 19 distinct categories.
Nominations are declared after entries are judged
by an expert panel comprising heads of the biggest
retail chains in the region. Each entry is reviewed
on the basis of relevant criteria for each category.
Professionals from the MENA optical business are
invited to participate in online and offline voting.
Winners get announced live at a grand ceremony
held on the second day of the exhibition at
VisionPlus EXPO 2021, Dubai.
EVERY YEAR THE CHOSEN WINNERS WALK AWAY WITH A COVETED TROPHY AND CELEBRATE THEIR
MOMENT OF PRIDE BY PROUDLY DISPLAYING THEIR ACHIEVEMENTS. AND YET, IN A WAY, EVERYONE WINS.
BEING NOMINATED BY THE ESTEEMED PANEL OF JUDGES IS A VICTORY IN ITSELF AS IT CLEARLY INDICATES
THE SUPERIORITY OF THE ENTRY PRODUCT AMONGST VARIOUS OPTIONS AVAILABLE IN THE INDUSTRY.
REASONS TO PARTICIPATE
VP
Highlight updates about your latest
INNOVATIONS &
TECHNOLOGY
Enhanced
BRAND
RECOGNITION
GREAT MEDIA
ARABIA 2021 EXPOSURE
to the optical industry
NOMINATED ENTRIES ALSO GET SHOWCASED INCREASED
AT THE SPECIAL VP AWARDS GALLERY DURING
INTERACTION
with the customer
Increased
26-27-28 OCT, 2021 | DUBAI SALES
ING
VP AD
E LLY
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THE OBA
B Y GL
ARABIA 2021
ION NDS
PAT RA
ICI RB
RT EA
A
P YEW
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VP AWARD
CATEGORIES
A R A B I A 2 02 1 And Nominations Criteria
S P E C TAC L E F R A M E S
BEST NEW SPECTACLE FRAME (LUXURY) A) AESTHETICS B) FINISH & COMFORT
VP-01 — MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000) C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED
BEST NEW SPECTACLE FRAME (DESIGNER) A) AESTHETICS B) FINISH & COMFORT C) INNOVATION IN DESIGN
VP-02 — MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999) D) INNOVATION IN MATERIAL USED
BEST NEW SPECTACLE FRAME (NICHE) A) AESTHETICS B) FINISH & COMFORT C) ORIGINALITY
VP-03 — EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500) D) PERCEIVED BRAND VALUE
BEST NEW SPECTACLE FRAME (POPULAR) A) AESTHETICS B) FINISH & COMFORT C) VALUE PROPOSITION
VP-04 — ALL BRANDS (RETAIL PRICE < AED 1499) D) BRAND PROMOTION INITIATIVES
SUNGLASSES
BEST NEW SUNGLASS MODEL (LUXURY) A) AESTHETICS B) FINISH & COMFORT
VP-05 — MULTI-CATEGORY BRANDS (RETAIL PRICE > AED 4000) C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED
BEST NEW SUNGLASS MODEL (DESIGNER) A) AESTHETICS B) FINISH & COMFORT
VP-06 — MULTI-CATEGORY BRANDS (RETAIL PRICE AED 1500 TO 3999) C) INNOVATION IN DESIGN D) INNOVATION IN MATERIAL USED
BEST NEW SUNGLASS MODEL (NICHE) A) AESTHETICS B) FINISH & COMFORT C) ORIGINALITY
VP-07 — EXCLUSIVELY EYEWEAR BRANDS (RETAIL PRICE > AED 1500) D) PERCEIVED BRAND VALUE
BEST NEW SUNGLASS MODEL (POPULAR) A) AESTHETICS B) FINISH & COMFORT
