PRINT+DIGITAL MEDIA KIT 2021 - School News Australia

 
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
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                                                                                                                                                                                                                                                                                                                                                              MEDIA KIT 2021
                                                                                                                                                                                                                                                                                                              Proudly published by Multimedia Pty Ltd – for further information, please contact:
                                                                                                                                                                                                                                                                                                                                        P | 07 5440 5322 E | advertising@school-news.com.au
                                                                                                                                                                                                                                                                                                                                                              www.school-news.com.au
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
School
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                                                                                                                                                                                                                                                                                                   Distribution
                                                                                                                                                                                                                                                                                                   Breakdown
                                                                                                                                                                           The e                                                                                                                   Region              Total Copies
                                                                                                                                                                                conom PRINCIPAL SPE
                                                                                                                                                                                 a spor ics of runni KS:
                                                                                                                                                                                                     A                                                                                             ACT                      114
                                                                                                                                                                                       ts high      ng                                                                                             NSW                     2583
                                                                                                                                                                                                schoo
                   Intera                                                                                                                                Essen                                         l                                                                                           NT                      99
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                                                                                                                                                                                                                                                                                                   QLD                    1416
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                                                                                                                                                                                                                                                                                                   TAS                     180

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                                       chool                                                                                                                                                                                                                                                       VIC                    1652
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                                                                                                                                                                                                                                                                                                   WA                      718
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                                                                                                                                                                                                                      17,200
                                                                                                                                                                                                 Print and digital copies are distributed
                                                                                                                                                                                                                                                                                                             8,200+
                                                                                                                                                                                                                                                                                                            Subscribers to the weekly
School News is the definitive guide for the education                                                                                                                                                  each issue, per school term.                                                                            digital newsletter
industry providing a valuable and informative
resource for decision makers in Primary, Secondary                                                                                                                                                  Advertising in School News provides an opportunity to engage with our
and Intermediate Schools throughout Australia.                                                                                                                                                      readership, the key decision makers, through valuable editorial which
                                                                                                                                                                                                    compliments your advertising message. This winning combination provides
The print and digital edition is delivered directly, on a quarterly basis, to
                                                                                                                                                                                                    tangible information to our readers to make informed purchasing decisions.
over 17,200 key decision makers including principals, property managers,
curriculum leaders, student advisors and purchasing officers.                                                                                                                                       Each of our information sections align with the structure of a School; it is this
                                                                                                                                                                                                    structure that makes School News a leader in the education industry B2B journals.
School News covers a wide range of topics encompassing all aspects of
education management. It is designed to provide a mix of news, views, ideas                                                                                                                         For over five years we have been trusted as a leading industry magazine
and information of real use and interest to professionals in the field.                                                                                                                             keeping key decision makers well informed when running their school.
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
Kingwood College, Box Hill South, Australia
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
Rates + Requirements                                                                                                           Note: All prices exclude GST. Agency commission terms & conditions apply. Rates effective 01/09/2020. E&OE

