2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives

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2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
AUSTRALIA   BRAZIL   INDIA   JAPAN   MIDDLE EAST   NORTH AMERICA   SOUTH AFRICA   SPAIN

October 20 - 24, 2019 | Orlando, Florida
gartner.com/us/symposium

2019
Sponsor
Prospectus
The World’s Most Important Gathering
of CIOs and IT Executives™
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
It’s all here

Strategic                                          Thought
Advice                                             Leadership
Attendees will connect with Gartner analysts       Attendees will learn from visionary leaders
to learn what they need to know now and            and bright minds who will energize the way
what’s ahead. They will be the first to hear the   they think and reveal surprising connections
latest predictions and emerging trends, and        between life, business and technology.
leave with a solid action plan. Attendees will
analyze, test and compare multiple solutions
and technologies in one place — and build
a shortlist of the ones that will add the most
value to their business.
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
Technology                                   Peer
Solutions                                    Community
Attendees will analyze, test and compare     Attendees will share their toughest
multiple solutions and technologies in       experiences and questions with peers —
one place — and build a shortlist of the     and learn how they’ve overcome similar
ones that will add the most value to their   challenges and captured opportunities.
business.
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
2019 Global Portfolio

        3 – 6 June 2019
        Toronto, Canada

                                                3 – 7 November 2019                                            12 – 15 November 2019
                                                Barcelona, Spain                                               Tokyo, Japan

  20 – 24 October 2019
  Orlando, FL                                                                   4 – 6 March 2019
                                                                                Dubai, UAE
                                                                                                   11 – 14 November 2019
                                                                                                   Goa, India

                         28 – 31 October 2019
                         São Paulo, Brazil
                                                                                                             28 – 31 October 2019
                                                      16 – 18 September 2019                                 Gold Coast, Australia
                                                      Cape Town, South Africa

                                                                      For more information or to sponsor, e-mail exhibit@gartner.com
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
Introduction
About Gartner IT Symposium/Xpo
Gartner IT Symposium/Xpo is the world’s most important gathering of CIOs and senior IT executives. For over 28
years, our flagship conference has explored what’s on the IT horizon with confidence and accuracy enabling senior
executives to create, validate and execute transformative business technology strategies.
Delivering independent and objective content with the authority of the world’s leading IT research and advisory
organization, Gartner IT Symposium/Xpo has built a reputation among IT and business executives as the most
trusted source of insight, inspiration, tools and relationships in the world.
Here is why Gartner IT Symposium/Xpo is the destination of choice for thousands of CIOs and senior IT executives
every year:

Knowledge.Analyst presentations,
interactive workshops, clinics and
roundtables offer actionable takeaways
that address today’s hot topics.

Insight.Access to the unrivalled
authority and collective brainpower of
the most respected analyst team in the
industry.

Solutions.Ability to evaluate IT
products and services from the world’s
leading technology and service providers
in an exclusive setting.

Timing.Attendees return to the office
with the actionable strategies and tactics
they need to create a clear action plan
for the next twelve to eighteen months.

Connections.Networking with IT
professionals who share their challenges
and concerns.

The CIO Focus
Gartner IT Symposium/Xpo is designed around the mission critical priorities that CIOs from the world’s leading
organization are facing. The focus is on the issues, decisions and actions required for CIOs to effectively drive
business forward through IT-led innovation and operational excellence.
The fact that Gartner IT Symposium/Xpo draws an ever expanding global audience of CIOs is due in large part to
the forward-thinking, actionable advice they can only obtain in this forum. The combination of exclusive content,
peer networking and interaction with the leading technology and service providers add up to a must-attend
conference for CIOs.

For more information or to sponsor, e-mail exhibit@gartner.com
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
An Agenda for a CIO’s priorities:
The topic-focused agenda delivers the latest technology, strategy and leadership insights across 13 key disciplines,
covering the challenges most critical to CIOs. They can build an agenda around these challenges, so they can
deliver the ideas and capabilities their business demands.

Powering Digital
Transformation
Business strategy                          Leadership                                 Technology and
CxOs are investing to exploit              Leadership is undergoing a
                                                                                      information
opportunities in digital business.         revolution in response to digital          Understanding how technology
Top performers are designing               business demands. The beliefs              and information is evolving is
new business, information and              and models of how we work are              critical in creating effective digital
technology operating models                being shattered and reshaped.              transformation. This track will
that enable and accelerate digital         This track will challenge a CIO’s          examine those technologies and
business transformation. This              thinking about leadership, skills,         innovative uses of information that
track is for CIOs and IT Leaders           and the organization required to           will have the greatest impacting
planning the role of information           successfully navigate uncertainty          in shaping the CIO’s digital
and technology in enterprise               and create a culture for success.          transformation journey.
digital strategy.