VP-08 — ALL BRANDS (RETAIL PRICE < AED 1499) C) VALUE PROPOSITION D) BRAND PROMOTION INITIATIVES
FUNCTIONAL EYEWEAR
BEST NEW SPORTS EYEWEAR A) INNOVATION IN TECHNOLOGY B) AESTHETICS
VP-09 — SPORTS EYEWEAR C) BRAND PROMOTION INITIATIVES
BEST NEW CHILDREN'S EYEWEAR A) PROTECTIVE FEATURES B) FINISH & COMFORT
VP-10 — CHILDREN'S EYEWEAR C) AESTHETICS D) BRAND PROMOTION INITIATIVES
OPHTHALMIC LENS
MOST POPULAR LENS (PROGRESSIVE) A) LENS QUALITY B) DESIGN FEATURES
VP-11 — PROGRESSIVE LENS C) SUPPORT & SERVICE D) PROMOTION AT CONSUMER LEVEL
MOST POPULAR LENS (BEST VALUE) A) LENS QUALITY B) SUPPORT & SERVICE
VP-12 — LENSES OFFERING BEST VALUE PROPOSITION* TO OPTICIANS C) VALUE PROPOSITION*
MOST POPULAR LENS COATING/VALUE ADD A) INNOVATION B) SUPPORT & SERVICE
VP-13 — VALUE ADDITION COATINGS OR INNOVATIONS C) VALUE PROPOSITION*
CO N TAC T L E N S
MOST POPULAR OPH. CONTACT LENS A) LENS QUALITY B) DESIGN FEATURES
VP-14 — POWERED CONTACT LENSES C) SUPPORT & SERVICE D) PROMOTION AT CONSUMER LEVEL
MOST POPULAR COLOURED CONTACT LENS A) LENS QUALITY B) DESIGN FEATURES
VP-15 — COLOURED CONTACT LENSES C) SUPPORT & SERVICE D) PROMOTION AT CONSUMER LEVEL
NEW MOST POPULAR CONTACT LENS SOLUTION A) SOLUTION FEATURES B) PACKAGING
VP-16 — CONTACT LENS SOLUTIONS C) PROMOTION AT CONSUMER LEVEL
INSTRUMENTS & EQUIPMENT
BEST VALUE ENHANCER (RETAIL) A) UTILITY B) VALUE ENHANCEMENT
VP-17 — ALL INSTRUMENTS AND EQUIPMENT USED AT RETAIL STORES C) INNOVATION IN TECHNOLOGY
BEST VALUE ENHANCER (LAB) A) UTILITY B) VALUE ENHANCEMENT
VP-18 — ALL INSTRUMENTS AND EQUIPMENT USED AT LABS C) INNOVATION IN TECHNOLOGY
SPECIAL
SPECIAL JURY AWARD OUT OF THE BOX INNOVATION (1 VOTE PER JURY MEMBER)
VP-19 — DESERVING INITIATIVE, PRODUCT, SERVICE FINAL DECISION BASED ON MAJORITY
THAT MAY NOT HAVE BEEN COVERED ABOVE
NOTE : Final shortlisted nominations are chosen by an independent panel according to select criteria for each category. Applicants are requested
to note the selection criteria in detail to direct their winning applications. • All entries will be rated by the VisionPlus Awards Jury based on the
criteria mentioned above • Each criteria may have special weighting assigned • In the event of insufficient entries for any particular category, the
jury may nominate three entries at their discretion • Eyewear introduced to the Middle East market only after April 01, 2020 are eligible.
* VALUE PROPOSITION = POTENTIAL SELLING PRICE : DEALER PRICE
ENTRY AND PAYMENTS CAN ALSO BE SUBMITTED ONLINE » WWW.VPAWARDS.COM
Submission of
ENTRIES
(DEADLINE JUL 31, 2021)
ENTRIES CAN BE SUBMITTED BY BRAND OWNERS OR THEIR
Entry Submission Fee : LICENSED DISTRIBUTORS IN THE MENA REGION. THERE IS NO
LIMIT TO THE NUMBER OF ENTRIES THAT CAN BE SUBMITTED.
