2018 MEDIA KIT - Athlon Media Group
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MEDIA KIT 2 018
READER PROFILE
2 018
ATHLON SPORTS’ PRESEASON ANNUALS offer dominant
preview coverage for every fan of sports, from the passionate
enthusiast to the weekend warrior. With a rich heritage of
authoritative analyses, respected predictions and celebrated
photography, they fuel the unmatched excitement and
TOTAL AUDIENCE 4.6 MILLION*
anticipation that only preseason can provide.
As the leading publisher of preseason annuals for more than 50
years, Athlon Sports is one of the most anticipated preseason
83% 17%
publications and is sold in more than 60,000 outlets nationwide.
Supported by the largest staff of sports experts in the country,
premium content includes 10+ titles featuring regional covers and
coverage (5 regional NCAA Football, 1 National NCAA Football,
NFL, NFL Draft, NFL Fantasy, NCAA Basketball, MLB, NASCAR).
62% 60% 71%
ATTENDED COLLEGE OWN A HOME EMPLOYED
Source: Publishers Estimate. *Estimated 2018 audience based on 1,847,000 distribution.
2017 RATES | 2 018
ATHLON SPORTS RACING
Go behind the scenes of NASCAR’s three national touring series with in-depth interviews,
hard-hitting features, track profiles and previews, and rankings of each driver and team in
America’s no. 1 spectator sport.
RACING $9.99 – ON SALE: 1/16/18
Distribution: 95,000 | Ad Close: 12/5/17 | Ad Materials: 12/12/17
UNIT SIZE NET RATE
Full Page $16,000
1/2 $8,800
1/3 $5,808
ATHLON SPORTS BASEBALL
Get preseason analysis, predictions and team-by-team previews of all 30 clubs with rosters,
stats and schedules. Plus, a peek into the college baseball Top 25.
BASEBALL $9.99 – ON SALE: 1/30/18
Distribution: 220,000 | Ad Close CV: 12/22/17 | Ad Materials CV: 12/29/17
| Ad Close ROB: 12/22/17 | Ad Materials ROB: 1/3/18
UNIT SIZE NET RATE
Full Page $24,200
1/2 $13,310
1/3 $8,784
ATHLON SPORTS PRO FOOTBALL DRAFT
Prepare for draft day with detailed analysis on the year’s draft class from former NFL personnel,
a look at the needs of all 32 NFL teams, in-depth features on top ranked players and a mock
draft to get you through the first three rounds.
PRO FOOTBALL DRAFT $9.99 – ON SALE: 3/13/18
Distribution: 135,000 | Ad Close: 1/30/18 | Ad Materials: 2/6/18
UNIT SIZE NET RATE
Full Page $15,100
1/2 $8,305
1/3 $5,481
2017 RATES | 2 018
ATHLON SPORTS COLLEGE FOOTBALL REGIONAL TITLES $9.99– ON SALE: 5/22/18
REGIONAL COLLEGE FOOTBALL
Dive in to college football with in- Total Regional Distribution: 332,000* | Ad Close CV: 4/3/18 | Ad Materials CV: 4/10/18
depth team-by-team previews,
along with our preseason Top 25. ACC: 56,000 | Big 12: 41,500 | Big Ten: 72,000 | Pac 12: 60,000 | SEC: 85 ,000
Plus, All-America teams, All-Con-
ference teams, regional features UNIT SIZE NET RATE (COMBINED)
and everything else you need Full Page $35,500
to know about the upcoming
season. 1/2 $19,525
1/3 $12,866
ATHLON SPORTS NATIONAL COLLEGE FOOTBALL
Get team previews for all 130 FBS schools along with All-America teams, position-by-position
rankings, a recruiting rundown, preseason Heisman Trophy candidates and so much more.
