Media Kit 2020 Advertising rates No. 38, applicable from January 1, 2020 www.kes.info
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Media Kit 2020 Advertising rates No. 38, applicable from January 1, 2020 www.kes.info
Contents
03 Magazine profile
04 Publisher information
05 Editorial calendar
07 Advertising rates
08 Specials
09 Special advertising formats
10 Inserts and bound inserts
11 Formats and technical specifications
12 Audience profile
13 Webinar / Web conference
14 Websites
15 Newsletter
16 Digital formats
17 Contact
Contents 2
PROFILE ONLINE
is the leading journal covering the field of The range of information provided by is
information and IT security. At a high technical level supplemented by the website kes.info and secupedia.
and editorially independent, informs about topics info. On kes.info readers can find current technical
from awareness through cloud and network safety up to coverage and studies concerning IT security as well as
encryption and access control on a bimonthly basis. an extensive archive. The online dictionary SecuPedia
Legal and political aspects are discussed regularly as is free of charge, includes more than 2,000 technical
well. The specials pool articles about selected terms and reports about product and industry news
fields of IT security. Subscribers receive these specials on a daily basis. The SecuPedia newsletter is published
for free along with magazine. monthly and complements the range of information.
READERS PARTNERS
addresses everybody being in charge of cooperates closely with the Federal Office
information security at companies or authorities in for Information Security (BSI). Every issue includes
Germany. Therefore, readers are mainly CSOs, the “BSI-Forum”, the federal office's official organ.
CISOs, ITsec officers, CIOs, IT– and data center managers A long-standing partnership connects the
working at business enterprises, banks and important IT security exhibition “it-sa” with .
authorities in Germany, Austria and Switzerland.
Magazine profile 3
EDITORIAL DEPARTMENT
Publisher information Norbert Luckhardt (editor-in-chief)
Sebastian Frank (deputy editor-in-chief,
in charge of online presence)
E-Mail: redaktion@kes.de
Please send press releases only to:
pressemitteilungen@kes.de
Frequency of publication: ADVERTISEMENT
Bimonthly
Advertising management: Birgit Eckert
6 times a year
Telephone: +49 6728 289003
Volume:
36. Volume 2020 Mobile: +49 162 100 3081
E-Mail: anzeigen@kes.de
Website:
kes.info
SUBSCRIPTION PRICE
Memberships:
ASW – Arbeitsgemeinschaft Annual subscription
für Sicherheit der Wirtschaft e. V., Domestic 139.00 € / Non-domestic 163.30 €
Bayerisches IT-Sicherheitscluster, Students 70.00 € / Authorities 93.00 €
Börsenverein des deutschen Buchhandels e. V. Single issue: 25.00 €
Institution: All discounted purchase prices apply only to direct purchases
Includes the official organ of the from the publisher, not to orders via booksellers.
All prices incl. VAT and shipping
Federal Office for Information Security (BSI)
Publisher: ISSN: 1611-440X
DATAKONTEXT GmbH Place of fulfilment and court of jurisdiction: Cologne
Address: Bank details: UniCredit Bank AG, München,
Augustinusstraße 9d, 50226 Frechen IBAN: DE34 7002 0270 0015 7644 54,
Telephone: +49 2234 98949-0 BIC: HYVEDEMMXXX
Fax: +49 2234 98949-32 Terms of payment: 30 days after receipt of
the invoice net; direct debit: 3 % discount
E-Mail: info@datakontext.com
Value-added tax: all listed advertising rates
Website: datakontext.com plus statutory VAT
Management: Terms and conditions: Our general terms and
Hans-Günter Böse, Dr. Karl Ulrich conditions apply as stated on datakontext.com/agb
Publisher information 4
Editorial calendar 2020
TOPICS EXHIBITIONS/CONFERENCES
1. ISSUE Artificial intelligence Command Control : 3.3.–4.3. München
Machine learning
IBCRM 3. Fachkonferenz: 4.–5.3. Frankfurt
Publication date
Security from the cloud
12 .02 . 2020 MANUSEC: 4.–5.2. München
Advertising deadline Special: Employees as security vulnerability Cyber Security Fairevent:
17.01 . 2020 4.–5.3. Dortmund
Delivery date for print files SecIT: 25.–26.03. Hannover
2 3 .01 . 2020
2. ISSUE Vulnerability and Hannover Messe: 20.–24.4. Hannover
patch Management
BvD-Verbandstage: 6.–7.5. Berlin
Publication date
Blockchain
0 6 .04 . 2020
Advertising deadline Special: Identity- & Access-Management
11 .03 . 2020
Delivery date for print files
17.03 . 2020
3. ISSUE Economic espionage 8. Zukunftskongress: 15.–17.6. Berlin
Delete and destroy SicherheitsExpo: 24.–25.6. München
Publication date
05 .0 6 . 2020 Special: Data protection
Advertising deadline
0 6 .05 . 2020
Delivery date for print files
14 .05 . 2020
Editorial calendar 5
4. ISSUE Physical security (access, Security Essen: 22.–25.09. Essen
video, fire protection & co.)
