2019 MEDIA KIT - New Jersey Business Magazine
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2019 MEDIA KIT
2019 MEDIA KIT ABOUT US
Now in our 65th year, NEW JERSEY BUSINESS is the Garden State’s longest-
standing business publication. Published monthly, with more than 110,000
readers, no other statewide business publication has our reach and influence.
We reach some of the most influential executive and legislative decision makers
throughout New Jersey. Ninety-four percent of our readers hold key management
positions. Blanket coverage also extends to the Governor and his staff, the State
Senate and Assembly and to a majority of government officials on the county and
municipal levels.
This is guaranteed through our parent company, the New Jersey Business &
Industry Association (NJBIA), the largest, most influential and impactful state-
level employer’s organization in the United States. NJBIA provides information,
services and advocacy for its member companies in order to build a more
prosperous New Jersey. NJBIA is widely regarded as the most credible and
effective advocate for business in the state. As such, it is truly the “voice of
business” in New Jersey.
2 ABOUT US 8 WEBSITE RATES & SPECS
3 PRINT CIRCULATION / DEMOGRAPHICS 9 DIGITAL EDITION
4 EDITORIAL CALENDAR / DEPARTMENTS 10 E-MAIL RATES & SPECS
6 PRINT RATES 11 SPONSORED CONTENT
7 PRINT SPECS 12 CONTACT INFORMATION
2 | www.njbmagazine.com
DEMOGRAPHICS 2019 MEDIA KIT
95,000 111,390
E-MAIL OPENS PRINT READERSHIP *
345,890
AVG MONTHLY
TOTAL REACH
10,500
DIGITAL ISSUE
5,000 124,000
SOCIAL MEDIA WEB PAGE VIEWS**
FOLLOWERS
Titles of Decision Makers: Company size by employees:
25,316 PRINT CIRCULATION 62% Executive Level 80% 1-24 employees
(C-Suite, President, VP) 8% 25-49 employees
22% Other 5% 50-99 employees
Reader Gender:
$250,000+ 9%
7%
Sales
Director / Manager
4%
3%
100-249 employees
250-1000+ employees
Average Annual
Household Income How long do you keep NJB Professional Title:
69% 31% magazine before discarding it?
65% Executive
32% One month 18% Managerial
53.9
32% More than one month 11% Professional
31% Two weeks or less 3% Technical
5% Three weeks 3% Administrative/Sales
Do you make purchasing Median Age
decisions for your company?
Members by Industry: Ownership Type:
88%
28% Service Based 33% S Corporation
23% Construction 30% Limited Liability Co.
87% 31% Small Business 13% Manufacturing 17% C Corporation
9% Retail 10% Sole Proprietor
8% Wholesale 4% Not for Profit
6% Finance, RE, Insurance 3% Other
5% Agriculture 2% Partnership
5% Health Services 1% Professional Corp.
4% Transportation
2018 CIRCULATION VERIFICATION COUNCIL AUDIT For the 2019 NEW JERSEY BUSINESS media kit, the Circulation Verification Council interviewed readers in our primary market
areas indicated in the CVC audit report. The purpose was to identify the number of individuals who indicate they receive the publication on a regular basis, identify the number of
individuals who read or look through the publication, and gather readership study information useful for advertising purchase decisions. *4.4 Pass-Along Readership **Includes page views from three
websites: www.njbmagazine.com, www.njbia.org and wwww.my.njbia.org.
www.njbmagazine.com | 3
2019 MEDIA KIT 2019 EDITORIAL CALENDAR
NJBIA
IN EVERY ISSUE
January April
COLUMNS
Ad Reservation: 11/30/18 Ad Reservation: 2/28/19
Ad Copy Due: 12/11/18 Ad Copy Due: 3/11/19
2019 Industry Forecasts M&As
REPORT TO MEMBERS Higher Education The Cannabis Industry
PG 8 NJBIA President & CEO Disruptive Technologies Banking: SBA Lending
Michele N. Siekerka provides Law & CPAs: Start-Up Strategies Energy
insights regarding issues Sports Betting American Dream Mall Update
affecting business. The Value of NJBIA Membership ›› Special Section: NJ Hospital
Association (NJHA)
AT ISSUE
PG 10 A close look at legislative
issues in Trenton and how
they affect business.