          Three tracks covering the following topics:
          • Application Modernization         • Digital Transformation,           • Innovation
                                                Platforms & Strategy
          • Business Intelligence &                                               • Leadership
            Data Analytics                    • Emerging & Advanced
                                                Technologies                      • Security & Risk
          • Cloud Computing
                                              • Enterprise Architecture           • Work, People & Culture
          • Cost Optimization
                                              • I&O Modernization
          • Customer Experience

For more information or to sponsor, e-mail exhibit@gartner.com
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
Gartner IT Symposium/Xpo Orlando
Audience Profile*
                               Job Title                                          Company Size
       1%
       Consultant/Specialist        4%
                  1%                Others                                                           17%
                                                                                                     Small (1-749)
       2%          Analyst
       Architect/Engineer
              10%                                                                                             10%
              Manager                                                                                         Medium (750-1,999)
                                                                43%
                                                 51%            XX-Large
                                                 C-Level        (20,000+)

                20%                                                                                           15%
                Director                                                                                      Large (2,000-4,999)

                               11%                                                                  15%
                               VP                                                                   X-Large (5,000-19,999)

                        Client vs. Non-Client                                           Industries
                                                                                2%
                                                           2%                   Media       2%
                                                           Transportation                   Other
                13%                                                   3%                                  32%
                Non-Client                                            Retail                              Gov’t/Public Sector
                                                           4%
                                                           Energy & Utilities

                                                               10%
                                                               Healthcare

                                                                     10%
                                                                     Services                                19%
                                             87%                                                             Financial
                                             Client                                                          Services
                                                                                16%
                                                                                Manufacturing

*based on 2018 attendees

      “     For many of us, this is one of the few times where we can
            give undivided attention to vendors who may have something
            valuable for us.
                                       ”
            – VP of Innovation, Western Governors University

For more information or to sponsor, e-mail exhibit@gartner.com
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
Gartner IT Symposium/Xpo Orlando
Audience Profile*
Audience Insights*                                                                    2018 Conference Highlights:
                                                                                      350+ sessions focused on the most
Purchasing Authority                                                                  critical imperatives for the next 12-36

95% of attendees have a role in the purchasing process
                                                                                      months

                                                                                      180+ Gartner experts provide insight
                                                                                      and advice

92% will evaluate new products and technology providers at
    the conference
                                                                                      9,000+ senior IT and business
                                                                                      executives looking for solutions

73% have  engaged with a solution provider they first met at
    the conference
                                                                                      3,500+ CIOs and their buying teams

                                                                                      185+ Sponsors

83% have  two or fewer meetings with new technology providers
    in the office a month
                                                                                      150+ Exhibitor Lead Sessions

                                                                                      13 IT Xpo Marketplaces
*based on 2018 attendees
                                                                                      20+ Hours of the IT Xpo

                                                                                      10 Keynotes 3 CIO Luncheon Keynotes

                                                                                      Who Will Attend?
                                                                                      • CIOs
                                                                                      • CTOs

                                                                                      • CFOs

                                                                                      • Technology and business strategy
                                                                                         executives

                                                                                      • CIO direct reports in the following
                                                                                         areas:

                                                                                        - Applications

                                                                                        - Business intelligence
                                                                                        - Business process improvement

Top 10 Technology Priorities in 2018                            Ranking                 - Data center and IT operations

Business intelligence and Analytics                                  1                  - Enterprise architects
Cloud Services/Solution                                              2                  - Enterprise information management
Digitalization/Digital Marketing                                     3                  - Infrastructure and operations
Cyber/Information Security                                           4                  - Networking, wireless and mobility
Enterprise Resource Planning                                         5                  - Program and portfolio management
Infrastructure and Data Center                                       6                  - Security and risk management
Customer Relationship Management                                     7                  - Sourcing and vendor management
Mobility and Mobility Applications                                   8
Networking, Voice and Data Communications                            9
Artificial Intelligence and Machine Learning                        10
Ranking based on how many CIOs cited each as a top 3 new spending priority for 2018.
Source: Gartner (March 2018)
The 2,958 CIOs surveyed represent more than 292 billion in
corporate and public-sector IT budgets in 93 countries.      For more information or to sponsor, e-mail exhibit@gartner.com
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
Gartner IT Symposium/Xpo Orlando
Audience Profile*

