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2 0 2 1 M E D I A P L A N N E R
THE SHED | PHOTOGRAPHY BY IWAN BAAN
circ & stats
What is Oculus? Why Oculus?
Oculus is a quarterly magazine that
asserts the identity and advocacy
of architects in New York. For over
80 years, Oculus has explored issues
3 4 OUT
OF
more likely to consider
PURCHASING
relevant to architectural discourse and from Oculus advertisers
practice in the New York region. Each In a recent AIANY reader survey, 3 out of 4 respondents stated
issue carries an overarching theme, that they were more likely to consider purchasing products and
diving deep into projects and issues services from companies who advertise in Oculus
related to the topic. Every spring, Oculus
highlights the winning projects of the
annual AIANY Design Awards.
New York has the
second largest
architectural market
in the United States
NUMBER OF PERCENT
CHAPTER
SUBSCRIBERS OF STATE
Bronx 57 .63%
Brooklyn 841 9.29%
Buffalo 292 3.23%
Central 264 2.92%
Eastern 342 3.78% New York firms work on
projects all over the world
Long Island 669 7.39%
New York City 4,901 54.15%
Peconic 132 1.46%
Queens 362 4.00%
Rochester 348 3.84%
50%
Southern New York 113 1.25% AIANY represents
approximately 50% of all the
Staten Island 73 .81% architects in New York City
Westchester/MHV 627 7.26%
Grand Total 9,051 100.00%
EST
WHO DO WE RE ACH?
93% of Oculus subscribers are
located in New York State.
1857 AIANY is the largest
and oldest AIA Chapter
Oculus subscriber stats: December 2020
2
in
I N the
T H E magazine
MAGA ZIN E
Advertise with Oculus Spring 2020 Summer 2020
For over 80 years, architectural professionals in New
A Publication of A Publication of
AIA New York AIA New York
Volume 82, Issue 2 Volume 82, Issue 3
$10 $10
York have relied on Oculus as a resource to stay up-to-
date on the latest trends in urban design, as well as to
stay current on everything their AIA chapter is doing. 2020
AIANY
DESIGN
Situated alongside high quality editorial, your ad will
URBAN TRANSPORTATION
AWARDS IN A TIME OF CRISIS
be seen by architects who trust AIANY and Oculus FEATURE
Magazine, and appreciate the support of its advertisers.
2021 PUBLIC
Photo credits: Marc A. Hermann/MTA New York City Transit
TRANSPORTATION
EDITORIAL TOPICS IN CRISIS
In emergencies, essential workers rely on safe mass transit. How
can its design offer a cleaner, healthier commute for all?
BY STEPHEN ZACKS
WINTER 2021 ISSUE
Photo credit: David Sundberg/Esto/Dattner Architects
Photo credit: David Sundberg/Esto/Dattner Architects
Early in the shelter-in-place process to prevent spread of Demographic studies have commonly indicated a cor-
are wrestling with its implications for the design of public
COVID-19, newspapers, researchers, and public agencies relation between poverty, spread of COVID-19, and serious
transit systems and the future of cities. How can networks
began publishing data showing heavily disproportionate complications from the infection in New York City. The “Making walkable villages would be
Architecture + Restorative Justice
be adapted to meet public safety guidelines of six feet of
Ad Close: November 19
numbers of positive coronavirus tests and deaths in pre- New School’s Urban Systems Lab used census and NY
separation between people? What long-term changes in spectacular if it came out of this, but
dominantly Black, Latino, and low-income neighborhoods. Department of Health data to map concentrations of cases
paradigms, infrastructures, technology, materials, mainte- that has been in our minds for the last
The virus seemed to be charting a taxonomy of social and alongside indicators of social vulnerability and projected
economic disparity: unequal access to healthcare, service climate impacts. Low-income neighborhoods and commu- nance, and behavioral habits will the crisis provoke and ne- 100 years—making cities more compact.”
