2021 Sponsorship Opportunities - with West Bloomfield Parks - Marshbank Music Series
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Marshbank Music Series
2021
Sponsorship
Opportunities
with West Bloomfield Parks
What’s inside:
Sponsorship Benefits.................2
Family Events..........................3
Senior Programs.......................6
Display Advertising....................8
Interpretive Sign Sponsorships......9
Activity Guide Advertising..........11
The nature of community.
West Bloomfield Parks (WB Parks) seeks to provide a valuable
return to our sponsors in terms of exposure and advertising, while
finding new funding sources to build upon programs and services
to our community.
There are many opportunities to support the vision and work of WB
Parks which can be scaled to accommodate nearly every marketing
budget. Our sponsorships provide companies and organizations an
opportunity to achieve a high degree of visibility within the West
Bloomfield community. Sponsorship packages can be customized
to fit your specific needs by contacting Meagan at mkurnat@
wbparks.org. Deadlines and pricing are specific to each event.
Sponsorship benefits
Presenting Sponsorship (exclusive to one per event)
• Receive “presenting sponsor” recognition
• One quarter page ad in Activity Guide (mailed to 30,000 homes)
• Included in newsletter story about event (distributed to nearly 17,000 emails)
• Company logo on all print marketing collateral including Activity Guide
• Included in event press release (press releases are not guaranteed for every event)
• Public acknowledgement at event
• Company supplied banner displayed at event
• 10x10 booth space or display opportunity at event
• Logo displayed on our homepage AND event page of website (100,000 hits annually)
• Special recognition pre and post event on social media
Event Sponsorship
• Logo on all print marketing collateral including Activity Guide (mailed to 30,000 homes)
• Public acknowledgement at event
• 10x10 booth space or display opportunity at event
• Logo displayed on event page of website (100,000 hits annually)
• Special recognition pre and post event on social media
2
COVID-19 Disclosure
Some of our annual events will not be taking place in 2021 due to COVID-19. These events will have the
year “2022” next to the month to indicate that. Furthermore, estimated attendance numbers cannot be
determined this far in advance due to the ever changing landscape of hosting community events in a pandemic.
We appreciate your understanding and support.
Family Events
Polar Party (January 2022)
This event invites families to try a variety of winter-themed
activities. Activities include snowshoeing, s’more making and
a live animal show.
Cost: Presenting - $500, Event - $250
Deadline for inclusion in marketing materials and Activity
Guide is November 1, 2021.
Daddy Daughter Dance (February 2022)
This popular annual event is hosted at the beautiful Glen Oaks
Golf Course. We offer two dances each year and one sponsorship
covers both.
Cost: Presenting - $750, Event - $500
Deadline for inclusion in marketing materials and Activity
Guide is November 1, 2021.
Spring Fling Egg Hunt (April)
This event features five sessions, and one sponsorship covers
them all. The event also includes trackless train rides, a petting
farm and more (some activities may be modified due to COVID-19).
Cost: Presenting - $750, Event - $500
Deadline for inclusion in marketing materials and Activity
Guide is December 23, 2020.
Earth Day Celebration (April)
Participants celebrate Mother Earth with various free, outdoor,
nature-themed activities including naturalist-led hikes while
exploring the Outdoor Natural Play Area.
Cost: Presenting - $500, Event - $250
Deadline for inclusion in marketing materials and Activity
Guide is December 23, 2020.
3
Family Events
Summer-on-the-Bank (July)
This free festival, held at Marshbank Park, features bouncers, food
trucks and live entertainment, games and more.
Cost: Presenting - $2,500, Event - $750
Deadline for inclusion in marketing materials and Activity
Guide is February 12, 2021.
Kids Komotion Concert Series
This music series includes three separate concerts for kids. Held
one day a month during May, June and August at Marshbank
Park.
Cost: Presenting - $3,000, Event - $1,000
Deadline for inclusion in marketing materials and Activity
Guide is February 12, 2021.
Marshbank Music Series
Three concerts (two bands each night) presented on
Wednesday evenings in July. Event also features food trucks
and a beer/wine tent. Held at Marshbank Park.
Cost: Presenting - $3,000, Event - $1,000
Deadline for inclusion in marketing materials and Activity
Guide is February 12, 2021.
Mother/Daughter Tea Party (August)
Moms and daughters of all ages gather together for a special
afternoon of tea, snacks, a craft and more. This event is split
into two sessions and a sponsorship covers both.
