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Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Print + Online

Media Information 2021
Advertising rate card no. 04
Valid from 10/01/2020

www.springerfachmedien-wiesbaden.de
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
We‘re there for you!
Your contact partners in the advertising marketing department:

Eva Hanenberg                                       Susanne Bretschneider              Carmen Calvo-Zeller
Sales Management                                    Media Sales                        Ad Management
phone + 49 (0) 611 / 78 78 – 226                    phone + 49 (0) 611 / 78 78 – 179   phone + 49 (0) 611 / 78 78 – 616
eva.hanenberg@springernature.com                    lisa.sachs@springernature.com      carmen.calvo-zeller@springernature.com

Springer Fachmedien Wiesbaden GmbH
Abraham-Lincoln-Straße 46 | 65189 Wiesbaden
phone + 49 (0) 611 / 78 78 – 555
anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Cross-media services

                          Journal                                        Online solutions                          Books                    Digital solutions

                                                                                                                                          • Webinars
                                                                                                                                          • Podcasts

                                                                                                          Print + digital
All 6 print issues also             4x per year as
as e-magazine                       pure e-magazine

                          Enhance your marketing with offprints of our specialist articles!
                          We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
                          content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
                          communications. Give us a call, and we’ll be happy to advise you:
                          Eva Hanenberg | Sales Management | phone + 49 (0) 611 / 78 78 – 226 | eva.hanenberg@springernature.com
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Table of contents
                                                                                                                                                                                                                                                                  in der Klebetechnik

Trade journal                                                                                                                                              Website
Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1   Portrait  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Schedule and topics  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2           Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
Advertising rate card no. 04 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4                   Usage statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Circulation and distribution analysis  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7                       Newsletter
Range overview Print + Digital  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8                    Portrait  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
                                                                                                                                                           Prices | Advertising formats  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Trade journal
                                                                                                                                    Title portrait                    1
 1 Title:                    Sales Excellence                                                10 Publishing company:       Springer Gabler
                                                                                             			                          Springer Fachmedien Wiesbaden GmbH
 2 Brief description:	Sales Excellence is Germany‘s leading platform for                    			                          Abraham-Lincoln-Str. 46 | 65189 Wiesbaden
                       practitioners and managers in B2B sales. We provide                   			                          phone + 49 (0) 611 / 78 78 – 0
                       advertising partners with an excellent basis for net-                 			                          www.springerfachmedien-wiesbaden.de
                       working with this top-class target group: from print
                       to innovative digital products such as eMagazine                      11 	Publisher:              –
                       and Sales Excellence digital, on Xing, LindedIn,
                       Twitter and the Springer Professional knowledge                       12 Advertising:	Eva Hanenberg (Sales Management)
                       database. Sales Excellence is published in six print                                   phone + 49 (0) 611 / 78 78 – 226
                       and four purely digital editions per year. The editori-                                eva.hanenberg@springernature.com
                       al team offers sound, practice-oriented specialist                      		                         Lisa Sachs (Media Sales)
                       information, background reports, interviews, and                      			                          phone + 49 (0) 611 / 78 78 – 179
                       digital and networked services for all levels of sales.               			                          lisa.sachs@springernature.com
                       The technical articles are competently prepared by
                       renowned authors from sales practice, science and                     13 Editor:	Gabi Böttcher (Legally responsible for content,
                       sales consulting.                                                                 Editor-in-Chief)
                                                                                                         phone + 49 (0) 611 / 78 78 – 220 | fax – 78220
 3 Target group:	Top decision-makers and proven experts, Managers,                                      gabi.boettcher@springernature.com
                  practitioners and sales representatives in Sales and
                  Marketing.                                                                   		                         Eva-Susanne Krah
                                                                                             			                          phone + 49 (0) 611 / 78 78 – 348
 4 Frequency:                10 times a year | 6 times Print/E-Magazine                      			                          eva-susanne.krah@springernature.com
			                          + 4 times eMagazine with additional digital content
                                                                                             14 Scope analysis:           on request
 5 Magazine size:            210 mm × 279 mm
                                                                                             15 Content analysis
 6 Year of publication:      4th volume 2021                                                 		 of the editporial part:   on request
 7 Subscription price:	Yearly subscription
                         Germany                         € 199 (incl. V.A.T. + p&p)
                         Foreign countries             € 210.28 (excl. V.A.T. / incl. p&p)
                         Single issue                  € 23.88 (incl. V.A.T. + p&p)
 8 Official journal of:      –
 9 Membership:              –

