STUDENT MEDIA 2020-21 RATE CARD/MEDIA KIT - Indiana Daily Student
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INDIANA UNIVERSITY STUDENT MEDIA 2020-21 RATE CARD/MEDIA KIT
ABOUT IU STUDENT MEDIA
The first issue of the Indiana Associated Collegiate Press. The in 1996. An expanded digital
Daily Student was published organization’s advertising team presence now includes a mobile
on Feb. 22, 1867. More than is also annually recognized by app and active involvement on
150 years later, it remains a the College Media Business and social media platforms such as
cornerstone of the Indiana Advertising Managers. Facebook, Twitter and Instagram.
University and Bloomington
communities. In 1994, the IDS was inducted The IDS prides itself on being
into the ACP’s Hall of Fame for a vehicle to promote and
The IDS, an editorially student publications. showcase campus organizations
independent, student-run and community businesses.
news organization, is regularly Beyond the print edition of With continuing evolution in both
recognized as among the the IDS, student media at IU physical and digital platforms,
best college media outlets has made the necessary steps student media at IU offer
in the country. Among its to grow and adapt with the advertisers a diverse array of
accomplishments include: 25 changing landscape of news. advertising options and a variety
consecutive Gold Crown awards Readers can now be reached of opportunities to reach clients
from the Columbia Scholastic in a variety of ways. IDSnews. across different forms of media.
Press Association and more than com has attracted millions of
40 Pacemaker awards from the online visitors since its debut
TERMS & POLICIES
Terms of Payment a contract agreement without penalty if and circulation only. The advertiser assigns
changes are not satisfactory. to the IDS all rights, title and interest to
The IDS understands that you want your
all layouts and original art produced by
invoice in a timely fashion with accurate The IDS may offer special promotions not
the IDS.
billing information. If you have a question listed in the rate card.
or there is a discrepancy with your invoice The IDS will not knowingly accept any
at any time, please contact our Accounting IDS General Advertising Policies advertisement that is defamatory,
Department as soon as possible. The IDS reserves the right to reject any promotes academic dishonesty, violates
advertising for any reason. any federal, state or local laws or
All rates are noncommissionable, net rates.
encourages discrimination against any
American Express, Discover, Mastercard The IDS makes every effort to produce
individual or group on the basis of race,
and Visa are accepted. error free ads; however, if an error should
sex, sexual orientation, color, creed,
Out-of-town and new advertising accounts occur, please notify our sales office within
religion, national origin or disability.
must prepay for advertising until credit three days of the error. Liability for any
errors is limited to the cost of the space Personal ads may contain first names
is established. All political, “closing” and
occupied by the error. and last initials only. The advertising
“going out of business” advertising must
management reserves the right to reject
be prepaid. All ad changes and cancellations must be
ads considered distasteful or defamatory.
Credit may be extended by completing a made before the advertising deadline. Ads
Classifieds of a business nature may not
credit application. Please allow 30 days canceled after the deadline will be charged
appear in the “Personal” classification.
for approval. for two-thirds of the ad’s space.
Proofs requiring changes initiated by
Advertising invoices are mailed on the Advertising having the appearance of news
the advertiser will be corrected with or
last publication day of each month. must be labeled as “Paid Advertising.”
without additional charge depending
Payment is due on the 10th of each month. All political and cause advertisements on the extensiveness of the revisions
All balances not paid in 30 days are subject must carry the information required by and the amount of typesetting and/or
to a finance charge of 1.5% per month law (e.g., Paid by Committee for Jane Doe, photographic work required.
(annual/percentage rate is 18%). A John Doe, Treasurer).
The advertiser assumes full liability for
charge of $15.00 or 15% of the amount The IDS must have a signed model release his/her advertisements and agrees to hold
of the check (whichever is greater) will be from persons pictured in photographs the IDS unaccountable for the content
assessed on any returned check. submitted for publication. of all advertisements authorized for
The IDS is not responsible for materials publication and any claims that may
General Rate Policy
submitted for use unless given instructions be made against the IDS.
