BELL HARBOR CONFERENCE CENTER, SEATTLE - 23-24 OCTOBER 2018

 
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BELL HARBOR CONFERENCE CENTER, SEATTLE - 23-24 OCTOBER 2018
23-24 OCTOBER 2018
BELL HARBOR CONFERENCE CENTER, SEATTLE
BELL HARBOR CONFERENCE CENTER, SEATTLE - 23-24 OCTOBER 2018
WHAT IS GAMESFORUM?
                    ABOUT GAMESFORUM SEATTLE

Gamesforum Seattle is a two day conference that brings together senior exec-
utives, influential managers and ambitious independent developers with the aim
                   of supporting cross platform game developers.

It is taking place on the 23rd and 24th October in the Bell Harbor Conference
 Center in Seattle, playing host to a hundred speakers from leading developers,
 publishers, brands and service providers discussing topics across six fascinating
                                  content tracks.

The event will also play host to a number of additional micro events, including a
   game pitching competition, a meet the publisher session and workshops

Furthermore, there will be plenty of opportunities to meet new people in our
exhibition area, at our meeting zones and at the legendary Gamesforum party.

              WHY IS YOUR EVENT CROSS PLATFORM?

   We believe that barriers between platforms are dissolving. While mobile,
console and PC still retain their own distinct characteristics – which need to be
 respected – the extent to which they divide the industry and by which games
           are enclosed by them has never been more in question.

Game developers are pushing at the edges of the boundaries between console
and PC, with games like PlayerUnknown’s Battlegrounds and Minecraft spread-
                             ing across platforms.

Additionally, hardware creators such as Nintendo and Razer are redefining the
divisions between device categories with the line between mobile, console and
                 PC hardware becoming ever harder to define.

  Finally, business models and practices are permeating between each sector.
 At the same time as we see console and PC developers embrace games as a
service, we increasingly see mobile developers focusing on strengthening their
brands and enriching their game mechanics to maintain their competitive edge.

Therefore, we believe that a cross platform focus will help us to best serve the
    industry and – as a result of that – the players who make it what it is.

                    WHO ATTENDS GAMESFORUM?

      Gamesforum brings together the games industry’s decision makers.

Whether they’re ambitious independent developers choosing a publishing part-
ners, technical leads scoping out new development tools, CxO leaders discuss-
 ing strategies or something else entirely, all our attendees have real power to
                             support your business.

83% of our attendees at Gamesforum London 2018 were CxO, director, senior
manager or founder level, with 80% working for developers or publishers. These
 are the people who attend our events and who you’ll have a chance to meet.
BELL HARBOR CONFERENCE CENTER, SEATTLE - 23-24 OCTOBER 2018
GAMESFORUM SPEAKERS
   HEAR FROM OUR GREAT SPEAKER LINE-UP THIS OCTOBER. WITH A MIXTURE OF
   PRESENTATIONS, PANEL DISCUSSIONS AND FIRESIDE CHATS, OUR SPEAKERS WILL
  ADDRESS THE KEY CHALLENGES AND SOLUTIONS IN THE GAMING MARKET TODAY
                 AND ALSO WHAT’S IN STORE FOR THE FUTURE

               Alim Jaffer            Ariella Lehrer            Dave Pottinger             Elise Kates
              VP of Product             President                  Founder                  Founder
               Heroic Labs           Hitpoint Studios             Bonus XP             Elise Kates Audio
                                                                                           Production

 Ellie Moon               Erik Desiderio             Erik Smith           Christina Barleben              CK Wang
UX Director                 Composer              Marketing Director      Creative Director                CEO
   Kabam               Erik Desiderio Music        Treasure Data            Thoughtfish                   Kooapps

           Mike McCain                Nathan Sellyn            Witek Radomski            Max Szlagor
          Game Director            Chief Creative Officer       Co- Founder             Design Director
       Harebrained Schemes             Flowmotion                   Enjin               343 Industries
                                      Entertainment
BELL HARBOR CONFERENCE CENTER, SEATTLE - 23-24 OCTOBER 2018
AGENDA - DAY 1 23rd October 2018
08:30 Registration
         Welcome to Gamesforum
09:25 Opening remarks
	Gamesforum’s Event Director will make some brief opening remarks about the conference, including an outline of what to expect from both days and some much needed housekeeping.
         John Speakman, Event Director, Gamesforum
09:30 State of the industy: The age of consolidation (and what it means for your video game business)
	Our opening panel of the day discusses how to thrive in the age of video games industry consolidation. As well as explaining why consolidation is happening, this session will explore what it means for
  larger and smaller industry players alike - helping to guide the strategy of your games business.
         Luke Stapley, China Video Game Analyst | Michael Chang, SVP Corporate Development, NCSoft West | Henry Lowenfels, SVP Business Development, Scopely | John Peterson, Director Corporate Development, Jam City
10:15 AM networking break
        A 30 minute netoworking break to meet fellow attendees over a coffee

