Media Kit 2021 - Advertise with Stuff
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Media Kit 2 02 1
welcome
The #1 Monthly Home Magazine
“ NZ House & Garden is the authority on interiors, homes and
gardens. This beloved title has a firm place in New Zealanders’
hearts, delivering a captivating mix of houses and gardens that
are both inspirational and aspirational. We cross the style
boundaries — from the smallest, most beautifully crafted
spaces to designer showstoppers, from clever courtyards to
sweeping country gardens. Then there’s the sumptuous food
with recipes you’ll really want to try, carefully curated travel
and all the latest homeware and shopping trends. This is the
lifestyle magazine that readers keep and refer to as a
resource, long after each issue has gone off sale, and
advertising is an integral part of it.”
Naomi Larkin
EDITOR
GET IN TOUCH
For more details contact your ST UFF ACCOUN T M ANAGER or
EL AINE MILL AR - NZ House & Garden Advertising Manager
elaine.millar@stuff.co.nz | 027 498 3280
the reader
Core demographic - affluent homeowners aged 35+
READERSHIP
76% have savings
and investments 393,000 55% love reading new
recipes and trying
FEMALE
them out
64% 252,000
HOMEOWNERS
291,000 74%
66% of readers are wine
drinkers ALL PEOPLE AGED
25-54yrs 53%
MAIN HH SHOPPERS
55% are planning home
59% 233,000 improvements in the
next 12 months
AV E R A G E H H I N C O M E
61% say that the way
$112,201 62% are pet owners
their home looks is very
M E T R O P O L I TA N
important to them CIT Y DWELLERS*
51%
200,000
MORTGAGE FREE
Source: Nielsen CMI Q419-Q320 AP15+ . * Do you live in AK,HM,WGN,CHCH, DN
79% intend to go on
35% 139,000 holiday within NZ in the
next 12 months
40% like to keep up to date with new ideas or improvements to their home
GET IN TOUCH
For more details contact your ST UFF ACCOUN T M ANAGER or
EL AINE MILL AR - NZ House & Garden Advertising Manager
elaine.millar@stuff.co.nz | 027 498 3280
it’s a community
NZ House & Garden is at the centre of a community of avid
readers with a number of touch-points
MAGAZINE
H O M E D.C O.N Z
J U LY 2021
ON TH E COVE R
Remarkable designer
home in Arrowtown
393,000*
AP 15+ average issue readership
Natural Style
387,626 * Homes with
real personality
J U LY 2 0 2 1 N o . 3 2 3
EDM
33,447+
Unique browsers each week
Our digital partner Homed is a
dedicated channel within the country’s Average monthly send (5/5/21)
SPECI AL F EAT URE DI N I NG F U R N I T U R E
largest news website in NZ, Stuff
Kiwi’s luxe London renovation • A Taranaki garden infused
with colour and fun • Globetrotting couple’s Auckland
sanctuary • Lavish looks for a landmark Wellington villa
CVR _0721_CMYK_no barcode.indd 1 1/6/21 1:09 pm
IN T S
UCHPO
360 DE
O
GR
EE T
HOUSE TOURS
9600+
Event visitors annually
Tour-goers get to step into the pages
Source: CMI Q419-Q320 AP 15+; Adobe Analytics June 2021*
of the magazine, in sell-out events D I G I TA L M A G A Z I N E
around the country
Available to subscribers – anytime,
anywhere
GET IN TOUCH
For more details contact your ST UFF ACCOUN T M ANAGER or
EL AINE MILL AR - NZ House & Garden Advertising Manager
elaine.millar@stuff.co.nz | 027 498 3280
our editorial
content
While inspiring homes and gardens
are at the core of the magazine,
we’re about so much more...
NEWS
SHOPPING
TRENDS
BEAUT Y
DECOR
FOOD
DRINK
T R AV E L
C U LT U R E
T H E M E D F E AT U R E S
HOUSES
GARDENS
GET IN TOUCH
To have an informal chat about how we can assist your business, contact:
EL AINE MILL AR - NZ House & Garden Advertising Manager
elaine.millar@stuff.co.nz | 027 498 3280
display advertising specs
D O U B L E PA G E S P R E A D *
Image Area: 244mm (h) x 180mm (w)
display advertising rates Trim Size: 275mm (h) x 210mm (w)
Bleed Size: 280mm (h) x 220mm (w)
SIZE 1 ISSUE 6 ISSUES 12 ISSUES
Notes: Supply as two single page pdfs.
