COMPREHENSIVE SIGN PLAN - MEOW WOLF 1338 FIRST ST. DENVER, CO. 80204 2020-CSP-0000005 - City and County of ...
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COMPREHENSIVE SIGN PLAN
MEOW WOLF 1338 FIRST ST. DENVER, CO. 80204
Denver Zoning Administrator Approval Date
2020-CSP-0000005 PREPARED BY: SCHLOSSER SIGNS - MARCH 17, 2021
Page 1 MEOW WOLF COMPREHENSIVE SIGN PLAN
TABLE OF CONTENTS
PAGE 1: COVER PAGE Meow Wolf creates immersive and interactive experiences that transport audiences of all
ages into fantastic realms of story and exploration. These experiences includes art
2: TABLE OF CONTENTS installations, video and music production, and extended reality content. Located in Santa Fe,
our first permanent installation, the House of Eternal Return launched in March 2016 with
3: INTRODUCTION
support from Game of Thrones creator, George R.R. Martin.
4: APPROVAL PROCESS
Meow Wolf Denver will be the third permanent exhibition. Partnering with REVESCO
5: BUILDING SIGNAGE Properties on a build to suit project at 1338 1st Street, we are in a location as unique as the
building and the content. We aim to open the doors of our nearly 85,000 sq. ft. facility to the
6: SIGNAGE DEFINITIONS public in early 2021 and look forward to making a positive impact on the Denver community
as a whole.
7: SIGN ALLOWANCES
8: OVERALL SITE PLAN
CONTEXT MAP
9: BUILDING SITE PLAN - LOWER LEVEL
10: BUILDING SITE PLAN - UPPER LEVEL
11: NORTHWEST ELEVATION
12: EAST ELEVATION
13: SOUTH ELEVATION
14: SIGN TYPE - A - WALL SIGNS
15: SIGN TYPE - B - GROUND SIGN - JOINT TENANT ID
16: SIGN TYPE - B - GROUND SIGN - JOINT TENANT ID - ELEV.
17: SIGN TYPE - C - WINDOW SIGNS
18: MATERIAL AND PERFORMANCE REQUIREMENTS
19: ACCEPTABLE SIGN MATERIAL EXAMPLES
20: ACCEPTABLE SIGN ILLUMINATION EXAMPLES
21: PROHIBITED SIGN TYPE EXAMPLES
Page 2 MEOW WOLF COMPREHENSIVE SIGN PLAN
INTRODUCTION
B. ORGANIZATION OF DOCUMENT C. DOCUMENT INTENT D. REGULATORY FRAMEWORK E. CRITERIA FOR REVIEW
A Comprehensive Sign Plan (CSP) is organized This CSP is intended to support the creation of a This project is located in the C-MX-5 Zone District The criteria for reviewing proposed comprehensive
into 3 parts. The first part is the Introduction, unified, integrated and enhanced character for as established by the Denver Zoning Code (DZC). sign plans are as follows “Section 10.10.3.3.C.4
which states the document’s intent and identifies the project through signage rules and regulations DZC”.
the Regulatory Framework — the language that respond to the unique attributes of the Zoning
drawn from previous documents and criteria that area. This CSP is also intended to ensure that all In accordance with Denver Zoning Code, Division 1. The sign plan shall exhibit design excellence,
form the basis of this CSP. The Introduction also signage will contribute to the vitality and interest 10.10 shall govern and control the erection, inventiveness and sensitivity to the context.
identifies what is not regulated by this document. of the project, creating a lively and provocative remodeling, enlarging, moving, operation and
atmosphere. maintenance of all signs by permitted uses within 2. Signs shall not be oriented or illuminated so
The second part is the Approvals Process as all zoning districts. Nothing in the CSP shall be that they adversely affect the surrounding area,
outlined for each sign plan applicant. A CSP creates a policy for a comprehensive and deemed a waiver of the provisions of any other particularly existing nearby residential uses
balanced system of signs for the project. Standards ordinance or regulation applicable to signs. Signs or structures. Examples of adverse effects are
The third part is the Building Signage Design are intended to set out a coordinated program for located in areas governed by several ordinances glare from intense illumination, and large signs
Guidelines which applies to signs for building building ID/tenant signage. The Review Criteria and/or applicable regulations shall comply with all or structures which visually dominate and area.