                GAMES MARKETING FORUM                                                                     GAMES BUSINESS FORUM                                                        DESIGN AND DEVELOPMENT FORUM                                                                                   WORKSHOP ROOM

  10:45 The next mobile wave                                                            10:45           ew high score? defining success in
                                                                                                        N                                                                       10:45	Cross-Platform Publishing:                                                            10:30       Workshop space opens
  In this presentation Eric Seufert will discuss the growth of new business models                      the games business                                                             Rewards and Hazards
  on mobile (hypercasual, subscription) , its implications for games marketing and       It can be hard to work out what success actually looks like in the games industry.     Big opportunities exist today to take the same game to multiple screens and
  monetization and what it might mean for your games business.                           While our attention is all naturally drawn to billion dollar hits, what does success   audiences, but there are plenty of risks and dangers as well.This talk will draw             11:00 Games business workshop
                                                                                                                                                                                                                                                                             Book your appointments to meet our experts in law, accountancy, recruitment and HR to
  Eric Seufert, Platform, N3twork                                                        look like for over 9/10 developers where that doesn’t apply? In this talk, CK Wang     upon Kongregate’s experience (and scar tissue) as a cross-platform publisher, and
                                                                                                                                                                                                                                                                             help fast track your business
                                                                                         CEO of Kooapps will talk about how even though surviving aas an Indie studio           owner of Kongregate.com web and Kartridge PC platforms.
                                                                                         seems impossible, Kooapps used concrete survival tactics to grow Pictoword             Josh Larson, CRO, Kongregate
                                                                                         from 0 to 20 million users and a top word game on both iOS and Google Play.
                                                                                         CK Wang, CEO Kooapps                                                                                                                                                                13:00       Lunch

  11:05 The video game marketing mix                                                     11:05	Messenger games: The state of play for                                          11:05	Operations: How to keep your live                                                     14:00 	Deconstructing the Kooapps Ad
   his session will set the agenda by discussing the state of play in video game
  T
                                                                                                HTML 5 titles                                                                          game going                                                                                    Monetization Stack
  marketing today. Our panel will discuss: 1) What are the current trends in games                                                                                                                                                                                           With more than 30 million downloads across 30 ad-supported titles on iOS and
                                                                                         Messenger games have been hyped up by the industry as a new cross platform             For the increasing number of games that are always online, managing live
  marketing? 2) With acquisition cost far outstripping retention costs should we                                                                                                                                                                                             Android, the monetization team at Kooapps knows a thing or two about mobile
                                                                                         gaming outlet, retention tool and marketing device. But how do they truly              operations is increasingly essential. In this session, our panellist will talk about their
  change the mix? 3) How should we engage users outside our game?                                                                                                                                                                                                            ad monetization. Join Tenjin’s CEO, Christopher Farm, and Kooapps’ CEO, CK
                                                                                         measure up now? We gather experts working on games across browser and                  experiences in running a live game and share their advice on how to manage the
  Moderator: Randy Waxman, CEO, Blind Ferret                                             messenger applications to get their thoughts on whether this is HTML 5’s               process successfully.                                                                        Wang, as they take a step-by-step walk through the networks, mediation tools,
  David Jumper, Sr Director of User Acquisition, Disruptor Beam                          break out moment.                                                                                                                                                                   and measurement partners they use to effectively monetize their thriving global
                                                                                                                                                                                Moderator: Mark Val, GM Playfab
  Warren Woodward, Exec. Director of UA, Nexon Mobile                                                                                                                                                                                                                        games. Attendees can look forward to first-hand testimonials of which tools work,
                                                                                         Moderator, Josh Burns                                                                  Sam Fisher, President, Hyper Hippo Games
  Conrad McGee-Stocks, UA Lead, Uken Games                                                                                                                                                                                                                                   which ones don’t, and how they too can build the right ad monetization stack for
                                                                                         Alim Jaffer, VP Prodcut, Heroic Labs                                                   Mike Wallis, Sr. Director of Product, DoubleDown interactive                                 their business.
  Daniel Todd, CEO,Influence Mobile                                                      Cynthia Du, Co-Founder, Synative                                                       Daniel McLaren, Senior Game Designer at ArenaNet.
                                                                                         Andrey Kuznetsov, CEO, KamaGames
                                                                                         Kevin Urie, Managing Director, Screenzilla