NATIONAL COLLEGE FOOTBALL $9.99 – ON SALE: 5/22/18
Distribution: 240,000 | Ad Close: 4/10/18 | Ad Materials: 4/17/18
UNIT SIZE NET RATE
Full Page $25,200
1/2 $13,860
1/3 $9,147
ATHLON SPORTS PRO FOOTBALL
Kick off the season with features on all 32 teams in the National Football League by beat writers
nationwide. Notes from the NFL Draft and a look back at previous drafts, oddball stats and stories,
and images from game day make this an NFL fan’s must-read magazine. Plus: schedules, stats,
depth chart analysis and fantasy football insight.
PRO FOOTBALL $9.99 – ON SALE: 6/5/18
Distribution: 340,000 | Ad Close: 4/24/18 | Ad Materials: 5/1/18
UNIT SIZE NET RATE
Full Page $50,000
1/2 $27,435
1/3 $18,106
*Includes second run distribution.
2017 RATES | 2 018
ATHLON SPORTS FANTASY FOOTBALL
Line up the perfect fantasy football team with a 280-player big board, 500 players ranked and
3,200 projected stats, along with position-by-position breakdowns and team-by-team analysis.
FANTASY FOOTBALL $9.99 – ON SALE: 6/19/18
Distribution: 240,000 | Ad Close: 5/8/18 | Ad Materials: 5/15/18
UNIT SIZE NET RATE
Full Page $28,000
1/2 $15,400
1/3 $10,165
ATHLON SPORTS COLLEGE BASKETBALL
Preview the upcoming season with a preseason Top 20, a complete Field of 68 NCAA Tournament
Bracket, 500 ranked high school recruits and team-by-team predictions for all 351 Division I schools.
COLLEGE BASKETBALL $9.99 – ON SALE: 9/4/18
Distribution: 167,000 | Ad Close: 7/24/18 | Ad Materials: 7/31/18
UNIT SIZE NET RATE
Full Page $17,800
1/2 $9,789
1/3 $6,462
COVER PREMIUMS SPECIAL UNITS
Cover 2 (IFC) – Earned Rate Plus 20% Inserts, gatefolds, business reply cards and special
Cover 3 (IBC) – Earned Rate Plus 20% unit rates on request. The special units contribute to,
but do not earn, unit discounts and must be reserved.
Cover 4 (BC) – Earned Rate Plus 20%
2017 PRINT AD SPECS | 2 018
FILE FORMATS:
SPACE BLEED TRIM LIVE AREA NON-BLEED Preferred format: PDF/X-1A
Two Page FILE RESOLUTION REQUIREMENTS:
16.25” x 10.75” 16” x 10.5” 15” x 10” 15” x 10”
Spread
• PDF/X-1A
Full Page/ 8.25” x 10.75” 8” x 10.5” 7” x 10” 7” x 10” • 300 dpi/2400 dpi for Line Work
Cover
2/3 Page LIVE MATTER REQUIREMENTS:
N/A N/A 4.625” x 10” 4.625” x 10”
(Vertical)
• Set the offset setting to .167 when creating PDF/X-1A
1/2 Page files so the standard trim, bleed and center marks
N/A N/A 3.5” x 10” 3.5” x 10”
(Vertical) are included but not in the “live” image area or
“bleed” area.
1/2 Page N/A N/A 7.5” x 4.75” N/A • Single page ads should be built to 100% trim size with
(Horizontal)
the marks & bleeds option turned on. If ad bleeds,
1/2 Page extend bleed a minimum of 1/8” beyond trim. Keep live
N/A N/A 4.625” x 7” 4.625” x 7”
Island matter in a minimum of 1/4” inside trim dimensions.
1/2 Page • Partial page ads should be built to 100% of their actual
16.25” x 5.5” 16” x 5.25” 15.5” x 4.75” N/A trim size with the marks & bleeds option turned on.
Spread
If ad bleeds, extend bleed a minimum of 1/8” beyond
1/3 Page trim. Keep live matter a minimum of 1/4” inside
N/A N/A 2.25” x 10” 2.25” x 10”
(Vertical) trim dimensions.