                                                                                                                                                                          1
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Trade journal
                                                                                                                                             Schedule and topics                                           T
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg).
Issue, month      Fairs, events, congresses          Locations    Dates    Main topics                                            Further topics                                              Newsletter for the
(AD, CD, PD)*     		                                              2021                                                                                                                        issue**
Print-Issue 1/2   Sales Marketing Messe              Munich       02/25    Recruiting in Sales                                    Supply Chain Digitization: Efficiency gains and             Subject:
AD 	01/25/2021   Internet World                     Munich       03/09–10 Recruiting in the „New Normal“ in the wake             increased sales in B2B through digitization of ordering     Recruiting in Sales
CD  01/29/2021   SOM - eBusiness, Online Marketing,                       of the corona crisis, innovative image and             processes                                                   Date of dispatch:
PD  02/18/2021   Direct Marketing                   virtual Fair 03/16–18 recruiting measures, digital recruiting                Agile Distribution: New measuring instruments in            02/18/2021
                                                                                                                                  times of transformation and cultural change
Digital-Issue 3 IMU Frühjahrstagung                   Mannheim         03/18    Innovation Management                             B2B e-Commerce: Digital lead generation, digital            Subject:
AD  03/01/2021 Hannover Messe                        Hanover          04/12–16 Innovative sales teams, project manage-           distribution channels, digital selling                      Innovation
CD  03/05/2021 Dialog Summit                         Frankfurt/Main   04/13–14 ment in sales, start-ups, sales models of the     Sales Management: Team building, sales force                Management
PD  03/18/2021                                                                 future                                            management, motivation                                      Date of dispatch:
                                                                                                                                                                                              03/18/2021
Print-Issue 4 Paperworld                              Frankfurt/Main   04/17–20 Reorganization in Sales                           Sales Performance: Sales organizations of tomorrow,         Subject:
AD  03/18/2021 Ambiente                              Frankfurt/Main   04/17–20 Change management in sales, restructu-            holistic customer management, measuring sales perfor-       Reorganization in
CD  03/24/2021                                                                 ring, factoring, sales processes, analysis of     mance, sales auditing, team performance in sales, seal of   Sales
PD04/15/2021                                                                   strengths and weaknesses, HR and role             approval and certified audit providers, sales enablement    Date of dispatch:
                                                                                profiles                                          strategies for more sales and earnings                      04/15/2021
                                                                                                                                  Key Account Management: New role for KAM,
                                                                                                                                  support for digital key customers
Digital-Issue 5 Tendence                              Frankfurt/Main   June        Customer Service 4.0                           Digital Customer Dialogue: Live chats, self-service,        Subject:
AD  05/05/2021 Vertriebsmanagement Kongress          Darmstadt        June        New service concepts, tel. customer service    bots, automated processes                                   Customer Service 4.0
CD  05/11/2021                                                                    versus messaging, best practices from sales,   Incentives: New incentive strategies and models,            Date of dispatch:
PD  05/27/2021                                                                    after sales, monetization                      bonus models, company cars                                  05/27/2021

Print-Issue 6                                                                      Digital Engineering                            Compensation: Compensation models, motivation               Subject:
AD  05/28/2021                                                                    New sales technologies, mobile sales,          factor compensation, team compensation                      Digital Engineering
CD06/04/2021                                                                      process automation in sales                    Sales Management Skills: Executive as coach, soft           Date of dispatch:
PD06/24/2021                                                                                                                     skills, new tasks and roles in leadership positions         06/24/2021