NJBIA IN ACTION
PG 12 A monthly feature discussing February May
NJBIA’s activities on the issues that Ad Reservation: 12/28/18 Ad Reservation: 3/29/19
are important to a member like you. Ad Copy Due: 1/11/19 Ad Copy Due: 4/12/19
Award-Winning Hospitals Corporate Stewardship
UPCOMING EVENTS The College Towns Banking
PG 13 Key NJBIA event dates. Law & Cybersecurity CPAs: Expansion Strategies
Annual Feature on Southern NJ NJ Wineries and Distilleries
›› Special Section: ›› Special Section:
Anniversary Milestones Construction Trades
›› Special Section:
Hotels and Conference Centers
LOCK IN March June
FAR FORWARD, Ad Reservation: 1/31/19
Ad Copy Due: 2/11/19
Ad Reservation: 4/30/19
Ad Copy Due: 5/10/19
RIGHT-HAND PAGES! Advantage NJ: Economic
Development Special issue – Life
The Innovative State: NJ on the
Cutting Edge – High-tech incubators,
RESERVE YOUR sciences, transportation, tourism, NJ’s innovation initiatives, state tech
casino gaming & sports betting, trade association and organizations,
AD OPPOSITE THE higher education, manufacturing hospital/medical tech, life sciences,
infrastructure, healthcare, utilities, communications, food and fragrances
NJBIA COLUMNS OR and more Venture Capital
›› Special Section: Law & CPA firms assist high-tech
Licensed Site Remediation
THIS WAY FORWARD Professionals Association (LSRPA)
companies
›› Special Section:
Higher Education/Innovation NJ
DEPARTMENTS!
Editorial calendar subject to change.
4 | www.njbmagazine.com
2019 EDITORIAL CALENDAR 2019 MEDIA KIT
THIS WAY
IN EVERY ISSUE
July October
Ad Reservation: 5/30/19
Ad Copy Due: 6/10/19
Ad Reservation: 8/30/19
Ad Copy Due: 9/11/19 FORWARD
NJBIA’s New Good Small Business Guide:
BUSINESS BRIEFS
Neighbor Awards Public- and Private-sector
PG 14 These timely “briefs” help
Energy: NJ’s Master Plan assistance, Law, CPAs, Banking
our readers stay on top of what’s
Real Estate The “Eds and Meds” Economy
happening in all 21 counties with
The Revival of Atlantic City Healthcare Costs
news items about business and
PR/Law: Protecting Your Business Healthcare: Women’s Health
government entities.
Image Online (Breast Cancer Awareness Month)
Credit Unions NJBIA’s Awards for Excellence
SMART VENTURES
›› Special Section: VOICE Summit ›› Special Section: Manufacturing
PG 16 From entrepreneurs to
seasoned business owners, this
column shows the challenges and
breakthroughs business owners
have faced on the road to success.
August November
Ad Reservation: 6/28/19 Ad Reservation: 9/27/19
Ad Copy Due: 7/12/19 Ad Copy Due: 10/11/19 YOUR WEALTH
PG 18 Tips and advice on the stock
Employment Matters: Top 100 NJ Higher Education
market, mutual funds, trusts and
employers; entrepreneurial studies; Healthcare
estates, annuities, retirement and
workforce development initiatives Top Contractors
tax planning and more written by
and training; healthcare careers Environmental Engineers
various investment advisors.
