PCHi 2019 Exhibitor Marketing Programme

 
 
PCHi 2019 Exhibitor Marketing Programme
PCHi 2019 Exhibitor Marketing Programme




Note: All prices listed below are exclusive of 6% VAT.




                                                   1
PCHi 2019 Exhibitor Marketing Programme
Content
1. Onsite Marketing ..............................................................................................4
  101 New Product Showcase ........................................................................................................................ 4
  102 New Technology Session (NTS)............................................................................................................ 5
  103 Sponsorship of New Technology Session Areas................................................................................. 7
  104 Gift for Visitors ...................................................................................................................................... 7
  105 Drinking Water ....................................................................................................................................... 8
  106 Visitor Registration Area ...................................................................................................................... 8
  107 New Product Showcase Area ............................................................................................................... 8
  108 VIP Lounge .............................................................................................................................................. 9
  109 Resting Area ........................................................................................................................................... 9
  110 Lunch Area.............................................................................................................................................. 9
  111 Information Counter ........................................................................................................................... 10
  112 Exhibitor List Billboard ....................................................................................................................... 10
  113 Floor Plan Billboard ............................................................................................................................ 10
  114 Onsite LCD Display .............................................................................................................................. 11
  115 Coffee Area+Coffee Coupon .............................................................................................................. 11
  116 “Discovery Tour” Activity Sponsorship ............................................................................................ 12
2. Print Marketing.............................................................................................. 12
  201 Visitor Pass (single side) .................................................................................................................... 12
  202 Lanyard ................................................................................................................................................. 13
  203 Visitor Bag ............................................................................................................................................ 13
  204-208 Show Preview ............................................................................................................................... 14
3. Online Marketing............................................................................................ 15
  301 WeChat Pre-registration Advertisement on Login and Registration Pages ............................... 15
  302 WeChat Pre-registration Advertisement on Confirmation Pages ................................................ 16
  303 WeChat Title Sponsorship .................................................................................................................. 17
  304 Web Banner Advertisement Above Online Floor Plan ................................................................... 18
  305 Web Banner Advertisement Above Online Exhibitor Listing ........................................................ 18
  306 Web Banner Advertisement Below Online Exhibitor Listing ........................................................ 19
  307 Web Banner Advertisement Above Online Product Directory ..................................................... 19
  308 Web Banner Advertisement Below Online Product Directory ..................................................... 20
  309 Advertisement on Pre-registration Login Page .............................................................................. 20
  310 Advertisement on Visitor Registration Page ................................................................................... 21
  311 Advertisement on Pre-registration Confirmation Page ................................................................ 21



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PCHi 2019 Exhibitor Marketing Programme
312 Side Banner Advertisement on Website Sub-pages ....................................................................... 22
  313 E-newsletter Article............................................................................................................................ 23
  314 Flash Advertisement on Website Homepage .................................................................................. 24
  315 Website Exhibitor Listing – Featured exhibitor .............................................................................. 24
4. Conference Marketing...................................................................................... 25
  401 Conference Presentation Sponsorship ............................................................................................. 25
  402 Gift for Conference Speakers and VIP Guests ................................................................................ 26
  403 Exhibitor Presentation Theatre ........................................................................................................ 26
  404 Conference Table-Top Flyer.............................................................................................................. 28
  405 Conference Bottled Water ................................................................................................................. 28
  406 Conference Pen ................................................................................................................................... 28
  407 Conference Document Folder ........................................................................................................... 29
  408 Conference Roll-up Banner................................................................................................................ 29
  409 Conference Advertising Video ........................................................................................................... 29
  410 Conference Lunch Ticket ................................................................................................................... 30
  411 All-around Conference Sponsor ........................................................................................................ 30
Contact Us ...................................................................................................... 31




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PCHi 2019 Exhibitor Marketing Programme
1. Onsite Marketing

101 New Product Showcase


The New Product Showcase provides companies with a prominent spot to highlight the features of their new
products, while allowing visitors to try the products personally. In addition to increased publicity,
participating exhibitors will be able to better engage visitors through the hands-on experience.




                            PCHi 2019 New Product Showcase Price List
No.       Item               Unit Price (RMB)                       Unit Price (USD)
 1       Option A              RMB 12,000                              USD 1,977
 2       Option B              RMB 11,000                              USD 1,812

Visuals of the PCHi 2018 New Product Showcase are provided below for your reference:


                                                                      Within Showcase:
                                                       Product sample; product information, including
                                                        exhibitor name, booth no., company logo and
                                                                     product description.
                                                        Exhibitors have the flexibility to decorate the
Option
                                                                    showcase in any way.
  A
                                                                      Around Showcase:
                                                       Company logo; product poster; product leaflets;
                                                        product testing area (lockable); tissue paper.