                                                                                                                                                                                                                     2
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Issue, month Fairs, events, congresses Locations Dates    Main topics                                                               Further topics                                             Newsletter for the
(AD, CD, PD) * 		                                2021                                                                                                                                          issue**
Print-Issue 7/8 IFA                    Berlin    09/03–07 AI and Smart Sales                                                        Customer Relationship Management: Building                 Subject:
AD 	07/12/2021                                           Service sales in sales, telemarketing, lead                               trust, Customer loyalty, advertising material              AI and Smart Sales
CD  07/16/2021                                           prediction, customer interaction, human                                   Pricing Strategies: Increasing profitability and compe- Date of dispatch:
PD  08/05/2021                                           versus machine, CRM, customer analytics,                                  titiveness through the right pricing strategy, negotiation 08/05/2021
                                                          VR+AR technologies on sale                                                of conditions, dynamic pricing

Digital-Issue 9 dmexco                                         Cologne       09/20–23 Social Selling                               Complaint Management: Customer recovery,                        Subject:
AD  08/16/2021 Suisse EMEX                                    Zurich/CH     10/01–03 Addressing customers digitally on the social strategic handling of customer complaints, complaint            Social Selling
CD  08/20/2021 IT-SA IT-Security                              Nuremberg     10/12–14 web, video meetings, virtual customer visits management tools                                                Date of dispatch:
PD  09/02/2021                                                                                                                    Customer Value: Customer value management,                      09/02/2021
                                                                                                                                   value selling, effective sales through customer value
                                                                                                                                   management

Print-Issue 10 DKM                                             Dortmund      10/26–28 Digital Transformation in Sales               Growth Strategies and Future Markets:                          Subject:
AD  09/20/2021 Medientage München                             Munich        October How sales teams can master change, trans-      Expansion, foreign sales, developing new markets,              Digital Transforma-
CD  09/24/2021                                                                       formation processes, customer approach,       building global sales teams                                    tion in Sales
PD  10/14/2021                                                                       digital customer acquisition                  Further Education in Sales: New sales training                 Date of dispatch:
                                                                                                                                    concepts, e-learning, blended learning                         10/14/2021

Digital-Issue 11 Deutscher Handelskongress                     Berlin        November Multichannel Distribution                     Motivation: Leading sales teams in the digital world,          Subject:
AD  10/25/2021                                                                       New sales opportunities, customer loyalty     motivation factors                                             Multichannel
CD  10/29/2021                                                                       strategies, omnichannel, crosschannel,        Increasing Profitability in Sales: Revenue strategies,         Distribution
PD  11/11/2021                                                                       sales partnerships, customer orientation      increasing productivity, innovative business models            Date of dispatch:
                                                                                                                                                                                                   11/11/2021

Print-Issue 12                                                                          Field Service Management                    Technical Sales: Qualification of salespersons in techni-      Subject:
AD  11/15/2021                                                                         Annual target discussions, target agree-    cal sales, sales of products requiring intensive consulting,   Field Service
CD  11/19/2021                                                                         ment, bonus payments, recruitment,          digital process optimization, service sales                    Management
PD  12/09/2021                                                                         geomarketing, tour planning                 Sales Controlling: Key figure control, forecasts,              Date of dispatch:
                                                                                                                                    activity-based costing, KPI                                    12/09/2021

*
    AD = Advertising deadline | CD = Copy deadline | PD = Publication date
**
     Further information on advertising opportunities in the newsletter can be found on page 14.

