MEDIA INFORMATION 2020 - Europe's No. 1 racing bike magazine - PRICE LIST No. 42 - Delius Klasing
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SUMMARY 2
TOUR PRINT TOUR DIGITAL
The magazine 3 TOUR App 12
Readership 4 TOUR App FlexSlider 13
Dimensions / Rates Display Ads 14
Publication schedule 5
Video Advertising 15
Editorial section 6
Newsletter 16
Special rate TOUR RADMARKT 7
Content Marketing
Ad Specials 8 Sponsored News 17
Test label 9 Advertorial 18
DK-Brand-Combination 10 EVENTS 19
TOUR Poland 11 Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Thomas Musch
www.dk-mediasales.de/ 33602 Bielefeld, Germany redaktion@tour-magazin.de
kontakt-radsport Fon +49 521 559 0 Steinerstr. 15 D
81369 Munich, GermanyTHE MAGAZINE 3
ELDORADO
Die WM-Stadt Harrogate lockt mit
traumhaften Strecken vor der Haustüre
und einer lebhaften Radkultur
WM-
VORSCHAU
Yorkshire
FAN- Nur fünf Jahre nach dem Start der
Tour de France in Leeds mit Millionen
MEILEN
jubelnder Fans rückt Yorkshire erneut ins
Rampenlicht der Radsportwelt. Was macht
die Region im Norden Englands für den
Rennradsport so attraktiv? Eine Spurensuche
im Land der Rad-Enthusiasten
16 TOUR 9-2019 9-2019 TOUR 17
Published since THE MAGAZINE THE MARKET
1977
In a confusing market, TOUR as the The racing bike is a fascinating piece of
Readers
leading German-language racing bike sports equipment, it combines dynamics
390,000 AWA 2019 (frequency of 6)
magazine offers reliable orientation and and speed, attracts with noble tech-
Sold circulation portrays the entire fascination of racing nology - and it becomes more and more
63,277 copies IVW II/2019
cycling. The editorial team‘s leitmotif versatile and versatile. The spectrum
Frequency of publication is to provide the committed amateur ranges from comfortable touring racers,
monthly sportsman with comprehensive infor- aerodynamic competition machines and
Magazine size mation with a high level of journalistic hi-tech racing bikes to relaxed gravel
210 mm × 280 mm competence, for example through bikes for new adventures on and off the
Processing elaborate and well-founded product road. Road cyclists train consistently,
Perfect binding tests from the company‘s own labo- live consciously, eat healthily, like to
Copy price ratory. The editorial team of enthusiastic compete with others, are open to new
€ 5.50 cyclists and seasoned journalists ideas, know how to appreciate fairness,
observes and evaluates trends, gets to sportsmanship and performance. They
the bottom of things, reports from the are knowledgeable individualists and
scene for the scene. Over the years, competent opinion leaders in their
specialist knowledge, independence environment. Their demand for quality,
and credibility have created an unusually innovation and exclusivity characterises
close reader-page bond: More than half the growing market.
of the magazine‘s regular buyers are individualists and competent opinion
subscribers. leaders. Their commitment to quality,
innovation and exclusivity characterizes
this growing market.READERSHIP 4
390,000 TRENDSETTER
readers are reached by TOUR
TOUR readers are
per issue. This gives TOUR
more reach than any other AND
roadbike magazine.
INNOVATORS
91%
of our readers are men
1,556
EURO
at free disposal
121
MINUTES
is the average
reading time
7 TIMES per month per issue
the reader picks up
each issue
TYPES OF CYCLISTS
66% of readers are „touring athletes“. They ride
racing bikes to stay fit. Nature experience and
3,968
recreation are the motives of the „discoverers“
(17%), who sometimes ride a gravel bike or cross
bike. The „competition“ types are same with 17%.