1/3 Page • All non-bleeds ads should be built to 100% of the
N/A N/A 7” x 3.25” 7” x 3.25” non-bleed specs.
(Horizontal)
• All Bleed Ads—Keep live matter a minimum of 3/8”
1/3 Page N/A N/A 5.25” x 5.5” 5.25” x 5.5” inside the bleed dimensions on all four sides.
(Square)
• Spread Ads: Keep live matter 1⁄4” away from either
1/4 Page side of center or 1/2” total across the gutter. For spread
N/A N/A 2” x 10” 2” x 10”
(Vertical) ads with a headline crossing over the gutter, contact
production department if the visual spacing between
1/4 Page N/A N/A 3.5” x 5” 3.5” x 5” words or letter is critical.
(Horizontal)
FILE SPECIFICATIONS & GENERAL GUIDELINES:
• Files must be prepared to AMG/PARADE’s published
specs, and in accordance with SWOP 2013
specifications. If the above guidelines are not met, the
AD SUBMISSION color quality of print reproduction may vary.
• To join go to: http://athlonsportsannuals.sendmyad.com • Do not apply style attributes to basic fonts.
• When establishing an account please observe the minimum requirements to • Include and/or embed all fonts, images/scans, logos
avoid processing errors. and artwork.
1. Create an account, if not already established. • On 4/C ads, Pantone colors, other spot colors, and
non-CMYK elements must be converted to CMYK.
2. Choose publication: i.e. College Basketball
• Four color solids should not exceed SWOP density
3. Choose the issue: i.e. 9/5/17
of 300%.
• To create a rich black use 100% K and 60% C.
Send Proofs to:
• Color type, reverse type and/or line art should not be
Athlon Sports less than .007 at the thinnest part of the character.
2451 Atrium Way Suite 320 Single color type should be no less than .004 at the
Nashville, TN 37214 thinnest part of the character.
Attn: Sam Payne • To avoid low-res (soft type) or 4/c black type,
type should be built in InDesign or Illustrator and not
Main Production Contact: within Photoshop.
• Reverse type should use a dominant color (usually 70%
Sam Payne
or more) for the shape of the letters. Where practical
615-440-5552
and not detrimental to the appearance of the job,
sam.payne@amgparade.com make the type in the subordinate colors slightly larger to
minimize register problems on the production press.
CUSTOM AD UNITS
• All supplied materials intended for use in AMG/PARADE
Custom ad units include Dutch Doors, Cover Wraps, Pop-Ups, Business Reply Cards, publications must be properly trapped.
and more. Contact a sales representative for more information and specifications. • AMG/PARADE will no longer require color proofs.
READER PROFILE
2 018
TARGET SWEET SPOT
SPORTS FANS MEN 35+
ATHLON SPORTS & LIFE is the
sports fan’s better living playbook.
We give our readers authoritative and
entertaining insight into the season
ahead, and explore life off the field
TOTAL AUDIENCE 20 MILLION*
and court with the superstar faces
of sports. With engaging features on
food & drink, the outdoors & travel,
health & fitness, and fashion & gear,
81% 19%
Athlon Sports & Life reaches loyal and
engaged men looking for must-have
tools to better their busy lives.
59% 66% 74%
ATTENDED COLLEGE OWN A HOME EMPLOYED
Source: GfK MRI Spring 2016; Publisher’s Prototype; *Estimated 2018 audience based on 6,000,000 circulation.