The IDS may make rate changes, provided for return delivery within 30 days. Rates listed in this rate card are valid for
you are given at least 30 days notice in
By having an advertisement printed in the Aug. 1, 2020 - July 31, 2021.
advance. In such an event, you may cancel
IDS, the advertiser is purchasing space
2 IU Student Media 2020-21
82% 93% engagement rate of
IU students
engagement rate of
faculty and staff members
43,503 9,392
IU Bloomington students faculty and staff members
Target the
$1.4 bil.
economic footprint created by the
IU students and staff.
Source: IU-B Impact Study
Indiana Daily Student HOW TO REACH US PERSONNEL
Newspaper published on Thursdays Franklin Hall 130 Greg Menkedick
601 E. Kirkwood Ave. Advertising Director
www.idsnews.com
Bloomington, IN 47405-1223 Susan McGlocklin
Director of Circulation,
idsnews Phone: 812-855-0763 Classifieds/Business Manager
Fax: 812-855-8009 Jim Rodenbush
@idsnews Director of IU Student Media
advertise@idsnews.com
www.idsnews.com
@idsnews
idsnews.com/rates 3
IDS PRINT ADVERTISING
The Indiana Daily Student newspaper is published twice weekly
on Mondays and Thursdays. In addition to the paper, the IDS has
several special print publications.
REGULAR & CLASSIFIED DEADLINES COLOR RATES
DISPLAY AD RATES Display ad deadline is 5 p.m. Color is an effective way to
$19.91/column inch three business days before draw the reader’s eye to your
Open rate (fall & spring) publication. ad. Full-color ads beat black-
and-white ads for in-depth
$14.93/column inch Ad Proof Schedule readership by 62%.
Open rate (winter & summer) For ads that must be Source: Newspaper Association of America
approved by the advertiser
$15.91/column inch Full Color
University Dept./Nonprofit prior to the publication: Copy
deadline is four business days $10/column inch
(fall & spring) (minimum $120, maximum $450)
prior to the publication.
$11.93/column inch All proofs must be returned to Spot Color
University Dept./Nonprofit
(winter & summer) the IDS by Noon two business $160/page
days prior to the publication. (No minimum or maximum)
Based on per column inch Corrections may be made
by phone or e-mail. Contract Spot Full
Amount Color Color
LOCAL ANNUAL GUARANTEED PLACEMENT $2,500 $160 $450
VOLUME DISCOUNTS
Guaranteed Placement is $5,000 $160 $450
A signed contract is required available for an additional $7,000 $150 $440
to qualify for these discounts. 25% more than the cost
Advertisers without a signed $9,500 $140 $430
of the ad space.
contract will be billed at the $12,500 $130 $420
open rate. $17,800+ $120 $410
*Prices represent maximum color cost for
Contract Print Rate respective contract amounts.
Amount Discount
$2,500 30%
$5,000 35%
$7,000 40%
$9,500 45%
$12,500 50%
$17,800 55%
$23,500 60%
12K 9K
$34,000 62%
$49,500 65%
*Percent taken off open rate.
copies distributed on
Thursdays during the copies distributed
fall, winter and spring on Thursdays during
semesters. the summer.
4 IU Student Media 2020-21
SPECIFICATIONS, MEASUREMENTS & RATES
Column University Dept/ University Dept/
Size Dimensions Open Rate Open Rate
Inches (fall & spring) (winter & summer) Nonprofit Nonprofit
(fall & spring) (winter & summer)
1/16 page 3.222" x 4" 8 $159.28 $119.44 $127.28 $95.44
1/8 page 4.889" x 5" 15 $298.65 $223.95 $238.65 $178.95
1/4 page 4.889" x 10.5" 31.5 $627.17 $470.30 $501.17 $375.80
1/3 page 3.222" x 21" 42 $836.22 $627.06 $668.22 $501.06
1/2 page horiz. 9.889" x 10.5" 63 $1,254.33 $940.59 $1,002.33 $751.59
1/2 page vert. 4.889" x 21" 63 $1,254.33 $940.59 $1,002.33 $751.59
2/3 page 6.556" x 21" 84 $1,433.52 $1,254.12 $1,336.44 $1,002.12
Full Page 9.889" x 21" 126 $2,508.66 $1,881.18 $2,004.66 $1,503.18
*Prices are for the most common print sizes. Ask about custom ad sizes. Rates do not reflect contract discounts.