EURO 2,416
average net household income
EURO
(total population 3,163 Euro) per year for accessories, travel and clothing
TRAVEL PLANS
32.2% of TOUR readers spent their last cy-
cling holiday in Spain, most of them (73.1%)
in Mallorca. Italy ranks second (31.0%),
47.4
YEARS
almost on a par with Germany (30.9%), is the average age
Austria (21.7%) and France (13.0%). of TOUR readers
Source: AWA 2019 (frequency of 6) and Readers Survey 2019 (Market Research)PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2020 18.12.2019 06.11.2019 18.11.2019 02/2020 22.01.2020 training plan (XXL size) 03.12.2019 13.12.2019 03/2020 19.02.2020 readers survey and TOUR Transalp 08.01.2020 20.01.2020 04/2020 18.03.2020 women special (XXL size) 05.02.2020 17.02.2020 05/2020 15.04.2020 gravel special (XXL size) 02.03.2020 12.03.2020 06/2020 13.05.2020 27.03.2020 08.04.2020 07/2020 17.06.2020 30.04.2020 13.05.2020 08/2020 15.07.2020 02.06.2020 15.06.2020 09/2020 19.08.2020 Tour de France Special 08.07.2020 20.07.2020 10/2020 25.09.2020 14.08.2020 26.08.2020 11/2020 21.10.2020 09.09.2020 21.09.2020 12/2020 18.11.2020 07.10.2020 19.10.2020 01/2021 16.12.2020 04.11.2020 16.11.2020
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook 2019
2/1 page
Trim size* 420 × 280
SIZE 4c / bw
App
1/1 9,520.00 € included
+ linkactivation
1/2 5,000.00 € + picture gallery
1/3 3,600.00 € + videos
1/4 2,700.00 €
2/1 14,280.00 €
1/1 page
Trim size* 210 × 280
POSITIONS
4c / bw
inside front cover 10,550.00 €
inside back cover 9,850.00 €
back cover 10,850.00 €
Opening Spread 15,800.00 €
1/2 page vertical 1/2 page horizontal The prices quoted are exclusive VAT.
Trim size* 103 × 280 Trim size* 210 × 136
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
12 adverts 12 % 9 pages 18 % 5 issues 20 %
1/3 page vertical 1/3 page horizontal 18 adverts 15 % 12 pages 21%
Trim size* 70 × 280 Trim size* 210 × 95 24 adverts 18 %
AGENCY COMMISSION 15%
SERIES DISCOUNTS
Series discounts, extended volume discounts and sales bonus are available upon
1/4 page 1-column 1/4 page 2-columns request.
Trim size* 55 × 280 Type area 90 × 124
Reprints and pfds of editorial content on request.
Please ask for our price list.
1/4 page 4-columns
Trim size* 210 × 70 * All advertisements with bleed format must have a trim of 3 mm around the page. All important elements have to be
10 mm away from the trim. All format specifications in mm (Width x Height)DIMENSIONS / RATES 7
SPECIAL RATE TOUR RADMARKT
SIZE b/w 2c 4c
1/1 5,350.00 € 6,500.00 € 8,810.00 € App
included
1/2 2,715.00 € 3,299.00 € 4,471.00 € + linkactivation
1/3 1,812.00 € 2,197.00 € 2,984.00 €
1/1 page 1/4 1,350.00 € 1,644.00 € 2,238.00 €
Type area 184 × 252
Trim size* 210 × 280 1/8 680.00 € 822.00 € 1,117.00 €
1/16 340.00 € 416.00 € 563.00 €
1/32 173.00 € 213.00 € 284.00 €
The prices quoted are exclusive VAT.
ISSUE DISCOUNT
1/2 page vertical 1/2 page horizontal 3 issues 15 %
Type area 90 × 252 Type area 184 × 124
6 issues 25 %
Trim size* 103 × 280 Trim size* 210 × 136
12 issues 45 %
No further discounts!
AGENCY COMMISSION 15%
1/3 page horizontal
Type area 184 × 82
CLASSIFIED ADVERTISING PER MM/1-COLUMN
b/w = 6.10 € 2c = 7.45 € 4c = 10.15 €
CODE CHARGE
9.24 €
1/4 page 1-column 1/4 page 2-columns STARTING OFFERS
Type area 43 × 252 Type area 90 × 124
For first time advertisers are available on request
SPECIAL POSITION
Not available in TOUR-Market.