identification and all businesses operating were developed to aid tenants in the development such ordinances and regulations.
within the boundaries of the project. This section of a design that emphasizes the merchandise, 3. Roof signs shall not be allowed. No flashing,
describes the Design Principles, the different Sign enhances the product or service, and reinforces the blinking, fluctuating, animated or portable roof
Types allowed — their maximum size and quantity, design quality of the building as a whole. Tenants sign is allowed.
and suggested materials and illumination. should generate imaginative sign designs for their
space with integral, creative graphics and quality 4. The comprehensive sign plan shall include
merchandising. Tenants should express their own design guidelines to ensure that all features
unique design statement within the parameters of of the proposed signage, including the
the review criteria outlined in the CSP. illumination, support structure, color, lettering,
height, an location, shall be designed so that it
All signs must adhere to the review criteria and all will be an attractive and complimentary feature
applicable state and local sign and building codes. of the building which it serves.
Tenants are encouraged to understand the criteria
prior to beginning a sign design for their space. 5. Sign design should reflect the existing or
At that time, questions should be raised with desired character of the area. As an example, in
the Landlord and the City and County of Denver a district in which night-time entertainment is
to avoid delays later in the sign design review concentrated, the intent of this section 10.10.3.3
process. is to encourage exciting, iconographic, and
inventively illuminated signage.
The requirements of this CSP are supplemented by
City and County of Denver regulations and codes 6. Signs shall be professionally designed and
in all areas not addressed in this document. All City fabricated from quality, durable materials.
and County of Denver ordinances and regulations
remain in full effect except as varied by the 7. Signs for accessory uses, which are prohibited
Comprehensive Sign Plan. by other provisions of Division 10.10, are
allowed as part of an approved sign plan.
Page 3 MEOW WOLF COMPREHENSIVE SIGN PLAN
APPROVAL PROCESS
A. COMPREHENSIVE SIGN PLAN APPROVAL B. REVIEW BY THE PLANNING BOARD C. CITY AND COUNTY OF DENVER APPROVAL
The Comprehensive Sign Plan shall be reviewed All ‘Large Facility’ Comprehensive Sign Plans All Comprehensive Sign Plan submittals are subject
and approved by the Zoning Administrator based require review by the Planning Board. to review for adherence to the Denver Zoning
upon the following criteria and the Criteria for Code, and any applicable Design Standards &
Review listed on page 4 of this document: a. The Planning Board shall hold a meeting and Guidelines as adopted by the Planning Board.
shall require that notices be placed on the
1. How tenant signage allowances are allocated property by the applicant at least 15 days
among all eligible building uses, prior to the meeting. The Planning Board shall D. AMENDMENTS TO THE PLAN
also send notice of the proposed plan to any
2. Approximate designated sign locations, Registered Neighborhood Organizations which Approval of amendments to the plan shall be by
are registered pursuant to the provisions of the same process as the original approval.
3. Allowable types of sign construction, Article III, Chapter 12 of the Revised Municipal
Code and whose boundaries are within 3,000
4. Illumination, feet of the boundary line of the zone lot of the
large facility with the proposed Comprehensive
5. Indication of all sign types and locations. Sign Plan.
The Planning Board shall also send notices to
the council members in whose district the large
facility is located, and to the at-large council
members. Such notices shall be sent at least 30
days prior to the hearing.
b. The Planning Board shall review the staff’s
recommendation, the concerns of the
public and the criteria for review, and shall
provide a recommendation for approval,
approval with conditions, or denial to the
Zoning Administrator. The Planning Board
recommendation shall be forwarded to the
Zoning Administrator no later than 15 days
following the date of the public meeting.