EDIT CALENDAR | 2 018
ON SALE – 01/29/18
ON SALE – 08/19/18
JANUARY/FEBRUARY
SPACE CLOSE – 12/22/17
SPACE CLOSE – 07/17/18
MATERIALS CLOSE – 01/02/18
AUGUST
MATERIALS CLOSE – 07/23/18
SPORTS FANS’ ULTIMATE GUIDE TO 2018
NFL SEASON PREVIEW
SUPER BOWL FEATURE:
PROFILES OF SUPER BOWL LEGENDS FANTASY FOOTBALL DRAFT GUIDE
WINTER OLYMPICS PREVIEW
NASCAR SEASON PREVIEW
ON SALE – 03/18/18 ON SALE – 09/16/18
SPACE CLOSE – 02/13/18 SPACE CLOSE – 08/14/18
SEPTEMBER
MARCH
MATERIALS CLOSE – 02/16/18 MATERIALS CLOSE – 08/20/18
MAJOR LEAGUE BASEBALL PREVIEW NHL SEASON PREVIEW
MARCH MADNESS PREVIEW FALL FASHION FOCUS
FAMOUS FANS
ON SALE – 04/15/18 ON SALE – 10/21/18
SPACE CLOSE – 03/13/18 SPACE CLOSE – 09/18/18
OCTOBER
APRIL
MATERIALS CLOSE – 03/19/18 MATERIALS DUE – 09/24/18
NFL DRAFT PREVIEW
NBA PREVIEW
KENTUCKY DERBY SPECIAL
ATHLETES & THEIR PETS
ON SALE – 05/20/18 ON SALE – 11/18/18
SPACE CLOSE – 04/17/18 SPACE CLOSE – 10/16/18
NOVEMBER
MATERIALS CLOSE – 04/23/18 MATERIALS CLOSE – 10/22/18
MAY
ATHLON SPORTS & LIFE AWARDS HOLIDAY GIFT GUIDE FOR SPORTS FANS
OUTDOORS ISSUE WHERE ARE THEY NOW?
GUYS WHO GIVE BACK
ON SALE – 06/17/18 ON SALE – 12/16/18
SPACE CLOSE – 05/15/18 SPACE CLOSE – 11/13/18
JUNE/JULY
DECEMBER
MATERIAL CLOSE – 05/21/18 MATERIALS DUE – 11/19/18
COLLEGE FOOTBALL 2018 YEAR IN REVIEW
SEASON PREVIEW BOWL GAME PREVIEW
WORLD CUP PREVIEW
Editorial content and dates are subject to change.
2018
RATE CARD
2 018
UNIT 4C B/W
FULL PAGE $272,200 $231,400
M PAGE $224,600 $190,900
1/2 PAGE $163,300 $138,800
2/5 PAGE $142,700 $121,200
EFFECTIVE: JANUARY 2018
COVER 2 OR 3 $299,400
CIRCULATION: 6 MILLION
BACK COVER $326,700
National rate card #7 (Gross), effective January 2018
Rates subject to change with any publicly announced changes in circulation.
PRINT AD SPECS | 2 018
ATHLON SPORTS & LIFE is a press delivered, non-bleed magazine.
Trim size is 8.250 x 9.375 inches. The full “live area” is 8.000 x 9.125 inches. There is a .125-inch non-print area outside of the live area.
FULL PAGE: FULL SPREAD: 1/5 STRIP HORIZONTAL: *3/10 VERTICAL:
8.000 x 9.125 16.250 x 9.125 8.000 x 1.625 2.250 x 9.125
3/5 VERTICAL: 3/5 HORIZONTAL: 2/5 VERTICAL: 2/5 HORIZONTAL: DIGEST:
4.812 x 9.125 8.000 x 5.437 3.187 x 9.125 8.000 x 3.687 4.562 x 6.562
MAGAZINE: 1/2 VERTICAL: 1/2 HORIZONTAL: *1/4: FRONT COVER STRIP:
5.750 x 9.125 4.000 x 9.125 8.000 x 4.562 4.000 x 4.562 8.000 x .812
POP-UP UNIT
1/2 HORIZONTAL SPREAD: POP-UP FRONT/ POP-UP CENTER SPREAD:
16.250 x 4.562 BACK COVER: 16.250 x 9.125
8.000 x 9.125
*Unit must run on the same spread opposite a Full Page or Magazine unit.2017 PRINT AD SPECS | 2 018
PRINTING PROCESS: AD MATERIAL POLICY
ATHLON SPORTS & LIFE is printed using the rotogravure process. AMG/Parade assumes no responsibility for unsatisfactory
reproduction as a result of ad material that does not
conform to the previously outlined material specifications.