                                                                      Within Showcase:
                                                       Product sample; product information, including
                                                        exhibitor name, booth no., company logo and
                                                                     product description.
Option                                                  Exhibitors have the flexibility to decorate the
  B                                                                 showcase in any way.
                                                                      Around Showcase:
                                                       Company logo; product poster; product leaflets.




                                                   4
PCHi 2019 Exhibitor Marketing Programme
 Publicity Channels
Online promotion: PCHi Mobile WeChat / Official website / E-newsletters
Onsite promotion: Show Catalogue / Visitor Guide / On-site Display Board


102 New Technology Session (NTS)


 Introduction
A mainstay at PCHi, the New Technology Session (NTS) provides exhibitors with a valuable platform for
promoting new products and raising brand awareness. Located strategically within the exhibition hall, the
open-concept presentation is free-to-attend for all visitors. As a participating exhibitor, you will be able to
achieve brand and product exposure, and get additional opportunities to meet and network with potential
customers. In addition, exhibitors will benefit from a series of pre-show, on-site and post-show promotional
activities planned by PCHi, all of which will help you gain greater exposure.




                                               (PCHi 2018)

 Value of NTS
Prior to PCHi, NTS exhibitors will get additional publicity via online channels, including PCHi’s official
website and e-newsletters. During the show, you will be entitled to a one-hour presentation slot, where
you’ll get the chance to present and share information on new products, research results or market trends
to attending visitors.

 NTS Schedule
NTS sessions are allocated on a first come first served basis. Priority will be given to exhibitors who book
their slots earlier.

         26/02/2019 (Tuesday)               27/02/2019 (Wednesday)               28/02/2019 (Thursday)
              09:30-10:30                         09:30-10:30                         09:30-10:30
              10:30-11:30                         10:30-11:30                         10:30-11:30
              11:30-12:30                         11:30-12:30                         11:30-12:30
              13:00-14:00                         13:00-14:00
              14:00-15:00                         14:00-15:00
                                                                                             /
              15:00-16:00                         15:00-16:00
              16:00-17:00                         16:00-17:00

 Location
NTS will be held in two separate areas in Hall 3 & 6: NTS A and NTS B.




                                                      5
PCHi 2019 Exhibitor Marketing Programme
NTS B                                         NTS A




   Price List
                                PCHi 2019 New Technology Session (NTS)
                  Unit Price (RMB)                                         Unit Price (USD)
                       12,000                                                   1,977

 Publicity Channels:
Online promotion: PCHi WeChat / Official website / E-newsletter
Onsite promotion: Show Catalogue / Visitors Guide / Onsite Display Board




                                                    6
PCHi 2019 Exhibitor Marketing Programme
103 Sponsorship of New Technology Session Areas

                                                 New Technology Session Areas – NTS A and NTS B - are
                                                 strategically located inside the PCHi exhibition halls. By
                                                 sponsoring this area, your company’s name, logo, and
                                                 booth number will be seen by the thousands of visitors
                                                 that attend the NTS. In addition, the sponsor will receive
                                                 information gathered at NTS about the attendees. Two
                                                 roll-up banners (provided by company itself) can also be
                                                 placed in the area, and a short video about your company
                                                 can be played on loop during lunch time.

                                                 Price:RMB 30,000 USD 4,942
                                                 Quantity: 2 Sponsors
                         Image Display




104 Gift for Visitors

                                               Pre-registered visitors, exhibitors, industry experts, and
                                               representatives from international and local trade
                                               media will receive a customized gift designed by your
                                               company in the designated area.

                                               Total no. of gifts: 20,000

                                               The gifts will be provided and distributed by your
                                               company. In addition, this sponsorship will be
                                               acknowledged on our WeChat platform before the show,
                                               in the visitor guide, and through our SMS blast during
                                               the show itself.

                                               Price: RMB 10,000       USD 1,647
                                               (production costs will be fully borne by
                                               the sponsor)
                                               Quantity: 1 sponsor

Discount: Enjoy a 20% discount off the total sponsorship cost, with purchase of
item 104: Gift for Visitors and item 402: Gift for Conference Speakers and VIP




                                                   7
PCHi 2019 Exhibitor Marketing Programme
105 Drinking Water


                                All visitors, media representatives, and industry directors
                                will receive a bottled water with a label that can be fully
                                customized by your company. You may use the packaging
                                label to introduce your company and booth location. Total
                                no. of bottled water: minimum 20,000

                                Price: RMB 10,000    USD 1,647
                                (Excluding production costs)
                                Quantity: 1 sponsor




106 Visitor Registration Area

                                  The registration area is the place that all visitors arrive
                                  at before entering the exhibition hall. Placing your
                                  advertisement in this area will enable your company to
                                  make an impression on current and prospective
                                  customers upon their arrival. Your company’s logo and
                                  corporate imagery will be featured prominently on the
                                  display boards.