workers laboring under unsafe conditions, and a public nities of color are consistently the most adversely affected, cessitate? What policy shifts can make whole the previously —David Epstein
transportation system—otherwise considered a great social with the worst impacts correlating with lack of health thankless labor of grocery clerks, stock boys, warehouse
Materials Due: November 25
leveler—rendered a nexus for the spread of disease. By May insurance, high-density inhabitation of residential units, and employees, food processors, nurses, doctors, EMTs, phar-
1, it was reported, more than 3,000 Metropolitan Transpor- higher numbers of elderly residents. macists, truckers, and sanitation and maintenance people
Left: The 34th Street station of the Number 7 Subway Line Extension,
tation Authority (MTA) workers had tested positive, and 98 As information accumulates about the spread of corona- christened “essential workers”? designed by Dattner. Top and above: Taped markers and signage in
had perished. virus, transit agencies, researchers, engineers, and architects For firms working in the public transportation sector like subway stations were an early intervention to encourage riders to stay
Dattner, Gensler, and Nelson\Nygard, and policy advocates six feet apart.
16 OCULUS SUMMER 2020
17
SPRING 2021 ISSUE 2021 AIA New York
Ad Close: February 19
Facing page: Mobile COVID-19 testing labs designed by Perkins and
Will, Schmidt Hammer Lassen, and Arup. Left: Legend to Sidewalk
Widths NYC, an interactive website, shows which colors represent
Design Awards
varying widths and level of ease in social distancing, via data from
New York City's Open Data initiative.
Materials Due: February 25
seeing this process through end to end. STUDIO V has
been producing thousands of PPE visor units, and Valgora
has personally biked them across the East River with his
son Jesse, an architecture student at Syracuse University.
Their work is part of Operation PPE, a rapidly expanding
collaboration between Cornell’s College of Architecture,
Art, and Planning, led by Jenny Sabin, and her transdis-
ciplinary design research lab, Sabin Lab, to 3D-print and
laser-cut materials for protective face shields.
After an urgent request from Kirstin Peterson, assistant
Architecture + Design Education
professor of electrical and computer engineering in Cornell’s
SUMMER 2021 ISSUE
College of Engineering, to make PPE for Weill Cornell
Medicine in New York City, Sabin reopened the university’s
Digital Fabrication Lab in Ithaca and assembled an elite
league of faculty, staff, students, and alumni like Valgora
practicing across the state to start printing equipment––all
Ad Close: May 13
within the span of 24 hours. Fielding the late-night email
SPECIAL DIGITAL-ONLY EDITION WITH
from Sabin, Valgora woke up, walked over to the fabrication
lab at his studio three blocks away from his Manhattan
apartment, yanked out the 3D printers, hauled them back
Materials Due: May 19
STREET LEVEL
EXPANDED DISTRIBUTION ON THE GROUND: HOW A GRASSROOTS
NETWORK OF ARCHITECTS PRODUCED
Image credits: This page: Perkins and Will; Opposite page: Meli Harvey
Image credits: This page: Perkins and Will; Opposite page: Meli Harvey
CRITICAL PANDEMIC RESPONSES
BY POLLY ADAMS
FALL 2021 ISSUE
Our “Street Level” column usually covers new public-facing work paints the average city sidewalk width of between five
projects in New York City. At this moment defined by CO- and 10 feet as an overlooked aspect of crucial infrastructure
VID-19, however, architects are connecting with New Yorkers in that also now presents the omnipresent threat of disease.
other, more immediate ways: Their work can be found in the six The New Yorkers at the highest risk are those working on
feet between pedestrians and on the faces of essential workers. the front lines. During an astounding shortage of personal
Ad Close: September 2 Healthy Housing
In cities like New York, the recommended social distance protective equipment (PPE) like masks, gloves, and face shields,
is difficult to achieve outside a select few streets closed to healthcare workers and medical centers are left exposed and in
traffic and opened up for pedestrian use. As illustrated by a need. While Governor Andrew Cuomo has been fighting at a
data visualization called Sidewalk Widths NYC, created by federal level to use the Defense Production Act to get private
computational designer Meli Harvey of the urban innovation manufacturers to help build critical equipment, production
organization Sidewalk Labs, social distancing is challeng- has ramped up at a grassroots level to construct, assemble, and
Materials Due: September 8
ing––if not impossible––to maintain in most of the city’s distribute PPE to local healthcare facilities.
