Plain Talk About Literacy and Learning - Partnership Opportunities
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Plain Talk About
Literacy and Learning ®
Partnership Opportunities
February 9-11, 2022
Hilton New Orleans Riverside
Questions?
#PlainTalkNOLA Sarah Cortell Vandersypen, CFRE
Vice President of Advancement and Strategy
P: (225) 256-0509 | M: (440) 832-1261
Email: sarah@cdl.org | www.cdl.org
Plain Talk About Literacy and Learning
Plain Talk About Literacy and Learning® has become known as the conference for
the latest research and dialogue on effective reading instruction and assessment.
With carefully curated presenters and exhibitors, Plain Talk lets you join like-minded
educators and decision makers from across the globe.
For 2022, we will return to New Orleans for three days of sessions and networking.
We’ll bring experts from the U.S. and abroad to attract attendees for a lively in-person
conference.
KEYNOTE SPEAKER
DR. STANISLAS DEHAENE
Author of “How We Learn:
Why Brains Learn Better Than
Any Machine…for Now”
All events held at: Hilton New Orleans Riverside
Two Poydras Street, New Orleans, LA 70130
Phone: 1 (504) 561-0500 | Reservations: 1 (800) 445-8667
1
About Our Attendees
Attendees include
superintendents, state and
district office administrators,
principals, teacher leaders and
coaches, and technical assistance
providers (average attendance
at Plain Talk is 1,200).
CANADA,
7
2020 Plain Talk
1 About LIteracy
and Learning®
1521 ATTENDEES
PUERTO
RICO, 2
2021 Virtual Plain Talk
SAID PLAIN TALK INCREASED
1260 ATTENDEES 98% KNOWLEDGE OF THE SCIENCE
OF READING
STATES, CANADA, AUSTRALIA,
703 FIRST TIME ATTENDEES 48 NEW ZEALAND, PUERTO RICO,
AND SOUTH AFRICA
2
Don't miss out as we return to Plain Talk in New Orleans!
With new sponsorship opportunities and ways to connect with attendees, we know you will be able to enhance your
presence and establish your brand as a leader in the industry.
Becoming an industry partner for Plain Talk has many great benefits including:
• The ability to connect directly with educational professionals from all over the globe.
In 2020, Plain Talk brought more than 1,500 educators and decision makers to New Orleans. Past exhibitors report
that this is the one conference they never miss.
• Dedicated Exhibit Hall time.
Booths are strategically placed in high traffic areas, and attendees will be able to learn about your products and
services during dedicated breaks. In addition to having access to the entire attendee mailing list and e-mails of
attendees who opt-in to share, you’ll be able to use a new lead generator.
• More ways to elevate your brand.
We’ve created more ways to elevate your brand to your target audience. Whether it’s through exclusive sponsorship
opportunities, an education track sponsorship, or an exhibitor session, you’ll be highlighted through the official
conference program, website, mobile app, and social media.
Exhibit Booths allow you to:
Network Gain Visibility Share Information
• Meet new people and renew • Pitch products and services • Educate potential buyers
relationships with existing in your exhibitor booth or with demonstrations
customers through sessions specifically • Advance the thought
• Gather contact information from designed for exhibitors leadership in the field of
attendees visiting your booth • Be visible on the conference literacy and learning
• Follow up after the conference website long after the last
through email and phone calls day of the conference
YOUR BRAND WILL EXTEND BEYOND THE CONFERENCE WALLS
3361 Facebook Fans 1876 Twitter Followers
68K Impressions 82K Impressions
3
SPONSOR BENEFITS TITLE GOLD LEVEL SILVER LEVEL BRONZE LEVEL
O L D
$20,000 $7,500
O L D
$5,000 $2,000
Complimentary 3-day conference registrations S6 4 S 2
Pre-Plain Talk Recognition
Ackowledgement as a sponsor on Plain Talk homepage and Up to 75-word Up to 75-word Up to 75-word Up to 75-word
CDL’s registration site with embedded link to your website company profile company profile company profile company profile
Logo and company profile listed on Plain Talk Sponsor/
Ü Ü Ü Ü
Exhibitor page with embedded link to your website
Social media promotions Ü Ü Ü Ü
Featured in conference email with other Sponsors Ü Ü Ü Ü
On-site Recognition
Logo on all major Plain Talk signage Ü Ü
Option to provide CDL with insert(s) in registration packet 2 1
Complimentary booth tables/spaces in premier spot in
3 2 1
exhibit area
Mailing list and emails for attendees who opt-in Ü Ü Ü Ü