  11:50         No More Secrets: Restoring Credibility to UA                             11:50	How Brands use tokens to attract and retain                                     11:50	Not just Flipping: Using Licensed Assets
  A crisis of trust has been created through lapses in data privacy and data breaches.          customers - a KamaGames Perspective                                                    in your Game
  The increase in scale and frequency of these events has created a heightened           Using Kama Games own learnings, challenges and successes, this talk explores the       Christian Allen from Epic will be takling about cross-platform games development
  state of sensitivity from the level of the individual consumer to the highest levels   introduction, application and growth of Blockchain and cryptocurrencies/tokens         using the Unreal Engine using case studies.
  of government. GDPR, new regulations and enhanced privacy concerns make one            in both the social gaming industry and the wider games industry as a whole and         Christian Allen, Unreal Evangelist, Epic Games
  thing clear -- It’s no longer business as usual.Your users are core to your long-      where the Kama Games sees the future in gaming of Blockchain technology.
  term success and you don’t want to risk losing them unnecessarily.  The definition
                                                                                         Andrey Kuznetsov, CEO, Kama Games
  of insanity is doing the same thing over again, expecting different results. What
  actions will you take to protect your users and your business?
  Brett Bauer, CEO, Appfluencer

  12:10         ASO and organic marketing                                                12:10	Blockchange: How blockchain could transform                                     12:15	Panel: Red vs Blue - how to create, run and
  The Panel will discuss how Organic Marketing can complement paid UA to help                   the games industry                                                                     support online multiplayer games
  developers grow their users.Through practical examples we will discuss how to          This panel will discuss how blockchain can revolutionise how we acquire, engage and    Online multiplayer has been a big component of the video games industry for the
  optimize your games discoverability.                                                   retain players and what this new business model means for the games industry.          past decade, but it has grown massively in the past few years. In this session, we
  Gabe Kwakyi, CEO, Incipia                                                              Moderator: Tony Pearce, Co-Founder, Reality Clash                                      explore how studios can go about creating their own online multiplayer games.
  Enric Pedro, CMO, Lab Cave Games                                                       Witek Radomski, CTO & Co-founder, Enjin                                                Whether you’re starting out or experienced in working online, this session will offer
  Itai Keshet, Head of ASO, yellowHead                                                   Maurice Gallegos, Blockchain Evangelist                                                useful advice on setting up cloud infrastructure, building multi-player matchmaking
  Aykut Karaalioglu, CEO, Mobile Action                                                                                                                                         successfully and creating compelling games that keep your players hooked.
                                                                                         Mickey Maher, Head of Revenue, CryptoKitties
  Marissa Loew, Marketing Manager, Big Fish Games                                                                                                                               Edmar Mendizabal, Director, i3D.net
                                                                                                                                                                                Jeff Hilbert, Founder, First Strike Games
                                                                                                                                                                                Doug Pearson, CTO, Flowplay
                                                                                                                                                                                Amir Rahimi, VP and General Manager, FoxNext

  13:00       Lunch                                                                      13:00       Lunch                                                                      13:00       Lunch

  14:00         Top 5 reasons no one is playing your game                                14:00	Understanding M&A & Funding Opportunities                                       14:00	Outsourcing games development
   aving first-hand experience growing a game from zero to millions of players, John
  H                                                                                             for Your Game Studio in a Mature Market                                         In this panel we will be discussing working with external partners, the pros and cons of
  will take a humorous and educational look at common pitfalls and best practices        In a mature market, what fundraising opportunities exist for both new & existing       working with external development partners and it’s implications for your business.
  to highlight how developers can get the most bang for their marketing buck..           game studios, whether focused on PC, mobile or console, as well as emerging are-       Moderator, Lauren Freeman, Director of XDI, EA
  John Getze, CMO, Kixeye                                                               as like blockchain? In this session you’ll hear from experts with expertise spanning   Phil Dennison, Sr Producer, Monolith
                                                                                         the globe & understand what opportunities may exist for your company & how             Phil Knowles, Art Outsource Manager, Oculus VR
                                                                                         that will change in the future.                                                        Rob Olson, CCO, Lakshya Digital Redmond
                                                                                         Josh Burns, Founder, Digital Dev Connect                                               Alison Slavin , Cinematics Producer, Bungie
                                                                                         David Bluhm, Managing Director, Agnitio Capital
                                                                                         Jim Ying, Head of International Gaming and Mobile Practice, CVCapital
BELL HARBOR CONFERENCE CENTER, SEATTLE - 23-24 OCTOBER 2018
AGENDA - DAY 1 23rd October 2018
                GAMES MARKETING FORUM                                                                                 GAMES BUSINESS FORUM                                                                   DESIGN AND DEVELOPMENT FORUM                                                                                         WORKSHOP SPACE

