MEDIA INFORMATION 2020 - The magazine for cyclists - PRICE LIST No. 3 - Delius Klasing
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MEDIA INFORMATION 2020
The magazine for cyclists
Foto: © Jan Greune
PRICE LIST No. 3
SUMMARY 2
MYBIKE PRINT BIKE DIGITAL
The magazine 3 MYBIKE App 11
Readership 4 MYBIKE App FlexSlider 12
Dimensions / Rates Display Ads 13
Publication schedule 5
Video Advertising 14
Editorial section 6
Newsletter 15
Special rate MYBIKE Marktplatz 7
Content Marketing
Ad Specials 8 Sponsored News 16
Test label 9 Advertorial 17
DK-Brand-Combination 10 EVENTS 18
Click
content
for instant
SPECIFICATIONS information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Thomas Musch
www.dk-mediasales.de/ 33602 Bielefeld, Germany info@mybike-magazin.de
kontakt-radsport fon +49 521 559 0 Steinerstr. 15 D
81369 Munich, Germany
THE MAGAZINE 3
E-ALLTAGSRÄDER
FREUNDSCHAFTS-
ANFRAGE
Ein Rad, das Spaß macht und stets zuverlässig
ist, hat gute Chancen, zum Lieblingsrad für jeden Tag zu
werden. Im MYBIKE-Test bewerben sich sieben ganz
unterschiedliche Alltags-Pedelecs um diese Gunst
TEXT Uli Frieß
FOTOS Markus Greber, Daniel Simon (Studio)
28 MYBIKE 2-2020 MYBIKE 2-2020 29
Published since
2018
THE MAGAZINE THE MARKET
reach MYBIKE‘s target group are people who The importance of cycling for society
220,000 readers per issue consciously ride a bicycle, who value as a whole is increasing inexorably. The
sold circulation their bicycle and cycling. People for e-bike, in particular, is proving to be a
40,160 copies whom cycling meets different needs: strong driving force in this development,
Frequency of publication Sport, leisure time, active health, nature motivating more and more people to
6× per year, bimonthly experience, environmentally friendly use the bicycle in their leisure time,
Magazine size mobility, smart and sustainable mobility, holidays and everyday life. The need for
210 mm × 270 mm holiday pleasure. People who regard information on the subject of „riding a
the bicycle as modern, contemporary, bicycle“, in particular on e-bike concepts
Processing
Saddle stitch sustainable, ecologically friendly, sporty, and e-relevant topics, is constantly
technically attractive, integrated into the growing. Modern pedelecs are complex,
Copy price
€ 5.20 digital world. With our cycling know-how, integrated vehicles, the price level
we create a special interest magazine is comparatively high. This and the
according to the publisher
with a generalist approach for them. increasing differentiation of bicycle
MYBIKE offers independent tests of categories make competent purchasing
bicycles with and without engines, advice and neutral, transparent and
detailed travel and tour descriptions, reproducible tests, such as those
inspiration from fantastic photos, topics offered by MYBIKE, an indispensable
relevant to everyday life such as traffic guide for the purchase decision of end
and city planning, lifestyle topics and consumers.
entertainment that inspires people to
cycle. MYBIKE is the journalistic home
for people who ride bicycles - their
stories, ideas and achievements inspire
both makers and readers.
READERSHIP 4
220,000 1,424 81%
readers are reached
by MYBIKE per issue
EURO
at free disposal
side contact
opportunity
87%
per month chance!
ACTIVE AND HEALTHY
To be ecologically friendly, to be
of our readers are men in touch with nature... for MYBIKE
readers cycling means active and
3,474 EURO healthy leisure time experience.
is the sum on
average, which
purchase WITH
OVER
criteria
the MYBIKE reader
Quality, test 52%
want to spend for drives, battery the topic of
TRAVEL is
the next bike. range and advice one of the
main interests
decide on the
3,624
besides
purchase cycling
EURO
average net household income
(total population 3,163 Euro)
100 MINUTES
is the average reading time per issue
TYPES OF CYCLISTS
36% call themselves hobby drivers.
