Cape Town Regional Trends January-June 2017 - An inspiring place to know - Wesgro

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Cape Town Regional Trends January-June 2017 - An inspiring place to know - Wesgro
Cape Town Regional Trends

January-June 2017           An inspiring place to know
Cape Town Regional Trends January-June 2017 - An inspiring place to know - Wesgro
Contents

1.   Methodology
2.   Participation and sample size
3.   Executive Summary
4.   Cape Town Visitor Trends & Patterns
       4.1     Origin of visitors
       4.2     Travel group size
       4.3     Mode of transport
       4.4     Main purpose of visit
       4.5     Top activities undertaken in Cape Town
       4.6     Accommodation usage
       4.7     Length of stay
       4.8     Top Information Sources
       4.9     Average daily spend
5.   Performance of Cape Town attractions
6.   Cape Town Accommodation Performance
7.   Cape Town International Airport Arrivals
8.   Acknowledgements
Cape Town Regional Trends January-June 2017 - An inspiring place to know - Wesgro
1. Methodology

•   This report provides an overview of the tourism trends and patterns in Cape Town. The findings will illustrate key visitor trends obtained from the regional visitor tracking survey.

•   Responses to the regional visitor tracking surveys are used as a proxy to indicate the key trends within the Western Cape and the various regions. It is important to note that absolute figures
    cannot be determined from these surveys, as the survey responses are a sample of the tourists into the respective tourism offices across the Western Cape, and would thus represent a
    sample of the visitors. Therefore, where statistically relevant absolute numbers may be given, however, a share is provided to indicate the trend. This is based on international best practice in
    the use of surveys within the tourism industry for determining key trends.

•   Data for the regional visitor tracking survey, from which regional trend data was drawn, was captured when a visitor booked with a consultant (convenience sampling) and only represents part
    of the visitor population.

•   Definition: Tourist: refers to any visitor travelling to a place other than that of his/her own environment for more than one night, but less than 12 months and for whom the main purpose of the
    trip is other than the exercise of an activity remunerated for from within the place visited.

2. Participation and sample size

Between January and June 2017, a total of 948 responses to the regional visitor tracking survey were received from the respective Visitor Information Centres (VICs) in Cape Town. The
participating VICs were:

•   Cape Town Central
•   Cape Town International Airport
•   Simons Town
•   Long Street
•   Southeys Vines
•   Kirstenbosch
•   Mobile VIC
Cape Town Regional Trends January-June 2017 - An inspiring place to know - Wesgro
3. Executive Summary
•   Over 90,000 travellers conducted bookings at the respective Cape Metropole Visitor
    Information Centres (VICs) between January and June 2017. 53.9% (50,325) represented the
    domestic market and 46.1% (42,977) originated from overseas.

•   Germany (15.8%), the United Kingdom (14.6%) and the United States (6.8%) ranked as Cape
    Town’s top three international markets into the VICs. Bookings from the domestic market were
    dominated by Gauteng (27.0%), Western Cape and KwaZulu-Natal (15.9% respectively).

•   Cape Town continues to hold a strong demand for leisure travel, with holiday/leisure (89.0%)
    ranking as the leading motivation for travel, followed by business (7.2%).

•   The Western Cape not only maintains a solid volume of leisure travel, but also welcomes a
    strong share of business travel. In 2016, MICE (Meetings, Incentives, Conferences and
    Exhibitions) ranked as the 3rd most prominent reason for travel amongst the foreign visitors
    and business ranked as the third largest segment for domestic travel.

•   Visitors to Cape Town primarily travelled as pairs (53.5%), followed by 29.3% who were solo
    travellers. The city benefits from two major national highways and a strong network of tour
    operators and guides operating on these routes. Tour busses (31.6%) are a particularly
    popular form of exploring Cape Town, followed by shuttle services (24.5%) and public
    transport (23.9%).

•   Over 40% of visitors enjoyed extended stays of up to a week and more in the city. A further
    17.6% indicated overnight stays of 5-6 nights.

•   Top accommodation choices included guesthouses (10.6%) and hotels (8.7%). Cape Town
    accommodation establishments recorded the highest occupancy levels during the peak
    season months: January (77.1%), February (89.9%) and March (82.6%).

•   Word of mouth (56.3%) ranked as the top information source used by visitors who were
    seeking information on Cape Town, followed by 16.5% who utilised internet/websites sources.
    between January and June 2017, visitors to Cape Town spent on average R501-R1000
    (24.3%) per day in Cape Town.

