MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing

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MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
MEDIA INFORMATION 2021

                     Europe´s no. 1 mountain bike magazine
Photo: © Max Fuchs

                                                   PRICE LIST No. 34
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
SUMMARY                                                                                                              2

BIKE PRINT                                                  BIKE DIGITAL
The magazine                                           3    BIKE App                                                  12

Readership                                             4    BIKE App FlexSlider                                       13

Dimensions / Rates                                          Display Ads                                               14
Publication schedule                                   5
                                                            Video Advertising                                         15
Editorial section                                      6
                                                            Newsletter                                                16
Special rate BIKE Market                               7
                                                            Content Marketing
Ad Specials                                            8    Sponsored News                                            17

Test label                                             9    Advertorial                                               18

DK-Brand-Combination                                  10    EVENTS                                                    19

BIKE Poland                                           11                               Click
                                                                                      content
                                                                                    for instant
                                                                                   information

SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital

Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten

MEDIA SALES                                      DELIUS KLASING VERLAG                     EDITORIAL OFFICE
Our contact persons can be found at              Siekerwall 21                             Editor in Chief Henri Lesewitz
www.dk-mediasales.de/                            33602 Bielefeld, Germany                  bikemag@bike-magazin.de
kontakt-radsport                                 fon +49 521 559 0                         Steinerstr. 15 D
                                                                                           81369 Munich, Germany
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
TEXTMAGAZINE
THE                                                                                                                                                                                                        3

                                                                                         TEST I ENDUROS BIS 3700 EURO
                                                                                                                                                                               TEXT Peter Nilges FOTOS Markus Greber

                                                               Der goldene
                                                               Schnitt
                                                               KATEGORIE Enduro FEDERWEG 160 bis 170 Millimeter PREISKLASSE 2999 –3699 Euro

                                                               Maximal billig? Mit ramschigen
                                                               Komponenten kein Problem. Maximal gut?
                                                               Mit Highend-Parts easy machbar.
                                                               Ein sowohl tourentaugliches
                                                               wie abfahrtsstarkes Enduro zum fairen Preis
                                                               zu bauen, ist jedoch die große Kunst.
                                                               Welchem Hersteller gelingt das am besten?

                                                   30   BIKE                                                                                                                                               BIKE   31

Published since                     Since 1989 BIKE has established itself                                                                    other magazine in the world makes
1989                                as the leading Mountain bike magazine                                                                     for its readership. As a modern media
Readers                             in Europe – the yardstick for the industry                                                                brand, BIKE is also active on all digital
310,000 AWA 2020 (frequency of 1)   and the mouthpiece for the scene. Th-                                                                     channels. Whether it is an app edition,
Sold circulation                    rough authentic reports and fascinating                                                                   website, YouTube channel, newsletter,
50,270 copies IVW 01/2020           photo stories, BIKE shows the whole                                                                       Facebook or Instagram – technology
                                    spectrum of mountain biking, advises its                                                                  news, tests and travel reports are played
Frequency of publication
                                    readers on fitness issues and provides                                                                    360 degrees. The print edition and all
monthly
                                    tips on events, tours and purchases.                                                                      digital products are closely linked in a
Magazine size
                                    BIKE focuses on testing and technology                                                                    creative and contemporary way. This
210 mm × 280 mm
                                    topics.                                                                                                   all-round offer makes the BIKE brand a
Processing
                                    The highly technical products require                                                                     unique experience for mountain bikers.
Perfect binding
                                    appropriate test procedures – only in this                                                                BIKE has also made a name for itself in
Copy price
                                    way can the services of innovative ma-                                                                    the international event sector for more
€ 6.–
                                    nufacturer and the differences between                                                                    than 20 years. The three BIKE Festivals
                                    the products be shown.                                                                                    Garda Trentino, Willingen and Saalfelden
                                    The BIKE editorial team has one of the                                                                    Leogang with trade fair and numerous
                                    most modern test laboratories in the                                                                      side events attract tens of thousands of
                                    bicycle industry. Every single bike is ana-                                                               visitors every year and the BIKE Transalp
                                    lysed there on numerous test benches                                                                      also enjoys worldwide popularity.
                                    for over six hours – an effort that no
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
READERSHIP                                                                                                                    4

    310,000                                                                     TRAVEL PLANS
                                                                       61 % would like to spend

     readers
                                                                    their biking holiday in Germany,
                                                                     49 % in Austria. To Italy 37 %
                                                                         would like to go and to
                                                                            Switzerland 19 %.

