ENTRY GUIDE DEADLINE FOR ENTRY: THURSDAY 9TH MAY 2019 - www.scottishwhiskyawards.org.uk - Scottish Whisky Awards
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ENTRY GUIDE
DEADLINE FOR ENTRY: THURSDAY 9TH MAY 2019
www.scottishwhiskyawards.org.uk
The Scottish Whisky Awards is a new national celebration for the
business of Scotch Whisky. Distilleries and companies are invited
to compete in an independent competition which will recognise
and reward people and teams working hard to deliver Scotland’s
greatest global product.
Our competition combines written submissions
in 6 business categories and a blind tasting
competition for 10 taste categories.
The business awards will be presented to highlight
the world leading and innovative performance of
Scotland’s whisky distillers in a range of categories
covering marketing, tourism and innovative
business practices.
In our wide-ranging blind tasting competition,
Gold, Silver and Bronze Awards will be presented
to products achieving the highest marks from
independent taste panel gathered from Scotland,
the UK and abroad.
Created and operated by Edinburgh based events
company, KDMedia, and with the support of an
advisory panel and an international judging panel,
this new and unique programme will showcase the
best of the Scotch whisky industry across the UK
and worldwide.
Images from the Scottish Gin Awards, a KDMedia event.
2 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 3
ADVISORY PANEL
Alan Wolstenholme Ian McKerrow
Professor and Chair of the Director,
Scottish Whisky Awards Edinburgh Whisky Academy
Judging Panel
Annabel Meikel
Blair Bowman Director, Keepers of the Quaich
Writer and Whisky Consultant
David Moore
Alex Bruce Director, Fusion Whisky
Managing Director,
James Robertson
SAVE THE DATE
Adelphi Distillery
Director, Wildcat Spirits
Geraldine Coates
Consultant Keir Sword
Director, Royal Mile Whiskies
Simon Erlanger
Managing Director, Karen Walker
Isle of Harris Distillery Whisky Consultant T H U R S D A Y 5 TH S E P T E M B E R 2 0 1 9
Charlie Maclean Sheraton Grand Hotel, Edinburgh
Whisky Author and Consultant
From 6:30pm
www.scottishwhiskyawards.org.uk
4 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk
BUSINESS CATEGORIES
BUSINESS CATEGORIES
Scottish Whisky Distillery of the Year Product Launch
of the Year
The ultimate award in the competition, this award will be presented to The innovative and considered
a distillery demonstrating an outstanding year of business in 2018/19. efforts involved in launching a new
Scotch whisky on to the market will
The Scottish Whisky Distillery of the Year will be presented to a team
• Scottish Whisky Distillery of the Year demonstrating product development, quality standards, contribution
be awarded via the assessment of
a number of measures. Successful
to the community, positive environmental impact, collaboration with
use of marketing, PR, branding and
suppliers and customers and best practice, shared across the industry.
• Product Launch of the Year consumer experience in any retail
Entries should include: market will be considered.
• Brand Experience of the Year • Information on key milestones such as investment, distribution Entries should include:
deals, premises or export success
• An overview of the product
• Description of approaches to staff development, training, product and the strategy for launch
• Tourism Destination of the Year quality, community contribution, environmental credentials, and
• Information relating to the
collaborative working
product launch including the
• Community Contribution of the Year • Outline business performance in the period 1 May 2018- 1 May use of marketing, events, social
2019 including financial results for the last two years and next media
• Newcomer of the Year year’s predicted figures
• Information relating to the
subsequent success of the
brand including distribution
deals, listings and evidence of
sales success
6 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 7
BUSINESS CATEGORIES BUSINESS CATEGORIES KEY DATES
W E D N E S D A Y 2 ND M A Y 2 0 1 9
Deadline for Written Entries
Brand Experience Tourism Destination Community Newcomer of the Year W E D N E S D A Y 2 2 ND &
of the Year of the Year Contribution Award T H U R S D A Y 2 3 RD M A Y 2 0 1 9
This award will recognise the This award will recognise efforts to The Scottish Whisky industry has For distilleries launching their Product Delivery for Taste Entries
efforts of marketing teams to attract domestic and international been applauded for its work to first release of scotch, this award
create brand experiences which tourists from a leisure or business create sustainable businesses. This will recognise a team for their
immerse target consumers in a environment to a destination award will recognise investment work bringing their first scotch to T H U R S D A Y 5 TH S E P T E M B E R 2 0 1 9
whisky brand, building awareness, dedicated to whisky. in local economies through long the market. Entries are open to Awards Dinner & Celebration,
knowledge and customers. The term employment and sustainable businesses which launched their
Entries should include: Sheraton Grand Hotel, Edinburgh
experience could be in a retail or business practices. This award is first release between May 2017 and
a festival or event environment in • An overview of activity in open to distilleries or companies April 2019.
the UK or abroad. the last 12 months including operating a number of distilleries.