Inside Front Cover (DPS) $17,900 - - Within first six pages of magazine allow 6mm crossover per page
(12mm total), and for run of magazine ads allow 4mm crossover
Outside Back Cover (Single) $10,250 - - per page (8mm total).
See technical specs (opposite) for further details.
Double Page Spread (DPS) $15,555 $14,000 $13,222
Full Page $8,900 $8,010 $7,565
F U L L PA G E ALL FILES MUST INCLUDE BLEED
Half Page $5,100 $4,590 $4,335 Image Area: AND CROP MARKS.
244mm (h) x 180mm (w)
Third Page $3,555 $3,200 $3,022
Trim Size:
275mm (h) x 210mm (w)
Special Positions +15% - -
Bleed Size:
285mm (h) x 220mm (w)
technical specs
P R I N T P R O C E S S Web Offset INSERT DELIVERY
Inserts should be delivered to Ovato:
B I N D I N G M E T H O D Perfect Bound 122 Kerrs Road, Wiri, Auckland 2104 ½ PA G E H O R I Z O N TA L ½ PA G E V E R T I C A L
Stuff insert docket MUST accompany inserts. Image Area: Image Area:
M AT E R I A L D E L I V E R Y Email: magsupport@stuff.co.nz 119mm (h) x 180mm (w) 244mm (h) x 85mm (w)
Files may be sent to Stuff Magazines via FTP transfer, Trim Size: Trim Size:
via Quickcut (Pagestore), Dropbox or email PDF to *INSIDE FRONT COVER & INSIDE BACK 135mm (h) x 210mm (w) 257mm (h) x 102mm (w)
magsupport@stuff.co.nz COVER SPREADS
Bleed Size: Bleed Size:
Special care must be taken where any image runs through the spine.
COLOUR REQUIREMENTS DPS crossover (allowance for gutter): within first six pages of 145mm (h) x 220mm (w) 285mm (h) x 112mm (w)
No RGB images or spot colour (please only use CMYK) magazine allow 6mm crossover per page (12mm total), and for
Details for FTP transfer can be obtained from the Advertising run of magazine ads allow 4mm crossover per page (8mm total).
Coordinator.
Technical Specifications: Print Only headings and baselines
S P E C I F I C AT I O N S of extra large type can run across gutter and must be arranged
All type and important images must be within the image area, to clear the spine by a maximum of 4mm - 6mm on each side.
⅓ PA G E H O R I Z O N TA L ⅓ PA G E V E R T I C A L
ensure the gutter is free from type. If type is fine or small allow Due to the variable nature of the binding process, we can accept
15mm each side of gutter (30mm total). no responsibility for any lack of alignment of type or images that
Image Area: Image Area:
All files must include bleed and crop marks. cross the gutter. Technical Specifications subject to change. 80mm (h) x 180mm (w) 244mm (h) x 55mm (w)
Trim Size: Trim Size:
93mm (h) x 210mm (w) 275mm (h) x 70mm (w)
N O T E : Rates are per issue, exclude GST and are in $NZ. Sponsored content production charges are available on request.
Bleed Size: Bleed Size:
Refer to terms and conditions https://advertise.stuff.co.nz/advertising-terms-and-conditions/
103mm (h) x 220mm (w) 285mm (h) x 80mm (w)
GET IN TOUCH
PDF JOB OPTIONS
For any technical queries, please contact To create PDFs for our technical specifications, magazine Distiller Job Options are available to load into InDesign’s Adobe PDF Presets.
M AG SUPPORT magsupport@stuff.co.nz Distiller Job Options can be downloaded from advertise.stuff.co.nz/user-guides-resources
directory rates
DIRECTORY S I Z E ( HxW ) 1x* 3x* 6x* 12x*
DIRECTORY SQUARE 12 4 M M X 14 0 M M $ 2 ,52 5 $ 2 ,394 $ 2 ,2 6 8 $ 2 ,142
QUARTER STANDARD 12 4 M M X 9 2 M M $ 1 ,6 80 $ 1 ,596 $ 1 ,51 2 $ 1 ,428
QUARTER HORIZONTAL 5 9 M M X 188 M M $ 1 ,6 80 $ 1 ,596 $ 1 ,51 2 $ 1 ,428
QUARTER VERTICAL 254MM X 44MM $ 1 ,6 80 $ 1 ,596 $ 1 ,51 2 $ 1 ,428
3/16 HORIZONTAL 5 9 M M X 14 0 M M $ 1 ,2 50 $ 1 ,1 87 $ 1 ,1 2 5 $ 1 ,062
3/16 VERTICAL 18 8 M M X 4 4 M M $ 1 ,2 50 $ 1 ,1 87 $ 1 ,1 2 5 $ 1 ,062
ad design guideline
BORDER
EIGHTH HORIZONTAL 59MM X 92MM $ 836 $ 795 $ 752 $ 710
Choose your colour
For a cohesive look and feel, we have
EIGHTH VERTICAL 12 4 M M X 4 4 M M $ 836 $ 795 $ 752 $ 710 set templates for inhouse design. At
LOGO YOUR LOGO
right is the main structure which will
be scaled depending on the ad size.