    91%
                                                                                       BIKE readers prefer
                                                                                     to travel by car (86 %)

                                                                              BIKE readers
           of our readers are men                                    • are well versed in financial products
                                                                         • are trendsetters and innovators
                                                                     • love high-quality products and luxury

     8 TIMES                                                       • are multipliers with strong personalities

         the reader picks
                                                                       1,344 110
                                                                       EURO
            up each issue                                                                                       MINUTES
                                                                                                                is the average

               3,938                                              at free disposal per month.                        reading time
                                                                        (total population 455 Euro)                   per issue

               EURO                                                 HIGH LEVEL OF EDUCATION
              average net                                         67.1 % of BIKE readers have a completed uni-
           household income                                          versity studies or high school graduation
                  (total population 3,288 Euro)                                          (total population 29,7 %)

         TYPES
            44 % trail bikers
          41 % pleasure bikers
                                                       4,054 EURO
                                                       is the average the BIKE reader will spend
                                                                                                              43.4    YEARS
                                                                 on next MTB, 42% will buy
        10 % performance bikers                                                                               is the average age of
           5 % gravity bikers                                the new bike in the next 1-2 years.                   BIKE readers

Source: AWA 2020 and Readers Survey 2020 (Market Research)
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
PUBLICATION SCHEDULE                                                                                 5

  ISSUE    FIRST SELLING DAY       SPECIAL TOPICS           BOOKING DEADLINE   PRINT DATA DEADLINE

 01/2021      01.12.2020                                       20.10.2020          30.10.2020

 02/2021      05.01.2021                                       17.11.2020          30.11.2020

 03/2021      02.02.2021                                       15.12.2020          29.12.2020

 04/2021      02.03.2021         extra „biking with kids“      19.01.2021          29.01.2021

 05/2021      06.04.2021                                       19.02.2021          03.03.2021

 06/2021      04.05.2021                                       19.03.2021          31.03.2021

 07/2021      01.06.2021         extra „BIKE Transalp“         16.04.2021          28.04.2021

                               special Enduro / E-Enduro
 08/2021      06.07.2021                                       21.05.2021          04.06.2021
                                       (XXL-size)

 09/2021      03.08.2021                                       22.06.2021          02.07.2021

 10/2021      07.09.2021       extra „Festival Willingen“      27.07.2021          06.08.2021

 11/2021      05.10.2021          extra „Festival Riva“        24.08.2021          03.09.2021

 12/2021      02.11.2021                                       21.09.2021          01.10.2021

 01/2022      07.12.2021                                       26.10.2021          05.11.2021
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                                 6

EDITORIAL SECTION

                                                  „ADVERTISING IN APPROPRIATE
                                              JOURNALISTIC ENVIRONMENTS INCREASES
                                                      PUBLIC AWARENESS.“
                                                                                                                           source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 420 × 280

                                                        SIZE                                     4c / bw
                                                                                                                                                 App
                                                         1/1                                   10,395.00 €                                     included
                                                         1/2                                    5,480.00 €                                    + linkactivation
                                                                                                                                              + picture gallery
                                                         1/3                                    4,050.00 €                                        + videos

                                                         1/4                                    2,990.00 €

                                                         2/1                                   15,590.00 €

1/1 page
Trim size* 210 × 280

                                                                                 POSITIONS

                                                                                     4c / bw

                                                 inside front cover                            11,730.00 €
                                                 inside back cover                             10,980.00 €

                                                    back cover                                 11,980.00 €

                                                 Opening Spread                                17,595.00 €

                                              The prices quoted are exclusive VAT.
1/2 page vertical      1/2 page horizontal
Trim size* 103 × 280   Trim size* 210 × 136

