Strongest sales performance of any menu type in 2020 -TECHNOMIC Largest and most engaged business audience, up 19.3% in 2020 - PMQ Pizza Magazine
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BETTER THAN EVER Strongest sales performance of any menu type in 2020 -TECHNOMIC Largest and most engaged business audience, up 19.3% in 2020.
WORLD PIZZA MARKET
FO REC AST ED SAL ES AN D G R OW TH FO R 2 021 (OVER 2020)
15.9%
8.7% Eastern Europe | $4.2B
Western Europe | $49.3B
10%
North America | $48.6B 14.3%
Asia Pacific | $11.7B
Arrows
indicate 11.6%
the seven Middle East/Africa | $4.1B
regions that 6.3%
20%
contribute
to the total Latin America | $12.5B Australasia | $1.9B
world pizza
market Source | Euromonitor International (Including a forecast from
2018-2023, updated November 2019)
of $132.3
All outlets that specialize in pizza, including fast-food pizza, pizza
billion. full-service restaurants, pizza 100% home delivery/takeaway.
U.S. PIZZA SALES T H R O U G H S E P T. 3 0 , 2 0 2 0
$46.24B -0.20% 78,092 0.47%
in sales Locations
Pizza - Strongest sales performance of any menu type for 2020. -Technomic
Chains: -0.72% Independents:
$27.60 billion in sales $18.63 billion in sales 0.58%
36,213 locations 41,879 locations
0.17% Source | CHD Expert 0.74%
THE LARGEST PIZZA AUDIENCE EVER
Reach over 200,000 pizza business VIPs with these five marketing tools.
May 2020
PIZZA MAGAZINE PIZZA M
AGAZINE
October 2020
THE WOR
PMQ PIZZA
T H E W O R L D ' S A U T H O R I T Y O N P I Z Z A | P M Q . C O M | P I Z Z AT V. C O M LD'S AUTHORI
TY ON PI
ZZA | P
MQ.COM
| P I Z Z AT
MAGAZINE
V. COM
OCTOBER 2020
PMQ PIZZA MAGAZINE | Volume 24, Issue 8
| Volume 24,
MAY 2020
Issue 4
The
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leaders in the emerged as community
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PAGE
28
of Pizza
The Pizza Industry
The Pizza Industry’s Business Monthly | PMQ.com
’s Business
Monthly |
Today’s innovations and
technology will redefine the
PMQ.com
pizzerias of tomorrow.
PAGE 32
IN CHEESE
WE CRUST
38
DIRECT MAIL
POS INNOVATIONS 42 KITCHEN DESIGN TIPS 48 CHARCUTERIE 56 SUCCESS
46
CALL CENTERS
54
PMQ PIZZA MAGAZINE PMQ.COM
40,488 Subscribers receive PMQ 68,315 Unique visitors per month,
by mail ten times per year. highest engagement (Alexa.com)
THIS WEEK RETARGETING
IN PIZZA
Displays your
26,180 banner ad or
Subscribers video to recent
receive breaking PMQ.com
news, recipes visitors through SOCIAL MEDIA
and live video 96,000 63,458 PMQ boasts one of
interviews each Internet access the largest pizza B2B social
week. devices media audiences, featuring
promotions, news & contests.
PMQ AUDIENCE PROFILE
84% 78% 2.9
Owners/ Independent Average
Operators/ Operators subscriber
CEOs shares with
13% Franchise
2.9 readers.
4% Chain
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PIZZA MAGAZIN
Septemb
er 2020
| P I Z Z AT V. C O M
December 2020
ZA | PMQ.COM
PIZZA
THORITY ON PIZ
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M AG A
DECEMBER 2020
PMQ PIZZA
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2021 EDITORIAL CONTENT
ORLD 'S AUT
PMQ PIZZA MAGAZINE
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P I Z Z AT
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| Volume 24, Issue 10
24, Issue
SEPTEMB
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7
June/
July 2020
Pizza PIZZ
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In a challenging year, JUNE
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The Pizza Industry’s
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premise demand and f
that pizza is recession-proo
s!
The Pizza
and pandemic proof.
Business Monthly |
PAGE 16
Industry’
leaders reflect our commitment to bringing
s Business
PMQ.com
50
VIRTUAL U.S. PIZZA CUP
Monthly
44
FUNDAMENTALS OF FLOUR
PMQ HOLIDAY CONTEST
42 How to
unlock
| PMQ.com
your pizze
ria’s full
potential
and come
PAG
out on top
DELIVERY E 32 when the
chips are
real journalism to support and promote
INNOVATION
S 40 down
THIRD-PART
Y DELIV
ERY 48
CHEESE
MELT CHARA
CTERISTICS
58
40,488
our pizza community. PMQ is the only
The Pizza
restaurant magazine with a full-time
Indus
try’s Busin
ess Month
ly | PMQ.c
There’s
a
At Litt love story beh
om
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video producer, pizza test chef, and social
Nelson Pops NY Pizz ind every pizz
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SOCIAL
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media manager, in addition to the most
52
ICE MAC
HINES
60
experienced and degreed staff of writers in PMQ Pizza Magazine Subscribers
Source | Stamats Circulation
the industry.
