Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH

Page created by Ashley Page
 
CONTINUE READING
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Print + Online

Media Information 2019
Advertising rate card no. 02
Valid from 10/01/2018

www.springerfachmedien-wiesbaden.de
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
We‘re there for you!
Your contact partners in the advertising marketing department:

Eva Hanenberg                                       Susanne Bretschneider              Susanne Bretschneider
Sales Management                                    Media Sales                        Ad Management
phone + 49 (0) 611 / 78 78 – 226                    phone + 49 (0) 611 / 78 78 – 179   phone + 49 (0) 611 / 78 78 – 153
eva.hanenberg@springernature.com                    lisa.sachs@springernature.com      susanne.bretschneider@springernature.com

Springer Fachmedien Wiesbaden GmbH
Abraham-Lincoln-Straße 46 | 65189 Wiesbaden
phone + 49 (0) 611 / 78 78 – 555
anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Cross-media services

       Journals                  Online solutions                           Books

Also                                                               Print + digital
available as
eMagazine

                  Enhance your marketing with offprints of our specialist articles!
                  We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
                  content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
                  communications. Give us a call, and we’ll be happy to advise you:
                  Eva Hanenberg | Sales Management | phone + 49 (0) 611 / 78 78 – 226 | eva.hanenberg@springernature.com
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Table of contents
                                                                                                                                                                                                                                                                  in der Klebetechnik

Trade journal                                                                                                                                              Website
Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1   Portrait  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Representation offers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2            Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3            Usage statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
Advertising rate card no. 02 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 7                                            Newsletter
Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8                        Portrait  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
                                                                                                                                                           Prices | Advertising formats  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Trade journal
                                                                                                                                 Title portrait                       1
1 Title:                    Sales Excellence                                               8 Official journal of:      Official journal of Centralvereinigung Deutscher
                                                                                          			                          Wirtschaftsverbände für Handelsvermittlung und
2 Brief description:	Sales Excellence is Germany’s leading platform for                  			                          Vertrieb (CDH) e. V.
                      Sales experts. We offer advertising partners an
                      excellent multi-channel basis for networking with                    9 Membership:              –
                      this high-calibre target group: in the magazine (in
                      both print and digital formats), on Xing and the                    10 Publishing company:       Springer Gabler
                      database Springer Professional, and in conference                   			                          Springer Fachmedien Wiesbaden GmbH
                      formats. The editorial staff and our Social Media                   			                          Abraham-Lincoln-Str. 46 | 65189 Wiesbaden
                      managers offer well-founded, practice-oriented                      			                          phone + 49 (0) 611 / 78 78 – 0
                      content, background reports, ad services for all                    			                          www.springer.com
                      levels of Sales – prepared by prominent authors in                  11 	Publisher:              –
                      the academic sector, consulting and sales practice.
                      In addition, Sales Excellence is the official magazine              12 Advertising:	Eva Hanenberg (Sales Management)
                      for members of the Central Federation of German                                      phone + 49 (0) 611 / 78 78 – 226
                      Commercial Associations for Commercial Brokers                                       eva.hanenberg@springernature.com
                      and Sales Agents (Centralvereinigung Deutscher
                      Wirtschaftsverbände für Handelsvermittlung und                        		                         Lisa Sachs (Media Sales)
                      Vertrieb – CDH).                                                    			                          phone + 49 (0) 611 / 78 78 – 179
                                                                                          			                          lisa.sachs@springernature.com
3 Target group:	Top decision-makers and established Sales and
                 Marketing experts. These include CEOs, Heads of                          13 Editor:	Gabi Böttcher (Legally responsible for content,
                 Sales and Marketing, and Sales representatives.                                      Editor-in-Chief)
                                                                                                      phone + 49 (0) 611 / 78 78 – 220 | fax – 78220
4 Frequency:                10 times a year                                                           gabi.boettcher@springernature.com
5 Magazine size:            210 mm × 279 mm                                                 		                         Eva-Susanne Krah
                                                                                          			                          phone + 49 (0) 611 / 78 78 – 348
6 Year of publication:	2nd volume 2019                                                   			                          eva-susanne.krah@springernature.com
7 Subscription price:	Yearly subscription                                               14 Scope analysis:           on request
                        Germany                       € 192 (incl. V.A.T. + p&p)
                        Foreign countries           € 200.77 (excl. V.A.T. / incl. p&p)   15 Content analysis
                        Single issue                € 22.66 (incl. V.A.T. + p&p)         		 of the editporial part:   on request

