Media Kit 2021 Advertising rates No. 39, applicable from January 1, 2021 www.kes.info
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Media Kit 2021 Advertising rates No. 39, applicable from January 1, 2021 www.kes.info
Contents
03 Magazine profile
04 Publisher information
05 Editorial calendar
07 Advertising rates
08 Specials
09 Special advertising formats
10 Inserts and bound inserts
11 Formats and technical specifications
12 Audience profile
13 Webinar/web conference
14 Websites
15 Newsletter
16 Sponsoring
17 Contact
Contents 2
PROFILE ONLINE
is the leading journal covering the field of The range of information provided by is
information and IT security. Every two months supplemented by the website kes.info. On kes.info
informs about topics ranging from awareness to cloud readers can find current technical coverage and
and network security as well as encryption and access studies concerning IT security as well as an extensive
control - at a high technical level and editorially archive. This range of information is complemented
independent. Legal and political aspects are regularly by a monthly newsletter.
discussed as well. The specials pool articles about
selected fields of IT security. Subscribers receive these
specials for free along with the magazine. PARTNERS
cooperates closely with the Federal Office
for Information Security (BSI). Every issue includes
READERS the “BSI Forum”, the federal office’s official organ.
addresses everybody in charge of information A long-standing partnership connects the IT security
security at companies or authorities in the German- exhibition “it-sa” with .
speaking area. Therefore, readers are mainly
CSOs, CISOs, ITsec officers, CIOs, as well as IT- and
data center managers working at the largest business
enterprises, banks and important authorities in
Germany, Austria and Switzerland.
Magazine profile 3
Publisher information EDITORIAL DEPARTMENT
Norbert Luckhardt (editor-in-chief)
Sebastian Frank (deputy editor-in-chief,
in charge of online presence)
E-Mail: redaktion@kes.de
Please send press releases only to:
pressemitteilungen@kes.de
Frequency of publication: ADVERTISEMENT
bimonthly
6 times a year Advertising management: Birgit Eckert
Volume: Telephone: +49 6728 289003
37. Volume 2021 Mobile: +49 162 100 3081
Website: E-Mail: anzeigen@kes.de
kes.info
Memberships: SUBSCRIPTION PRICE
ASW – Arbeitsgemeinschaft
Annual subscription:
für Sicherheit der Wirtschaft e. V.,
Domestic 145.00 € / non-domestic 166.30 €
Bayerisches IT-Sicherheitscluster,
Students 74.00 € / Authorities 99.00 €
Börsenverein des deutschen Buchhandels e. V.
Single issue: 26.00 €
Institution:
Includes the official organ of the Federal Office All discounted purchase prices apply only to direct purchases from the
publisher, not to orders via booksellers. All prices incl. VAT and shipping.
for Information Security (BSI)
Publisher: ISSN: 1611-440X
DATAKONTEXT GmbH Place of fulfilment and court of jurisdiction: Cologne
Address: Bank details: UniCredit Bank AG, München,
Augustinusstraße 9d, 50226 Frechen IBAN: DE34 7002 0270 0015 7644 54,
Telephone: +49 2234 98949-0 BIC: HYVEDEMMXXX
Fax: +49 2234 98949-32 Terms of payment: 30 days after receipt of
the invoice net; direct debit: 3 % discount
E-Mail: info@datakontext.com
Value-added tax: all listed advertising rates
Website: datakontext.com plus statutory VAT
Management: Terms and conditions: Our general terms and conditions
Hans-Günter Böse, Dr. Karl Ulrich apply as stated on datakontext.com/agb
Publisher information 4Editorial calendar 2021
TOPICS EXHIBITIONS/CONFERENCES
1. Issue Long-term secure cryptography
IT forensics
Publication date
15 .02 . 2021 Special: Secure Home-Office
Advertising deadline
20.01 . 2021
Due to the current situation it remains
Delivery date for print files unclear which fairs and conferences
25 .01 . 2021 will take place and in what form.
2. Issue Internet of Things (IoT)
The human factor
Publication date
12 .04 . 2021 Special: Mobile Security
Advertising deadline
10.03 . 2021 Feel free to send an e-mail to Bir-
git Eckert (b.eckert@kes.de) and ask
Delivery date for print files
for information concerning potential
15 .03 . 2021 showcasing of the on fairs and
conferences.
