Real estate environments in our media - The F.A.Z. Real Estate Market - FAZ Media Solutions
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Real estate environments in our media
The F.A.Z. Real Estate Market
Content
Inhaltsverzeichnis Seite
Page
Print
F.A.Z. and F.A.S. 3
F.A.Z. Woche 12
Digital
General information 15
Digital Rates 20
Seite 2
Real estate in the F.A.Z & F.A.S.
F.A.Z. and F.A.S. offer diverse real estate environments
Convince high-class target groups with excellent content
In our leading media you can
reach readers interested in
real estates in an incomparable
concentrated environment.
Reach the readers...
• in the editorial real estate
environment
• in the diverse classified
advertising section
• in an outstanding special Key facts F.A.Z.: Key facts F.A.S.:
placement • Sold copies: • Sold copies:
228,895 copies (IVW IV/2019) 232,864 copies (IVW IV/2019)
• theme-affine in an exclusive
• Coverage: • Coverage:
special topic
877,000 readers (AWA 2019); 892,000 readers (AWA 2019);
We present these possibilities in 304,000 decision makers (LAE 2019) 205,000 decisioin makers (LAE 2019)
precise communicative • ø net household income: 4,275 € (AWA 2019) • ø net household income: 4,251 € (AWA 2019)
environments. • ø Age: 53 years (AWA 2019) • ø Age: 54 years (AWA 2019)
Seite 3
Real estate in the F.A.Z & F.A.S.
Your target group in the F.A.Z. and F.A.S.
Meet owners and potential buyers of real estate objects
Our readers own real estate objects or plan to buy it
56 % 42 % Share (Indices)
of our readers of F.A.Z. & F.A.S. have of our users live in a city with
PROPERTY OR REAL ESTATES AT LEAST 50,000 CITIZENS 124
F.A.Z. & F.A.S.
(Total population: 42%) (Total population : 32%)
123
122
Property purchase plan in 1-2 years
38 % 121
The majority of the readers are in an of our user owns real estate as an
attractive life cycle for buying or renting real investment for retirement phase 120
estate:
(Total population : 24%)
119
14 % ENTRY-LEVEL PHASE
12 % FAMILY PHASE 15 % 118
SZ
are sole decision-makers when 117
27 % ESTABLISHED acquiring real estate or property WELT
(Total population : 10%) 116 Print total
115
49 % 438 € 114
ZEIT
of our readers have a monthly net FREE AVAILABLE INCOME 113
household income of 4,000 € or more that our readers have monthly 120 125 130 135 140 145 150 155
(Total population : 25%) (Total population : 295€)
Possession of real estate
Source: b4p 2019 I Index: German-speaking population aged 14 years and older (70.52 Mio.) = 100; Source: AWA 2019
Seite 4
Real estate in the F.A.Z & F.A.S.
These customers already advertised with us
Successful property marketing in the F.A.Z. media
Seite 5
Real estate in the F.A.Z & F.A.S.
The real estate market in F.A.Z. & F.A.S.
The best location for your offers in the editorial environment
Where is the real estate market heading? Which trends are relevant
for investors, homeowners and tenants?
Answers to these questions are provided in the F.A.Z. real estate
market and the F.A.S. housing section. Both sections deal with
all aspects of real estate: Purchase and sales prices, financing options
and value retention are just as important as building styles,
furnishings, design or interior design.
With the F.A.Z. real estate market we offer you the decisive factor for
successful marketing: a top location!
Combined offer Fridays in F.A.Z. + Sundays in F.A.S.
media gross:
• 1/1 page Standard: 64,950 €
• ½ page Standard: 40,370 €
• ¼ page Premium: 29,340 € / Standard: 22,750 €
Seite 6
Real estate in the F.A.Z & F.A.S.
The classified market in F.A.Z. & F.A.S.
The best location for your offers in the classified section
In the classified real estate section, our readers will find a colorful
range of offers from various providers on Fridays in the F.A.Z. and
Sundays in the F.A.S.
There are numerous possibilities for customers in special topics :
• Flexible size of the advertisement
• Exciting main topics such as living and climate or architecture
and design.
• Various content focuses (exclusive real estates, vacation properties
etc.) or regions (Berlin, Munich etc.)
• Editorial entry appropriate to the environment, for a perfect
introduction to the main topic.
