2018 PLAYBOOK DISCOVER WHAT'S POSSIBLE - Athletic Business
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2018 PLAYBOOK D I S C OV E R W H AT ’ S P O S S I B L E
CONNECTING YOU TO DECISION-MAKERS WHO DRIVE YOUR BUSINESS FORWARD. IN PRINT | ONLINE | IN PERSON IF YOUR PRODUCT OR SERVICE BELONGS IN AN ATHLETIC, FITNESS OR RECREATION FACILITY, YOU BELONG IN ATHLETIC BUSINESS. When it comes to high-impact marketing, we have the audience and solutions you need to grow brand awareness and improve your bottom line: qualified print subscription, meticulously maintained email list, engaged social media connections and the annual AB Show. Athletic Business connects you to the full spectrum of decision-makers in athletic, fitness and recreation facilities nationwide. No other media brand delivers the entire market like AB. Plus, our audience has money to spend on products and services like yours. With industry spending on the rise, you can’t afford to miss being seen by our audience through our print, digital and in-person marketing platforms — all designed for maximum impact.
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AB’S MULTI-PLATFORM APPROACH REACH PROSPECTS
TO THE ENTIRE MARKET IN EVERY VERTICAL
HIGH SCHOOL 36%
45,000+
EMAIL SUBSCRIBERS
2,700+ COLLEGE/UNIVERSITY 22%
ANNUAL AB SHOW
ATTENDEES HEALTH CLUBS/Ys/PRIVATE REC 19%
40,000
MAGAZINE SUBSCRIBERS
PARKS & REC 12%
11%
84,000+
OTHER: ARCHITECTS, MILITARY, PRO SPORTS
MONTHLY WEBSITE VISITORS Print circulation breakdown only. Digital breakdown
can be found at athleticbusiness.info/digitalaudience.
AB athleticbusiness.info WELCOME
TRUSTED RESOURCE.
PROVEN ENGAGEMENT.
40 YEARS EXPERIENCE.
Our audience represents massive buying power, meaning we are your ultimate platform to reach
an engaged audience of 40,000 athletic, fitness and recreation decision-makers who are looking
to build and grow the facilities of tomorrow. For the past 40 years, our readers have relied on
Athletic Business to find everything they need to advance their facilities and programs.
In fact, our readers have identified Athletic Business as the #1 way they find new products. From
traditional ads to sponsored content, we have a print solution that will fit your strategy and budget.
“ I’ve always identified Athletic Business as the #1 publication in the industry — while other publications have failed,
Athletic Business has continued to remain strong and thrive. Because of that, we have relied on them to keep us in
front of our clients and prospective clients.
Jim Peterson, President | SNA Sports Group “
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OUR NUMBERS SPEAK FOR THEMSELVES
86 % 86 % 92 % 56 %
INCREASE IN
SPENDING
OF ATHLETIC BUSINESS OF MAGAZINE SUBSCRIBERS OF AB SUBSCRIBERS SAY CAPITAL IMPROVEMENT
READERS ARE “DIRECTOR HAVE RENEWED THEIR THEY USE THE PRINTED SPENDING INCREASED
LEVEL” OR ABOVE SUBSCRIPTION WITHIN THE BUYERS GUIDE ANNUALLY IN 2017*
LAST 16 MONTHS *According to AB Architectural
Showcase submissions
AB athleticbusiness.info/print PRINT
YOUR BRAND
CONNECTED TO OUR AUDIENCE WE’RE MORE THAN JUST PRINT. WE ALSO HAVE HIGH
365 DAYS A YEAR.
VISIBILITY, IMPACTFUL DIGITAL MARKETING SOLUTIONS YOU NEED
TO REACH YOUR PROSPECTS WHEN, WHERE AND HOW THEY
CONSUME INDUSTRY-RELATED CONTENT.
ATHLETIC BUSINESS TODAY CUSTOM E-MAIL WEBSITE SOCIAL MEDIA
Daily e-newsletter sent to 45,000+ Exclusive opportunity to reach your Athleticbusiness.com draws A fun and engaging way to reach
engaged athletic, fitness and target audience from a database of more visitors and pageviews 12,350+ athletic, fitness and
recreation professionals 45,000+ decision-makers than any other website in recreation decision-makers who
the industry live and breathe the industry
“ The Athletic Business team has been a pleasure to work with, from start to finish! The day our email blast was sent,
we saw a nice bump in traffic to our landing page, as well as about a dozen conversions (to watch our video) and
several quote requests. With AB, we found a great partner to spread our message.
