MEDIA INFORMATION 2021 - The gravity magazine - PRICE LIST No. 16 - Delius Klasing
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MEDIA INFORMATION 2021
The gravity magazine
Foto: © Ale Di Lullo
PRICE LIST No. 16
SUMMARY 2
FREERIDE PRINT FREERIDE DIGITAL
The magazine 3 FREERIDE App 10
Readership 4 FREERIDE App FlexSlider 11
Dimensions / Rates Display Ads 12
Publication schedule 5
Video Advertising 13
Editorial section 6
Newsletter 14
Ad Specials 7
Content Marketing
Test label 8 Sponsored News 15
DK-Brand-Combination 9 Advertorial 16
EVENTS 17
Click
content
for instant
SPECIFICATIONS information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Dimitri Lehner
www.dk-mediasales.de/ 33602 Bielefeld, Germany info@freeride-magazine.com
kontakt-radsport fon +49 521 559 0 Steinerstr. 15 D
81369 Munich, Germany
THE MAGAZINE 3
GALLERY
Herzogstand, Bayern Whistler-Bikepark, B.C./ Kanada
ROBERT WERNER FINN ILES
Adrian Greiter John Gibson
„An diesem Herbsttag kurbelten wir um 4 Uhr „Für mich ist das Schönste am Biken, wenn man
morgens von Urfeld zum Herzogstand. Die letzten mit seinen Freunden fährt. Daher machen mir die
Meter bis zum Kreuz mussten wir die Bikes tragen. Whip-offs in Whistler so viel Spaß. Dieses Foto gefällt
Als die ersten Sonnenstrahlen die Welt zum mir deshalb so gut, weil ich mit zwei meiner guten
Leuchten brachten, starteten wir die Abfahrt zur Buddies drauf bin: Blenki und Henry. In meinen
,bayerischen Karibik‘: zum Walchensee. Was für Augen macht Blenki die geilsten Whips überhaupt,
ein Geschenk, so etwas vor der Haustüre erleben daher genoss ich es, so dicht an der Action zu sein.
zu dürfen. Zwar muss man den inneren Schweine- Das Timing ist gar nicht so schwierig, man darf es
hund überwinden und mitten in der Nacht aufste- nur nicht übertreiben – fliegt man zu dicht durch die
hen. Dafür wird man das Grinsen bis zum abschlie- Luft, wird’s schnell gefährlich.“
ßenden Weißwurschtfrühstück nicht mehr los.“
12 FREERIDE 2|20 2|20 FREERIDE 13
Published since FREERIDE accompanies one of the most Mountain biking is more popular than
2005 exiting extreme sports and illustrates ever before. More than almost any
readers freeriding in all its aspects. FREERIDE is other sport, it is easily available and
160,000 being published four times throughout easy to perform – not dependent on the
Sold circulation the season between March and October weather and almost year-round. The
30,520 copies and appeals to all fun-oriented mountain fastest growing part of the mountain
Frequency of publication bikers. This opens up FREERIDE to a bike community are the gravity bikers –
4 × per year broader audience than other gravity fun-oriented cyclists from enduro up to
Magazine size focused magazines – which explains big bikes. They are well educated, earn
230 mm × 300 mm the huge success of FREERIDE. We’re good money and identify with their sport.
using tight, fair test methods, providing
Processing
Perfect binding distinct results and providing the
readers with an important guidance
Copy price
for a market that gets more and more
€ 7.50
diffuse. FREERIDE also features the
according to the publisher
best photos shot by the world’s best
photographers, riding technique series
of the cycling pros, service articles about
all the most important topics of the sport,
exclusive coverages and interviews. This
makes FREERIDE the leading media for
freeriding.
READERSHIP 4
160,000
83%
11 TIMES
approx.
readers are reached the reader
by FREERIDE picks up
per issue each issue buy each issue
4,386 TYPES
44 % Enduro-Biker
EURO 30 % Trailbiker
26 % Gravity Biker
1,068 116
is the amount the
FREERIDE reader
EURO
wants to spend on
average for the next MINUTES
MTB, 52% want is the average
at free disposal
to buy the new reading time
per month
bike next year. (total population 455 Euro) per issue
93% 2,143 EURO
of our readers are men
per year for accessories, clothing,
bike parks and bike trips.
DRIVING SKILLS
23 % of the FREERIDE readers describe themselves
33.5 YEARS
as experts, the largest group with 52 % are the is the average age of
advancers, 21 % are beginners and 4 % are cracks. FREERIDE readers
Source: AWA 2020 and Readers Survey 2020 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2021 10.03.2021 27.01.2021 08.02.2021 02/2021 19.05.2021 special Enduro / E-Enduro 31.03.2021 16.04.2021 03/2021 11.08.2021 30.06.2021 12.07.2021 04/2021 13.10.2021 01.09.2021 13.09.2021
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 460 × 300
SIZE 4c / bw
App
1/1 3,675.00 € included
+ linkactivation
1/2 2,040.00 € + picture gallery
1/3 1,345.00 € + videos
1/4 1,050.00 €
2/1 5,600.00 €
1/1 page
Trim size* 230 × 300
POSITIONS
4c / bw
inside front cover 4,300.00 €
inside back cover 3,900.00 €
back cover 4,500.00 €
Opening Spread 6,000.00 €
1/2 page vertical 1/2 page horizontal
Trim size* 112 × 300 Trim size* 230 × 147 The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
1/3 page vertical 1/3 page horizontal
Trim size* 73 × 300 Trim size* 230 × 97 12 adverts 12 % 9 pages 18 % 5 issues 20 %
12 pages 21%
AGENCY COMMISSION 15%
Series discounts, extended volume discounts and sales bonus are available upon
request.
