Mediakit 2021 - PHARMATECHNIK-ONLINE
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Mediakit 2021
For experts and professionals Content
PHARMATECHNIK provides compact information for
all relevant enterprise levels. The elegant design in the
high-quality newspaper format ensures attention and
respectability. The presentation of content in the style
of a daily newspaper raises the reader‘s interest. The
special A3 format therefore offers excellent marketing
solutions to present your products and services for the
pharmaceutical industry.
Packaging Organisation
The trade journal is aimed exclusively at management
leaders with decision-making authority. The contents Machinery and equipment, marking, serialization, logis Software, quality management, news, operating
tics, track & trace, weighing and dosing technology and cleaning technology
enjoy the highest attention of a premium target group.
Your brands can thus position themselves successfully in
an excellent environment. This gives professionals and
experts a decisive insight into product developments.
Inhaltsverzeichnis
Content . . . . . . . . . . . . . . . . . . . . . . . . . 2
The perfect media offer . . . . . . . . . . . . . . . . 3
The newspaper . . . . . . . . . . . . . . . . . . . . 5
Production Service
Reader structure and benefits . . . . . . . . . . . . 6
Print ad formats . . . . . . . . . . . . . . . . . . . . . 7 Hygienic design, process, msr technology, analytics, Planning, analysis, contract manufacturing, design,
Automation, quality assurance, pharmaceutical water consulting, training, seminars, events
Issues for 2021 . . . . . . . . . . . . . . . . . . . . 11
The online portal . . . . . . . . . . . . . . . . . . . 13
The international portal . . . . . . . . . . . . . . . 17
The newsletter . . . . . . . . . . . . . . . . . . . . . 19
Social media . . . . . . . . . . . . . . . . . . . . . . 23
Price packages . . . . . . . . . . . . . . . . . . . . . . 25
NEU! Webinare . . . . . . . . . . . . . . . . . . . . 27
NEU! Product highlight . . . . . . . . . . . . . . . . 29
Lead generation . . . . . . . . . . . . . . . . . . . . . 31 Cleanroom Trade show special
The publishing portfolio . . . . . . . . . . . . . . . . 33
Technology, modification, clothing, particle monitoring, interpack, Achema, FachPack, Cleanzone
NEU! IB Expo . . . . . . . . . . . . . . . . . . . . . . 35 filter, sterile technology/production, microbiology
Contact . . . . . . . . . . . . . . . . . . . . . . . . . . 37
2
The perfect media offer
The newspaper The newsletter
In our newspaper PHARMATECHNIK we sum- The PHARMA-NEWS provide the most recent
marize information, news and product innova- news. Important reports and product inno-
tions for the pharma- and cosmetics industry. vations always keep our users up to date.
Experts and professionals of the branch Trade show- and focus newsletter comple-
appreciate the modern design in a high ment the offer effectively.
quality format.
Social media
The online portal IndustrieWelt on the social media channels pre-
sents the top topics of the industries – and addres-
Latest news, product reports and innovations as
ses exactly your target groups. This maximizes the
well as topic- and trade show previews are publis-
reach of the advertising message.
hed on www.PHARMATECHNIK-ONLINE.com. The
responsive design enables users to acces the content on
their mobile at all times.