Erin Earley, Marketing & Communications | Clarion Safety Systems “
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AN ENGAGED
AND GROWING
AUDIENCE OF
55,000+ 1MIL+ 27%
GUARANTEED WEEKLY ANNUAL UNIQUE VISITORS AVERAGE OPEN RATE FOR
BUYERS
IMPRESSIONS FOR ADVERTISERS IN TO ATHLETICBUSINESS.COM ATHLETIC BUSINESS
ATHLETIC BUSINESS TODAY E-MAIL PRODUCTS
AB athleticbusiness.info/digital DIGITALDIGITAL + SOCIAL BOTTOM
AB SHOW 2018
WHERE: NEW ORLEANS, LOUISIANA
WHEN: NOVEMBER 7-10, 2018
EXHIBIT LEARN CONNECT
“ Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many
audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on
Athletic Business to increase and maintain our presence in the industry through the magazine, online and
in-person at AB Show – and they haven’t let us down!
“
Ashley Haberman, Marketing Manager, Commercial Markets | Matrix FitnessTHE ULTIMATE SELLERS’ MARKET
NOW COMING TO NEW ORLEANS
Leverage the power of face-to-face networking that only Athletic Business can provide.
AB Show is the annual educational conference and trade show that 2,700+ athletic, fitness, recreation and military professionals rely on to meet with
manufacturers, suppliers and architects who can provide the solutions they need to effectively manage and equip their programs and facilities.
Our attendee base of facility decision-makers head to AB Show with the intent to buy and find the latest and greatest products and services for
current and future capital improvement projects.
Boasting a diverse attendee base of thousands, AB Show is where leads are discovered and business gets done.
EXPANDED
MILITARY 2,700+ 250+ 130
PRESENCE ATTENDEES EXHIBITORS EDUCATIONAL SESSIONS
AB athleticbusiness.info/abshow AB SHOWA TRADE SHOW DESIGNED FOR
SOLUTIONS AB Show attendees are key athletic,
WITH ATTENDEES fitness, recreation and military decision-
WHO ARE READY TO BUY. makers looking to buy and discover the
“next best thing” from companies like yours.
ATTENDEE PROFILE*
OUR ATTENDEES HAVE
PARKS & REC: 29%
CAPITAL IMPROVEMENT PLANS FOR:
COLLEGE/UNIVERSITY: 15%
47% FITNESS & TRAINING FACILITIES
MILITARY: 15% 27% GYMS/FIELD HOUSES
HEALTH CLUB: 12% 20% STADIUMS & ATHLETIC FIELDS
PRIVATE FACILITY: 7%
ARCHITECTURE/CONSULTANT: 7% 19% AQUATIC FACILITIES
OTHER: 15%
(Corporate fitness, resort/hotel,
*Data as of August 30, 2017 associations, dealers)
160,000 SQ FT OF
ATHLETIC & FITNESS SOLUTIONS
995+ capital improvement projects scheduled to take
place in the next year from AB Show attendees
ATHLETIC
BUSINESS TECHNOLOGY NEW
EXHIBITOR FREE-THROW
$5MIL minimum budget for upcoming building and
renovation projects from VIP Hosted Buyers
BOOTH PAVILION PAVILION COURT
INNOVATION
STATION
BUYING 29 Countries
48 U.S. States
NAYS
POWER FROM: 9 Canadian Provinces
MFA
PAVILION PAVILION
DEMO
STAGE
READY TO GET STARTED?
STEVE STATSICK
Exhibits Director
(608) 729-4191
steve@abshow.comATHLETIC BUSINESS IN ACTION
CUSTOMER SPOTLIGHT:
SPORTURF
NEW PRODUCT LAUNCH: COMBAT TURF
Print Ads
About the product: Combat Turf is a multi-functional, non-infill surface perfect for athletic,
fitness and recreation facilities. It is the official agility training turf of UFC Welterweight Champion
Tyron “The Chosen One” Woodley.
Athletic Business offers unique and forward-thinking integrated marketing opportunities to
help your company get maximum exposure via our highly-engaged platforms: print, digital
and in-person at AB Show.
Custom E-Mail
40,000 45,000+ 1 MIL+ 12,350+ 2,700+
PRINT SUBSCRIBERS E-MAIL SUBSCRIBERS ANNUAL WEBSITE VISITORS SOCIAL MEDIA CONNECTIONS ANNUAL AB SHOW ATTENDEES
“ The Athletic Business audience is perfectly aligned with our target market, so when we launched Combat Turf, our entire product
launch was through Athletic Business. Not only do we have definite spikes in high-quality leads coming in as a result of advertising
with AB, but we’ve also been able to expand our dealer network.
Matt Riggs, Marketing Manager | Sporturf “score
PRODUCTS DIGITAL
PROVEN TO MAKE AN IMPACT Leaderboard
Banner Ads
on AB website
Ask about our
PRINT retargeting
capabilities!
Custom E-Mail Sponsored Content
Athletic Business Today Banner Ads
Multiple print solutions and sizes available. Ask us about our “outside From Social Media Packages to Banner Ads to Custom E-Mail, we have digital
the box” print opportunities to help your brand really stand out. solutions designed to meet any marketing need and get you proven results.