•   Top activities enjoyed in Cape Town included culture/heritage (32.7%), outdoor activities
    (21.7%) and Cape Town’s prominent wine tasting spots (15.2%).
4. Cape Town Visitor Trends & Patterns

                                                                               4.1 Total Number of Engagements at the Visitor Information Centres (VICs), Jan-Jun 2017
                              14,000

                              12,000

                              10,000
Number of walk-ins

                                     8,000

                                     6,000

                                     4,000

                                     2,000

                                        0
                                                                     Jan-17                  Feb-17                    Mar-17             Apr-17                     May-17                       Jun-17
                                             Domestic                 8,836                   6,660                    13,188             10,134                     4,951                         6,556
                                             International           8,676                    8,297                    8,001              8,471                       5,042                        4,490

                                                        TOP 10 INTERNATIONAL MARKETS TO THE CAPE METROPOLE VICs, JAN-JUN 2017
                                                                                                                                      •    The Cape Metropole Visitor Information Centres (VICs) recorded a
                                        18.0%                                                                                              total of 93,302 visitor engagements between January and June 2017.
                                                     15.8%
                                        16.0%                14.6%
                                        14.0%                                                                                         •    Visitor engagements at the VICs increased by a significant 15.1%
                                        12.0%                                                                                              when compared to the same period of 2016 (81,076). While these
                     % of visitors

                                        10.0%
                                                                                                                                           walk-in numbers do not reflect the total tourists to the city, the
                                                                                                                                           frequency of walk-ins does portray a strong demand for VICs as an
                                             8.0%                      6.8%   6.2%                                                         information and booking tool for tourists.
                                             6.0%                                    4.6%    4.4%     4.3%   4.0%   3.4%
                                             4.0%                                                                              2.8%
                                                                                                                                      •    The top five international markets who conducted bookings at the
                                             2.0%                                                                                          respective Cape Town VICs included Germany (15.8%), the United
                                             0.0%                                                                                          Kingdom (14.6%), United States (6.8%), France (6.2%) and 4.6%
                                                                                                                                           from Switzerland.
                                                                              2015                              2016
4. Cape Town Trends and Patterns
•      Between January and June 2017, travelling in pairs or/as couples (53.5%) ranked as the most popular travel group amongst visitors to Cape Town. Despite weather conditions, visitors to Cape Town
       predominantly travelled for leisure (89.0%), followed by 7.2% who mainly travelled for business.

•      Although the period under review included Cape Town’s winter months; outdoor activities (21.7%), adventure (7.0%) and beaches (6.5%) ranked within the top 5 activities enjoyed during the period.
       Culture/heritage remained the top activity enjoyed by visitors. Cape Town is a city rich in cultural diversity and this makes it an extremely interesting and attractive tourist destination for cultural
       enthusiasts.

•      31.6% indicated tour busses as their top mode of transport. During the six month period, tour busses ranked higher than rented cars (12.4%), a demand which holds strong benefits for established as well
       as emerging tour operators.

                      4.2 Travel Group Size                                                                                                            4.4 Main Purpose of Visit

                 Alone                                  29.3%                                                                                                         Other, 3.8%
                                                                                                                                                               Business,
                                                                                                                                                                 7.2%
                 Pairs                                                        53.5%

                 Three             7.2%

                 Fours                                                                                                                                                 Holiday/Leisur…
                                  5.0%

           Five & more        4.7%

                      4.3 Mode of Transport                                                                                                4.5 Top Activities Undertaken in Cape Town
                                                                                                                           35.0%   32.7%
                                             Non-
                                         respondents,                                                                      30.0%
                                                                Rented Car,
                                             2.6%                 12.4%                                                    25.0%           21.7%
                   Own Motor
                                                                                                           % of visitors

                  Vehicle, 4.1%                                                                                            20.0%                    15.2%
                                                                               Train, 0.7%
                                                                                                                           15.0%
    Tour Bus, 31.6%                                                                                                        10.0%                              7.0%    6.5%     5.7%
                                                                                                                                                                                        4.0%
                                                                                      Shuttle Service,                     5.0%                                                                  1.8%     1.5%    1.4%     2.4%
                                                                                          24.5%
                                                                                                                           0.0%

                                    Public Transport,
                                         23.9%
                                                                                                                                   Other: Golf, events/festivals, health & wellness, meetings/incentives and whale watching.
4. Cape Town Trends and Patterns                                              •   Guesthouses (10.6%) and hotels (8.7%) ranked as the most prominent accommodation types booked at the VICs.