3. Issue Training and Continuing Education
in Information security
Publication date
01 .0 6 . 2021 5 years GDPR
Advertising deadline
30.04 . 2021
Special: Basic IT-protection
Delivery date for print files
05 .05 . 2021
Editorial calendar 54. Issue The future of the internet – BCM SUMMIT: 30.09.-01.10., Hamburg
firewalls forever?
NRW-Security days:
Publication date Identity and access management (IAM) September 2021, Bonn*
09 .08 . 2021
Advertising deadline Special: Malware
14 .07. 2021
Delivery date for print files
20.07. 2021
5. Issue it-sa preliminary report it-sa: 12.-14.10., Nuremberg
Checklist for information security protekt: November 2021, Leipzig*
Publication date
(questions for the security survey 2022)
04 . 10. 2021
Advertising deadline
03 .09 . 2021
Special: it-sa 2021
Delivery date for print files
08 .09 . 2021
6. Issue Security of banking and payment systems Perimeter Protection:
18.-20.01, Nuremberg
Business continuity
Publication date
1 3 . 12 . 2021
Advertising deadline
16 . 11 . 2021 Special: Secure data centre
Delivery date for print files
24 . 11 . 2021
* exact date still unknown
PERMANENT TOPICS
IT Grundschutz Biometrics The IT security industry is continually in mo-
Content security Security management tion – and so are our topics. Sign up to our
mailing list so we can inform you in advance
Internet/intranet security Data protection about the next issues’ concrete topics. Just
Intrusion detection/prevention UPS and climate send an E-Mail to anzeigen@kes.de refer-
ring to the “Info-Verteiler”
Risk management control technology
Managed security services Access protection
Editorial calendar 6Advertising rates
FORMATS full page 2/3 page 1/2 page 1/2 page 1/3 page 1/3 page 1/4 page 1/4 page
(vertical) (horizontal) (vertical) (horizontal) (vertical) (horizontal) (corner section)
In type area
164 × 245 107 × 245 164 × 120 78 × 245 164 × 80 50 × 245 164 × 60 78 × 120
(W × H in mm)
Bleed
210 × 297 136 × 297 210 × 140 104 × 297 210 × 100 79 × 297 210 × 80 107 × 140
(W × H in mm) +5 mm bleed
Price black/white 1,950 € 1,540 € 1,540 € 880 € 650 €
Price 4c 2,960 € 2,560 € 2,250 € 1,900 € 1,600 €
SPECIAL PLACEMENTS REBATES: frequency scale SECTION ADS: -Employment Ads
Inside front cover and back cover 2 ads 10 % s/w 980 €
1/1 page: 164 mm W x 245 mm H
3,300 € (1/1 page 4c) 4 ads 15 % 4c 1,490 €
s/w 614 €
Inside back cover 6 ads 20 % 1/2 page: 164 mm W x 120 mm H
4c 1,128 €
3,000 € (1/1 page 4c) Rebates (except for inserts and bound inserts)
valid only for purchases made within one
Preferential placement: financial year. Through granting of higher WHO OFFERS WHAT: Market place
individual rebates, the rebates as specified
15 % surcharge above may be annulled. Mm price black/white colour surcharge:
2.90 € 100 €
Minimum size: 1-column/12mm (55mm wide x 12mm high)
Ad price = mm height x price x number of columns
Additional services: Free design of your ad by our graphic designer.
The categories are freely selectable, new categories can be supplemented if required.
Advertising rates 7Specials Each Special
is also released as
a digital eMagazine.
Place additional
Several times a year publishes supplements, content like videos,
which cover current topics of the industry. The topic podcasts or photo
based specials are added to each respective galleries on your
issue and are also released as eMagazines. advertising space
for free.
In these specials, IT security providers are given
the chance to present their services and solutions
in a suitable environment. A special offer is a
possible co-editorship.
PACKAGE OFFER FOR CO-EDITORS:
• 1 /1 page ad, 4c
• A pprox. 2 pages/approx. 8,000 characters article in
accordance with editors
• Company logo (listing as Co-editor)
AD PRICE: Special
• R elease of the Special on the
Formats 1/1 page
website for download
• Free specimen copy for your marketing
Package price 3,500 €
price 4c 2,960 €
Specials 8Special advertising formats
COVER STORY ISLAND POSITION
Ad on the front page and Ad is surrounded by text on four sides
spread in the inner part.
