TRIPLE CROWN CHAMPIONSHIP - Profile 2021 - SupaDrift
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
TRIPLE CROWN CHAMPIONSHIP Profile 2021
CAUTION!
EXTREME DRIFTING EXPERIENCE
LOUD CARS. SQUEALING TYRES. EXTREME
POWER!
WIKIPEDIA: Drifting refers to a driving technique and
to a motorsport where the driver intentionally
oversteers, causing loss of traction in the rear wheels,
while maintaining control from entry to exit of a corner.
A car is drifting when the rear slip angle is greater than
the front slip angle, to such an extent that the front
wheels are pointing in the opposite direction to the turn
(e.g. car is turning left, wheels are pointed right or vice
versa).
As a motorsport, professional drifting competitions are
held worldwide and are judged according to the speed,
angle and line taken through a corner or set of corners.
THE YOUTH/YOUNG ADULT BRAND IN GLOBAL MOTORSPORTS! • The SupaDrift Series is the new motorsport combining the best elements of drifting and world-class lifestyle eventing. • Some call it the ‘sideways craze’ and it’s a perfect motorsports lifestyle showcase and a value for money young/middle aged persons marketing tool – a turnkey leveraging prospect. The sport features extreme driving competition between cars that are relevant to today's disposable income group…fast, colourful, and adrenalin-inspired…We provide sponsors/partners with an ideal marketing platform appealing to today's millennial consumers with an ROI not found in other motorsports. • The SUPADRIFT SERIES offers a unique pan- SOUTH AFRICAN partnership opportunity to create an exciting and innovative marketing and events program, to reach a techno-savvy consumer and forge positive emotional relationships in a relevant environment; making full use of the motorsports fan base and its ancillary network.
A FORMULA FOR SUCCESS !!
ASPIRATIONAL
Relevant Racecars!
Production based racecars linking manufacturers
directly with the disposable income group of buyers
of small and large performance cars.
Top Drivers!
World class drivers – SA’s best!
Dynamic Competition!
Compelling races held in major market areas and on
unexpected and unusual courses as compared with
traditional motorsports codes.
Major Exposure!
Primary broadcasts through a major TV network
with African reach (Ignition TV) and multiple
cutting edge media and viral platforms. Events are
held in major market areas.
DRIFT CARS • Drift cars are production-based vehicles. Most any drift racecar built on a stock unibody and within the displacement is eligible. There is 1 class of competition for 2021 - SupaDrift Pro Events. • Drift racing cars built essentially to FIA Championship specification. • Typical specs: • Production based “rear-wheel drive” vehicles • Locked or limited-slip differentials • Sequential shift or normal gearboxes • +- 1250kg’s • 4-cylinder/6-cylinder or V8 • 200 hp – 800hp / 200-700Nm torque • Fully modified motorvehicles • Suspension and Steering angle kits
DYNAMIC COMPETITION • 16 to 32+ drivers line up to start at once, each piloting 400+ Hp purpose-built drift car (rear-wheel drive) and pilot the vehicle through a challenging short course that features cones placed in strategic positions alongside the raceway and raceline (as set by judges). Actual qualifying, after negotiating the drift course, with a hierarchal running order determines advancement through a series of heat eliminations in tandem battles. • The action is non-stop, and strategy and consistence is critical. The highlight of the days activities is the tandem battles whereas drivers get down to the Great 8 and the competitions gets fast and close when the Top 4 take to the Blacktop. • A full motorsports circus that exploits family fun and lifestyle entertainment!
SupaDrift 01 – June 2021 • Klerksdorp Raceway SupaDrift 02 – July 2021 • Klerksdorp Raceway SupaDrift 03 – August 2021 • Klerksdorp Raceway 2 x Concept Events in 2021 Dezzi DogFight – March/April 2021 Dezzi Raceway, Port Shepstone Dragons Den - September 2021 Dragon depot, Centurion
SD HISTORY The most thrilling motorsport to date and SA is no different! In 2009, XS Promotions set out to test the DRIFT market and appeal in South Africa and hosted 2 x events which has culminated in a full-blown series in 2011… XS Promotions and its alliances manufactured the 2011 SupaDrift Series of Events and have hosted no less than 6-8 x events/annum ever since...along with a full broadcast on Supersport: and Ignition TV. 2013 was a massive year of growth for SD expediting to more than a 13:1 ROI for sponsors! 2014 saw the launch of a parallel regional based grassroots series and 2015 has expanded into Mozambique and Namibia!! 2019 was a difficult yet rewarding year with the championship going down to the last event. In 2021, we are consolidating a series to a Triple Crown (3) event strategy and building better, bigger and media focused events that will impact the industry and market. Big Crowds and Big Value! Unrivalled growth in the motorsports market and big attention and appeal for all ages, colours and creeds!