Law: New employment regulations Law: Bankruptcy
Higher Education: Successful ›› Special Section:
SMALL BUSINESS SOLUTIONS
MBA Graduates NJ Bankers Association (NJBA)
PG 20 Get expert advice on taxes,
Healthcare: Maternity Care ›› Special Section:
laws and regulations, HR, healthcare
Banking: SBA Loans Profiles in Success
costs, the environment, choosing
›› Special Section:
Anniversary Milestones service providers and more.
BEFORE YOU GO
September December Opposite Inside Back Cover The
Ad Reservation: 7/30/19 Ad Reservation: 10/30/19 final page in the magazine focuses
Ad Copy Due: 8/12/19 Ad Copy Due: 11/12/19 attention on human interest stories.
Women in Business / NJBIA’s NJBIA’s 61st Annual Business
Women Business Leaders Forum Outlook Survey
Real Estate: Urban Housing for In the Zone: EDA Grow NJ, EDA
Employees innovation challenge areas, UEZs,
Construction Trades: Diversity FOZ, Foreign Trade Zones
Complying with GDPR Energy: Alternative Power
Southern NJ: Economic NJ’s Meeting Places
Development Small Business: Block Chain 2018 AWARDS
Healthcare: Men’s Health ›› Special Section: Cancer Care 1 place in Business/Financial
st
(Prostate Cancer Awareness Month) ›› Special Section: NJBIA’s
›› Special Section: Newark Regional
2nd place in Feature Story
Business Roundtable
Business Partnership (NRBP) 2nd place in Photography
Editorial calendar subject to change.
www.njbmagazine.com | 5
2019 MEDIA KIT PRINT RATES
STANDARD AD OPTIONS
SAVE
MORE!
Call for
packaged
bundles
CALL 973-852-6225
FOR RATES
INCLUDES
COLOR!
HIGH IMPACT AD OPTIONS
CALL 973-852-6225
FOR RATES
BELLY BANDS, COVER WRAPS
POLY BAGS, INSERTS AND MORE!
CALL FOR RATES!
6 | www.njbmagazine.com
PRINT SPECS 2019 MEDIA KIT
IMPORTANT!
FONTS:
All fonts must be
embedded or created
FULL PAGE 2/3 PAGE 1/2 VERTICAL PAGE 1/2 HORIZONTAL PAGE
SEE SPECS FOR DETAILS 4.625” x 10” 4.625” x 7.375” 7” x 4.875” into outlines
COLOR:
Full Bleed All files must be CMYK
8.375” x 11.125”
IMAGES:
Full Page Art must be 300 DPI at
7” x 10”
100% of placement size
CROP MARKS:
Offset should be set at
0.15” on Full Page Bleed Ad
1/3 VERTICAL PAGE 1/3 HORIZONTAL PAGE 1/6 VERTICAL PAGE 1/6 HORIZONTAL PAGE
2.125” x 10” 4.625” x 4.875” 2.125” x 4.875” 4.625” x 2.375” FILE SPECIFICATIONS
PDF FILES:
Preferred format is a high-resolution
PDF. Fonts must be embedded
or created into outlines; color
photographs must be set to CMYK.
*FULL PAGE BLEED SET UP:
• Page document presets:
8.125” x 10.875”
• Bleed: 0.125” all around
• Live area: 7” x 10”
Set margins to:
Top & Bottom: 0.4375”;
Left & right: 0.5625”
• Crop marks: Set offset at 0.15”
HALF PAGE SPREAD Crop marks should not appear
FIREPLACE
15” W x 4.875” H inside of bleed area.
9.65” W x 7.375” H
Important: Failure to follow the above
guidelines may cause unknown color
output or poor image resolution in
the final printed page. NEW JERSEY
BUSINESS is not responsible for the
print quality outcome if the above file
guidelines are not followed. If you are
concerned about print quality, please let
your sales rep know. For an additional
charge, an Epson proof can be requested
from the printer for your approval before
going to press. There is a five business
day turnaround for proofs. Our color
target range without customer supplied
HANGING SPREAD BOOKENDS guidance, such as from an Epson proof,
7” W x 4.875” H each 2.125” W x 10” H each is SWOP midpoint +/- 10%.