3 4
The newspaper Reader structure
PHARMATECHNIK Recepients
For experts and professionals of 71% 13% 11%
the pharmaceutical industry
Bio- Plant-
Pharmaceutical and cosmetics industry technology construction
Edition
Print run: 10,200
(IVW Q2 2020)
MSR technology 5%
Short description Position
Full coverage of the pharma- and
cosmetics industry
52% 22% 13% 13%
Target group Technical
Technical executives as decision makers Research, development, construction management Production Other
in the pharmaceutical and cosmetics
industry
Published
4x 2021 (4th year)
Newspaper format
DIN A3 (297 x 420 mm) with high
quality paper (135 g/m2) Benefits
Type area
267 x 371 mm For readers For advertisers
S
pecial feature » Newspaper format A
d formats provide space for a intensive
D
etermined » Business news effect of your advertising campaign
H
andy format » Reader-friendly Valuable information compactly prepared
C
learly structured » Extremely powerful Display options in a XXL format
Modern » High quality presentation Reader interest is increasing
5 6
Print ad formats
Ad formats Special formats Ad informationen
Format information / Data delivery
1/1 page Juniorpage 1/2 page vertical Front page head
Type area: 267 x 371 Type area: 199 x 278 Type area: 134 x 371 Next to logo 1.890,-
Bleed: 297 x 420 Bleed: 214 x 293 Bleed: 149 x 420 Type area: 114 x 44
Weight x Height in mm
4.990,- 4.290,- 3.890,- Bleed around 3 mm
PDF (X-3)
min. 300 dpi
Color profile PSO coated v3
1/2 page horizontal 1/3 page vertical 1/3 page horizontal Front page foot
Type area: 267 x 186 Type area: 89 x 371 Type area: 267 x 124 Next to table of contents 2.890,- Color CMYK
Bleed: 297 x 201 Bleed: 104 x 420 Bleed: 297 x 139 Type area: 267 x 93
3.890,- 2.990,- 2.990,-
Surcharge Price
1/4 page vertical
Type area: 65 x 371
1/4 page horizontal
Type area: 267 x 93
1/4 page 2-column
Type area: 134 x 186
Back
Bleed: 297 x 420
5.990,- Bleed 490,-
Bleed: 149 x 201
Bleed: 80 x 420 Bleed: 297 x 108
Special color 690,-
Advertorial
7.990,- 10 %
1.990,- 1.990,- 1.990,-
Text/image combination
Required position
Characters: max. 8.000
1/8 page vertical 1/8 page horizontal 1/8 page 2-column Discount
Type area: 65 x 186 Type area: 267 x 46 Type area: 134 x 94
Bleed: 80 x 201 Bleed: 297 x 61 Bleed: 149 x 109
from 2 Ads from 4 Ads from 6 Ads
5 % discount 10 % discount 15 % discount
1.290,- 1.290,- 1.290,-
7 8
Supplement
max. Format
200 x 290
min. Format
105 x 148
Weight Price
up to 25g 275,-
up to 35g 315,-
up to 45g 335,-
Part supplements, for example for a particular
postcode area, are possible after arrangement.
9 10
Print issues for 2021
Issue 1 Issue 3
Focus special
DIGITAL
Copy deadline
26 August
Exhibition dates Ad deadline
28.09. – 30.09. FachPack 02 September
05.10. – 07.10. parts2clean
Release
Packaging 16 September
Copy deadline Ad deadline Release
26 January 02 February 16 February
Issue 2 Issue 4
Focus special
DIGITAL
Copy deadline
21 October
Exhibition dates Ad deadline
28 October
24.11. – 25.11. Cleanzone
Release
Process automation 11 November
Copy deadline Ad deadline Release
18 May 25 May 08 June
11 12
The online portal
PHARMATECHNIK Ad formats
The portal for the pharma- and cosmetics industry
Fullwidth Content Leaderboard
www.pharmatechnik-online.com Size (W x H): 1140 x 400 px Size (W x H): 728 x 90 px
Period: 1 Month Period: 1 Month
Users/Month
Ø 14.369 1.890,- 1.690,-
Page Impressions/Month
Leaderboard
Ø 35.912 Size (W x H): 728 x 90 px
Skyscraper
Size (W x H): 120 x 600 px
Period: 1 Month Period: 1 Month
Length of stay
Ø 6:32 Min
1.490,- 1.290,-
Topics
Packaging, Production, Cleanroom, Trade shows,
Organisation, Service, Research, Events, Companies Medium Rectangle Advertorial
Size (W x H): 300 x 250 px Text-/Bildkombination
Target group Period: 1 Month Bewerbezeitraum: 1 Month
Experts, professionals and decision makers
Profile
News, articles, interviews, tradeshow reports, 1.190,- 7.990,-
product information, videos
Key-Facts
Use our reach – with a calendar entry maximize awareness Price scale* Price
Daily updated News of your event.
1 Entry 66,-
Cross-industry reporting
Users/Month *More than 9 entries on request
Current information on important trade shows 3 Entries 99,-
Media library with company and product videos Ø 2.451 6 Entries 149,-
Company portraits and adresses
www.pharmatechnik-online.com/veranstaltungen 9 Entries 199,-
13 14
Native Advertising Company portrait
In look and feel of the online portal In addition to depicting company development, the com-
pany portrait also serves as a source of information for
• Company presentation on an extra page
your products and services.