Page 4 MEOW WOLF COMPREHENSIVE SIGN PLAN
BUILDING SIGNAGE
A. DESIGN PRINCIPLES Design Standards All exterior signage should address both the Signage should take advantage of the opportunity
communicative functions of a sign and its aesthetic to use unique two and three-dimensional forms/
Building Signage Intent All signs shall conform to the Denver Zoning Code integration with the overall retail concept. The shapes, profiles and iconographic images that
(and the Design Guidelines for Denver Landmark building’s architecture sets the tone for the reflect both the personality of the tenant, product/
To integrate signage in a manner that facilitates Structures and Districts, the Design Guidelines signage program and the Landlord has established service and the surrounding building architecture.
commerce, enlivens the public realm, and respects for Lower Downtown Historic District and/or any standards for identity signage as outlined in these The use of color, typography, pattern, texture
the character of the project and surrounding area. Design Guidelines and Standards that might be criteria. and materials is encouraged to create a dynamic
applicable). interface with the streetscape. Designs which
To ensure that the signs of individual buildings It is advised that the tenant engage an simply maximize size and volume in rectangular
and uses can express a unique identity, while not Buildings with ground floor uses shall provide a environmental graphic designer to work with form are not acceptable.
detracting from the more important wayfinding uniform approach for the application of signage on the retail designer to assure a coordinated
and identification signage. the ground floor. design program. Their knowledge of typography, The Signage Design Criteria should act as a
materials, and fabrication contribute to design guide for the design of the tenant’s signage in
To encourage creative sign design. All signs shall be measured in conformance with success. Experienced designers are aware of the conjunction with the provisions of the tenant’s
Article 10 General Design Standards Division 10.10 interplay between aesthetics and function, and lease with the Landlord.
Signs of the Denver Zoning Code. possess the skills necessary to achieve a synthesis
of these conflicting factors. All signage designed for exterior identification
Signage areas shall be provided with electrical shall comply with the district guidelines building
power to enable the installation of illuminated National and regional “standard” storefront standards and be designed for total compatibility
signs. concepts and signage are respected; however, with building finishes, color scheme and lighting
some concept modification may be necessary levels, in order to maintain a design standard
All signs shall be constructed of durable materials for compliance. Signs and related logo graphics throughout the building. All primary signage will
suited to the urban environment and climate of located along the building’s perimeter should be limited to trade names and shall not include
Denver. express a refined urban sophistication through specification of merchandise sold or services
the use of clean and contemporary shapes and rendered, regardless of the tenant’s legal name.
All conduits, junction boxes, and other functional forms. Signage should use similar architectural Corporate crests, logos or insignias may be
elements shall be completely hidden from view materials to create a seamless transition between acceptable pending the Landlord’s approval and
and safely concealed once the sign is installed. the building and the tenant space. provided they are part of the tenant’s name.
No flashing, blinking or fluctuating signs shall be All tenant signage should be appropriate to and All signage outlined in this Comprehensive Sign
permitted. expressive of the tenant business activity for Plan requires review by Community Planning
which they communicate. Sign designs shall be and Development staff. Sign Permit applications
Signs shall not be oriented or illuminated so compatible with and be an enhancement of the submitted for a building or use located in a
that they adversely affect the surrounding area, architectural character of the project’s building, Historic Structure or District and/or a Design
particularly existing nearby residential uses or expressing scale, color, materials and lighting Review District are subject to additional review
structures. Examples of adverse effects are glare levels. by Community Planning and Development staff
from intense illumination, and large signs or before issuance of a Sign Permit.
structures which visually dominate an area.
Roof signs shall not be allowed. No flashing,
blinking, fluctuating, animated or portable roof
signs are allowed.
Page 5 MEOW WOLF COMPREHENSIVE SIGN PLAN
SIGNAGE DEFINITIONS A: Wall Signs B. Ground Sign - Joint Tenant Identification C. Window Signs Page 6 MEOW WOLF COMPREHENSIVE SIGN PLAN
SIGN ALLOWANCES
Contents Identification by letter, numeral, symbol or design of the uses by right by name, use, hours of operation, services and
products offered, events and prices of products and services.
Sign Types Wall, ground, and window.
Maximum Each use may have the greater number of the following: 5 signs; or 2 signs for each front line of the zone lot on which the
Number use is located.