                                                                                                                                                                             1
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Representation offers
                                                                          Supplement to advertising rate card no. 02, validinfrom
                                                                                                                              der Klebetechnik
                                                                                                                                  10/01/2018

Sales Excellence advertisement for representation offers*:
                                                                                                                                  n bookings,
                                                                                                                  For combinatio
                                                                                                                                 tation
mm-price per column b/w:                                                     � 3.75                              your represen
colour surcharges                                                        on request                                                d on the
advertisement combination print | online                                 on request                              offer is publishe
                                                                                                                   Internet at
                                                                                                                                    rtreter.de
Advertisement width/                                1 column       40 mm                                           www.handelsve
dimensions of the columns:                          2 columns      85 mm
		                                                  4 columns     175 mm

Minimum size:                                       40 mm/1-column            � 150
		                                                  20 mm/2-column            � 150
Rebates for the repeating the same
advertisement within a year:                        3 times             3%
		                                                  6 times             5%
		                                                  10 times           10 %
Box number advertisements:                             Germany                  � 13
                                                       foreign countries        � 18
The currently valid V.A.T. must be added to all prices. You can find our general
terms and conditions at www.springerfachmedien-wiesbaden.de/gtc

* We`ll be pleased to prepare a concrete offer for you upon request!

Contact partner:              Heike Korn
                              (Media Sales)
                              phone + 49 (0) 611 / 78 78 – 266
                              heike.korn@springernature.com

Further job market package prices as well as the associated
information on request.
                                                                                                                                                 2
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Trade journal
                                                                                                                                           Schedule and topics                                          T
This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg).
Issue, month      Fairs, events, congresses Locations      Dates    Main topics                                                    Further topics                                                 Specials
(AD, CD, PD) *    		                                       2019
Issue 1/2         Ambiente                  Frankfurt/Main 02/08–12 Customer acquisition strategies                                Price negotiation strategies: successful conduct of
AD 	01/14/2019   4. Vertriebsmanagementtag Hamburg        February Acquisition and communication techniques,                      negotiations, handling objections, value awareness
CD  01/21/2019   Sales Marketing Messe     Munich         02/28    lead management, digital customer contact
PD  02/06/2019                                                     channels, EU basic data protection regulation                  Storytelling: defining communication goals, usage digital
                                                                    for the customer approach, building trust                      channels, interaction with the customer, storytelling use in
                                                                                                                                   sales practice
Issue 3           Internet World                       Munich           03/12–13 Digital Sales Excellence                          Company cars: fleet of vehicles, company cars as
AD  02/08/2019   Hannover Messe                       Hanover          04/01–05 Mobile sales force control, digital order         additional remuneration, fleet guidelines, leasing
CD  02/15/2019   SOM - eBusiness, Online Marketing,                             processing, measurably increase performance,
PD  03/06/2019   Direct Marketing                     Zurich/CH        04/03–04 sales channel concepts and strategies        Sales outsourcing: leasing of sales teams, call center, ser-
                                                                                                                              vice, after-sales, field service

Issue 4                                                                            Sales controlling                                Service strategies: increased sales through services,
AD  03/15/2019                                                                    Key figure control and process cost accounting service models
CD  03/22/2019                                                                    in sales, performance of sales teams, forecasts,
PD04/10/2019                                                                      vulnerabilities in the identify online commerce Key account management: the new role of the key
                                                                                                                                    account manager

