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MEDIA KIT 2021
Proudly published by Multimedia Pty Ltd – for further information, please contact:
P | 07 5440 5322 E | advertising@school-news.com.au
www.school-news.com.au
School
News
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Issue 12 schoo
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school-n
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Distribution
Breakdown
The e Region Total Copies
conom PRINCIPAL SPE
a spor ics of runni KS:
A ACT 114
ts high ng NSW 2583
schoo
Intera Essen l NT 99
ct
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future ive Classroo
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Princi
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Depar
QLD 1416
tmen
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ds • Te
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TAS 180
Essen
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tial Re
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for Pri
WA 718
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• Depa
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• Profe
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17,200
Print and digital copies are distributed
8,200+
Subscribers to the weekly
School News is the definitive guide for the education each issue, per school term. digital newsletter
industry providing a valuable and informative
resource for decision makers in Primary, Secondary Advertising in School News provides an opportunity to engage with our
and Intermediate Schools throughout Australia. readership, the key decision makers, through valuable editorial which
compliments your advertising message. This winning combination provides
The print and digital edition is delivered directly, on a quarterly basis, to
tangible information to our readers to make informed purchasing decisions.
over 17,200 key decision makers including principals, property managers,
curriculum leaders, student advisors and purchasing officers. Each of our information sections align with the structure of a School; it is this
structure that makes School News a leader in the education industry B2B journals.
School News covers a wide range of topics encompassing all aspects of
education management. It is designed to provide a mix of news, views, ideas For over five years we have been trusted as a leading industry magazine
and information of real use and interest to professionals in the field. keeping key decision makers well informed when running their school.
Kingwood College, Box Hill South, Australia
Rates + Requirements Note: All prices exclude GST. Agency commission terms & conditions apply. Rates effective 01/09/2020. E&OE
Display Advertising Term Double Page
Size x1 x2 x3 x4 File specifications: Trim to Page:
297mm x 420mm
1/8 Page 680 640 620 580 Files supplied as Indesign, Photoshop,
1/4 Page 1,180 1,120 1,060 1,000 Illustrator, PDF, EPS, TIFF & JPEG. Bleed Area:
307mm x 430mm
1/2 Page 1,940 1,840 1,740 1,660
All images CMYK at 300dpi with all
1 Page 3,560 3,380 3,200 3,020 relevant fonts and images included with Full Page
2 Page 5,780 5,500 5,200 4,920 file. You must specify CMYK/PMS colour Trim to Page:
codes when supplying hard copy of logos, 297mm x 210mm
Special Positions etc for exact colour reproduction.
Bleed Area:
Front Cover Ad Strip 1,500 1,425 1,350 1,200 Please supply artwork in the above file 307mm x 220mm
Back Cover 4,800 4,560 4,320 4,070 formats, any supplied materials ouitside
Inside Cover 4,450 4,220 4,000 3,770 these formats will be used as a visual Half Page
guide only. Vertical:
Inside Cover Spread (2 Page) 6,060 5,770 5,460 5,160
267mm x 89mm
Front Cover Sponsorship Package* 9,000 8,550 7,690 6,150 For further information and advice
contact the production department on Horizontal:
* Includes Front Cover Branding Image and text + Bonus 2 page Profile Advert (Value $5,120)
07 5440 5322 or speak to your Advertising 131mm x 183mm
Profile Advertising Coordinator.
1/4 Page
Half display and half advertorial space x1 x2 x3 x4 Agency commission & terms:
Standard:
1/2 Page (1/4 Page Ad + 200 Words) 1,640 1,550 1,470 1,390 131mm x 89mm
Ten percent (10%) of gross billing on space,
1 Page (1/2 Page Ad + 350 Words + 1 Images) 3,020 2,860 2,710 2,560 position premiums and colour charges only to
recognised agencies. Commission rescinded Horizontal:
2 Page (1 Page Ad + 750 Words + 2 Images) 4,910 4,660 4,410 4,170
if payment not received within 45 days from 63mm x 183mm
invoice.