Media gross:
• Standard mm-rate: 16.10 €
• Special topic mm-rate: 13.80 €
• Module ads mm-rate: 10.90 €
Seite 7
Real estate in the F.A.Z & F.A.S.
Attractive combination: Module ads in the F.A.Z. property market
Placement on Fridays in the F.A.Z. and Sundays in the Frankfurter Allgemeine Sonntagszeitung
Module advertisements offer you the opportunity to present your Example formats:
property in an uncomplicated and effective way:
• You provide us with the desired content (text, optionally with
photo and logo)
• we take over the design according to a fixed and effective design,
known by our readers
• the format of the advertisement depends on your individual
wishes and the text length
2 columns, 50 mm high
Minimum format
• Text: 1 column, 20 mm high 1 column, 50 mm high
• Incl. images and logos: 1 column, 50 mm high Attractive combination:
Your advertisement
Media gross: appears in the F.A.Z. on
Fridays and in the F.A.S.
• Millimeter rate: 10.90 € (4c)
1 column, 20 mm high on Sundays
Seite 8
Real estate in the F.A.Z & F.A.S.
Special environments with charm: „Lebensraum Haus“
Attractive combination:
Embellishment and modernization of your interiors in the F.A.Z. on Fridays
and in the F.A.S. on
Sundays
The F.A.Z. real estate market regularly publishes a special
advertising publication entitled "Lebensraum Haus" (“Home Living
space"). Here, our 1.6 million readers (AWA 2019) learn all about the
beautification and modernization of their own properties. Your ad
will be even more efficient thanks to the specific environment.
Planned topics in 2020:
Main topic Publishing date Closing / Copy date
Architecture & Design 21./23. February 2020 18. February 2020
Garden & Winter garden 20./22. March 2020 17. March 2020
Spring special 17./19. April 2020 9. April 2020
Healthy and climate-neutral living 8./10. May 2020 5. May 2020
Exclusive features for home &
12./14. June 2020 9. June 2020
garden
Architecture & Design 11./13. September 2020 8. September 2020
Special ad publication "Healthy and
Exklusive living ideas 23./25. October 2020 20. October 2020 climat neutral living"
Tips & Trends around the home 20./22. November 2020 17. November 2020
Seite 9
Real estate in the F.A.Z & F.A.S.
Shows where it's good to live: Special topic series „Lebensraum Immobilie“
Attractive combination:
The popular environment in the classified property market in the F.A.Z. on Fridays
and in the F.A.S. on
Sundays
The topic special "Lebensraum Immobilie" ("Living space real estate")
appears regularly. Where is it worth to live? Which regions are suitable
for investments? The special topic provides answers to these questions
and thus creates an ideal environment for your offers.
Main topics Publishing date Closing / Copy date
Exclusive properties 17./19. January 2020 14. January 2020
Urban living 14./16. February 2020 11. February 2020
Exclusive properties 28. Feb./1. March 2020 25. February 2020
Berlin Special 13./15. March 2020 10. March 2020
Hamburg Special 3./5. April 2020 31. March 2020
Exclusive properties 24./26. April 2020 21. April 2020
Vacation properties 22./24. May 2020 19. May 2020
München Spezial 19./21. June 2020 16. June 2020
Exklusive properties 3./5. July 2020 30. June 2020
Vacation properties 4./6. September 2020 1. September 2020 Deliver additional text and
images for your object, for
Berlin Special 2./4. October 2020 29. September 2020
integration into the special.
Urban living 6./8. November 2020 3. November 2020
Special topic
Metropolitan regions 27./29. November 2020 24. November 2020 "Lebensraum Immobilie: Metropolitan
Exclusive properties 11./13. December 2020 8. December 2020 regions"
Seite 10Real estate in the F.A.Z & F.A.S.
Use exclusive special real estate topics
We plan these topics for you in 2020
With an individual special topic you present your topics exclusively
to our readers.
We agree with you on the subject areas. On this basis, the F.A.Z.
partner FAZIT Communications works independently and creates an
independent, exciting product.
We are happy to extend the content of the publishing special
to FAZ.NET, with an even greater reach for your digital presence.