                                                                               •   According to latest Business Monitor International (BMI) trends (Q3 2017), the value of South Africa’s hotel and
                4.6 Accommodation Usage
                                                                                   restaurants industry will increase over the forecast period to 2021, to reach USD3.7bn. The length of stay is set to
                                                                                   remain very stable over the coming years to 2021, while the occupancy rate is expected to increase from 61.9%
                         Hotel, 8.7%                                               in 2017 to 69.6% in 2021.
                                             Guesthouse,
                                               10.6%
                                                                               •   This is evidence of the stability of the sector and the slow growth of the accommodation market. With a relatively
                                                                                   long average stay of just over eight nights, there is potential for revenue growth by expanding the low-cost
                                                      B&B, 1.5%
                                                                                   accommodation sector and expanding transport infrastructure to take advantage of the long stays. The extended
                                                                                   stays is further underlined in the trends depicted below, with the largest share of visitors to Cape Town indicating
                                                      Self Catering,               stays of a week and more in Cape Town (41.0%).
                                                           1.9%
    Non-
                                                                               •   Word of mouth (56.3%) ranked as the top information source amongst visitors to Cape Town. The
respondents,
   76.7%                                            Backpackers,                   internet/websites (16.5%) emerged as an equally prevalent information source, followed by 12.3% who obtained
                                                       0.7%
                                                                                   information from the VICs. 5.2% of these visitors were return visitors, an extremely prominent indicator for tourism
                                                                                   marketers to foster and grow.

                                                                               •   Across the six months, visitors spent on average R501-R1000 (24.3%) per day in Cape Town, followed by 22.2%
                                                                                   who indicated an average daily spend of R1001-R2000.

                4.7 Average Length of Stay                                                           4.8 Information Sources                                     4.9 Average Daily Spend
                                                                                                                                             Non-
      1 night                10.9%                                                            Return                                      responden
                                                                                            visit, 5.2%                                    ts, 3.5%                            Non
                                                                                                                                                                           respondents,
     2 nights                                                                                                                                                                 28.4%
                      7.5%                                                                   VICs,
                                                                                                                                        Other,
                                                                                             12.3%
                                                                                                                                        1.9%                                 More than
                                                                                                                                                                            R2000, 9.5%
     3 nights          8.5%
                                                                                             Books/ma                                    Internet/w
                                                                                              gazines,                                                                     R1001-R2000,
                                                                                                                                          ebsites,
                                                                                               4.3%                                                                           22.2%
                                                                                                                                           16.5%
     4 nights                    14.5%

                                                                                                                                           Word of                          R501-R1000,
   5-6 nights                        17.6%                                                                                                 mouth,                             24.3%
                                                                                                                                           56.3%
                                                                                                                                                                            R201-R500,
     7&more                                                            41.0%                                                                                                   9.8%
                                                                                                                                                                           0-R200, 5.9%
6. Cape Town Accommodation Performance
•             Horwath HTL, on behalf of Cape Town Tourism, conducted a performance review and forecast study amongst respective accommodation establishments within the Cape Metropole. The establishments
              that participated in the analysis were located across the City Centre, Helderberg, South Peninsula, Northern and Southern Suburbs, Blaauwberg Coast and the Atlantic Seaboard. The participating
              establishments included guesthouses, hotels, self-catering, B&Bs and backpackers.

•             The overall performance of the accommodation establishments in the Cape Town Region is depicted in the figures following below; with respect to the percentage occupancy rates, room rates and
              overall revenue achieved.

•             Accommodation demand provides an insightful measure of the performance of Cape Town’s tourism sector. When observing the month-to-month occupancy levels illustrated below, a sustained
              demand is evident across the period. The best performing months for occupancy was the peak season months: January (77.1%), February (89.9%) and March (82.6%). However, Cape Town’s
              accommodation sector continued to perform well in June, reporting an average occupancy of 47.2% and representing a year-on-year increase of 1.9%.

•             The highest average room rate were achieved in February, reaching R2,281. Despite the drop in occupancy and room rate revenue levels, a positive year-on-year increase in room rates were recorded
              for each month. Surprisingly, the highest growth in room rates were achieved during April (18.4%), a month which traditionally forms part of the low season.

