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2019 MEDIA KIT
TABLE OF CONTENTS CONTACT VELONEWS
About VeloNews ADVERTISING, SPONSORSHIPS,
AND PARTNERSHIPS
The VeloNews Audience
MARK GOUGE, VeloNews Publisher
mgouge@pocketoutdoormedia.com, (303) 385-7755
CHANNELS VELONEWS
3002 Sterling Circle, Ste 100
Custom Content Boulder, CO USA 80301
velonews.com
Print Magazine
E-mail Newsletters & Custom E-mails
Podcast
Video
➡ facebook.com/VeloNewsMagazine
Social Platforms ➡ @velonews
➡ @velonews
➡ vimeo.com/velonews
Display Advertising
➡ youtube.com/velonews
Editorial Calendar ➡ velonews.com/podcast
Rates and Specifications ➡ velonews.com/show
audience
ABOUT VELONEWS
VeloNews is
America’s leading
bike racing media
brand with nearly
50 years as the
authoritative
voice of cycling.
VeloNews offers
access to the most
loyal, engaged, and
active consumers
in cycling.
THE VELONEWS MISSION: We are America’s leading experts on bike racing and we offer the world’s
cycling enthusiasts the most interesting and incisive coverage of bike racing, the most trusted cycling
gear and tech reviews, fascinating personality stories, and deep dives that celebrate the world’s most
beautiful sport. We work with endemic clients and stakeholders in our sport to ensure their success while
maintaining our commitment to audience-first journalism in the media formats our audience demands.
PARTICIPATION
The VeloNews reader is an affluent, highly-
98% 68%
educated professional who is dedicated to
cycling and spends heavily on the sport.
DEMOGRAPHICS & SPENDING OF THE VELONEWS AUDIENCE RACE OR RIDE EVENTS
RIDES EVERY WEEK
51
SPENDS
$2,200 ENGAGEMENT
94% take action based on ads they see in VeloNews magazine.
YEARS OLD ON CYCLING-RELATED TRAVEL
89% take action based on ads they see on VeloNews.com.
EARNS OVER RIDES The typical VeloNews reader has been a loyal reader for 9-12 years.
$211,000 8 HOURS 40% have read VeloNews for 5-14 years.
(MEAN HHI) A WEEK 1 in 6 reads only VeloNews. Only 15% read other cycling print media.
SPENDS 87% of print magazine readers read every issue
(1.6 hours median reading time).
$4,000
ON GEAR AND SERVICES
OWNS
5 BICYCLES 69.5% visit VeloNews.com at least once a day.
82% regularly give advice on cycling products, races, or topics.
channels VELONEWS IS THE EXPERT
With nearly 50 years’ experience in
speaking to the cycling audience,
VeloNews is the expert in reaching and
influencing cyclists and enthusiasts.
VeloNews offers comprehensive,
omnichannel access to the most loyal,
engaged, and active consumers in cycling.
Bring us your goals and VeloNews will
guide you to the most effective products,
timing, and duration to achieve them.
1.6
hours
reading time
per issue.
CUSTOM PRINT 94%
of readers act on ads
CONTENT STRENGTHS: Bring your
brand to life through
they see in VeloNews
magazine.
STRENGTHS:
Flexibility, Long Life, stories and engaging
High Engagement images.
98K
members
72%
Completion Rate
E-MAIL VIDEO &
21.4%
STRENGTHS: Specific
Promotions, List
PODCASTS
Open Rate STRENGTHS: Organic,
Acquisition, Trackable TURN THE NEEDLE authentic product
Campaigns, Conversions, integration
One-Time Offers
70%
Completion Rate
(Industry
9.1%
Click Rate SOCIAL DISPLAY ADS average: 40%)
STRENGTHS: High STRENGTHS: 200% growth
engagement, awareness in CTR. 75% viewability,
campaigns, follower Trackable campaigns,
campaigns, athlete Conversion tracking. 88.7%
activations act on ads they see on
VeloNews.com.
custom
content
THE CUSTOM CONTENT CASCADE VELONEWS VELONEWS.COM
VeloNews offers unmatched storytelling and the most MAGAZINE
Pageviews
engaged audience in print, online, social, streaming 70,000 9.2 million
video, and podcasts. MONTHLY READERSHIP
(JULY 2018)
Set your goals and our content team will prepare
world-class content in any medium for native advertising, Average Time on Content
collaborative content, branded content, editorial-inspired High visibility
stories, and sponsored stories. 1.6 ON HOME PAGE OR CATEGORY
VeloNews will recommend the most effective products hours
to meet your goals and suggest a cascade—the best
timing and duration for each phase of your campaign in
social, online, video, podcast, and print.