Explore all of our print solutions at athleticbusiness.info/print. Explore all of our digital solutions at athleticbusiness.info/digital.
AB athleticbusiness.info INTEGRATED MARKETING + PRODUCTSPACKAGES
TAKE ADVANTAGE OF THE BEST
ATHLETIC BUSINESS HAS TO OFFER.
Want to start reaching prospects in the athletic, fitness and recreation industry, but don’t know
where to start? Whether your goal is to generate brand awareness, reach new prospects or launch
a new product, we’re here to provide you with recommendations for every price point.MARKET ENTRY BRAND BUILDER MARKET LEADER
• 2 quarter-page Print Ads in • 4 half-page Print Ads in Athletic Business magazine • 5 full-page Print Ads in Athletic Business magazine
Athletic Business magazine • 12 month digital Microsite + Banner • 12 month digital Microsite + Banner
• 12-month digital Microsite + Banner • 4 months Web Banner on athleticbusiness.com • 6 weeks E-Newsletter Sponsorship
• 1 Social Media Package • 1 targeted Custom E-Mail blast • 3 targeted Custom E-Mail blasts
• Marketing support • 1 Social Media Package • 1 digital Sponsored Content article + promotion
• Marketing support • 3 Social Media Packages
• Marketing support
$5,500 NET $16,300 NET $32,500 NET
AB SHOW 2018 ADD ON:
**Rates listed below do not include corner fee**
• 10’x10’ Exhibit Space : $2,650 • 10’x10’ Exhibit Space: $2,550 • 10’x10’ Exhibit Space: $2,450
• 10’x20’ Exhibit Space: $5,300 • 10’x20’ Exhibit Space: $4,900 • 10’x20’ Exhibit Space: $4,700
• 20’x20’ Exhibit Space: $10,600 • 20’x20’ Exhibit Space: $9,700 • 20’x20’ Exhibit Space: $9,300
AB athleticbusiness.info/packages PACKAGES + EDITORIAL CALENDAR2018 EDITORIAL CALENDAR
Ad Close: 12/5 Ad Close: 1/30 Ad Close: 3/1
JAN/FEB Ad Due: 12/8 MARCH Ad Due: 2/6 APRIL Ad Due: 3/6
AQUATIC DESIGN PORTFOLIO THE BUYERS GUIDE • PRODUCT SPOTLIGHT:
• College Rec Programming • PRODUCT Includes 2018 Purchasing Survey Gymnasium Products and Indoor Surfaces
• L ocker Rooms SPOTLIGHT: • PURCHASING GUIDE: Gym Flooring
Cardio Equipment 92% of AB readers say they
• Training Room & Rehab SPECIAL • B aseball Field Components & Maintenance
• PURCHASING use the print Buyers Guide
Amenities Microsite • Aquatics: Pool Air Quality
GUIDE: each year
• Indoor Sports Complexes Pricing for Print • Audio/Visual: Stadiums & Arenas
• Emergency Response Treadmills Advertisers
• Fitness Technology
Bonus Distribution: AOAP, NIRSA, IHRSA
Digital Emphasis January: Fitness Bonus Distribution: All Major 2018 Shows
Digital Emphasis February: Aquatics Digital Emphasis: Basketball Facilities Digital Emphasis: Field Maintenance
Ad Close: 3/30 Ad Close: 5/1 Ad Close: 6/1
MAY Ad Due: 4/5 JUNE Ad Due: 5/7 JULY/AUG Ad Due: 6/6
• PRODUCT SPOTLIGHT: Aquatic Components ANNUAL ARCHITECTURAL SHOWCASE • PRODUCT SPOTLIGHT: Locker Rooms & Laundry
$2.62 Billion in Facility Projects Represented in 2017 • PURCHASING GUIDE: Lockers
• PURCHASING GUIDE: Wet Area Flooring
• High School Weight Rooms • PRODUCT SPOTLIGHT: • Aquatics: Outdoor Pool Design
Building Systems/Shade Structures
• Facility Cleaning & Sanitizing • Facility Branding & Graphics
• PURCHASING GUIDE: Fabric Structures
• Field Lighting • Synthetic Turf
• Choosing an Architect
• B leachers & Seating • Outdoor Fitness
• Virtual Reality in Facility Design
• Safety and Security: Stadium & Arena
Access Control
Bonus Distribution: All Major 2018 Shows Digital Emphasis July: Venue Security
Digital Emphasis: Sports Surfaces Digital Emphasis: College Athletics Digital Emphasis August: CrossFit Games
Ad Close: 8/1 Ad Close: 8/29 Ad Close: 10/1
SEPTEMBER Ad Due: 8/6 OCTOBER Ad Due: 9/5 NOV/DEC Ad Due: 10/8
BACK-TO-SCHOOL ISSUE FACILITY OF MERIT AWARD WINNERS AB SHOW ISSUE
• PRODUCT SPOTLIGHT: • PRODUCT SPOTLIGHT: Weight Rooms & Strength • PRODUCT SPOTLIGHT: AB Show Exhibitors
Stadiums & Outdoor Surfaces • PURCHASING GUIDE: Free Weights • Military Fitness
• PURCHASING GUIDE: Video Boards • A quatics: High School Pools • Practice Facilities
• Equipping the Gym for Game Day • Climbing Walls • Football Stadiums
• Aquatics: Pool Renovation • Ice Arenas • Emerging Industry Leaders
• Group Fitness Environments • R ec Center Access Control
• Rec Center Renovation • AB Show Preview
Bonus Distribution: AB Show, NFHS
Bonus Distribution: NRPA Bonus Distribution: NFHS Digital Emphasis November: Military Fitness
Digital Emphasis: Stadiums Digital Emphasis: Strength Training Digital Emphasis December: Leadership
I N E V E RY I S S U E READY TO GET STARTED?
