KYALAMI GRAND PRIX CIRCUIT 25 - 27 MAY 2018 SOUTH AFRICA'S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL - South Africa Bike Festival
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25 - 27 MAY 2018
KYALAMI GRAND PRIX CIRCUIT
SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL
Thank you to our PARTNERS AND SPONSORS
THANK YOU TO ALL OF OUR 2017 SPONSORS & PARTNERS
FESTIVAL VIDEO
VISITOR NUMBERS
TOTAL VISITOR NUMBER 2017 20,329
Complimentary & Competition tickets 95% redemption on tickets sent out
PENNY
Total Circuit Test Rides 2,850 riders on the track I enjoyed the festival. Well organized and
generally a fun day out. Great range of bikes
and bike related products. Loved the live
Total Adventure Ride Outs 280 riders on the off-road course
music! Definitely seemed bigger than last
years show... well done to everyone involved.
Sunday Charity Ride Over 620 riders, with over R19k raised
Visitor Cars on site Over 6,700 cars over 3 days
ALAN
WOW what a awesome event and day. I didn’t think this years event could top last years event but it did. Once again it was so well organised
and executed. Took my fam along this year and even they could not stop talking about how much they enjoyed this day. Highlights for
us included, the music, the variety of food, the many activities and the test rides (as always:-)). I would like to give a huge congrats to the
motorcycle brand representatives (BMW, Honda, Yamaha etc) for their great conduct and organizing, they were even better this year.
Was a brilliant day!!
BRENDON
Was an EXCELLENT event. Parking was easy, ticket sales and entry was quick and efficient. The variety of stands and displays were
incredible. Food was in abundance and the beer flowed freely with the music being really enjoyable. And of course... that racing
was brilliant!!! Well done to all involved. Loved every bit of it. Can’t wait for the next one
2017 EXHIBITORS & FEATURES
9
Commercial
10
Joburg’s
14 19
Content &
28
Over Motorcycle Joburg’s
180
Sponsors top bands brands media partners food trucks
companies bringing
content & activations
44
Outdoor
58
Indoor
exhibitors exhibitors
MARISKA - VISITOR
I don’t actually know where to start to let you know what a wonderful and world class event this was. I was fortunate enough to
recently attend the Motogp in Spain and let me tell you, the Super GP event this weekend blew my socks off as it was better
organised and had so much hype. From the minute we entered the gates everything ran like clock-work, from the parking, to the
interaction from the stands, the amazing food stalls etc. The expo stalls were absolutely amazing. We will be back for sure!
2017 EVENT PARTNERS
VENUE Kyalami Grand Prix Circuit & Convention Centre
RACING SuperGP Champions Trophy and MotorSport South Africa
STUNTS Monster Energy and Old School Productions
MEDIA AutoTrader.co.za, Bike SA Magazine, SuperBike Magazine and ZABikers.co.za
ADVERTISING 94.7 FM, Mix FM, Discovery Channel, The Bike Show
TROPHY Superbike School, Think Bike, Ride for a Reason, AMID
COMMUNITY
ENTERTAINMENT & BARS Marshall Music, Battalion
CLASSIC CLUBS Two Stroke Smokers, Classic Motorcycle Club
TICKETING iTickets, Hyperli, Daddy’s Deals
TRAINING & SAFETY ADA K53 Training. AlcoSafe
JONO CHANNING
Congratulations as well as thank you for an amazing event. The Flight Night crowd totally blew my expectations away, and I
think this had a lot to do with your marketing. With the tough retail climate that we are currently facing it was great to see all the
manufacturers and brands supporting the festival, I think this event is paramount to the motorcycle industry, and will facilitate its
growth in the future. I’m already looking forward to see how we can work together to top this years event in 2018!