MAJOR EXPOSURE
• SupaDrift Series has developed strategically
relationships with top event promoters and media
outlets to put our show in front of the largest
audience as possible.
• There will be a total of 3-5 x rounds in 2021
• Broadcasts will be on all available media channels
including TV, online streaming and through all
viral networks and applications…
• Venues vary between modified road courses,
parking lots and raceways.
• Event Attendance 2,000 - 8,000+/event
• Broadcast Viewership +- 1,000,000+ > Ignition TV
Channel 189 & LIVESTREAM
• (3000+ Live viewers) 2012- 2016
• Livestream +- 10,000+/event
• Event directive – Familytainment using drifting
and lifestyle as its vehicle…
DEMOGRAPHIC OF FANS • DRIFT fans are a different and demographically valuable crowd, one that shows varied yet little crossover into the traditional motorsport mainstream. • The sport is achieving success in its outreach to a desirable target demographic. A survey of fans at the 2019 SUPADRIFT SERIES of events showed fans are:- • High income-earning potential - AB income (high disposable income) • Tech savvy internet, mobile device and video game users • Action sport enthusiasts • Global travelers - Regular travel for business and pleasure • Age: 18 - 44s but core at 16 – 34 • Gender: Male bias (60>40) • Education: High (high brand literacy and loyalty) • Travel: Regular travel for business and pleasure • Race: White – 22%, Black – 30%, Indian – 26%, Coloured – 22%
ADVERTISING, PR, DIRECT MARKETING, MERCHANDISING • An extensive marketing and promotions campaign has been designed to ensure maximum awareness of the SUPADRIFT Series • This will be achieved through a detailed Advertising and PR campaign as well as a direct marketing (at various large scale motorshows) and viral campaigning using: • FACEBOOK (30%) • INSTAGRAM (43%) • TWITTER (8%) • YOUTUBE (24%) • In addition, an extensive merchandise campaign will be designed and implemented drawing on the massive program behind the Series. • An active email database of 30,000+ is also in full use for upcoming events and promotions
MEDIA REACH STATS -
> SUPADRIFT BY
NUMBERS - 2019
• 51,000+ LIVE STREAM VIEWERS IN 30+
COUNTRIES5 EVENTS BROADCAST LIVE IN 2019 ->
ALL EVENTS IN 2020 WILL BE LIVESTREAMED
• 14,000+EVENT ATTENDANCE- EIGHT ROUNDS 2016.
IN 2018 – 6 x EVENTS WITH BONUS 5 x SHOWS AND
DEMOS
• 33,000+ FACEBOOK FANS ON SUPADRIFT SERIES
OFFICIAL - 500,000 TOTAL REACH FROM
ADVERTING (33,000 PER MONTH)
• 1 MILLION+ ONLINE MEDIA PARTNERS EXPOSURE
TO OVER 2,529,050 SUBSCRIBERS INCLUDING:
OVERSTEER TV, SPEEDANDSOUND.CO.ZA,
DRIFTED.COM, & MANY MORE LOCAL AND
INTERNATIONAL PLATFORMS.