Formats: 50 mm W × 25 mm H
Formats: panel display front page:
price: 408 €
200 mm W × 50 mm H
spread: 420 mm W × 297 mm H Formats: 50 mm W × 50 mm H
plus 5 mm bleed price: 816 €
price: 7,900 €
Not bookable for every issue. The publisher reserves
the right to shift.
BOOKMARK
Bookmark is placed at undefined place.
Formats: gefalzt: 148 mm W × 105 mm H
offen: 297 mm W × 105 mm H
ADVERTORIAL
price: 2,400 €
Advertising content in editorial presentation.
Prices for printing or certain placement on demand.
Formats: 1/1 page 4c; max. 4.000 characters*
price: 2,960 €
Formats: 2/1 page 4c; max. 8.000 characters* BANDEROLE
price: 5,360 €
Banderole will be placed around the cover and is
* T he integration of logos, pictures or graphics reduces closed with a glue point on the back.
the number of characters accordingly.
Formats: 656 mm W × 106 mm H
price: 4,900 €*
*Only bookable together with the back cover.
Special advertising formats 9Inserts and bound inserts
INSERTS Delivery: 10 working days prior to the publication date
containing information about quantity, magazine title and
Up to 25 g: 2,065 € number of the issue. Every packaging unit should have
Up to 50 g: 2,345 € a well-visible sample attached to the outside. The exact
number of inserts is transmitted in the order confirmation.
Maximum format: 205 mm W × 292 mm H
QUBUS media GmbH
Uwe Schacht
BOUND INSERTS Beckstraße 10
30457 Hannover
Format: 210 mm W × 297 mm H
4 pages: 1,785 € Samples:
5 copies due on the advertising deadline
8 pages: 2,450 € of the respective issue to the publisher:
Bound inserts must be delivered pre-folded and incl. 10 mm head trim, 3 mm milling edge
and at least 3 mm outside and magazine trim for further processing. Production on demand DATAKONTEXT GmbH
is possible, placement requests cannot be taken into account.
Dieter Schulz
Augustinusstraße 9 d
50226 Frechen
GLUED-IN INSERTS
Postcards, booklets: 4,010 €
Samples: on demand CIRCULATION ANALYSIS
Maximum format: 180 mm W × 277 mm H
Circulation (print): 4,959 copies
Prices incl. carrier advertisement 1/1 page 4c. Placement requests cannot be taken into account.
Actual circulation: 4,443 copies
Paid circulation: 2,215 copies
Ø Circulation per issue (August 2019 to July 2020)
Inserts and bound inserts 10Formats and technical specifications
Magazine format: 210 mm wide × 297 mm high Colours: Print colours (CMYK) according to ISO 12647-2
(main issue and special) (PSO); spot colours are not possible. We reference
the standard offset profiles of ECI for converting and
Type area: 164 mm wide × 245 mm high
controlling the colour space (ICC colour management).
(main issue and special)
Data archiving: Data is archived; unchanged repetitions
Printing and binding process: Sheet-fed offset print,
are therefore usually possible. However, we do not offer
adhesive binding main issue, saddle stitching Special,
a data guarantee.
paper: 80 g image print, coated
Warranty: No guarantee is provided for the print
Data transfer: Please send all data to:
result in case of usage of digital printing materials.
anzeigen@kes.de
We cannot assume any liability for deviations in texts,
Possible data formats for e-mail: TIF, EPS or PDF.
illustrations and especially colours. Faulty exposures
Open or larger files such as original files, imports and
due to incomplete or faulty files, faulty settings or
fonts are to be uploaded via FTP if possible. You will
incomplete specifications are invoiced, which also
receive your login data from order processing upon
applies to additional typesetting or repro tasks and
request. All information regarding the magazine/title,
the creation of faulty proofs. We are happy to provide
sender, operating system and used program version
competent consultation with regard to graphics.
are required together with the open data.
