2021 MEDIA KIT - AUNTMINNIEEUROPE.COM
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2021 Media Kit
Table of Contents
3 Demographics
4 Media Performance Metrics
5 2021 Editorial Calendar
6 2021 Digital Rate Card
9 Run-of-Site Super Leaderboard Banner Ad
10 Run-of-Site Half Page Banner Ad
11 Front Page Inline Ad Sponsorship
12 Sponsored E-Broadcasts
13 Special Edition Newsletters
14 Lead Generation Newsletters
15 Vendor Connect
16 Letter from the Editor Sponsorship
17 PopQuiz Sponsorship
18 Modality/Communities Sponsorship
19 Webinars
20 Videos
21 RADCast Tradeshow Coverage (ECR)
22 AuntMinnie.com Spring 2021 Virtual Conference/Tradeshow
23 Contact Us
For more information, please contact mediasales@auntminnieeurope.com or call 520-214-7123. 2
Demographics
Monthly Site Traffic: Login Required
Active Members* 30,847
*Logged in within the past year
Monthly Pageviews 1,164,564
Unique Monthly Sessions 173,919
Dwell Time 7.61 minutes
Membership by Region Active Member Email
List Subscribers
Membership by Profession
Unknown: 6%
Medical physicists, engineers,
and other: 16%
Radiologists: 40%
Radiology administrators
and associated professionals: 10%
Consultants: 3%
Imaging vendors and distributors: 6%
Radiologic technologists Residents, students,
and sonographers: 12% and educators: 13%
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 3
Media Performance Metrics
Average Email Broadcasts
• Open rate: 31.2%
• Click rate: 3.54%
Average Banner Ads Click-Through Rate
• Half page ad: 0.48%
• Inline ad: 0.176%
• Super leaderboard ad: 0.125%
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 4
2021 Editorial Calendar
AuntMinnieEurope.com offers a variety of MAY AUGUST
targeted sponsorship opportunities throughout ISMRM 2021 | May 15-20, 2021 | Vancouver, ESC 2021 | August 27-30, 2021
the year. See our editorial calendar below for Canada The European Society of Cardiology (ESC)
the opportunity that is the best fit for your From gadolinium safety to cutting-edge Congress features groundbreaking science,
advertising and marketing campaign. applications such as MR-guided focused essential clinical updates, and a renowned
ultrasound and 7-tesla magnets, no other meeting international faculty. The meeting's Digital
The conference dates and locations below are covers MRI like the International Society for Experience gives the opportunity to connect with
estimates -- some 2021 events are already due Magnetic Resonance in Medicine (ISMRM). Along colleagues from around the globe.
to be fully online, while others may be shifted to with sister site AuntMinnie.com, our editorial staff
a virtual format or to a new date due to the will cover this important conference. SEPTEMBER
COVID-19 pandemic.
SERAM 2021 | May 19-26, 2021 OCTOBER
JANUARY The 35th national congress of the Spanish Society JFR 2021 | October 8-11, 2021 | Paris, France
EuroMinnies 2021 finalists announced of Medical Radiology (SERAM) is certain to attract Journées Francophones de Radiologie (JFR) is
The EuroMinnies awards have become the a large audience of Spanish-speaking medical the ever-popular annual showcase for the French-
premier awards event in European radiology. imaging professionals. We look forward to speaking medical imaging world. It aims to
We start the year off with a bang by announcing reporting on what really matters at this eagerly highlight the latest clinical developments and
two finalists in each category of the awards, as anticipated virtual event. technological breakthroughs.
determined by our expert panel of radiology
luminaries. JUNE EANM 2021 | October 20-23, 2021 | Location
UKIO 2021 | June 7-9, 2021 | Liverpool, England TBD
FEBRUARY The theme for UK Imaging and Oncology (UKIO), At AuntMinnieEurope.com, we're not just about
EuroMinnies 2021 winners announced the country's largest multidisciplinary imaging and diagnostic radiology. We also offer coverage of
The annual EuroMinnies awards event comes to oncology conference, is Connect and Transform. the annual meeting of the European Association
a rousing conclusion with the announcement of This recognizes that as healthcare, industry, of Nuclear Medicine (EANM), giving your
winners in each of our categories, from Best technology, and patients move towards "the new message exposure before this community of
New Radiology Device to Radiology Rising Star normal," there are challenges to be met, nuclear medicine and molecular imaging
and more. opportunities to be taken, and new ways of coming professionals. Our team will look at new
together. AuntMinnieEurope.com will attend, developments in hybrid imaging, the use of new
MARCH whether the meeting is face-to-face or online. radiopharmaceuticals, the latest theranostic
ECR 2021 | March 3-7, 2021 | Vienna, Austria technologies, and other topics.