                        % OCCUPANCY ACHIEVED IN THE CAPE METROPOLE, JAN-JUN 2017                                                                AVERAGE ROOM RATE AND REVPAR ACHIEVED IN THE CAPE METROPOLE,
                                                                                                                                                                        JAN-JUN 2017
               100.0%
                                        89.9%
                90.0%                                                                                                                 R 2,500
                                                    82.6%
                80.0%      77.1%
                                                                                                                                      R 2,000
                70.0%                                            67.1%
                                                                              63.3%
                60.0%
% Occupancy

                                                                                                                       Value (Rand)
                                                                                                                                      R 1,500
                50.0%                                                                     47.2%

                40.0%                                                                                                                 R 1,000

                30.0%

                20.0%                                                                                                                  R 500

                10.0%
                                                                                                                                         R0
                 0.0%                                                                                                                            January    February   March       April      May          June
                           January    February      March         April        May         June                   Average Room Rate ®            R 2,048    R 2,281    R 1,951    R 1,777    R 1,353      R 1,187
                                                                                                                  RevPAR ®                       R 1,578    R 2,050    R 1,613    R 1,192     R 856        R 560
          Source: Cape Town Tourism, 2017                                                                  Source: Cape Town Tourism, 2017
6. Cape Town Accommodation Performance
•   Overall, Cape Town’s accommodation sector is performing extremely well and maintained a strong demand into the first six months of 2017. The peak in occupancy across all categories were reached
    in January, February, March and April. During the period under review, occupancy levels indicated that the international source markets accounted for the largest share of room nights sold between
    January and April, while the domestic market held the largest share of room nights during May (48.9%) and June (50.8%).

•   Accommodation establishments within the Cape Town sub-regions were equally occupied by visitors during the period. From the monthly trend in occupancy seen below, all sub-regions benefited from
    the peak season months, achieving their peak occupancy levels during February.

                                                                       % OCCUPANCY RATES ACHIEVED BY ACCOMMODATION CATEGORY, JAN-JUN 2017

                  100.0%          89.7%                                89.0%                                   90.2%                                                                                87.5%
                   90.0%                                                                                            83.8%                              83.0%                               85.0%
                                       79.2%                      79.8%                                   77.4%                                                                    77.2%                78.5%
                   80.0%                                                    74.6%                                                                           73.7%
                              68.7%                                                                                      68.6% 66.0%              71.1%
                   70.0%                                                                                                                                         62.4%
                                                                                58.3% 58.2%
    % Occupancy

                   60.0%                                                                                                                                                   53.2%                            55.2%
                                                                                                                                                                                                                    52.5%
                                            45.9%                                           44.3%                                  47.7%                              47.3%
                   50.0%
                                                 38.1% 35.5%
                   40.0%
                   30.0%
                   20.0%
                   10.0%
                    0.0%
                                          B&B's                            Guesthouses                                  Hotel                              Self-Catering                           Backpackers

                                                                                         January     February   March      April   May     June

                                                                              % OCCUPANCY BY CAPE METROPOLE SUB-REGION, JAN-JUN 2017

                  100.0%                                                                                                           93.7%                                                 93.0%
                              87.1%                  90.1% 87.6%               90.1%                   87.6%                              87.9%               89.3% 86.2%                       85.9%
                   90.0%                                                                                                                                                           85.3%
                                                                                                                              80.5%
                         74.1%      79.1%          79.6%         79.6%             76.2%                                                      76.2%      82.0%
                   80.0%                                                                          73.2%      72.0%
                                       69.0% 70.1%                                                                                                                      70.4%                       69.5%
                   70.0%                                           65.5% 68.3%                                                                                              64.4%
                                                                                                                                                59.7%                                                   61.8%
    % Occupancy

                   60.0%                                              56.1%                                         54.7%                            56.3%                      53.9%
                                             50.7%                                      49.9%
                   50.0%                                                                                       41.9%      43.3%
                                                                                    36.0%                                                                                                                 36.5%
                   40.0%                                                                      29.2%
                   30.0%
                   20.0%
                   10.0%
                    0.0%
                                 City Centre           Blaauwberg Coast         Helderberg             Southern Peninsula           Southern Suburbs          Northern Suburbs           Atlantic Seaboard

                                                                                     January        February    March     April    May     June
                                                                                                                                                                                       Source: Cape Town Tourism, 2017
5. Performance of Cape Town Attractions
                                                                                                              •   For this section, visitor movement to Cape Town’s top attractions were reviewed. These include
                                                                    Total visitors      Jan-Jun 16/17             the city’s most iconic attractions for which visitor statistics were available.
  Ranking                                    Attraction
                                                                    Jan-Jun 2017          % Change

                       1          V&A Waterfront                     11,591,735            -2.1%              •   The attractions highlighted in this section includes the renowned Table Mountain Aerial
                                                                                                                  Cableway, Kirstenbosch National Botanical Garden, Boulders Beach, Cape of Good Hope,
                       2          Table Mountain National Park        1,701,025            +13.7%                 Robben Island and the prominent V&A Waterfront Shopping Centre.