                                  Price: RMB 25,000   USD 4,119
                                  Quantity: 1 sponsor




107 New Product Showcase Area
                                 The New Products Showcase is where visitors gain
                                 direct access to the new products launches at PCHi.
                                 Placing your company’s logo on the showcase
                                 backdrop and floor labels is a good way to attract
                                 visitor’s attention, and will enable them to gain an
                                 impression of your brand.

                                 Price: RMB 30,000   USD 4,942
                                 Quantity: 1 sponsor




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PCHi 2019 Exhibitor Marketing Programme
108 VIP Lounge

                   Placing your advertisement in the VIP Lounge offers
                   a great opportunity for your company to build brand
                   awareness amongst key buyers and VIPs. The VIP
                   Lounge is accessible to a select group of high-level
                   decision makers with purchasing power. Information
                   on your company will be placed in the lounge,
                   increasing brand exposure and attracting potential
                   business partners to your booth.

                   Price: RMB 8,000    USD 1,318
                   Quantity: 1 sponsor




109 Resting Area


                    The resting area is where visitors gather at various
                    times during the show. Your corporate logo will be
                    displayed on the backdrop, on the tables and the
                    carpet, increasing brand exposure and attracting
                    potential business partners to your booth.


                    Price: RMB 25,000   USD 4,119
                    Quantity: 1 sponsor




110 Lunch Area

                    Exhibition organizer will make lunch arrangements for
                    present industry experts, VIPs and conference
                    audiences. Your corporate logo will be displayed on
                    the backdrop and all table standees, increasing brand
                    exposure and attracting potential business partners to
                    your booth.

                    Price: RMB 8,000    USD 1,318
                    Quantity: 1 sponsor




                      9
PCHi 2019 Exhibitor Marketing Programme
111 Information Counter


                               Throughout PCHi, visitors approach the information
                               counter with queries about the show. Your
                               company’s logo and message will be featured on the
                               backdrop, increasing brand exposure and attracting
                               potential business partners to your booth.

                               Price: RMB 5,000    USD 824
                               Quantity: 3 sponsors




112 Exhibitor List Billboard


                                Billboards displaying the full exhibitors list will be
                                placed at strategic positions across the show floor.
                                Your company’s name and logo will be highlighted
                                in a different colour on the respective billboards,
                                as well as in the Visitors Guide.

                                Location: Main Hall Entrances, Visitor Guide
                                Price: RMB 5,000    USD 824
                                Quantity: 6 sponsors




113 Floor Plan Billboard


                                 Billboards displaying the show’s floor plan will be
                                 placed at strategic positions across the show floor.
                                 Your company’s name and logo will be highlighted
                                 on the billboards in specific colours, as well as in the
                                 Visitor Guide.

                                 Location: Main Hall Entrance, Visitor Guide
                                 Price: RMB 5,000     USD 824
                                 Quantity: 12 sponsors (6 sponsors will be located in
                                 Halls 3 & 4, and the other 6 sponsors in Halls 5 & 6)




                                   10
114 Onsite LCD Display


                                                LCD displays will be placed in various locations, such as
                                                the VIP lounge, PCHi rest area, and coffee area. This
                                                method of direct marketing enables visitors to
                                                familiarise themselves with your company, increasing
                                                brand exposure and attracting potential business
                                                partners to your booth.

                                                Duration: video will be played continuously over 3 days.
                                                Featured companies: 10
                                                Requirements: Video, auto-play PPT



                                                                                      Price        Price
      Location                              Target Group
                                                                                      (RMB)        (USD)
                       Invited visitors (association directors, industry experts,
     VIP Lounge
                            enterprise managers); Speakers, Invited buyers
                                                                                    5,000/min    824/min
    PCHi Rest Area    Visitors from the ingredient and packaging material zones
     Coffee Area      Visitors from the ingredient and packaging material zones


115 Coffee Area+Coffee Coupon


Coffee coupon will be distributed to PCHi audiences to exchange coffee at the designated coffee area.
At the same time, your company’s advertisement will appear in the background, which offers a good
opportunity for publicity. You can put your company's advertising desk card on the resting table (at
your own expense).


                                             Negotiation Area Background Advertisement
                                             Size:387cmⅹ170cm (AI)


                                             Coffee Coupon Reverse-Side
                                             Advertisement
                                             Size:13.5cmⅹ5.5cm (AI)




                     Quan                       Price
       Item                  Price(RMB)                                      Description
                     -tity                    (USD)
Coffee Coupon
                                                           3000 coffee coupons distributed to pre-
Reverse-Side
                                                           registration audiences in the registration hall;
Advertisement
                                                           50 extra coffee coupons provided for your own
Meeting Area
                                                           use; Background Advertisement will be set in
Background            1         30,000          4,942
                                                           the negotiation business coffee area (Hall 5);
Advertisement
                                                           Desk cards will be at exhibitor’s own expense,
Desk Card                                                  with no less than 10 desks prepared in the
Advertisement                                              coffee area.




