MEDIA INFORMATION 2020 - The gravity magazine - PRICE LIST No. 15 - Delius Klasing
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MEDIA INFORMATION 2020
The gravity magazine
Foto: © Ale Di Lullo
PRICE LIST No. 15
SUMMARY 2
FREERIDE PRINT FREERIDE DIGITAL
The magazine 3 FREERIDE App 10
Readership 4 FREERIDE App FlexSlider 11
Dimensions / Rates Display Ads 12
Publication schedule 5
Video Advertising 13
Editorial section 6
Newsletter 14
Ad Specials 7
Content Marketing
Test label 8 Sponsored News 15
DK-Brand-Combination 9 Advertorial 16
EVENTS 17
Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at : www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG
Our contact persons can be found at Siekerwall 21
www.dk-mediasales.de/ 33602 Bielefeld, Germany
kontakt-radsport fon +49 521 559 0
THE MAGAZINE 3
GALLERY
Grödner Joch/Italien Irgendwo in Schottland
ANDRÉ BROSAM UND DANNY MACASKILL
FRANZISKA VOGL Dave Mackinson
Kirsten Sörries
„Ihr könnt Euch nicht vorstellen, welch ein Eigen-
leben so ein Kinderanhänger entfaltet. Er schwingt
„Für das Bike-Label Conway sollten wir Felsen- in alle Himmelsrichtungen und reißt dich aus der
bilder in Neuseeland fotografieren. Doch wir Flugbahn. Zuerst sprang ich ins Foampit, dann ins
machten eine andere Reise ohne Ewig-Flug – Airbag, und irgendwann verlor ich fast die Hoff-
spontan verbrauchten wir das Reisebudget in nung, dass ein Backflip überhaupt möglich sei.
Italien … und investierten den Rest in Cappuccino! Doch dann versteiften wir die Achse und siehe da:
Schließlich können sich auch die italienischen Es funktionierte. Acht scharfe Versuche brauch-
Felsen sehen lassen. Mehr noch: So ein schönes te ich und crashte nur drei Mal, doch da richtig
Raubtiergebiss aus Felsen und Stein wie in den heftig. Übrigens: Der Anhänger überstand den
Dolomiten gibt’s kaum auf der Welt!“ Film und funktioniert noch immer!“
12 FREERIDE 3|19 3|19 FREERIDE 13
Published since THE MAGAZINE THE MARKET
2005
FREERIDE accompanies one of the most Mountain biking is more popular than
readers
exiting extreme sports and illustrates ever before. More than almost any
160,000
freeriding in all its aspects. FREERIDE is other sport, it is easily available and
Sold circulation being published four times throughout easy to perform – not dependent on the
30,520 copies
the season between March and October weather and almost year-round. The
Frequency of publication and appeals to all fun-oriented mountain fastest growing part of the mountain
4 × per year bikers. This opens up FREERIDE to a bike community are the gravity bikers –
Magazine size broader audience than other gravity fun-oriented cyclists from enduro up to
230 mm × 300 mm focused magazines – which explains big bikes. They are well educated, earn
Processing the huge success of FREERIDE. We’re good money and identify with their sport.
Perfect binding using tight, fair test methods, providing
Copy price distinct results and providing the
€ 6.90 readers with an important guidance
according to the publisher for a market that gets more and more
diffuse. FREERIDE also features the
best photos shot by the world’s best
photographers, riding technique series
of the cycling pros, service articles about
all the most important topics of the sport,
exclusive coverages and interviews. This
makes FREERIDE the leading media for
freeriding.
READERSHIP 4
160,000
readers are reached
by FREERIDE
per issue
11 TIMES
approx.
the reader
picks up
each issue
58% buy each issue
3,567 over 80% like to ride in
EURO BIKEPARKS
1,092 135
is the amount the
FREERIDE reader
EURO
wants to spend on
MINUTES
average for the next
MTB, 48% want is the average
to buy the new at free disposal reading time
bike next year. per month per issue
93% 1,703 EURO
of our readers are men
per year for accessories, clothing,
bike parks and bike trips.
DRIVING SKILLS
19% of the FREERIDE readers describe themselves
33.4 YEARS
as experts, the largest group with 51% are the is the average age of
advancers, 29% are beginners and 1% are cracks. FREERIDE readers
source: readers survey 2017 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2020 11.03.2020 29.01.2020 10.02.2020 02/2020 13.05.2020 Special Enduro / E-Enduro 27.03.2020 08.04.2020 03/2020 12.08.2020 01.07.2020 13.07.2020 04/2020 14.10.2020 02.09.2020 14.09.2020
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook 2019
2/1 page
Trim size* 460 × 300
SIZE 4c / bw
App
1/1 3,675.00 € included
+ linkactivation
1/2 2,040.00 € + picture gallery
1/3 1,345.00 € + videos
1/4 1,050.00 €
2/1 5,600.00 €
1/1 page
Trim size* 230 × 300
POSITIONS
4c / bw
inside front cover 4,300.00 €
inside back cover 3,900.00 €
back cover 4,500.00 €
Opening Spread 6,000.00 €
1/2 page vertical 1/2 page horizontal The prices quoted are exclusive VAT.
Trim size* 112 × 300 Trim size* 230 × 147
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
1/3 page vertical 1/3 page horizontal 12 pages 21%
Trim size* 73 × 300 Trim size* 230 × 97
AGENCY COMMISSION 15%
Series discounts, extended volume discounts and sales bonus are available upon
request.