                       3          Table Mountain Aerial Cableway      601,939              +12.2%             •   Between January and June 2017, Table Mountain National Park reached a total of 1,701,025
                                                                                                                  visitors, rising by 13.0% year-on-year.
                                  Table Mountain National Park:
                       4                                              567,259              +13.0%
                                  Cape of Good Hope
                                                                                                              •   The park not only reached its 3 million mark for the first time in 2016 but are continuing to
                                  Kirstenbosch National Botanical
                       5                                              472,026              +7.4%                  portray impressive growth rates into 2017. These figures highlight the strong demand and
                                  Garden
                                                                                                                  sustainability of this iconic attraction.
                                  Table Mountain National Park:
                       6                                              445,818              +16.9%
                                  Boulders
                                                                                                              •   SANParks (South African National Parks) is also the biggest tourism product owner in South
                       7          Robben Island                       186,744              -1.5%                  Africa. SANParks offers a total of 6,787 formal beds and 8,643 camping beds throughout the
                                                                                                                  national parks. The national park system therefore provides a wide diversity of accommodation
Sources: V&A Waterfront, Table Mountain National Park, SANParks, Table Mountain Aerial                            facilities and eco-tourism experiences, and is one of the cornerstones of the South African
Cableway, Robben Island and Kirstenbosch National Botanical Garden, 2017                                          tourism economy.

                                                                                VISITORS TO THE TABLE MOUNTAIN NATIONAL PARK, JAN-JUN 2016/17
                           400,000                                                                                                                                                                    35.0%

                           350,000                                                                                                                                                                    30.0%
                           300,000
                                                                                                                                                                                                      25.0%
  Number of visitors

                                                                                                                                                                                                              16/17 % Change
                           250,000
                                                                                                                                                                                                      20.0%
                           200,000
                                                                                                                                                                                                      15.0%
                           150,000
                                                                                                                                                                                                      10.0%
                           100,000

                            50,000                                                                                                                                                                    5.0%

                                  0                                                                                                                                                                   0.0%
                                               January                February                       March                 April                        May                       June
                           2016                312,206                300,559                       310,971               244,845                     197,541                    129,953
                           2017                362,463                318,329                       338,483               316,428                     213,481                    151,841
                           % Change            16.1%                    5.9%                         8.8%                  29.2%                       8.1%                       16.8%

                                                                                                                                                                             Source: SANParks, 2017
5. Performance of Cape Town Attractions
•   The Cape Metropole’s prominent coastline is not the only reason why 800                                                   VISITORS TO TABLE MOUNTAIN NATIONAL PARK: BOULDERS, JAN-JUN 2016/17
    000 visitors a year make their way along the Simon's Town coast. The                                          120,000                                                                                   45.0%
    local inhabitants at Boulders Beach knows how to pull the crowds.
                                                                                                                                                                                                            40.0%
                                                                                                                  100,000
                                                                                                                                                                                                            35.0%
•   The African Penguins, formerly known as jackass penguins because of

                                                                                     Number of visitors
    their distinctive braying are the only penguins found on the continent.                                        80,000                                                                                   30.0%

                                                                                                                                                                                                                              16/17 % Change
    Colonies can be found from southern Namibia all the way around the                                                                                                                                      25.0%
                                                                                                                   60,000
    South African coast to Port Elizabeth; however, few places offer as                                                                                                                                     20.0%
    remarkable a viewing point as Boulders Beach.
                                                                                                                   40,000                                                                                   15.0%
                                                                                                                                                                                                            10.0%
•   The unique and prevalent nature of this attraction is evident in the strong                                    20,000
    volume of visitors per annum. Into the first six months of 2017 Boulders                                                                                                                                5.0%
    welcomed over 400,000 visitors and grew by 16.9% year-on-year.                                                       0                                                                                  0.0%
                                                                                                                              January      February     March         April        May          June
                                                                                                                  2016         81,555       77,665      82,768       59,215       46,983       33,256
•   Boulders receives its peak in visitors between January and April. Despite
                                                                                                                  2017        95,248       87,694       88,559       82,483       53,309       38,525
    the seasonal drop in volume during May and June, these months saw an
                                                                                                                  % Change     16.8%        12.9%        7.0%        39.3%        13.5%        15.8%
    annual increase of 13.5% and 15.8% respectively.
                                                                                  Source: Table Mountain National Park, 2017

                                                                                                                             VISITORS TO TABLE MOUNTAIN NATIONAL PARK: CAPE OF GOOD HOPE, JAN-JUN 2016/17
•   The Cape of Good Hope nature reserve within Table Mountain National
    Park forms part of the Cape Floral Region, a World Heritage Site. It                                           140,000                                                                                  25.0%
    includes the majestic Table Mountain chain, which stretches from                                               120,000
    Signal Hill to Cape Point, coupled with the coastlines of the Cape                                                                                                                                      20.0%
    Peninsula.                                                                                                     100,000
                                                                                             Number of visitors