• 15,700+ MONTHLY WEBSITE VISITS AVERAGING
309,000+ TOTAL VISITS PER YEAR SINCE 2011 ->
LIVESTREAM FOR 2018
• 50,000+ PRINT VIEWERSHIP PER ROUND (SA
PUBLICATION RATINGS)
• 2.6 MILLION+ TOTAL SOCIAL-MEDIA REACH -
FACEBOOK INSIGHTS; SINCE JULY 2014
• 9 REGIONS 5 MAJOR REGIONS IN SA FOR 2014-2018,
2019 (4 +INT -> MOZ) and 2020 (3 x MAJOR SA
CITIES)MEDIA Specialist Press • Leading presence in all major motorsport and lifestyle press in all territories (online, print and viral) • Average coverage of 2.1 pages per event in each monitored magazine…eg. Speed and Sound, Locally Whipped, Citizen Motoring, etc • With +-10 major specialist titles monitored, the equivalent media value per event reached in excess of ZAR 100,000 per event • CALCULATED: This equates to event coverage (2019 X 5 ave EVENTS) worth ZAR 300k and an annual coverage in excess of ZAR 7.2-million (incl livestream TV) • National Daily Press • Host venue media coverage is equivalent to over R150,000.00/event (Fri- Sunday)
TV/Livestream Production
Supadrift Series TV Production
• In 2012, we were pleased to announce full
network television production. SD productions are
providing our TV editorials and services including
internet teasers etc
• New features include:
• More cameras
• Extreme camera angles
• More in-car coverage
• In-depth car features
• More driver/pilot/crew features
• Improved graphics (showing progression)
• Culturally relevant music
• Presentation of re-cap through webisode style cut
that can be downloaded
• On-screen partner billing and more…
• 1,000,000+ viewers: motorsports genre on
IGNITION TV and other Motorshows, news channels
and more…incl international events
• 100+ Broadcast hours
• Equivalent media value : ZAR6-7 million+
(local)/seasonTV LIVE STREAMING • XS PROMOTIONS have accrued Livestream platforms for 2021’s drift season – with global reach • Qualitative and real-time viewing at the touch of your fingertips • 10,000+ streaming viewers/event Live and then a further; 3-5000+ delayed Live (FACEBOOK STREAMING IN 2018 on AutoTrader SA, Speed and Sound Facebook Page (2 million likes+) • Sponsor and partner integration as part of the live show… 2021 VISION: Improve Livestream viewership to 20k+ views/event
HOSPITALITY The SUPADRIFT Triple Crown Series is one of the most unique motorsporting events in South Africa in 2021 and beyond…The events will be family motortainment weekend full of fun and entertaining activities culminating in the main attraction: A great platform for exhibitors in the lifestyle aftermarket industry seeking the young adult and middle- aged profile for market penetration and brand leverage with over 20+ national media and VIP corporate guests' invitees throughout the series incl. secondary media, drivers and local opinion makers within the motorsports fraternity: · dealer and network hospitality · sponsor and ancillary sponsor hospitality · VIP & invited guests · clientele networking etc A FULL TURNKEY SOLUTION FOR ULTIMATE SPONSORS DELIGHT…
HOSPITALITY and
EXHIBITION
The Integrated Marketing Platform presented
by the SUPADRIFT SERIES can allow your
company and brand to undertake a variety of
activities to drive:
• Brand loyalty
• Create awareness and visibility
• Drive sales
• Sample and display brand attributes
• Entertain clients
• Incentivize dealers, clients and staff
• Promote products to NEW markets and
audiences
• Branding on site at each event:
• Circuit branding
• Exhibitor Stand and Retail Opportunity
• Tailormade Exposure for your brand…FAN EXPERIENCE (post COVID) • SupaDrift Triple Crown will be a lifestyle festival incorporating drifting into its dynamic: • Modified cars • Automotove Performance Sound • Exhibitions • Merchandise • Foodtrucks • DJ’s and more… • OPEN PADDOCK/PITS • Fans can see the cars and teams in an open pit environment without having to pay extra. • OPEN TROPHY CEREMONY • Fans at SD Series events have the opportunity to be a part of the post race celebrations with the drivers and teams. • AUTOGRAPH SESSIONS • There is always an autograph session at every DRIFT weekend. Fans can meet their heroes and have them sign memorabilia.
SPONSORS / PARTNERS The number of sponsors and partners who will be recognized is limited and determined prior to the season. • To be recognized, a sponsor/partner will need to meet the following requirements: • Sponsorship of the SupaDrift Championship Series as a title, presenting or series co-partner. • Create a media (traditional and social) push to support the Series. • Our relationships with sponsors and partners are essential to the stability, growth and future success of the series. Partners promote the series and teams through dealer collateral, social media campaigns and event activation programs amongst other internal and external promotions. • Partner category exclusivity guaranteed unless contractual agreements are in place.
THE COMPANY WE KEEP All professional motorsports are funded through corporate marketing programs, so the goal of SupaDrift Series is to sustain growth by providing sponsors massive value and ROI. Strategic partners with synergetic platforms have been aligned to cut through the crowded consumer landscape and ensure sponsorship valuation goals are achieved for all of our partners. Such global partners currently are:
CONTACT XS PROMOTIONS +2710 2240702 TEL Email: mikey@xspromotions.co.za / jim@xspromotions.co.za / matt@xspromotions.co.za www.xspromotions.co.za www.supadrift.co.za THANK YOU FOR THE CONSIDERATION
You can also read
