STUDENT MEDIA 2019-20 RATE CARD/MEDIA KIT - Indiana Daily Student
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INDIANA UNIVERSITY STUDENT MEDIA 2019-20 RATE CARD/MEDIA KIT
ABOUT IU STUDENT MEDIA
The first issue of the Indiana Associated Collegiate Press. The in 1996. An expanded digital
Daily Student was published organization’s advertising team presence now includes a mobile
on Feb. 22, 1867. More than is also annually recognized by app and active involvement on
150 years later, it remains a the College Media Business and social media platforms such as
cornerstone of the Indiana Advertising Managers. Facebook, Twitter and Instagram.
University and Bloomington
communities. In 1994, the IDS was inducted The IDS prides itself on being
into the ACP’s Hall of Fame for a vehicle to promote and
The IDS, an editorially student publications. showcase campus organizations
independent, student-run and community businesses.
news organization, is regularly Beyond the print edition of With continuing evolution in both
recognized as among the the IDS, student media at IU physical and digital platforms,
best college media outlets has made the necessary steps student media at IU offer
in the country. Among its to grow and adapt with the advertisers a diverse array of
accomplishments include: 25 changing landscape of news. advertising options and a variety
consecutive Gold Crown awards Readers can now be reached of opportunities to reach clients
from the Columbia Scholastic in a variety of ways. IDSnews. across different forms of media.
Press Association and more than com has attracted millions of
30 Pacemaker awards from the online visitors since its debut
TERMS & POLICIES
Terms of Payment a contract agreement without penalty if and circulation only. The advertiser assigns
changes are not satisfactory. to the IDS all rights, title and interest to
The IDS understands that you want your
all layouts and original art produced by
invoice in a timely fashion with accurate The IDS may offer special promotions not
the IDS.
billing information. If you have a question listed in the rate card.
or there is a discrepancy with your invoice The IDS will not knowingly accept any
at any time, please contact our Accounting IDS General Advertising Policies advertisement that is defamatory,
Department as soon as possible. The IDS reserves the right to reject any promotes academic dishonesty, violates
advertising for any reason. any federal, state or local laws or
All rates are noncommissionable, net rates.
encourages discrimination against any
American Express, Discover, Mastercard The IDS makes every effort to produce
individual or group on the basis of race,
and Visa are accepted. error free ads; however, if an error should
sex, sexual orientation, color, creed,
Out-of-town and new advertising accounts occur, please notify our sales office within
religion, national origin or disability.
must prepay for advertising until credit three days of the error. Liability for any
errors is limited to the cost of the space Personal ads may contain first names
is established. All political, “closing” and
occupied by the error. and last initials only. The advertising
“going out of business” advertising must
management reserves the right to reject
be prepaid. All ad changes and cancellations must be
ads considered distasteful or defamatory.
Credit may be extended by completing a made before the advertising deadline. Ads
Classifieds of a business nature may not
credit application. Please allow 30 days canceled after the deadline will be charged
appear in the “Personal” classification.
for approval. for two-thirds of the ad’s space.
Proofs requiring changes initiated by
Advertising invoices are mailed on the Advertising having the appearance of news
the advertiser will be corrected with or
last publication day of each month. must be labeled as “Paid Advertising.”
without additional charge depending
Payment is due on the 10th of each month. All political and cause advertisements on the extensiveness of the revisions
All balances not paid in 30 days are subject must carry the information required by and the amount of typesetting and/or
to a finance charge of 1.5% per month law (e.g., Paid by Committee for Jane Doe, photographic work required.
(annual/percentage rate is 18%). A John Doe, Treasurer).
The advertiser assumes full liability for
charge of $15.00 or 15% of the amount The IDS must have a signed model release his/her advertisements and agrees to hold
of the check (whichever is greater) will be from persons pictured in photographs the IDS unaccountable for the content
assessed on any returned check. submitted for publication. of all advertisements authorized for
The IDS is not responsible for materials publication and any claims that may
General Rate Policy
submitted for use unless given instructions be made against the IDS.
The IDS may make rate changes, provided for return delivery within 30 days. Rates listed in this rate card are valid for
you are given at least 30 days notice in
By having an advertisement printed in the Aug. 1, 2019 - July 31, 2020.
advance. In such an event, you may cancel
IDS, the advertiser is purchasing space
2 IU Student Media 2019-20
82% 93% engagement rate of
IU students
engagement rate of
faculty and staff members
43,710 9,337
IU Bloomington students faculty and staff members
Target the
$1.4 bil.
economic footprint created by the
IU students and staff.