                                                   11
116 “Discovery Tour” Activity Sponsorship
A brand new activity, the “Discovery Tour” will require participants (onsite visitors and VIPs) to collect
stamps from designated booths by following a planned route. Once all the stamps have been collected,
the participants can proceed to the Lucky Draw area to receive their gift. The sponsors for this activity
will have their booths included in the planned route, allowing the sponsors to attract more visitors,
and increase the company’s exposure.




Price: RMB 2,000    USD329
Quantity: 8 sponsors
Notes: Only for exhibitors in Halls 5 & 6


2. Print Marketing

201 Visitor Pass (single side)




Advertisement on visitor pass (Back of pass, single side) Size: 93mm x 97mm (AI)




                                                   12
Item           Quantity      Price(RMB)      Price(USD)                       Description
                                                                  All PCHi visitors, association representatives,
                                                                  hosted buyers and VIP guests, will be required
 Visitor pass
                                                                  to put on passes bearing your company logo as
 (back of
                         1            65,000          10,708      they enter the exhibition hall. This will enable
 badge, single
                                                                  your company to enhance awareness and
 side)
                                                                  visibility of your brand throughout the venue.
                                                                  Total no of passes: 15,000.


202 Lanyard




                                                   Ad on Lanyard (single side)
                                                   Size: ≥40mm x 20mm (300pix, AI )




 Item      Quantity    Price(RMB)    Price(USD)                            Description
                                                   Throughout the 3-day exhibition, approximately 10,000
                                                   industry professionals will put on a lanyard bearing your
Lanyard           1      65,000        10,708
                                                   company logo, which can help to strengthen your
                                                   company’s branding. Total no. of lanyards: 15,000.




203 Visitor Bag




                                                 Ad on Visitor Bag
                                                 Size: 383mm x 406mm




Item      Quantity    Price(RMB)    Price(USD)                            Description
                                                  Upon entry, each PCHi visitor will receive a bag with your
Visitor                                           company logo printed on it. Total no. of bags: 15,000. The
              1        100,000        16,474
 Bag                                              visitor bags will be distributed to all visitors in the
                                                  registration area.




                                                       13
204-208 Show Preview


The PCHi Show Preview contains information on invited visitors, exhibitors, conference program, and other
on-site activities etc. It will be delivered to around 20,000 potential visitors via email and through courier
in November 2018. With the Show Preview, visitors can exchange for a pass on-site and gain
complimentary entry to PCHi, without having to register online or join the ticketing queue.



                                                        Discount:
                                                        Exhibitors who purchase items 301 +
                                                        302: WeChat Pre-registration
                                                        advertisement and items 309 + 310 +
                                                        311: Website Pre-registration
                                                        advertisement will be entitled to a
                                                        free advertisement in the PCHi 2018
                                                        Show Preview (item 208).


(PCHi 2018 Show Preview Sample)

             Item                        Quantity                Price (RMB)                Price (USD)

204   Front Cover                           1                       8,000                      1,318
205   Inside Front Cover                    1                       6,000                       988
206   Inside Back Cover                     1                       6,000                       988
207   Back Cover                            1                       7,000                      1,153
208   1 Full-Page Full-Color                5                       5,000                       824




                                                     14
3. Online Marketing

301 WeChat Pre-registration Advertisement on Login and Registration Pages




                                                     Size: 300px X 150px




            Item             Quantity   Price(RMB)      Price(USD)                Description

Advertisement on pre-                                                Your advertisement will be visible to
registration login and          1         20,000          3,295      visitors when they pre-register for
registration pages                                                   PCHi via WeChat.




                                                   15
302 WeChat Pre-registration Advertisement on Confirmation Pages




                                                 Size: 300px X 150px




      Item          Quantity   Price(RMB)   Price(USD)                    Description
                                                         Your advertisement will be displayed on the
                                                         confirmation page after visitors have
Advertisement on
                       1         20,000       3,295      successfully completed the pre-registration
confirmation page
                                                         process (estimated reach of approximately
                                                         7,000 visitors).

Discount:
Exhibitors who purchase items 301 + 302: WeChat Pre-registration advertisement and items 309 +310+
311: Website Pre-registration advertisement will be entitled to a free advertisement in the PCHi 2018
Show Preview (item 208).




                                                 16
303 WeChat Title Sponsorship


PCHi regularly sends updates on show information and general industry news to its followers on
WeChat. With the title sponsorship, you can increase exposure of your company, brand name, and
industry awareness. Your advertisement will be displayed in PCHi’s WeChat post.