14:20            Ad fraud in gaming                                                                14:25            The publisher roundtable                                                           14:45	Why Gaming Companies Need Autonomous                                                             15:30 Networking break
According to 2017 study by Business Insider, the cost of ad fraud to the digital advertising       Ahead of our Meet the Publisher session in the afternoon of Day 1, we’ll take the pulse of
industry is projected to rise to over $60 billion by 2019. In this panel we’ll be looking at how   video game publishers.This panel will provide an overview of the publishing landscape, discuss
                                                                                                                                                                                                              Analytics... and Some Real World Best Practices
to recognize fraudulent patterns, how to protect your traffic and how machine learning can         the rise of boutique publishing houses, contextualise publishing within the games as a service
                                                                                                                                                                                                       Gaming companies are in a unique position, with the growing prevalence of free-to-play
                                                                                                                                                                                                       models requiring them to learn and adapt in real time.The industry has seen explosive
                                                                                                                                                                                                                                                                                                               16:00 M
                                                                                                                                                                                                                                                                                                                      eet the Publisher - Mobile - Your chance to
help protect your busines.                                                                         economy and provide that all important advice on how to find the right partner to work with.
                                                                                                                                                                                                       growth in the “casual” gaming market, forcing even the most steadfast console and desktop                     meet publishing partners for your game
Inna Ushakova, CEO, Scalarr                                                                        Moderator: Ioana Hreninciuc, CEO, GameAnalytics                                                     studios to create mobile versions of their games.To cater to these requirements (and not fall
Eric Seufert, Platform, N3twork                                                                    Matt Leopold, Director of Business Development, Tilting Point                                       behind), studios are required to iterate and develop faster than ever. To manage the risks of
                                                                                                                                                                                                                                                                                                               Featured Publishers Xsolla
Sam Sultan, Adjust                                                                                 Allison Billas, COO, JoyPac                                                                         outages, bugs, playability, and churn, mobile gaming companies need a new approach to apply             Humble Bundle, Bandai Namco
                                                                                                                                                                                                       AI/ML across ALL their business and IT operational metrics for self-service monitoring and
Kay Chan, Marketing Manager, East Side Games                                                       Eric Williams, COO & Cofounder, Rogue Co.                                                           root cause analysis in real-time. Come learn the best practices for how leaders like King are
Gabriel Lewis, Director of Advertising, Mistplay                                                                                                                                                       deploying Anodot Autonomous Analytics.                                                                  17:00	Meet the Publisher - PC/ Console - Your chance
                                                                                                                                                                                                       Steve Kirkpatrick, Solutions Engineer, Anodot                                                                  to meet publishing partners for your game
                                                                                                                                                                                                                                                                                                               Featured Publishers: Foxnext, Screenzilla, Netease
15:05	Under the Hood of a Successful Idle Game -                                                  15:05	How Monster Strike Became the Biggest                                                        15:05	Building Better Games With the Right DevOps Tools                                                Foxnext, Screenzilla, Netease, Rogue Co, Bandai Namco
       A Deep Dive into Full Live Game Operations                                                         Mobile Game in the World                                                                     Next to talent, source code is a game studio’s most valuable asset.
                                                                                                                                                                                                       Seamless and precise source code management for game developers is about building stronger
“Idle Games” doesn’t mean idling developers.The best games maintain constant
communication with their player-base, deliver time-sensitive content, and are built to scale.
                                                                                                   Monster Strike, a potent mix of monsters and pinball action, is not just an unexplained
                                                                                                   phenomenon. Behind the scenes, XFLAG’s will to be different, strategy, and planning all have
                                                                                                                                                                                                       teams and ultimately better games. But with the ever-changing landscape of cloud development,           18:00 Conference closes for Day 1
                                                                                                                                                                                                       securing and managing source code is only getting more complex.Who’s got time for that?
We explore how the team behind “Idle Miner Tycoon” built player-centric events to increase         contributed to the game’s immense success. Come join us as we take an in-depth journey into
                                                                                                                                                                                                       Join Perforce and Assembla as they discuss:
user satisfaction and generate revenue.                                                            the beginnings of the number one game in Japan for the past consecutive years.
                                                                                                                                                                                                       • DevOps for game development and its pesky nuances
Nate Barker, Director of Business Development, Fluffy Fairy Games                                  Langer Lee, Director, Corporate Planning & Strategy,                                                • Versioning best practices for game development
                                                                                                   Digital Entertainment, Mixi                                                                         • H
                                                                                                                                                                                                          ow to map your source code management solutions to your DevOps lifecycle for a more
                                                                                                                                                                                                         secure, more exact and less expensive DevOps ecosystem”
                                                                                                                                                                                                       Jacek Materna, CTO, Assembla
                                                                                                                                                                                                       Chuck Gehman, Technical Marketing Engineer, Perforce

15:30            Networking Break                                                                  15:30            Networking Break                                                                   15:30             Networking Break