                                                                                                                                                                                                                         3
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Advertising rate card no. 04, valid from 10/01/2020
                                                                                                                                  Trade journal
                                                                                                                                                                             P
1 Advertisement formats and prices (prices in Euro)
  Format                                                   Type area formats                    Format for bleed ads                b/w4-colours*
                                                           width × height in mm                 width × height in mm**              in Euro
  2/1 page                                                 388 × 240                            420 × 279                                    6,450
  1/1 page                                                 175 × 240                            210 × 279                                    3,950
  2/3 page            upright | horizontal                 115 × 240 | 175 × 156                131 × 279 | 210 × 177                        3,250
  1/2 page            upright | horizontal                 85 × 240 | 175 × 117                 101 × 279 | 210 × 137                        2,450
  1/3 page            upright | horizontal                 55 × 240 | 175 × 76                  63 × 279 | 210 × 86                          1,850
  1/4 page            upright | horizontal | block         40 × 240 | 175 × 56 | 85 × 117       46 × 279 | 210 × 63 | 101 × 137              1,250

* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
Actual distributed circulation: 2,701 copies

	Surcharge for advertising in the eMagazine                                                    You can find our technical informations and specifications for digital copy at
  (only in combination with printed advertisement)                                              www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
    Type of advertising                  File format                               Price in €   Journal format:                  210 mm wide × 279 mm long
                                                                                   750
                                                                                                Print space:                     175 mm wide × 240 mm long
    Audio or video integration           mp4 or YouTube-video
                                                                                                Printing and binding methods: Offset, staple binding

    Picture gallery
                                         .jpg, .jpeg, .png, .bmp                   500          Contact:                           Carmen Calvo-Zeller
                                                                                                                                    (Ad Management)
                                                                                   250
                                                                                                                                    phone + 49 (0) 611 / 78 78 – 616
    Linked advertisement | Insertion     Link
    (e.g. logo, website)                                                                                                            carmen.calvo-zeller@springernature.com
    PDF download                         Link                                      250          Other special forms of advertising such as the Roundtable „Im Diskurs“
                                                                                                (In discourse) and much more on page 6.

                                                                                                                                                                                 4
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Trade journal
                                                                   Advertising rate card no. 04, valid from 10/01/2020                                        P
2 Additional fees:                                                                   	                    Fixed enclosures: (no discounts available)
  Placement:	        2nd, 3rd and 4th cover pages 4c                     € 523                           Per thousand up to 25 g, incl. gluing costs,
                      Binding placement requests                          € 523                           applicable only with purchase of a 1/1 page ad
                                                                                                           for postcards                                      € 120
  Colour: 	          Fee for special colours: fee for                                                     for CD, booklets                                   € 160
                      each additional colour, price                  on request                           Number of supplements                         on request
  Format:	           Ads over the binding:              10 % of the b/w price                            Larger and heavier formats                    on request
                      Island position ads:               60 % of the b/w price                            (also applies for product samples)
                      Satellite position ads:            10 % of the b/w price    6 Contact:	            Eva Hanenberg (Sales Management)
                      Ads running into the bleed:        20 % of the b/w price                            phone + 49 (0) 611 / 78 78 – 226
3 Discounts: 	applicable for orders placed within the advertising year                                    eva.hanenberg@springernature.com
  	                  Quantity Scale		                 Length Scale                                        Lisa Sachs (Media Sales)
                      For 3 ads                 3%           3 pages        5%    		                      phone + 49 (0) 611 / 78 78 – 179
                      For 5 ads                 5%           5 pages       10 %   		                      lisa.sachs@springernature.com
                      For 10 ads              10 %         10 pages        15 %   7	
                                                                                     Payment conditions:	Payment within 10 days with 2% discount, net within
  	Only one discount scale may be applied.                                                                30 days after invoice date.
                      Discounts apply to all additional fees: colour, placement                            15 % agency commission, agency status must be verified
                      and bleed fees. Discounts do not apply to special costs                              with the commissioning at the latest and in the form of
                      or additional technical costs.                                                       an excerpt from the German Trade Register (Handels­
4 Columns:            Representation offers                          on request                           register); valid for Germany: additional VAT applies to all
                                                                                                           prices listed; payment due: upon receipt of invoice.
5 Special advertising Loose / fixed Inserts: (no discounts available)
  forms: 	2-page                                                       € 3,900     Banking information:	Springer Fachmedien Wiesbaden GmbH
                      4-page                                            € 5,600                           Deutsche Bank Berlin
                      These prices apply for paper weights up to 170 g.                                    Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                      Delivered untrimmed, trimming on request.                                            Swift/BIC: DEUTDEBB
                                                                                                           IBAN: DE09 1007 0000 0069 7003 00
  	                  Enclosures: (no discounts available)
                      Loose, maximum size 203 mm × 272 mm                          	You can find our general terms and conditions at
                      Up to 25 g per thousand                             € 340     www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
                      Up to 30 g per thousand                             € 350
                      Number of enclosures                           on request
                      Prices for heavier enclosures                  on request