Size: 720 pxⅹ400 px

                 Price for the     Price for the
     Item                                                             Description
                whole year(RMB)   whole year(USD)
Top Title                                           PCHi publishes at least 12 industry news on
                  5,000/month       824/month
Sponsorship                                         WeChat monthly from July to December. Your
Bottom Title                                        logo will be displayed on the top/bottom of the
                  3,000/month       494/month
Sponsorship                                         news.




                                             17
304 Web Banner Advertisement Above Online Floor Plan




                                                                                       Size:600pxⅹ90px




               Item              Quantity       Price(RMB)     Price(USD)                Description

Web banner advertisement                                                    Your advertisement will be displayed
                                    1             2,000           329
above online floor plan                                                     above the downloadable floor plan.




305 Web Banner Advertisement Above Online Exhibitor Listing




                                                                               Size:732pxⅹ90px


        Item          Quantity     Price(RMB)       Price(USD)                      Description
                                                                  Your advertisement will be displayed at the
Web banner                                                        top of the main page of the exhibitors listing,
advertisement                                                     as well as on the search results page. Apart
                         1              3,000          494
above online                                                      from attracting the attention of visitors, this
exhibitor listing                                                 also guarantees a high click-through rate to
                                                                  your company’s website.




                                                          18
306 Web Banner Advertisement Below Online Exhibitor Listing




                                                                                Size:732pxⅹ90px



                PCHi2018



     Item        Quantity     Price(RMB)    Price(USD)                          Description
                                                                Your advertisement will be displayed at the
Web banner
                                                             bottom of the main page of the exhibitors listing,
advertisement
                                                             as well as on the search results page. Apart from
below online          1          3,000           494
                                                                attracting the attention of visitors, this also
exhibitors
                                                                guarantees a high click-through rate to your
listing
                                                                             company’s website.



307 Web Banner Advertisement Above Online Product Directory




                                                              Size:732pxⅹ90px




          Item            Quantity   Price(RMB)    Price(USD)                       Description
Web banner                                                        Visitors utilize this page when searching for
advertisement above                                               specific products. Your advertisement will
                             1           3,000         494
online product                                                    be displayed on the main page of the
directory                                                         directory, as well as on the results page.




                                                       19
308 Web Banner Advertisement Below Online Product Directory




                                                                                     Size:732pxⅹ90px
                            PCHi2018


          Item            Quantity    Price(RMB)    Price(USD)                        Description
Web banner                                                          Visitors utilize this page when searching for
advertisement below                                                 specific products. Your advertisement will
                             1             3,000          494
online product                                                      be displayed on the main page of the
directory                                                           directory, as well as on the results page.



309 Advertisement on Pre-registration Login Page


                                                                            Size:150px X 400px




                                                                        Size:650px X 200px




            Item                 Quantity    Price(RMB)      Price(USD)                 Description

Advertisement on pre-                                                      Visitors will see your advertisement
                                 3/group       20,000           3,295
registration login page                                                    when they pre-register for PCHi.




                                                        20
310 Advertisement on Visitor Registration Page




                                                                Size:150px X 400px




                                                           Size:650px X 200px




          Item          Quantity   Price(RMB)    Price(USD)                   Description

Advertisement on                                              Visitors will see your advertisement when
visitor registration    3/group      20,000        3,295      they are filling in their particulars during
page                                                          pre-registration.




311 Advertisement on Pre-registration Confirmation Page




                                                               Size:150px X 400px




                                                               Size:650px X 200px




                                                  21
Item           Quantity    Price(RMB)    Price(USD)                     Description
                                                              Your advertisement will be displayed on the
Advertisement on                                              confirmation page after visitors have
pre-registration       3/group      15,000        2,471       successfully completed the pre-registration
confirmation page                                             process (estimated reach of approximately
                                                              15,000 visitors).

Discount:
Exhibitors who purchase items 301 + 302: WeChat Pre-registration advertisement and items 309 +
310 + 311: Website Pre-registration advertisement will be entitled to a free advertisement in the
PCHi 2017 Show Preview (item 208).



312 Side Banner Advertisement on Website Sub-pages




                                                                            Size: 295pxⅹ170px


                                   PCHi2019




       Item          Quantity    Price(RMB)    Price(USD)                      Description
                                                             Your advertisement will be displayed in the
Side banner
                                                             selected section on all sub-pages (excluding
advertisement on         4         3,000          494
                                                             sub-pages featuring the conference program
sub-pages
                                                             and pre-registration).




                                                   22
313 E-newsletter Article


On a regular basis, the show team sends e-newsletters to our database of more than 55,000 industry
professionals. These emails contain news about the personal care ingredients industry and updates about
PCHi. E-newsletters are sent to past participants of PCHi, as well as potential visitors. Advertising in PCHi’s
e-newsletter will help to raise awareness of your company, and increase opportunities for partnership and
business deals.