2021 ARTWORK DEADLINES 2021 EVENT CALENDAR
(TENTATIVE - SUBJECT TO CHANGE)
January/February: 12/12 Pizza Expo 3/16-3/18
March: 1/28 World Pizza Championship (Italy) 4/20-4/22
April: 3/5 National Restaurant Association 5/22-5/25
May: 4/8 Int. Dairy, Deli and Bakery 6/6-6/8
June/July: 5/22 Fancy Food New York City 6/27-6/29
August: 7/10 Nightclub and Bar Las Vegas 6/28-6/30
September: 8/5 NAFEM Orlando 8/26-8/28
October: 9/9 New England Pizza Collaborative TBD
November: 10/9
December: 11/5
Jan/Feb '22: 12/9
2021 EDITORIAL CALENDAR
NE
Jan-Feb March April
AT V. C
OM
2020
Marketing/Technology Marketing/Technology Marketing/Technology
Social Media/Digital Marketing Payment Processing Rewards/Loyalty Programs
Equipment Equipment Equipment
Touch-Free Tools/Services Outdoor Dining Drive-Thru/Curbside
Food Food Food
Pizza Styles Oils/Vinegars/Spices Peppers
Recipe of the Month Recipe of the Month Recipe of the Month
Cheese Pastas Appetizers
May June/July
Marketing/Technology Marketing/Technology
Direct Mail—Old School + Digital Third Party Ordering
Equipment Equipment
Pop-Up/Mobile Pizzerias Packaging Products & Solutions
Food Food
Plant-Based Toppings Healthy Pizzas
Recipe of the Month Recipe of the Month
Peppers Vegan
August September October
Marketing/Technology Marketing/Technology Marketing/Technology
Digital Pizza Sales Email/Text Marketing Doorhangers/Box Top Marketing
Equipment Equipment Equipment
Must-Have Dough Equipment Carryout/Delivery Tools Ghost Kitchens
& Delivery Vehicles
Food Food
Meat Toppings Food The Business of Beverage
Sandwiches
Recipe of the Month: Recipe of the Month
Wings Recipe of the Month: Sausage Gluten-Free
November December
Marketing/Technology Marketing/Technology
Games/Contests Entertainment Technology/Systems
Equipment Equipment
Fryers/Oil Systems Kitchen Equipment
Food Food
Cheeses Emerging Food Trends
Recipe of the Month Recipe of the Month
Chicken Soups
SPONSORED CONTENT: TELL YOUR STORY
Idea Zone
1 Promote your product or service in this cost-effective sponsored-
content package and receive a full page of editorial-style
exposure: a ½-page article (400 words) plus your ½ page ad.
SmartMarket
2 Tell your brand’s story the way you want to tell it in 400 words
(one page) or 800 words (two pages), including your photos
and/or logo, plus your full-page display ad opposite the story.
Recipe of the Month
3 Let us spotlight your best recipes in this beautiful two-page
spread with your recipe, food photo and logo and your full-page
ad directly opposite the recipe.
"What we spent on
the video shoot, full
page ad and webinar
is without question
the best value for
any marketing we
have done in the last
five years.”
JOHN SCULLY,
PIZZACLOUD
TOP REASONS WHY PMQ IS #1
PMQ Most Popular
Magazine & Website
51.16% Pizza Today When asked which publication
34.88%
and website they turn to most for
business ideas, pizzerias ranked
PMQ as their top resource.
Nation’s Food
Restaurant Restaurant Network
News Business Magazine Forbes
2.91% 1.74% 1.16% .58%
Source | The 2018 Pizza Industry Census (see the Census at MediaKit.PMQ.com)
Most loyal digital audience Page Views Time On Alexa
Source | Amazon’s Alexa Rankings, Nov. 1, 2020 Per Visitor Site Rank in US
PMQ Pizza Magazine 3.2 3:07 38,395
QSR 1.8 3:02 10,395
Pizza Today 2.3 2:13 105,409
Most Engaged
PMQ is the highest ranked and most
engaged digital media platform
in the pizza industry, according to
Alexa.com (Nov. 2020)
PMQ.COM: THE INDUSTRY’S LEADING WEBSITE
68,315
The heart of PMQ.com is the
4,000-member Think Tank peer group,
UP % which was created 20 years ago and is
now an active archive of best practices Monthly Visitors
19.3 and advice for pizza operators.