Common Ad Sizes
FILE REQUIREMENTS
PDF files are the preferred
format for ad submission.
You may send your ad
electronically through email.
Call or email your sales rep
for electronic ad submission.
1/3
PAGE
BROADSHEET AND
TABLOID COLUMN SIZES
1/4 1/2 PAGE
PAGE HORIZONTAL Columns Inches
1/8 1 Col 1.556"
1/16 PAGE
PAGE 2 Col 3.222"
3 Col 4.889"
4 Col 6.556"
5 Col 8.222"
6 Col 9.889"
NEED A DESIGN?
1/2 PAGE 2/3 FULL We have a staff of graphic
VERTICAL PAGE PAGE designers available to design
a complete ad tailored to
your needs or make minor
changes to existing ads.
Please contact your sales rep
for more information.
idsnews.com/rates 5
IDSNEWS.COM ADVERTISING
ONLINE AD SPECIFICATIONS:
More than
By placing your ad online with www.idsnews.com, you reach
29K students, their families, IU sports fans, alumni, faculty, staff and
Bloomington residents. Online advertising helps round out your
marketing mix for the extended IU community.
monthly Bloomington users
during the Fall and Spring
semesters ONLINE AD POSITIONS
Desktop Home Screen and Story Page Mobile View
Bloomington users generate LB LB
B
27%
B
MR
HP
of the site's overall traffic.
53% of users are MR
18-34
HP
LB
years old, with 29% being
MR
24 or younger. HP
HP MR
51% of Bloomington users MR
are male. LB
63% of Bloomington users
between 18 and 24 years LB
MR
old are browsing the site on
laptops and desktops.
MR
Rich media ads average LB LB
.14%
click-through rate.
LB
Source: SmartInsights.com ONLINE AD SIZES
Ask us how to improve
LB Leaderboard MR Medium rectangle
your click-through rate and 728 x 90 px, 320 x 50 px 300 x 250 px
overall engagement levels.
HP Half page B Billboard
300 x 600 px 970 x 250 px
6 IU Student Media 2020-21
ONLINE AD RATES ONLINE POST-IT
Please note: volume pricing is space specific.
Looking for the highest
Leaderboard (LB) 728 x 90 px, 320 x 50 px engagement rates?
Ad Impressions Cost CPM
Purchase an online post-it
for the site. These 300x500
10,000 $130 $13
pixel ads hover over the site
25,000 $275 $11 when a user lands on a page.
50,000 $450 $9
$700/month
75,000 $600 $8
25,000 impressions
100,000 (+) $700 (+) $7
The leaderboard position is served on all devices (desktop/laptop, tablet and mobile). Space is limited, so ask about
Please design both a 728 x 90 pixel and 320 x 50 pixel banner ad. the current availability.
Medium rectangle (MR) 300 x 250 px ADDITIONAL INFO:
Ad Impressions Cost CPM All files should be sent to the IDS
in .gif, .jpg, .png, .js, .html, or HTML
10,000 $130 $13 5. Contact your sales rep or email
25,000 $275 $11 advertise@idsnews.com for more
details. All files should be no larger
50,000 $450 $9 than 1 MB and must abide by IAB
75,000 $600 $8 Creative Format Guidelines.
100,000 (+) $700 (+) $7
The medium rectangle position is served on all devices (desktop/laptop, tablet and mobile).