Reprints and pdfs of editorial content on request.
1/4 page 1-column 1/4 page 2-columns
Please ask for our price list.
Trim size* 54 x 300 Type area 98 × 129
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 page 4-columns All format specifications in mm (width x height).
Trim size* 230 × 72 Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 7
INSERTS
MINIMUM SUBSCRIPTION
WEIGHT PRICE* MAXIMUM SIZE BOOKING
BOOKING CIRCULATION
up to 25 g 90.00 € per thsd.
up to 50 g 120.00 € per thsd. Partial Domestically,
190 x 270 mm booking based on can only
20,000
up to 75 g 145.00 € per thsd. 3 samples upon issuing Nielsen be booked
copies
of the order areas as a whole
up to 100 g 195.00 € per thsd. possible.
up to 125 g 265.00 € per thsd.
*Other bound inserts available upon request. Plus expenses for booking a subscription circulation.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + Costs for 1/1 page carrier ad
+ Extra expenses for booking a subscription circulation.
booklet 68.00 € per thsd.
Stand samples and 10 adhesive inserts for test run before
product sample from 77.00 € per thsd. the closing date.
BOUND INSERTS
SIZE PRICE
2-page 85.00 € per thsd.
4-page 110.00 € per thsd. Paper: 70-150g/m2
Formats: for technical specifications,
6-page 130.00 € per thsd.
please contact the Media Sales Department.
8-page 150.00 € per thsd. Insertion: only overall
12-page 170.00 € per thsd.
16-page 190.00 € per thsd.
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
TEST LABEL 8
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins
on the day the test label is received.
Please use the label only with reference to the source.
T
GE
TEST LABEL
DIGITAL USE PRINT AND DIGITAL USE
(WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING,
MAILINGS...) PROMOTIONAL FLYERS...)
500.00 € 1,440.00 €
all prices plus statutory VAT
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
FREERIDE APP 10
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
450.00 €
combination
6 weeks supplement incl.
10 link activations*
(from the first
+ picture gallery
day of sale) + Video integration
App Only 620.00 €
*further link activations according to effor
Sales per issue
1,269
contacts per issue
936
App user per day
67
according to the publisher, Ø 2020
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.FREERIDE APP FLEXSLIDER 11
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book a FlexSlider.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
250.00 € 160.00 € 90.00 € 400.00 €
Contacts per month
per month per month per month per month
2,010
according to the publisher, Ø 2020 All prices exclude statutory VAT.
CROSSMEDIA DISCOUNT 10% (on App-Price)
AGENCY COMMISSION 15%
FlexSlider
....DISPLAY ADS WWW.FREERIDE-MAGAZINE.COM 12
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Page Impressions Wallpaper 728 × 90 and 120/160 × 600 59.00 €
91,442 FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 70.00 €
Parallax 500 x 990 45.00 €
Visits
51,254 FloorAd 1200 × 200 70.00 €
Unique User
36,544 MOBILE
according to the publisher 08/20 WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
HalfpageAd 300 × 600 49.00 €
Parallax 375 x 680 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT*
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
* bookable for Wallpaper and FireplaceAd Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price)
800,000 AI 15% 5 Websites 15%
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 13
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION
AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which should
be delivered eye catching with a high reach. We deliver a display
ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full screen
or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video which
are linked and delivered by us. As a result, there is no need for
complex programming or embedding of the video in the ad.
Page Impressions For the Video Banner as well as Video InRead even the delivery of
91,442 only one video is necessary.
Visits
51,254
Unique User
36,544
according to the publisher 08/20
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
Print / Online 10%
650,000 AI 10% 4 Websites 10% (on online-price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background 300 x 600 / 1024 x 205 x 300 x 600 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15% All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions,
test winner videos and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 14
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook
The FREERIDE newsletter regularly informs the subscribers
about brand-new events, new developments on the market,
and provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: 4 times a year (on the first selling
day of the magazine)
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions.
All prices exclusive VAT, subject to change without notice.
Subscribers
9,197
Opening rate
28.69 %
as of September 2020
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
Placement without commitment.CONTENT MARKETING 15
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication.
FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason: TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
CATCHING ADVERTISING.“
source: VDZ, Editorial Media Factbook
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,250.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 16
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A Display Ad is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
The screenshot is just an example, since it is an individual product. Online-Advertorial B
All prices exclusive VAT.
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €EVENTS 17
EVENT DATE PLACE WEBSITE
E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com
TOUR Transalp 20.06.2021-26.06.2021 www.dk-mediasales.de/tour-transalp
BIKE Women Camp June 2021 Molveno (I) https://www.dk-mediasales.de/tour-transalp
BIKE Transalp 04.07.2021-10.07.2021 www.dk-mediasales.de/bike-transalp
BIKE Festival Riva 30.04.2021-02.05.2021 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
E-MOTIONS
14.05.2021-16.05.2021 Millstatt (A) www.dk-mediasales.de/e-motions
the E-BIKE Event
BIKE Festival Willingen 28.05.2021-30.05.2021 Williingen (D) www.dk-mediasales.de/bike-festival-garda-willingen
BIKE Festival Saalfelden
September 2021 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Cross-
October 2021 St. Englmar
Country-CampYou can also read