ONE SIXTEENTH 59MM X 44MM $ 42 0 $ 399 $ 42 0 $ 357
T E C H N I C A L S P E C I F I C AT I O N S
• Logos and photos to be supplied IMAGES
BRAND IMAGE
as high resolution (300dpi) jpeg 1-4 images, depending on
M AT E R I A L S P E C I F I C AT I O N S
attachments and at 100% size. the ad size
Website images cannot be used.
• To be supplied as high-resolution PDF (no less than 300dpi).
• Logos should be supplied as
• No bleed needed - please create to fit the selected ad size.
vector graphics (files with the
• All fonts need to be embedded. Files created in Freehand or Adobe Illustrator must have any type
ending .ai or .eps) with all type
converted to paths/outlines to avoid font issues. C TA
converted to paths/outlines. CALL TO ACTION
• Picture elements within your ad must be CMYK and a minimum resolution of 300dpi. 5-15 words depending on
• We can accept original
• Bitmap line art images should be 1200dpi to ensure sharpness. the ad size
photographs in order to be
• All finished ads must be accompanied with a contract colour proof. If no proof is supplied, we do not C O N TA C T / W E B S I T E
scanned. Please ensure they are
accept responsibility for reproduction.
in focus and of good quality.
• The artistic copyright of all advertisements designed by Stuff is the property of Stuff and reproduction
C O N TA C T D E TA I L S
in other publications without permission from Stuff is not permitted.
F O R D I R E C T O R Y - C O N TA C T
* Rates are per issue, exclude GST and are in $NZ. Cancellation after the booking deadline will result in a cancellation fee of 25% BR IDGIT H ANNIGAN - Magazine Directory Manager
of the booking cost. Refer to terms and conditions https://advertise.stuff.co.nz/advertising-terms-and-conditions/ bridgit.hannigan@stuff.co.nz | 021 315 103
directory - key dates
BOOKING M AT E R I A L
ISSUE O N S A L E D AT E CANCELL ATION DEADLINE DEADLINE
August 2021 19 J U L 2 1 3 JUN 21 10 J U N 2 1 11 JUN 21
September 2021 23 AUG 21 8 JUL 21 15 JUL 21 16 JUL 21
October 2021 20 SEP 21 5 AUG 21 1 2 A U G 21 13 AUG 21
November 2021 18 OCT 21 2 SEP 21 9 SEP 21 10 S E P 2 1
December 2021 22 NOV 21 7 OCT 21 14 OCT 21 15 OCT 21
display advertising - key dates January 2022 20 DEC 21 4 NOV 21 11 N O V 2 1 12 NOV 21
INSERT
BOOKING M AT E R I A L DELIVERY February 2022 17 J A N 2 2 25 NOV 21 2 DEC 21 3 DEC 21
ISSUE O N S A L E D AT E CANCELL ATION DEADLINE DEADLINE DEADLINE
March 2022 21 FEB 22 6 JAN 22 13 JAN 22 14 JAN 22
August 2021 19 J U L 21 10 J U N 21 22 J U N 21 24 J U N 21 2 JUL 21
September 2021 23 A U G 21 15 J U L 21 22 J U L 21 26 J U L 21 6 AUG 21 Note: Subscribers get copies 3-4 days prior to on-sale date. Deadlines subject to change.