Each use by right or conditional use may have the greater number of the following: 5 signs; or 2 signs for each front line of
the zone lot on which the use by right or conditional use is located.
Maximum Anchor Tenant: The total permitted sign area for the main tenant shall not exceed 900 square feet, however, no sign shall
Sign Area exceed 200 square feet in area.
Tenants: 50 square feet, or, the total permitted sign area of each use by right shall be determined by one of the following
provisions; provided, however, that no sign shall exceed 200 square feet in area nor shall the total sign area of any use
exceed 600 square feet:
• For each use by right, 1.5 square feet of sign area for each linear foot of that portion of building frontage occupied by
the use by right, for the first 200’ of building frontage, then 1 square foot of sign area for each linear foot of building
frontage thereafter.
Ground Sign - Joint Tenant Identification: This sign is in addition to all other signs and not part of the total permitted
sign area. Permitted area is 100 square feet; or 1 square foot of sign area for each 2 linear feet of street frontage of the
zone lot, provided however, that the total area of all signs on each front line of the zone lot shall not exceed 200
square feet.
Window Signs: Twenty (20%) of total ground level storefront window area and transom windows.
Maximum A. Wall Sign: The roof line of the building to which the sign is attached.
Height B. Ground Sign - Joint Tenant Identification: Twenty-five (25) feet.
Above Grade C: Window Sign: The roof line of the building to which the sign is attached.
Maximum A. Wall Signs: twenty-four (24) inches.
Projection
Location All Signs: Shall be set in at least 5’ from every boundary line of the zone lot in zone districts requiring structural setbacks;
provided, however, wall signs may project into the required setback space the permitted depth of the sign.
In no case shall there be more than 5 signs applied to any street front.
Illumination All Sign Types: May be illuminated and all direct illumination shall not exceed 25 watts per bulb.
No flashing, blinking or fluctuating signs shall be permitted.
Animation Animated signs are prohibited.
Page 7 MEOW WOLF COMPREHENSIVE SIGN PLAN
OVERALL SITE PLAN
(not to scale)
Walnut St.
BUILDING
D
ro
p-
See next sheet for
O
ff
/P
building sign locations
i
ck
Up
La
ne
SURFACE PARKING LOT
W. Lower Colfax Ave.
Zone Lot Line
SIGN TYPE LEGEND
WALL SIGNS
GROUND SIGN - Joint Tenant ID
C WINDOW SIGNS
Page 8 MEOW WOLF COMPREHENSIVE SIGN PLAN
BUILDING PLAN - LOWER LEVEL
(not to scale)
ANCHOR TENANT
ANCHOR TENANT
TENANT
TENANT
BUILDING
ANCHOR TENANT
SIGN TYPE LEGEND
TENANT WALL SIGNS
GROUND SIGN - Joint Tenant ID
TENANT C WINDOW SIGNS (refer to elevatior sheets for locations)
OVERALL SITE PLAN
Walnut Street
BUILDING
D
ro
p-
O
ff/
W. Colfax Avenue
Pi
ck
SURFACE PARKING LOT
Up
La
ne
Page 9 MEOW WOLF COMPREHENSIVE SIGN PLAN
BUILDING PLAN - UPPER LEVEL
(not to scale)
ANCHOR TENANT
BUILDING
SIGN TYPE LEGEND
ANCHOR TENANT WALL SIGNS
GROUND SIGN - Joint Tenant ID
C WINDOW SIGNS (refer to elevatior sheets for locations)
OVERALL SITE PLAN
Walnut Street
BUILDING
D
ro
p-
ANCHOR TENANT
O
ff/
W. Colfax Avenue
Pi
ck
SURFACE PARKING LOT
Up
La
ne
Page 10 MEOW WOLF COMPREHENSIVE SIGN PLANNORTHWEST ELEVATION
(not to scale)
ANCHOR TENANT
20'-0"
10'-0"
30'-0"
60'-0"
6'-0"
22'-0"
22'-0"
9'-0"
2'-0" 7'-0" 6'-0" 6'-0"
2'-0" 2'-0"
18'-6" 1'-6"
12'-6"
10'-0" 9'-0" 9'-0" 8'-0"
SIGN TYPE LEGEND
WALL SIGNS
TENANT TENANT ANCHOR TENANT TENANT TENANT