                                                                                                   DISCOUNTS

                                                 FREQUENCY DISCOUNTS                        VOLUME DISCOUNTS                      DK-BRAND-COMBINATION
                                                3 adverts                       3%      2 pages                       5%       2 issues                     5%

                                                6 adverts                       6%      3 pages                     10%        3 issues                    10%

                                                9 adverts                       9%      6 pages                     15%        4 issues                    15%

                                               12 adverts                     12%       9 pages                     18%        5 issues                    20%

1/3 page vertical      1/3 page horizontal     18 adverts                     15%      12 pages                     21%
Trim size* 70 × 280    Trim size* 210 × 95     24 adverts                     18%

                                              AGENCY COMMISSION 15%

                                              EARLY BOOKING DISCOUNT OF 10%
                                              Requires a booking of at least 3 advertisments in
                                              the editorial section before January 31st, 2021.
1/4 page 1-column      1/4 page 2-columns
Trim size* 55 × 280    Type area 90 × 124
                                              SERIES DISCOUNTS
                                              Series discounts, extended volume discounts and sales bonus
                                              are available upon request.

                                              Reprints and pdfs of editorial content on request.
                                              Please ask for our price list.

                                              * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 page 3-columns                               All format specifications in mm (width x height).
Trim size* 210 × 70                              Any trimming marks must be set at a distance of at least 3 mm from the net format.
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
DIMENSIONS / RATES                                                                                                                                        7

SPECIAL RATE BIKE MARKET

                                                         SIZE                 b/w                   2c                    4c

                                                          1/1              5,324.00 €          6,684.00 €            9,409.00 €              App
                                                                                                                                           included
                                                          1/2              2,659.00 €          3,339.00 €            4,705.00 €            + linkactivation
                                                          1/3              1,776.00 €          2,228.00 €            3,136.00 €

1/1 page                                                  1/4              1,330.00 €          1,675.00 €            2,355.00 €
Type area 184 × 252
Trim size* 210 × 280                                      1/8               670.00 €             837.00 €            1,177.00 €

                                                         1/16               335.00 €             421.00 €              589.00 €

                                                         1/32               167.00 €             213.00 €              294.00 €

                                                   The prices quoted are exclusive VAT.

                                                                                    ISSUE DISCOUNT

1/2 page vertical           1/2 page horizontal                                         3 issues 15 %
Type area 90 × 252          Type area 184 × 124
                                                                                        6 issues 25 %
Trim size* 103 × 280        Trim size* 210 × 136
                                                                                     12 issues 45 %

                                                   No further discounts!

                                                   AGENCY COMMISSION 15%
1/3 page horizontal
Type area 184 × 82                                 CLASSIFIED ADVERTISING PER MM/1-COLUMN
                                                   b/w = 6.20 €               2c = 7.75 €                4c = 10.90 €

                                                   STARTING OFFERS
                                                   For first time advertisers are available on request.

                                                   SPECIAL POSITION
1/4 page 1-column           1/4 page 2-columns     Not available in BIKE-Market.
Type area 43 × 252          Type area 90 × 124

1/4 page 4-columns          1/8 page
Type area 184 × 60          Type area
                            1-column 43 × 124
                            2-columns 90 × 60
                            4-columns 184 × 28

1/16 page                   1/32 page
Type area                   Type area 43 × 28
vertical 43 × 60
horizontal 90 × 28
                                                   * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
                                                      All format specifications in mm (width x height).
Minimum size for adverts = 10 mm 1-column.            Any trimming marks must be set at a distance of at least 3 mm from the net format.
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
AD SPECIALS                                                                                                                         8

                                                                INSERTS
                                                                    MAXIMUM                          MINIMUM      SUBSCRIPTION
   WEIGHT                   SEASONAL PRICES*                                           BOOKING
                                                                      SIZE                           BOOKING       CIRCULATION
                        ISSUE                    ISSUE
                 2/21, 07/21 - 01/22          3/21 - 06/21

  up to 25 g        90.00 € per thsd.      100.00 € per thsd.                             Partial
                                                              190 x 270 mm               booking                    Domestically,
  up to 50 g      120.00 € per thsd.       135.00 € per thsd.   3 samples               based on      20,000          can only
                                                               upon issuing              Nielsen      copies         be booked
  up to 75 g      145.00 € per thsd.       165.00 € per thsd.  of the order               areas                      as a whole
                                                                                        possible.
 up to 100 g      195.00 € per thsd.       220.00 € per thsd.

 up to 125 g      265.00 € per thsd.            on request

*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.