Sample Fortune 1000 companies attending in 2018*
Abbvie                            Costco                             McDonald’s                         Sysco Corporation
Aetna                             Eli Lilly                          McKesson                           The Walt Disney Company
Allstate                          ExxonMobil                         MetLife                            Time Warner
American Airlines                 Fannie Mae                         Morgan Stanley                     TJX Corporation
American Express                  FedEx                              Nationwide Mutual Insurance        Travelers
Andeavor                          Ford Motor Company                 Northwestern Mutual                Tyson Foods
Bank Of America                   General Dynamics                   PepsiCo                            United Health Care
Best Buy                          General Electric                   Pfizer                             UPS
Boeing                            General Motors                     Progressive                        USAA
Centene Corporation               Honeywell                          Raytheon                           Walmart
Cigna                             Humana                             Rite Aid                           Wells Fargo
Coca-Cola                         Johnson & Johnson                  Starbucks                          World Fuel Services
ConocoPhillips                    Marathon Petroleum Company         State Farm

*based on 2018 attendees

Team Attendance
More than 200 organizations maximized their learning by attending as a team. Below are a few of the organizations that attended as
teams of five or more IT leaders:
Allstate                           ExxonMobil                          Hess                                Rolex
Chick-Fil-A                        FedEx                               Johnson & Johnson                   Solar Turbines Inc
Coca-Cola                          Fidelity Investments                L Brands                            United Parcel Service
Deloitte                           Hallmark Cards                      Nu Skin                             Walt Disney Parks &
Duracell                           Harley Davidson                     NY University                        Resorts

Eli Lilly                          Harvard Pilgrim Healthcare          Pfizer
*based on 2018 attendees

For more information or to sponsor, e-mail exhibit@gartner.com
2019 Sponsor Prospectus - The World's Most Important Gathering of CIOs and IT Executives
About Gartner IT Symposium/Xpo
IT Symposium/Xpo
Marketplaces
The IT Symposium/Xpo exhibit floor is
arranged into 13 marketplaces to assist
attendees in their solution discovery
process and enhance vendor visibility.
Aligned to the roles of IT leaders the
marketplaces include:

• Applications

• Artificial Intelligence & Robotic Process
  Automation

• Customer Experience

• Data & Analytics

• Data Center & IT Operations

• Digital Business Platforms & Process
  Management

• Digital Workplace

• Enterprise Architecture

• Enterprise Networking &
  Communications

• Mobility & Wireless

• Program & Portfolio Management

• Security & Risk Management

• Sourcing & IT Services

                                                                                “
IT Xpo: Technology in Action                                                         For many of us, this is
The IT Symposium/Xpo exhibit floor provides IT leaders with direct access            one of the few times
to the leading technologies and services. Attendees gain insight into their
specific issues in conference sessions and Gartner one-on-ones and can
                                                                                     where we can give
take this knowledge to IT Xpo for deeper discussions with relevant solution          undivided attention
providers.
                                                                                     to vendors who may
Attendees have told us IT Symposium/Xpo provides their best opportunity
                                                                                     have something

                                                                                                           ”
all year to assess the vendor landscape while away from the distractions of
the office. They come with future projects in mind to have meaningful                valuable for us.
discussions and identify technology providers for follow-up. Sponsors at
IT Symposium/Xpo define themselves as key players in their technical area            – VP of Innovation,
and have a unique opportunity to reach an elite group of CIOs and IT leaders.          Western Governors University

                                                      For more information or to sponsor, e-mail exhibit@gartner.com
About the Exhibit Floor

 “
     Continues to be the best IT conference I’ve ever attended. Well worth

                                                                           ”
     the time and investment. I intend to bring all my IT leaders next year.
     – Deputy Director, US Federal Government

Activities on the IT Symposium/Xpo
Exhibit Floor
Magic Quadrant Sessions
Expert led sessions focused on a Gartner Magic Quadrant. The sessions
give attendees the unbiased vendor assessment information they
need to support their technology acquisition decisions with qualitative
analysis on specific technologies and the leading suppliers.

IT Xpo Stage Sessions
Fast-paced presentations on product announcements, demos, road
maps and product visions.

Learning Labs
Attendees experience vendor solutions first hand in learning labs.
A unique opportunity to explore and test drive the industry’s new
and innovative products.

Emerging Technologies Pavilion
The most intriguing up-and-coming providers in IT, including Gartner
Cool Vendors, across key markets. Demonstrations and theater
presentations highlight what makes these potential mega-vendors
of tomorrow so unique.