Display Advertising                                                                        Term                                                                                  Double Page
Size                                                                      x1        x2            x3        x4     File specifications:                                          Trim to Page:
                                                                                                                                                                                 297mm x 420mm
1/8 Page                                                                 680        640           620       580    Files supplied as Indesign, Photoshop,
1/4 Page                                                                1,180      1,120      1,060        1,000   Illustrator, PDF, EPS, TIFF & JPEG.                           Bleed Area:
                                                                                                                                                                                 307mm x 430mm
1/2 Page                                                                1,940      1,840      1,740        1,660
                                                                                                                   All images CMYK at 300dpi with all
1 Page                                                                  3,560      3,380      3,200        3,020   relevant fonts and images included with                       Full Page
2 Page                                                                  5,780      5,500      5,200        4,920   file. You must specify CMYK/PMS colour                        Trim to Page:
                                                                                                                   codes when supplying hard copy of logos,                      297mm x 210mm
Special Positions                                                                                                  etc for exact colour reproduction.
                                                                                                                                                                                 Bleed Area:
Front Cover Ad Strip                                                    1,500      1,425      1,350        1,200   Please supply artwork in the above file                       307mm x 220mm
Back Cover                                                              4,800      4,560      4,320        4,070   formats, any supplied materials ouitside
Inside Cover                                                            4,450      4,220      4,000        3,770   these formats will be used as a visual                        Half Page
                                                                                                                   guide only.                                                   Vertical:
Inside Cover Spread (2 Page)                                            6,060      5,770      5,460        5,160
                                                                                                                                                                                 267mm x 89mm
Front Cover Sponsorship Package*                                        9,000      8,550      7,690        6,150   For further information and advice
                                                                                                                   contact the production department on                          Horizontal:
           * Includes Front Cover Branding Image and text + Bonus 2 page Profile Advert (Value $5,120)
                                                                                                                   07 5440 5322 or speak to your Advertising                     131mm x 183mm
Profile Advertising                                                                                                Coordinator.
                                                                                                                                                                                 1/4 Page
Half display and half advertorial space                                   x1        x2            x3        x4     Agency commission & terms:
                                                                                                                                                                                 Standard:
1/2 Page (1/4 Page Ad + 200 Words)                                     1,640      1,550       1,470       1,390                                                                  131mm x 89mm
                                                                                                                   Ten percent (10%) of gross billing on space,
1 Page (1/2 Page Ad + 350 Words + 1 Images)                            3,020      2,860       2,710       2,560    position premiums and colour charges only to
                                                                                                                   recognised agencies. Commission rescinded                     Horizontal:
2 Page (1 Page Ad + 750 Words + 2 Images)                              4,910      4,660       4,410       4,170
                                                                                                                   if payment not received within 45 days from                   63mm x 183mm
                                                                                                                   invoice.
Inserts
State Wide Only per 1000 (max 350gsm)                                             Regional               Full      Terms: Net 45 days. Interest penalty of 2%,
                                                                                                                   compounded monthly, will be added to                          1/8 Page
DL                                                                                   460                4,600      balances due after 45 days. No cash discount.                 Horizontal:
A4                                                                                   520                5,500      The publisher holds both advertiser and its                   63mm x 89mm
                                                                                                                   agency jointly liable for balances due.
A3 (maximum flat A4)                                                                 650                6,500
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
2021
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PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
Fea t u r e s f o r 2021
  TERM ONE                                          TERM TWO                                           TERM THREE                                        TERM FOUR
  •   STEM Education and Resources                  •    School Library Refurbishment                  •   Laser Technology                              •    Tools for Literacy Education
  •   Career Guidance                               •    Choosing the Right Maths                      •   Teaching Aids for Special Education           •    External Learning for 2021
  •   School Fundraising                                 Programme
                                                                                                       •   School IP and Paging Systems                  •    Mowers and Tractors
  •   Dyslexia                                      •    Anti Bullying – Creating a Safe
                                                                                                       •   Teacher and Student Wellbeing                 •    Upskilling/PD
  •   Innovative Learning Spaces                         School Environment
                                                                                                       •   Playgrounds                                   •    School Security
  •   Nature Playgrounds                            •    Sports Surface Upgrades/
  •   Classroom Acoustics                                Refurbishment                                 •   School Management Systems                     •    Sport Hall Acoustics
  •   Theatre & Musicals                            •    Interactive Classrooms                        •   Flexible Seating Options                      •    The Smart Classroom

  REGULAR TOPICS
                 Education                              Administration                          Technology                              Teaching                                Teacher’s Desk
                Literacy, anti-                         This section covers                     In an ever increasing                   Resources                                  From health
                bullying, dyslexia,                     budgeting, reporting,                   fast paced slice                         Keeping principals                        and wellbeing
                maths programmes.                       innovative classroom                    of the education                         and teachers                              to professional
We also invite principals to            design and library management           sector, we feature products and          informed of valuable resources          development and training– we keep
contribute an article to identify how   systems – we speak to leading           services that are needed to prepare      than can be used to engage              up to date with the opportunities
they have influenced their school.      industry experts.                       students for the modern workforce.       students in the classroom.              available in this area.

                 External                               Sport &                                 Health &                                Food &                                  Property
                 Learning                               Recreation                              Safety                                  Beverage                                 From solar,
               External learning                        With so much                              Whether it’s                           Healthy food                            composting
               covers, school                           emphasis on the                           first aid training,                    education                               to grounds
camps, community service, outdoor       benefits of students getting regular    defibrillators, protecting schools       and choices benefit the whole           maintenance, flooring solutions and
learning programmes, arts and           exercise we keep abreast of the         from vandalism or managing school        school community. We include            everything in between. We look at
drama as well as in school visits.      programmes & equipment.                 visitors, we provide key information.    informative solutions.                  key purchasing considerations.
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
school-news.com.au
                     school-news.com.au is the definitive
                     industry portal for education
                     professionals providing informed
                     and relevant editorial to 8,200+
                     education industry professionals.

                     School News keeps our readers informed by
                     regularly delivering the latest education industry
                     news, specialist articles, school profiles, product
                     releases, and product profiles via the website, weekly
                     digital newsletter and social media channels.
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
Website Statistics
            Average          Average                        Active                 Average                                  Average
        Unique Visitors    Page Views                    Newsletter            Newsletter CTR                           Newsletter
           Per Month:       Per Month:                   Subscribers             (% of opens):                          Open Rate

 14,063                   20,297                 8,225                   25.32%                                15.60%
                                                                                             16.41%

                                                 0.48%

                                                                                          37.27%                    1.95%

                                                                       5.86%
                                                                                                      29.15%

                                                                                                                                  0.89%
 Visitor Breakdown
       by State                          7.99%
NSW:             SA:
37.27%           5.86%
QLD:             ACT:
16.41%           1.95%
VIC:             TAS:
29.15%           0.89%
WA:              NT:
7.99%            0.48%

                                                                                                       *Google Analytics reports available on request
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
Electronic Digital Marketing
Reach 8,200 education industry professionals
in Australia with a School News EDM package!
                                               EDM Package includes:
                                               1x EDM blast to 8,200+
                                               education industry professionals
                                                    throughout Australia, panel
                                                       banner 300x250 on
                                                      SchoolNews website and
                                                     newsletter for 4 weeks.