Processing inserts: Folded inserts must be processed
Data formats: We recommend delivery of PDF/X-3 data.
as cross-fold, letter-fold or centre-fold with the fold
Open data (e.g. InDesign, QuarkXPress, etc.) are to
at the longitudinal side. Accordion fold and double-gate
be avoided. The file must at least be printable; i.e.
folds are not possible. The inserts must have a closed
all used fonts are to be embedded; halftone images
side and be suitable for mechanical processing.
require a resolution of 300 dpi, line images a minimum
A fixed connection is required if an insert consists
resolution of 600 dpi.
of several parts.
Contact: D
ieter Schulz, technical issues
Telephone +49 2234 98949-99
Formats and technical specifications 11Audience profile
51 %
3,0 27 %
33 %
40 %
31 %
3,0 readers More than half of the 33 % of the questioned 27 % executive level,
per copy recipients companies employ 40 % management level
file the complete issues more than 500 employees. 31 % specialists
RECIPIENT GROUPS: Classification of the economy branches
Production/ Insurance.. ................................... 4 %
ABSTRACT OF THE SURVEY METHOD industrial companies.........................16 % Telecommunications
1. Method: Recipient structure analysis by telephone analysis – Credit institutions/banks.................15 % provider ......................................3 %
sample survey
Authorities.............................................14 % Healthcare . . ................................. 3 %
2. Population: tvA 9,080 = 100%, not included
in the survey 4,160 = 45,8% IT consultants........................................10 % Auditing ...................................... 2 %
3. Sample: Random selection via electronic random generator, Other branches....................................... 9 % Publisher/media authorities ........ 2 %
254 netto interviews System houses, reseller, University/research
4. Target group: initial recipients
distributor, trade................................... 7 % institute, school system ............... 2 %
5. P eriod of survey: 3.3.2005 to 22.4.2005
6. Implementation: teleResearch GmbH - Outsourcing providers........................ 5 % Energy supply .............................. 2 %
Institut für Marktforschung, Mannheim Software manufacturers.................... 4 % Transportation .. ........................... 1 %
Audience profile 12Webinar / Web conference
GDPR compliant
WEBINAR WEB CONFERENCE
Sole sponsor of an exclusive webinar Digital conferences with up to 6 sponsors lead generation
Service package: 28.01.2021 Endpoint/mobile
✓ 45 minutes speaking time plus 15 minutes Q&A 03.02.2021 KRITIS
✓ Participants’ contact information (GDPR-compliant) 25.02.2021 Cyber security
✓ Promotion via all publihser’s channels 04.03.2021 E-mail security
(print, online, newsletter and social media)
25.03.2021 Cloud security
✓ Presenter and technical organisation
22.04.2021 Security management
ecording e.g. for publication on Your company website and
✓ R
note of attendance for an additional charge 29.04.2021 Access management
20.05.2021 Industrial security
Topic: according to prior agreement 10.06.2021 Artificial intelligence for IT security
Date: a ccording to prior agreement 08.07.2021 Endpoint/mobile
Lead time of approx. 5-6 weeks 23.09.2021 Cyber security
Price: 2,350 €* 30.09.2021 E-mail security
22.10.2021 Video surveillance
* basic package (technology, invitation, login, recording),
additional elements possible
11.11.2021 Security management
18.11.2021 The secure data centre
09.12.2021 Cloud security
Basic package: starting from 1,050 €* (details upon request)
* basic package includes technology and invitations, additional elements possible
CONTACT: Wolfgang Scharf
Telephone: +49 2234 98949-60
Note: all presentations must have a professional orientation, no mere product advertising! e-mail: wolfgang.scharf@datakontext.com
Webinar / web conference 13kes.info kes.info/secupedia
On kes.info, users can find technical articles kes.info/secupedia provides information on the convergence
and studies from the field of IT security as well of classical security and IT security. Articles, news and
as an extensive archive. information on the industry are published –
the Secupedia/ newsletter complements the website.