AED 1000 / ALL ENTRIES BESIDES ‘INSTRUMENTS & EQUIPMENT’ ARE TO
USD 275 PER ENTRY BE MADE ALONG WITH A NON-RETURNABLE* DISPLAY SAMPLE
AND ANY MARKETING COLLATERAL HIGHLIGHTING ITS UNIQUE
* ITEMS HAVING A RETAIL PRICE ABOVE AED FEATURES, WHERE APPLICABLE.
10,000 COULD BE SET ASIDE TO BE COLLECTED
IF REQUESTED IN ADVANCE WITH AN OFFICIAL
NOTE (ANNEX A) INDEMNIFYING THE ORGANISERS SUBMISSIONS FOR ‘INSTRUMENTS & EQUIPMENT’ CATEGORY
OF ANY BREAKAGE DURING TRANSFER OR
HANDLING. SHOULD HAVE GOOD QUALITY IMAGES OF THE PRODUCT WITH
RELEVANT LITERATURE HIGHLIGHTING ITS KEY FEATURES.
SPECIAL 1+1 OFFER* for exhibitors participating at VisionPlus EXPO 2021, Dubai
VP PLEASE USE SEPARATE FORMS FOR
INDIVIDUAL PRODUCT ENTRIES
LAST DATE FOR ENTRY SUBMISSION IS JULY 31, 2021
(ALONG WITH PAYMENTAND PRODUCT SAMPLES).
INDIVIDUAL ENTRY'S PRODUCT/MODEL DETAILS TO BE
MENTIONED OVERLEAF. MAKE COPIES OF THIS FORM AS
REQUIRED OR DOWNLOAD FROM WWW.VPAWARDS.COM
ARABIA 2021
PERSONAL DETAILS
FULL NAME : ________________________________
SCAN QR CODE
DESIGNATION : _______________________________ TO SUBMIT THE
ENTRY ONLINE
COMPANY NAME : _ ___________________________
____________________________________________
____________________________________________ ALL ENTRIES BESIDES ‘INSTRUMENTS &
EQUIPMENT’ ARE TO BE MADE ALONG WITH A
NON-RETURNABLE DISPLAY SAMPLE AND ANY
ADDRESS : ___________________________________ MARKETING COLLATERAL HIGHLIGHTING ITS
UNIQUE FEATURES, WHERE APPLICABLE.
____________________________________________ SUBMISSIONS FOR ‘INSTRUMENTS & EQUIPMENT’
CATEGORY SHOULD HAVE GOOD QUALITY
____________________________________________ IMAGES OF THE PRODUCT WITH RELEVANT
LITERATURE HIGHLIGHTING ITS KEY FEATURES.
____________________________________________ ITEMS HAVING A RETAIL PRICE ABOVE
AED 10000 COULD BE SET ASIDE TO BE
COLLECTED IF REQUESTED IN ADVANCE WITH
TEL : ________________________________________ AN OFFICIAL NOTE (ANNEX A) INDEMNIFYING
THE ORGANISERS OF ANY BREAKAGE DURING
FAX : ________________________________________ TRANSFER OR HANDLING.