53.3 YEARS
28% are everyday cyclists.
is the average age of
21% use their bikes mainly to get to work. MYBIKE readers
Source: AWA 2019 and Readers Survey 2019 (Market Research)
PUBLICATION SCHEDULE 5
ISSUE FIRST SELLING DAY MAIN TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
02/2020 12.02.2020 purchase advice 20.12.2019 13.01.2020
03/2020 08.04.2020 travel 26.02.2020 09.03.2020
MYBIKE special issue
RADREISEN 22.04.2020 12.03.2020 22.03.2020
RADREISEN
04/2020 17.06.2020 cargo 30.04.2020 13.05.2020
05/2020 05.08.2020 24.06.2020 06.07.2020
06/2020 07.10.2020 news 26.08.2020 07.09.2020
01/2021 09.12.2020 28.10.2020 09.11.2020
Further information about MYBIKE special issue RADREISEN can be found here: www.dk-mediasales.de/radreisen
E-BIKE - THE CATALOGUE
BOOKING DEADLINE
ISSUE FIRST SELLING DAY BOOKING DEADLINE PRINT DATA DEADLINE
AND DATA DELIVERY
ADVERTS ADVERTS
FOR PRODUCT ENTRIES
01/2020 12.03.2020 13.01.2020 05.02.2020 13.02.2020
Further information about E-BIKE - The catalogue can be found here: www.dk-mediasales.de/e-bike-katalog
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook 2019
2/1 page
Trim size* 420 × 270
SIZE 4c / bw
App
1/1 5,100.00 € included
+ linkactivation
1/2 3,060.00 € + picture gallery
1/3 2,040.00 € + videos
1/4 1,830.00 €
2/1 7,600.00 €
1/1 page
Trim size* 210 × 270
SPECIAL POSITIONS
4c / bw
inside front cover 5,600.00 €
inside back cover 5,300.00 €
Back cover 5,800.00 €
Opening Spread 8,400.00 €
1/2 page vertical 1/2 page horizontal
Trim size* 96 × 270 Trim size* 210 × 130 The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
1/3 page vertical 1/3 page horizontal
Trim size* 70 × 270 Trim size* 210 × 88 12 adverts 12 % 9 pages 18 % 5 issues 20 %
Section discount and bonus sales on request.
AGENCY COMMISSION 15%
SERIES DISCOUNTS
1/4 page 1-column 1/4 page 2-columns
Series discounts, extended volume discounts and sales bonus are available
Trim size* 50 × 270 Type area 88 × 111
upon request.
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Trim size* 210 × 66 * All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be
10 mm away from the trim. All format specifications in mm (Width x Height)
DIMENSIONS / RATES 7
SPECIAL RATE MYBIKE MARKTPLATZ
SIZE b/w 2c 4c
App
1/1 3,250.00 € 3,520.00 € 4,060.00 €
included
1/2 1,650.00 € 1,760.00 € 2,030.00 €
+ linkactivation
1/3 1,100.00 € 1,180.00 € 1,355.00 €
1/1 page 1/4 825.00 € 880.00 € 1,020.00 €
Type area 180 × 231
Trim size* 210 × 270 1/8 412.00 € 440.00 € 520.00 €
1/16 205.00 € 230.00 € 260.00 €
1/32 105.00 € 115.00 € 130.00 €
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
1/2 page vertical 1/2 page horizontal 3 issues10 %
Type area 88 × 231 Type area 180 × 111
4 issues 15 %
Trim size* 96 × 270 Trim size* 210 × 130
6 issues 25 %
No further discounts!
AGENCY COMMISSION 15%
1/3 page quer
Type area 180 × 74
CLASSIFIED ADVERTISING PER MM/1-COLUMN
b/w = 4.45 € 2c = 4.80 € 4c = 5.60 €
START OFFER
For first time advertisers on request.
1/4 page 1-column 1/4 page 2-columns
SPECIAL POSITIONS
Type area 42 × 231 Type area 88 × 111
No placement requirements.
1/4 page 4-columns 1/8 page
Type area 180 × 55 Type area
1-column 42 × 111
2-columns 88 × 55
4-columns 180 × 25
1/16 page 1/32 page
Type area Type area
vertical 42 × 55 42 × 25
horizontal 88 x 25
* Trim on all sides +3mm. Text and image-critical parts must be placed 10 mm from the outside.
Minimum size for ads = 1-column, 10 mm All format specification in mm (Width x Height)
AD SPECIALS 8
INSERTS
MAXIMUM MINIMUM SUBSCRIPTION
WEIGHT PRICE* INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g 90.00 € per thsd.
up to 50 g 120.00 € per thsd.
190 x 260 mm
Partial booking 20,000
3 samples Domestically, can only be
up to 75 g 145.00 € per thsd. based on Nielsen copies
when placing booked as a whole
areas possible.
the order
up to 100 g 195.00 € per thsd.
up to 125 g 265.00 € per thsd.
