2021 MEDIA KIT - 2021 MEDIA KIT - 360 West Magazine
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2021 MEDIA KIT
FORT WORTH - SOUTHLAKE - ARLINGTON
2021 MEDIA KIT
5 destinations
to satisfy
that wanderlust
Feed your soul
and your appetite
OUR MISSION
at Drew’s Place
Culture returns,
slowly and
cautiously
360 West magazine gives affluent readers in
North Texas full-circle access to the good life in
print and online.
Fresh We think the western half of Dallas-Fort Worth,
Start
A HOME MAKEOVER INSIDE AND OUT
RESULTS IN A CHIC NEST FOR A
or west of Highway 360, is the best half. What
and who surrounds us inspires our name. From
FORMER CONDO-LIVING COUPLE
Westover Hills to Westlake, we’re the lifestyle
magazine that delivers highly coveted consumers
INSIDE COWBOY
STYLE COMES
EASY TO SOME
in a cost-effective manner.
TEXAS SPA
DESTINATIONS
FOOD PROS FIND
THEIR BALANCE
EQUINE ELEGANCE
IN BRONZE
People are the heart and soul of any community,
and our readers not only have the means, but the
inquisitive spirit and desire to seek out the best.
For Luxury, Go West!
SPRING COLOR YOUR WORLD THIS SEASON
FORWARD
INSIDE ESCAPE TO THIS COOL CABIN IN THE WOODS
QUORUM ARCHITECTS’ NEW OFFICE IS A TEAM EFFORT
A CHEF GETS HER DREAM KITCHEN AT HOME
360 West 2021 Media Kit
MEET THE WOMEN BEHIND MILAM & GREENE DISTILLERY
OUR MARKET
DFW is the nation’s #4 market with more than seven million people. The area is home to some of the wealthiest consumers in North Texas
and is one of the nation’s fastest growing regions.
ONE MARKET – TWO MAGAZINE BUY TARRANT COUNTY
- Without the Fort Worth/Arlington side, DFW would fall out of the - Among the nation’s 10 largest metro areas with over 2 million in
nation’s top 10 markets population
- DFW is one major consumer market with two distinct media markets - Represents the western half of the fourth largest metro market
- Dallas and Fort Worth’s downtown business districts are 32 miles apart - One of the fastest growing counties in the nation since the 1980s, a
- The cities have different area codes, zip code prefixes, and distinct growth rate ahead of Las Vegas, Tucson, Albuquerque and Sacramento
loyalties when it comes to shopping habits and media consumption and nine times greater than Dallas
ECONOMY & BUSINESS INCOME & SPENDING POWER
- Home to American Airlines, BNSF Railway, Pier 1 Imports, Acme Brick, - Westover Hills, in west Fort Worth, is the wealthiest spot in Texas by
Justin Brands and GE Manufacturing Solutions per capita income
- With more than 30,000 companies, Fort Worth ranks among the top - Southlake, just west of DFW Airport, ranks ninth among richest cities
probusiness destinations in the country in America
- Cost of living in Fort Worth area is 11% lower than the national average,
equating to increased consumer buying power
360 West 2021 Media Kit
VOICE OF AUTHORITY
Our award-winning writers, designers and photographers call this
area home and have deep roots here. The result is curated content
that is cultivated by knowledgeable locals who are ingrained in the
market and know their readers intimately.
Regular Features:
Inside Out
What’s new in home and garden, including
architecture, interior design and products
Life Style
On-trend fashion and beauty, local retail news, family and children,
charitable events, our pets, community history and icons
Eat Drink
Restaurant news, cooking, wine and spirits,
monthly recipe, chef profiles, events
See Do
People, places and events worth checking out
Wanderings
Travel-related news and products; state, national
and international luxury destinations
How We Roll
Classic cars, motorcycles and anything with wheels –
who built them and how they did it
Shop Dogs
Popular four-legged friends that greet customers at stores and
businesses across town
360 West 2021 Media Kit
MARKET-LEADING CIRCULATION & READERSHIP
CIRCULATION DISTRIBUTION READERSHIP MOST READ
- Independently audited by - 100% CVC-verified residential mailed - 3.75 readers per copy - #1 in audited circulation
Circulation Verification Council copies, address specific, to the (top quadrant among among city/regional magazines
since 2010 most desirable households city/regional magazines) in the county
- 50,000+ average issue rate base selected based on home value - 188,032 affluent print readership - 2.5 times the average issue
- Circulation has doubled over a or modeled criteria according - 4,201 digital edition unique visitors circulation of the city magazines
10-year period to purchase behavior. - Of copies delivered directly to area in Fort Worth*
- Additional copies are distributed households by mail, an impressive - 53% of readers keep their issue
via newsstands, luxury hotels, 90% report that they regularly read for one month or longer*
country clubs, events and their copy of 360 West.
