Helping to shape the future through inclusive learning and independent media - Welcome to Sanoma Sustainability Day 2021!
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Welcome to Sanoma Sustainability Day 2021! Helping to shape the future through inclusive learning and independent media
Agenda
EET
14.30 Opening remarks
Kaisa Uurasmaa, Head of Investor Relations and Sustainability, Sanoma Group
14.35 Helping to shape the future through inclusive learning and independent media
Susan Duinhoven, President and CEO, Sanoma Group
14.55 Inclusive learning solutions to help all students reach their potential
Rob Kolkman, CEO, Sanoma Learning
15.10 Data is at the core of our business
Ken Bårdsen, CIO, Sanoma Group
15.20 Trusted Finnish journalism and inspiring entertainment, now and in the future
Pia Kalsta, CEO, Sanoma Media Finland
15.30 Passionate and valued people are key to our success
Gieta Veersma, CHRO, Sanoma Group
15.45 Aiming to achieve net-zero emissions by 2030
Susan Duinhoven, President and CEO
15.55 Q&A
All speakers
16.30 Closing remarks
Kaisa Uurasmaa, Head of Investor Relations and Sustainability
2 Sanoma Sustainability Day 2021
Sanoma Sustainability Day 2021 Helping to shape the future through inclusive learning and independent media Susan Duinhoven, President & CEO
Both learning and media play a key role in society...
Sanoma Media
Sanoma Learning
Finland Financial impact of
We develop inclusive
learning solutions We provide trusted sustainability
that help all students Finnish journalism and already included in
inspiring entertainment, outlook and long-
to reach their potential
now and in the future
term targets
4 Sanoma Sustainability Day 2021
…and they are poised for further growth
▪ Growing European K12 learning company, Media Finland
reaches
net sales have doubled during the past five years
▪ Leading cross-media company in Finland, 97%
of all Finns
successful in its digitalisation every week
▪ Close to 5,000 employees in 11 countries
Outlook 2021
▪ Net sales 1.2‒1.3 bn€
▪ Operational EBIT margin excl. PPA 14‒16% Learning
serves
20m
students
in 11 countries
5 Sanoma Sustainability Day 2021
We continue forward on our successful
transformation path
1. From a versatile media house to a growing European K12
learning company with a focused and leading media business
in Finland
▪ Close to 70% of earnings from the learning business
▪ Nearly 60% of media revenues from B2C, of which 2/3 subscriptions
2. Digital transformation
▪ Hybrid offering in learning, target to grow the share of subscription sales to
50% by 2025 (2020: 25%)
▪ Helsingin Sanomat growing for the 4th consecutive year – 70% of all
subscriptions have a digital component
▪ Stable revenue development of Ilta-Sanomat
▪ Strong growth in Ruutu+ VOD subscriptions increasing B2C income also
in our entertainment business
6 Sanoma Sustainability Day 2021
We engage and listen to our stakeholders...
…to update and clarify our sustainability
strategy…
Data
▪ 1,500 customers, suppliers, investors, NGOs and
Importance for the stakeholders
employees around Europe participated autumn 2020
▪ Board and Executive Management Team clarified
priorities based on these inputs
Learning
…and shape our sustainability framework
Media People
Climate ▪ Data clearly prioritised as the most important
sustainability theme both externally and by the
management
▪ Sustainability themes common to all companies –
Compliance climate, people and compliance – both in our own
Supply operations and throughout the value chain
chain
▪ Role and positive impact of learning and media in
society is unique to us
Moderate High Very high
Importance for the business
SANOMA SUSTAINABILITY STRATEGY
Creating a positive impact – every day…
1. INCLUSIVE LEARNING 2. SUSTAINABLE MEDIA
We develop inclusive learning solutions We provide trusted Finnish journalism and
that help all students to reach their inspiring entertainment, now and in the future
potential
6. RESPONSIBLE BUSINESS PRACTICES 3. TRUSTWORTHY DATA
Good governance, ethical business We use the data you trust us with to
practices and supply chain integrity make learning and media better
are fundamental for us
5. VITAL ENVIRONMENT 4. VALUED PEOPLE
We act to reduce our climate impact and We promote equality and provide an
build fact-based awareness of sustainability inspiring workplace with excellent
opportunities to develop
8 Sanoma Sustainability Day 2021
…through actions strongly linked to the Sustainable
Development Goals 17 Partnerships for the goals
16 Peace, justice and
strong institutions
4 Quality education
13 Climate action
5 Gender equality
12 Responsible consumption
and production
10 Reduced inequalities 8 Decent work and
9 Industry, innovation economic growth
and infrastructure
9 Sanoma Sustainability Day 2021
In May 2021, we joined
the UN Global Compact
as a signatoryGood governance practices are embedded in our daily work
▪ We have well-established governance practices in place and active Board
oversight on all aspects including sustainability Our governance model
▪ Audit Committee responsible for preparing financial and sustainability topics for
the Board’s decision making
Compliance supported though continuous internal training
and e-learning
▪ Introduced to the newly acquired companies within 3–6 months after closing of
the acquisition
Code of Conduct acting as an overarching umbrella for our
ethics and key policies, which include e.g.