2017 SHOW FEATURES
CIRCUIT TEST RIDES SUPER GP RACING CUSTOM BIKE CHAMPIONSHIP
Unique opportunity for full & learner licence holders The only motorcycle racing series in SA to be Custom judges flown in from Germany
to ride the circuit on the latest launch models from held at the new Kyalami Grand Prix Circuit exclusively for this competition
each manufacturer under the control of marshals
FLIGHT NIGHT CLASSIC BIKE DIPSLAY LEARN TO RIDE K53
Monster Energy exclusive night time stunt 30 of SAs classic, vintage and retro All non riders have the opportunity to try
show with local and international riders motorcycle owners especially chosen to display out motorcyling in a safe and controlled
complete with music, lights & pyrotechnics environment.
2017 SHOW FEATURES
EAT STREET RAMP RODEO MUSIC STAGE
The best variety of food trucks from around the BMX & Skateboard Championships All day entertainment from
region with their unique and innovative offerings from SA’s best up and coming talent the best local talent
ADVENTURE RIDE OUT’S SUNDAY CHARITY RIDE KIDS ACTION
Opportunity to take new models off-road Visitors ride their own bikes with JMPD from across The opportunity to educate the youth on safe
for 2km course with trained instructors Gauteng to Kyalami for 2 laps. All proceeds go to local motorcyling and have fun at the same time to grow
charities, over R60 000 raised the industry
MARKETING TIMELINE AND CONTENT STRATEGY
**Subject to change depending on announcements, new sponsors, international launches and other exciting news
SEPTEMBER 2017
Launch trade and digital campaign with sales and video presentations,
2018 exhibition pricing and an ALL NEW festival map OCTOBER 2017
Launch the
ALL NEW
festival website
and update
NOVEMBER 2017
social media
DECEMBER 2017 Announce the Custom, Vintage, Classic pages with new
Launch ALL NEW 2018 artwork
and Retro Championship entry forms,
2018 sponsors
international & local judges
& media partners
JANUARY 2018
Launch new ticket types & prices – “First 2000 Adult tickets just R100”
and announce SuperGP racing
MARKETING TIMELINE AND CONTENT STRATEGY
FEBRUARY 2018
Announce new plans for Sunday Charity MARCH 2018
Ride, Announce Monster Energy Flight Launch Circuit
Test Ride sales
and Adventure
Ride Out sales
APRIL 2018
Announce
exhibitors,
sponsors and MAY 2018
brands involved, Announce Plan Your Days, Festival Maps and Schedules, Food Trucks,
competitions and Motorcycle launches, exhibitor and manufacturer surprises, parking
special offers and details.
discounts
**Subject to change depending on announcements, new sponsors, international launches and other exciting newsDIGITAL PR SOCIAL ASSETS
2016 2017
IOL.CO.ZA – DENIS DROPPA;
The South Africa Bike
Website unique visits 54k 80k
Festival, back at Kyalami this
year from 26-28 May, is one
Website page views 343k 1.1million
of the very few motorcycle
shows worldwide where
Adwords + display ad clicks 15 544 19 832
visitors actually get the
opportunity to ride the
Newsletter subscribers 5461 8956 new models, and that alone
makes it special. It was like
Facebook likes (organic) 3270 6600 Woodstock for motorcycles.
Instagram followers (organic) 443 1220
YouTube views (organic) 2588 5399
Twitter (organic) 284 488
FRANK SANDER – CUSTOM MOTORCYCLE JUDGE AND JOURNALIST;
This is one of the only festivals in the world where visitors can ride this many different motorcycles around an international
racetrack all on one day!