FILE SPECIFICATION AMG/Parade reserves the right to reduce an advertiser’s
• PDF-x1a only material by up to 5% vertically, horizontally, or proportion-
• No native applications accepted. We do not accept ally except when expressly prohibited.
Post Script files, DCS or RGB images or True Type Fonts. Materials for all processes will be held for six-months, then
destroyed, unless otherwise notified.
Additional Specifications:
• Colors: CMYK (no pantone or spot color), black type AD SUBMISSION
should be 100K overprint (no 4/c or knockout)
• Platform: Mac or PC Proofing: 1 GAA/SWOP color accu- • To join go to: http://amgparade.sendmyad.com
rate certified proof • When establishing an account please observe the
• All digital files must conform to SWOP standards. minimum requirements to avoid processing errors.
• All files must be clearly identified with corresponding proof 1. Create an account, if not already established.
to exact size, incorporating all final versions of color and 2. Choose publication: i.e. Athlon Sports & Life
type. 3. Choose the issue: i.e. July1, 2017
• Indicate publication name, issue date and advertiser
name on file and proof. Digital files must be correct size
Send Proofs to:
with no extra image.
• All type must meet GAA/SWOP specifications for size AMG/Parade
& thickness. 2451 Atrium Way Suite 320
• All reverse type must incorporate spreading in undercolors Nashville, TN 37214
where applicable. Minimum recommended 8pt reverse Attn: Premedia
type, no fine serifs.
Main Production Contact:
• Maximum density is 320%
• Minimum ink density each printing color Sam Payne
recommended: 5% 615-440-5552
• Minimum line rule thickness required: .5pt overprinting, non- spayne@amgparade.com
screened
• Minimum image resolution: 300 dpi CUSTOM AD UNITS
Custom ad units include Dutch Doors, Cover Wraps,
Proof Requirements: Advertiser understands that if a SWOP-cer-
Pop-Ups, Business Reply Cards, and more. Contact a sales
tified color proof with color bars is not supplied, or if a color
laser proof is supplied, then AMG/Parade representative for more information and specifications.
cannot guarantee a color match to the supplied proof and
we will print to the supplied file.
• Supply one (1) contract composite SWOP-certified proof
for color.
• Proofs must be made from the supplied file.
• Proofs must be 100% of size.
• Proofs must be SWOP-certified.
• Color bars are required on all proofs.
• Proofs must indicate the proofing product or system used,
prepress supplier contacts and information showing con-
formance to the Manufacturer’s
Application data.
• Ad should be proofed on Publication Grade Stock.
• For an up-to-date list of SWOP-approved color proofs,
please visit: www.swop.org2018
DIGITAL UNITS & RATES
2 018
ATHLONSPORTS.COM DISPLAY
We not only give our multiplatform readers
EXPANDABLE OPEN RATE
authoritative and entertaining insight into the season UNIT SIZE
SIZE CPM
ahead, we explore life off the field and court with
the superstar faces of sports as our guide. STATIC
728x90 -- $10
LEADERBOARD
STATIC
MEDIUM 300x250 -- $10
RECTANGLE
STATIC
300x600 -- $14
HALF PAGE
EXPANDABLE
728x90 728x480 $16
LEADERBOARD
EXPANDABLE
MEDIUM 300x250 500x250 $16
RECTANGLE
EXPANDABLE
300x600 500x600 $18
HALF PAGE2017DIGITAL UNITS & RATES | 2 018
ATHLONSPORTS.COM
RICH MEDIA
EXPANDABLE OPEN RATE
UNIT SIZE
SIZE CPM
BILLBOARD 970x250 -- $18
PUSHDOWN 970x66 970x418 $18
300x250, 300x600,
SIDEKICK 850x700 $18
970x250
Left: 400x1200
PAGE SKIN Right: 400x1200 -- $20
Center: 970x90
CHANNEL 728x90, 300x250,
-- $28
TAKEOVER 300x600, Page Skin
728x90, 300x250,
ROADBLOCK -- $24
300x600
FULL-PAGE STATIC
550x400 -- $18
INTERSTITIAL
MOBILE
EXPANDABLE OPEN RATE
UNIT SIZE
SIZE CPM
STATIC WIDE BANNER 320x50 -- $10
STATIC
300x250 -- $10
MEDIUM RECTANGLE2017 DIGITAL AD SPECS | 2 018
ATHLONSPORTS.COM
GENERAL GUIDELINES
Ads must conform to specifications outlined herein. • All Flash ads must be accompanied by the SWF file
Elements not meeting specifications will be returned for as well as an alternate image (GIF or JPG) of the same
revision, which may delay the launch date. Rich media dimensions. Images must meet the file size specs for
ads must be submitted 10 business days prior to launch to that ad size.