16:00	Community service: how to make friends and                                                  16:00	Service charge: how to monetise ever                                                         16:00             UX in a cross platform age
       influence gamers                                                                                   present games                                                                                With games increasingly playable across multiple platforms with significantly different input devices
Community has never been more important than ever. Whether you’re building a group                                                                                                                     and interaction methods, UX design has never been more important. In this session, we’ll discuss
                                                                                                   Games as a service is the dominant business model on mobile, has found a home on PC and
of dedicated fans ahead of release or supporting them afterwards, supporting the people                                                                                                                how to create a great user experience for cross platform games and explore where designers will
                                                                                                   is growing rapidly on consoles. In this session, our panellists will draw from their experience
who make your game a hit is essential. But what are the best ways to do that? And wht                                                                                                                  need to compromise to succeed.
                                                                                                   to share best approaches for how to monetise service based games.
kinds of mistakes should you avoid? This panel brings together a number of leading com-            Moderator: Sean Webster, VP of Business Development, Applovin                                       Moderator: Jacek Materna, CTO, Assembla
munity managers and influencer marketers discuss how to bring players together - both                                                                                                                  Ellie Moon, UX Director, Kabam
in a practical and metaphorical sense - and to give them a chance to share a few of their          Andy Ulery, VP Business Development and Strategy, IQzone
stories from the community frontlines.                                                             Chris Early, VP Partnerships and Revenue, Ubisoft                                                   Max Szlagor, Game Design Director, 343 Industries
Moderator: Adam Lieb, CEO, Innervate                                                               Damir Slogar, CEO, Big Blue Bubble                                                                  Orvar Halldorsson UI/ UX Director, Bungie
Nate Price, Head of Community - Digital Games, Wizards of the Coast                                Arjun Balaram, Game GM, EA
Nico Nottin, Head of Community Development, Flaregames
Andy Johnson, Head of Production and Game Operations, Stoic

16:40             sing a megaphone - The influencer
                 U                                                                                 16:40	How our audience shaped our journey from                                                     16:40             Increasing User Stickiness with Live Voice and Video
                                                                                                                                                                                                       It’s not enough that people play your game once or even twice.You have to keep your users
                 marketing panel                                                                          mobile to PC games                                                                           coming back again and again and staying engaged. An increase in user stickiness can create
Influencer Marketing has become an increasingly important part of  marketing game                  Mike McCain from Harebrained Schemes talks about how identifying their core audience
                                                                                                                                                                                                       more channels for monetization, contributing to the overall success of your gaming app.
yet campaigns can often be run poorly and its effects misunderstood. In this panel                 helped plot the studio’s journey from ShadowRun Returns to Battletech
                                                                                                                                                                                                       The talk will focus on how embedded voice and video can increase engagement among
we’ll be considering how to select and approach the right influencers? What risks are              Mitch Gitelman - President and Co-Founder, Harebrain Schemes                                        players and with mobile games. Agora will explain how this increase can:
there? How do I make sure my influencer stays on message and a wider look at the
                                                                                                                                                                                                       • Lead to more channels for monetization, like virtual gifting
influencer ecosystem.
                                                                                                                                                                                                       • Lead to more opportunities for advertising
Moderator: Adam Lieb, CEO, Innervate                                                                                                                                                                   • Lead to partnerships with notable brands
Alaskan Savage, Influencer                                                                                                                                                                             Reggie Yativ, COO, Agora.io & Selcuk Atli, CEO, Bunch.live
Jon Radoff, CEO, Disruptor Beam
Jamar Edoho, Sr. Account Manager, OPG

                                                                                                   17:00            Bad Data = Bad Results                                                             17:10	Falling on Your Own Harpoon: How Fire Emblem
                                                                                                   Are consumers more than willing to share their data in return for a value exchange? In this
                                                                                                   talk, followed by a fireside chat, Shane Minte,VP, Publisher Development, and Valerie Husky,
                                                                                                                                                                                                              Heroes Tuned one game designer into a whale.
                                                                                                                                                                                                       F2P designers should know every freemium trick there is, and be well aware of the well-worn
                                                                                                   Director of Growth and Monetization at Magmic , will give their perspectives & insights on
                                                                                                                                                                                                       paths a game lays out before its players - from store listing to download, from tutorial to
                                                                                                   the impact data and advertising has on publishers business.
                                                                                                                                                                                                       Day 1 retention, from player to purchaser, and finally from purchaser to whale.This talk will
                                                                                                   Shane Minte, VP Growth, Ogury & Valerie Husky, Director of Growth and                               recount how one game designer fell victim to the harpoon, shamefully throwing thousands
                                                                                                   Monetization, Magmic                                                                                of dollars on the fire in the pursuit of Fire Emblem heroics and ultimately becoming another
                                                                                                                                                                                                       developer’s whale.
                                                                                                                                                                                                       Nathan Sellyn, Chief Creative Officer, Flowmotion Entertainment