Issue 5         Dialog Summit                          Frankfurt/Main   May      Excellence in customer dialogue                   Productivity increase in sales: up- and cross selling, Special:
AD  04/10/2019 Vertriebsmanagement Kongress           Darmstadt        06/05–06 Digital communication tools (chats, bots,         sales force management, setting sales targets and achieve artificial
CD  04/17/2019                                                                  blogs, social media etc.), customer experience                                                              intelligence
PD  05/08/2019                                                                  management, sales campaigns, personalized         Team leadership: strategic team building, leadership      in sales
                                                                                 customer approach                                 skills, recruitment

Issue 6         Tendence                               Frankfurt/Main   06/29–07/02 Distribution in medium-sized companies Customer Value and Customer Profitability:
AD  05/15/2019                                                                     Growth strategies for SMEs and start-ups,   customer- value models, control of customer activities,
CD05/22/2019                                                                       expansion in the medium-sized business, the CRM deployment to increase customer profitability
PD06/12/2019                                                                       medium-sized entrepreneur as seller
                                                                                                                                Lead Management: digital customer acquisition, social
                                                                                                                                media, geomarketing
                                                                                                                                                                                                             3
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Issue, month Fairs, events, congresses Locations Dates  Main topics                                                                         Further topics                                                  Specials
(AD, CD, PD) * 		                                2019
Issue 7/8       Suisse EMEX            Zurich/CH August Digital sales management                                                            Offer management: target group-oriented offers,          Special
AD 	06/19/2019                                         Digital sales platforms, digitisation in                                            individualisation of offers, sales funnel                further
CD  06/27/2019                                         commercial intermediaries                                                                                                                    training:
PD  07/17/2019                                                                                                                             Intercultural competence: building up sales              sales-training
                                                                                                                                            organizations abroad, training employees for assignments and coaching
                                                                                                                                            abroad, interaction with international customers
Issue 9         dmexco                                         Cologne       September Logistics 4.0                                        Restructuring in sales: restructuring models and
AD  08/19/2019                                                                        Sales logistics of the future, retail logistics,     method
CD  08/26/2019                                                                        cost optimization
PD  09/11/2019                                                                                                                             Sales planning: business and business planning, pricing,
                                                                                                                                            customer management, sales control
Issue 10             IT-SA                                     Nuremberg     10/08–10 Effective sales management                            Company cars: fleet management, geomarketing, tax
AD  09/13/2019      DKM                                       Dortmund      10/22–24 Effectiveness through key figures, CRM, sales         regulations, price models
CD  09/19/2019      NEOCOM                                    Bonn          October optimization via sales agents, outsourcing
PD  10/09/2019      Medientage München                        Munich        October                                                        Customer retention strategies: loyalty programs,
                                                                                                                                            customer events, customer incentives, customer bonus
                                                                                                                                            programs, discount systems

                                                                                                                                            Homeoffice: organization of a HO workplace, work-life
                                                                                                                                            balance, tax aspects, benefit for sales representatives
Issue 11        Deutscher Handelskongress                      Berlin        11/20–21 Innovative remuneration models                        Customer recovery and complaint management:
AD  10/11/2019                                                                       Bonus and premium models, variable and                obtaining customer feedback, creating customer
CD  10/18/2019                                                                       collective remuneration, plan and target              satisfaction, process optimization
PD  11/06/2019                                                                       agreements, incentives
                                                                                                                                            Sales partnerships: franchise models, loyalty
                                                                                                                                            programmes, indirect distribution, partnership contracts
Issue 12                                                                                  Technical sales                                   Multichannel sales: digital sales channels, cross- and up-
AD  11/18/2019                                                                           Service strategies, successful selling of product selling, mobile sales, the role of the sales force in digital
CD  11/25/2019                                                                           innovations, customer integration, individuali- transformation
PD  12/11/2019                                                                           zation, negotiation, war for talents in technical
                                                                                          sales, promotion of young talents                 Strategies for more turnover and profit: new business
                                                                                                                                            models, innovations, investments and expansions, change
                                                                                                                                            management, service orientation
*
    AD = Advertising deadline | CD = Copy deadline | PD = Publication date