*Further on request. Additional costs when booking the subscription circulation.
Transfer your insert in the APP. Find more information on page 11.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
booklet 68.00 € per thsd.
Please send stand samples and 10 adhesive inserts for a
product sample from 77.00 € per thsd. test run before the closing date.
BOUND INSERTS
SIZE PRICE
4-pages 110.00 € per thsd. Paper quality: 70-150g/m2
6-pages 130.00 € per thsd. Format: Please contact the media sales department
for specifications
8-pages 150.00 € per thsd.
Insertion: only overall.
12-pages 170.00 € per thsd.
Position: In the middle of the magazine „artificial middle“
16-pages 190.00 € per thsd. (Additional costs on request)
The prices quoted are exclusive VAT.
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Ad Specials are not valid for discount!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).
Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total
weight, volume and pack size.
TEST LABEL 9
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins on the day
the test label is received.
Please use the label only with reference to the source.
TEST LABEL
DIGITAL USE PRINT AND DIGITAL USE
(WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING, PROMO-
MAILINGS...) TIONAL FLYERS...)
480.00 € 1,440.00 €
all prices plus statutory VAT
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
DK-BRAND-COMBINATION 10
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %MYBIKE APP 11
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-
QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook 2019
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
450.00 €
combination
6 weeks supplement incl.
10 link activations*
(from the first
+ picture gallery
day of sale) + Video integration
App Only 620.00 €
*further link activations according to effort
Sales per issue
1,545
contacts per issue
3,442
App user per day
109
according to the publisher, Ø 2019
AGENCY COMMISSION 15%
All prices exclude statutory VAT.
See booking deadline and delivery schedule for data on page 5. Additional multimedia features (audio files, videos, galleries and links) on request.MYBIKE APP FLEXSLIDER 12
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the innovative FlexSlider.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
Contacts per month 550.00 € 350.00 € 200.00 € 850.00 €
3,270 per month per month per month per month
according to the publisher, Ø 2019
The prices quoted are exclusive VAT.
CROSSMEDIA DISCOUNT PRINT/APP 10%
(on App-price)
FlexSlider AGENCY COMMISSION 15%
....DISPLAY ADS WWW.MYBIKE-MAGAZIN.DE 13
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook 2019
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
Page Impressions
211,877 FireplaceAd depending on the website 70.00 €
Parallax 630 x 840 (630 × 300 visible) 45.00 €
Visits
FloorAd 1200 × 200 70.00 €
110,424
Unique User
88,384 MOBILE
according to the publisher 08/19
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
Print / Online 10%
AGENCY COMMISION 15% 650,000 AI 10% 4 Websites 10% (on online-price)
Creation of the advertisement with a surcharge. 800,000 AI 15% 5 Websites 15%
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 14
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND AWA-
RENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook 2019
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page Impressions the ad. For the Video Banner as well as Video InRead even the
211,877 delivery of only one video is necessary.
Visits
110,424
according to the publisher 08/19
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background depending on the website 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15%
All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions,
test winner videos and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 15
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook 2019
The MYBIKE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: 12 times a year
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT
Subscribers
14,293
Open rate
33.50%
as of September 2019
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
You can find an example of a newsletter at
www.dk-mediasales.de/digital-ads
Placement without commitment.CONTENT MARKETING 16
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication. FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:
TEAMS, TAILORED SOLUTIONS
AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen Quelle: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,800.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 17
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
Video • Links to your website
Integration
• E-Paper Integration
OPTIONS
Online-Advertorial A
Galleries • incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT.
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €EVENTS 18
EVENT DATE PLACE WEBSITE
E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com
TOUR Transalp 21.06.2020-27.06.2020 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 25.06.2020-28.06.2020 Molveno (I) www.dk-mediasales.de/bike-women-camp
BIKE Transalp 05.07.2020-11.07.2020 www.dk-mediasales.de/bike-transalp
BIKE Festival Riva 24.07.2020-27.07.2020 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
E-MOTIONS
07.08.2020-09.08.2020 Millstatt (A) www.dk-mediasales.de/e-motions
the E-BIKE Event
BIKE Festival Willingen 21.08.2020-23.08.2020 Williingen (D) www.dk-mediasales.de/bike-festival-garda-willingen
BIKE Festival Saalfelden
11.09.2020-13.09.2020 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Cross-
October 2020 St. Englmar
Country-CampYou can also read