                                                         ADHESIVE INSERTS
       SIZE                        PRICE

     postcard                47.00 € per thsd.                + Costs for 1/1 page carrier ad

                                                              + Extra expenses for booking a subscription circulation.
      booklet                68.00 € per thsd.
                                                              Stand samples and 10 adhesive inserts
 product sample           from 77.00 € per thsd.              for test run before the closing date.

                                                           BOUND INSERTS
       SIZE                         PRICE

      2-page                   85.00 € per thsd.

      4-page                  110.00 € per thsd.                 Paper: 70-150g/m2

                                                                 Formats: for technical specifications, please contact the
      6-page                  130.00 € per thsd.
                                                                 Media Sales Department.
      8-page                  150.00 € per thsd.                 Insertion: only overall

     12-page                  170.00 € per thsd.

     16-page                  190.00 € per thsd.

The prices quoted are exclusive VAT.

AGENCY COMMISSION 15%
Ad Specials are not valid for discount!

You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials

IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
TEST LABEL                                                                  9

Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:

USE OF THE TEST LABEL:
       We charge a license fee for the use of the test label

      The license period is 24 months and begins
      on the day the test label is received.

       Please use the label only with reference to the source.

                                                                        T
                                                                   GE

                                TEST LABEL

           DIGITAL USE                   PRINT AND DIGITAL USE
      (WEBSITE, SOCIAL MEDIA,            (PRODUCT PACKAGING,
            MAILINGS...)                PROMOTIONAL FLYERS...)

                   500.00 €                    1,440.00 €

all prices plus statutory VAT

PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
MEDIA INFORMATION 2021 - Europe s no. 1 mountain bike magazine - PRICE LIST No. 34 - Delius Klasing
DK-BRAND-COMBINATION                                                               10

           THE DK-BRAND-COMBINATION
           Under the brand of DK, 13 other special interest magazines are
           being published. Many of them are market leader within their field.

           COMBINATION DISCOUNTS
           apply for a customer’s advertisments and offer an enormous po-
           tential for saving up to 20%. With an identical volume of advertising
           placements you may vary and change the advertising motive and
           the date of publishing.

                       NUMBER                           DK-BRAND-
                   OF MAGAZINES                  COMBINATION-DISCOUNT

                         2 issues                             5%

                         3 issues                           10 %

                         4 issues                           15 %

                         5 issues                           20 %
BIKE POLAND                                                           11

                                 BIKE POLAND

                                 • Circulation: about 10,600 copies
                                 • 6 × per year in Poland

CONTACT POLAND
Grzegorz Radziwonowski
fon: +48 606 120 931
g.radziwonowski@magazynbike.pl

Magazyn BIKE
ul. Dembowkiego 128/1
51-669 Wroclaw
POLAND
BIKE APP                                                                                                                                                 12

                „MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
                    HIGH-QUALITY CONTENT IS VALUED BY USERS
                       REGARDLESS OF THE OUTPUT MEDIUM.“
                                                                                                      source: VDZ, Editorial Media Factbook

                                                                 In our kiosk app, we offer you an integration of your insert as a
                                                                 Free Special for an exposed customer approach.
                                                                 Your product information will be integrated as a multi-page
                                                                 leaflet and will be available for publication on the same level as
                                                                 the digital editions of the media brand.
                                                                 In this way you reach the reader of the digital issue directly and
                                                                 communicate your information in the environment familiar to the
                                                                 readers.