                                                                   Feature article in e-newsletter
                                                                   Word count:1000 characters
                                                                   (CN)/section
                                                                   600 words (EN)/section




     Item         Quantity    Price(RMB)    Price(USD)                         Description
                                                           An abstract consisting of 150 Chinese words and
Feature article                                            100 English words will be featured in the e-
                      5          3,000         494
in e-newsletter                                            newsletter. The full article will consist of 1000
                                                           Chinese words and 600 English words.




                                                      23
314 Flash Advertisement on Website Homepage




                                                                        Size: 630px x 215px

         Item            Quantity   Price(RMB)   Price(USD)                   Description
                                                              Your ad will be featured on the home page
Flash advertisement
                              6       14,000        2,306     of the PCHi’s official website, and
on the home page
                                                              hyperlinked to your company’s website.



315 Website Exhibitor Listing – Featured exhibitor




                                                                           Exhibitor Listing – Featured
                                                                           exhibitor




        Item           Quantity   Price(RMB)   Price(USD)                    Description
 Exhibitor listing –                                        Your company’s name and information will be
 Featured                20         1,000         165       highlighted and abbreviated, allowing your
 exhibitor                                                  company to stand out in the list.




                                                     24
4. Conference Marketing

401 Conference Presentation Sponsorship




As a professional trade event, PCHi organizes many conferences annually during the show in order to
cater to the needs of the industry. Topics covered include technology, marketing trends, rules and
regulations, and packaging etc.

By taking up a conference sponsorship package, you’ll be able to strengthen your company’s position
in the industry, while reaching out to a greater number of visitors at PCHi.

                                              Price          Price
    Item               Quantity                                                    Entitlement
                                            (RMB)          (USD)
                                                                              40 minutes presentation slot
                                                                              8 complimentary conference
                2 sponsors for a whole-
  Conference                                                                   tickets (Speaker excluded)
                day conference; 1              20,000          3,295
 Presentation                                                              40% discount for conference
                sponsor for a half-day
  Sponsorship                                                                  ticket (1 month before the
                conference
                                                                               show)
                               Complimentary Conference Promotion Service
                                                                                   Estimated     Estimated
 Channels                     Description
                                                                                   Value(RMB)    Value(USD)
 Conference schedule          Your company name will be included on the
 shown on conference          conference schedule billboard that will be           4,000         659
 schedule billboard           located at the entrance of the exhibition halls.
 Conference schedule          Your presentation schedule and speaker’s bio
 shown on Exhibition          etc. will be published in the Exhibition             2,000         329
 Catalogue                    Catalogue.
 Conference schedule          Your presentation schedule and speaker’s bio
                                                                                   5,000         824
   shown on Show Guide        etc. will be published in the Show Guide.
 Conference schedule          Your presentation schedule will be hosted on
                                                                                   10,000        1,647
 shown on PCHi Website        PCHi Website.
 Conference schedule          Your presentation schedule will be hosted on
                                                                                   3,000         494
 shown on PCHi WeChat         PCHi Website.
                              PCHi sends e-newsletters regularly to more than
                              55,000 industry professionals. Each e-newsletter
 Conference schedule          is distributed to past attendees of PCHi, as well
 shown on PCHi E-             as potential visitors. Your conference               3,000         494
 newsletter                   presentation schedule featured in the e-
                              newsletter will help to raise awareness of your
                              company and brand.
                     Total Complimentary Publicity Value                               27,000       4,448




                                                      25
402 Gift for Conference Speakers and VIP Guests


                                   PCHi conference speakers and VIP guests consists of professional
                                   industrial experts, including academic professors, doctors,
                                   researchers from prestigious companies, analysts from market
                                   research firms, association experts, third-party organizations etc.
                                   Your gift will be given to all conference speakers and VIP guests.
                                   Total no. of gifts: 200.

                                   Price:RMB 8,000      USD 1,318 (production costs to
                                   be fully borne by the sponsor)
                                   Quantity:1 Sponsor

Note: Gifts are required to be of a high quality. PCHi reserves the rights to assess the quality of the
sponsored gifts before approval.

Discount: Enjoy a 20% discount off the total sponsorship cost, with purchase of item 104: Gift for
Visitors and item 402: Gift for Conference Speakers and VIP


403 Exhibitor Presentation Theatre


Participating exhibitors can look forward to an all-inclusive presentation platform, complete with a
private conference room and comprehensive pre-show and onsite publicity activities. Half-day and full
day presentation slots are available, and exhibitors will have the freedom to plan their presentation
topics according to their marketing needs.


Highlights
 Comprehensive marketing and promotional support that will allow exhibitors to focus their time and
    energy on conference preparation.
 Expand your business database with access to potential target audience - close to 15,000
    professional visitors.
 A half day or full day presentation slot in a professional setting, which is an effective way of
    increasing exposure at PCHi.