WHEELS24 – DRIES VAN DER WALT;
Despite dire economic expectations, 2017 has been off to a great start as far as new bikes are concerned, and the Bike Festival has given
the public not just the opportunity to see the new models in the flesh, but also to test ride some of them. As was the case in 2016, the
show seemed to be well received by the attending public, and perhaps the best summary of its success comes from one of the visitors I
spoke to in passing: “Almost as soon as it is over, I start looking forward to next year’s show!”2017 MEDIA & ADVERTISING PARTNERS
TELEVISION TOTAL
• Discovery Channel Africa & TLC – Spots in April and May
• The Bike Show – April to June REACH
17,8
• Woema on Kyknet – March & April
• 2Wheels Supersport – May & June
RADIO MILLION
• Mix FM – Spots, live reads, online, social and interviews from December to May
• 5FM – Generic spots first week of May
• 94.7 – Spots, live reads and online last two weeks of May
PRINT
• Sunday Times Lifestyle, Ignition & Sowetan
• Bike SA, Superbike Magazine, Mzansi Bikers Magazine (Full page adverts)
• Independent Motoring Supplement Editorial (Dec-May)
• Mango inflight magazine (Full page adverts, event listings and competition to win)
• Flyers at Pure & Crafted and the Toy Run
• Flyers to dealers, partners, exhibitors, Rocomamas, bike clubs and at Kyalami Festival
• Posters to Rocomamas, Yamaha and Honda dealers, Monster Energy fridges at petrol stations
OUTDOOR
• LED Screens in and around Johannesburg and Pretoria
• Street Poles in JHB, Centurion & Midrand
• Trailer Billboard in various locations around Midrand and outside Kyalami GP Circuit
ONLINE
• AutoTrader, ZABikers, Bike Talk, AutoCentral, IOL.co.zaMEDIA & PR REPORTING
58,8 MILLION
R11,5 MILLION
459
2017 166
PRESS AT THE NUMBER OF TOTAL PR TOTAL PR
FESTIVAL PRESS CLIPPINGS VALUE CIRCULATION
55,2 MILLION
2016 R3,1 MILLION
330
141
PRESS AT THE NUMBER OF TOTAL PR TOTAL PR
FESTIVAL PRESS CLIPPINGS VALUE CIRCULATION
BROADCAST
Supersport Kings of Dirt, Supersport 2Wheels, Supersport/Mzansi Lifestyle Show, SABC 1, SABC News, SABC Radio -
Trends Travel, Mix FM, Cliff Central, AutoCentral, Look What You’re Missing, The BikeShow, Ignition TV, Tygerberg Radio,
Groot FM, Kaya FM, ETV, Woema/Kyknet, eNCA, Mnet/Vuzu, VOW FM, Channel AfricaEVENT OBJECTIVES FOR THE INDUSTRY AND ECONOMY
DELIVER
a successful and sustainable annual motoring event for the South African national
events calendar
GROW the next generation of motorcyclists by educating and encouraging a new youthful
market about the benefits of 2 wheels
EXPOSE motorcycling as an alternate and cost effective means of transport for SA
Commuters
DRIVE economic growth and sustainability in automotive/motorcycling sector, enhancing
the downstream benefits of job creation and social upliftment,
PROVIDE a high end catalytic event/platform for the motorcycling sector to engage their key
stakeholders annually
HOST the largest “must attend” tourism event on the continent of Africa for motorcycle
and motoring enthusiasts
FOSTER B2B and B2C relations, boosting trade and industry
HIGHLIGHT
and raise the awareness of what positive impact 2 wheels can have for South
