EQUITY FOR ALL KIDS 2021 SPONSORSHIP PROSPECTUS - FAIR, UNBIASED TREATMENT - Advocates for Children ...
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ADVOCATES FOR CHILDREN AND YOUTH
EQUITY FOR ALL KIDS
2021 SPONSORSHIP PROSPECTUS
Be an agent of systemic change to ensure that more than
1.6 million young people and their families in Maryland
of every race, ethnicity and place of birth achieve their full potential.
FAIR, UNBIASED
TREATMENT
ACADEMICALLY
PREPARED YOUTH
POSITIVE LIFE
EXPERIENCES WITHIN
HEALTHY KIDS, FAMILIES,
COMMUNITIES
LETTER TO OUR PARTNERS IN SOCIAL CHANGE
Dear Social Change Agent,
We are delighted that you are considering partnering with us as
we navigate this new and exciting time in our Nation’s history.
More specifically, here in Maryland we are embarking on a journey
to make our state stronger by advancing policies and programs to
ensure children and families of every race, ethnicity, and place of
birth achieve their full potential.
We know that you are seeking partners that are focused on
systemic change and reaching audiences that are ready to
engage by using products and services that will help them in that
endeavor. Advocates for Children and Youth is in a unique
Danielle Prendergast position as we have a solid community of citizens who recognize
Board President
the need for change and actively participate in transforming their
communities.
Our audience and their network will give your company an
opportunity to:
o Share and amplify your voice;
o Take an authentic stand for equity;
o Build your presence; and
o Expand your company reach.
We invite you to look at all the ways in which we engage our
communities as we transform our State.
Mariama Boney
Interim Executive Director In service,
Danielle and Mariama
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
OUR AUDIENCES
FEMALE FACEBOOK FOLLOWERS MALE FACEBOOK FOLLOWERS
BY AGE BY AGE
65+
25-34
65+ 25-34
11.1%
13.9%
16% 16%
55-65
16.7%
55-65
16%
35-44
35-44
27.8%
24%
45-54
30.6% 45-54
28%
72% of followers are women 26% of followers are men
FEMALE INSTAGRAM FOLLOWERS MALE INSTAGRAM FOLLOWERS
BY AGE BY AGE
65+ 65+
55-65
5.2%
55-65 5.5%
5.2%
6.4%
25-34
25-34
45-54 36.2%
36.1%
16%
45-54
27.6%
35-44
35-44
25.9%
36.1%
63% of followers are women 37% of followers are men
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
OUR AUDIENCES
TWITTER
Twitter followers: Includes strong influencers with an audience
1,800+ ranging from 7,000 to 16,200 followers primarily in the education and
youth justice fields
11,200 Average number of impressions per month
11% Highest Engagement Rate (industry average range from 1-5% in 2019)
Specific Demographic Information no longer available on Twitter
LINKEDIN
JOB FUNCTION INDUSTRY
Business Development Education Management
Community and Social Services Nonprofit Management
Education Government Adminstration
Legal Higher Education
0 10 20 30 40 0 10 20 30
LinkedIn Demographics: Represents current 2020 analytics
NEWSLETTER
6,800 9%
Subscribers Open Rate
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
OUR IMPACT
24
Number of jurisdictions where our work
has impact: 23 different counties across
Maryland and Baltimore City
60+
Number of coalitions and partnerships we
either lead or are active members
1,200+
Number of laws we advocated for over the past 33
years related to children, youth, and families
6,800+
Number of Maryland supporters who are actively
engaged in social change and are a part of our
advocacy rapid response list
Number of letters sent by supporters to
8,000+ legislators and state officials pressing for
change for young people and families
1.6M+
Number of children and youth we touch
through laws, policies, and practices
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
PARTNER WITH US
ADVOCATES FOR CHILDREN AND YOUTH
EQUITY FOR ALL KIDS
Advocates for Children and Youth (ACY) is a statewide 501 (c) (3) nonprofit that builds a strong Maryland
by advancing policies and programs to ensure children and families of every race, ethnicity and place of
birth achieve their full potential. If you envision a Maryland in which a child's outcome and access to
opportunities is not predicted by race or zip code; where families and communities are healthy and
equitably resourced; where youth, families, and communities are driving the agenda; and where they have
welcome home. Our work impacts Maryland’s more than 1.6
the capacity to advocate for their needs,
million young people and their families.