▪ Anti-bribery and corruption policy ▪ Related party policy
▪ Diversity and inclusion policy ▪ Remuneration policy
▪ Donations policy ▪ Tax policy
▪ Privacy and data protection policy
11 Sanoma Sustainability Day 2021Our remuneration is aligned with shareholders’ interests Sustainability is integrated into remuneration ▪ Majority of employees participate in performance-based short-term incentive programmes ▪ 80% of shared performance criteria 2021: Operational EBIT and free cash flow ▪ 20% of shared performance criteria 2021: Sustainability-related KPIs (employee engagement and data/privacy-related criteria) when relevant for the position Over 200 employees participating in performance-based, long-term share incentive programme ▪ KPIs include free cash flow and operational EPS ▪ Currently performance period one year + vesting period two years Senior management remuneration strongly performance-based 12 Sanoma Sustainability Day 2021
SANOMA SUSTAINABILITY STRATEGY
Creating a positive impact – every day
1. INCLUSIVE LEARNING 2. SUSTAINABLE MEDIA
We develop inclusive learning solutions We provide trusted Finnish journalism and
that help all students to reach their inspiring entertainment, now and in the future
potential
6. RESPONSIBLE BUSINESS PRACTICES 3. TRUSTWORTHY DATA
Good governance, ethical business We use the data you trust us with to
practices and supply chain integrity make learning and media better
are fundamental for us
5. VITAL ENVIRONMENT 4. VALUED PEOPLE
We act to reduce our climate impact and We promote equality and provide an
build fact-based awareness of sustainability inspiring workplace with excellent
opportunities to develop
13 Sanoma Sustainability Day 2021Thank you!
Sanoma Sustainability Day 2021 Inclusive learning solutions to help all students reach their potential Rob Kolkman, CEO, Sanoma Learning
We support over 20 million
students across Europe through #1
#2
inclusive learning solutions
▪ We are the leading European K12 learning
services provider
– Printed and digital learning materials
– Material distribution #1
– Digital platforms for teaching and learning #1 #1
– Digital platforms for school administration
▪ One-stop-shop with an integrated offering
sold increasingly as subscriptions
▪ We operate in 11 countries and have Growing our
2,700 employees business
organically and
#1 through M&A
16 Sanoma Sustainability Day 2021Our best-in-class learning solutions support the school day
Helping every
child learn
through
best-in-class
learning
solutions
Supporting Offering
teachers in parents the
motivating opportunity to
students and follow learning
teaching outcomes
efficiently
17 Sanoma Sustainability Day 2021Our ambition is to help all
students reach their potential
We co-create high-quality and
motivating learning materials with
teachers fitting the local curriculum
We promote equal access
to education
We develop inclusive learning
solutions that support diversity and
differentiation
18 Sanoma Sustainability Day 2021For us inclusive learning is reaching out
to support every child
Equality Inclusiveness
19 Sanoma Sustainability Day 2021We know that our learning solutions work
…helping teachers save
approx.
97%
of teachers say
87%
of teachers say our 8 hours
our materials support them materials support them in of working time a week and
in reaching curriculum managing their classes improving learning
objectives * efficiently.. * outcomes *
20 Sanoma Sustainability Day 2021
* Based on the Sanoma Learning Impact Survey on 7,075 teachers in 2019 in Belgium Flanders and Wallonia, The Netherlands, Poland, Sweden and Finland.Delivering inclusive
learning solutions to
help all students reach
their potential
1. We impact over 20 million students across
Europe through inclusive learning solutions
2. It is our mission to help all students to reach
their potential – we believe delivering
inclusive learning is key in achieving this
3. We continue to grow our business and
positive impact on learning, organically and
through M&A
21 Sanoma Sustainability Day 2021Thank you!
Sanoma Sustainability Day 2021 Data is at the core of our business Ken Bårdsen, Chief Information Officer
Data powers our growth
20 million Protecting personal
97%
students data throughout of all Finns
In Sanoma Learning, data its entire lifecycle In Sanoma Media Finland,
empowers teachers to is at the core of our we develop high-quality
optimise teaching and everyday business and personalised media
students to learn through with the customer data
personalised learning entrusted to us
24 Sanoma Sustainability Day 2021In Learning, digital transformation
is accelerating…
We process data During 2020 we
on behalf of our supported schools
customers, i.e.