marketing activity, local Entries should include:
Entries should include: Entries should include:
partnerships, events and • An overview of the business, ABOUT KDMEDIA
• An outline description of the educational initiatives • An overview of the business, its its location, distilling methods,
Brand Experience including location, employment profiles KDMedia is a PR & event company with a 17-year track
• A description of the visitor team and any other relevant
an explanation of the brand and business activities record delivering events and awards competitions.
experience business activities
concept, design strategy and Founders and creators of the Scottish Beer Awards
• Information relating to • Information relating to and the Scottish Gin Awards, the Edinburgh based
delivery • Information relating to the
sustainable business practices marketing activity around the team of PR, marketing and event professionals,
success of the destination
• Information relating to and environmental efficiencies launch of the product and sales
including visitor numbers, deliver over 30 events each year and host over
marketing, event, digital and success
revenue, publicity, reviews and • Information relating to the 4000 guests.
PR efforts to enhance the
testimonials from customers positive impact of the business • A 75cl bottle for sampling
experience directly to the
in the local community
consumer
• Information including the
success of the brand activity
and its impact on sales
8 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19TASTE CATEGORIES
SINGLE MALT BLENDED MALT BLENDED SPECIALITY
CATEGORIES CATEGORIES CATEGORIES CATEGORY
• Up to 12 Years* • Up to 12 Years* • Up to 12 Years* • Grain, Single Grain,
Speciality Cask or
other innovative
• 13-25 Years • 13-25 Years • 13-25 Years
expressions
• 25 Years and over • 25 Years and over • 25 Years and over
COMING SOON
In each age range, the top three products will be presented with Gold, Silver and Bronze Scotch Medals.
FEBRUARY 2020
SC
D
D
C
SC
O O
S
D
R
T A O R
R
CH TC A TC A
W AW
BRONZE A H S
I LV E R H G O L D AW
*includes no age statement
10 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.ukHOW TO ENTER THE SCOTTISH WHISKY AWARDS
Please visit: www.scottishwhiskyawards.org.uk
BEFORE ENTERING THE ENTRY PROCESS
TERMS & CONDITIONS:
• Please contact the awards team at KDMedia • Please include a summary statement that can • The Scottish Whisky Awards is open to blenders, distillers and bottlers
for advice on categories and eligibility prior be used by the Scottish Whisky Awards for PR operating in Scotland.
to entry, on 0131 337 6232 or by emailing purposes to promote the entry, as indicated in
• Entered samples must conform to the Scottish Whisky Association guidelines
pippa@kdmedia.co.uk or kirsten@kdmedia.co.uk the entry form.
and the legal definition of each category.
• All entrants must register as a user at • Please use appendices for relevant supporting
• Entries will not be considered without registration fees received. Registration
www.scottishwhiskyawards.org.uk material and evidence such as marketing
fees will not be refunded in any circumstances.
materials, statistics or financial reports.
• All entries are completed and submitted online
• The judges and KDMedia Ltd reserve the right to move entries into other
using the online entry form. • All entries must include company logo in high
categories, to remove categories or create new awards.
resolution JPEG, PNG and EPS formats.
• A one-off registration fee of £55 will be charged
• The judges’ decisions are final and no correspondence will be entered into.
per distillery or company and allows you to enter • A maximum of 4 high resolution images can be
as many categories as you wish in both taste uploaded with your entry, where appropriate. • By entering the Scottish Whisky Awards you give permission for the images
and business sections. A separate form will be included in your submission to be used at the awards ceremony and in the
required for each entry. • All accompanying images, logos and appendices
awards marketing materials.
must be uploaded in the online entry using one
• You must enter a business category to qualify for zipped file which must contain all assets and • The information contained in each entry is kept strictly private and
the taste competition. information to be considered with the entry. confidential unless the release of any content in the entry is approved by the
entering company in advance.
• Please read our terms and conditions of entry. • To create a zipped file, please follow the
instructions below: • The Scottish Whisky Awards is a registered trademark of KDMedia Ltd
• For Microsoft Users – read details here. registered in Scotland SC244168
PRODUCT DELIVERY
• For Mac users – read details here. • Late submissions will not be considered.
• Please deliver 2 x 75cl bottles of each entered
whisky to the Edinburgh Corn Exchange on • Once your entry is completed, you will receive
• All queries should be directed to KDMedia on 0131 337 6232 or by email to
Wednesday 22 or Thursday 23 May 2019, during an email to confirm your submission. If you do
whiskyawards@kdmedia.co.uk
the hours of 9.00am and 5.00pm. An event not receive this, please contact us on
manager will meet you and confirm receipt. 0131 337 6232.
• The closing date for business awards is
Wednesday 2nd May 2019. No late submissions
will be accepted.
12 SCOTTISH WHISKY AWARDS 2019 www.scottishwhiskyawards.org.uk @whisky_awards #whiskyawards19 SCOTTISH WHISKY AWARDS 2019 13@whisky_awards www.scottishwhiskyawards.org.uk
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