                                                                                                        FREE SPECIAL

                                                                     RUNTIME                 PACKAGE             ADVERTISING SIZE                 PRICE

                                                                                            Print / App
                                                                                                                                                 980.00 €
                                                                                           combination
                                                                     6 weeks                                      supplement incl.
                                                                                                                 10 link activations*
                                                                  (from the first
                                                                                                                  + picture gallery
                                                                   day of sale)                                  + Video integration

                                                                                            App Only                                           1,150.00 €

                                                                 *further link activations according to effort

Sales per issue
5,398
contacts per issue
5.783
App user per day
526
according to the publisher, Ø 2020

AGENCY COMMISSION 15%

See booking deadline and delivery schedule for data on page 5.   All prices exclude statutory VAT.
                                                                 Additional multimedia features (audio files, videos, galleries and links) on request.
BIKE APP FLEXSLIDER                                                                                                       13

                                     In addition to the regular advertising options in our digital Apps, we offer the
                                     opportunity to book the innovative FlexSlider.
                                     This element is a conventional slider, which can be used by advertisements as well as
                                     for editorial content.
                                     • innovative advertising medium for all mobile devices
                                     • prominent presentation
                                     • up to 3 different motifs/products/functions possible
                                     • enables sales directly out of the App
                                     • high contact frequency and -quality

                                                                                    FLEXSLIDER

                                            POSITION                     POSITION            POSITION       EXCLUSIVE
                                               1                            2                   3            (Pos. 1-3)

                                             750.00 €                    450.00 €                270.00 €   1,200.00 €
Contacts per month
                                            per month                    per month           per month      per month
15,780
according to the publisher, Ø 2020   All prices exclude statutory VAT.

                                     CROSSMEDIA DISCOUNT 10% (on App-Price)

                                     AGENCY COMMISSION 15%
                   FlexSlider
                         ....

                  Flexslider
                        ....
DISPLAY ADS		                                     WWW.BIKE-MAGAZIN.DE                                                                             14

             „ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
               PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
                                                                                                 source: VDZ, Editorial Media Factbook

                                                    DESKTOP

                                                       FORMS OF ADVERTISING                           SIZE IN PIXEL                         CPT

                                                     Fullsizebanner                             468 × 60 (max. 620 x 60)                 10.00 €

                                                     Medium Rectangle                                   300 × 250                        40.00 €

                                                     Skyscraper / Wide Skyscraper                     120/160 × 600                      40.00 €

                                                     HalfpageAd                                         300 × 600                        49.00 €

                                                     XXL Banner                                          728 × 90                        30.00 €

                                                     AdBundle                              300 × 250 / 160 × 600 / 728 × 90              37.00 €

                                                     BillboardAd                                        900 × 250                        49.00 €

Page impressions                                     Wallpaper                                728 × 90 und 120/160 × 600                 59.00 €
2,416,813                                            FireplaceAd                           300 x 600 / 1024 x 100 / 300 x 600            70.00 €

Visits                                               Parallax                                            500 x 990                       45.00 €
1,278,529                                            FloorAd                                            1200 × 200                       70.00 €

Unique user*
676,718                                             MOBILE
IVW 08/20
                                                                WERBEMITTEL                         FORMAT IN PIXEL                         TKP
*according to the publisher 08/20
                                                     Mobile Banner 6:1                                    320 × 50                      30.00 €

                                                     Mobile Banner 4:1                                    320 × 70                      30.00 €

                                                     Mobile Banner 2:1                                   320 × 150                      35.00 €

                                                     Medium Rectangle Mobile                             300 × 250                      40.00 €

                                                     HalfpageAd                                          300 × 600                      49.00 €

                                                     Parallax                                            375 x 680                      45.00 €

                                                     Catfish                                             320 × 100                      50.00 €

                                                    CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.

+ Targeting per criterion 2.50 € CPT                                                    COMBINATION DIS-                    CROSSMEDIA
                                                       VOLUME DISCOUNT
                                                                                            COUNT                            DISCOUNT
+ Sticky 2.50 € CPT*
                                                      200,000 AI           5%        2 Websites            5%
+ Expandable 5.00 € CPT
                                                      400,000 AI           7%        3 Websites            7%            Crossmedia discount
* bookable for Wallpaper and FireplaceAd                                                                                  Print / Online 10%
                                                      650,000 AI          10%        4 Websites          10%                 (on online-price)

                                                      800,000 AI          15%        5 Websites          15%
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.