Listed in Mobile App Ü Ü Ü Ü
Banner ad in Plain Talk App 3 days 2 days 1 day
Push Notification(s) in Plain Talk App (day and time
3 1 1 1
selected by sponsor)
Recognition during welcoming remarks and conference
Ü Ü Ü Ü
slides
One slide in CDL’s Daily Welcome Slide Show on day of
Ü Ü Ü Ü
Sponsor’s choice
1 full page; full
1 full page; 1/2 page; black 1/4 page; black
Ad placement in Plain Talk printed program color; premium
black and white and white and white
placement
15% Discount on additional advertising Ü Ü Ü Ü
Post-Plain Talk Recognition
Thank you email blast Ü Ü Ü Ü
Next year's Sponsorship Package Ü Ü Ü Ü
4
TITLE SPONSOR
Be the exclusive Title Sponsor
of Plain Talk 2022! Title sponsorship
L D
puts your branding message front
and center, next to the title of the
O
conference. All Plain Talk materials will
S
be co-branded with the Title Sponsor’s
logo, and a company representative
will give opening remarks on day one
with an opportunity to play a video (up
to 3 min.). Additional benefits include
an exhibitor session to share products
and services during Plain Talk, one
sponsored e-mail to attendees, and one
sponsored post on the CDL blog.
KEYNOTE SPONSOR TOTE BAG SPONSOR LANYARD SPONSOR
3 AVAILABLE Give attendees a way to carry all Your company logo will be featured
Bring your brand to the mainstage by of their Plain Talk essentials with a on the lanyards which are worn by
sponsoring one the Keynote Speakers! branded tote bag. Put your company all Plain Talk attendees. Ensure your
This sponsorship includes signage on logo in the hands of all attendees as company's visibility each day of Plain
the Keynote Podium, one full-page the sponsor of the official Plain Talk Talk and send home a reminder of your
program ad, and one push notification tote used throughout the conference company's support of educators with
in the mobile app on the day of the and long after the event is over. these reusable lanyards.
sponsored Keynote.
WIFI SPONSOR MOBILE APP SPONSOR "I love the many
opportunities to engage
D D
WIFI access for Plain Talk This sponsorship will put your company’s with the exhibitors without
L L
attendees is a must! The exclusive WIFI messaging in the palm of the attendees’ feeling rushed – they are
O O
sponsor will benefit from prominent hands – literally. As the Mobile App always close by."
S S
exposure on the Hilton WIFI splash Sponsor, you will enjoy prominent
screen and be able to create a custom
name and password for the network.
recognition through the app, including a
password connected to your company’s
- Attendee
name, logo on the app splash screen
and one push notification.
EDUCATION TRACKS SPONSOR EXHIBITOR SESSIONS SPONSOR COFFEE BREAK SPONSOR
_______ _______
2 AVAILABLE 1 AVAILABLE
TRACKS: 4 AVAILABLE 3 AVAILABLE
EQUITY AND INCLUSION Take exhibiting to the next level by The coffee break sponsor will benefit
LITERACY LEADERSHIP participating in one of four sessions from customized napkins with your
NEW TO SCIENCE OF READING that allow you to showcase your logo and onsite signage during the
ADVANCED SCIENCE OF READING products and services with a 30- break.
RESEARCH TO PRACTICE minute session.
This sponsorship opportunity will
bring visibility to your company by
associating it with one of five Education
Tracks. You will gain increased logo
recognition in a Plain Talk email blast
featuring your track and a special
program feature.
5
EXHIBITOR BENEFITS
• Exhibitor Booth (one 6’ table draped and 1 chair or Booth Set-up:
9’ x 9’ floor space for floor-standing exhibits) Exhibitors not set-up by 8:00 pm on Tuesday, February
• Two (2) complimentary conference registrations 8th will be considered no-shows and their exhibit space
• Breakfast and lunch in VIP Exhibitor Lounge may immediately be utilized by Institute Management
• Mailing addresses for all Plain Talk attendees for any other exhibitor or purpose. All materials
• Email address for Plain Talk attendees who opt-in to shipped to the hotel must be retrieved no later than
share with exhibitors 7:00 pm on Tuesday, February 8th, 2022. Exhibitors
• Overnight security when the exhibit hall is closed are prohibited from bringing additional tables to add
• Discounted rate for up to 2 additional staff members
to booth space.
at $525 per person
Cost of Booth Space
$2,000USD Exhibitor Booth
Booth and table Set-up options:
• includes 9’W x 9’D space and 2 registrations
• Table Top (one 6’ table and 1 chair) or Floor- 6ft.
standing exhibit options available 9ft.