The European Congress of Radiology (ECR) is HIMSS 21 Europe | June 7-10, 2021 | Helsinki,
medical imaging's premier pan-European Finland NOVEMBER
conference, but its influence extends far beyond The Healthcare Information and Management RSNA 2021 | November 28-December 2, 2021 |
the continent, drawing attendees from all over Systems Society (HIMSS) & Health 2.0 Health Chicago, US
the world. Whether online or in person, Conference & Exhibition is the leading health The Radiological Society of North America
AuntMinnieEurope.com will have a full editorial information and technology event of the year, (RSNA) is scheduled to return to Chicago in 2021.
team filing daily updates for our RADCast @ where health IT professionals across Europe Together with our sister site AuntMinnie.com, our
ECR special section. connect for the education, innovation, and experienced team of writers and editors will cover
collaboration they need to reimagine health and the key presentations, product launches, and
DRK 2021 | Begins March 27, 2021 wellness. news events that will set the tone for radiology for
The 102nd edition of the Deutscher Roentgen years to come.
Kongress (DRK), the German-speaking Arab Health: Total Radiology and AI | June 21-
conference for radiologists, technologists, 24, 2021 | Dubai, UAE EuroMinnies 2022 nominations begin The
medical physicists, and representatives of Medical imaging in the Middle East will come under Make sure your company and products are
industry, runs from March 27 to November 8. the spotlight during the 46th edition of Arab Health. included in the voting for the latest edition of
The central theme is interdisciplinary The well-established Total Radiology conference is Europe's premier awards event in radiology.
networking, focusing on artificial intelligence, due to span all four days, and a special one-day
guidelines and structured diagnosis, oncological meeting on AI in healthcare will be held on June DECEMBER
diagnostics and intervention as well as sports 23. This event always attracts top speakers from EuroMinnies semifinalists announced
and accident medicine. AuntMinnieEurope.com Europe and the U.S., as well as high-level Our annual EuroMinnies awards scheme reaches
will cover the fully virtual event. participation from decision-makers in the region. the semifinals stage. Tell your customers and
business partners if you're nominated for an
APRIL JULY award with digital marketing highlighting your
accomplishment.
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 5
2021 Digital Rate Card
Run-of-Site Banner Ad Sponsorships
Super leaderboard 970 W x 90 H $1,250/month
Half page 300 W x 600 H $1,300/month
Sponsored E-Broadcasts
E-Broadcasts (limit 4 per week) $5,700
Vendor Connect
Connected $1,595/year
Letter from the Editor Banner Ads
Leaderboard or inline ad $1,250/issue
PopQuiz Banner Ad Sponsorship
Inline ads + ads around cases 450 W x 100 H $550/each
Front Page Inline Ads
Rotating inline ads 1, 2, or 3.
450 W x 100 H $1,500/month
Ads appear on the homepage.
Special Edition Newsletters
Each newsletter $16,000
Lead Generation Newsletters
Each newsletter $18,000
NOTE: $500 split list fee for any media item that requires change in copy, art or distribution
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 6
2021 Digital Rate Card
Webinars
Customer-supplied content and panelists $20,000
AuntMinnieEurope.com-supplied content and panelists $25,000
Videos
On-site (3-5 minutes) $15,000
Custom 60-second brand video w/animation and CGI (includes social
$25,000
media edit)
Modality/Community Sponsorship
Advanced Visualization (24/7 Exclusive Content) $27,000/year
Artificial Intelligence (24/7 Exclusive Content) $27,000/year
Cardiac Imaging (24/7 Exclusive Content) $27,000/year
CT (24/7 Exclusive Content) $27,000/year
Digital X-Ray (24/7 Exclusive Content) $27,000/year
Enterprise Imaging (24/7 Exclusive Content) $27,000/year
Molecular Imaging (24/7 Exclusive Content) $27,000/year
MRI (24/7 Exclusive Content) $27,000/year
Practice Economics (24/7 Exclusive Content) $27,000/year
Ultrasound (24/7 Exclusive Content) $27,000/year
Women’s Imaging (24/7 Exclusive Content) $27,000/year
NOTE: $500 split list fee for any media item that requires change in copy, art or distribution
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 7
2021 Digital Rate Card RADCast Coverage ECR $25,000/year CARS $15,000/year ISMRM $15,000/year EANM $15,000/year AuntMinnie.com Virtual Conference/Tradeshow Platinum Sponsorship (1 available) $20,000 Gold Sponsorship (12 available) $10,000/each Silver Sponsorship (10 available) $2,500/each Virtual conference webinar (6 available for platinum and gold sponsors only) $5,000/each NOTE: $500 split list fee for any media item that requires change in copy, art or distribution For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 8
Run-of-Site Super
Leaderboard Banner Ad
Banner Ad Specs
• Initial Dimensions: 970 x 90 pixels
• Expanded Ad Dimensions: 970 x 415 pixels
• Max. Initial Load File Size: 200kb
• Expanded Load File Size: Additional 300kb
• File Format: GIF, JPG, or PNG
• Animation: 15 seconds maximum. Please refer to our animation and rich media
specifications.