                                                                                                                                                                                                                       4
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Advertising rate card no. 02, valid from 10/01/2018
                                                                                                                                      Trade journal
                                                                                                                                                                                        P
1 Advertisement formats and prices (prices in Euro)
  Format                                           Type area formats                    Format for bleed ads                 Basic price         2-colours*         3-colours*    4-colours*
                                                   width × height in mm                 width × height in mm**               b/w
  1/1 page                                         175 × 240                            210 × 279                                    3,397               3,905            4,413         4,921
  2/3 page      upright | horizontal               115 × 240 | 175 × 156                131 × 279 | 210 × 177                        2,264               2,772            3,280         3,788
  1/2 page      upright | horizontal               85 × 240 | 175 × 117                 101 × 279 | 210 × 137                        1,698               2,142            2,586         3,030
  1/3 page      upright | horizontal               55 × 240 | 175 × 76                  63 × 279 | 210 × 86                          1,132               1,428            1,724         2,020
  1/4 page      upright | horizontal | block       40 × 240 | 175 × 56 | 85 × 117       46 × 279 | 210 × 63 | 101 × 137                   850            1,071            1,292         1,513
  1/6 page      horizontal | block                 115 × 56 | 85 × 76                   –                                                 566               714             862         1,010
  1/8 page      horizontal | block                 175 × 25 | 85 × 56                   –                                                 424               535             646             757

* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
Actual distributed circulation: 8,432 copies                                                        2	Surcharge for advertising in the eMagazine
                                                                                                       (only in combination with printed advertisement)
You can find our technical informations and specifications for digital copy at                         Type of advertising                      File format                          Price in €
www.springerfachmedien-wiesbaden.de/data-delivery                                                      Audio or video integration               mp4 or YouTube-video                  750
Journal format:                  210 mm wide × 279 mm long
Print space:                     175 mm wide × 240 mm long                                                                                      .jpg, .jpeg, .png, .bmp               500
Printing and binding methods: Offset, staple binding                                                   Picture gallery

Contact:                             Susanne Bretschneider                                            Linked advertisement | Insertion         Link                                  250
                                      (Ad Management)                                                  (e.g. logo, website)
                                      phone + 49 (0) 611 / 78 78 – 153                                 PDF download                             Link                                  250
                                      susanne.bretschneider@springernature.com

Other special forms of advertising such as the Roundtable „Im Diskurs“
(In discourse) and much more on page 7.