Source: IU-B Impact Study
Indiana Daily Student HOW TO REACH US PERSONNEL
Newspaper · Monday & Thursday Franklin Hall 130 Greg Menkedick
601 E. Kirkwood Ave. Advertising Director
www.idsnews.com
Bloomington, IN 47405-1223 Susan McGlocklin
Director of Circulation,
idsnews Phone: 812-855-0763 Classifieds/Business Manager
Fax: 812-855-8005 Jim Rodenbush
@idsnews Director of IU Student Media
advertise@idsnews.com
www.idsnews.com
@idsnews
idsnews.com/rates 3
IDS PRINT ADVERTISING
The Indiana Daily Student newspaper is published twice weekly
on Mondays and Thursdays. In addition to the paper, the IDS has
several special print publications.
REGULAR & CLASSIFIED DEADLINES COLOR RATES
DISPLAY AD RATES Display ad deadline is 5 p.m. Color is an effective way to
$19.91/column inch three business days before draw the reader’s eye to your
Open rate publication. ad. Full-color ads beat black-
and-white ads for in-depth
$19.32/column inch Ad Proof Schedule readership by 62%.
Agency rate For ads that must be Source: Newspaper Association of America
approved by the advertiser
$15.91/column inch Full Color
University Dept./Nonprofit prior to the publication: Copy
deadline is four business days $10/column inch
(minimum $120, maximum $450)
Based on per column inch prior to the publication.
You will receive your proof Spot Color
LOCAL ANNUAL
by the business day prior to $160/page
VOLUME DISCOUNTS (No minimum or maximum)
the publication. All proofs
A signed contract is required must be returned to the IDS
to qualify for these discounts. by 2:30 p.m. the business Contract Spot Full
Advertisers without a signed day prior to the publication. Amount Color Color
contract will be billed at the Corrections may be made $2,500 $160 $450
open rate. by phone or e-mail. $5,000 $160 $450
$7,000 $150 $440
Contract Print Rate GUARANTEED PLACEMENT
Amount Discount $9,500 $140 $430
Guaranteed Placement is
$2,500 30% $12,500 $130 $420
available for an additional
$5,000 35% 25% more than the cost $17,800+ $120 $410
$7,000 40% of the ad space. *Prices represent maximum color cost for
respective contract amounts.
$9,500 45%
$12,500 50%
$17,800 55%
$23,500 60%
$34,000 62%
$49,500 65%
*Percent taken off open rate.
9K 10K 12K
copies distributed on copies distributed on copies distributed on
Mondays & Thursdays Mondays during the fall Thursdays during the fall
during the summer. & spring semesters. & spring semesters.
4 IU Student Media 2019-20
SPECIFICATIONS, MEASUREMENTS & RATES
Sizes Dimensions Column Inches Rate
1/16 page 3.222" x 4" 8 $159.28
1/8 page 4.889" x 5" 15 $298.65
1/4 page 4.889" x 10.5” 31.5 $627.17
1/3 page 3.222" x 21” 42 $836.22
1/2 page horiz. 9.889" x 10.5” 63 $1,254.33
1/2 page vert. 4.889" x 21” 63 $1,254.33
2/3 page 6.556" x 21" 84 $1,433.52
Full page 9.889" x 21" 126 $2,508.66
*Prices above are based on open rate. Other sizes are available. Ask your sales associate for custom sizes and prices.
Common Ad Sizes
FILE REQUIREMENTS
PDF files are the preferred
format for ad submission.
You may send your ad
electronically through email.
Call or email your sales rep
for electronic ad submission.
1/3
PAGE
NEED A DESIGN?
1/4 1/2 PAGE
PAGE HORIZONTAL We have a staff of graphic
designers available to
1/8 design a complete ad
1/16 PAGE
PAGE tailored to your needs or
make minor changes to
existing ads. Please contact
your sales rep for more
information.
1/2 PAGE 2/3 FULL
VERTICAL PAGE PAGE
idsnews.com/rates 5
IDSNEWS.COM ADVERTISING
ONLINE AD SPECIFICATIONS:
More than
By placing your ad online with www.idsnews.com, you reach
29K students, their families, IU sports fans, alumni, faculty, staff and
Bloomington residents. Online advertising helps round out your
marketing mix for the extended IU community.
monthly Bloomington users
during the Fall and Spring
semesters ONLINE AD POSITIONS
Desktop Home Screen and Story Page Mobile View
Bloomington users generate LB LB
B
27%
B
MR
HP
of the site's overall traffic.
53% of users are MR
18-34
HP
LB
years old, with 29% being
MR
24 or younger. HP
HP MR
51% of Bloomington users MR
are male. LB
63% of Bloomington users
between 18 and 24 years LB
MR
old are browsing the site on
laptops and desktops.
MR
Rich media ads average LB LB
.14%
click-through rate.
LB
Source: SmartInsights.com ONLINE AD SIZES
Ask us how to improve
LB Leaderboard MR Medium rectangle
your click-through rate and 728 x 90 px, 320 x 50 px 300 x 250 px
overall engagement levels.