Format and rate examples
We present these topics to you in 2020:
Premium placement page 1: Placement in the inner section:
Topics Medium Publishing date Closing date
Turnkey construction F.A.Z. 21.02.2020 07.02.2020
Renovation F.A.S. 01.03.2020 14.02.2020
Industrial and commercial properties F.A.Z. 06.03.2020 19.02.2020
Vacation properties F.A.Z. 10.04.2020 27.03.2020
Property as capital investment F.A.Z. 08.05.2020 24.04.2020
Property as capital investment F.A.Z. 11.09.2020 28.08.2020 1/4 page Ear piece* 1/1 page 1/2 page 1/3 page 1/4 page
F.A.Z: 35,260 € F.A.Z: 5,590 € F.A.Z: 69,230 € F.A.Z: 46,210 € F.A.Z: 36,070 € F.A.Z: 27,120 €
Industrial and commercial properties F.A.Z. 02.10.2020 18.09.2020 F.A.S: 25,700 € F.A.S: 5,570 € F.A.S: 64,680 € F.A.S: 37,030 € F.A.S: 26,090 € F.A.S: 19,770 €
Smart home F.A.Z. Woche 04.09.2020 14.08.2020 * can only be booked in combination with the minimum format 1/4 page (p.1).
Formats according to rate card, earpiece: 47x47mm (WxH). Other formats on request.
Exclusive living design F.A.S. 04.10.2020 18.09.2020 All prices plus VAT. The terms and conditions of the F.A.Z.-/F.A.S.- Advertisement Rate Card No. 80 dated 1 January 2020 apply. Advertisements in
supplements are included in existing contracts.
Seite 11Frankfurter Allgemeine Woche – It all becomes clearer in context
Frankfurter Allgemeine Woche
Management summary for clever minds
The new weekly magazine for the young elite
The F.A.Z. Woche channels the week's flood of information in compact form Key facts
every Friday and examines the relevant topics in greater depth: in high
journalistic quality, as a printed magazine and e-paper. This makes it unique on • Format: 203 mm (w) x 266 mm (d)
the German media market. • Size: 68 to 76 pages
• Circulation: 53,868 copies (IVW IV/2019)
The Frankfurter Allgemeine Woche ... • Coverage: 357,000 readers (AWA 2019) Already on
• makes a compact selection of the essentials from the flood of • Publication day: Fridays (e-paper on the the previous
information. previous evening), evening
Closing date: Mondays before publication from 8 p.m.
• puts the important topics into context – reliably and profoundly. Copy date: Mondays before publication as a PDF file
• opens up new perspectives for the reader´s independent opinion. • Copy price: €3.80
• navigates reliably through the floods of information. Format and rate examples
The magazine enables the young elite to understand what will endure from the
week – and advertisers to be a relevant part of that.
2/1 page 1/1 page 1/2 page 1/3 page 1/1 page on 2nd cover
€33,960 €16,980 €10,620 €7,640 page
€19,530
Other formats on request. All rates plus VAT. Subject to the terms and conditions of the F.A.Z. Woche advertising rate card no. 5 dated 1 January 2020.
Seite 13F.A.Z. Woche
The "F.A.Z. Woche Showcase"
Your individual presence for a readership with purchasing power
Once a month the large shop
window opens in F.A.Z. Woche:
Photo
Attention-grabbing and placed on The eye catcher of your
a double page. advertisement
Even without your own
advertising motive, "Your
Showcase" offers an individual
design space in a half-page
format and at particularly Headline
attractive conditions: Who are you?
Rate: 3,720 €* Product information
Your offer in detail
* Not commissionable. Not further
discountable and discount-forming. A approval Sender
loop is included in the price. Contact address and logo
Example
Seite 14The decision-maker portal on the net: FAZ.NET
Frankfurter Allgemeine Digital
FAZ.NET users have an above-average affinity for real estate
High income and often owners of real estate objects
Our readers earn best and decide alone about
investment
63.3 % Share (Indices)
2.21 Mio. of our users live in a city with at least
1.850
FAZ.NET users own property or land 20,000 inhabitants FAZ.NET
(Total population: 59%)
1.800
Sole-Decision-Maker Investments
The majority of FAZ.NET users are in
45 % 1.750
rate their personal income development WELT.de
an attractive life cycle for buying or
as positively ZEIT Online
renting real estate objects: (Total population: 10%) 1.700
12.2 % ENTRY-LEVEL PHASE
20.6 % FAMILY PHASE 1.650
14 %
are sole decision-makers when
35.2 % ESTABLISHED acquiring real estates or property 1.600
(Total population: 10%)
1.550
31 %
of the FAZ.NET users have a monthly net 323 € süddeutsche.de
household income of free disposable income that our 1.500
readers have per month 110 112 114 116 118 120
4,000 € or more (Total population: 295€) Monthly personal net income
(Total population: 25%)
Source: b4p 2019 I Total digital F.A.Z. portfolio (newspaper/magazines) Index: German-speaking population aged 14 and older (70.52 Mio.) = 100; Source: b4p 2018 III
Seite 16Frankfurter Allgemeine Digital
The decision-maker portal FAZ.NET
Real estate environments for users willing to invest
The FAZ.NET digital decision-
maker portal provides real estate
customers with a variety of
environments.