schools and
in the rapid shift to
remote learning by
+31%
growth in the use
municipalities, opening many digital of our digital
to create better learning solutions for platforms during
learning experiences free for teachers and the past year *
and solutions students
25 Sanoma Sustainability Day 2021
* According to Sanoma´s Corona Effects on Teaching in Europe survey 2020….our leading solutions help deliver better
learning outcomes for millions of students itslearning –
with a mission
to improve
education through
technology
Bingel –
primary education
platform that
engages every
pupil and
teacher
26 Sanoma Sustainability Day 2021In media, data helps us to deliver trusted and
inspirational content in innovative ways…
Data Outcomes
Subscriptions Targeted Customer advertising
Consumer preference Enhanced Consumer experience
Enhanced content Increasing trust and inspiration
In Sanoma Media Finland, our priority is to safeguard
the personal data of our customers, readers and viewers
27 Sanoma Sustainability Day 2021… and to create fact-based journalism
Stories chosen
by journalist to
Same the front page
content
for all 1 and fixed
users frontpage
articles
Content
the user
prefers
Content
2 recommended
39%
Same for each user
share of women
content in HS.fi articles
for all Surprises
users The figure tells how many
3 and breaking articles included women
These information
elements create during the past 24 hours
bubbles
Helsingin Content
Sanomat the user 2
prefers
front page
28 Sanoma Sustainability Day 2021We have robust programmes to safeguard
and ethically use data…
Regulation & Our key actions
requirements
▪ Running a Privacy Programme
since 2013
▪ Share of information security
investments of all ICT investments
has increased
▪ Advanced Privacy- and
Data and
cybersecurity
Customer Security-by-Design process
expectations
risks ▪ Developing ethical guidelines
for AI and machine learning
29 Sanoma Sustainability Day 2021…and our Board has active oversight on this process
Our Privacy- and Security-by-Design Continuous
process
Business
training
of all employees
0
and data Major privacy
scientists in privacy and breaches
Customer information security
using the Developers
product
Board of
Directors
Incident
task
via Audit
Committee
Technology
teams
+35
business champions
20
forces business
Third
with privacy continuity
parties responsibilities programmes
during last year
30 Sanoma Sustainability Day 2021Secure and ethical use of data is at the core of our
sustainability strategy
Data drives quality learning and
helps sustain independent media
Our Privacy Programme
safeguards data while enabling its
transparent and compliant use
We use AI responsibly
and transparently
31 Sanoma Sustainability Day 2021We care
about data Data is at the core
of our business
▪ Data is at the core of both our learning
and media business every day – it has
an impact on the lives of our customers
every day
▪ Data drives our growth: use of digital
learning services accelerating and user
experience and content for media
customers can be enhanced
▪ Robust data governance and processes
in place for safeguarding and ensuring
ethical use of dataThank you!
Sanoma Sustainability Day 2021 Trusted Finnish journalism and inspiring entertainment, now and in the future Pia Kalsta, CEO, Sanoma Media Finland
Sustainable media, now and in the future...
Our impact
Our business We provide trusted
We reach 97% of Finns journalism and
inspiring entertainment
35 Sanoma Sustainability Day 2021...through strong positions in news & feature,
entertainment and B2B
We promote We increase
open democracy awareness,
and freedom of empathy and
speech through our tolerance with
independent media our journalism
We empower We enable
shared experiences companies to
with entertainment thrive through
and support the marketing in our
local audio-visual curated media
community
36 Sanoma Sustainability Day 2021Promoting open democracy and freedom of speech
through media literacy with HS Kids news
Weekly
video since
2016
Weekly
newspaper
with 20,000
subscriptions
Launched in In 2020, Fanny Fröman from HS Kids News
August 2020 received the award for information disclosure
granted annually by the Ministry of Education
and Culture in Finland
37 Sanoma Sustainability Day 2021Increasing awareness of global and local sustainability
issues with fact-based and independent journalism
Helsingin Sanomat makes consistent
70 campaigns in line with our values, for
example the Climate Font
articles about
environment
in Helsingin
Sanomat in
April 2021…
…driven by
readers’
interestsEvents for a better tomorrow – seven event promises
Nelonen Media Live, the leading festival organiser in Finland, is committed to seven
sustainability promises. It wants to become a sustainability leader in its class and will produce