• Rate: $1,250/month
Appears in all sections of the site not exclusively sponsored. For more information, visit
bannerspec.auntminnieeurope.com
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 9
Run-of-Site Half Page
Banner Ad
Banner Ad Specs
• Initial Dimensions: 300 x 600 pixels
• Expanded Ad Dimensions: 600 x 600 pixels
• Max. Initial Load File Size: 200kb
• Expanded Load File Size: Additional 300kb
• File Format: GIF, JPG, or PNG
• Animation: 15 seconds maximum. Please refer to our animation and rich media
specifications.
• Rate: $1,300/month
Appears in all sections of the site not exclusively sponsored. For more information, visit
bannerspec.auntminnieeurope.com
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 10Front Page Inline Ad
Sponsorship
What is a Front Page Inline Ad Sponsorship?
The front page inline ad sponsorship is a powerful branding opportunity that puts your banner
ad in between the daily news on the AuntMinnieEurope homepage.
How does it work?
The front page inline ad sponsorship is built around monthly rotation on the homepage or
front page. The sponsor’s ad exclusively appears in a weekly (Monday to Sunday) rotation
between positions 1 (FPIL 1), position 2 (FPIL 2), and position 3 (FPIL 3).
Perfect for testing
The front page inline ad sponsorship allows you to provide multiple versions of your ad to test
and improve performance.
Rate
$1,500/month
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 11Sponsored E-Broadcasts
Sponsor Benefits
• Powerful outreach to a large list of imaging professionals
• Share your message with members in your own words
• Enhanced online reporting updated daily to track your results
• Detailed analysis possible via Excel download of email stats
• Easily share results with other team members
• NOTE: Due to high demand, please call your sales representative for available
dates
• Rate: $5,700/each
Please see our demographics on page 3 for updated member numbers.
For more information, visit bannerspec.auntminnieeurope.com
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 12Special Edition Newsletters
Sponsor Benefits
• Available for different (multiple) topics prior to tradeshows, with the flexibility to change
timing/topics driven by sponsor interest.
• Sponsorship includes two editorial pieces with an advertorial piece between the two.
• Each special edition newsletter will be shared on AuntMinnieEurope.com’s social
media channels.
• Rate: $12,000 per newsletter
Newsletter Features
• Two articles from editor.
• One advertorial from client, labeled as "sponsored content" in between two articles.
• One banner ad in the newsletter: Choose from an inline ad, super leaderboard, or
half-page ad.
• One banner ad on the article page of Special Edition section of AuntMinnieEurope:
Choose from an inline ad, super leaderboard, or half-page ad.
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 13Lead Generation Newsletters
Sponsor Benefits
• Sponsored content newsletter with landing page and registration page to capture
customized data for lead generation.
• Available for different (multiple) topics prior to tradeshows, with the flexibility to change
timing/topics driven by sponsor interest.
• Sponsorship includes two AuntMinnieEurope.com editorial pieces with an advertorial piece
between the two.
• Each special edition newsletter will be shared on AuntMinnieEurope.com’s social media
channels.
• Rate: $18,000 per newsletter
Newsletter Features
• Two articles from editor.
• One advertorial from client, labeled as "sponsored content" in between two articles.
• One banner ad in the newsletter: Choose from an inline ad, super leaderboard, or
half-page ad.
• One banner ad on the article page of Special Edition section of AuntMinnieEurope: choose
from an inline ad, super leaderboard, or half-page ad.
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 14Vendor Connect
Get Connected
Vendor Connect allows your readers to learn about your products and services by linking
AuntMinnieEurope editorial mentions of your company to a profile page in the Connect area.
From your Connected profile page, you can share updates, press releases, articles, pictures,
and more. Further increase your visibility with readers by adding industry search tags to your
company profile.
Sponsor Benefits
• Maximize your press coverage
• Share everything
• Increase visibility
• Rate: $1,595/year
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 15Letter from the Editor
Sponsorship
Sponsor Benefits
• Delivers a summary of the latest news directly into our members’ inboxes twice a week.