                                                    Examples of formats and information on
                                                    www.dk-mediasales.de/digital-ads
VIDEO ADVERTISING                                                                                                                                     15

              „LONGER DURATION OF VISIT MEANS GREATER ATTENTION
                  AND AWARENESS POTENTIAL FOR ADVERTISING.“
                                                                                                       source: VDZ, Editorial Media Factbook

                                                             InPage Video Ads are great if you have video content which should
                                                             be delivered eye catching with a high reach. We deliver a display
                                                             ad with an integrated video clip on our websites.

                                                             Depending on the format, other functionalities such as full screen
                                                             or expandable can be activated for the campaign.

                                                             You only have to provide us with a banner as well as a video which
                                                             are linked and delivered by us. As a result, there is no need for
                                                             complex programming or embedding of the video in the ad.
Page impressions
                                                             For the Video Banner as well as Video InRead even the delivery of
2,416,813
                                                             only one video is necessary.
Visits
1,278,529
IVW 08/20

                                                             INPAGE VIDEO ADS

     VOLUME          COMBINATION         CROSSMEDIA             ADVERTISING SIZE                           SIZE IN PIXEL                        CPT
    DISCOUNT          DISCOUNT            DISCOUNT
 200,000 AI    5%    2 Websites   5%                          Video Banner                                    300 × 250                        55.00 €

 400,000 AI    7%    3 Websites   7%   Crossmedia discount    Video InRead                                    640 × 480                        50.00 €
                                        Print / Online 10%
 650,000 AI    10%   4 Websites 10%      (on online-price)    Video FloorAd                                  1200 × 200                        75.00 €

 800,000 AI    15%   5 Websites 15%                           Video Background                 300 x 600 / 1024 x 205 / 300 x 600              80.00 €

                                                             CPT = Costs per Thousand.
AGENCY COMMISSION 15%                                        All prices exclusive VAT, subject to change without notice.

                                                             Contact us if you are interested in video productions,
                                                             test winner videos and further integration solutions.

                                                             Examples of formats and information on
                                                             www.dk-mediasales.de/digital-ads
NEWSLETTER                                                                                                                       16

              APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
                                                                                  source: VDZ, Editorial Media Factbook

                                                The BIKE newsletter regularly informs the subscribers about
                                                brand-new events, new developments on the market, and
                                                provides a preview of the upcoming print edition.

                                                The fact that the users have subscribed to our newsletters
                                                on their own is the reason for exceptionally good results of
                                                advertising in the newsletters.

                                                Newsletter offers:

                                                • High opening rates

                                                • Advertising surrounded by editorial context

                                                • Exclusiveness (max. 3 presenter placements per newsletter)

                                                • Frequency: biweekly

                                                                                    SIZE IN PIXEL

                                                      PRESENTER                    PRESENTER                       PRESENTER
                                                          1                            2                               3

                                                          600 x 150                   600 x 150                     600 x 150

                                                        75,00 € TAP                 65,00 € TAP                    55.00 € CPT

                                                CPT = Costs per thousand subscriptions. All prices exclusive VAT

Subscribers
88,345
Opening rate
21.54 %
as of September 2020

CROSSMEDIA DISCOUNT 10% (on newsletter price)

AGENCY COMMISSION 15%

                                                                       Placement without commitment.
CONTENT MARKETING                                                                                                                                      17

Content Marketing plays an increasingly important role in           „EDITORIAL MEDIA OFFER HIGH
communication.
                                                                   FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:                                                    TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand     AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
                                                                       CATCHING ADVERTISING.“
                                                                                                                       source: VDZ, Editorial Media Factbook

                                                                   SPONSORED NEWS WEBSITE
                                                                   We offer you to book sponsored news on our websites. With
                                                                   this Format you can publish industry, company or product
                                                                   news in the look and feel of the respective website.

                                                                   After clicking on the news as a teaser, our users will be taken
                                                                   to a further article or directly to your company website.

                                                                   The strong awareness of the sponsored news as a type of
                                                                   content marketing is proved: The performance values of spon-
                                                                   sored news are significantly higher compared to display ads.

                                                                   Price per month and site:

                                                                   2,750.00 €
                                                                   including reporting, support and a weekly change of your content.
                                                                   All prices exclusive VAT, subject to change without notice.