Safe Accessible Communal Carbon- Sustainable Fair Entertaining
neutral infra- employment events
structure
39 Sanoma Sustainability Day 2021Providing trusted Finnish journalism and
inspiring entertainment,
now and in the future
40 Sanoma Sustainability Day 2021Thank you!
Sanoma Sustainability Day 2021 Passionate and valued people are key to our success Gieta Veersma, Chief Human Resources Officer
Growing bigger - together
+700 5,000
4,280
employees in
employees in
12 months
employees in
as a result of
the beginning acquisitions 11 countries
of 2020 across Europe
43 Sanoma Sustainability Day 2021
Net change in the number of employees incl. acquisitions of Santillana and regional news media business and divestment of OikotieOur people strategy creates tangible,
sustainable results
Our people create our knowledge
capital and together we promote
wellbeing, training and safety
We create an equal and inclusive
workplace together
We are a great workplace
and support an inspiring and
sustainable company culture
44 Sanoma Sustainability Day 2021People are our knowledge capital - we invest
in talent and leadership development
Centres of Competence
150 35 Excellence development
managers attending talents per year Visual Design Dialogue and planning
virtual leadership attending talent Pedagogies to support professional
training programme to develop development
future leadership Product development
Extensive offering of
Sales & Marketing
online training
45 Sanoma Sustainability Day 2021We invest in supporting work-life balance and reducing
stress factors
Developing Developing
mental wellbeing physical wellbeing
▪ Mental wellbeing services ▪ Physical wellbeing services
▪ Projects to build work-life
balance and reduce stress
factors
2.4% ▪ App for break exercises during
the day
▪ Daily remote training sessions
low sick-absence
▪ Fighting loneliness: Work free of charge
to Belong project rate of employees
46 Sanoma Sustainability Day 2021We create an equal and inclusive workplace
Our inclusive culture Gender equality and (age) diversity create better results
improves engagement
of all employees 35%
45% 33%
are women
26%
of line management
Employees feel they have 55%
are women
equal opportunities at 11%
Sanoma according to our 7%
Employee Engagement
3%
Survey of Board members
33%
are women
60
47 Sanoma Sustainability Day 2021We are a great place to work
88%
response rate
71.1%
Employee
in Employee Engagement
Engagement Survey score
10.6% 8.6
employee turnover
eNPS
Employer Net
Promoter Score
on scale 0-10
48 Sanoma Sustainability Day 2021
All figures for 2020Priorities to support our
growth and success
1. Continue to invest in knowledge,
competences, engagement and
wellbeing of our workforce
2. Continue to build diversity and
inclusive workplace
3. Continue to show Sanoma is
a great place to work
49 Sanoma Sustainability Day 2021Thank you!
Sanoma Sustainability Day 2021 Aiming to achieve net-zero emissions by 2030 Susan Duinhoven, President & CEO
We contribute to protect the climate and
build awareness…
We set science-based emission
reduction targets and will have net-
zero emissions by 2030
We strive to minimise our
environmental impacts across the
supply chain
We increase the fact-based climate
and environmental awareness
52 Sanoma Sustainability Day 2021...and aim to achieve net-zero emissions throughout
the value chain by 2030
Our facilities Our largest impact
4% 10% account for is our positive brain-print:
9%
delivering fact-based
Carbon
10% information on climate
of all emissions change
footprint
99,000
tCO2e
Forest and Content Print and digital Physical and Warehousing Customer
76% paper mill creation production digital delivery using product
Scope 1 & 2: Own operations
Data used:
Scope 3: Purchased goods and services
Scope 3: Upstream and downstream
90% of our emissions ~0%
Supplier selection
for cloud services
transportation and distribution derive from our value chain resulting in
Scope 3: Waste generated low emission
53 Sanoma Sustainability Day 2021Three ways of transforming our business to carbon-neutral
We transform our We engage throughout We are a fact-based
own operations our value chain voice for change
Continue investing in energy efficiency Cooperating with our suppliers to Creating discussion, and educating and
and using renewable energy reach net-zero training our own staff to reduce climate
impact where possible
Examples of our action Examples of our action Examples of our action
▪ Use of renewable energy 90% ▪ Integrating climate targets to ▪ Creating discussion and
in all facilities our supplier selection delivering high-quality
▪ Offset reserve power used ▪ Supplier selection in cloud learning content for change
▪ Minimise waste and services and transportation ▪ Cooperating with NGOs
maximise recycling already resulting in lower ▪ Reporting according to
▪ Minimise and offset emissions TCFD and the EU
business travel ▪ Lowering paper grammages taxonomy
▪ Using sustainably produced ▪ Training our employees
certified paper on climate change
54 Sanoma Sustainability Day 2021We validate our climate targets
by committing to the
Science-Based Target Initiative
55 Sanoma Sustainability Day 2021Two focused and leading
businesses poised for ▪ Sanoma is a sustainable company with
learning and media having a positive
further sustainable impact on society
growth ▪ We continue to grow Sanoma Learning,
the leading European K12 learning
business
▪ We are the leading cross-media
company in Finland and continue our
successful digital transformation
▪ We have 300-400m€ headroom for
M&A and focus on growing our learning
business further
▪ We pay a solid dividend
56 Sanoma Sustainability Day 2021Creating positive impact – every day 57 Sanoma Sustainability Day 2021
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