Inserts
State Wide Only per 1000 (max 350gsm) Regional Full Terms: Net 45 days. Interest penalty of 2%,
compounded monthly, will be added to 1/8 Page
DL 460 4,600 balances due after 45 days. No cash discount. Horizontal:
A4 520 5,500 The publisher holds both advertiser and its 63mm x 89mm
agency jointly liable for balances due.
A3 (maximum flat A4) 650 6,500
2021
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Fea t u r e s f o r 2021
TERM ONE TERM TWO TERM THREE TERM FOUR
• STEM Education and Resources • School Library Refurbishment • Laser Technology • Tools for Literacy Education
• Career Guidance • Choosing the Right Maths • Teaching Aids for Special Education • External Learning for 2021
• School Fundraising Programme
• School IP and Paging Systems • Mowers and Tractors
• Dyslexia • Anti Bullying – Creating a Safe
• Teacher and Student Wellbeing • Upskilling/PD
• Innovative Learning Spaces School Environment
• Playgrounds • School Security
• Nature Playgrounds • Sports Surface Upgrades/
• Classroom Acoustics Refurbishment • School Management Systems • Sport Hall Acoustics
• Theatre & Musicals • Interactive Classrooms • Flexible Seating Options • The Smart Classroom
REGULAR TOPICS
Education Administration Technology Teaching Teacher’s Desk
Literacy, anti- This section covers In an ever increasing Resources From health
bullying, dyslexia, budgeting, reporting, fast paced slice Keeping principals and wellbeing
maths programmes. innovative classroom of the education and teachers to professional
We also invite principals to design and library management sector, we feature products and informed of valuable resources development and training– we keep
contribute an article to identify how systems – we speak to leading services that are needed to prepare than can be used to engage up to date with the opportunities
they have influenced their school. industry experts. students for the modern workforce. students in the classroom. available in this area.
External Sport & Health & Food & Property
Learning Recreation Safety Beverage From solar,
External learning With so much Whether it’s Healthy food composting
covers, school emphasis on the first aid training, education to grounds
camps, community service, outdoor benefits of students getting regular defibrillators, protecting schools and choices benefit the whole maintenance, flooring solutions and
learning programmes, arts and exercise we keep abreast of the from vandalism or managing school school community. We include everything in between. We look at
drama as well as in school visits. programmes & equipment. visitors, we provide key information. informative solutions. key purchasing considerations.
school-news.com.au
school-news.com.au is the definitive
industry portal for education
professionals providing informed
and relevant editorial to 8,200+
education industry professionals.
School News keeps our readers informed by
regularly delivering the latest education industry
news, specialist articles, school profiles, product
releases, and product profiles via the website, weekly
digital newsletter and social media channels.
Website Statistics
Average Average Active Average Average
Unique Visitors Page Views Newsletter Newsletter CTR Newsletter
Per Month: Per Month: Subscribers (% of opens): Open Rate
14,063 20,297 8,225 25.32% 15.60%
16.41%
0.48%
37.27% 1.95%
5.86%
29.15%
0.89%
Visitor Breakdown
by State 7.99%
NSW: SA:
37.27% 5.86%
QLD: ACT:
16.41% 1.95%
VIC: TAS:
29.15% 0.89%
WA: NT:
7.99% 0.48%
*Google Analytics reports available on request
Electronic Digital Marketing
Reach 8,200 education industry professionals
in Australia with a School News EDM package!
EDM Package includes:
1x EDM blast to 8,200+
education industry professionals
throughout Australia, panel
banner 300x250 on
SchoolNews website and
newsletter for 4 weeks.
Included in the package is
the design of the EDM blast
and also the panel banner
for the website/newsletter.
Plus 50,000 off-network
impressions (300x250 banner).
EDM sends limited to only
4 per month
Total Package
$5,000 excl. GST
EDM Only $2,500 excl. GST
Average EDM Open Rates:
18%
Average EDM CTR
(% of opens): 4.47%
Website Takeover
New product to launch? Huge announcement to make?