Africa’s future including the environment and the economyDEDICATED FEATURE PROPOSAL UNIQUE PACKAGES TO SUIT YOUR BUSINESS OBJECTIVES • Based on your business objectives we can create a tailored sponsorship package. • This is your opportunity to buy a place at this prestigious event at an internationally recognised GP circuit and venue. • Own a special feature area such as “The Rocomamas Custom Bike Championship” or the “Dunlop Sunday Charity Ride” or “Monster Energy Flight Night” • Activation / Exhibition Space in the Indoor or Outdoor expo hall • Your logo on the home page of the festival website, linking back to your company pages • Your logo on the posters, billboards and all print advertising campaigns • Your logo on event branding at the festival • Complimentary VIP and Standard tickets for prizes, competitions, staff, clients and customers • A tailored PR, marketing & communication package
EXHIBITION OPPORTUNITIES THIS IS YOUR CHANCE TO BE A PART OF THE NEXT GENERATION OF MOTORCYCLING! Indoor Expo Hall R1,550 per SQM Includes shell scheme, facia board, power point, light, carpet Indoor Expo Hall R1,150 per SQM Open space only Outdoor Expo Hall R550 per SQM Pit Garages R780 per SQM Sponsorship From R50,000 Prize Sponsorship From R5,000 Ticket Package Ownership From R30,000 *PRICES ARE EXCLUSIVE OF VAT
CORE AND MORE AUDIENCE
CORE AUDIENCE
4000 people
36
AVERAGE AGE
travel into TOTAL SPEND AT
Gauteng FESTIVAL
dropped from R48 MILLION
39 in 2016
68% Men 25 - 34 = 30% 79 % from Gauteng 2017 average spend
R2353 per person
32% Women 35 - 49 = 24% 20% from outside
the province 2016 average spend
17% Visitors 50 - 64 = 19% R2002 per person
attended with at 1% from outside
least one child SA Borders Most popular
purchases =
3500 children under motorcycle gear &
16 attended gadgetsSURROUNDING THEIR VISIT
ARE THEY
HOW THEY ATTENDED NEW VISITORS WHEN DID THEY COME
COMING AGAIN?
35% as a pair
18% group of 4
57% 20 329 91%
new audience visitors “Value for money”
year on year Saturday - 49%
16% group of 3
3.8% attended alone 43% Sunday - 43%
Friday - 19%
95%
attended the festival “Will attend again
in both 2016 & 2017 next year”
WORD OF MOUTH RADIO
HOW DID THEY HEAR ABOUT US? DISCOVERY CHANNEL
FACEBOOK THE BIKE SHOWBIKER OWNER STATISTICS
TYPE OF RIDERS THEIR MOST POPULAR MOTORCYLCES
Bike
collectors
21%
SPORTS ROAD TOURING DIRT CRUISERS
BIKES BIKES
Commuting
36% 58% Weekends
only
WHAT DO THEY RIDE VS. THEIR FAVOURITE BRANDS
24%
23%
OWN
16% 14% 14%
11% 11% 11% 12%11%
8% 8%
FAVOURITE 1%MOTIVATION TO ATTEND
“TO SEE MULTIPLE
BRANDS AND MODELS
“TO WATCH IN ONE DAY TO MAKE
“TO ENJOY THE SUPERGP A MORE EDUCATED
DAY AND MEET
NEW PEOPLE WITH
CHAMPION’S DECISION ON
“TO WATCH PURCHASE”
SIMILAR TROPHY AT
INTERESTS” KYALAMI” THE FMX
FLIGHT NIGHT”
“TO ENTERTAIN
“TO SEE THE MY KIDS / FAMILY
FOR A FUN DAY
LARGEST OUT”
SELECTION OF
MOTORCYCLE
BRANDS”
“BECAUSE I AM A “TO TEST RIDE “TO EXPERIENCE
MOTOR
MULTIPLE BIKES THE PROMOTED
ENTHUSIAST”
AROUND THE ATTRIBUTES OF SA
RACE TRACK” BIKE FESTIVAL”CONTACT OUR TEAM
SHOW DIRECTOR
NICOLE MULLER e nicole.muller@clarionevents.com
t 071 894 4767
SALES & SPONSORSHIP CONSULTANT
PAUL CROFT e paul.croft@clarionevents.com
t 076 796 1478
SALES MANAGER
KASIA PIENAAR e kasia.pienaar@clarionevents.com
t 078 544 4360
MARKETING MANAGER
KELLY FENNING e kelly.fenning@clarionevents.com
t 081 033 0386
25 - 27 MAY 2018
KYALAMI GRAND PRIX CIRCUIT
SOUTH AFRICA’S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVALYou can also read