• Integration of videos and picture galleries
• Download PDF files Views/Month
• Links to social media platforms
• Integration of a contact form on request
Ø 1.417
• Add up to six contacts Your advantages
Integration of videos and picture galleries
Views/Month
Download PDF files
Ø 3.166 Links to social media platforms
Integration of a contact form on request
Your advantages
Add up to six contacts
Own company section including sidebar
Responsive design – for all devices
Full attention for your products
Reporting included
Prominent placement on the website
Continuous publication of current press news www.prozesstechnik-portal.com/firmen
Can not be hidden by Adblocker
Responsive design – for all devices
Reporting included Period 12 Months
Period Price
3 Months 5.490,-
Price
990,-
6 Months 6.990,-
9 Months 8.990,- Free to Company portrait: Entry in online
► www.pharmatechnik-online.com/branchenspiegel
12 Months 10.990,- (only 99,- per year as online entry)
Company register views/month: Ø 1.133
15 16
The international portal
INDUSTRY24h Bannerformate
The international portal for the global processing industry
Header Leaderboard Skyscraper
www.industry24h.com Unique presence! Scrolls down
Size (W x H): 1600 x 400 px Size (W x H): 120 x 600 px
Period: 1 Month Period: 1 Month
Users/Month
Ø 49.165 3.490,- 2.490,-
Page Impressions/Month
Ø 123.587 Header Leaderboard
+ Skyscraper
Fullwidth
Positioning on the start page
Top positioning in combination Size (W x H): 960 x 280 px
Length of stay Size (W x H): wie oben Period: 1 Month
Ø 4:53 Min. Period: 1 Month
4.990,- 2.890,-
Topics
Chemicals, pharma, food & beverage, bulk material, research,
development, industry 4.0, water/waste water, serialization Content Leaderboard Medium Rectangle
In the editorial environment Positioning on the start page
Target group Size (W x H): 728 x 90 px Size (W x H): 300 x 250 px
Experts, professionals and decision makers Period: 1 Month Period: 1 Month
Profile
News, articles, interviews, tradeshow reports,
2.890,- 1.990,-
product information, videos
Advertorial Firmenportrait
Key-Facts Text/image combination Area page with
Täglich aktuelle Meldungen with individual contents individual contents
Period: 1 Month Period: 12 Months
B
ranchenübergreifende Berichterstattung
I nformationen zu wichtigen Branchen-Messen
M
ediathek mit Unternehmens- und Produktvideos 4.990,- 1.490,-
Firmenportraits und Branchenspiegel
17 18The newsletter
PHARMA-NEWS Releases
Your advantages Nr. Versand Thema
The Newsletters always keep the readership informed.
News and important top topics are constantly reaching Great coverage Targeted 1 28.01. News from the pharma industry
the approximately 39,000 recipients. By dividing into
Qualified addresses Focused advertising
specific areas you present your product in the right sub-
Effective Economical 2 11.02. Packaging & Labelling
ject area.
3 19.02. IB Expo
www.pharmatechnik-online.com/pharma-news
Banner size
4 18.03. News from the pharma industry
Opening rate Recepients
Ø 15,3 % 11.000 5 20.05. Cleanroom
6 11.06. IB Expo
7 08.07. News from the pharma industry
728 x 90 px 8 23.09. FachPack
9 21.10. Cleanroom
TextAd
10 18.11. Cleanzone
190 x 140 px 250 Characters
Pharma industry Focus special Trade show special
890,- 1.090,- 1.290,-
19 20Standalone newsletter
Talk to your target group directly with a standalone news-
letter – present your products in an eye-catching way! We
send your brand message in our name to an interested
professional audience. Only certified addresses are used
in the process industry.
Profit from the recommendation character of our sender
address and use the proximity to the market for your
competitive advantage!
Your advantages
Great proximity to the market
Attention-grabbing advertising format
Positive link to the sender address
Effective audience coverage
Freely selectable content
Our services
Complete programming
Settlement and organization
Sending by the publisher
5.980,-
Price
21 22Social media
IndustrieWelt INDUSTRIE
WELT
Kampagne
IndustrieWelt publishes news on our social media chan- Our social media experts take care of the successful cam-
nels across all sectors of the processing industry, chemi- paign for your products. Based on your requirements we
cals, pharmaceuticals, food, laboratories as well as water run a selection of your target groups. In the process you
and wastewater technology. Use our social media experts set the branches and fields of your potential customers.
to increase the effect of your campaigns!