PER MONTH
Actions Taken
88.7%
OF READERS TAKE ACTION
94.3%
ON ADS THEY SEE ON
VELONEWS.COM
OF PRINT READERS TAKE
ACTION ON ADS THEY SEE IN Time on Content
1’ 22” to 4’ 14”
CAPABILITIES VELONEWS
DEPENDING ON SOURCE
➡ Feature stories and long-form MARIANNE VOS | HOLIDAY GIFT GUIDE | WINTER WEIGHT TRAINING (JULY 2018)
➡ Experiential storytelling THE BEST OF 2018
Clickthrough Rate
31 ST ANNUAL VELONEWS AWARDS | PHOTOS OF THE YEAR | THE BEST IN TECH
➡ Product placement and integration
2018 AWARDS ISSUE | PHOTOS OF THE YEAR | HOLIDAY GIFT GUIDE
➡ Custom video and podcasts
➡ World-class photography .30%
➡ Personalities behind the brand
VOL. 47/NO.10 » NOV. | DEC. 2018
VOL. 47/NO. 10 $5.99 U.S.
NOVEMBER | DECEMBER 2018 $6.99 CAN
VN NovDec Cover.indd 1 10/18/18 3:13 PM
MAGAZINE
ENGAGEMENT
94%
of subscribers take
action on ads they see
in VeloNews magazine.
(SOURCE: 2018 AUDIENCE STUDY)
VeloNews takes readers inside competitive cycling and ignites the
81%
visited a product or
passion they have for top riders, iconic races, and participant-driven events:
service website after
➡ Fascinating storytelling and incisive analysis of the greatest races
seeing an ad in
➡ In-depth features and profiles of personalities
➡ Comprehensive reviews of the latest gear and tech
VeloNews magazine.
➡ Expert training advice
➡ World-class photography
➡ Engaging infographics to explore races, riders, and trends in cycling
52%
➡ Personal essays and opinion from expert voices and guest writers
purchased a product or
service website after
seeing an ad in
VeloNews magazine.
BUYER'S GUIDE TOUR DE FRANCE
MARIANNE VOS | HOLIDAY GIFT GUIDE | WINTER WEIGHT TRAINING
THE CONTENDERS | THE STAGES | TEAM PROFILES | SAGAN VS. CAV | THE FROOME DILEMMA
44%
THE BEST OF 2018
FIND YOUR
NEXT BIKE!
From tarmac to singletrack, and
Your dream gravel bike
(see page 54)
2018
THE FAVORITES
OFFICIAL
GUIDE visited a local bike
shop to learn more
31 ST ANNUAL VELONEWS AWARDS | PHOTOS OF THE YEAR | THE BEST IN TECH everything in between
Froome | Quintana | Nibali
2018 AWARDS ISSUE | PHOTOS OF THE YEAR | HOLIDAY GIFT GUIDE
Over 20 pages of MTB, THE SPRINTERS
OFFICIAL GUIDE TO THE 2018 TOUR DE FRANCE
2018 VELONEWS BUYER'S GUIDE
gravel bikes, and gear Sagan | Cavendish | Kittel
ROMAIN BARDET
Can he end the French
drought at the Tour? about a product they
saw advertised in
CHRIS FROOME
Should the defending
champ be allowed to race?
VeloNews magazine.
DETAILED ANALYSIS
21 22
VOL. 47/NO.6 » DISPLAY UNTIL SEPTEMBER 10, 2018
STAGES TEAMS
DISPLAY UNTIL JUNE 18, 2018 VOL. 47/NO. 6 TDF 2018
VOL. 47/NO. 3
VOL. 47/NO.10 » NOV. | DEC. 2018
BUYER'S GUIDE 2018
VOL. 47/NO.3 » BUYER'S GUIDE 2018
WIN A
82%
VOL. 47/NO. 10 $5.99 U.S.