Cost: $250
Deadline for inclusion in marketing materials and Activity
Guide is February 12, 2021.
Camp Out (September)
Families set up tents in Marshbank Park and enjoy a variety
of outdoor activities including paddle sports, fishing, s’more
making, crafts and more! This event sells out!
Cost: Presenting - $500, Event - $250
Deadline for inclusion in marketing materials and Activity
Guide is June 25, 2021.
4
Family Events
Group Hayrides (October)
Families and friends can reserve a private hayride at beautiful
Marshbank Park as the colors change. Participants also enjoy seasonal
treats and a craft. The sponsorship covers all hayrides (approx. 25).
Cost: Presenting - $500, Event - $250
Deadline for inclusion in marketing materials and Activity
Guide is June 25, 2021.
Trick-or-Treat Trail (October).................Free!
Children trick-or-treat on a 1/2 mile paved trail inside Marshbank
Park. Costumed characters and businesses hand out goodies.
Vendors can participate for free but must provide candy.
Deadline for participation commitment is October 1, 2021.
Bag sponsor (only 3 available) - $250. Cider and donut station
sponsor (only 4 available) - $150.
Mother & Son Dance (November)
This special night out for moms and sons is hosted at the
beautiful Glen Oaks Golf Course.
Cost: Presenting - $500, Event - $250
Deadline for inclusion in marketing materials and Activity
Guide is June 25, 2021.
Santa Event (December)
Families get to meet Santa and his helpers for a picture and
special goody bag.
Cost: Presenting - $750, Event - $500
Deadline for inclusion in marketing materials and Activity
Guide is June 25, 2021.
Winter Solstice (December)
Families learn about some of the different solstice celebrations
from around the world, roast a marshmallow, create a craft and
explore our lantern lit trail.
Cost: Presenting - $500, Event - $250
Deadline for inclusion in marketing materials and Activity
Guide is June 25, 2021.
5
Sponsorship Opportunities for WB Parks Connect:
WB Parks Connect is a 7,000 square foot facility within the Orchard Mall, dedicated to senior
services and activities.
Artwork Sponsor $1,000 per two-year sponsorship
• Recognition on plaque in reception area
• Recognition in (1) seasonal activity guide annually, mailed to nearly 30,000 homes
• Recognition in (1) Senior Happenings newsletter annually, mailed to 5,000+ local seniors.
Ceiling Fan Sponsor $2,000 for two year sponsorship, one available
• Logo printed on large ceiling fan in fitness room
• Recognition on plaque in reception area
• Recognition in (1) seasonal activity guide annually, mailed to nearly 30,000 homes
• Recognition in (1) Senior Happenings newsletter annually, mailed to 5,000+ local seniors
Literature Rack Sponsor $500 annually
• One 8.5x11 flyer holder in the main lobby of Connect.
• Can drop off 100 copies of literature at a time for storage at Connect to be filled by WB Parks staff.
Open Game Room Sponsor $1,200 annually, one available
• This sponsorship supports our free, twice weeklycard game
• Recognition on plaque in reception area
• Recognition in (3) seasonal activity guide annually, mailed to nearly 30,000 homes
Magazine Sponsor $500 for three-year sponsorship, one available
• Recognition on plaque in reception area
• Recognition in (1) seasonal activity guide annually, mailed to nearly 30,000 homes
6
Additional Senior Sponsorship Opportunities:
Sponsoships below include the following benefits:
• Logo on all print marketing collateral including Activity Guide (mailed to 30,000 homes)
• Acknowledgement at event/program, verbally and through signage
• 10x10 booth space or display opportunity
• Logo displayed on event page of website (receives 100,000 hits annually)
Senior Dance (May or August)
This special evening, hosted at a local country club, will feature a live band playing music from the good ol’
days. Event also includes dinner and a cash bar.
Cost: Presenting - $750, Event - $250
Deadline for inclusion in marketing materials and Activity Guide is February 12, 2021.
Senior Concert Series (summer)
Our Senior Concert Series features three daytime concerts held at Marshbank Park. The sponsorship fee
covers all three events.
Cost: Presenting - $1000, Event - $500
Deadline for inclusion in marketing materials and Activity Guide is February 12, 2021.
Heroes Breakfast (November)
This free event honors veterans in the community with breakfast, live entertainment and featured speakers.
Cost: Presenting - $1,500, Event - $250
Deadline for inclusion in marketing materials and Activity Guide is June 25, 2021.