All document files used in creating the
advertisement, such as fonts, eps and
tiffs, must be included. All ads subject to
publisher’s approval. No cancellation after
reservation deadline.
No commission on production, artwork,
conversions, printing or special handling
charges. 15% non-profit discount upon
publisher’s approval. Non-profit discount
cannot be used in conjunction with
advertising agency commission.
www.njbmagazine.com | 7
2019 MEDIA KIT ONLINE MARKETING
Average Monthly
Page Views:
124,000
Average Monthly
Sessions:
68,000
Average Monthly
Users:
48,000
3 Websites, 1 Price!
OVER 1.4 MILLION PAGE VIEWS PER YEAR!
Visible on njbmagazine.com, njbia.org & my.njbia.org
BANNER PACKAGE: Size Width Height
Leaderboards plus Rectangle
Leaderboard (New Bigger Size) 728 pixels x 90 pixels
Visible on njbmagazine.com, njbia.org & my.njbia.org
Half 234 pixels x 60 pixels
Half Banner Rectangle 300 pixels x 250 pixels
Visible only on njbmagazine.com
Format: JPEG saved for web Size: 200k max size
Rotating Ads: 3 rotations max
E-mail ad copy to: ads@njbmagazine.com
CALL 973-852-6225 If you have any questions regarding file specifications, contact our
FOR WEB RATES
Production Department for more information at 973-852-6224.
Sources: www.analytics.google.com
www.adbutler.com: for impressions & click-through statistics for all banners
The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.
8 | www.njbmagazine.com
DIGITAL EDITION 2019 MEDIA KIT
NEW JERSEY BUSINESS magazine is available in a page-turn,
digital format, delivered to desktops and mobile devices.
View the digital edition directly at www.njbmagazine.com, or use our iPhone and iPad app which
you can download at: www.njbmagazine.com/app.html. The digital issue will be offered for free for
the month with your sponsorship. A full page ad for your company will be visible on the left,
opposite the cover of the magazine, and will include a live link directly to your website.
You will also be featured as the Digital Sponsor, with your linked logo, on our daily e-news service
NEW JERSEY BUSINESS TODAY, which is distributed to more than 22,000 opt-in subscribers.
VIRTUAL SPONSORSHIP SPEC: 7” x 10”
› AD POSITION OPPOSITE COVER
CALL 973-852-6225 › ADD VIDEO
FOR DIGITAL RATES › LINK DIRECTLY TO YOUR WEBSITE
The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.
Daily Active
Users:
1,400
Average
Sessions:
12,000
Between New Jersey Business magazine and the NJBT
e-news service, I stay informed about what’s going on
in the state and how it affects my company. It’s my main
resource for information in New Jersey.
2018 AWARDS — Dean Serratelli
1 Place in Online Publication
st
Owner, Serratelli Hat Company
www.njbmagazine.com | 9
2019 MEDIA KIT E-ZINE RATES & SPECS
New Jersey Business Today
OVER 22,000 SUBSCRIBERS!
Premium
Position
Average Open Average Monthly YOUR AD HERE
Rate: Opens:
18% 95,000+
Our e-news service is e-mailed daily. It circulates to more
than 22,000 opt-in subscribers consisting of business
professionals throughout New Jersey. Scheduling is based
on a first-come, first-served basis.
YOUR YOUR
› Each placement runs for 1 month AD AD
HERE HERE
LEADERBOARD BANNER* – 728 pixels wide by 90 pixels high
EXCLUSIVE POSITIONING! Your message will be the first one
subscribers see when they open the NJBT
RECTANGLE BANNER* – 300 pixels wide by 250 pixels high
CALL 973-852-6225
FOR NJBT RATES
YOUR YOUR
AD AD
STATIC ONLY FORMAT: JPEG saved for web / 200k max size HERE HERE
E-mail ad copy to: ads@njbmagazine.com
* Additional frequency discounts available. Call for a quote.