NOVEMBER | DECEMBER 2018 $6.99 CAN
PINARELLO!
DISPLAY UNTIL SEPTEMBER 10, 2018
(see page 4 for details)
VN NovDec Cover.indd 1 10/18/18 3:13 PM VNBG_Cover.indd 1 2/23/18 11:56 AM
regularly give advice
VNTDF_2018 CoverFinal.indd 1 5/17/18 3:17 PM
7 issues
+ 2 specials 82,000 23,483
on cycling products,
races, or topics.
MONTHLY READERSHIP SUBSCRIBERS
The Official Guide to the
Tour de France and the 93% PAID CIRCULATION 1.6
VeloNews Gear Issue (Source: 2017 CVC Aud hours per issue
READING TIME
1 in 6
read only VeloNews.
The typical VeloNews
reader has been a 40% 87%
loyal reader for have read VeloNews of subscribers read Only 15%
9 years. for 5-14 years. every issue.
read other cycling
print media.
EMAIL
VELONEWS E-MAIL NEWSLETTER
AND CUSTOM SENDS
The twice-weekly VeloNews e-mail newsletter covers
breaking news, race results, gear and tech reviews, and
94,500
SUBSCRIBERS
21.4%
AVERAGE OPEN RATE
hot topics that VeloNews is following.
CAPABILITIES
➡ Custom E-Mail
➡ Lead generation
➡ C ontests
➡ Event or series
9.1%
CLICK RATE (July 2018)
3’ 20”
AVERAGE TIME ON CONTENT
AFTER CLICK
➡ Special offers registrations 4.6%
➡ Flash sales AVERAGE CLICK RATE
PODCAST
VeloNews is the multimedia leader in cycling with over
2.29 million downloads of the VeloNews podcasts and
3.37 million views of the VeloNews video series.
VeloNews podcasts have seen explosive growth
of 162% in monthly listens since 2017. Broadcast via
SoundCloud to dozens of podcast subscription services
and apps for iOS and Android.
CAPABILITIES ➡ Topic takeovers
➡ Custom content ➡ Athlete activation
➡ Episode branding ➡ Exclusives
LISTEN NOW
velonews.com/podcast
VELONEWS PODCAST FAST TALK PODCAST NEW! TECH PODCAST
Spirited discussion, informed humor, Hosted by VeloNews Managing Editor VeloNews Tech Editor Dan Cavallari
and insider access to top pros and Chris Case and coach Trevor Connor, and special guests discuss complex
team directors, the VeloNews Podcast Fast Talk offers science-driven, tech topics and distill them into
brings listeners into the beautiful, entertaining discussions of training terms and techniques we can all
often absurd heart of pro cycling. and performance-related tech. understand.
ENGAGEMENT ENGAGEMENT ENGAGEMENT
74K 39K 8K
2018 UNIQUE DEVICES 2018 UNIQUE DEVICES 2018 UNIQUE DEVICES
8,500 13K 13K
AVERAGE DOWNLOADS PER EPISODE AVERAGE DOWNLOADS PER EPISODE AVERAGE DOWNLOADS PER EPISODE
37 minutes 52 minutes 25 minutes
LISTEN TIME PER EPISODE TIME LISTENED PER EPISODE TIME LISTENED PER EPISODE
68% 77% 71%
COMPLETION RATE COMPLETION RATE COMPLETION RATE
VIDEO
First launched in 2009 as VeloCenter, the 1,000-episode ENGAGEMENT
VeloNews video series has become the sport’s leader in
streaming video with over 3.37 million views. This weekly
streaming video program offers humorous, opinionated,
and sometimes controversial views of races, athletes,
and breaking news in the sport.
10K
MONTHLY VIEWS
3’ 32”
VIEWING TIME PER EPISODE
CAPABILITIES
➡ Custom content
➡ Topic takeovers
➡ Athlete activation
3.37
million
70%COMPLETION RATE
➡ Episode branding ➡ Exclusives (Industry average: 40%)
LIFETIME VIEWS
WATCH NOW
velonews.com/show
social media
VeloNews has built the most loyal readership in cycling
over its nearly 50-year history in print and digital. That
engagement has followed VeloNews to the most popular
social media platforms for our audience. About 81% of
the VeloNews audience primarily finds VeloNews content
in print or on VeloNews.com, but 19.4% of the VeloNews
audience finds VeloNews content primarily on three
social media platforms: 65% use Facebook regularly, 41%
use Instagram regularly, 28% use Twitter regularly.