HP Half page B Billboard
300 x 600 px 970 x 250 px
6 IU Student Media 2019-20
ONLINE AD RATES ONLINE POST-IT
Please note: volume pricing is space specific.
Looking for the highest
Leaderboard (LB) 728 x 90 px, 320 x 50 px engagement rates?
Ad Impressions Cost CPM
Purchase an online post-it
for the site. These 300x500
10,000 $210 $21
pixel ads hover over the site
25,000 $325 $13 when a user lands on a page.
50,000 $500 $10
$700/month
75,000 $675 $9
25,000 impressions
100,000 (+) $800 (+) $8
The leaderboard position is served on all devices (desktop/laptop, tablet and mobile). Space is limited, so ask about
Please design both a 728 x 90 pixel and 320 x 50 pixel banner ad. the current availability.
Medium rectangle (MR) 300 x 250 px ADDITIONAL INFO:
Ad Impressions Cost CPM All files should be sent to the IDS
in .gif, .jpg, .png, .js, .html, or HTML
10,000 $210 $21 5. Contact your sales rep or email
25,000 $300 $12 advertise@idsnews.com for more
details. All files should be no larger
50,000 $450 $9 than 1 MB and must abide by IAB
75,000 $600 $8 Creative Format Guidelines.
100,000 (+) $700 (+) $7
The medium rectangle position is served on all devices (desktop/laptop, tablet and mobile).
Please design a 300 x 250 pixel ad. LOCAL ANNUAL
VOLUME DISCOUNTS
A signed contract is required
Billboard (B) 970 x 250 px to qualify for these discounts.
Advertisers without a signed
Ad Impressions Cost CPM
contract will be billed at the
10,000 $250 $25 open rate.
25,000 $425 $17
Contract Online
50,000 $650 $13 Amount Discounts
75,000 $825 $11 $2,500 0%
100,000 (+) $1,000 (+) $10 $5,000 0%
The billboard position is served on desktop/laptop. When purchased it takes over the top $7,000 5%
of the site. Please design at 970 x 250 pixels.
$9,500 5%
$12,500 5%
Half page (HP) 300 x 600 px $17,800 8%
$23,500 8%
Ad Impressions Cost CPM
$34,000 10%
10,000 $180 $18
$49,500 10%
25,000 $375 $15
*Percent taken off online ad rates.
50,000 $450 $9
75,000 $525 $7
100,000 (+) $600 (+) $6
The half page position is served on desktop/laptop & tablet.
Please design at 300 x 600 pixels.
idsnews.com/rates 7
OTHER PRODUCTS
NEWSSTANDS TWITTER ADVERTISING HEADLINES EMAIL
IDS newsstands have space The IDS is giving your The weekly headlines email is
for posters, ribbons, and business the opportunity sent to subscribers receiving
brochures and are located to gain access to our social the top stories from the
all over campus and the media audience. week. Have your message
Bloomington community. conveniently delivered
Deliver your message in a fast, 1 Tweet $160 to a growing number of
direct, and highly visible way. 2 Tweet Package $280
subscribers with a high
engagement rate.
Posters
3 Tweet Package $360
$75-210/month Top Ad Spot
per poster 5 Tweet Package $500 $520/month
Ribbons 10 Tweet Package $900 Bottom Ad Spot
$50/month Tweets include an image and $320/month
per ribbon will be tweeted to @idsnews. 570 x 120 pixel ad in
the weekly headlines email.
Brochures Tweets must be scheduled at least (Four week commitment.)
$20/month one business day prior to your
desired post date. Design of images Ads are due on the Tuesday prior
per newsstand
will be charged $35/hour. One hour to the weekly email. The email is
minimum. sent each Friday while classes
For newsstand poster, ribbon,
and brochure sizes and deadlines, are in session.
*Adjustments will be granted to the duration
please speak with your sales rep. of tweets during periods that include
campus breaks lasting a full week or more. Ask about the availability of our
daily email. Rates begin at
$150/week.
60
Approximately
Approximately
20K
newsstands available for
advertising. Additional
locations are available on
41K members of the IU community
subscribe to the weekly email.
campus for IU departments people follow @idsnews. The daily email has more than
and IU organizations. 6,500 subscribers.
8 IU Student Media 2019-20
Bundle your print and online ads with some of our other cross-media products to create a
balanced multimedia advertising campaign, reaching the greatest number of students, faculty
& staff in the IU Bloomington community.
NATIVE ADVERTISING TABLING SPONSORSHIP HIGH IMPACT STRATEGIES
Advertising content (text, Help inform members of the The economic impact of the IU
image, video, etc.) placed as an IU Community about topics community on Bloomington
article within idsnews.com or and information that will help is clear: IU students, faculty
IDS printed publications. The them in their daily lives with and staff comprise 63.3% of
content is clearly labelled as and IDS Table Sponsorship. Bloomington's population.