BCM SUMMIT: 24.–25.09. Hamburg
Publication date
Industrie 4.0 – Industrial security
03 .08 . 2020 NRW-Sicherheitstage:
Checklist for information security: Bonn*
Advertising deadline
08 .07. 2020 ( security survey 2020 questionnaire) IT meets Industry (IMI):
Delivery date for print files 22.–23.9. Mannheim
Special: Security Essen
16 .07. 2020
5. ISSUE Preliminary report it-sa Messe it-sa: 6.–8.10. Nürnberg
Malware trends and defence protekt: 10.-11.11. Leipzig
Publication date
28 .09 . 2020 E-Mail security qSkills Security Summit 2020: Nürnberg*
Advertising deadline smart country: 27.-29.10. Berlin
28 .08 . 2020 Special: it-sa visitors guide
Net.Law.S Konferenz: 11.-12.11. Nürnberg
Delivery date for print files
08 .09 . 2020
6. ISSUE Network security Perimeter Protection:
Network monitoring Nürnberg*
Publication date
Outsourcing
07. 12 . 2020
Advertising deadline Special: Cloud security
11 . 11 . 2020
Delivery date for print files
19 . 11 . 2020
* exact date still unknown
PERMANENT TOPICS IT basic protection
Business continuity Biometrics The IT security industry is continually
Content security Training and continuing education in motion – and so are our topics.
Sign up to our mailing list so we can
Internet–/intranet security about information security inform you in advance about the next
Intrusion detection/prevention Data protection issues’ concrete topics. Just send an
E-Mail to anzeigen@kes.de referring to
Risk management UPS and climate control technology the “Info-Verteiler”.
Managed security services Access protection
Editorial calendar 6
Advertising rates
FORMATS full page 2/3 page 1/2 page 1/2 page 1/3 page 1/3 page 1/4 page 1/4 page
(vertical) (horizontal) (vertical) (horizontal) (vertical) (horizontal) (corner section)
In type area
164 × 245 107 × 245 164 × 120 78 × 245 164 × 80 50 × 245 164 × 60 78 × 120
(W × H in mm)
Bleed
210 × 297 136 × 297 210 × 140 104 × 297 210 × 100 79 × 297 210 × 80 107 × 140
(W × H in mm) +5 mm bleed
Price black/white 1,950 € 1,540 € 1,540 € 880 € 650 €
Price 4c 2,960 € 2,560 € 2,250 € 1,900 € 1,600 €
SPECIAL PLACEMENTS REBATES: frequency scale SECTION ADS: -Employment Ads
Inside front cover and back cover 2 ads 10 % s/w 980 €
1/1 page: 164 mm W x 245 mm H
3,300 € (1/1 page 4c) 4 ads 15 % 4c 1,490 €
s/w 614 €
Inside back cover 6 ads 20 % 1/2 page: 164 mm W x 120 mm H
4c 1,128 €
3,000 € (1/1 page 4c) Rebates (except for inserts and bound inserts)
valid only for purchases made within one
Preferential placement: financial year. Through granting of higher WHO OFFERS WHAT: Market place
individual rebates, the rebates as specified
15 % surcharge above may be annulled. Mm price black/white colour surcharge:
2.90 € 100 €
Minimum size: 1-column/12mm (55mm wide x 12mm high)
Ad price = mm height x price x number of columns
Additional services: Free design of your ad by our graphic designer.