Your advantages Facebook subscribers
High coverage As of september 2020
Great advertising effect at an attractive price
1.099
arget group-specific marketing: selection by
T
industry, education, region, interests, age, ...
Neutral recommendation character
Your advantages
Noticeable presentation
Desired selection for branches and fields
Measurable success
Swift marketing of your products
Product recommendation by us as special medium
www.FACEBOOK.de/industriewelt
Link to your website or youtube channel
www.LINKEDIN.de/company/industriewelt
Detailed reporting
Social media post
at 890,- Packages Reached experts Price
1 890,-
17.908 864 up to 2.500
Reached users Interactions 2 5.000 to 7.500 1.090,-
INDUSTRIE
3 1.390,-
WELT
7.500 to 12.000
23 24Price packages
Unsere Empfehlung
Light Premium
dvertorial: 750 characters + image as product of the month 1.490,-
1xA Product launch 1 x Cover story online 1.990,- Product launch
1 x Social media post 890,- Fair booth promotion dvertorial: 750 characters + image as product of the month 2.980,-
2xA Product strengthening
1 x Banner/Text-Ad in focus-newsletter 1.090,- Social media reporting 4 x Social media posts 3.560,- Product establishment
1 x Entry in company register 990,- 3 x Banner/Text-Ad in focus-newsletter 3.270,- Fair booth promotion
1x Exclusive interview / covering online 1.490,- Social media reporting
1 x Ad in format 1/4 page, 4c * 1.890,-
3 weeks period 8 weeks period
List price 4.460,- List price 15.180,-
-15% 3.791,- -35% 9.867,-
Smart Maximum
1 x Cover story online 1.990,- Product launch 2 x Cover story online 3.980,- Product launch
dvertorial: 750 characters + image as product of the month 1.490,-
1xA Product strengthening dvertorial: 750 characters + image as product of the month 1.490,-
1xA Product strengthening
2 x Social media posts 890,- Fair booth promotion 8 x Social media posts 7.120,- Product establishment
1 x Banner/Text-Ad in focus-newsletter 1.090,- Medium term period 4 x Banner/Text-Ad in focus-newsletter 4.360,- Fair booth promotion
1 x Entry in company register 990,- Social media reporting 1x Exclusive interview / covering print + online 1.490,- Social media reporting
1 x Ad in format 1/4 page, 4c * 1.890,-
5 weeks period 10 weeks period
List price 6.450,- List price 20.330,-
-25% 4.837,- -40% 12.198,-
* Format extension can be arranged
25 261 2
Cleanroom Digitization
February April
3 4
Serialization Packaging and labelling
June October
Webinars
Procedure Social media Online portal
Our editing staff conducts the moderation. You are the main guest and guide the users through the topic. You set the 10.000+ Social media users Over 18.500 online users
desired target group and branch you want to reach. Based on that we determine the prospects that we can find on our Logo display as premium partner Display of your logo for 1 month
platforms.
You will become a Webinar premium partner explain Users Guaranteed 30+
your audience, what they should consider in an investion. Magazine Newsletter
Your company logo will be prominently displayed media
28.000 Recepients 39.000 Recepients
platforms. You are the expert of th subject. Period
Maximum 60 Minutes – short and to
the point is the essence. Product preview 1x Banner / TextAd
What are the long term effects of an inverstion?
Contacts
Contact details of the users will be
What is the performance increase we can achieve? made available GDPR compliant to
you
We guarantee
A smooth seminar – Afterwards you will get a detailed reporting with all view- and identification
6.990,-
Price numbers as well as all contact details of the participants.
27 281 2
interpack Achema
25. Feb - 03. March 14. – 18. June
3 4
FachPack Cleanzone
28. - 30. September 24. – 25. November
Product highlight
Social media Online portal
Procedure 10.000+ Social media users Over 18.500 online users
Logo display as premium partner Display of your logo for 1 month
Our editing staff conducts the interviewwill brief you about the most important points beforehand. You are the main guest
and present the best of your products. The video interview will be published on multiple platforms.
Magazine Newsletter
Requirements Service
28.000 Recepients 39.000 Recepients
Materials: Company logo, product image, Product preview with 750 characters text incl. image
product name, field of use, product strengths in the print focus special. Product preview 1x Banner / TextAd
Procedure: Clear to our guidelines Video interview - max. 3-5 minutes
Target group, branch, region, interests ... Publishing of the video on the online portal,
in the e-magazine and in the newsletter.