                                                    Included in the package is
                                                  the design of the EDM blast
                                                 and also the panel banner
                                                for the website/newsletter.

                                               Plus 50,000 off-network
                                               impressions (300x250 banner).

                                                   EDM sends limited to only
                                                          4 per month

                                                      Total Package
                                                     $5,000 excl. GST
                                               EDM Only $2,500 excl. GST
                                                  Average EDM Open Rates:
                                                            18%

                                                       Average EDM CTR
                                                      (% of opens): 4.47%
PRINT+DIGITAL MEDIA KIT 2021 - School News Australia
Website Takeover
                                                                  New product to launch? Huge announcement to make?
                                                  Why not takeover our website for a month with this high impact takeover.

                                                                   B

                           A

                                                    D   Title Banner (728px x 90px)
                                                                                                               Loved by
                  Give your                                                                                    100’s of
                  students                                                                                     schools
                 an exciting                                                          E Panel Banner
                                                                                                              Click here to
                                                                                      (300px x 250px)
                 fresh start                                                                                discover why >>>
                  for 2021
                                                                                                                     C

Takeover package includes:                                                               Package Cost: $4,000 ex GST (Valued at $6,700 ex GST)
              HomePage Skins         A   B   C          728x90 Title Banner     D                            300x250 Panel Banner         E
        (Left, right & above the masthead)       (Also appearing on the newsletter)                       (Also appearing on the newsletter)
Placements + Rates
              A   Header Banner (728px x 90px)

                                                       Email + Website Front Page
                                                       Includes banner on minimum four email newsletters per month.
B   Title Banner (728px x 90px)                        Banners                                                    Size     x1     x2     x3     x6      x12

                                                       A   Header                                                400x51   1400   1330   1260   1120     980
                                                       B   Title                                                 600x74   2450   2330   2205   1960    1715
                                                       D   Panel                                                300x250   1250   1190   1125   1000     875

                                                       Website Only
                                                       Includes web banner placement on front page.
                                      C Large Panel
                                         Banner        Banners                                                    Size     x1     x2     x3     x6      x12
                                     (300px x 500px)   C   Large Panel Banner                                   300x500   1450   1375   1300   1150    1010
                                                       D   Panel Banner                                         300x250   875    830    785    700      610
                                                       Mid Article Banner                                       300x250   1000   950    900    800      700
                                                                                                                          750    710    675    600      525
                                                       Homepage Skins Left & Right (One Week Only)              Custom
                                                                                                                          p/w    p/w    p/w    p/w      p/w

                                                       Production Charges
                                                       For Artwork Included (Max 2 client corrections)                                          No Charge
                                     D Panel Banner
                                     (300px x 250px)   Additional Changes                                                                        120/hour
                                                       Advertorial (200 words)                                                                        120
                                                       Advertorial (400 words)                                                                        200
                                                       Advertorial (800 words)                                                                        360
Product & Supplier Profiles

Get the edge with our platform...
Showcasing your products and services in our “Supplier News” section of the     Product & Supplier Profiles
website, has never been easier and offers advertisers the platform to promote   Includes brochure advertorial web page in our Supplier News section.
their products or services to an ever increasing base of site visitors.                                                                                x1    x2    x3    x6    x12

From the simplest of products to the most complex services on offer,            Supplier/Product Profile (Up to 800 words + 4 images)                  750   715   675   600   525
this integrated content solution facilitates the advertising with ease.
                                                                                Supplier/Product Profile + Weekly Newsletter                           900   855   810   720   630
Off Network Advertising

                                                                                                              Target our cookie pool of 28,000
                                                                                                             users after they leave SchoolNews
                                                                                                              with our off-network marketing
                                                                                                                           options.

How does off network marketing work?                       this highly sought after B2B audience through display      What is included?

School News, uses advanced pixel technology to track       ads in prominent positions on high reach Google partner
                                                                                                                      A 1 x month campaign with 50,000 impressions included.
unique users that visit our website on a monthly basis     websites.
                                                                                                                      Readers will be served with a 300x250 or a 728x90 banner.
to allow retargeting of these users on high reach Google   Remarketing is a very powerful advertising tool as it
partner websites outside of our own network.                                                                          Package Cost: $1,500 ex GST
                                                           builds reach & frequency and in turn qualified leads for
These ads specifically target these users and influence    your business.
Other Associated Titles
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                                                                                              ide stry                                                                                                                                                                                                                                                   The essential  industry                                                Issue 51 | Term 4, 2020 | NZD $12

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