NEW! Purchasing Guide Design Details
An in-depth look into specific product categories Celebrating the architectural touches that elevate the very
to help facility operators with buying decisions. best facilities.
Product Spotlight The Owners Club
Highlighting products aligned with each issue’s Our health club column authored by successful club owners.
designated topic.
Legal Action
New & Improved DIANE EBNER MICHAEL GAIO
Our legal experts break down pertinent cases affecting WEST SALES EAST SALES
Details on the latest products hitting the market. today’s facility leaders. Media Director Account Executive
(608) 729-4189 (608) 729-4216
Forward Progress Safety & Security diane@athleticbusiness.com michael@athleticbusiness.com
The scoop on new athletic, fitness and recreation Providing guidance to advance best practices in safety
facility projects. and security, in partnership with the National Center for
Spectator Sports Safety & Security.
AB athleticbusiness.info/editorial EDITORIAL CALENDARNOTE: ALL RATES LISTED ARE NET. For gross rates visit athleticbusiness.info/rates
PRINT ADVERTISING DIGITAL ADVERTISING ASK ABOUT OUR RETARGETING CAPABILITIES!
FOUR COLOR 1 Issue 3 Issues 6 Issues 7+ Issues BANNER ADS 1 Month 6 Months 12 Months
Page $4,250 $4,150 $3,825 $3,725 Welcome Ad $1,530 $1,445 $1,360
2/3 3,825 3,725 3,400 3,300 Top Leaderboard 1,275 1,190 1,105
1/2 Island 3,660 3,550 3,230 3,130 Block 1 850 765 680
1/2 Horizontal or Vertical 3,145 3,045 2,720 2,635
Block 2 680 595 510
1/3 Horizontal or Vertical 2,635 2,535 2,365 2,315
Bottom Leaderboard 510 460 380
1/4 2,195 2,125 2,000 1,970
1/6 1,785 1,750 1,650 1,615 Mobile (Exclusive) 1,530 1,445 1,360
Spread 7,500 7,050 6,460 6,200 Facility of the Week 1,530 1,445 1,360
*Black and white rates available upon request Special Placement $595 Exclusive
PROFESSIONAL DIRECTORY
CUSTOM E-MAIL RATE VARIES BY LIST SIZE
1 Issue 6 Issues 9 Issues
Four Color $455 $395 $380 Targeted Send $1,000—$4,500
Black and White 355 295 280
ATHLETIC BUSINESS TODAY BANNERS E-NEWSLETTER
CUSTOM CONTENT ATHLETIC BUSINESS TODAY 1 Week 3 Weeks 6+ Weeks
Sponsored Video $1,530
1st Banner $1,105 $1,020 $935
Sponsored Content Digital $1,530
2nd Banner 1020 935 850
Sponsored Content Print Call for rates
3rd Banner 765 680 595
Social Media Package $500
4th Banner 680 595 510
AB SHOW GUIDE ADVERTISING
Nov/Dec Advertisers Non-Advertisers BUYERS GUIDE MICROSITE Annual: $2,125
Page $680 $1,020 ARCHITECT PORTFOLIO Annual: $1,275
AB athleticbusiness.info/rates RATES
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DISCOVER
WHAT’S POSSIBLE WITH
DIANE EBNER MICHAEL GAIO STEVE STATSICK
WEST SALES EAST SALES NATIONAL SALES
Media Director Account Executive Exhibits Director
(608) 729-4189 (608) 729-4216 (608) 729-4191
diane@athleticbusiness.com michael@athleticbusiness.com steve@abshow.com22 E. Mifflin St., Suite 910 | Madison, WI 53703 | 608.249.0186 | athleticbusiness.com | athleticbusiness.info
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