1.6 AND COUNTING PODCAST
1.6 and Counting, is a weekly podcast in production that will look at issues that affect
Maryland’s more than 1.6 million young people and their families. Bold questions are posed
and revealing answers are given. It’s about community conversations with folks from small
towns and big cities, people who make the laws and those affected them, unsung heroes in
our neighborhoods doing some serious work and everyone in between. Sponsors have an
opportunity to underwrite an episode, a series or the podcast for an entire year. Underwriting
the entire year, allows for content collaboration on issues that align with our shared desire
for social change for the betterment of children and youth. Our podcast will be shared with
our 7,350 supporters, 5,400 social media followers and potentially thousands more by
hosting, promoting and tracking it through BuzzSprout.
SPONSORSHIP
A la Carte $200-$500 per episode
A 15-second Pre-roll (before episode begins) $36 per 1000 listens $360 per episode
A 60-second Mid-roll (middle of episode) $50 per 1000 listens $500 per episode
A 30-second Post-roll (after episode and a call-to-action)
$20 per 1000 listens $200 per episode
Combination $800 per episode
A 15-second Pre-roll and 60-second Mid-roll
Series (at least three 15-minute podcasts) $3,200
Exclusive Sponsorship (10 months) $32,000
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
LEADERSHIP AND ADVOCACY WEBINAR SERIES
Advocates for Children and Youth produces relevant and engaging webinars on issues affecting
Maryland’s children, families, and communities. We provide context to the conversations by inviting
thought leaders, legislators, and subject-matter experts in various fields. Our staff underpins these
conversations by providing the data and analysis needed to inform our advocacy work. Our content
focuses on academically prepared youth; fair, unbiased treatment; and positive life experiences
within healthy kids, families and communities.
SPONSORSHIP
Title Sponsorship for a Single Webinar (Apri1, June, August) $1,500/per webinar
Placement of company logo on title screen of each sponsored webinar
Placement of company logo in all promotional items advertising the webinar
i.e. newsletter, social media, and website
Annual buyout of all webinars with a maximum of four annually $5,000
Virtual Leadership and Advocacy Summit (scheduled for May 2021 but subject to change)
Buyout for day-long event (contact ACY representative for benefits) $10,000
Sponsorship of a single webinar $3,000
ADVOCATES FOR CHILDREN AND YOUTH ENGAGE NEWSLETTER
Advocates for Children and Youth’s newsletter reaches more than 6,800 supporters every week
twice a month thereafter (May to December).
during legislative session (January to April) and
We connect with an issue-driven network of supporters at least 32 times per year. Our
content focuses on the following categories: academically prepared youth; fair, unbiased
treatment and healthy kids, families and communities. Sponsors have the opportunity to share
their messaging through content and/or links to reach this coveted audience.
SPONSORSHIP
Logo and Link $2,400-$8,000
Placement of company logo in the weekly newsletter footer with an active link
$200 per issue/$3,200 for 4 months (January to April)
Placement of company logo in the bi-monthly newsletter footer with an active link
$300 per issue/$4,800 for 8 months (May to December)
Annual buyout $8,000
Content and Link $7,000
Sponsored content of 175 words or less with active link. Limit 4 issues
(2) January-April; (2) May-December
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
ADVOCATES FOR CHILDREN AND YOUTH WEBSITE
Advocates for Children and Youth’s website receives more than 22,500 pages views annually.
The website attracts visitors between the ages of 18-65 with the strongest showing in the 25-34
year age range at 30 percent. The majority of our visitors are female at 67 percent. Visitors are
viewing most content under the About Us tab which includes our mission, vision, values, strategic
framework, and career opportunities. Sponsors have an opportunity to present their advertising
on pages within this section.
SPONSORSHIP
Banner Advertisement $500 per page/$1,500 annually
Available on the About Us, Work With Us and Who We Are pages.
Three (3) ad changes per year.
Sidebar Advertisement $700 per page/$2,100 annually
Available on the About Us, Work With Us and Who We Are pages.
Three (3) ad changes per year.
Video Advertisement $1,000 per page/$3,000 annually
Available on the About Us, Work With Us and Who We Are pages.
Three (3) ad changes per year.