October 2021 20 S E P 21 12 A U G 21 19 A U G 21 23 A U G 21 3 SEP 21
November 2021 18 O C T 21 9 S E P 21 16 S E P 21 20 S E P 21 1 OCT 21
December 2021 22 N O V 21 14 O C T 21 19 O C T 21 22 O C T 21 5 NOV 21
January 2022 20 D E C 21 11 N O V 21 18 N O V 21 22 N O V 21 3 DEC 21
February 2022 17 J A N 22 3 D E C 21 10 D E C 21 14 D E C 21 24 D E C 2 1
March 2022 21 F E B 22 13 J A N 22 20 J A N 22 24 J A N 22 4 FEB 22
Note: Subscribers get copies 3-4 days prior to on-sale date. Deadline subject to change.
GET IN TOUCH F O R D I R E C T O R Y - C O N TA C T
For more details contact your ST UFF ACCOUN T M ANAGER or
EL AINE MILL AR - NZ House & Garden Advertising Manager BR IDGIT H ANNIGAN - Magazine Directory Manager
elaine.millar@stuff.co.nz | 027 498 3280 bridgit.hannigan@stuff.co.nz | 021 315 103z
sponsored s p on s or e d
content c on t e n t
template kit Templates and Guides for Advertisers
T E M P L AT E K I T
Ask for the full template kit
audience engagement options
Display advertising is just one way you can connect with our
readers – talk to us about your specific marketing needs S I N G L E PA G E
Customised content produced by
1 4
the NZ House & Garden team. Choose from
D I S P L AY A D V E R T I S I N G P L A C E M E N T DIRECTORY & PRODUCT SHOWCASES one of our many templates which allow for a
We love beautiful ads gracing our pages every month! You can Our very popular Directory section offers advertisers variety of image and text combinations
be assured you will be within the most premium magazine smaller ad sizes and packages to ensure a regular presence
environment. Choose from a range of display advertising sizes across every issue. We also offer product showcases with Shop
from inside front cover and early double page spreads, full pages Window and some of our Special Features.
and part pages.
Benefits: Our readers read the magazine from cover to cover.
Benefits: Exposure to an affluent audience in a premium and Many hold onto their back issues for future reference, and also
highly engaging print environment. Premium positioning and pass copies onto family and friends. This ensures your brands and
placement near relevant content will put you ahead of your products live well beyond the monthly sale period and readers can
competitors – drink, beauty, decor, travel and more. easily find your business details.
2 5
S P O N S O R E D C O N T E N T C R E AT I O N
I N S E R T S , G AT E F O L D A N D S A M P L I N G
We have a selection of paid sponsored content templates
Magazines can be inserted with client catalogues,
created in both full page and double page formats to allow
brochures, samples, custom printed inserts and gatefolds.
you to tell your story to our readers. Created by Stuff’s award-
winning content team in collaboration with NZ House & Garden. This is a cost effective solution for advertisers to get further
Consider repurposing the print piece to digital sponsored content information about their brand/product into the hands of our
on stuff.co.nz. highly engaged audiences.
D O U B L E PA G E S P R E A D
Benefits: We know what resonates with our readers and we can • We can provide media insertion cost quotes to target our Increase the impact of
guide and advise you on the best ways to connect and relay your full print run, subscribers only or by region. your message with a larger
business to them in an engaging and integrated way. • Inserts can be bound or loose. Sponsored Content template
3
• Specific quantities change by issue, depending upon
events, subscription drives and retail promotions.
B E S P O K E C O N T E N T C R E AT I O N
• A quote will be provided based on insert type, page count,
Integrate your brand, product and messaging in a
weight and quantity – ask your Stuff sales rep for a quote.
unique customised solution. This might be a fully styled
• Inserts are subject to availability and additional NZ Post
photographed shoot or an innovative use of print and digital.
charges may apply. GET IN TOUCH
Benefits: Unique to your brand or business, these assets can be For more details contact your ST UFF ACCOUN T M ANAGER or
promoted and leveraged across Stuff print and digital platforms
EL AINE MILL AR - NZ House & Garden Advertising Manager
and on your own business platforms (* production costs apply).
elaine.millar@stuff.co.nz | 027 498 3280
shop window & showcase
SHOP WINDOW FEATURES SHOWCASE
Shop Window offers an editorial style feature to present For selected special features that run across the year, we provide
products to NZ House & Garden readers who are always on the additional showcase pages for relevant advertisers to present their
lookout for inspirational ideas for their home and gifts for their products. For example – Kitchens, Bathrooms, Furniture, Bedding
family and friends. and Bedroom, Christmas Gifts. We will promote the issues when
this opportunity is available.
M AT E R I A L S U P P LY
rates *
Client to supply 35 words of copy (including contact details)
plus a suitable professionally photographed image.