                                                                                                                                                                                                                    16/17 % Change
                                                                                                                    80,000                                                                                  15.0%
•   This narrow stretch of land contains a mix of extraordinarily diverse and
    unique fauna and flora. 2016 was a strong year for this prominent icon,                                         60,000                                                                                  10.0%
    the Cape of Good Hope reached its 1 million mark in visitor numbers
                                                                                                                    40,000
    and grew by 22.7%.
                                                                                                                                                                                                            5.0%
                                                                                                                    20,000
•   The first six months of 2017 reflected an equally positive growth rate.
                                                                                                                         0                                                                                  0.0%
    The highest volume in visitors were recorded during January (120,888)                                                      January     February      March        April        May          June
    while the highest year-on-year growth by month was achieved in April                                          2016         102,788     100,066      108,514      80,406       65,130       44,950
    (21.2%).                                                                                                      2017         120,888     108,816      114,742      97,481       71,573       53,759
                                                                                                                  % Change     17.6%         8.7%        5.7%         21.2%        9.9%        19.6%
                                                                                  Source: Table Mountain National Park, 2017
5. Performance of Cape Town Attractions
                                                                                                                VISITORS TO THE TABLE MOUNTAIN AERIAL CABLEWAY, JAN-JUN 2016/17

                                                                                           250,000                                                                                             25.0%

•   The Cableway has been bustling with visitors since they
    have reopened after their 2-week annual maintenance                                    200,000                                                                                             20.0%
    period. One of the major upgrades still in progress is the

                                                                      Number of visitors

                                                                                                                                                                                                         16/17 % Change
    lifts at the Lower Station.                                                            150,000                                                                                             15.0%

•   Despite being a weather permitting attraction, the                                     100,000                                                                                             10.0%
    Cableway reached their 1 million mark in 2016 and has
    proven to be a strong icon for Cape Town.                                               50,000                                                                                             5.0%

•   While seasonality patterns still exists, the Cableway not
                                                                                                  0                                                                                            0.0%
    only saw a double digit increase in January (19.8%),                                              January          February        March         April          May            June
    March (11.6%) and April (21.6%), but June fared equally                                2017       120,020          110,240        121,294       116,114        80,309         53,962
    well, rising by 16.2% year-on-year.                                                    2016       100,147          109,605        108,649        95,485        76,198         46,446
                                                                                           % Change   19.8%              0.6%         11.6%          21.6%          5.4%          16.2%
                                                                               Source: Table Mountain Aerial Cableway, 2017

•   In 2004 the Cape Floristic Region, including Kirstenbosch,                                            VISITORS TO KIRSTENBOSCH NATIONAL BOTANICAL GARDEN, JAN-JUN 2016/17
    was declared a UNESCO World Heritage Site, another                                     120,000                                                                                                    25.0%
    first for Kirstenbosch. It is the first botanic garden in the
                                                                                           100,000                                                                                                    20.0%
    world to be included within a natural World Heritage Site.
                                                                      Number of visitors

                                                                                                                                                                                                      15.0%
                                                                                            80,000

                                                                                                                                                                                                                          16/17 % Change
•   Between January and June 2017 Kirstenbosch welcomed
                                                                                                                                                                                                      10.0%
    a total of 472,026 visitors and grew by 7.4% when                                       60,000
    compared to the same period of 2016. it is important to                                                                                                                                           5.0%
    note that the visitor numbers illustrated in the figure                                 40,000
                                                                                                                                                                                                      0.0%
    excludes concerts. Events such as the summer sunset
                                                                                            20,000                                                                                                    -5.0%
    concerts amongst others therefore serves as additional
    volume and economic contribution.                                                             0                                                                                                   -10.0%
                                                                                                      January           February        March            April          May            June
•   January recorded the largest number of visitors, reaching                              2016        96,372            83,569         88,972          72,401         61,063         37,144
    102,654 while the month of April represented the highest                               2017       102,654            91,403         97,724          89,204         56,774         34,267
    year-on-year growth (23.2%).                                                           % Change    6.5%               9.4%           9.8%           23.2%          -7.0%           -7.7%
                                                                    Source: Kirstenbosch National Botanical Garden, 2017
5. Performance of Cape Town Attractions
                                                                                                                              FOOT COUNT TO THE V&A WATERFRONT SHOPPING CENTRE, JAN-JUN 2016/17
•   The V&A forms part of the Cape Town Big 7 and welcomed over 24
                                                                                                                 3,000,000                                                                                   15.0%
    million visitors to the shopping centre in 2016. The strength in foot
    count is largely attributed to the vast array of experiences at the V&A                                      2,500,000
    Waterfront, ranging from leisure and shopping to family entertainment.                                                                                                                                   10.0%