                                                                                                                                                                                                  5
Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
Trade journal
                                                                   Advertising rate card no. 02, valid from 10/01/2018                                        P
2 Additional fees:                                                                 		Enclosures: (no discounts available)
  Placement:	        2nd, 3rd and 4th cover pages 4c 20 % of the b/w price                               Loose, maximum size 203 mm × 272 mm
                      Binding placement requests         20 % of the b/w price                            Up to 25 g per thousand                            € 290
                      Column ads in the text part        20 % of the b/w price                            Up to 30 g per thousand                            € 300
                                                                                                           Number of enclosures                          on request
  Colour: 	          Fee for special colours: fee for                                                     Prices for heavier enclosures                 on request
                      each additional colour, price                  on request
                                                                                     	                    Fixed enclosures: (no discounts available)
  Format:	           Ads over the binding:              10 % of the b/w price                            Per thousand up to 25 g, incl. gluing costs,
                      Island position ads:               60 % of the b/w price                            applicable only with purchase of a 1/1 page ad
                      Satellite position ads:            10 % of the b/w price                            for postcards                                      € 120
                      Ads running into the bleed:        10 % of the b/w price                            for CD, booklets                                   € 160
3 Discounts: 	applicable for orders placed within the advertising                                         Number of supplements                         on request
                      year*                                                                                Larger and heavier formats                    on request
  	                  Quantity Scale		                 Length Scale                                        (also applies for product samples)
                      For 3 ads                 3%           3 pages        5%    6 Contact:	            Eva Hanenberg (Sales Management)
                      For 5 ads                 5%           5 pages       10 %                           phone + 49 (0) 611 / 78 78 – 226
                      For 8 ads               10 %           8 pages       15 %                           eva.hanenberg@springernature.com
                      For 10 ads              15 %         10 pages        20 %                           Lisa Sachs (Media Sales)
  	Only one discount scale may be applied.                                        		                      phone + 49 (0) 611 / 78 78 – 179
                      Discounts apply to all additional fees: colour, placement    		                      lisa.sachs@springernature.com
                      and bleed fees. Discounts do not apply to special costs      7	
                                                                                     Payment conditions:	2 % discount for payment prior to publication; 15 %
                      or additional technical costs.                                                       agency commission, agency status must be verified with
  	* Can not be combined with combination offer of                                                        the commissioning at the latest and in the form of an
                      salesbusiness                                                                        excerpt from the German Trade Register (Handels­
4 Columns:            Representation offers                              Page 2                           register); valid for Germany: additional VAT applies to all
                                                                                                           prices listed; payment due: upon receipt of invoice.
5 Special advertising Loose / fixed Inserts: (no discounts available)
  forms: 	2-page                                                       € 3,900     Banking information:	Springer Fachmedien Wiesbaden GmbH
                      4-page                                            € 5,600                           Deutsche Bank Berlin
                      These prices apply for paper weights up to 170 g.                                    Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                      Delivered untrimmed, trimming on request.                                            Swift/BIC: DEUTDEBB
                                                                                                          IBAN: DE09 1007 0000 0069 7003 00

                                                                                   	You can find our general terms and conditions at
                                                                                     www.springerfachmedien-wiesbaden.de/gtc
                                                                                                                                                                    6
Special forms of advertising: Corporate content formats
                                                                                                                          Attention-grabbing and target-oriented!

             Format: Best Practice                                       Format: Interview              Format: Company profile             Format: Roundtable
               „In the company“                                          „In conversation“                     „In view“                       „In discourse“

                  Scope: 1-2 pages                                          Scope: 1-2 pages                   Scope: 2 pages                   Scope: 4 pages
                    Components:                                               Components:                      Components:                       Components:
                 • Box with key facts                                         • 3-6 questions            • Portrait about the company          • Expert discussion
                                                                                                                                              on a specific subject
                   • Company logo                                   • Photo of the person interviewed      • Highlighting of news:
                                                                                                              e.g. new products,                   • Publication
             • Integrated interview box                               • Company portrait with logo         new corporate strategy,          (4 page follow-up report)
                   with 3 questions                                                                      new company structure etc.              in the magazine

Note: All corporate content formats are marked as a special advertisement publication.

Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.

We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management)
						                                                   phone + 49 (0) 611 / 78 78 – 226
						eva.hanenberg@springernature.com

                                                                                                                                                                        7
Trade journal
                                                                                       Circulation and distribution analysis                                   2
1 Circulation                                                                     4	Digital distribution:
  monitoring:                                                                     	 All printed issues of Sales Excellence are also published in electronic form,
2 Circulation analysis:	average number of copies per issue in one year              as well as in the digital library springerprofessional.de, which is used
                         (January 1 2018 – June 30 2018)                             by an average of 0.17 million unique visitors per month.
                                                                                     (Source: AGOF daily digital facts 2018-06).
   Print run                         9,677
   Actual distributed
   circulation (ADC):                8,432    of which, abroad:             154
   Copies sold:                      6,890    of which, abroad:             137
   Subscription copies:              6,852    Member copies:              5,883
   Individual sales:                     1
   Other sales:                         37
   Voucher copies:                   1,542
   Reminder, archive and
   record copies:                    1,245

3 Geographical distribution analysis:

                                                        Percentage of
                                                        actual circulation
   Economic area                                           %       copies
   Germany                                               98.2        8,278
   Foreign countries                                      1.8           154
   Actual distributed circulation (ADC)                 100.0        8,432