Reach the users …
• in the real estate-related
sections Business & Finance Key facts:
• in the digital real estate • Page Impressions: 170.5 Mio.*
market for premium • Visits: 59 Mio.*
properties • Unique Users: 11.33 Mio.**
• in the topic-specific digital • Ø Age: 45***
special. • Ø Income: 3,199 €***
Give real estate topics a stage in
the digital environment!
Source: *IVW 12/2019, **AGOF Daily Digital Facts 2019-12,
***b4p 2019 I, Other formats on request. The rate card and
general terms and conditions under www.faz.media/agb-
digital apply.
Seite 17Frankfurter Allgemeine Digital
The real estate section on FAZ.NET
Quality journalism at home, apartment or office building, homestead or financial investment
In FAZ.NET's subsection "Living", users interested in real estate FAZ.NET Sections: Living, Business and Finance
will find exciting content about houses in the countryside or
apartments in old buildings in the city.
Users can also find interesting information on real estate topics in
the business and finance sections, all in the usual high quality
and well-researched.
Here you will have a huge coverage in excellent environments!
Volume package example:
(FAZ.NET Business or Finance section)
• Format: Wallpaper & Mobile 3:1 banner
• Volume: 500,000 Ad Impressions
• Rate: 18,300 € gross
The forms of advertising shown are an exemplary selection. Further advertising formats, rates and combinations on
request. The duration and start date can be freely selected between one and six weeks. The booked volume can only
run in a coherent period.
Seite 18Frankfurter Allgemeine Digital
The real estate market in F.A.Z. Kiosk
For all those who also get around in their heads a lot
F.A.Z. Kiosk, the Frankfurter Allgemeine's e-paper app, combines the
clarity and aesthetics of a printed medium with the advantages of a Key facts:
mobile digital device such as the tablet. • Page Impressions: 23.7 Mio.*
• Visits: 849,803*
For example, place your ad in the Real Estate section in a
• Downloads: 739,876*
combination of F.A.Z. and F.A.S. and reach the agile readership of the
• 50% use the app several times
e-paper with your presence, which is characterized by long and a day **
intensive usage. • average reading time from 30 -
60 min.**
The opulent full-page ad presents your objects impressively on the
Source: *Publishing data 10/2019; **User survey, 11/2016
entire screen.
Format and rate examples
Full Page Ad
from 3,600 €
Source: *Publisher information 10/2019, **User survey 2018
Other formats on request. The rate card and general terms and conditions under www.faz.media/agb-digital apply.
Seite 19The digital real estate market on FAZ.NET
Digital F.A.Z. Real Estate Market
Cross-media in the best locations
The real estate environment of the F.A.Z.
Real estate in the F.A.Z. and Living in the F.A.S. Digital real estate market on FAZ.NET
Seite 21Digital F.A.Z. Real Estate Market
The digital real estate market of the F.A.Z.
The premium portal for real estate ads
The independent portal of the F.A.Z. real estate market offers the FAZ.NET Real estate market
opportunity to place your property in the exclusive national
environment of the Frankfurter Allgemeine.
The FAZ.NET real estate market offers the following advantages:
• „ Class instead of mass“: High rate of high quality requests
from premium audience
• High-quality portfolio of domestic and foreign real estate
• Interface to all common broker software solutions:
Uncomplicated transfer of object information
• Responsive design for a user experience on all end devices
• Attractive additional products : Premium listing, top real
estate partners, additional online advertising space and entry in
the provider directory
You can also use this channel of the Frankfurter Allgemeine to
efficiently and quickly sell your properties!