17:20            The future of video game marketing                                                17:20	Working with IP: The making of Stranger                                                      17:30	Hey, listen! Making the most of video game audio
What does the future hold for video game marketing? How will further developments                                                                                                                      Video game audio is - rather ironically - one of the areas of game development that you hear
in marketing technology change the sector? And what do marketers need to do to stay
                                                                                                          Things: The Game                                                                             less about.That’s why we’re bringing together this panel to allow audio experts to sound off
                                                                                                   Dave Pottinger and Mike Escudero join us for a fireside chat about the creation of games
ahead? Our panel will debate this - and more - in our final session of the day.                                                                                                                        about composing soundtracks, designing sound effects and practically implementing audio into
                                                                                                   based on well-established brands and IP. Dave will share the story of how Stranger Things:The
Moderator: Doron Kagan, Co-Founder, Deemedya                                                                                                                                                           a variety of different games.
                                                                                                   Game entered production and discuss how the team’s goals allowed them to create a rich
Andrey Kuznetsov, CEO, Kama Games                                                                  “Link to the Past” game for mobile devices. Mike sits on the other side of the table and looks      Ben Gannon, Product Manager, Dolby
Scott Mclellan, VP Ad Product and Ad Operations, RockYou                                           for top mobile developers to make games based on Twenty First Century Fox TV shows and              Erik Desiderio, Composer
                                                                                                   films, such as Family Guy, Bob’s Burgers, Aliens and Planet of the Apes.  It is a perfect pairing   Elise Kates, Founder, Elise Kates Audio
Charlie Patterson, Client Partner - Gaming Activation, Facebook                                    as Mike is a fan of Stranger Things:The Game and thinks it an exceptional blend of game play,
                                                                                                   art style and IP.
                                                                                                                                                                                                       Wilbert Roget, II, Composer
                                                                                                   Dave Pottinger, Co-Founder, BonusXP & Mike Escudero,                                                Penka Kouneva, Penka Kouneva Studios
                                                                                                   Exec. Director of BD, FoxNext

                                                                                                   17:40            Working with IP: The no end story
                                                                                                   No End, a story driven RPG mobile game targeting female and LGBT+ audiences and it’s
                                                                                                   based on successful web comic IP of the same name.This talk will explore how Full XP chose
                                                                                                   the IP and how working with IP doesn’t necessarily mean overwhelming budgets and millions
                                                                                                   in funding.
                                                                                                   Nikolina Zidar, CEO, Full XP

   18:00         Conference closes for day 1                                                       18:00            Conference closes for day 1                                                        18:00             Conference closes for day 1
AGENDA - DAY 2 24th October 2018
09:00        Registration
09:55	Opening remarks
	     Gamesforum’s Event Director will make some brief opening remarks about the conference, including house keeping.
             John Speakman, Event Director, Gamesforum
10:00	How Reality Clash combines AR, Crypto and the Blockchain: Tony Pearce talks about what happened after their ICO and the ups and downs along the way.
	     In September 2017 Reality Clash successfully closed an ICO (one of the first mobile games companies to do this). Reality Clash is the first AR combat game (think Pokemon Go meets Fortnite) which integrates
             blockchain technology alongside several cutting-edge AR immersive technologies. In addition to the game Reality Clash launched an armoury store 2 months ago, where users can purchase digital assets (weapons)
             which can be used in the game or traded on their Digital Trading Platform which launches next month and is integrated with the blockchain. Since launching the armoury store they have sold over 3,000 weapons and
             had over 500,000 Reality Clash Coins (RCC) spent in the store.     
             Tony Pearce, CCO & Cofounder, Reality Clash

10:30	Morning networking break
             A 30 minute break to grab a coffee and prepare for the day ahead

                              VR/AR FORUM                                                             GAMES STUDIO CULTURE FORUM                                                                                       ESPORTS FORUM                                                                       1WORKSHOP ROOM

11:00           A presentation from Oculus                                                   11:00	The everlasting gobstopper: How to transform                                            11:00	The Audience Revolution - Building Games                                                11:00    orkshop space available for hire.
                                                                                                                                                                                                                                                                                                   W
The opening session will look into the size of the VR gaming market across the world.
Exploring how different devices are doing in different sectors and diving into the perfor-          employee retention                                                                             with Viewers in Mind                                                                            Book your appointments to meet our experts
                                                                                             A lot of top talent moves out the games industry in search of external opportunities. No       The gaming world is undergoing a revolution: streaming platforms and eSports are allow-
mance of different games, this is an important starting point for the day’s debate.
                                                                                             matter what you do, good employees will always look for change. Though 0% attrition is         ing fans to engage with games and players in ways never seen before. We may soon be in                 in law, accountancy, recruitment and HR to help
Deborah Guzman, Developer Strategty, Oculus                                                  an impossible, and potentially dangerous, goal to attain, there are certainly steps that we,   a world where audiences vastly outnumber players, expanding the industry and opening                   fast track your business
                                                                                             as people leaders, can put forth to better understand our teams and make sure good             up new business models for studios and publishers, but only if they can harness insights
                                                                                             employees keep working.                                                                        from these new engagement models. Unfortunately, most studios and developers are
                                                                                             Through this talk, I’d like to share some of my own successes and failures in retaining and    still focused exclusively on the player experience, which is impacting their ability to take   13:00   Lunch
                                                                                             growing my team. Additionally, I’ll put forth some key points for discussion:                  advantage of this new market.
                                                                                             Trainings and learning, Career Paths, Motivation, Crunch Time and More!                        Jialing Chen, Founder, DuoPeak
                                                                                             Kaushal Singh, QA Manager, Keywords Studios