                             Sample room setting at Guangzhou Ploy World Trade Centre




                                                    26
Item           Location          Quantity                      Floor Space                Room capcaity
                                                                                             Room A /B/C/D:
                                                                Room A /B/C/D:
                                                                                          120 participants with
                                                                    270 m2
                             Slots are available                                         tables; 180 participants
Rental of      Conference                                        (15m x 18m)
                             across all 3 days of PCHi                                        without tables
Conference     Room in
                             on a first come first                                              Room E/F:
Room           Hall 5                                              Room E/F:
                             served basis                                                 150 participants with
                                                                    337.5 m2
                                                                                         tables; 220 participants
                                                                 (15m by 22.5m)
                                                                                              without tables
                                                What’s Provided
 1 sound equipment (including 2 wireless microphones)
 1 projector and 1 projection screen
 Tables, chairs, papers, pencils and water in standard capacity
 1 laptop, 1 presentation page-turner
 2 backdrop (content must meet organizer’s requirements and provide before deadline)
Remarks: specific conditions are subjected to the hall requirements

RMB: 16,000/ AM Slot           USD: 2,636/ AM Slot       10:00-12:00
RMB: 20,000/PM Slot            USD:3,295/ PM Slot        13:00-17:00
Remarks:Participants have to bear the cost of the use of LED, overtime construction, safety guarantee
deposit, overconsumption of electricity etc.

                              Complimentary Publicity for Participating Exhibitors
                                                Pre-show Publicity
    Publicity Channel                                 Description                           Estimated Value
                             Conference schedule displayed on the event website
PCHi Website                                                                             RMB 10,000    USD 1,647
                             More than 100,000 unique visitors, 26,000 number of hits
                             Conference schedule featured in PCHi E-newsletter (at
PCHi E-newsletter            least once)                                                 RMB 3,000      USD 494
                             E-newsletter subscribers: close to 55,000
                             Conference schedule featured in PCHi WeChat news feed
PCHi WeChat                  (at least once)                                             RMB 1,000      USD 165
                             WeChat followers: more than 20,000
                                                  Onsite Publicity
Publicity Channel            Description                                                    Estimated Value
                             The conference schedule billboard will be displayed at
Conference Schedule          prominent locations across the show floor. Your
                                                                                         RMB 10,000    USD 1,647
Billboard                    conference session will be promoted alongside the PCHi
                             2018 Themed Conferences
                             The conference schedule will be featured in the Visitor’s
                             Guide, as part of the show highlights.                                       USD
Visitor’s Guide                                                                          RMB 8,000
                             The guide will be made available to nearly 15,000                           1,318
                             visitors during PCHi.
                             Containing comprehensive information on PCHi, the
                             Exhibition Catalogue is the publication of choice for all
Exhibition Catalogue         exhibitors and visitors.                                    RMB 10,000    USD 1,647
                             The conference schedule will be featured in the
                             Exhibition Catalogue.
Total Publicity Value
                                                            RMB 42,000 (USD 6,919)
(complimentary)




                                                           27
404 Conference Table-Top Flyer

PCHi 2019 conferences (Exhibitor Presentation Theatre excluded) will feature four categories:
technology, packaging, marketing and regulations. Each conference attracts nearly 100 professional
participants, including technicians, formulators, senior officials, physicians, and procurement
personnel. Flyers with the sponsors’ information will be placed on the tables prior to all conference
sessions. Production and delivery costs of the flyers will be borne by the sponsoring company.

Price: RMB 5,000   USD 824
Quantity: 3 sponsors

Note: Each sponsor will have to prepare 800 flyers. This sponsorship is not available for the Exhibitor
Presentation Theatre.



405 Conference Bottled Water

                                             Over 90 sessions covering more than 12 topics will be held
                                             during PCHi 2019. More than 2,000 industry representatives
                                             are expected to attend the conference. The bottled water
                                             with the sponsor’s logo and booth number will create
                                             greater brand awareness and draw more visitors to your
                                             booth.

                                             Price: RMB 4,000    USD 659
                                             Quantity: 1 sponsor

                                             Note: The sponsor will have to prepare 2,000 bottles of water.
                                             Production and delivery costs will be fully borne by the sponsor.
                                             This sponsorship is not available for Exhibitor Presentation
                                             Theatre.



406 Conference Pen

                                             Your company logo will be printed on the pens that are
                                             distributed to all conference attendee. This form of publicity
                                             will leave a lasting impression even after the conference.

                                             Price: RMB 4,000    USD 659
                                             Quantity: 1 sponsor

                                             Note: The sponsor will have to prepare 2,000
                                             pens. Production and delivery costs will be fully borne by the
                                             sponsor. This sponsorship is not available for Exhibitor
                                             Presentation Theatre.