Please design a 300 x 250 pixel ad. LOCAL ANNUAL
VOLUME DISCOUNTS
A signed contract is required
Billboard (B) 970 x 250 px to qualify for these discounts.
Advertisers without a signed
Ad Impressions Cost CPM
contract will be billed at the
10,000 $160 $16 open rate.
25,000 $350 $14
Contract Online
50,000 $600 $12 Amount Discounts
75,000 $825 $11 $2,500 0%
100,000 (+) $1,000 (+) $10 $5,000 0%
The billboard position is served on desktop/laptop. When purchased it takes over the top
$7,000 5%
of the site. Please design at 970 x 250 pixels.
$9,500 5%
$12,500 5%
Half page (HP) 300 x 600 px $17,800 8%
Ad Impressions Cost CPM $23,500 8%
$34,000 10%
10,000 $120 $12
$49,500 10%
25,000 $250 $10
*Percent taken off online ad rates.
50,000 $400 $8
75,000 $525 $7
100,000 (+) $600 (+) $6
The half page position is served on desktop/laptop & tablet.
Please design at 300 x 600 pixels.
idsnews.com/rates 7
OTHER PRODUCTS
TWITTER ADVERTISING INSTAGRAM ADVERTISING HEADLINES EMAIL
The IDS is giving your For the first time, the IDS is The IDS has three different
business the opportunity allowing advertisers access options for headline emails.
togain access to our most to the growing and popular Take the opportunity to show
popular social media @idsnews Instagram story. your message to a growing
audience through the and highly engaged audience.
@idsnews Twitter account. 1 Post $50
Weekly Headlines Email
1 Tweet $160 2 Post Package $90 26,300+ subscribers
3 Post Package $120 Top Ad Spot $520/month
2 Tweet Package $280
Bottom Ad Spot $320/month
3 Tweet Package $360 5 Post Package $150
Daily Headlines Email
5 Tweet Package $500 10 Post Package $250 14,000+ subscribers
Top Ad Spot $150/week
10 Tweet Package $900 Instagram story ads must be
scheduled two business days prior Bottom Ad Spot $120/week
Tweets must be scheduled at least to your desired post date. These
ads consist of one 1080 x 1920 Basketball Headlines Email
two business days prior to your
pixel image or 9 second video. All 7,500+ subscribers
desired post date. Tweets can have
a maximum of 265 characters, a Instagram story ads will have a Top Ad Spot$120/month
1024 x 512 pixel image, as well as "Paid Advertisement" label added.
(All season for $500)
links, mentions and hashtags. Instagram ads are limited to one ad
placement per day, and subject to Bottom Ad Spot $100/month
All tweets will have an advertising
label added. availability. (All season for $400)
Artwork must be submitted 3
business days prior to the first
email date. All headline emails
support 570x120 static image files.
Approximately More than Reach between
43K 5.5K 7.5K – 26.3K
opt-in email subscribers.
people follow @idsnews people follow @idsnews Open rates average
on Twitter. on Instagram. between 30–40%.
8 IU Student Media 2020-21
Bundle your print and online ads with some of our other cross-media products to create a
balanced multimedia advertising campaign, reaching the greatest number of students,
faculty staff in the IU Bloomington community.
NATIVE ADVERTISING NEWSSTANDS HIGH IMPACT STRATEGIES
Advertising content (text, IDS newsstands have space The economic impact of the IU
image, video, etc.) placed as an for posters, ribbons, and community on Bloomington
article within idsnews.com or brochures and are located is clear: IU students, faculty
IDS printed publications. The all over campus and the and staff comprise 63.3% of
content is clearly labelled as Bloomington community. Bloomington's population.
"sponsored content" and owned Deliver your message in a fast, Reach your target audience
by the advertiser for other use. direct, and highly visible way. with printed inserts, page one
sticky ads or bottom strip ads
Article on idsnews.com Posters in the Indiana Daily Student.