$100USD Additional 6’ table
• Max 1 per booth. All tables must fit in
9ft.
9’W x 9’D space.
$150USD Electricity for all 3 days
Booth Tear Down:
Tear down may begin no earlier than 12:15 pm on
Lead Capture Friday, February 11th and must be completed no later
than 2:15 pm.
$300 Device Rental
$250 App Only License
Easily capture, qualify and rate leads you generate in the
Exhibit Hall to be able to more quickly and effectively Preliminary Schedule
follow-up.
Tuesday Wednesday Thursday Friday
2/8 2/9 2/10 2/11
Exhibitor 1:00 pm
Check-In & to
Set-Up 8:00 pm
9:00 am 9:00 am 9:00 am
Exhibitor to to to
Hours 4:15 pm 4:15 pm 12:15 pm
Exhibitor 12:15 pm
to
Tear Down
2:15 pm
*This is a preliminary schedule. Exhibit hours indicated may change.
Exhibitors will receive a final schedule approximately 2 weeks prior to
the Institute as the Institute schedule is finalized.
6
Exhibit Floor Plan - 1st Floor
Grand Ballroom
A B C D
Registration
18 17 16 15 14 13 12 11
1
5 6 Title 9 10
2
3 4
Escalators and Elevators to
7
Grand Grand Grand
2nd and 3rd Floors
Salon A Salon B Salon D
8
Salon Salon Salon Salon
Subject to change
Assignment of Space
Booth space is assigned on a first-come, first-serve basis EXHIBITOR PROFILE
upon receipt of completed Exhibitor Application and
payment in full. Sponsors receive preference. Phone calls Please provide a brief corporate profile
will not be accepted to reserve exhibit space or other (75 words or less) in Microsoft Word, including
exhibitor opportunities. Space is limited. your address, phone number, email and
website to be listed as contact information.
Submit your logo in color as a .pdf or
.tif file in 300 dpi.
Send to PlainTalk@cdl.org no later than
October 22, 2021. Profile will be included on
CDL’s website and in the Plain Talk program
and app. Profiles may be edited by CDL.
7
ADVERTISING
In addition to exhibiting, companies may wish to reach
our attendees and presenters via advertising. Ads may be
purchased in our full-color digital program and app. Only
exhibitors and sponsors may advertise at Plain Talk.
Advertising Opportunities Marketing Opportunities
Conference Program Daily Welcome Slide Show
All attendees will be provided with a digital program $150 on preferred day
and a printed program on-site if they opt-in. The The welcome slide show will play each morning between
program will include the schedule, details on presenters, 7:00 am and 7:55 am before the keynote address for all
sessions and exhibitors, and other information. attendees. The file must be a Powerpoint slide with a
16:9 ratio and a minimum font size of 30 points.
full page 1/2 page
horizontal Mobile app Push Notifications
1/4 page $150 on preferred day
horizontal 1/4 page (CDL staff will coordinate on time of day.)
vertical The Plain Talk app is available to access materials
and interact with other presenters, exhibitors, and
7.5” x 10” 7.5” x 5” 7.5” x 2.5” 3.75” x 5” participants. App push notifications help drive booth
and website traffic, increase brand visability and
boost sales. Similar to text messages, push notifications
Rates (full color digital program; appear on the screen of an attendee’s device even if
black and white printed program) the app is closed.
• $900 Full page
• $550 1/2 page horizontal
• $350 1/4 page horizontal
• $350 1/4 page vertical
Ad Specifications
• All ads should be provided as .pdf or .tif file
in 300 dpi at desired print size
• Design can be in full color
• Ads do not bleed, so crops and bleeds are
not required
To avoid additional costs, please supply files in
accordance with the defined criteria listed above.
Content Deadline for Submitting Ad
In keeping with CDL’s philosophy, all exhibitor Material is: December 10, 2021.
ads must be directly related to evidence-based
literacy/education products or services. CDL Email ads to PlainTalk@cdl.org.
reserves the right to reject any advertisement
for any reason whatsoever.