The categories are freely selectable, new categories can be supplemented if required.
Advertising rates 7
Specials Each Special
is also released as
a digital eMagazine.
Place additional
Several times a year publishes supplements, content like videos,
which cover current topics of the industry. The topic podcasts or photo
based specials are added to each respective galleries on your
issue and are also released as eMagazines. advertising space
for free.
In these specials, IT security providers are given
the chance to present their services and solutions
in a suitable environment. A special offer is a
possible co-editorship.
PACKAGE OFFER FOR CO-EDITORS:
• 1/1 page ad, 4c
• Approx. 2 pages/approx. 8,000 characters article in
accordance with editors
• Company logo (listing as Co-editor)
AD PRICE: Special
• Release of the Special on the
Formats 1/1 page
website for download
• Free specimen copy for your marketing
Package price 3,500 €
price 4c 2,960 €
Specials 8
Special advertising formats
COVER STORY ISLAND POSITION
Ad on the front page and Ad is surrounded by text on four sides
spread in the inner part.
Formats: 50 mm W × 25 mm H
Formats: panel display front page:
price: 408 €
200 mm W × 50 mm H
spread: 420 mm W × 297 mm H Formats: 50 mm W × 50 mm H
plus 5 mm bleed price: 816 €
price: 7,900 €
Not bookable for every issue. The publisher reserves
the right to shift.
BOOKMARK
Bookmark is placed at undefined place.
Formats: gefalzt: 148 mm W × 105 mm H
offen: 297 mm W × 105 mm H
ADVERTORIAL
price: 2,400 €
Advertising content in editorial presentation.
Prices for printing or certain placement on demand.
Formats: 1/1 page 4c; max. 4.000 characters*
price: 2,960 €
Formats: 2/1 page 4c; max. 8.000 characters* BANDEROLE
price: 5,360 €
Banderole will be placed around the cover and is
* The integration of logos, pictures or graphics reduces closed with a glue point on the back.
the number of characters accordingly.
Formats: 656 mm W × 106 mm H
price: 4,900 €*
*Only bookable together with the back cover.
Special advertising formats 9
Inserts and bound inserts
INSERTS Delivery: 10 working days prior to the publication date
containing information about quantity, magazine title and
Up to 25 g: 2,065 € number of the issue. Every packaging unit should have
Up to 50 g: 2,345 € a well-visible sample attached to the outside. The exact
number of inserts is transmitted in the order confirmation.
Maximum format: 205 mm W × 292 mm H
QUBUS media GmbH
Uwe Schacht
BOUND INSERTS Beckstraße 10
30457 Hannover
Format: 210 mm W × 297 mm H
4 pages: 1,785 € Samples:
5 copies due on the advertising deadline
8 pages: 2,450 € of the respective issue to the publisher:
Bound inserts must be delivered pre-folded and incl. 10 mm head trim, 3 mm milling edge
and at least 3 mm outside and magazine trim for further processing. Production on demand DATAKONTEXT GmbH
is possible, placement requests cannot be taken into account.
Dieter Schulz
Augustinusstraße 9 d
50226 Frechen
GLUED-IN INSERTS
Postcards, booklets: 4,010 €
Samples: on demand CIRCULATION ANALYSIS
Maximum format: 180 mm W × 277 mm H
Circulation (print): 5,657 copies
Prices incl. carrier advertisement 1/1 page 4c. Placement requests cannot be taken into account.
Actual circulation: 5,271 copies
Paid circulation: 2,325 copies
Ø Circulation per issue (August 2018 to July 2019)
Inserts and bound inserts 10Formats and technical specifications
Magazine format: 210 mm wide × 297 mm high Colours: Print colours (CMYK) according to ISO 12647-2
(main issue and special) (PSO); spot colours are not possible. We reference
the standard offset profiles of ECI for converting and
Type area: 164 mm wide × 245 mm high
controlling the colour space (ICC colour management).