"sponsored content" and owned The IDS will provide the topic, Reach your target audience
by the advertiser for other use. get approval by the sponsor, with printed inserts, page one
and the sponsor can hand out sticky ads or bottom strip ads
Article (approx. 300 words) promotional materials, freebies, in the Indiana Daily Student.
on idsnews.com
flyers etc. at high traffic
$300 locations on campus. Printed Inserts
Listed for a week on the $82.67/thousand
Homepage and included $500
in the weekly headlines email. 3-hour flyer/table event P1 Sticky Ads
Limit one per week. $950
Need material designed? Let our
Article (approx. 300 words) team of designers work for you.
P1 Bottom Strip Ads
printed in the Indiana Daily Design of images will be charged
Student newspaper. $35/hour. One hour minimum. $525
$400
Contact your sales rep for a list Contact your sales executive for
1/4 page includes full color. of possible topics and additional more information about pricing,
Client provides all elements. information. sizing and other requirements for
these advertisements.
Ask about having the IDS create your A minimum of a 15 business day
native content for $35/hour. Typical advance notice is required.
advertorial content takes an average
of 3 hours to write.
74% 30%
Customers are
25% of consumers consider
peer-to-peer marketing
of people went online
for more info within
more likely to view a native
ad compared to a standard a key influencer 30 days of viewing
banner ad. in purchasing decisions. a newspaper insert.
Source: Sharethrough/IPG Media Labs Source: Ogilvy, Google & TNS Source: Valassis
idsnews.com/rates 9
SPECIAL PUBLICATIONS
FALL SEMESTER 2019 SPRING SEMESTER 2020 SUMMER 2020
Welcome Back Edition (Fall) Housing & Living Guide 812 Magazine
Deadline: Aug. 2 Deadline: Dec. 6 Deadline: March 27
Pub Date: Aug. 14 Pub Date: Jan. 23 Pub Date: May-Dec.
Big Ten Conference Preview Welcome Back Edition (Spring) Freshman Mail-Home Edition
Deadline: Aug. 30 Deadline: Jan. 6 Deadline: April 24
Pub Date: Sept. 12 Pub Date: Jan. 10 Pub Date: May 15
Housing & Living Guide Housing Fair (Event) Orienter Magazine
Deadline: Sept. 13 Reservation Deadling: Dec. 19 Deadline: April 24
Pub Date: Oct. 17 Event Date: Feb. 5 Pub Date: June - Aug. Orientation
Housing Fair (Event) Source (Campus Parent’s Survival Guide
Reservation Deadline: Sept. 26 Visitors Guide) Deadline: May 13
Event Date: Oct. 22 Deadline: Jan. 24 Pub Date: June - Aug. Orientation
Pub Date: March 2
Homecoming Issue Source (Campus
Deadline: Sept. 27 Spring Sports Guide Visitors Guide)
Pub Date: Oct. 10 Deadline: Feb. 7 Deadline: June 19
Pub Date: Feb. 20 Pub Date: Aug. 3
IU Basketball Guide
Deadline: Oct. 25 Big Ten/NCAA Brackets Package International Student Guide
Pub Date: Nov. 7 Deadline: March 2 Deadline: July 2
Pub Date: March 9, 23 & 30 Pub Date: July 20
Thanksgiving Week Edition
Deadline: Nov. 18 Little 500 Pre-Race Edition LOCAL ANNUAL
Pub Date: Nov. 21 - Dec. 1 Deadline: April 8 VOLUME DISCOUNTS
Pub Date: April 23
Fall Finals/Dec. Grad Edition A signed contract is required
Deadline: Dec. 11 Spring Finals Edition to qualify for these discounts.
Pub Date: Dec. 16-20 Deadline: April 29 Advertisers without a signed
Pub Date: May 4 contract will be billed at the
open rate.
Graduation Edition
Deadline: May 4 Contract Special Pub.
Pub Date: May 8 Amount Discounts
$2,500 0%
$5,000 0%
$7,000 5%
$9,500 5%
$12,500 5%
$17,800 8%
WANT MORE INFO?
$23,500 8%
Please request sales flyers for additional information regarding
$34,000 10%
distribution, ad sizes and rates for these special publications.
Talk to your sales rep to take advantage of these additional $49,500 10%
advertising opportunities. *Percent taken off individual rates for
special publications.
10 IU Student Media 2019-20PUBLICATION CALENDAR
= special publication # = publication date
August 2019 September 2019 October 2019
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idsnews.com/rates 11IU Student Media
Franklin Hall 130
601 E. Kirkwood Ave.
Bloomington, IN 47405-1223
812-855-0763
advertise@idsnews.com
www.idsnews.com
Photo by: Yahala (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia CommonsYou can also read