GROUND SIGN - Joint Tenant ID
C WINDOW SIGNS
OVERALL SITE PLAN
Walnut Street
BUILDING
D
ro
p-
O
ff/
W. Colfax Avenue
Pi
ck
SURFACE PARKING LOT
Up
La
ne
Page 11 MEOW WOLF COMPREHENSIVE SIGN PLANEAST ELEVATION
(not to scale)
ANCHOR TENANT 20'-0"
SIGN IS ON CURVE: 10'-0"
ALSO INDICATED ON SOUTH ELEVATION
60'-0" 20'-0"
10'-0" ANCHOR TENANT
12'-0"
SIGN TYPE LEGEND
WALL SIGNS
GROUND SIGN - Joint Tenant ID
C WINDOW SIGNS
OVERALL SITE PLAN
Walnut Street
BUILDING
D
ro
p-
O
ff/
W. Colfax Avenue
Pi
ck
SURFACE PARKING LOT
Up
La
ne
Page 12
MEOW WOLF COMPREHENSIVE SIGN PLANSOUTH ELEVATION
(not to scale)
ANCHOR TENANT
SIGN IS ON CURVE:
ALSO INDICATED ON SOUTH ELEVATION
ANCHOR TENANT
20'-0" 20'-0"
10'-0" 10'-0"
20'-0"
60'-0" 60'-0"
10'-0"
5'-0"
SIGN TYPE LEGEND
ANCHOR TENANT
WALL SIGNS
GROUND SIGN - Joint Tenant ID
C WINDOW SIGNS
OVERALL SITE PLAN
Walnut Street
BUILDING
D
ro
p-
O
ff/
W. Colfax Avenue
Pi
ck
SURFACE PARKING LOT
Up
La
ne
MEOW WOLF COMPREHENSIVE SIGN PLAN
Page 13SIGN TYPE - A
Intent: Wall Signs are used to identify a tenant space or Encouraged Approaches:
a project. These guidelines are intended to ensure wall
sign designs enhance the architectural character of 1. Tenant logo/logo type to be fabricated or flat cut-out
a building in its context. and layered to achieve a three-dimensional form to the
signage components. Depth limited to three and a half
Location: No part of the sign shall be placed above the inches.
roof line of the building. Wall signs may not project more
than 24” from the building’s facade. 2. Tenant logo/logo type should not fill the entire
designated sign zone.
Allowance: No sign shall exceed 200 square feet in area.
Allowance for potential locations has been identified on 3. Paint and metal finishes that connect to the building
elevation pages. See Allowance Table for quantities allowed facade should reflect the overal architectural color
per use of right. palette.
Illumination: Static, unobtrusive illumination allowed. 4. Sign/sign armature attachment to building facade with
Back lit letters (halo), LED, exposed neon, or a shielded lamp custom designed metal armature/brackets mounted
or goose-neck located at top of the sign is allowed. into mortar joints when possible.
Anchor Tenant: Is a tenant defined as the primary user of 5. External illumination encouraged.
the building.
6. All designs subject to review for scale and proportion
relative to the building architectural context. Ensure
signage is compatible with building architecture and
do not design wall signs that project in front of adjacent
architectural details.
7. Cut-out letters with fabricated returns and shapes
encouraged.
8. Painted, individually lettered or solid background wall
sign made of one or two durable materials are generally
appropriate. Use permanent, durable materials such
as metals, metal composites and other high quality
materials. Push through acrylic, decorative uses of
painted or color tinted acrylic, and edge lit acrylic
is allowed.
9. Use wall signs in combination with window signage.
10. Consider a slightly arched wall sign that is not flush on
the wall, extendign up to 2’ off the wall plane, on a large
undecorated wall surface outside of a wall band.
Exposed neon/rope LED wall sign
Page 14 MEOW WOLF COMPREHENSIVE SIGN PLANSIGN TYPE - B
Ground Sign - Joint Tenant ID
Intent: Ground Sign - Joint Tenant ID is for the purpose
of identifying the project ID/main tenant as well as the
other tenants occupying space within the building and may
be used for wayfinding.