1/4 page 4-columns 1/8 page
Type area 184 × 60 Type area
1-column 43 × 124
2-columns 90 × 60
4-columns 184 × 28
1/16 page 1/32 page
Type area Type area 43 × 28
vertical 43 × 60
horizontal 90 × 28
* Trim on all sides +3 mm. Text and image-critical parts must be placed 10 mm from the outside.
Minimum size for adverts = 10 mm 1-column. All format specification in mm (Width x Height)AD SPECIALS 8
INSERTS
MAXIMUM MINIMUM SUBSCRIPTION
WEIGHT SEASONAL PRICES* BOOKING
SIZE BOOKING CIRCULATION
ISSUE ISSUE
2/20, 7/20 - 01/21 3/20 - 06/20
up to 25 g 90.00 € per thsd. 100.00 € per thsd. Partial
190 x 270 mm booking Domestically,
up to 50 g 120.00 € per thsd. 135.00 € per thsd. 3 samples upon based on 20,000 can only
issuing of the Nielsen copies be booked
up to 75 g 145.00 € per thsd. 165.00 € per thsd. order areas as a whole
possible.
up to 100 g 195.00 € per thsd. 220.00 € per thsd.
up to 125 g 265.00 € per thsd. on request
*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.
Transfer your insert in the APP. Find more information on page 12.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + Costs for 1/1 page carrier ad
+ Extra expenses for booking a subscription circulation.
booklet 68.00 € per thsd.
Stand samples and 10 adhesive inserts for test run before the
product sample from 77.00 € per thsd. closing date.
BOUND INSERTS
SIZE PRICE
2-page 85.00 € per thsd.
4-page 110.00 € per thsd. Paper: 70-150g/m2
6-page 130.00 € per thsd. Formats: for technical specifications, please contact the Media Sales
Department.
8-page 150.00 € per thsd. Insertion: only overall
12-page 170.00 € per thsd.
16-page 190.00 € per thsd.
The prices quoted are exclusive VAT.
Additional information about our Ad Specials on www.dk-mediasales.de/ad-specials
AGENCY COMMISSION 15%
IMPORTANT DETAILS:
Machine processing of loose inserts requires a closed edge. For inserts excising the width of the magazine this has to be the
longside. For inserts that have to be added manually extra costs will be charged. Extra costs for subscription circulation.
Ad Specials are not valid for discount!
Loose inserts and bound inserts containing ads of third parties only after consultation with the publishing house.
All other special insertions on request.
The material must be delivered at least three weeks before the on-sale date (duty paid and delivered free to the printers).
Shipping documents are obligatory! Please include the following details: reason for transfer, magazine, number of issue, total
weight, volume and pack size.TEST LABEL 9
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins on the day
the test label is received.
Please use the label only with reference to the source.
TEST LABEL
DIGITAL USE PRINT AND DIGITAL USE
(WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING, PROMO-
MAILINGS...) TIONAL FLYERS...)
480.00 € 1,440.00 €
all prices plus statutory VAT
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.DK-BRAND-COMBINATION 10
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %TOUR POLAND 11
TOUR POLAND
• Circulation: about 9,400 copies
• 4 × per year in Poland
CONTACT POLAND
Grzegorz Radziwonowski
fon: +48 606 120 931
g.radziwonowski@magazynbike.pl
Magazyn TOUR
ul. Dembowkiego 128/1
51-669 Wroclaw
POLANDTOUR APP 12
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY. HIGH-
QUALITY CONTENT IS VALUED BY USERS REGARDLESS OF THE
OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook 2019
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
980.00 €
combination
6 weeks supplement incl.
10 link activations*
(from the first
+ picture gallery
day of sale) + Video integration
App Only 1,150.00 €
*further link activations according to effort
Sales per issue
5,534
contacts per issue
16,332
App user per day
526
according to the publisher, Ø 2019
AGENCY COMMISSION 15%
All prices exclude statutory VAT.