                                                                                                                                                                    5
Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
Special forms of advertising: Corporate content formats
                                                                                                                          Attention-grabbing and target-oriented!

             Format: Best Practice                                       Format: Interview              Format: Company profile             Format: Roundtable
               „In the company“                                          „In conversation“                     „In view“                       „In discourse“

                  Scope: 1-2 pages                                          Scope: 1-2 pages                   Scope: 2 pages                   Scope: 4 pages
                    Components:                                               Components:                      Components:                       Components:
                 • Box with key facts                                         • 3-6 questions            • Portrait about the company          • Expert discussion
                                                                                                                                              on a specific subject
                   • Company logo                                   • Photo of the person interviewed      • Highlighting of news:
                                                                                                              e.g. new products,                   • Publication
             • Integrated interview box                               • Company portrait with logo         new corporate strategy,          (4 page follow-up report)
                   with 3 questions                                                                      new company structure etc.              in the magazine

Note: All corporate content formats are marked as a special advertisement publication.

Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.

We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management)
						                                                   phone + 49 (0) 611 / 78 78 – 226
						eva.hanenberg@springernature.com

                                                                                                                                                                        6
Trade journal
                                                                                        Circulation and distribution analysis                                   2
1 Circulation                                                                      4	Digital distribution:
  monitoring:            –                                                         	 All printed issues of Sales Excellence are also published in electronic form,
2 Circulation analysis:	average number of copies per issue in one year               as well as in the digital library springerprofessional.de, which is used
                                                                                      by an average of 0.27 million unique visitors per month.
                                                                                      (Source: AGOF daily digital facts 2020-06).
   Print run                         3,000
   Actual distributed                                                              5 Article downloads:
   circulation (ADC):                2,701    of which, abroad:               60
                                                                                     In the space of 12 months (March 2019 to Feb. 2020) 6,713 Sales Escellence
   Copies sold:                        927    of which, abroad:               60     articles were downloaded from www.springerprofessional.de (PDF down-
   Subscription copies:                927    Member copies:                   –     loads in the subscriber-only area, not including previews and HTML views).
   Individual sales:                     –                                           PDF downloads include advertisements.
   Other sales:                          –
   Voucher copies:                   1,774
   Reminder, archive and
   record copies:                      299

3 Geographical distribution analysis:

                                                        Percentage of
                                                        actual circulation
   Economic area                                           %       copies
   Germany                                               97.8        2,641
   Foreign countries                                      2.2            60
   Actual distributed circulation (ADC)                 100.0         2,701

3.1 Coverage in Germany structured according to postcode areas:
    current coverage upon request

                                                                                                                                                                      7
Range overview Print + Digital

                                                                                        Springer Professional
                                                                                        Unique Users: 270,000
                                                                                        (AGOF daily digital facts 2020-06)

Comprehensive B2B coverage                                                              Article downloads
                                                                                        Sales Excellence: 6,713
With the communication channels of                                                      (March 2019 - Feb. 2020)
Springer Fachmedien Wiesbaden GmbH you
can reach specialists and managers in the
banking industry in an up-to-date, reliable
                                                                                                                                 Sales Excellence
                                              Print                                                                              digital multi-user licenses/
and sustainable manner.                       Print run: 3,000 copies                                                            IP-activations for
With its unique combination of print and      ADC: 2,701 copies                                                                  companies:
online, Sales Excellence takes full account   Subscription copies                                                                22,730 Users
of changes in the media.                      (inkl. eMagazine + archive):                                                       (August 2020)
                                              927 copies
The growing concentration on online as                                             Print and more...
a central channel of communication offers
the highest possible performance within
a predictable budget.
Our media - your advertising success!                              Newsletter
                                                                   Vertrieb:                                           E-Magazin
                                                                   14,333 subscribers                                  Sales Excellence:
                                                                   Marketing:                                          16,519 PIs
                                                                   14,844 subscribers                                  (2019)
                                                                   (July 2020)