YOUR YOUR
AD AD
HERE HERE
2018 AWARDS
1 Place in Electronic Newsletter
st
The above are gross costs. The standard 15% advertising agency
discount applies for all recognized advertising agencies.
10 | www.njbmagazine.comSPONSORED CONTENT 2019 MEDIA KIT
SHOW OUR 22,000 SUBSCRIBERS YOUR EXPERTISE!
Sponsored articles will run on our daily e-news service NEW JERSEY BUSINESS TODAY, which is e-mailed
out to 22,000+ subscribers each day. When clicked on, readers will be redirected to www.njbmagazine.com
to read the full article. Also on that page will be your exclusive ads: a leaderboard and two rectangle banners,
which will link to your website. The article will also feed into our “News Now” section on the home page for the
entire week and be archived in our “Sponsored Content” section.
CALL 973-852-6225 FOR RATES
WEEKLY PACKAGE SPECS
• Exclusive Sponsored Content article runs daily Sponsored Content
for 1 week (Monday - Saturday)* Feature Article: Max 300 words recommended
• Article appears on www.njbmagazine.com home 1 Image: 775 pixels x 500 pixels (landscape), high res JPEG
page river with links
• 1 Exclusive Leaderboard Banner (1 week only) Banner
Size Width Height
• 2 Exclusive Rectangle Banners (1 week only)
Leaderboard 728 pixels x 90 pixels
› Additional frequency discounts available.
Rectangle 300 pixels x 250 pixels
UPGRADE
• All 3 banners will remain permanently and
exclusively on your article page in our online YOUR AD HERE EXCLUSIVE
web archives YOUR
AD
HERE
EXCLUSIVE
Average Weekly
Impressions:
32,000
TARGET
Target content to
your most valuable
audiences YOUR
AD EXCLUSIVE
HERE
Format: JPEG saved for web Size: 200k max size Rotating Ads: 3 rotations max
Deadline: Supply content and banners 1 week prior to scheduled run.
E-mail ad copy to: ads@njbmagazine.com
If you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.
Source for impressions & click-through statistics for all banners: www.adbutler.com * Call for availability
The above are gross costs. The standard 15% advertising agency discount applies for all recognized advertising agencies.
www.njbmagazine.com | 112019 MEDIA KIT
310 Passaic Avenue
Fairfield, NJ 07004
T: 973-882-5004
F: 973-882-4648
www.njbmagazine.com
info@njbmagazine.com
CMO & Publisher VP & Editor-in-Chief Advertising Director
VINCENT D. SCHWEIKERT ANTHONY BIRRITTERI LISA CRISCUOLO
973-852-6230 973-852-6222 973-852-6225
v.schweikert@njbmagazine.com a.birritteri@njbmagazine.com l.criscuolo@njbmagazine.com
Creative Director Managing Editor Advertising Manager
MIKE SANCHEZ GEORGE N. SALIBA DOUGLAS PREFACH
973-852-6224 973-852-6229 973-852-6228
m.sanchez@njbmagazine.com g.saliba@njbmagazine.com d.prefach@njbmagazine.com
Communications Associate Assistant Editor Account Executive
ANGELINE LI JIM PYTELL MICHAEL NASH
973-852-6226 973-852-6223 973-852-6231
a.li@njbmagazine.com j.pytell@njbmagazine.com m.nash@njbmagazine.com
Subscription Prices:
USA, Territories & Possessions:
$24/year, $39/two years, $52/three years;
Canada: $30/year; Foreign: $55/year
FOR A BUSINESS LIKE YOURS
10 West Lafayette Street, Trenton, NJ 08608
Phone: 609-393-7707
www.njbia.org
Michele N. Siekerka, President and CEO
NEW JERSEY BUSINESS (ISSN 0028-5560) is published monthly by the New Jersey Business & Industry Association.
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