RECTANGLE
Format: 180 × 150 Pixel (not animated)
Placement: Left side Homepage
Price: 300 € per month SKYSCRAPER BANNER
Format: 130 × 80 Pixel (not animated) Format: 120 × 600 Pixel Format: 130 × 80 Pixel
Placement: Right side Homepage Placement: Homepage Placement: Homepage
Price: 110 € per month Price: 270 € per month Price: 120 € per month
Format: 130 × 80 Pixel (not animated)
Placement: Top bar, right side or right side bottom
Price: 100 € per month
SKYSCRAPER ONLINE COMPANY PORTRAIT „SECUPEDIA“
Format: 120 × 600 Pixel (not animated) Format: company profile incl. Logo, illustrations, possibilities for
Placement: Homepage download, product presentation etc. as well as link to the
Preis: 670 € per month company’s website
Placement: own webpage on
www.kes.info/secupedia/firmenprofil/*company*
LEADERBOARD Runtime: 12 months
Format: 728 × 90 Pixel (not animated) Bonus: 1/4page Advertisement in a Special
Placement: Homepage (issue freely selectable)
Price: 670 € per month Price: 300 € per year
REACH
Page Impressions/month: 370,996
Visits/month: 30,504
Ø Numbers first half of 2020
Websites 14Newsletter »SecuPedia«
Place your message in the Newsletter!
Subscribers: specialists and manager in
the security and IT security branche
Frequency: 1 × month
Banner prices around
Premium News I (171 × 228 Pixel)............................... 765 €
Premium News II (171 × 171 Pixel)............................... 550 €
Breaking News (460 × 100 Pixel)............................ 690 €
6,000
recipients
Text ad with logo
(max. 350 characters)........................................................... 480 €
Secupedia / Standalone-Newsletter
Use the Standalone-Newsletter for lead generation!
• exclusive presence to your costumers
• m ailing list of the newsletter >SecuPedia< (around 6,000 recipients")
• t imeframe in advance: five weekdays prior to the despatch date
Date inquiry for dispatch:
Birgit Eckert, phone: +49 6728 289003, anzeigen@kes.de
Price: 3,150 €
RELEASE DATES NEWSLETTER 2021
NL 1 14.01.2021 NL 4 01.04.2021 NL 7 01.07.2021 NL 10 05.10.2021
NL 2 04.02.2021 NL 5 06.05.2021 NL 8 05.08.2021 NL 11 04.11.2021
NL 3 04.03.2021 NL 6 10.06.2021 NL 9 02.09.2021 NL 12 12.12.2021
Newsletter 15online sponsor package “Secupedia“
The package encompasses the following services:
ompany profile in a layout created by us
✓ C
(information about the company, products and services)
✓ Presentation of the company logo with link to the company’s website
✓ 1 x advertorial (approx. 8,000 characters) on kes.info/secupedia/*text*
(labelled as advertisement). Use this space for articles,
product presentations and/or information on upcoming events and webinars
✓ Teaser about the advertorial on the homepage www.kes.de (runtime: 1 week)
✓ Presence in the Secupedia/ newsletter:
organisation/company logo in the overview of sponsors
✓ 1 x text ad in the Secupedia/ newsletter (issue freely selectable,
except October) e.g. to let readers know about new products, webinars or events
✓ 15 % discount on a stand-alone newsletter to our readers and customers –
roughly 5,500 personalised recipients (price: 3,150.00 € less 15 % discount)
✓ Print ad in the industry guide; format: 55 mm W x 120 mm H,
section freely selectable within 6 issues
✓ Company logo as sponsor on the Secupedia advertisement for readers.
The ad is printed 6 x per year in or Specials
Runtime: 12 months
Package price: 3,000 €
Sponsoring 16Contact MORE PUBLICATIONS BY DATAKONTEXT:
ADVERTISING MANAGEMENT
Birgit Eckert
Telephone:
+49 6728 289003
Mobile:
+49 162 100 3081
E-Mail:
anzeigen@kes.de
Magazi ne a bou t IT secu r it y
EDITORIAL DEPARTMENT N et wor k for d ig ita l H R a nd da ta protection
Norbert Luckhardt
(editor-in-chief)
Sebastian Frank
(deputy editor-in-chief,
in charge of online presence)
Telephone:
+49 511 47030160
E-Mail:
redaktion@kes.de
Please send press releases only to
pressemitteilungen@kes.de
DATAKONTEXT GmbH
Augustinusstraße 9d
50226 Frechen
www.datakontext.com Pa y rol l – a one s top s how La w of da ta processi ng
Contact 17You can also read