Solution Provider Sessions
Sponsors share case-study insight into their products and services
through real life stories delivered by clients who have deployed their
solutions successfully.

IT Xpo Receptions
Attendees enjoy the IT Xpo receptions as a place to network, find
solutions for upcoming projects and learn about the latest technologies.
IT Symposium/Xpo is designed to facilitate a meaningful exchange of
ideas, and the lively environment is enhanced with food and drink.

Face-to-Face Sponsor Meetings
Private sessions with sponsors to discuss attendees’ projects at various
stages in their buying cycle.

For more information or to sponsor, e-mail exhibit@gartner.com
About Gartner
Strategic depth, comprehensive coverage and an independent point
of view—that’s the power of Gartner.

12,000+ Client Organizations from 100 Countries
                           1,900 Analysts
                                                                          380,000
                                                       one-to-one client interactions per year

       Quoted by media              70 times per week
                                                     World’s largest           CIO community
                 74% of the Global 500

Known throughout the world for our proprietary research, analytics, disciplined methodologies and actionable advice,
we’re valued for our ability to accelerate initiatives, manage costs, introduce best practices and increase confidence
and credibility in IT leadership. At Gartner, our expertise is a result of collaboration, transparency, objectivity and
an ongoing commitment to the success of our clients. It’s also the foundation for one of the longest running IT
conferences today. IT Symposium/Xpo is what Gartner does best — an intensive five-day immersion in the IT research,
information and objective guidance for IT leaders to make the right decisions for their organizations.

                                                      For more information or to sponsor, e-mail exhibit@gartner.com
About Gartner
Gartner Conferences Portfolio
The Gartner Conferences Portfolio is comprised of more than 75 industry conferences that address the needs of the digital enterprise
of today – from CIOs and their executive leadership to the IT departmental leaders, technical implementers and recommenders,
digital marketers and supply chain leaders.
IT Symposium/Xpo
The paramount conference for CIOs and senior IT leaders to experience all Gartner offerings in person. Keynotes from leading CEOs
and industry thought leaders and the full force of Gartner research immerse attendees in new knowledge and networking to inform
strategic direction.
Summits
Focused programs targeted to specific roles within the IT organization. IT professionals find insight and develop road maps to
success for both their organization and themselves.
CIO Leadership Forum
Executive-only programs for exploring business, technology and leadership strategies. Select CIOs discover how to translate
strategic direction into actionable results.
Marketing Symposium/Xpo
Designed for CMOs and senior marketing leaders, this conference offers the latest insights essential to help marketing leaders define
their vision, strategy and leadership mandate; assert marketing as the champion of the customer; lead innovation and manage
change; and evolve their team into a modern marketing organization.
Supply Chain Executive Conference
Supply chain leaders gain the insight needed to push past traditional boundaries, drive innovation, and uncover new sources of
value for the enterprise in today’s digital age.
Catalyst Conference
Catalyst – as the name implies – is about driving meaningful change within the industry and organization. The must-attend
conference of the year for technologists tasked with the implementation of the strategic direction within their organizations.
ReimagineHR
Where chief human resource officers (CHROs) and their leadership teams hone strategies to optimize the hiring and retention of
scarce top talent, drive continuous learning and development, maximize the productivity of employees and reward them for it, and
ensure diversity and inclusion in their workforces.
CSO & Sales Leader Conference
A premier conference for Chief Sales Officers and sales leaders looking to boost revenue and customer loyalty — all while closing
more high value deals than ever before, in an increasingly complex buying environment.
CFO & Finance Executive Conference
The world’s most important gathering of CFOs and senior finance executives offering strategic guidance on the trends that shape
finance, company performance and personal leadership.

                                                     Supply Chain                      CFO & Finance Executive
                                                     Executive Conference              Conference

         ReimagineHR
                                                                                                      CSO & Sales Leader
                                                                        Summits          CFOs         Conference
                                                     CSCOs

             HR
           Leaders
                                                                                                       Sales
                                                                                                      Leaders

                                 CIOs and                              IT Role
               CIOs              IT Leaders                            Leaders                    CMOs

                                       CIOs

                                                   Technologists

             CIO Leadership Forum

                                                     Catalyst Conference
October 20 - 24, 2019 | Orlando, Florida
                                                                                                                            gartner.com/us/symposium

                                                                                                                            For sponsorship opportunities,
                                                                                                                            e-mail.exhibit@gartner.com

                                                                               2018 Premier Sponsors

                                                                        2018 Marketplace Sponsors

© 2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
For more information, e-mail info@gartner.com or visit gartner.com.
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