Product shots/ branded packaging and company logos are not
allowed on these pages.
$1700 per double spot (approx 2/6th size) Images must be CMYK with a minimum resolution of 300 dpi; Editorial has the right to request alternative shots if required.
TIFF, JPEG or EPS.
$1000 per single spot (approx 1/6th size) Images must not contain extra channels or transfer curves or SEND TO:
compression. No spot colours are to be used. magsupport@stuff.co.nz
* Discounted packages are available for multiple issues or as part of your overall advertising Items showcased should be professionally photographed and All rates are + GST and commission bearing.
placement with NZ House & Garden and Stuff. Subject to availability. preferably in a styled lifestyle setting relating to home, garden or
Rates are per issue, exclude GST and are in $NZ. lifestyle relevant to NZ House & Garden readers.digital advertising e-newsletters
NZ House & Garden’s content is showcased extensively on Stuff, particularly NZ House & Garden has a fortnightly e-newsletter.
within the Homed section, which sits under the Life & Style vertical. The first, written by editor Naomi Larkin, is sent out on the magazine’s on-sale
Stuff is the leading news and entertainment website in NZ. The digital date. The second newsletter has a key focus on Style & Entertainment and is
environment is home to a growing and engaged audience: Life & Style reaches written by food editor Julie Le Clerc.
820,105 unique browsers every week, Homed attracts 387,626 unique
browsers every week*.
NZ HOUSE & GARDEN S T Y L E & E N T E R TA I N M E N T
E-N E W S L E T T E R E-N E W S L E T T E R
AD SIZE RATE CARD AV G . M O N T H LY S E N D AV G . M O N T H LY S E N D
AD UNIT (W X H) CPM
Maximise your print
advertising in NZ
33,724 33,913
LEADERBOARD 728 X 9 0 P X $20
House & Garden with
AV G . O P E N R AT E AV G . O P E N R AT E
TOP MEDIUM RECTANGLE 300 X 250 P X $20 digital advertising
and target our Stuff 33.87% 34.13%
IN ARTICLE RECTANGLE 300 X 250 P X $20
audience with
FREQUENCY FREQUENCY
HALF PAGE 300 X 6 00 P X $30 increased frequency Mo nt h l y - On Sa l e Da t e Mo nt h l y - Mi d Mo nt h
of message.
ADVERTISING TERMS & CONDITIONS
IMAGE SIZE
Please refer to: advertise.stuff.co.nz/advertising-terms-and-conditions AD UNIT (W X H) RATE
PROMOTED CONTENT 300 X 300 PX $950
File size: 72dpi. Static jpg or gif. 60
words max. Plus URL link.
HORIZONTAL BANNER 600 X 160 PX $70 0
File size: between 148kb and 200kb
and image set to 72dpi. Static jpg or
gif. Plus URL link.
MREC 300 X 250 PX $70 0
File size: between 148kb and 200kb
and image set to 72dpi. Static jpg or
gif. Plus URL link.
GET IN TOUCH
For more details contact your ST UFF ACCOUN T M ANAGER or
EL AINE MILL AR - NZ House & Garden Advertising Manager
elaine.millar@stuff.co.nz | 027 498 3280get in touch
The #1 Monthly Home Magazine
Direct
ELAINE MILLAR
Advertising Manager
M 027 498 3280 E elaine.millar@stuff.co.nz
BRIDGIT HANNIGAN
Magazine Directory Manager
M 021 315 103 E bridgit.hannigan@stuff.co.nz
MELISA SINCLAIR
Advertising Consultant
M 027 579 6247 E melisa.sinclair@stuff.co.nz
Agencies
K AT R I N A R E I N S F I E L D
National & Partnerships Director - Commercial
M 021 834 231 E katrina.reinsfield@stuff.co.nz
L AURISSA HOLLIS
National Sales Director - Auckland/Wellington
M 021 828 344 E laurissa.hollis@stuff.co.nz
L ARESSA MARINOVICH
National Sales Director - Auckland/Australia
M 021 627 738 E laressa.marinovich@stuff.co.nz
Advertising Material
AT H U LYA M O H A N D A S
M 027 368 2856 E magsupport@stuff.co.nz
Address
STUFF - NZ HOUSE & GARDEN
Level 7, 4 Williamson Ave, Grey Lynn, Auckland 1021
PO Box 6341, Victoria Street West, Auckland 1142You can also read