11:25	Examining content genres for AR and VR                                                11:25           Games Studio recruitment: Immigration 101                                      11:25           The next generation of eSports
With the emergence of many types of new content for AR and VR this presentation will         Talk Synopsis to be confirmed                                                                  The eSports industry has principally been defined by the same games dominating tour-
examine what kinds of experiences are flourishing in this marketplace as well as what        Lola Zakharova, Immigration Attorney, MacDonald Hoague & Bayless                               naments and events across the world. In this session, our speaker will make a case for
we can expect to see in the future. This talk will dig into a discussion of what works                                                                                                      supporting the next generation of competitive virtual sports - as well as giving advice on
and what doesn’t for these new mediums in terms of monetary success as well as                                                                                                              how to position your game in that space.
entertainment and practical application.                                                                                                                                                    Justin Burnham, Creative Director, Dreamhack
Andrew Goldstein, CEO, Otherworld Interactive

11:50	Tools of the trade: What do you need to                                               11:50	Building a culture of success - building on the                                         11:50	The hidden appeal of competition in
       create VR games?                                                                             foundation of your company culture                                                             non-core games
The current generation of VR headsets have existed for over five years now, which            In just over 3 years, Paladin Studios have grown organically from 10 to 45; it’s been quite    In this presentation, we’ll look at what is special about competition in casual games that
means that developers are better placed than ever to recommend the best ways to              a ride. Derk de Geus will share Paladin’s journey and how the company’s values have            attracts and retains users, and look in more detail at the competition in two casual games.
design VR games. In this session, our speaker looks at the best tools for VR game            shaped it’s growth.                                                                            We’ll share what Amazon has learned about implementation of competition in different
development and provides you with advice on how to use them to effectively create            Derk de Geus, CEO, Paladin Studios                                                             genres of casual games, and discuss what characteristics could make your game well-suit-
compelling gaming experiences.                                                                                                                                                              ed to get increased engagement and retention from competitive opportunities.
Shaun Leach, Owner, Clever Coyote Games                                                                                                                                                     Peter Heinrich, Developer Evangelist, Amazon

12:15	Panel - Location Based Entertainment: How                                             12:15	Mirror Image - Games as a representation of                                             12:15           Esports - The broadcasting panel
                                                                                                                                                                                            A great broadcast experience is essential to the success of any competitive esport title.
       premium immersive experiences as making VR                                                   our Studios                                                                             But how do you construct one? This panel brings together developers, broadcasters and
                                                                                             Studios create games that it’s creators want to play. Our panel will consider how women
       more accessible.                                                                      in gaming and diversity in the workplace can give studios a creative edge and why it’s
                                                                                                                                                                                            casters to discuss how to make your esport an epic experience to view.
LBE VR revenue will be a $1 billion market by years end. This panel will dicsuss, how LBE
                                                                                             essential for companies to have a culture in placeto support it’s workforce.                   Moderator: Erik Smith, Marketing Director, Treasure Data,
can support AAA VR productions? Whether this is the gateway to wider VR engagement
                                                                                             Moderator: Alison Stroll, Games Industry Veteran                                               Jialing Chen, Founder, DuoPeak
of truly immersive experiences and what you the content producer needs to know.
                                                                                             Nikolina Zidar, CEO, FullXP                                                                    James Reilman, BD Manager, Twitch
Russell Williams, CEO, Holospark
                                                                                             Allie Ast,Founder, Sundew Studios                                                              Daniel Yang, CEO, Ardent Blade
Chanel Summers, VP, Creative Development, VR Studios
Jeff Ludwyck, CEO, HyperspaceXR                                                              Ninel Gryuner, CEO, Devoted Studios

13:00           Lunch                                                                        13:00           Lunch                                                                          13:00           Lunch

14:00	Cross platform VR gaming.                                                             14:00	Seattle as a Global Hub for Game Development:                                           14:00	How a Mobile FPS became a hit eSport
The VR gaming market has been fragmented by the emergence of different headsets for                                                                                                         This talk will tell the story of how Critical Ops became a hit eSports title and took care
mobile, consoles and PC. In this session, we discuss with VR game designers and hardware
                                                                                                    Insights and Tools to bring back to your studio                                         of marketing and retention along the way.
                                                                                             There are over 400 game companies in the Greater Seattle region, 23,000 employees in
manufacturers about the similarities and differences between designing for each platform                                                                                                    Veli-Pekka Piirainen, CEO, Critical Force
                                                                                             the game business in the Puget Sound area, and over $21 billion in direct revenue.
- offering tips on how to begin bridging the gap between each market segment.
                                                                                             Come hear founders and execs talk about the State-of-the-State of the greater
Moderator: Livio de la Cruz, Freelancer                                                      Seattle industry. Hear their views on challenges you need to overcome and the
Ray Davis, CEO, Drifter VR                                                                   opportunities you can’t miss. How do you compete for talent? How can you improve
Tam Armstrong, CEO, Polyarc Games                                                            your culture? What is the number one thing you need to know for 2019? All this and
                                                                                             more. A session not to be missed!
Ryan Payton, Founder Camouflaj
                                                                                             Moderator Ed Fries, Co-Founder, Xbox
                                                                                             Brian Fleming, Producer & Founder, Suckerpunch Productions
                                                                                             Alison Stroll, Games Industry Vet
                                                                                             Ninel Gryuner, CEO, Devoted Studios
AGENDA - DAY 2 24th October 2018
                              VR/AR FORUM                                                                        GAMES STUDIO CULTURE FORUM                                                                                                         ESPORTS                                                                        1WORKSHOP ROOM