Seite 22Digital F.A.Z. Real Estate Market
Your target group
4.3 Mio. 45 %
FAZ.NET Users live in a flat or house of users live in a city with
they own min. 50,000 inhabitants
14 %
The majority of FAZ.NET users belong are sole decision-makers for
to an attractive age group for real estate purchasing real estates or
purchase or rent: properties
21 % family phase
33 % well-established
1/3 of users are saving to
purchase real estate objects or to
modernize/renovate their
31 % properties
of FAZ.NET Users have a monthly net
household income of 4,000 € or higher
Source: b4p 2019 I Desktop and Mobile users per month
Seite 23Digital F.A.Z. Real Estate Market
Packages for real estate agencies or brokers
Overview
Single ad Package S Package M Package L Package XL
Online ads during campaign period 1 Up to 25 Up to 50 Up to 75 infinite
Pictures per object 5 5 5 5 5
Period per ad or package 4 weeks 4 weeks 4 weeks 4 weeks 4 weeks
Agency´s logo ✓ ✓ ✓ ✓ ✓
Import from broker software ✓ ✓ ✓ ✓ ✓
Rate per month 43.53 € 149.00 € 269.00 € 349.00 € 495.00 €
Book a print ad in addition to
your online campaign!
Rates on request
Seite 24Digital F.A.Z. Real Estate Market
Additional booking possibilities
Your additional upgrade for the digital packages
Top Real Estate partner Top Object Premium listing
Example
Red premium partner logo in the ad picture
Logo on the home page, link to overview Prominent position on home page, max. 5
Position and listing among the first three search
with all objects online of this partner objects
results
490,00 € 15,00 € 25,00 €
Rate*
for 3 months Per week & object Per week & object
*Rate of additional upgrades only valid in combination with individual or package ad booking (see page 4).
Seite 25Digital F.A.Z. Real Estate Market
Volume packages: Book sections simply and efficiently
Desired section and advertising formats with fixed ad impression quantity and flexible duration
Politics, Business, Finances,
Feuilleton, Sports, Society, Technic & Rate
Engine, Knowledge, Rhine-Main
Duration 1 – 6 Weeks 1 – 6 Weeks 1 – 6 Weeks
Guaranteed volume 500,000 AI 1,000,000 AI 2,000,000 AI
Wallpaper Billboard Wallpaper Billboard Wallpaper Billboard
Mobile High Impact Ad 21,900 € 21,000 € 36,500 € 35,000 € 58,400 € 56,600 €
Mobile 3:1 Banner 18,300 € 17,400 € 30,500 € 29,000 € 48,800 € 46,400 €
Karriere und HochSchule*, Travel Rate
Duration Karriere und HochSchule 1 – 6 Weeks
Duration Travel 2 – 6 Weeks
Guaranteed volume 150,000 AI
Wallpaper Billboard
*consisting of Karriere & HochSchule (Career&University) and the digital F.A.Z. job market. The advertising
Mobile High Impact Ad 8,213 € 7,875 € forms and combinations shown are an exemplary selection. Further advertising formats, rates and combinations
on request. The duration can be freely selected between one (or 2 in the section travel) and six weeks. The
booked volume can only run coherently. Minimum booking volume 3,500 Euro.
Mobile 3:1 Banner 6,863 € 6,525 €
Seite 26Digital F.A.Z. Real Estate Market
Display advertising in the real estate market
Occupy our premium real estate environment with classic display advertising on a CPM basis
Section Rate (CPM)
Online small inside Online large inside Online outside
Mobile small 45 58 61
Mobile large 58 70 73
Ad formats
6:1 Banner, 4:1 Banner, 3:1 Banner, 2:1 Banner, 1:1 Banner (Mobile High Impact Ad), Panorama Ad,
Mobile Standard
Carousel Ad
Mobile Premium Premium Rectangle (with Reminder), Pushdown Video Ad, Brand Value Ad, Rollover Event
Online Standard Wallpaper, Billboard, Sitebar, Fireplace, 4:1 Banner, 3:1 Banner
Pushdown Billboard, Billboard with Reminder, Cinema Ad, Double Sitebar, DynamicFireplace, (Dynamic)
Online Premium
Brand Value Ad, Take Over, Rollover Event
The minimum booking volume is 3,500 euros.
Example ad formats: Medium Rectangle and
Wallpaper online, 3:1 and 1:1 Mobile Banner
Seite 27We are always at your disposal. Telephone: +49 69 75 91-13 34 / -12 98 E-mail: international-sales@faz.de You can find your contact person here: www.faz.media/english/team
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