enable thorough testing. Contact your Account Coordi-
• Looping must be set to False.
nator for additional details.
• Loading files from cross domains is not permitted for
• Creative submissions should include the following:
security reasons.
• Advertiser name
• All Creative is subject to approval.
• Insertion Order number
• Detailed trafficking instructions PROPER CLICKTAG IMPLEMENTATION
• Creative files
The clickTAG variable is an industry-standard method
• Alternate text (if applicable)
of tracking Flash creative clicks; it allows Google to
• Linking URL register where an ad was displayed when it was clicked
• 3rd party tags (if applicable), 3rd party tags must be live on. Problems with Flash creatives may result from an
at the time of submission to enable thorough testing incorrect clickTAG implementation. To troubleshoot this
before launch. implementation, make sure that:
For Flash ads, an alternate image conforming to the desig- • The clickTAG variable is properly implemented in the
nated gif/jpg specifications must be provided for use in the action of the button. In the getURL() function of the
event that the user’s browser does not support Flash 6.0 action, make sure to specify the clickthrough URL as
and above. clickTAG and the target window as “_blank”.
For example:getURL(clickTAG,”_blank”);.
• DFP only recognizes the standard casing of clickTAG
FLASH SPECS
for the variable name, not ClickTag or clicktag or any
• Flash versions 6,7,8,9,& 10-10.1 (AS2 & AS3) other variant.
• Your Flash file must not exceed 40K. • The button associated with the ActionScript that
• Flash 6 SWF files will be displayed for flash 6.0 to 6.0.0.65 contains the clickTAG is on the top-most layer through
plug in browsers only. If the browser doesn’t support the timeline.
Flash 6.0 and above the alternate image will be served. • The button associated with the ActionScript that
Flash 7 ads will be displayed for 7.0 plugin and above. contains the clickTAG is extended throughout the
• Onload play audio is not permitted in flash ads. entire frame and is applied to all existing frames.
Sounds played on click are allowed. All sounds are
subject to approval. ACTIONSCRIPT 2 CLICKTAG
• For best results, we recommend having the button on (release) { if (clickTAG.substr(0,5) == “http:”) { getURL(-
encompass the entire ad area throughout the entire clickTAG, “_blank”); } }
timeline. Buttons must have the clickTAG expression
(see below) in place of embedded URLs.
• The clickTAG expression must be attached to a button ACTIONSCRIPT 3 CLICKTAG
object and called on Release. ActionScript 3 clickTAGs are not guaranteed to work in
• Do not embed any URLs in the Flash file - include linking every situation. Here’s an example of an ActionScript 3
URLs in an email or other document. clickTAG:
• Frame rate may not exceed 24 frames per second due Link_1.addEventListener(MouseEvent.MOUSE_UP,
to performance considerations. Banners that exceed function(event: MouseEvent): void { var sURL: String;
24 frames per second will not be accepted. 12 frames if ((sURL = root.loaderInfo.parameters.clickTAG))
per second is preferred. { navigateToURL(new URLRequest(sURL), “_blank”); } }You can also read