See booking deadline and delivery schedule for data on page 5. Additional multimedia features (audio files, videos, galleries and links) on request.TOUR APP FLEXSLIDER 13
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the FlexSlider as a display ad.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different positions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
Contacts per month
POSITION POSITION POSITION EXCLUSIVE
15,780 1 2 3 (Pos. 1-3)
according to the publisher, ø 2019
750.00 € 450.00 € 270.00 € 1,200.00 €
per month per month per month per month
All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%
FlexSlider
....DISPLAY ADS WWW.TOUR-MAGAZIN.DE 14
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER PER
PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook 2019
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Wallpaper 728 × 90 and 120/160 × 600 59.00 €
Page impressions FireplaceAd depending on the website 70.00 €
2,499,112
Parallax 630 x 840 (630 × 300 visible) 45.00 €
Visits FloorAd 1200 × 200 70.00 €
753,833
Unique user* MOBILE
216,125
IVW 08/19 FORMS OF AVERTISING SIZE IN PIXEL CPT
*according to the publisher 08/19
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
Parallax 320 × 150 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
Print / Online 10%
AGENCY COMMISION 15% 650,000 AI 10% 4 Websites 10% (on online-price)
Creation of the advertisement with a surcharge. 800,000 AI 15% 5 Websites 15%
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 15
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION AND
AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook 2019
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video which
are linked and delivered by us. As a result, there is no need for
complex programming or embedding of the video in the ad.
Page impressions For the Video Banner as well as Video InRead even the delivery of
2,499,112 only one video is necessary.
Visits
753,833
IVW 08/19
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background depending on the website 80.00 €
AGENCY COMMISSION 15%
Contact us if you are interested in video productions,
test winner videos and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 16
„APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook 2019
The TOUR newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: biweekly
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT
Subscribers
37,491
Opening rate
31.63%
as of September 2019
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
You can find an example of a newsletter at
www.dk-mediasales.de/digital-ads
Placement without commitment.CONTENT MARKETING 17
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication. FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason:
TEAMS, TAILORED SOLUTIONS
AND PLENTY OF ROOM FOR EYE-
Content used in environments thematically related to the brand CATCHING ADVERTISING.“
or product provides an effective and efficient way to strengthen Quelle: VDZ, Editorial Media Factbook 2019
a brand‘s image or generate leads.
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,750.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
2,700.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 18
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
The screenshot is just an example, since it is an individual 7,500.00 €
product. All prices exclusive VAT.
ONLINE ADVENT CALENDAR
With the online advent calendar in TOUR and BIKE, you can
place and present your product prominently throughout the
Christmas Season. The windows of each day will be activated
and clickable at the appropriate day. By clicking on a window,
the user will be forwarded to an article about the product, with
detailed text and images, along with the registration form to win
that product. The top prize is activated and playable from the
01.12.2020.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 15,000 players per window
speaks for itself!
For more details please contact your sales manager.
www.tour-magazin.de/adventskalenderEVENTS 19
EVENT DATE PLACE WEBSITE
E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com
TOUR Transalp 21.06.2020-27.06.2020 www.dk-mediasales.de/tour-transalp
BIKE Women Camp 25.06.2020-28.06.2020 Molveno (I) www.dk-mediasales.de/bike-women-camp
BIKE Transalp 05.07.2020-11.07.2020 www.dk-mediasales.de/bike-transalp
BIKE Festival Riva 24.07.2020-27.07.2020 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
E-MOTIONS
07.08.2020-09.08.2020 Millstatt (A) www.dk-mediasales.de/e-motions
the E-BIKE Event
BIKE Festival Willingen 02.10.2020-04.10.2020 Williingen (D) www.dk-mediasales.de/bike-festival-garda-willingen
BIKE Festival Saalfelden
11.09.2020-13.09.2020 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Cross-
October 2020 St. Englmar
Country-CampYou can also read