high-end retailers. Source: CVC Audit & Readership Study (6/30/19)
360 West 2021 Media Kit
COVETED CONSUMERS
Where Affluent, Desirable Shoppers Look to Purchase
Total Print/Digital Affluent Audience 192,233
Female/Male 65%/35%
AGE
18-34 11%
35-54 51%
55-64 25%
65+ 13%
Average Age 51.8
AFFLUENT
Average HHI $365,994
Median HHI $295,008
EDUCATED AND INFLUENTIAL
72% graduated college or more
20% have advanced degree
72% frequently make purchases from ads seen in the magazine
LUXURY SHOPPERS
In the next 12 months affluent readers of 360 West plan to make
the following expenditures:
20% purchase a new vehicle
49% cleaning services (carpet cleaning, air duct cleaning, home cleaning)
68% buy furniture or home furnishings
30% purchase a major home appliance
37% plan to invest in an improvement for their home
33% buy a television or other electronics
21% purchase carpet or flooring
71% take a vacation or travel
33% buy jewelry
37% lawn care service (maintenance and landscaping)
45% financial planner (retirement, investing)
59% purchase men’s apparel or accessories
77% purchase women’s apparel or accessories
12% real estate
31% purchase pet supplies
Source: CVC Audit & Readership Study (6/30/19) 360 West 2021 Media Kit
BRAND POWER
76092
M A G A Z I N E
76107
M A G A Z I N E
MONTHLY BI-MONTHLY BI-MONTHLY QUARTERLY
50,000+ 19,000+ 11,000+ 13,000+
circulation circulation circulation circulation
Print/Digital readership: Print/Digital readership: Print/Digital readership: Print/Digital readership:
192,234 73,271 40,714 48,569
Largest circulated magazine Southlake, northeast Affluent areas of west & Home design,
in Tarrant County Tarrant and southern southwest Fort Worth décor and advice
Denton Counties
Source: CVC Audit & Readership Study (6/30/19)
360 West 2021 Media Kit
DIGITAL
Harness the power of the 360 West brand to expand your reach and extend your exposure through our digital services.
360 WEST MAGAZINE EMAIL MARKETING CONSUMER TARGETED DISPLAY
Our home page allows your digital message to We approach email marketing with a customized By using multiple mobile and traditional digital
be front and center. process by focusing on your specific needs to display marketing tactics, we assure that your
gain new customers and grow your business. message is delivered to the right audience, at the
Be front and center on right time.
360 West Magazine’s Home Page Email Newsletters to 360 West’s
• Rectangle or Leaderboard ad unit 40K+ Custom Email List Tactics include:
• Sponsored Content • Single Sponsored E-newsletter • Site retargeting
• Formatted shared E-newsletter • Geotargeting
360 West Magazine’s • Contextual targeting
Digital Edition Sponsorship Targeted Email Marketing Campaign • Search retargeting
• Average monthly uniques: 4,201 •P
ermission-based highly targeted email • Mobile hyperlocal (Geo fencing)
•A verage monthly mobile app and marketing campaigns selected by geography,
web page views: 146,298 income, age, home value, marital status,
occupation
Social Media
Facebook: 20k+ followers
Instagram: 20k+ followers Source: CVC Audit & Readership Study (6/30/19)
360 West 2021 Media Kit
EXPERIENTIAL
360 West creates and executes interactive signature and partner events
throughout the year. Advertiser solutions include sponsorships, brand
integration and custom turn-key experiences.