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407 Conference Document Folder



                                            The folders will be distributed to all
                                            conference attendees, recognizing your
                                            company as a sponsor.

                                            Price: RMB 4,000      USD 659

                                            Quantity: 1 sponsor

                                            Note: The sponsor will have to prepare 2,000 folders.
                                            Production and delivery costs will be fully borne by the
                                            sponsor. This sponsorship is not available for Exhibitor
                                            Presentation Theatre.




408 Conference Roll-up Banner

PCHi 2019 will host more than 12 themed conference sessions (excluding the Exhibitor Presentation
Theatre) in separate exclusive rooms. Each conference will attract professionals like technicians,
senior officials, and procurement decision makers. The sponsor’s roll-up banner will be placed outside
the conference room, a prime area. Additionally, the sponsoring company will also receive two
complimentary tickets to the sponsored conference.

Price: RMB 5,000   USD 824
Quantity: 1 sponsor per theme

Note: Production and delivery costs of the banner will be borne by the sponsors. Sponsors will need to
prepare two roll-up banners for each conference (excluding the Rules & Regulations Conference).



409 Conference Advertising Video

Having your corporate video played before the conference sessions is one of best ways to catch the
attention of the attendees. Enhance your brand image and awareness, and leave a lasting impression
with potential clients. Additionally, sponsors will receive one complimentary ticket to a sponsored
conference session. (The organizers reserve the right to control how the video is played during the
event)

Price: RMB 3,000      USD 494
Quantity: 1 sponsor per theme

Note: The video clip must be 2-3 minutes long, and will be played on loop before the
conference. This sponsorship is not available for Exhibitor Presentation Theatre.




                                                    29
410 Conference Lunch Ticket

A total of 1,000 lunch tickets will be distributed to conference experts and attendees. The sponsor’s
advertisement will be printed on the back of the ticket.




Price: RMB 5,000    USD 824
Quantity: 1 sponsor

411 All-around Conference Sponsor

Over 2,000 audiences are expected attend PCHi 2019 conference, which will feature more than 12
themes. The Main Conference Sponsor’s logo will be displayed at various conference areas.

Sponsorship Package      Explanation                                             Original Value
Conference Table-Top     A total of 800 flyers with the sponsor’s logo will be   RMB 5,000 / USD 824
Flyer                    placed on the tables. (Production and delivery
                         costs will be borne by the sponsor)
Conference Bottled       A total of 2,000 bottles of water printed with          RMB 4,000 / USD 659
Water                    the s po ns o r’s l o g o w i ll b e placed in every
                         conference room. (Production and delivery costs
                         will be borne by the sponsor)
Conference Pen           A total of 2,000 pens printed with t h e                RMB 4,000 / USD 659
                         sponsor’s logo will be placed on the tables in
                         every conference room. (Production and delivery
                         costs will be borne by the sponsor)
Conference Document      A     total     of     2,000      document    folders   RMB 4,000 / USD 659
Folder                   with the sponsor’s logo will be distributed to
                         conference attendees.
Conference Roll-up       The sponsor can select five conference themes and       RMB 5,000 x 5 themes
Banner                   place two roll up banners outside each of the           = RMB 25,000
                         selected conference rooms. (Production and              USD 824 x 5 themes
                         delivery costs will be borne by the sponsor)            = USD 4,120
Conference Video         The sponsor’s advertisement video will be played        RMB 3,000 x 12 themes
Advertising              on loop in all conference rooms before the start of     = RMB 36,000
                         the conferences.                                        USD 494 x 12 themes
                                                                                 = USD 5,928
Conference Lunch         A total of 1,000 conference lunch tickets printed       RMB 5,000     USD 824
Tickets                  with the sponsor’s logo
Complimentary            A full set of complimentary conference tickets          RMB 22,000 (estimated)
Conference Tickets                                                               USD 3,624 (estimated)

Total original value of above items                                              RMB 105,000 / USD 17,298

Price: 50% discount of total value (single conference sponsorship item sold uncounted, the total amount
shall be no less than RMB 50,000. That is USD 8,237.)

Quantity: 1 sponsor




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Contact Us

PCHi Project Team
Mr. Peter Liu                                  Ms. Young Wang
Project Manager                                Assistant Sales Manager
Tel: +86-10-8455 6516                          Tel: +86 10 8455 6633
Email: yongxiang.liu@reedsinopharm.com         Email: jiyang.wang@reedsinopharm.com


Mr. Shawn Liu                                  Ms. Chelsea Shi
International Sales Supervisor                 International Marketing and Sales Executive
Tel: +86 10 8455 6635                          Tel: +86 10 8455 6632
Email: shuangyang.liu@reedsinopharm.com        Email: chenxi.shi@reedsinopharm.com


Country and Regional Sales Team




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