Reprints and pdfs of editorial content on request.
1/4 page 1-column 1/4 page 2-columns
Trim size* 54 x 300 Type area 98 × 129 Please ask for our price list.
1/4 page 4-columns
Trim size* 230 × 72 * All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be
10 mm away from the trim. All format specifications in mm (Width x Height)
AD SPECIALS 7
INSERTS
MINIMUM SUBSCRIPTION
WEIGHT PRICE* MAXIMUM SIZE BOOKING
BOOKING CIRCULATION
up to 25 g 90.00 € per thsd.
up to 50 g 120.00€ per thsd. Partial Domestically,
190 x 270 mm booking based on can only
20,000
up to 75 g 145.00 € per thsd. 3 samples upon issuing Nielsen be booked
copies
of the order areas as a whole
up to 100 g 195.00 € per thsd. possible.
up to 125 g 265.00 € per thsd.
*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.
Transfer your insert in the APP. Find more information on page 10.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + Costs for 1/1 page carrier ad
+ Extra expenses for booking a subscription circulation.
booklet 68.00 € per thsd.
Stand samples and 10 adhesive inserts for test run before
product sample from 77.00 € per thsd. the closing date.
BOUND INSERTS
SIZE PRICE
2-page 85.00 € per thsd..
4-page 110.00 € per thsd. Paper: 70-150g/m2
Formats: for technical specifications,
6-page 130.00 € per thsd.
please contact the Media Sales Department.
8-page 150.00 € per thsd. Insertion: only overall
12-page 170.00 € per thsd.
16-page 190.00 € per thsd.
The prices quoted are exclusive VAT.
Additional information about our Ad Specials on www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Ad Specials are not valid for discount!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).
Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total
weight, volume and pack size.
TEST LABEL 8
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins on the day
the test label is received.
Please use the label only with reference to the source.
TEST LABEL
DIGITAL USE PRINT AND DIGITAL USE
(WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING, PROMO-
MAILINGS...) TIONAL FLYERS...)
480.00 € 1,440.00 €
all prices plus statutory VAT
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
FREERIDE APP 10
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-
QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook 2019
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
450.00 €
combination
6 weeks supplement incl.
10 link activations*
(from the first
+ picture gallery
day of sale) + Video integration
App Only 620.00 €
*further link activations according to effort
Sales per issue
2,085
contacts per issue
4,552
App user per day
68
according to the publisher, Ø 2019
AGENCY COMMISSION 15%
All prices exclude statutory VAT.
See booking deadline and delivery schedule for data on page 5. Additional multimedia features (audio files, videos, galleries and links) on request.FREERIDE APP FLEXSLIDER 11
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book a FlexSlider.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
550.00 € 350.00 € 200.00 € 850.00 €
Contacts per month
per month per month per month per month
2,040
according to the publisher, Ø 2019 All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%
FlexSlider
....DISPLAY ADS WWW.FREERIDE-MAGAZINE.COM 12
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook 2019
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
Page Impressions
64,419 FireplaceAd depending on the website 70.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
Visits
FloorAd 1200 × 200 70.00 €
37,633
Unique User
MOBILE
27,036
according to the publisher 08/19 FORMS OF AVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT VOLUME DISCOUNT
COMBINATION CROSSMEDIA
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT 200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT 400,000 AI 7% 3 Websites 7% Crossmedia discount
Print / Online 10%
AGENCY COMMISION 15% 650,000 AI 10% 4 Websites 10% (on online-price)
Creation of the advertisement with a surcharge. 800,000 AI 15% 5 Websites 15%
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 13
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND
AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook 2019
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video which
are linked and delivered by us. As a result, there is no need for
complex programming or embedding of the video in the ad.
Page Impressions For the Video Banner as well as Video InRead even the delivery of
64,419 only one video is necessary.
Visits
37,633
Unique User
27,036
according to the publisher 08/19
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background depending on the website 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15%
All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions,
test winner videos and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 14
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook 2019
The FREERIDE newsletter regularly informs the subscribers
about brand-new events, new developments on the market,
and provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: 4 times a year (on the first selling day of the
magazine)
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
without notice.
Subscribers
9,263
Opening rate
25.33%
as of September 2019
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
Placement without commitment.CONTENT MARKETING 15
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication. FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:
TEAMS, TAILORED SOLUTIONS
AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen source: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,250.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 16
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT. • incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €EVENTS 17
EVENT DATE PLACE WEBSITE
E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com
TOUR Transalp 21.06.2020-27.06.2020 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 25.06.2020-28.06.2020 Molveno (I) www.dk-mediasales.de/bike-women-camp
BIKE Transalp 05.07.2020-11.07.2020 www.dk-mediasales.de/bike-transalp
BIKE Festival Riva 24.07.2020-27.07.2020 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
E-MOTIONS
07.08.2020-09.08.2020 Millstatt (A) www.dk-mediasales.de/e-motions
the E-BIKE Event
BIKE Festival Willingen 02.10.2020-04.10.2020 Williingen (D) www.dk-mediasales.de/bike-festival-garda-willingen
BIKE Festival Saalfelden
11.09.2020-13.09.2020 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Cross-
October 2020 St. Englmar
Country-CampYou can also read