We guarantee
A smooth seminar – Afterwards you will get a detailed reporting with all view- and identification
2.880,-
Price numbers as well as all contact details of the participants.
29 30Lead generation
Marketing-Mix Sales-oriented product marketing
You must successfully spread your budget and position The variety of marketing offers in the media world is big. Goal Leads with full contact details
yourself properly. This results in the following questions: Finding the recipe to get your products to the right audien
ce is complex. It is no longer enough just to be seen. You
have to stand out and be special. Your specifications
What do I want/should I achieve?
Which media should be used? Schedule Date Start/End
Our special marketing concept from the sales point of
How do I distribute the advertising budget? view guarantees you the desired success. We provide you Range Individual, depending on the selection We guarantee and promise the
How do you measure the success of a campaign? with real contacts with complete personal information. Selection Target group by country, region, city delivery from actual leads. The
We promise you target persons who are only interested selected audience is interested in
Which numbers are relevant? Interests Branches and activity
in your products. your products.
How do I reach my target group? Duration Specified in days
31 32The publishing portfolio The media for your success 33 34
Our reach is your success
We set a goal to guarantee you a trade show presence – The whole publishing portfolio includes national online portals, an
planable, effective, promising – 365 days. That is especially valuab- international online portal as well as high expertise in social media
le in these times. Trade shows are the meeting place for leading marketing. We project this strength onto your online Trade show
branch experts and decision makers. A popular platform for com- booth.
panies to show themselves, exchange and promote new pro-
ducts. With our concept we put Trade shows on the next level. - The total reach of our readers and users includes over 170.000.
For the marketing of the IB Expo we will deploy our whole
digital, virtual, lucrative. publishing portfolio
The digital fair for the industry
Your virtual fair booth | 365 days | Reachable at all times
www.ib-expo.com Inquire now! ib-expo@fachwelt-verlag.de
35 36Contact
Any questions? Contact us!
Alija Palevic Constanze Schmitz
Publishing Director Editor-in-chief
T: +49 711 93 59 27-41 ■ ap@fachwelt-verlag.de T: +49 711 93 59 27-43 ■ cs@fachwelt-verlag.de
Mehdije Palevic Pascal Manes
Key-Account Manager Media Consultant
T: +49 711 93 59 27-42 ■ mp@fachwelt-verlag.de T: +49 711 93 59 21-03 ■ pm@fachwelt-verlag.de
Petra Seelmann-Maedchen Daniel Keberle
Publishing Office NRW Artdirector
T: +49 202 76 09 80 ■ psm@fachwelt-verlag.de T: +49 711 93 59 27-38 ■ dk@fachwelt-verlag.de
General publisher information
Publisher‘s address Terms & Conditions
The General Terms & Conditions, available
Bachstraße 32 ■ 70563 Stuttgart under www.FACHWELT-VERLAG.de/agb, shall apply.
T: +49 711 93 59 27-40 ■ info@fachwelt-verlag.de
www.FACHWELT-VERLAG.de Conditions of Payment
Direct debit and advance payment: 3 % discount
Bank account Within 10 days: 2 % discount
Kreissparkasse Böblingen
IBAN: DE81 6035 0130 0000 1136 36 ■ BIC: BBKRDE6B Subscription prices for print and pdf
• PROZESSTECHNIK, FOODTEC: € 14,90
Ad price information • WASSER & ABWASSER TECHNIK: € 14,-
Valid from Jan. 1st 2020, prices in Euro, plus VAT • Analytic: € 9,90
• PHARMATECHNIK: € 9,90
Sending of advertisement data Prices incl. VAT, print plus € 1.45 postage. Free delivery
Via E-Mail to daten@fachwelt-verlag.de of the printed products only to qualified recipients.
37 38STRIVING AHEAD!
Your publishing house for effective communication
As a qualified provider of print and online media, we are successful-
ly present on an international level. We convey complex contexts
in a comprehensible manner to special target groups. Our pu-
blishing program is continuously expanded with new ideas
and innovations. The high benefit for clients and rea-
ders always takes top priority in our efforts to fulfil the
wishes and aims of all involved.
Bachstraße 32 ■ 70563 Stuttgart
+49 711 93 59 27-40
info@fachwelt-verlag.de
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