EVENT BENEFITS INCLUDE:
• 1:1 engagement with a targeted affluent audience
• Category exclusivity
• Creative brand exposure and ROI
• High ratio of qualified attendees
• Social buzz generated live during the event
• Inclusion in post-event photo pages
• Skillful data collection and follow-up
CUSTOMIZED PROGRAMS
360 West can develop a tailor-made solution to augment your advertising
and help your business grow:
• Customized events, promotions and sponsorships
• Web and e-letter promotions
• Consumer and business events
• Advertorials and custom publishing
• Ad and article reprints
• Supplements or advertiser supplied inserts
• Solo mail program to our database of readers
• Partnership marketing with other luxury brands
360 West 2021 Media Kit
2021 RATES & DEADLINES
SIZE OPEN 4X RATE 8X RATE 12X RATE ISSUE SPACE CLOSE DIGITAL ADS DUE PUBLISH DATE
Spread $8,995 $8,395 $7,720 $7,295 January “Healthy Living” Dec 16* Dec 21* Dec 31
Full Page $5,995 $5,595 $5,195 $4,795 February “The Romance Issue” Jan 15 Jan 20 Jan 28
Junior Page $4,395 $3,950 $3,650 $3,395 March “Home Design” Feb 12 Feb 17 Feb 25
1/2 $3,295 $2,995 $2,795 $2,550 April “Spring Fashion” Mar 19 Mar 24 Apr 1
1/3 $2,495 $2,195 $2,095 $1,895 May “Summer Travel Guide” Apr 16 Apr 21 Apr 29
1/4 $1,795 $1,650 $1,550 $1,375 June “Community” May 14 May 19 May 27
1/8 $950 $875 $825 $750 July “Day Trips” June 18 June 23 July 1
August “The Cool Issue” July 16 July 21 July 29
COVERS: PREMIUM POSITIONS: GUARANTEED POSITIONS:
Back Cover: add 50% Page 1 (text): add 25% Other than Covers & Premium: September “The Creatives” Aug 13 Aug 18 Aug 26
Cover 2: add 30% Page 2 or 3 (text): add 20% Add 15% October “Fall Fashion” Sept 17 Sept 22 Sept 30
Cover 3: add 15% November “Let’s Eat” Oct 15 Oct 20 Oct 28
All rates are gross. Eligible agencies receive 15% discount with digital ready materials.
Frequency discounts are for same size advertisement in consecutive issues (except 8x commitment).
December “The Giving Season” Nov 10* Nov 15* Nov 24
Only full page ads or larger available as bleeds and guaranteed positions. January (2022) Dec 15* Dec 20* Dec 30
For rates on inserts, digital, events and custom opportunities contact your account executive.
Dates and editorial content subject to change.
*Denotes early deadline due to a holiday. 360 West 2021 Media KitSPECIFICATIONS
Width Height
Spread (Bleed) 20.5” 12.5”
Spread (Trim Size) 20” 12”
Spread (Live Area each page) 9” 11”
Full (Bleed) 10.5” 12.5” Spread
Full Page
Full Page
Bleed Size: 20.5" x 12.5" Bleed Size: 10.5" x 12.5"
Full (Trim Size) 10” 12” Trim Size: 20" x 12" Bleed Size: 10.5" x 12.5" Trim Size: 10" x 12"
Live Area: 19" x 11" Trim Size: 10" x 12" 1/3 Area:Junior
Page
Live 9" x 11"Page
Full (Live Area) 9” 11” Live Area: 9" x 11" 3" x 11.5" 6.25" x 11.5"
Junior 6.25” 11.5”
1/4 Page
1/2 Horizontal 9.5” 5.625” 1/4 Page 1/8 Pg x 5.625"
4.625"
4.625" x 5.625" (V)
1/2 Vertical 4.625” 11.5” 2.185"
x 5.625"
1/3 3” 11.5”
1/4 4.625” 5.625”
1/8 Horizontal 4.625” 2.6875”
1/8 Vertical 2.185” 5.625” Full Page
Bleed Size: 10.5" x 12.5"
Line Screen: 133 text pages, 150 covers Trim Size: 10" x 12" 1/3 Page Junior Page 1/2 Page
1/2 Page Horizontal
1/3Live
Page Junior
Area: Page
9" x 11" 1/2 Page Horizontal
6.25" x 11.5" 1/8 xPg (H) Vertical
3" x 11.5" 9.5" 5.625"
Ink Density: 300% maximum 3" x 11.5" 6.25" x 11.5" 9.5" x 5.625" 4.625" x 2.6875" 4.625" x 11.5"
Acceptable File Formats and Electronic Requirements
Jpeg, tif, eps or PDF/X-1a files are accepted. Please make sure all fonts
are outlined and embedded.
• For information on creating PDF/X files go to www.adobe.com.
360WESTMAGAZINE.COM 10TH ANNIVERSARY
• All images must be high-resolution, 300 DPI and placed in document
at no more than 125% of its original size. Remodeling isn’t for the faint of
heart. We talk to two homeowners
who brought their dreams to life.
• All images should use the CMYK or greyscale color space.
Do not submit files in RGB, PMS or images pulled from web pages. VisionQuest
INSIDE
• Please include bleed and crop marks with a 1/4” offset from trim size. A VISIT TO THE LAND OF WOOL AND WHISKY
SPRING STYLE GOES NEUTRAL
GOOD COFFEE AND GOOD EATS
Failure to provide files as required can cause unpredictable errors when
the files are output and create production charges to correct.
If we are designing your ad, all provided art files must be no less than
300 DPI at 100% of placement size. Electronic files should be emailed to
your account executive and copied to ads@360westmagazine.com.
Large files should be sent via Drop Box or another download link.
• Publisher assumes no liability for omissions, misprints or font defaults.
• Provide two single-page images for spread advertising.
• All ad materials are non-returnable unless specified in advance.
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