                                                                                                                                                                                                               14:25	Panel - Structuring eSports competitions                                                 14:00	Game Dev Showdown
                                                                                                                                                                                                               A key component of any competitive eSport are meaningful tournaments. This session                         10 developers pitch their games to a panel of judges for the chance to
                                                                                                                                                                                                               provides advice on how to run competitions - from picking tournament structures and                        win and be named best in show!
                                                                                                                                                                                                               who to partner with - to help give your eSport the best basis for long term success.
                                                                                                                                                                                                               Moderator: John Mafferi, CEO, Matcherino
                                                                                                                                                                                                                                                                                                                15:30     Networking Break
                                                                                                                                                                                                               Taehoon Kim, CEO Nway
                                                                                                                                                                                                               Veli-Pekka Piirainen, CEO, Critical Force
                                                                                                                                                                                                               Lauren Koester, esports Partnership Program Manager, Amazon                                      16:00     Break
                                                                                                                                                                                                                                                                                                                Workshop space closes

14:45	Commercial reality: how to make money from                                                      14:45	Panel - Gaming for Good
                                                                                                       This panel will explore how games can be used for societal good. Whether it’s
       VR, AR and MR projects.                                                                         supporting charities, helping people recover from physical or mental trauma or
With the reality bending gaming space still expanding, it’s important for developers to find
                                                                                                       highlighting social issues, this panel will give you a different perspective on the devel-
opportunities to make money from commercial partners. In this closing session of the day,
                                                                                                       opment process.
we’ll bring together developers working on projects with a relationship with the wider
economy together with businesses outside of games to discuss how the two disparate parts               Moderator: Dr Joseph Williams, Washington State
can be pulled together.                                                                                Daniel Widner, VP, Distinguished Partners, American Cancer Society
Moderator:                                                                                             Derrick Morton, Co-founder and CEO, Flowplay
Ariella Lehrer, President, Hitpoint Studios                                                            Kathy Flood, CEO, Cascade Game Foundry
Kathie Flood, CEO, Cascade Game Factory
Andrew Goldstein, CEO, Other world Interactive

                                                                                                                                                                                                               15:10	Redzone - The Esports viewing experience for
                                                                                                                                                                                                                      the casual fan
                                                                                                                                                                                                               From the NFL’s redzone to watching pro Golf Championships, the viewing experience
                                                                                                                                                                                                               is dominated by highlights and touchdowns. In this session we will look at how esports
                                                                                                                                                                                                               and, in particular IBM, are redefining how casual viewers experience esports titles and
                                                                                                                                                                                                               competitions, bringing context and excitement to the broadcast.
                                                                                                                                                                                                               Bill Le Voir-Barry, CTO for IBM Esports, IBM

15:30           Break                                                                                  15:30            Break                                                                                  15:30           Break
VR/AR Forum track ends, room closes                                                                    Video game culture track ends, room closes                                                              Video game culture track ends, room closes

BAY AUDITORIUM
16:00           Game Dev showdown winner announced
The winner of the Game Dev Showdown will be announced live on stage at the conclusion of GamesForum Seattle. We will then close the conference a little earlier than Day 1 at 5pm.

BAY AUDITORIUM
16:15           Wanderword – Step into Your story
Is our brain not the most powerful video game console? We on Team Wanderword believe so. It effortlessly renders complex scenes at incredible speeds. All we have to do is listen.With beautifully written stories, voice-enabled interaction and rich audio-soundscapes, a Wanderword story enables people,
players, listeners and active listeners to step into their story in a truly immersive way.We are excited to share our experiences and perspectives on this growing segment that allows for complete hands-free and heads-up gaming for the mobile and always-connected generation. Don’t expect to see some
high-end demo on a big screen during our presentation, but expect to hear it from the speakers in the auditorium.
Peter Zetterberg, Founder/ Inventor, Wanderword & Thomas Lindgren, Chairman, Wanderword

17:15           Conference closes                                                                      17:15            Conference closes                                                                      17:15           Conference closes
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