$300 $75-210/month
per poster Printed Inserts
Listed for a week on the
Homepage and included $82.67/thousand
in the weekly headlines email. Ribbons
Limit one per week. $50/month P1 Sticky Ads
Article (approx. 300 words) per ribbon $950
printed in the Indiana Daily
Student newspaper. Brochures P1 Bottom Strip Ads
$400 $20/month $525
per newsstand
1/4 page includes full color. Contact your sales executive for
Client provides all elements. For newsstand poster, ribbon, more information about pricing,
and brochure sizes and deadlines, sizing and other requirements for
Ask about having the IDS create please speak with your sales rep. these advertisements.
your native content for $35/hour.
Typical advertorial content takes an
average of 3 hours to write.
60 30%
Customers are
25% newsstands available for
advertising. Additional
of people went online
for more info within
more likely to view a native
ad compared to a standard locations are available on 30 days of viewing
banner ad. campus for IU departments a newspaper insert.
Source: Sharethrough/IPG Media Labs and IU organizations. Source: Valassis
idsnews.com/rates 9
SPECIAL PUBLICATIONS
Due to the fluid nature of the upcoming academic year,
all publications and dates are subject to change.
FALL SEMESTER 2020 SPRING SEMESTER 2021 SUMMER 2021
Welcome Back Edition (Fall) Welcome Back Edition (Spring) Freshman Mail-Home Edition
Deadline: Aug. 7 Deadline: Jan. 29 Deadline: April 23
Pub Date: Aug. 20 Pub Date: Feb. 4 Pub Date: Mid May
Housing & Living Guide Virtual Housing Fairs (Event) Orienter Magazine
Deadline: Sept. 30 Reservation Deadline: Feb. 10 Deadline: April 23
Pub Date: Oct. 29 Event Date: Feb. 24 Pub Date: June – Aug. Orientation
Reservation Deadline: March 10
Virtual Housing Fairs (Event) Event Date: March 24 Parent’s Survival Guide
Reservation Deadline: Oct. 14 Deadline: May 14
Event Date: Oct. 28 Source (Campus Pub Date: June – Aug. Orientation
Reservation Deadline: Nov. 4 Visitors Guide)
Event Date: Nov. 18 Deadline: Jan. 22 Source (Campus
Reservation Deadline: Nov. 25 Pub Date: March 1 Visitors Guide)
Event Date: Dec. 9 Deadline: June 18
Big Ten/NCAA Brackets Package Pub Date: Early Aug.
IU Basketball Guide Deadline: TBD
Deadline: TBD Pub Date: TBD International Student Guide
Pub Date: TBD Deadline: July 2
Little 500 Pre-Race Edition Pub Date: July 19
Thanksgiving Week Edition Deadline: TBD
Deadline: Nov. 16 Pub Date: TBD
Pub Date: Nov. 19
Spring Graduation Edition LOCAL ANNUAL
Fall Grad Edition Deadline: April 30 VOLUME DISCOUNTS
Deadline: Dec. 14 Pub Date: May 13
Pub Date: Dec. 17 A signed contract is required
to qualify for these discounts.
Advertisers without a signed
contract will be billed at the
open rate.
Contract Special Pub.
Amount Discounts
$2,500 0%
$5,000 0%
$7,000 5%
$9,500 5%
$12,500 5%
$17,800 8%
WANT MORE INFO?
$23,500 8%
Please request sales flyers for additional information regarding
$34,000 10%
distribution, ad sizes and rates for these special publications.
Talk to your sales rep to take advantage of these additional $49,500 10%
advertising opportunities. *Percent taken off individual rates for
special publications.
10 IU Student Media 2020-21PUBLICATION CALENDAR
= special publication # = fall & spring publication dates # = winter & summer publication dates
August 2020 September 2020 October 2020
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idsnews.com/rates 11IU Student Media
Franklin Hall 130
601 E. Kirkwood Ave.
Bloomington, IN 47405-1223
812-855-0763
advertise@idsnews.com
www.idsnews.com
Photo by: Yahala (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia CommonsYou can also read