• One of the most powerful tools that AuntMinnieEurope.com offers its clients for reaching
their target audiences.
• Includes your choice of a leaderboard banner ad or a mobile-friendly inline ad.
• Rate: $1,250/issue
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 16PopQuiz Sponsorship
Case of the Day sent to inboxes Your ad featured on each page
The PopQuiz is an email version of the Case of the case
of the Day. Cases are emailed to
When users click to take the case, they will
AuntMinnieEurope members who have
see your inline ad on each page of the case
specifically opted in to receive them 1x a
giving you multiple page views and more
week.
exposure.
Please see our demographics on page 3 for
This popular, fun, and interactive way of
updated member numbers. learning is just another great resource that
AuntMinnieEurope.com offers its members.
Rate: $550/each
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 17Modality/Community
Sponsorships
Sponsor Benefits
• Exclusive banner ads surround targeted content based on modality or interest.
• Sponsor’s ads appear in the Editorial Community Insider email.
• Community ads are delivered to mobile audience.
• Choice of different ad layouts to suit your marketing needs.
• Sponsor–supplied email broadcast sent to Community Insider list 4x per year.
• Ability to use Flash and expanding ads in the community.
• 24-hour access to community ad stats.
• Rate: $27,000/year (community or modality)
NOTE: not all sponsor benefits are available for commitments of less than 1 year. Please
contact your sales representative for more details.
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 18Webinars
Sponsor Benefits
• Work with the AuntMinnieEurope.com Editorial team to identify a topic of interest and
identify 1-3 key opinion leaders (KOLs) related to a topic of interest.
• Registration information of attendees is shared with the sponsor after the event
• Webinar Features
• 30-45 minutes of a live or prerecorded presentation
• 15-30 minutes of live moderated Q&A
• Ask up to 2 research questions of attendees registering for the event
• Optional interactive audience polling included
• Webinar Promotion by AuntMinnieEurope
• 2 email broadcasts leading up to the event sent to our opt-in members with
sponsor’s logo included
• 2 week run-of-site banner created by the AuntMinnieEurope.com Marketing team
promoting the event with sponsor’s logo included
• Editorial promotion in 2nd column of the Letter from the Editor
• On-demand access for 1 year on AuntMinnieEurope.com
• Webinars will be promoted on AuntMinnieEurope.com’s social media channels.
• Rates: Customer-supplied content and panelists, $20,000. AuntMinnieEurope supplied
content and panelists, $25,000.
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 19Videos
Sponsor Benefits
• Price is $15,000 for 3- to 5-minute video on location video
• Price is $25,000 for custom 60-second brand video w/animation and CGI (includes social
media edit)
On Location Video Examples Product Video Examples
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 20RADCast Tradeshow
Coverage (ECR)
ECR Homepage Presence – Pre-show
ECR Homepage Presence – During show
Sponsor Benefits
• 3 banner ads in exclusive RADCast section (half page, inline, and super leaderboard).
• Sponsor logo on home page and exclusive sponsor prior to and during show.
• 1 week Letter from the Editor banner prior to show (subject to availability).
• Inline banner in Top 10 article roundup after show (subject to availability).
• Inline banner in Top 10 video roundup after show (subject to availability).
• Daily AuntMinnieEurope.com social media promotion to drive engagement.
• Rates: $25,000 for ECR. $15,000 for other tradeshows.
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 21AuntMinnie.com Spring 2021
Virtual Conference
LIMITED SPONSORSHIPS AVAILABLE!
Details:
• Title: Advances in AI
• Date: May 5 & 6, 2021
• 6,000+ registrants for our 2020 Spring Virtual Conference
• 20 virtual booth sponsors total
• 12 webinars available
• Free registration
• Access to virtual booths with customized content, pre-event advertising, event lead
contacts, in-event live Q&A, and post-event analytics and reports
• Unlimited data uploads for virtual booth sponsors (videos, PDF’s, URL’s, whitepapers, etc.)
• One-on-one engagement/chat with attendees
• On-demand access will be available on AuntMinnie.com after the event
• Rates: $10,000 for exhibitors. $5,000 for add on webinar to exhibitor.
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 22Contact Us
Walt Schoenborn
Vice President, Digital Media Sales
Email: walt.schoenborn@auntminnieeurope.com
Phone: +1 215 713 5600
Dawn Chandler
National Sales Director
Email: dchandler@auntminnieeurope.com
Phone: +1 520 214 7114
Sharon Farley
National Sales Manager
Email: sharon.farley@auntminnieeurope.com
Phone: +1 770 329 5904
For more information, please contact mediasales@auntminnieeurope.com or call +1 520 214 7123. 23You can also read