PMQ and PMQ.com provide daily web-
Source | Google
(see the Google
Analytics report at
OVER 2019 exclusive features and news stories, our
MediaKit.PMQ.com)
weekly newsletter, updates on industry
events, and fresh-baked recipe videos
from our pizza test kitchen.
INTERSTITIAL AD RETARGETING
Exclusive placement road Retargeting is PMQ’s most powerful and measurable new
block ad on PMQ.com marketing tool. Follow PMQ.com visitors with your message or video
after they leave PMQ.com and travel around the web.
DIGITAL MARKETABILITY
1
VIEWABILITY: Every digital
ad is formatted and displayed
for optimized viewing across
all devices, including desktops,
laptops, smartphones and tablets.
2
DELIVERABILITY:
Guaranteed and verifiable
impressions for every buy.
MEASURABILITY: Your
3 monthly Digital Advertising Support
Report provides all key metrics for
your ad, including total impressions,
hovers and click-throughs.
UNIVERSAL BANNERS 6 audience banner formats ensure universal
visibility on all digital media and devices.
BILLBOARD 2000x500px
SUPER LEADERBOARD 978x90px
LEADERBOARD 728x90px
SUPERBOX
Relative arrangement of PMQ.com digital 300x250px SKYSCRAPER
advertising sizes. Not to scale. For more accurate 300x600px
representations and examples, visit PMQ.com.
MOBILE LEADERBOARD
300x50px
THIS WEEK IN PIZZA: WEEKLY NEWSLETTER
26,180
PMQ’s e-newsletter
reaches 26,180 pizza
industry leaders each
week with feature stories, Subscribers
recipe videos, press Source | Stamats
releases, surveys, tips
and industry news.
DEDICATED E-BLASTS
PMQ allows a very limited number
of dedicated email blasts for
advertisers interested in targeting
our large database of industry
decision-makers.PRODUCTION RESOURCES
INGRID VALBUENA—SOCIAL MEDIA
Ingrid brings integrated marketing communications experience to PMQ’s
social media, marketing and communication strategy. She is ready to help
you develop creative solutions, engaging content and innovative campaign
strategies that bring your brands closer to your desired audiences.
What We Do For You
✓ STRATEGY PLANNING ✓ SPONSORSHIP
63,458
✓ ENGAGEMENT ✓ SOCIAL MEDIA CONTESTS Social Media
✓ BRAND MENTION ✓ EVENT COVERAGE Followers
DAVID FISCHER—FOOD PHOTOGRAPHY
David Fischer’s creative direction and photographic genius led one of America’s
top ten pizza franchises to record unending, 10-year month-over-month sales
increases. View the evidence at DavidFischer.com and let PMQ organize a
photo shoot at David’s professional studio or in PMQ’s Pizza Test Kitchen.
What We Do For You
✓ RECIPE DEVELOPMENT ✓ PIZZA PROP DEPARTMENT
✓ FOOD STYLING ✓ CROSS-COUNTRY GRIP TRUCK
BLAKE HARRIS—VIDEO PRODUCTION
An experienced videographer, storyteller and world traveler
with a strong background in research and analytics, Blake has
more than seven years of experience in video, animation, and
photography. He’ll help you use the power of video to tell your
brand’s story the way you want it to be told.
What We Do For You
✓ CORPORATE VIDEOS FOR ✓ DOUGH MAKING & RECIPE VIDEOS
YOUR BRAND
✓ SPONSORSHIP OPPORTUNITIES
✓ SPONSORSHIP OPPORTUNITIES FOR PIZZATV.COM AND PIZZATV’S
FOR PMQ EDITORIAL VIDEOS ROKU STREAMING PLATFORM
CHRIS GREEN—AUDIO PODCASTS AND INTERVIEWS
As a broadcast journalist, Chris brings 15 years of radio
production, management and on-air personality to PMQ’s
audience and advertisers.