MOBILE : _ ___________________________________
BOOTH #
E-MAIL : _____________________________________
PAYMENT DETAILS: AED 1000 / USD 275 PER ENTRY
ONLY FOR ENTRIES FROM EXHIBITORS
AT VISIONPLUS EXPO 2021, DUBAI
DD/Cheque No. _______________________________
Amount : _ ___________________________________ Note : All payment to be in favour of ‘FourPlus General
Trading LLC’ • Cheque/Pay order to be payable in Dubai, UAE
• Entries once made cannot be cancelled or reimbursed
Date : _ ______________________________________ • FourPlus Media reserves the right to modify/amend the
program if necessary • Payments to be sent to FourPlus General
Trading LLC, 402, Damac Business Tower, Business Bay, Dubai,
Bank : _______________________________________ UAE, PO Box 119755
ENTRY CATEGORY PRODUCT DETAILS
(PLEASE TICK 'ONE' ONLY) (AS YOU WOULD WANT TO
APPEAR ON NOMINATION)
SPECTACLE FRAMES
BRAND NAME :
VP-01
BEST NEW SPECTACLE FRAME (LUXURY)
______________________________________
VP-02
BEST NEW SPECTACLE FRAME (DESIGNER)
NAME / NUMBER OF PRODUCT :
VP-03
BEST NEW SPECTACLE FRAME (NICHE)
VP-04
______________________________________
NOTE : ONLY ONE ENTRY PER FORM
BEST NEW SPECTACLE FRAME (POPULAR)
use separate forms for every additional entry
RETAIL PRICE (USD) :
SUNGLASSES
______________________________________
VP-05
BEST NEW SUNGLASS MODEL (LUXURY)
VP-06 UNIQUE PRODUCT FEATURES
BEST NEW SUNGLASS MODEL (DESIGNER) (UPTO 100 WORDS ONLY) AS YOU WOULD
LIKE IT TO APPEAR ON YOUR ONLINE LISTING :
VP-07
BEST NEW SUNGLASS FRAME (NICHE)
______________________________________
VP-08
BEST NEW SUNGLASS MODEL (POPULAR)
______________________________________
FUNCTIONAL EYEWEAR
______________________________________
VP-09
BEST NEW SPORTS EYEWEAR
______________________________________
VP-10
BEST NEW CHILDREN'S EYEWEAR
______________________________________
OPHTHALMIC LENS
______________________________________
VP-11
MOST POPULAR LENS (PROGRESSIVE)
______________________________________
VP-12
MOST POPULAR LENS (BEST VALUE)
______________________________________
VP-13
MOST POPULAR LENS COATING/VALUE ADD
______________________________________
CONTACT LENS
______________________________________
VP-14
MOST POPULAR OPH.CONTACT LENS
VP-15
MOST POPULAR COLOURED CONTACT LENS I undertake that I am authorised to make this award entry in
this category, and that the product was first introduced to
VP-16 the MENA market only after April 1, 2020.
MOST POPULAR CONTACT LENS SOLUTION Further, I confirm that the details provided are accurate and
understand that the entry would be disqualified automatically in
the event of any discrepancy.
INSTRUMENTS AND EQUIPMENT
VP-17
BEST VALUE ENHANCER (RETAIL)
VP-18
BEST VALUE ENHANCER (LAB)
SPECIAL
VP-19 Signature and Stamp
SPECIAL JURY AWARDAnnex A
We confirm that the products listed below, and being entered
into the VisionPlus Awards are over the value of AED 10000.
Further, we indemnify the organisers of VisionPlus Awards
and / or its employees of any breakage or damage that
may have occured to the products listed below during
transfer or handling.
We undertake to have the products collected from the
VisionPlus office (FourPlus Media, 402, Damac Business Tower,
Business Bay, Dubai) within 20 days after the conclusion of
the award programme.
We understand that in the event of our failure to do so
the organisers are free to dispose the product at their will.
Date : Signature and StampSchedule & Important Dates
1 2 3 4
ENTRY NOMINATIONS VOTING BY AWARDS
SUBMISSIONS BY NOTED JURY EYE-CARE SHOW NIGHT AT
BY BRANDS MEMBERS RACTITIONERS
P VISIONPLUS EXPO
LAST DATE SCHEDULED FOR FROM SEP 01 TO EXHIBITION DAY TWO
JUL 31, 2021 AUG 15, 2021 OCT 15, 2021 OCT 27, 2021
HOSTED BY
VISIONPLUS EXPO 2021
DUBAI-UAE
VP
A R A B I A 2 02 1
www.vpawards.com
ORGANISED BY AWARDS CEREMONY HOSTED BY
FOURPLUS
MEDIA VISIONPLUS EXPO 2021, (DUBAI) ON OCTOBER 27, 2021
AT FESTIVAL ARENA EXHIBITION CENTRE, DUBAI
for more details contact:
Jasbir Bolar on +97150 8886436
or write to awards@fourplusmedia.comYou can also read