(main issue and special)
Data archiving: Data is archived; unchanged repetitions
Printing and binding process: Sheet-fed offset print,
are therefore usually possible. However, we do not offer
adhesive binding main issue, saddle stitching Special,
a data guarantee.
paper: 80 g image print, coated
Warranty: No guarantee is provided for the print
Data transfer: Please send all data to:
result in case of usage of digital printing materials.
anzeigen@kes.de
We cannot assume any liability for deviations in texts,
Possible data formats for e-mail: TIF, EPS or PDF.
illustrations and especially colours. Faulty exposures
Open or larger files such as original files, imports and
due to incomplete or faulty files, faulty settings or
fonts are to be uploaded via FTP if possible. You will
incomplete specifications are invoiced, which also
receive your login data from order processing upon
applies to additional typesetting or repro tasks and
request. All information regarding the magazine/title,
the creation of faulty proofs. We are happy to provide
sender, operating system and used program version
competent consultation with regard to graphics.
are required together with the open data.
Processing inserts: Folded inserts must be processed
Data formats: We recommend delivery of PDF/X-3 data.
as cross-fold, letter-fold or centre-fold with the fold
Open data (e.g. InDesign, QuarkXPress, etc.) are to
at the longitudinal side. Accordion fold and double-gate
be avoided. The file must at least be printable; i.e.
folds are not possible. The inserts must have a closed
all used fonts are to be embedded; halftone images
side and be suitable for mechanical processing.
require a resolution of 300 dpi, line images a minimum
A fixed connection is required if an insert consists
resolution of 600 dpi.
of several parts.
Contact: Dieter Schulz, technical issues
Telephone +49 2234 98949-99
Formats and technical specifications 11Audience profile
51 %
3,0 27 %
33 %
40 %
31 %
3,0 readers More than half of the 33 % of the questioned 27 % executive level,
per copy recipients companies employ 40 % management level
file the complete issues more than 500 employees. 31 % specialists
RECIPIENT GROUPS: Classification of the economy branches
Production/ Insurance.................................... 4 %
ABSTRACT OF THE SURVEY METHOD industrial companies ........................16 % Telecommunications
1. Method: Recipient structure analysis by telephone analysis – Credit institutions/banks ................15 % provider .....................................3 %
sample survey
Authorities ............................................14 % Healthcare .................................. 3 %
2. Population: tvA 9,080 = 100%, not included
in the survey 4,160 = 45,8% IT consultants.......................................10 % Auditing ..................................... 2 %
3. Sample: Random selection via electronic random generator, Other branches ...................................... 9 % Publisher/media authorities ....... 2 %
254 netto interviews System houses, reseller, University/research
4. Target group: initial recipients
distributor, trade .................................. 7 % institute, school system .............. 2 %
5. Period of survey: 3.3.2005 to 22.4.2005
6. Implementation: teleResearch GmbH - Outsourcing providers ....................... 5 % Energy supply ............................. 2 %
Institut für Marktforschung, Mannheim Software manufacturers ................... 4 % Transportation ............................ 1 %
Audience profile 12Webinar / Web conference
GDPR compliant
lead generation
WEBINAR WEB CONF ERENCE
Exclusive webinar only sponsor Digital conference with up to 5 sponsors
Service package: Service package:
✓ 45 minutes speaking time plus 15 minutes Q&A ✓ 30 minutes speaking time plus 10 minutes Q&A
✓ Participants’ contact information ✓ Participants’ contact information (DS-GVO conform)
✓ Promotion via all publisher's channels ✓ Increased interest of your target audience by broad range of topics
(print, online, newsletter and social media) ✓ Promotion via all publisher's channels
✓ Presenter and technical organisation (print, online, newsletter and social media)
✓ Recording e.g. for publication on your company website ✓ Event "powered by "
✓ Presenter and technical organisation
Topic: according to prior agreement ✓ Recording e.g. for publication on your company website
Date: according to prior agreement
timeframe in advance approx. 5-6 weeks Topic: according to prior agreement
Price: 2,000 €* Date: according to prior agreement (also regarding practicability)
timeframe in advance ca. 5-6 weeks
* basic package (technology, invitation, login, recording),
Price: 1,900 €
additional elements possible.