sidewalks. With the majority of her map ablaze in the yellow, Jay Valgora, AIA, Cornell University alum and founder
orange, and red that suggest a narrower pathway, Harvey’s of STUDIO V Architecture, is an example of someone
8 OCULUS SUMMER 2020 9
digital edition sponsorship
$1,995 NET
In addition to print, Oculus is available in a digital SPONSORSHIP INCLUDES:
version. Viewers can flip through the pages, forward
1 DIGITAL TOOLBAR
articles to colleagues and click ads to be redirected to Your company name displayed as a button on the toolbar,
advertiser's websites. Each issue is emailed directly found in the top-right corner of every page of the digital
to readers and posted on the AIANY website. edition, next to frequently used navigational icons.
2 FULL PAGE AD
Your ad will be prominently displayed directly across from the
1 cover of the magazine.
Spring 2020
3 DIGITAL SKYSCRAPER
A Publication of
AIA New York
The Skyscraper ad displays the entire time the digital edition
is open, giving your message consistent and lasting exposure.
Volume 82, Issue 2
$10
2 3 AD LINK
Ad links increase traffic from your ad in the digital edition to
2020
AIANY your company’s website or a corporate email address.
DESIGN
AWARDS
LOGO
Your logo will appear on the email deployed to readers
notifying them of the release of the digital edition.
3
specs & rates
M A G A Z I N E T R I M S I Z E : 8 . 3 75 " x 1 0 . 8 75 " R AT E S All rates are GROSS
PRINT 1X 2X 4X
Full Page $3,620 $3,095 $2,845
1/2 Page Vertical
Full Page Bleed
8.625" x 11.125" 1/2 Page $2,575 $2,135 $1,800
Full Page
Non-Bleed 1/2 Page 1/3 Page $2,370 $1,945 $1,525
Live Area
Island 1/4 Page $1,795 $1,445 $1,185
7" x 9.5"
Full Page 7" x 9.5" 3.333" x 9.5" 4.583" x 7" DIGITAL EDITION
Spread Bleed $1,995
SPONSORSHIP
17" x 11.125"
ARTWORK REQUIREMENTS
All digital color and grayscale artwork must be
1/3 Page Vertical
supplied at 300 dpi. Line art must be supplied
at 600 dpi. High-res PDF, EPS, TIFF and JPEG
1/2 Page files are accepted. Images from the Web are not
1/3 Page
Horizontal 1/3 Page suitable for printing. All color artwork must be in
Square
Horizontal
CMYK mode; black-and-white artwork must be in
7" x 4.583" 4.583" x 4.583" 2.166" x 9.5" 7" x 3" either grayscale or bitmap mode. RGB mode art-
work is not accepted and if supplied will be con-
verted to CMYK mode, which will result in a color
MARKETPLACE shift. All screen, printer fonts and linked images
SUBMIT YOUR MATERIALS SECTION must be supplied if not embedded in the file.
Please submit ad materials to
upload.bnpmedia.com. Note: Text placed outside the live area within
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Vertical
any full-page ad may be cut off. Please keep text
Follow the site prompts and 1/8 Page
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Horiz.
submit the files.
3.333" x 4.583" 3.333" x 2.166" Full-Page Live Area: 7" x 9.5"
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Contact Your ALEX BACHRACH
Publisher
BILL MADDEN
AZ, CA, CO, ID, MT, NM, NV,
Oculus Sales BachrachA@bnpmedia.com OR,
Representative 646-849-7110 WA, WY and Western CAN
bill@maddenandassociates.net
Today! JOE SOSNOWSKI
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