CAPABILITIES VeloNews offers custom
social media promotions including
➡ amplified editorial ➡ stories
➡ custom content ➡ live video
➡ athlete takeovers ➡ follower campaigns
➡ awareness campaigns
FACEBOOK INSTAGRAM TWITTER
285,860 75,647 141,104
FOLLOWERS FOLLOWERS FOLLOWERS
6.9% 1,052 3.5%
ENGAGEMENT RATE ENGAGEMENT RATE ENGAGEMENT RATE
(or 1,433 engagements per post) (engagements per post) (or 415 engagements per post)
4.3% 1’ 43” 3%
LINK CLICK RATE TIME ON VELONEWS.COM AFTER CLICK LINK CLICK RATE
(or 903 clicks per post) (OR 343 CLICKS PER POST)
1’ 34” 1’ 00”
TIME ON VELONEWS.COM AFTER CLICK TIME ON VELONEWS.COM AFTER CLICKdisplay
advertising
VeloNews.com is one of the longest continuously-
operating sports websites in the world—of any sport.
VeloNews.com has seen many online advertising
trends come and go, but one truth still stands: the
most important metric is the loyalty and engagement
of the audience.
ENGAGEMENT
69.5%
VISIT VELONEWS.COM
AT LEAST ONCE A DAY.
88.7%
OF VELONEWS.COM READERS
TAKE ACTION BASED ON ADS
THEY SEE ON VELONEWS.COM.
85.4%
VISITED A PRODUCT OR SERVICE
WEBSITE AFTER SEEING AN AD
ON VELONEWS.COM.
45.7%
PURCHASED A PRODUCT OR
SERVICE ONLINE AFTER SEEING
AN AD ON VELONEWS.COM.
With new lazy-loading
ad spots and zero
programmatic ad calls,
VeloNews.com displays
between 3 and 3.5 ads
per pageview at 75%
viewability. Right rail
ad spots follow the
user down the page.
In-content ads load
on scroll.editorial calendar
January/February
2019 SEASON SPACE CLOSE 11/28
➡ USA Cycling season preview MATERIALS DUE 12/1
ON-SALE 1/9
➡ WorldTour season preview
March/April
SPACE CLOSE 1/9
THE DIRT/GRAVEL ISSUE
MATERIALS DUE 1/18
➡ D irt Saved My Town
ON-SALE 2/20
➡ The State of Gravel Racing
The Gear Issue
90 -DAY
NEWSSTAND
➡ N ot just the what, but the why of buying
SPACE CLOSE 2/8
MATERIALS DUE 2/15
PRESENCE
your next bike, gear, and accessories
ON-SALE 3/20
Sponsorship Packages Available
May GIRO GUIDE/ ITALY ISSUE
➡ G iro Guide: teams,
SPACE CLOSE 3/2
contenders, route
MATERIALS DUE 3/15
➡ The physiological evolution of
ON-SALE 4/17
Mike Woods
Giro d'Italia Sales Opportunities Available
June THE DIY ISSUE SPACE CLOSE 4/5
➡ D IY racing MATERIALS DUE 4/12
➡ How to set that Strava KOM ON-SALE 5/15
90 -DAY
NEWSSTAND
Tour De France Guide SPACE CLOSE 5/10
PRESENCE
THE ANNUAL GUIDE MATERIALS DUE 5/18
➡ A guide with detailed information ON-SALE 6/19
about the teams, riders, stages, climbs,
LLING
history, and more E ST- SE
B
TDF Print/Digital Sales Opportunities Available
ISSUE!