                                                                                                                 2,000,000

                                                                                  Total foot count

                                                                                                                                                                                                                       16/17 % Change
•   Into the first six months of 2017, over 2 million footfall were recorded                                                                                                                                 5.0%
    during January, March and April respectively. According to the V&A                                           1,500,000
    Waterfront, the figures only reflects the footfall of the Victoria Wharf.                                                                                                                                0.0%
                                                                                                                 1,000,000

•   With the V&A’s development of the various districts (e.g. Silo,                                                                                                                                          -5.0%
                                                                                                                  500,000
    Portswood, Watershed) they have experienced an increase in the
    amount of visitors who expand their geographical footprint on the                                                    0                                                                                   -10.0%
    property, therefore not only visiting the shopping centre, but visiting the                                               January    February       March          April         May          June
    V&A for other reasons, e.g. Two Oceans Aquarium and Watershed.                                               2016        2,448,535   1,991,469    2,260,136     1,927,031     1,699,055    1,516,693
                                                                                                                 2017        2,315,272   1,880,838    2,088,415     2,146,850     1,660,504    1,499,856

•   More than 60% of the V&A’s visitors are locals and the impact of the                                         % Change     -5.4%        -5.6%        -7.6%        11.4%         -2.3%        -1.1%

    current economic situation makes visitors more cautious to how they                              Source: V&A Waterfront, 2017
    spend their money.

                                                                                                                                            VISITORS TO ROBBEN ISLAND, JAN-JUN 2016/17
                                                                                                                    90,000                                                                                 15.0%
                                                                                                                    80,000                                                                                 10.0%
                                                                                                                    70,000                                                                                 5.0%
•   Robben Island forms part of the best of Cape Town-BIG 7 attractions, a                                          60,000
                                                                                            Number of visitors

    World Heritage Site and one of the few icons that bear the weight and                                                                                                                                  0.0%

                                                                                                                                                                                                                      16/17 % Change
                                                                                                                    50,000
    historical significance of South Africa.                                                                                                                                                               -5.0%
                                                                                                                    40,000
                                                                                                                                                                                                           -10.0%
•   Robben Island records over 300,000 visitors per annum and recorded                                              30,000
    a total of 186,744 visitors between January and June 2017. A marginal                                           20,000                                                                                 -15.0%
    decrease of 1.5% were recorded for the six-month period, however,                                               10,000                                                                                 -20.0%
    this could largely be linked to weather conditions impacting on the
                                                                                                                         0                                                                                 -25.0%
    frequency of trips to the island.                                                                                        January     February      March         April        May          June
                                                                                                                  2017        39,071      33,255       37,238       38,541       25,048       13,591
                                                                                                                  2016        40,590      35,998       38,060       34,786       23,032       17,123
                                                                                                                  % Change    -3.7%       -7.6%        -2.2%        10.8%         8.8%        -20.6%
                                                                                                      Source: Robben Island, 2017
7. ACSA: Cape Town International Airport Arrivals
•      Cape Town International Airport is South Africa’s second-busiest airport. In 2016, the airport recorded over 5 million passenger movement and increased by 7.3% year-on-year. Growth in passenger
       movement continued into the first half of 2017. The airport registered 2.5 million passenger arrivals between January and June 2017, rising by 6.9% year-on-year. Despite the high volume of domestic
       movement, international arrivals recorded the highest year-on-year growth rates by month, reflecting impressive double digit growth rates for each month. The month of January alone recorded a 31.2%
       increase in international arrivals when compared to January 2016, and the six-month period collectively reflected a 26.1% rise in international arrivals.

•      The Top 10 future bookings for the next six months (Sep 2017-Feb 2018) confirms the strong demand from the European region. 7 out of the Top 10 countries represented Europe. The United States,
       the Western Cape’s third largest international market reflected the 3rd highest number of future bookings for the six months ahead. Brazil ranked in 9th position and posted the highest (99.4%) year-on-
       year growth in bookings when compared to the same period of the previous year.