3.1 Coverage in Germany structured according to postcode areas:
    current coverage upon request

                                                                                                                                                                     8
Fachwissen. Digital. Finden.
                                                                                      Website
                                                                                        Portrait   1
1 Web adress (URL):         springerprofessional.de/marketing-vertrieb
2 Brief description:        Our excellent editorial staff selects and summarises
		                          the latest news in the areas marketing & sales, e.g.
		                          channels of distribution, marketing strategy, product
		                          management, customer management & CRM, as well
		                          as reimbursement & incentive systems.
3 Target group:             T op decision-makers: CEOs, managing directors,
                             sales managers, heads of marketing and managers
                             responsible for turnover
4 Publishing company:  Springer Fachmedien Wiesbaden GmbH
	Contact editor:	Eva-Susanne Krah
                       phone + 49 (0) 611 / 78 78 – 348
                       eva-susanne.krah@springernature.com
                       Gabi Böttcher
		                     phone + 49 (0) 611 / 78 78 – 220
		                     gabi.boettcher@springernature.com
  Contact advertising:	
                       Eva Hanenberg (Sales Management)
                       phone + 49 (0) 611 / 78 78 – 226
                       eva.hanenberg@springernature.com
  	                   Lisa Sachs (Media Sales)
                       phone + 49 (0) 611 / 78 78 – 179
                       lisa.sachs@springernature.com
  For agencies:	
                Business Advertising GmbH
                phone + 49 (0) 211 / 17 93 47 – 0
                werbung@businessad.de
5 Usage data: 	Page 11

                                                                                                       9
Fachwissen. Digital. Finden.
                                                                                                                                           Website
                                                                                                                      Prices | advertising formats                          P
1 Advertisement formats and prices (prices in Euro)

      Web                                                                                  pixel format                            cpm                            kb
      Fullsize banner                                                                        468 × 60                               85                          max. 120
      Superbanner (big size)                                                                 728 × 90                               85                          max. 120
      Skyscraper                                                                             120 × 600 or 160 × 600                 85                          max. 120
      Wide skyscraper                                                                        200 × 600                              85                          max. 120
      Medium rectangle                                                                       300 × 250                              85                          max. 120
      Wallpaper (superbanner + skyscraper)1                                                  728 × 90 +                            170                     each max. 120
                                                                                             120 × 600 or 160 × 600
      Billboard                                                                              770 × 250                             170                         max. 120
      Half page                                                                              300 × 600                             170                         max. 120
      Sidebar                                                                                300 × 600                             170                         max. 120
      Floor ad                                                                             1,200 × 2002                            170                         max. 120
1
    Background colouring on request.
2
    At interaction expanding to 1,200 x 400 pixels.

Details on special ad formats on request.

2 Discounts:                       Conditions agreed on for print media do not apply for              Banking information: Springer Fachmedien Wiesbaden GmbH
                                   online media.                                                                            Deutsche Bank Berlin
3 Payment conditions:              2 % discount for payment prior to publication; 15 %                                      Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                                   agency commission, agency status must be verified                                        Swift/BIC: DEUTDEBB
                                   with the commissioning at the latest and in the form of                                  IBAN: DE09 1007 0000 0069 7003 00
                                   an excerpt from the German Trade Register (Handels-                You can find our general terms and conditions at
                                   register); valid for Germany: additional VAT applies to all        www.springerfachmedien-wiesbaden.de/gtc
                                   prices listed; payment due: upon receipt of invoice.