July/August
SPACE CLOSE 6/18
THE YOUTH ISSUE
MATERIALS DUE 6/26
➡ Inside the development programs that
ON-SALE 7/31
pathways driving America’s talent pool
September/October
SPACE CLOSE 8/6
THE SCIENCE OF CYCLING
MATERIALS DUE 8/15
➡The science of stage racing
ON-SALE 9/18
➡ TBIs and their impact on performance
November/December
ANNUAL AWARDS ISSUE SPACE CLOSE 10/3
➡ The 32nd VeloNews awards MATERIALS DUE 10/11
ON-SALE 11/13
➡ Photos of the year
➡ Tech awards
* Editorial calendar subject to change.advertising specs
Unit size Live area Trim Bleed
WIDTH X HEIGHT WIDTH X HEIGHT WIDTH X HEIGHT
14.5” x 9.38” 16.0” x 10.5” 16.25” x 10.75”
SPREAD* 368.3mm x 238.3mm 406.4mm x 266.7mm 412.8mm x 273mm
14.5” x 4.44”
1/2 PAGE SPREAD* 368.3mm x 112.8mm
N/A N/A
6.375” x 9.375” 8.0” x 10.5” 8.25” x 10.75”
FULL PAGE 161.9mm x 38.1mm 203.2mm x 266.7mm 209.6mm x 273mm
3.0625” x 9.375”
1/2 PAGE VERTICAL 77.8mm x 238.1mm
N/A N/A
6.375” x 4.57”
1/2 PAGE HORIZONTAL 161.9mm x 116.1mm
N/A N/A
1.9583” x 9.375”
1/3 PAGE VERTICAL 49.7mm x 238.1mm
N/A N/A
4.1667” x 4.555”
1/3 PAGE SQUARE 105.8mm x 115.7mm
N/A N/A
3.065” x 4.555”
1/4 PAGE VERTICAL 77.9mm x 115.7mm
N/A N/A
1.9583” x 4.555”
1/8 PAGE VERTICAL 49mm x 115.7mm
N/A N/A
2.215” x 4.1667”
1/8 PAGE HORIZONTAL 56.3mm x 105.8mm
N/A N/A
*Please allow .375" in the center of artwork for gutter.
Digital edition specs
To ensure that all URLs in ads remain active in digital edition, embed URLs
FOUR UNIT NATIONAL
COLOR
SPREAD $9,100
as fonts – not as images. When the ad is being designed, DO NOT convert 1/2 SPREAD $5,270
the URL text to paths or it will no longer be an active link.
NET FULL PAGE
1/2 PAGE
$4,783
$3,121
Uploading instructions RATES 1/3 PAGE
1/4 PAGE
$2,400
$1,826
For uploading instructions, contact:
MEGHAN MCELRAVY, Senior Manager, Production
mmcelravy@pocketoutdoormedia.com Color ads
FTP Transfer available upon request. ➡ CMYK
➡ Minimum 266 dpi
Accepted files ➡ 133 line screen
➡ Adobe PDF/X1-a files created CMYK; all images embedded ➡ Best black build: 30c, 30m, 30y, 100k
➡ Adobe InDesign files with all images and fonts included ➡ Remove all color management profiles
➡ Adobe Illustrator files with all images included or embedded
and fonts included or converted to outlines Optional proofs
➡ Adobe Photoshop EPS and TIFF files with layers flattened All files may be accompanied by a proof created directly from the supplied
digital file at 100% size and to SWOP standards.
Acceptable proofs
➡ Contract proof (Matchprint or Kodak approval)
➡ Rainbow proof
➡ Iris proof
PRODUCTION CONTACT Color fidelity or content on press cannot be guaranteed if a contract proof
Pocket Outdoor Media, Production Department is not supplied with your files. A make-good cannot be considered if an
mmcelravy@pocketoutdoormedia.com acceptable proof is not suppliedcontact 3002 Sterling Circle, Ste 100,
Boulder, CO USA 80301
ADVERTISING, SPONSORSHIPS, AND PARTNERSHIPS
VeloNews.com
MARK GOUGE, VeloNews Publisher,
mgouge@pocketoutdoormedia.com, (303) 385-7755 facebook.com/VeloNewsMagazine
Also available: The VeloNews 2018 Audience Study offers advertisers,
@velonews
marketers, and agencies results from 5,200 reader responses to 74 detailed @velonews
questions on spending habits, brand ownership and intent to buy for
vimeo.com/velonews
522 brands in 21 product categories, reading habits, riding and training
habits, race and event participation, travel, replacement value, interests, youtube.com/velonews
technology and app use, social media preferences, and reader engagement velonews.com/podcast
and value by content channel. To access the study, contact us.
velonews.com/showYou can also read