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
SPONSORS AND PARTNERS
PAST SPONSORS*
Companies that found value in sponsoring Advocates for Children and Youth's past programs, projects or events *
ADVOCATESRE FOR CHILDREN AND YOUTH
COLLABORATING PARTNERS*
Partial list of organizations that ACY has partnered with on policy and/or program initiatives over recent years*
ADVOCATESRE FOR CHILDREN AND YOUTH
Adoptions Together Maryland Dental Action Coalition (MDAC)
Advancement Project Maryland Department of Health & Mental Hygiene
American Academy of Pediatrics Maryland Department of Human Resources
American Association of University Women Maryland Department of Juvenile Services
Baltimore Child Abuse Center Board of Child Care Maryland Disability Law Center
Baltimore Child Advocacy Center Maryland Education Coalition
Baltimore Education Coalition Maryland Environmental Health Network
Board for Children Maryland Fair Funding Coalition
Catholic Charities Maryland Foster Youth Resource Center
Child Justice Inc Maryland Fresh Food Retail Task Force
Citizen’s Review Maryland Health Benefit Exchange
Citizens Review Board for Children Maryland Legal Aid Bureau
CLIA Maryland Out of School Time Network
Coalition to Protect Maryland’s Children Maryland PIRG
Disproportionate Minority Contact Reduction Coordinators of Maryland Police and Correctional Training Commission
Maryland Maryland PTA
Family Tree Maryland State Department of Education
Francis King Carey School of Law Maryland Youth Justice Coalition
Health Care Access Maryland Maryland Women’s Coalition for Health Care Reform
Healthcare for the Homeless Maryland’s Citizens Review Board for Children
Healthy Howard Mental Health Association of Maryland
Homeless Persons Representation Project NARAL Pro Choice Maryland
League of Women Voters National Association of Social Workers- Maryland Chapter
Maryland Association of Nonprofit Organizations Office of the Public Defender
Maryland Association of Resources for Children and Youth Maryland Partnership to End Childhood Hunger in Maryland
Coalition Against Sexual Assault Public Justice Center
Maryland Association of Resources for Families and Youth School of Public Health at Johns Hopkins University
Maryland Association of Youth Service Bureaus State Council on Child Abuse and Neglect
Maryland Budget and Tax Institute Strong Schools
Maryland Chapter of American Academy of Pediatricians The Franklin Law Group
Maryland Chapter of the National Association of Social Workers The University of Maryland
Maryland Citizen’s Health Initiative The US Food Trust
We are happy to discuss with you the next steps in securing your sponsorship. Please contact: Carol Walker
at cwalker@acy.org. If you would like to proceed with your purchase, please do so
on our sponsorship platform.
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201
SPONSORSHIP FORM
COMPANY NAME
CONTACT NAME:
TITLE/POSITION:
CONTACT PHONE NUMBER:
EMAIL
PODCAST WEBINAR
15 SECOND PRE-ROLL $360 TITLE SPONSORSHIP PER WEBINAR $1,5OO
60 SECOND MID-ROLL $500 ANNUAL BUYOUT 4 WEBINARS $5,000
30 SECOND POST-ROLL $200 VIRTUAL LEADERSHIP AND ADVOCACY SUMMIT
BUYOUT FOR DAY-LONG EVENT $10,000
COMBINATION 15 SEC AND 60 SEC $800
SPONSORSHIP FOR SINGLE WEBINAR $3,000
SERIES (3 PODCASTS) $3,200
EXCLUSIVE SPONSORSHIP $32,000
ENGAGE NEWSLETTER WEBSITE
LOGO AND LINK IN FOOTER (JAN-APRIL) BANNER ADVERTISMENT $1,500
$3,200 ABOUT US| WORK WITH US| WHO WE ARE
LOGO AND LINK IN FOOTER (MAY-DEC) SIDEBAR ADVERTISMENT $2,100
$4,800 ABOUT US| WORK WITH US| WHO WE ARE
ANNUAL BUYOUT $8,000 VIDEO ADVERTISMENT $3,000
ABOUT US| WORK WITH US| WHO WE ARE
CONTENT AND LINK (4 ISSUES) $7,000
OTHER
SUMMARY OF SELECTIONS $ FOR 2021.
Sponsorship Total
ACKNOWLEDGMENT INFORMATION: I commit to the total sponsorship fees listed above.
NAME (PRINT) SIGNATURE
TITLE (IF APPLICABLE) DATE
PAYMENT INFO: Sponsors can pay online or mail a check payable to Advocates for Children and Youth, 1 North Charles
Street, Suite 2400, Baltimore, Maryland 21201. You will receive a confirmation email upon receipt of your funds.
Questions: Please email us at info@acy.org.