                                                                                                                                                                8
Fachwissen. Digital. Finden.
                                                                                      Website
                                                                                        Portrait   1
1 Web adress (URL):         springerprofessional.de/marketing-vertrieb
2 Brief description:        Our excellent editorial staff selects and summarises
		                          the latest news in the areas marketing & sales, e.g.
		                          channels of distribution, marketing strategy, product
		                          management, customer management & CRM, as well
		                          as reimbursement & incentive systems.
3 Target group:             T op decision-makers: CEOs, managing directors,
                             sales managers, heads of marketing and managers
                             responsible for turnover
4 Publishing company:  Springer Fachmedien Wiesbaden GmbH
	Contact editor:      Gabi Böttcher
                       phone + 49 (0) 611 / 78 78 – 220
                       gabi.boettcher@springernature.com
                       Eva-Susanne Krah
		                     phone + 49 (0) 611 / 78 78 – 348
		                     eva-susanne.krah@springernature.com
  Contact advertising:	
                       Eva Hanenberg (Sales Management)
                       phone + 49 (0) 611 / 78 78 – 226
                       eva.hanenberg@springernature.com
  	                   Lisa Sachs (Media Sales)
                       phone + 49 (0) 611 / 78 78 – 179
                       lisa.sachs@springernature.com
  For agencies:	
                Business Advertising GmbH
                phone + 49 (0) 211 / 17 93 47 – 0
                werbung@businessad.de
5 Usage data: 	Page 11

                                                                                                       9
Fachwissen. Digital. Finden.
                                                                                                                                      Website
                                                                                                                Prices | advertising formats                           P
1 Advertisement formats and prices (prices in Euro)

      Web                                                                               pixel format                          cpm                            kb
      Fullsize banner                                                                     468 × 60                             90                          max. 120
      Superbanner (big size)                                                              728 × 90                             90                          max. 120
      Skyscraper                                                                          120 × 600                            90                          max. 120
      Wide skyscraper                                                              160 or 200 × 600                            90                          max. 120
      Medium rectangle                                                                    300 × 250                            90                          max. 120
      Wallpaper (superbanner + skyscraper)*                                               728 × 90 +                          180                     each max. 120
                                                                                          120 × 600
      Billboard                                                        770 | 800 | 870 or 970 × 250                           180                          max. 120
      Half page                                                                           300 × 600                           180                          max. 120
*
    Background colouring on request.

Details on special ad formats on request.

2 Discounts:                     Conditions agreed on for print media do not apply for            Banking information: Springer Fachmedien Wiesbaden GmbH
                                 online media.                                                                         Deutsche Bank Berlin
3 Payment conditions:            Payment within 10 days with 2% discount,                                              Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                                 net within 30 days after invoice date.                                                Swift/BIC: DEUTDEBB
                                 15 % agency commission, agency status must be veri-                                   IBAN: DE09 1007 0000 0069 7003 00
                                 fied with the commissioning at the latest and in the
                                 form of an excerpt from the German Trade Register                You can find our general terms and conditions at
                                 (Handelsregister); valid for Germany: additional VAT             www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
                                 applies to all prices listed; payment due: upon receipt of
                                 invoice.