                                                                            NUMBER OF INTERNATIONAL ARRIVALS THROUGH THE CAPE TOWN INTERNATIONAL AIRPORT, JAN -JUN 2015-2017

                         140,000
                         120,000
    Number of arrivals

                         100,000
                              80,000
                              60,000
                              40,000
                              20,000
                                          0
                                                           Jan                       Feb                              Mar                        Apr                         May                           Jun
                                         2015             91,568                    78,909                           79,368                     53,646                      43,291                        36,290
                                         2016             91,482                    84,087                           84,176                     58,830                      48,504                        44,205
                                         2017            119,989                    105,911                          98,455                     80,141                      59,171                        54,942

                                                                                                                                                                                                          Source: ACSA, 2017

                                                                                                   TOP 10 FUTURE BOOKINGS BY COUNTRY, SEP-FEB 2017/18
                                              60,000                                                                                                                                                                   120.0%

                                              50,000                                                                                                                                                                   100.0%
                         Number of pax

                                              40,000                                                                                                                                                                   80.0%

                                                                                                                                                                                                                                % Change
                                              30,000                                                                                                                                                                   60.0%

                                              20,000                                                                                                                                                                   40.0%

                                              10,000                                                                                                                                                                   20.0%

                                                  -                                                                                                                                                                    0.0%
                                                                      GB - United                         NL -                           CH -
                                                       DE - Germany                  US - U.S.A.                        FR - France                  SE - Sweden   AU - Australia    BR - Brazil     BE - Belgium
                                                                       Kingdom                         Netherlands                    Switzerland
                          Sep '17 - Feb '18               54,078        47,065         25,361            15,846           14,929        9,056            8,700         8,479           7,079            6,562
                          Sep '16 - Feb '17               48,441        45,426         20,326            14,747           10,630        7,992            7,835         7,524           3,550            5,409
                          % Change                        11.6%          3.6%          24.8%              7.5%            40.4%         13.3%            11.0%        12.7%            99.4%            21.3%
                                                                                                                                                                                           Source: ForwardKeys, 2017
7. ACSA: Cape Town International Airport Arrivals
                                                                                                 REGIONAL ARRIVALS THROUGH THE CAPE TOWN INTERNATIONAL AIRPORT, JAN-JUN 2015-2017

                                                                      10,000
                                                                       9,000
•   Between January and June 2017, a total of                          8,000

                                                 Number of arrivals
    49,678 regional arrivals¹ entered through                          7,000
    the Cape Town International Airport,                               6,000
    reflecting a 3.0% increase when compared                           5,000
    to 2016 (48,216).                                                  4,000
                                                                       3,000
•   Domestic passengers accounted for 77.7%                            2,000
    of all passenger movement across the six                           1,000
    months.                                                               0
                                                                                          Jan                   Feb                    Mar                        Apr                       May                         Jun
                                                                        2015             5,716                 5,905                  6,796                      7,761                     6,453                       5,625
                                                                        2016             7,975                 8,079                  8,999                      8,686                     7,636                       6,841
                                                                        2017             8,471                 7,901                  8,796                      9,513                     8,115                       6,882

                                                             ¹Regional Arrivals are defined by the Government Gazette by the landing charge in respect of an aircraft which lands at a company airport that has been
                                                             engaged in a flight where the airport of departure of that aircraft is Botswana, Lesotho, Namibia or Swaziland .
                                                             Source: ACSA, 2017

                                                 NUMBER OF DOMESTIC ARRIVALS THROUGH THE CAPE TOWN INTERNATIONAL AIRPORT, JAN-JUN 2015-2017

                             400,000
                             350,000
                             300,000
        Number of arrivals

                             250,000
                             200,000
                             150,000
                             100,000
                              50,000
                                  0
                                         Jan                                     Feb                           Mar                           Apr                                May                               Jun
                                2015   266,059                                 293,365                       343,641                       322,368                            283,724                           266,557
                                2016   310,462                                 331,348                       369,628                       331,939                            299,425                           275,702
                                2017   306,601                                 324,105                       370,676                       360,009                            323,477                          289,688
                                                                                                                                                                                                               Source: ACSA, 2017
8. Acknowledgements

  Acknowledgements and many thanks go to the following for supplying the data which made this publication possible and whose continued and unwavering support will sustain the forthcoming
  issues.

  The participating Visitor Information Centres (VICs) in the Cape Metropole:
             • Cape Town Central
             • Cape Town International Airport
             • Kirstenbosch
             • Simon’s Town
             • Southey’s Vines
             • Mobile VIC
             • Long Street

  The participating indicators and attractions in Cape Town:

             •   Kirstenbosch National Botanical Garden
             •   Table Mountain Aerial Cableway
             •   Table Mountain National Park: Boulders and Cape of Good Hope
             •   V&A Waterfront
             •   South African National Parks Board
             •   Table Mountain National Park
             •   Robben Island

  For more publications like this visit the Wesgro publications portal on our website at www.wesgro.co.za/research_articles
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