8
Institute Exhibit Policies
Regulations & Restrictions Liability and Insurance
• Exhibiting companies must be related to the field of education. • CDL and/or the Hilton will not be responsible for any expenses
Their products and their services must align with evidence- incurred other than payments included on the Exhibitor
based literacy, teaching, and/or learning. CDL reserves the Application form if Plain Talk is cancelled for any reason, nor
right to determine the eligibility of any exhibit/exhibitor for are they responsible for any loss to Exhibit Booth and/or
inclusion in Plain Talk, either prior to or after the execution of materials due to theft, damage, fire, or any cause whatsoever
the Exhibit Contract. Booth exhibitors are encouraged to sell while exhibits are in transit to or from Plain Talk or while they
on the exhibit floor and are responsible for all appropriate are in the building.
taxes and licensing.
• CDL will employ reputable security when the exhibit area
• Exhibitors are prohibited from bringing additional tables to add is closed. The duty of the security guards will be to protect
to booth space. the general exhibit area against fire and catastrophes. The
exhibitor is solely responsible for his own exhibit against loss
• Distribution of promotional items (buttons, pens, etc.), flyers or or damage from theft, accident, or other incident at all times.
advertising materials is limited to within exhibit space. Exhibitor All property of the exhibitor is to remain at all times in his care,
activities are also prohibited in any location other than the custody, and control.
exhibit area.
• Exhibitors should secure items of value at all times and are
• Exhibitors are expressly prohibited from assigning, subletting required to maintain appropriate and adequate insurance
or sharing exhibit booth space. Interference of any kind with to cover injury, loss, or damage to the public, attendees, its
the space of other exhibitors is prohibited. employees, and property.
• CDL reserves the right to limit exhibits or activities therein that • Exhibitor Responsibility Clause: To the fullest extent permitted
detract from the character of the exhibit hall and/or Plain Talk by law, the person/legal entity described as “Exhibitor” in
as a whole. This reservation includes persons, things, conduct, this clause and in this exhibitor contract (regardless whether
printed materials, or anything of a nature objectionable to CDL. such person/legal entity is also described as “Exhibitor” in
In the event of such occurrence or restriction, neither CDL, nor this contract) hereby assumes full responsibility and agrees
the Hilton, is liable for refunds including, but not limited to, to indemnify, defend and hold harmless Hilton New Orleans
exhibit fees and other expenses. Riverside (“Hotel”) and Hotel’s owners, managers, subsidiaries,
affiliates, employees and agents (collectively, “Hotel Parties”),
as well as Center for Development and Learning (“Group”),
Private Parties from and against any and all claims or expenses arising out
• Exhibitors shall be authorized to host private parties in the of Exhibitor’s use of the Hotel’s exhibition premises. Exhibitor
Hilton at the approval of CDL. Exhibitors agree not to host agrees to obtain and maintain during the use of the exhibition
private parties during scheduled hours of Plain Talk’s meetings, premises, Comprehensive General Liability Insurance,
exhibits and other functions. including contractual liability covering the Exhibitor’s indemnity
obligations in this clause. Such insurance shall be in the amount
of not less than $1,000,000 combined single limit for personal
Cancellations injury and property damage. The Hotel Parties and Group shall
be named as additional insureds on such policy, and Exhibitor
• All cancellations must be made in writing and received by CDL shall supply the Hotel with a Certificate of Insurance at least 30
no later than January 8, 2022. Cancellations received prior to days prior to the use of the exhibition premises. The Exhibitor
January 8, 2022 will be refunded less a 25% service fee. No understands that neither the Group nor the Hotel Parties
refunds will be made after January 8, 2022. maintain insurance covering the Exhibitor’s property and it is
the sole responsibility of the Exhibitor to obtain such insurance.
• If the exhibitor has not checked in and set-up by 8:00 pm on
Tuesday, February 8, 2022, CDL may utilize the space for any
purpose without refund to exhibitor. Contact
• The CDL staff works hard to ensure not only the quality
and success of Plain Talk, but the quality and success of our
exhibitors’ experiences. Please contact us at sarah@cdl.org if
you have questions.
Please contact Sarah Cortell Vandersypen, CFRE for more information.
3500 North Causeway Boulevard, Suite 1240, Metairie, LA 70002
P: (225) 256-0509 | M: (440) 832-1261 | Email: sarah@cdl.org
9Thank you
to our 2021 Plain Talk Sponsors!
3500 North Causeway 530 Lakeland Drive
Boulevard, Suite 1240 Suite 1A
Metairie, LA 70002 Baton Rouge, LA 70802
(504) 840-9786 www.cdl.org learn@cdl.orgYou can also read