What We Do For You
✓ PMQ LIVE INTERVIEW WITH CHRIS GREEN
✓ PRODUCED & EDITED BRANDED PODCASTS
✓ PMQ MONTHLY SPONSORED WEBINARSPMQ ADVERTISING: RATES AND SPECIFICATIONS Display Ads Width Height Per Month Full Page (Full Page Bleed Size) 8.125” 11.125” $4,500 1/2 Page 6.75” 4.875” $2,800 1/3 Page 2.125” 9.875” $2,000 1/4 Page 3.3” 4.875” $1,500 2 Page Spread 16.25” 11.125” $7,800 Cover Tip 8.125” 11.125” (inside) $8,800 (Included print and production) 8.125” 3.5” (belly band) Idea Zone 6.75” 4.875” $3,800 (Half page advertorial & half page ad) Smart Market 8.125” 11.125” $6,600 (Full page advertorial, full page ad) Recipe of the Month 8.125” 11.125” $4,500 (Full page recipe and full page ad) Bulletin Board 1/2 Page 6.75” 4.875” $2,000 1/4 Page 3.3” 4.875” $1,100 Resource Guide Ads 1 Inch Graphic Box 3.5” 1” $275 2 Inch Graphic Box 3.5” 2” $500 PMQ.com Banner Rotationals Width Height Rate Superleaderboard 978px 90px * Mobile Leaderboard** 300px 50px * Billboard 2000px 500px * Leaderboard** 728px 90px * Skyscraper** 300px 600px * Superbox** 300px 250px * *Rotationals viewable by all devices *$50 Per 1000 impressions
PMQ ADVERTISING: RATES AND SPECIFICATIONS PMQ.com Specialty Banners Width (pixels) Height (pixels) Rate Interstitial (Week-long run) 800px 600px $2,500 Flashy Cube (Week-long run) 300px 300px $500 Provide 6 pics, text per panel, logo and CTA Extendable Leaderboard (Week-long run) 728px 90px $500 Provide drop-down panel at 728x500px Sticky Note (Top of Page, Only 1 per day) Square Text only $400 This Week in Pizza Newsletter 28,886 Weekly Subscribers Eblast (Limited two per month) 600px n/a $3,000 Eblast Lite (Partial-list mailing) 600px n/a $1,700 Newsletter Sponsor 600px 600px $1,000 Newsletter Banner 600px 200px $500 Newsletter Caboose 600px 600px $750 VIP Links (Text link) $100 Retargeting Banners 96,000 Reachable Devices Mobile Leaderboard A 300px 50px * Mobile Leaderboard B 320px 50px * Leaderboard 728px 90px * Skyscraper 300px 600px * SuperBox 300px 250px * Large Rectangle 336px 280px * Table Interstitial Landscape 1024px 768px * Table Interstitial Portrait 768px 1024px * Wide Skyscraper 160px 600px * *Rotationals viewable by all devices *$50 per 1000 impressions (Video Retargeting and Connected TV Options) Retargeting Video Width (pixels) Height (pixels) CPM Rate Ad Formats Monthly Retargeting Video Schedule 1920px 1080px $150 MP4, FLV, WEBM, MOV, MPG File Size: 200 Mb max, Bitrate: 2500kbps Min: 15 sec, Max: 30 sec Retargeting Connected TV Width (pixels) Height (pixels) CPM Rate Ad Formats (Roku, Sling, Hulu, etc.) 1920px 1080px $290 Monthly Retargeting Connected TV Schedule MP4 only
PMQ/SUPPLIER CONSUMER PROMOTIONS
PMQ is now registering pizza operators to participate in regional and marketing
promotions starring your brand. Collaborate with PMQ to attract and send
consumers directly to pizzerias that you supply.
See how
PMQ worked
with History
Channel to See how PMQ is working
find more viewers while with vegan suppliers to
selling more pizza. increase digital commerce
• 1000-store for their customers and
independent pizza our readers.
promotion PizzaVegan.com
• Most-viewed series of
the year
PMQ.com/historychannel
EXISTING WEBSITE SPONSORSHIPS*
PIZZA TV
FUTURE CONSUMER WEBSITE SPONSORSHIPS
PizzaRewards.com PizzaQuiz.com PizzaVoice.com
*Consumers are digitally redirected to our readers’
preferred digital ordering destinations without charge.PMQ SPONSORSHIP OPPORTUNITIES
THE PIZZA KITCHEN PIZZA MARKETING MASTERS
Led by Chef Brian In a world where
Hernandez, our digital collides with
state-of-the-art Pizza pizza commerce,
Kitchen and PMQ Live Steve Green is finding
Update streamcasts success stories and
can put your brand solutions each week
and products in front of and sharing them through live
thousands of pizzeria owners. streamcasts, social media and
• Recipe videos featuring your our newsletter.
products, hosted by your • Weekly live interviews with
chef or ours top marketing experts
• Kitchen equipment demo • Discovering new
videos technologies and strategies
• Weekly live interviews on • Coordinating national
PMQ Live Update promotions
• Helping operators sell
more pizza
ASK US ABOUT:
• New Pizza Operator Welcome List • PMQ Promoting YOUR Blog
• Magazine Blow-in and Bind-in Cards, Polybags • Webinars
• Print and Digital Combo Rewards • Event Promotion
• Press Release Service • Pizza Competitions
SALES STAFF
Linda Green Tom Boyles
Co-Publisher Senior Account Executive
662 234 5481 ext.121 662 234 5481 ext.122
linda@pmq.com tom@pmq.comYou can also read