Why not takeover our website for a month with this high impact takeover.
B
A
D Title Banner (728px x 90px)
Loved by
Give your 100’s of
students schools
an exciting E Panel Banner
Click here to
(300px x 250px)
fresh start discover why >>>
for 2021
C
Takeover package includes: Package Cost: $4,000 ex GST (Valued at $6,700 ex GST)
HomePage Skins A B C 728x90 Title Banner D 300x250 Panel Banner E
(Left, right & above the masthead) (Also appearing on the newsletter) (Also appearing on the newsletter)Placements + Rates
A Header Banner (728px x 90px)
Email + Website Front Page
Includes banner on minimum four email newsletters per month.
B Title Banner (728px x 90px) Banners Size x1 x2 x3 x6 x12
A Header 400x51 1400 1330 1260 1120 980
B Title 600x74 2450 2330 2205 1960 1715
D Panel 300x250 1250 1190 1125 1000 875
Website Only
Includes web banner placement on front page.
C Large Panel
Banner Banners Size x1 x2 x3 x6 x12
(300px x 500px) C Large Panel Banner 300x500 1450 1375 1300 1150 1010
D Panel Banner 300x250 875 830 785 700 610
Mid Article Banner 300x250 1000 950 900 800 700
750 710 675 600 525
Homepage Skins Left & Right (One Week Only) Custom
p/w p/w p/w p/w p/w
Production Charges
For Artwork Included (Max 2 client corrections) No Charge
D Panel Banner
(300px x 250px) Additional Changes 120/hour
Advertorial (200 words) 120
Advertorial (400 words) 200
Advertorial (800 words) 360Product & Supplier Profiles
Get the edge with our platform...
Showcasing your products and services in our “Supplier News” section of the Product & Supplier Profiles
website, has never been easier and offers advertisers the platform to promote Includes brochure advertorial web page in our Supplier News section.
their products or services to an ever increasing base of site visitors. x1 x2 x3 x6 x12
From the simplest of products to the most complex services on offer, Supplier/Product Profile (Up to 800 words + 4 images) 750 715 675 600 525
this integrated content solution facilitates the advertising with ease.
Supplier/Product Profile + Weekly Newsletter 900 855 810 720 630Off Network Advertising
Target our cookie pool of 28,000
users after they leave SchoolNews
with our off-network marketing
options.
How does off network marketing work? this highly sought after B2B audience through display What is included?
School News, uses advanced pixel technology to track ads in prominent positions on high reach Google partner
A 1 x month campaign with 50,000 impressions included.
unique users that visit our website on a monthly basis websites.
Readers will be served with a 300x250 or a 728x90 banner.
to allow retargeting of these users on high reach Google Remarketing is a very powerful advertising tool as it
partner websites outside of our own network. Package Cost: $1,500 ex GST
builds reach & frequency and in turn qualified leads for
These ads specifically target these users and influence your business.Other Associated Titles
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AccomNews School News, New Zealand AccomProperties
AccomNews remains unrivalled as Australia’s The print and digital edition of School News AccomProperties is the fastest growing website
premier product and service guide for the Australian is delivered to over 7,700 education industry for buying and selling Management Rights,
accommodation industry. The print and digital professionals at primary and secondary Motels, Hotels and Caravan Parks in Australia.
edition of AccomNews is delivered directly, on a schools throughout New Zealand. The reader
quarterly basis, to over 14,500 owners, managers demographic is principals, head of departments, We currently have just over 900 listings for sale
and key personnel in hotel, motel, resort, apartment property managers, purchasing officers & on the website and are continuing to grow.
and holiday park properties throughout Australia. student advisors (the decision makers!)
www.accomnews.com.au www.schoolnews.co.nz www.accomproperties.com.au
Proudly published by Multimedia Publishing Ltd – for further information, please contact:
P | 07 5440 5322 E | advertising@school-news.com.au
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