Weekly Lunch Sponsor
Each week, WB Parks offers a themed, nutritius meal. Time is allotted for social conversation with a sweet
treat served toward the end of lunch. Participants must pre-register for the lunch and there is a nominal fee.
Sponsor is invited to attend lunches to interact with participants.
Cost: $500/month, one sponsor per month
Deadline for inclusion in the Activity Guide is February 12, June 25, 2021.
Exercise Your Mind Sponsor
WB Parks offers local professionals the opportunity to share their wisdom and advice with WB Parks residents.
Refreshments are provided. Lectures are scheduled as sponsors request them and are scheduled by season.
Lectures are scheduled morning, afternoons or evening as requested by the sponsor. Lecture topics and
descriptions must be pre-approved by WB Parks staff on topics that mutually benefit our residents. No duplicate
topics per season. Participants must pre-register for the lecture and there is a nominal fee.
Cost: $500/month, one sponsor per month
Deadlines for inclusion in the Activity Guide is February 1, June 1 or October 1, 2021.
7
Display Advertising Opportunities
Field Banner Sponsorship .............................$500
3 x 6 foot banner to display April through October
Choice of: Marshbank Park, Drake Sports Park or Keith Sports Park
Business name printed in Summer Guide (mailed to nearly 30,000
households). Cost includes full color banner
Deadline for inclusion in Activity Guide is February 12, 2021.
Little Library Sponsorship........................$1000
Help spread the message of the importance of reading by sponsoring a
Little Library in one of our parks. Choice of: Drake Sports Park, Keith
Sports Park, Bloomer Park, Bloomfield Knolls Park or Sylvan Manor Park.
Sponsorship term is 3 years and includes a metal plaque with your
business name. Please note: book donations will be community driven
and not the responsibility of WB Parks.
Deadline to be installed in 2021 is February 12, 2021.
Beehive Sponsorship............................$2000
This sponsorship is perfect for the environmentally-conscious business!
Through a partnership with the nonprofit, Bees in the D, we have
beehives at one of our park properties. Sponsorship includes business
logo on aluminum sign near beehives and option to receive honey
produced from hives or donate it back to Bees in the D. Sponsorship
term is for two years.
Deadline is February 12, 2021.
National Trails Day T-Shirt Sponsor.........$250
Every year, we celebrate National Trails Day with a guided walk along
the West Bloomfield Trail. This event is free to participants and they
receive a free t-shirt for participating. This sponsorship includes a
one-color logo on the t-shirt. Your business name will also be printed
in Summer Guide (mailed to nearly 30,000 households). Limited to 6
sponsors.
Deadline for inclusion in Activity Guide is February 12, 2021.
8
Nature Interpretive Sign sponsorship Program
Planting for Pollinators
What you see in front of you is a native What is pollination? What do pollinators need?
pollinator garden. It is intentionally The transfer of pollen from a male plant to a female plant to How can you help?
produce seeds.
designed to benefit Michigan’s pollinators Use little to no pesticides.
throughout the seasons. It enhances the Who does the pollinating? Plant native: Wild geranium
already established natural habitat along In Michigan, the pollinators are: bees, butterflies, moths and Native plants are adapted to the climate and soil here and local
the West Bloomfield Trail. hummingbirds. Some beetles, flies and birds can be pollinators too. pollinators are adapted to them.
In other parts of the world even bats are pollinators.
Plant a diversity of species:
Why are pollinators Plants in a pollinator garden should bloom at different times of year
important? all the way from early spring (wild geranium) to late fall (goldenrod) to
provide nectar at all times of the year with many different shapes, sizes
Pollinators are essential to our environment because they help all plants and colors. Some pollinators cannot survive without the presence of a
grow. This includes flowers and trees, as well as, many of the fruits and
specific plant or plant group, such as monarchs and milkweed. This is
vegetables we all eat. Over 80% of the world’s flowering plants require
called a host plant.
a pollinator to reproduce. On average, one in three bites of your food
are made possible by a pollinator.
Goldenrod
Can you find pollinators in this garden?
Honeybee Hummingbird moth Bumble bee Monarch butterfly Ruby-throated
hummingbird
The following topics are available along the West Bloomfield Parks’ Nature Interpretive Sign Program
West Bloomfield Trail: is an uplifting way to celebrate the life of a loved one,
commemorate a special occasion or provide a gift to the
• Michigan Native Animals whole community in the name of your business. Interpretive
• Frogs and Toads signs help park users understand and appreciate the natural
• Through the Seasons environment they are visiting.