                                                                                                                                                                             10
Fachwissen. Digital. Finden.
                                                                                                                                                      Website
                                                                                                                                              Usage statistics                                    N
1 Usage monitoring:
2 Usage statistics:	on request | Contact: eva.hanenberg@springernature.com

Results of the 2016 online user survey on Springer Professional
Excerpt from the results for the target group Marketing + Vertrieb, recruited from: springerprofessional.de/marketing-vertrieb

   The high journalistic quality of Springer für Professionals offers an                    The content reaches decision-makers.
   outstanding setting for advertising.                                                      94 % either make investment decisions directly or at least advise their
                                                                                            company on investment planning.
            Ratings of the portal characteristics (very good / good)                         56 % hold a leading position in their company.
   Authentic and trustworthy content                                          77 %

   Practice-relevant content                                             75 %                  There is a great deal of interest in the topics covered.
   Topicality of the content                                           72 %                                                   Interest in the topics
                                                                                                Information on products / best practices                                                   97 %
Placing ads on Springer Professional activates the users.                                       Information on the sector / new developments                                  71 %
 54 % of users have sought further information on provider homepages
  after having read information on their products or services on Springer Professional.         Research and development findings                             56 %

                                                                                            Source: 2016 online user survey, n=137, conducted by: eResult GmbH, detailed results available on request

                                                                                                                                                                                                        11
Fachwissen. Digital. Finden.
                                                                                  Newsletter
                                                                                       Portrait   1
1 Name:                      Newsletter Vertrieb | Newsletter Marketing
2 Brief description:	The newsletters provide information about
                      current developments of the marketing sector, as well
                      as latest studies, e.g. distribution & sales channels, as
                      well as strategy & management.
3 Target group:              Top decision-makers: CEOs, managing directors,
		                           sales managers, heads of marketing and managers
		                           responsible for turnover.
4 Frequency:                 Vertrieb: fortnightly, on Thursdays
		                           Topics + Dispatch dates on p. 2/3
                             Marketing: monthly, every 4th Wednesday
5 Publishing company:  Springer Fachmedien Wiesbaden GmbH
  Contact editor:	Gabi Böttcher
                       phone + 49 (0) 611 / 78 78 – 220
                       gabi.boettcher@springernature.com
                       Eva-Susanne Krah
		                     phone + 49 (0) 611 / 78 78 – 348
		                     eva-susanne.krah@springernature.com
	Contact advertising: Eva Hanenberg (Sales Management)
                       phone + 49 (0) 611 / 78 78 – 226
                       eva.hanenberg@springernature.com
                       Lisa Sachs (Media Sales)
		                     phone + 49 (0) 611 / 78 78 – 179
		                     lisa.sachs@springernature.com
6 Usage data:                Vertrieb: 14,333 subscribers
		                           Marketing: 14,844 subscribers
		                           (July 2020)

                                                                                                  12
Fachwissen. Digital. Finden.
                                                                                                                            Newsletter
                                                                                                                 Prices | advertising formats              P
1 Advertisement formats and prices (prices in Euro)
  Newsletter                                                                         pixel format                          fixed price            kb
  Advertorial/text ad + logo/picture (gif or jpeg)*                      pic 140 × 100, text 300 characters **                 950               max. 45
  Advertorial/text ad + logo/picture (gif or jpeg)*                      pic 140 × 100, text 650 characters **                1,150              max. 45
  Fullsize banner (gif or jpeg)*                                                      468 × 60                                1,150              max. 45
  Rectangle (gif or jpeg)*                                                            300 × 250                               1,150              max. 45
* not animated files
** incl. spaces

2 Discounts: 	Conditions agreed for print media will not                                    You can find our specifications for online advertising at
                            be applied for online media.                                     www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
3 Payment conditions:	Payment within 10 days with 2% discount,
                            net within 30 days after invoice date.
                            15 % agency commission, agency status must be veri-
                            fied with the commissioning at the latest and in the
                            form of an excerpt from the German Trade Register
                            (Handels­register); valid for Germany: additional VAT
                            applies to all prices listed; payment due: upon receipt of
                            invoice.
   Banking information: 	Springer Fachmedien Wiesbaden GmbH
                            Deutsche Bank Berlin
                            Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                            Swift/BIC: DEUTDEBB
                            IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/en/media-sales/gtc

                                                                                                                                                                13
A world of information from the
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