Location: This one sign is located in a high traffic area out of
the public right of way. See Page 8, Overall Site Plan, for location.
Allowance: The following Ground Sign - Joint Tenant ID sign is
in addition to all other signs, one sign is allowed. This sign for the
complex may have a maximum height of 25’-0” above finished
grade. Permitted area is 100 square feet; or 1 square foot of sign
area for each 2 linear feet of street frontage of the zone lot,
Creative illumination with tenant panels
provided however, that the total area of all signs on each front
line of the zone lot shall not exceed 200 square feet.
Illumination: Shall be illuminated, creative solutions preferred.
Electronic digital display is permitted, however, it shall have no
flashing, blinking or fluctuating and no animation. Interesting cut-out pattern illuminated panels with
tenant panels
Encouraged Approaches:
1. Signs must be consistent with or complement the building,
hardscape and existing signage material palettes.
2. Use permanent, durable materials such as metals, metal
composites, and other high quality materials. Do not use signs
with plastic or acrylic faces.
Good scale with building & creative illuminated channel letters
Vertical creative shape & illumination
Page 15 MEOW WOLF COMPREHENSIVE SIGN PLANSIGN TYPE - B
Ground Sign - Joint Tenant ID - Elev.
7'-5"
7'-0"
Anchor Tenant
Tenant Name
Electronic digital display
No flashing, blinking or fluctuating. No animation.
Tenant Name
For illustrative purposes only.
Tenant Name
13'-6"
14'-0"
Tenant Name
Tenant Name
Possible Electronic Digital Display Sign Elevation - See Page 15 for Sign Type Details, See Page 8, Overall Site Plan for location Possible Static Sign Elevation - See Page 15 for Sign Type Details, See Page 8, Overall Site Plan for location
MEOW WOLF COMPREHENSIVE SIGN PLAN
Page 16SIGN TYPE - C
Window Signs
Encouraged Approaches:
Intent: This sign is on windows, to display supplemental Encouraged Approaches:
information on tenant products, services and atmosphere.
They may also be placed on doors to identify business 1. Tenants are allowed one window sign on one
name, address, hours of operation and a possible logo window pane.
if needed.
2. This is digitally cut vinyl or hand painted individual
Location: These signs are located on tenant windows and letters or other transparent or opaque forms applied to
entry doors throughout the development site. It is recom- the interior surface of the window.
mended window copy/graphics be creative in nature.
3. Provide supplemental information on products,
Allowance: Vinyl graphics should not exceed 20% of the services, and atmosphere not available on other signs, Creative use of words
total window area. Place opaque or solid areas appropriate- or create patterns or graphics to draw the pedestrian’s
ly to avoid blocking visibility in and out of a window. All eye into the business and to create additional interest.
words or pictures located on a window or door shall be
considered signs. Patterns/graphics may be installed at 4. Avoid repeating business wording and logos in every
transoms. window when this information already exists on other
signage.
Illumination: Shall not be illuminated.
5. Use door signage to identify business name, address,
Attachment Details: Install directly to interior side of hours of operation, phone number and a logo if
tenant glass. needed. This information can also be displayed on a
tenant’s window that is adjacent to the door. Graphics displaying logo
Creative graphics that frame the window
Creative and artistic graphics in multiple colors
Display of hours of operation, etc.
Page 17 MEOW WOLF COMPREHENSIVE SIGN PLANMATERIAL AND PERFORMANCE REQUIREMENTS Page 18 MEOW WOLF COMPREHENSIVE SIGN PLAN
ACCEPTABLE SIGN MATERIAL EXAMPLES Page 19 MEOW WOLF COMPREHENSIVE SIGN PLAN
ACCEPTABLE SIGN ILLUMINATION EXAMPLES Page 20 MEOW WOLF COMPREHENSIVE SIGN PLAN
PROHIBITED SIGN TYPE EXAMPLES Page 21 MEOW WOLF COMPREHENSIVE SIGN PLAN
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