• Nature Noises
The following topics are available within the
West Bloomfield Woods Nature Preserve:
Cost: $1,500 for one 24”x36” sign or $2,500 for
• Wildflowers two. Cost includes 70 characters of text.
• White Pine
• Glacial Moraine Location: Sign topics are determined by location
• Great Blue Herons and the natural environment surrounding them. You
can request a map of proposed locations by topic.
The following topics are available at Lily Pad
Springs (spray park):
• Lily Pads
9
• Wetland LifeNature Interpretive Sign sponsorship Program
Please complete the form below and submit to mkurnat@wbparks.org.
Individuals or businesses may sponsor a sign for placement in parks that are under the management and
control of West Bloomfield Parks (WB Parks) based upon the following criteria:
1. The sign content and design will be determined by WB Parks.
2. The sign inscription must be approved by WB Parks prior to ordering and purchasing the sign.
3. Sign locations, including the appropriate number of signs for a given park site, will be determined by WB
Parks. Sponsors may choose a preferred site but ultimately, WB Parks will make the final decision as to the
exact sign location.
4. Once the design is completed, donors will be able to approve the memoriam/donator section only.
Interpretive design is left to the discretion of WB Parks staff. Donors will be notified when signs have been
installed.
5. The sign will be maintained in its original location by WB Parks for a maximum of 10 years. If future park
development dictates that a new location is necessary, WB Parks will relocate the sign at its expense. Other
than this exception, the sign will be maintained by WB Parks within the park area chosen for a maximum of
10 years.
6. The sponsor will be given the “first right of refusal” to sponsor the same sign again after the original
10 years expires. WB Parks staff will e-mail, call or write a letter to the sponsor in which the sponsor will
have 60 days to repurchase or refuse sponsorship of a new sign. If the sponsor does not respond within the
timeframe, WB Parks will list the sign as available to future sponsors.
7. Cost for purchase and installation of sign is $1500. A discounted rate of $2500 for two signs. Payment can
be made by check, Visa or MasterCard. Payment must be made in full prior to sign design. Refunds will only
be issued up to two weeks following the purchase date.
8. Design and production can take up to 16 weeks. Sign installation is weather dependent and only
guaranteed May-October.
Name:
Address: City: State: Zip:
Phone (primary): Phone (secondary):
Email:
This interpretive sign is requested in (circle one) memory of / thanks to:
In memoriam/donor language to be included on the sign (limit to 70 characters or business logo*):
I would prefer the following topics (please see reverse for available topics/locations):
1st choice:
2nd choice:
I agree to the above Memorial Program criteria and would like to purchase number of signs.
Signature: Date:
*Logo will be printed in full color if it works with colors in the design. If not, it will be printed in one color. 10West Bloomfield Parks 2021 Advertising Rates
Available advertising sizes for West Bloomfield Parks’ Activity Guide.
• Published three times per year to 30,000 households in West Bloomfield (April, July, December)
• Online version receives an additional 6,000 views per season.
• Receive a 15% discount when you purchase more than one ad per year
• Full color on gloss coated paper
• If you’re interested in advertising in our “Senior Happenings” newsletter, please contact Eileen
Frazier with LPI at efrazier@Lpiseniors.com for rates and details.
Quarter Page
Business Card Size $500/publication
$250/publication Art Size: 4.25” x 5.5”
Art Size: 4.25” x 2.75”
Full Page (Inside)
$1,200/publication
Art Size: 8.5” x 11”
Full Page (Premium)
$1,350/publication
Front or Back Inside Cover
Half Page
Must include a .25” bleed $900/publication
Art Size: 5.5” x 8.5”
(horizontal) or
4.25” x 11”
(vertical)
11For more information or to secure your sponsorship, please contact:
Meagan Kurnat, Marketing Manager
mkurnat@wbparks.org
(248) 451-1914
For more information on a specific event, visit us online at
www.wbparks.org or check us out on Facebook at facebook.com/
wbparks.
This is not an all-inclusive listing of WB Parks’ annual events. Sponsorship packages can be
customized on an as-needed basis.
On the fence? Ask some of our other sponsors about their experience working with us:
Busch’s Fresh Food Market ITC Holdings Corp.
Buffalo Wild Wings - Farmington Hills Oakland County Parks & Recreation
CarePatrol of Oakland County Orchard Mall
Jeff and Amanda Kashat of Keller Williams Renewal by Andersen
Henry Ford West Bloomfield Hospital TreeRunner Adventure ParkYou can also read