1 NORTH CHARLES STREET, SUITE 2400, BALTIMORE, MD 21201Sponsor Contract Terms and Conditions
INSURANCE REQUIREMENTS:
SPONSOR PARTICIPATION: Advocates for Children and By signing this contract, you are confirming that your company
Youth's (ACY) sponsors bring added value to events, the ACY has insurance that is sufficient to cover you and your property in
membership and organization as a whole. ACY reserves all rights case of an accident. Any hired company to assist you in
and decision-making authority over any aspect of sponsorship setting up exhibit, activation station or anything at a
details, sponsor selection, pricing, priority placement (on signage ACY onsite event must have Commercial General Liability
and exhibits) and any other promotional elements of (including Insurance, including blanket contractual liability, in an amount no
but not limited to) all sponsor offerings sold, and all in-kind
less than $2,000,000.
sponsor partnerships. ACY shall have absolute discretion over
who may be a sponsor, and only the company whose name is
printed on the face of this contract may be placed in promotional LIMITATION OF LIABILITY
materials and pre-outlined sponsorship recognition By signing this contract, the sponsor agrees to indemnify and hold
opportunities. No sponsorship rights may be assigned or shared harmless ACY from and against any and all claims or damages of
without the prior, written approval of ACY reserves the right to any kind, including attorney’s fees, arising from or relating to your
offer exclusive sponsorship opportunities as it sees fit. ACY sponsorship or this contract, and including but not limited to any
reserves the right to withdraw a sponsorship as it sees fit. claims that your artwork, logos or other materials infringe any
copyright or other intellectual property rights of any third party.
COMP REGISTRATIONS AND MEMBERSHIPS: Sponsor also agrees that ACY will not be held responsible for
ACY provides complimentary registrations and memberships for any loss, including theft, damage, or destruction of goods, or for
some sponsorships and for certain levels. Comp registrations any injury to the sponsor or its employees, while participating at
and comp memberships may only be used on a sponsor’s any ACY event while the event is in process, being set up, or
company representatives. They may not be gifted to outside being taken down. Sponsor agrees to indemnify and hold
companies/organizations or resold. harmless ACY and its officers, directors, employees, and agents
from and against any and all claims of any person arising out of
PAYMENTS AND CANCELLATIONS: acts, omissions, or negligence of the sponsor, its agents, or
Payment shall be due immediately upon receipt of an invoice. No employees.
sponsorship will be published, sponsor benefits fulfilled or
exhibits setup until full payment has been received. All SPONSOR DISCLAIMER:
cancellation requests MUST be in writing and received by ACY 60 Sponsors understand that participation is limited to use of their
days prior to the sponsored event or date of said sponsor name, logo and product lines and that no advertising messages
fulfillment date to receive a refund. (Example: September ACY containing derogatory qualitative or comparative language, price
Newsletter sponsor must submit cancellation 60 days prior to the information or other indications of savings or value, an
newsletter going out.) Under no circumstances will ACY refund endorsement, or an inducement to purchase, sell, or use the
any portion of payment after any of the attributes of a products or services may be used. Sponsors will receive
appropriate acknowledgement of their sponsorship, including use
sponsorship have been implemented or contracts finalized with
of their logos or slogans, locations of their business, phone
third parties to implement a sponsorship benefit. Failure to pay in
numbers, internet address, brand or trade names, and value
full for sponsorships will immediately disqualify the sponsor and/
neutral descriptions of products or services as may be
or company from participating in any future sponsorships or
appropriate. Sponsor’s products or services may be displayed,
promotions with ACY.
sold, or given away at a sponsored event.
OTHER REQUIREMENTS: I have read, understand and agree to the contract terms
Sponsorship artwork must be received by ACY’s deadlines. The and conditions.
sponsor must provide a high-resolution copy of their most
current or preferred logo in EPS and or high-resolution PDF
format. If you do not provide the needed materials, your logo will Signature Here ___________________________________
either be printed in subpar quality or removed from materials
entirely. Sponsor is required to pay for any portion of a Date
sponsorship that is agreed upon (see contract for sponsorships ____________________________________________
for details).
CONDUCT OF SPONSOR:
ACY requires all sponsors to maintain respectable and
professional behavior at all times when participating with ACY or
at ACY events. ACY reserves the right to disqualify a specific
sponsoring company and/or representative from said company
from participating at future events based on unprofessional
behavior.
RULES AND REGULATIONS:
Sponsors represent and warrant that they:
1. Have sufficient resources and capacity to provide the products
and services that are being promoted at ACY; and
2. Maintain all licenses and permits required by law, and are the
rightful owner and licensee of all products and services that are
being promoted with ACY.EQUITY FOR ALL KIDS
Advocates for Children and Youth builds a strong Maryland by advancing policies
and programs to ensure children and families of every race, ethnicity, and place of
birth achieve their full potential.
(c) 2021 Advocates for Children and YouthYou can also read