                                                                                                                                                                                  10
Fachwissen. Digital. Finden.
                                                                                                                                                      Website
                                                                                                                                              Usage statistics                                    N
1 Usage monitoring:
2 Usage statistics:	on request | Contact: eva.hanenberg@springernature.com

Results of the 2016 online user survey on Springer Professional
Excerpt from the results for the target group Marketing + Vertrieb, recruited from: springerprofessional.de/marketing-vertrieb

   The high journalistic quality of Springer für Professionals offers an                    The content reaches decision-makers.
   outstanding setting for advertising.                                                      94 % either make investment decisions directly or at least advise their
                                                                                            company on investment planning.
            Ratings of the portal characteristics (very good / good)                          56 % hold a leading position in their company.
   Authentic and trustworthy content                                          77 %

   Practice-relevant content                                             75 %                  There is a great deal of interest in the topics covered.
   Topicality of the content                                           72 %                                                   Interest in the topics
                                                                                                Information on products / best practices                                                   97 %
Placing ads on Springer Professional activates the users.                                       Information on the sector / new developments                                  71 %
 54 % of users have sought further information on provider homepages
 after having read information on their products or services on Springer Professional.          Research and development findings                             56 %

                                                                                            Source: 2016 online user survey, n=137, conducted by: eResult GmbH, detailed results available on request

                                                                                                                                                                                                        11
Fachwissen. Digital. Finden.
                                                                                  Newsletter
                                                                                       Portrait   1
1 Name:                      Newsletter Marketing | Newsletter Vertrieb
2 Brief description:	The newsletters provide information about
                      current developments of the marketing sector, as well
                      as latest studies, e.g. distribution & sales channels, as
                      well as strategy & management.
3 Target group:              Top decision-makers: CEOs, managing directors,
		                           sales managers, heads of marketing and managers
		                           responsible for turnover.
4 Frequency: Marketing:                        fortnightly, on Thursdays
				                                           (even calendar weeks)
		           Vertrieb:                         fortnightly, on Thursdays
				                                           (odd calendar weeks)
5 Publishing company:  Springer Fachmedien Wiesbaden GmbH
  Contact editor:	Eva-Susanne Krah
                       phone + 49 (0) 611 / 78 78 – 348
                       eva-susanne.krah@springernature.com
                       Gabi Böttcher
		                     phone + 49 (0) 611 / 78 78 – 220
		                     gabi.boettcher@springernature.com
	Contact advertising: Eva Hanenberg (Sales Management)
                       phone + 49 (0) 611 / 78 78 – 226
                       eva.hanenberg@springernature.com
                       Lisa Sachs (Media Sales)
		                     phone + 49 (0) 611 / 78 78 – 179
		                     lisa.sachs@springernature.com
6 Usage data:                Marketing: 15,315 recipients
		                           Vertrieb: 15,567 recipients
		                           (June 2018)

                                                                                                  12
Fachwissen. Digital. Finden.
                                                                                                                            Newsletter
                                                                                                                 Prices | advertising formats                      P
1 Advertisement formats and prices (prices in Euro)
  Newsletter                                                                         pixel format                          fixed price                    kb
  Advertorial/text ad + logo/picture (gif or jpeg)*                      pic 140 × 100, text 300 characters **                 950                       max. 45
  Advertorial/text ad + logo/picture (gif or jpeg)*                      pic 140 × 100, text 650 characters **                1,150                      max. 45
  Fullsize banner (gif or jpeg)*                                                      468 × 60                                1,150                      max. 45
  Rectangle (gif or jpeg)*                                                            300 × 250                               1,150                      max. 45
* not animated files
** incl. spaces

2 Discounts: 	Conditions agreed for print media will not                                    You can find our specifications for online advertising at
                            be applied for online media.                                     www.springerfachmedien-wiesbaden.de/data-delivery
3 Payment conditions:	2 % discount for payment prior to publication;
                            15 % agency commission, agency status must be veri-
                            fied with the commissioning at the latest and in the
                            form of an excerpt from the German Trade Register
                            (Handels­register); valid for Germany: additional VAT
                            applies to all prices listed; payment due: upon receipt of
                            invoice.
   Banking information: 	Springer Fachmedien Wiesbaden GmbH
                            Deutsche Bank Berlin
                            Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                            Swift/BIC: DEUTDEBB
                            IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc

                                                                                                                                                                   13
A world of information from the
financial services and management fields

www.springerprofessional.de
www.versicherungsmagazin.de

www.springerfachmedien-wiesbaden.de      Springer Gabler
You can also read