                                                                   SPONSORED NEWS NEWSLETTER
                                                                   Sponsored News are also available in our newsletters. There
                                                                   you can publish industry, company and product news in
                                                                   the look and feel of the respective newsletter.

                                                                   After clicking on the industry news as a teaser, our users will
                                                                   be taken to a further article on the website or directly to your
                                                                   company website.

         ANZEIGE                                                   The industry news on our websites have shown that this
                                                                   advertising format is perceived and accepted by the user and
                                                                   therefore produces the best performance values.

                                                                   Price per newsletter and issue:

                                                                   3,550.00 €
                                                                   including reporting and support.
                                                                   All prices exclusive VAT, subject to change without notice.
CONTENT MARKETING                                                                                                                              18

                                                                            ADVERTORIAL
                                                                            Catch our users with your comprehensive product information
                                                                            in an editorial environment.
                                                                            Use the high receptivity of the reader for your brand/product.

                                                                            The integration of an advertorial is possible on our websites.
                                                                            A Display Ad is included in the package to increase the reach
                                                                            of the advertising special. If the user clicks on the ad he will
                                                                            be forwarded to the ad special. Additional display ads can be
                                                                            booked.

                                                                            POSSIBLE INTEGRATION COMPONENTS
                                                                            • Picture gallery
                                                                            • Video-Integration
                                                                            • Links to your website
                                                                            • E-Paper Integration

                                                                            OPTIONS
                                                                            Online-Advertorial A
                                                                            • incl. AdBundle with 100,000 Ad Impressions
                                                                            • incl. technical costs (2,500.00 €)
                                                                            • incl. feature-element in the side column
                                                                            6,900.00 €

                                                                            Online-Advertorial B
                                                                            • incl. BilllboardAd with 100,000 Ad Impressions
                                                                            • incl. technical costs (2,500.00 €)
                                                                            • incl. feature-element in the side column
                                                                            7,500.00 €
The screenshot is just an example, since it is an individual product. All
prices exclusive VAT.

                                                                            ONLINE ADVENT CALENDAR
                                                                            With the online advent calendar in BIKE and TOUR you can
                                                                            place and present your product prominently throughout the
                                                                            Christmas Season. The windows of each day will be activated
                                                                            and clickable at the appropriate day. By clicking on a window,
                                                                            the user will be forwarded to an article about the product, with
                                                                            detailed text and images, along with the registration form to win
                                                                            that product. The top prize is activated and playable from the
                                                                            01.12.2021.
                                                                            The calendar will be supported and promoted with editorial
                                                                            content in our magazines, on our websites, newsletters and
                                                                            facebook. The positive feedback from previous years and an
                                                                            entry, on average, of more than 15,000 players per window
                                                                            speaks for itself!

                                                                            For more details please contact your sales manager.

                                                                            www.bike-magazin.de/adventskalender
EVENTS                                                                                                                 19

       EVENT                      DATE                  PLACE                             WEBSITE

E-MOTIONS
                          14.05.2021-16.05.2021      Millstatt (A)     www.dk-mediasales.de/e-motions
the E-BIKE Event

TOUR Transalp             20.06.2021-26.06.2021                        www.dk-mediasales.de/tour-transalp

BIKE Women Camp           01.07.2021-04.07.2021      Molveno (I)       www.dk-mediasales.de/bike-women-camp

BIKE Transalp             04.07.2021-10.07.2021                        www.dk-mediasales.de/bike-transalp

BIKE Festival                                        Saalfelden
                          10.09.2021-12.09.2021                        www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang                                  Leogang (A)

BIKE Festival Willingen   24.09.2021-26.09.2021     Willingen (D)      www.dk-mediasales.de/bike-festival-willingen

E-MTB Trail Camp          09.10.2021-12.10.2021       Kaltern(I)       www.emtb-camp.com

BIKE Festival Riva        15.10.2021-17.10.2021   Riva del Garda (I)   www.dk-mediasales.de/bike-festival-garda-trentino

BIKE Cross-
                              October 2021          St. Englmar
Country-Camp
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