Note: Every presentation must have a technical orientation, not just product advertising!
Webinar/ web conference 13kes.info secupedia.info
On kes.info users can find technical articles SecuPedia is a free online dictionary, which gathers the
and studies from the field of IT security as well entire knowledge in the topic of security and IT security
as an extensive archive. with its more than 2,000 security terms.
RECTANGLE SKYSCRAPER CONTENT-BANNER
Format: 180 × 150 Pixel (not animated) Format: 120 × 600 Pixel Format: 250 × 250 Pixel
Placement: Left side Homepage Placement: Homepage Placement: at keyword
Price: 300 € per month Price: 270 € per month Price: 80 € per month
Format: 130 × 80 Pixel (not animated)
Placement: Right side Homepage
Price: 110 € per month KEYWORD LINK
BANNER
Format: 130 × 80 Pixel (not animated) Format: URL/web address
Placement: Top bar, right side or right side bottom Format: 130 × 80 Pixel Placement: at the end of a
Price: 100 € per month Placement: Homepage keyword article
Price: 120 € per month Price: 60 € per URL/year
SKYSCRAPER
Format: 120 × 600 Pixel (not animated)
Placement: Homepage COMPANY PRESENTATION
Preis: 670 € per month
Format: Company profile incl. logo, illustrations,
possibilities for download, product presentation etc
LEADERBOARD Placement: own webpage, incl. reference in the navigation bar
Price: 3,000 € per year
Format: 728 × 90 Pixel (not animated)
Placement: Homepage
Price: 670 € per month
REACH REACH
Page Impressions/month: 176.665 Page Impressions/month: 39,594
Visits/month: 28.516 Visits/month: 24,749
Ø Numbers first half of 2019 Ø Numbers first half of 2019
Websites 14Newsletter »SecuPedia«
Place your message in the Newsletter!
Subscribers: specialists and manager in
the security and IT security branche
Frequency: 1 × month
Banner prices around
Premium News I (171 × 228 Pixel) .............................. 765 €
Premium News II (171 × 171 Pixel) .............................. 550 €
Breaking News (460 × 100 Pixel) ........................... 690 €
6,000
recipients
Text ad with logo
(max. 350 characters) .......................................................... 480 €
SecuPedia Standalone-Newsletter
Use the Standalone-Newsletter for lead generation!
• exclusive presence to your costumers
• mailing list of the newsletter >SecuPedia< (around 6,000 recipients")
• timeframe in advance: five weekdays prior to the despatch date
Date inquiry for dispatch:
Birgit Eckert, phone: +49 6728 289003, anzeigen@kes.de
Price: 3,150 €
RELEASE DATES NEWSLETTER 2020
NL 1 16.01.2020 NL 4 02.04.2020 NL 7 02.07.2020 NL 10 15.10.2020
NL 2 06.02.2020 NL 5 07.05.2020 NL 8 13.08.2020 NL 11 12.11.2020
NL 3 05.03.2020 NL 6 04.06.2020 NL 9 03.09.2020 NL 12 10.12.2020
Newsletter 15Contact MORE PUBLICATIONS BY DATAKONTEXT:
ADVERTISING MANAGEMENT
Birgit Eckert
Telephone:
+49 6728 289003
Mobile:
+49 162 100 3081
E-Mail:
anzeigen@kes.de
Magazi ne for SM E a bou t
EDITORIAL DEPARTMENT N et wor k for d ig ita l H R IT secu r it y a nd da ta protection
Norbert Luckhardt
(editor-in-chief)
Sebastian Frank
(deputy editor-in-chief,
in charge of online presence)
Telephone:
+49 511 47030160
E-Mail:
redaktion@kes.de
Please send press releases only to
pressemitteilungen@kes.de
DATAKONTEXT GmbH
Augustinusstraße 9d
50226 Frechen
Pa y rol l –
www.datakontext.com a one s top s how La w of da ta processi ng
Contact 16You can also read
