"Capital of country chic"-Australian Financial Review, 03.03.21 click to read more - Amazon AWS
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“ Capital of country chic
—Australian Financial Review, 03.03.21 ”
2O21
Your business + visitation = growth
What sets us apart
from many other boutique
Mudgee Region has enjoyed strong visitation growth of destinations, is our
32% since 2014, as reported by Tourism Research incredible collaboration.
Australia. We now welcome on average 691,000 visitors Our authentic and contemporary
country lifestyle, loving
annually, resulting in more than 1M overnight visitors,
community, thriving industries
worth over $199M to the visitor economy each year.
and historic villages,
Research and tourism insights indicate Mudgee Region connects perfectly
with those wishing to escape the city for a contemporary country escape. There making us who we are.
is confidence in further growth of the visitor economy over the next 3-5 years.
Mudgee Region Tourism is an independent not-for-profit local tourism
organisation, funded by its members, sponsors, a contract with Mid‑Western
Regional Council and various other retail revenue streams. The organisation
is the primary body responsible for the promotion of our destination Congratulations!
as well as visitor servicing.
By partnering with Mudgee Region Tourism, you can promote your business “ Your sustained work to generate awareness
and excitement about the region over the last few
to over 1M overnight visitors annually and work collaboratively with 350+
years created a springboard for your very effective
like-minded local businesses to support the ongoing promotion of the region.
campaign to get Mudgee Region at the top of every
We offer multi-media advertising solutions to increase awareness and post-iso wish list, article and conversation. What
confidence in your brand and offering. Join us to keep the visitor economy a result. It felt like the world and his wife were
thriving across Gulgong, Mudgee, Rylstone, Kandos and surrounds.
”
in region to enjoy themselves.
Huntington Estate // Partner // June 2020
Tourism Research Australia, on behalf of Destination NSW, prepare 4-year average reports for each NSW Local Government Area. A 32%
visitor growth over 6 years is a phenomenal result and testament to the quality of experiences and collaborative nature of our destination.
LGA PROFILE – TOTAL VISITORS (4 YEAR AVERAGE) LGA PROFILE – OVERNIGHT VISITORS (4 YEAR AVERAGE)
INCLUDING % CHANGE SINCE 2014 INCLUDING % CHANGE SINCE 2014
800,000 35% 1,200,000 35%
691K
1.046M
700,000 655K 30% 30%
+32% 1,000,000 948K
+25% +30%
600,000 573K 851K
524K 525K 528K 25% 780K 804K 781K +22% 25%
800,000
500,000
20% 20%
400,000 600,000
15% 15%
300,000 +9% +9%
400,000
10% 10%
200,000
5% 200,000 +3% 5%
100,000 +1%
+0% +0% +0% +0%
0 0% 0 0%
2014 2015 2016 2017 2018 2019 2014 2015 2016 2017 2018 2019
2
Promoting your business
We continuously grow the audience we are reaching through a multi-media approach to marketing the region. This infographic shows how
many customers we are reaching and the number of partners we collaborate with.
23,830
41,629
221,901
480M+
347
340
160,575
25,484
21,372
320
150M+
22,299
308
18,532
30,888
182,595
178,363
95M+
16,660
47M+
EMAIL SUBSCRIBERS SOCIAL MEDIA FOLLOWERS WEBSITE VISITORS MEDIA OUTREACH PA R T NE R E N G A GE ME N T
LEGEND: w 2017 w 2018 w 2019 w 2020 BY CALENDAR YEAR
Best we’ve been to!
Our Accredited Visitor Information Centre in Mudgee welcomes 34,000+ “ We’ve travelled extensively in Australia and this
is by far the BEST info centre we’ve ever been to!
people annually. In mid-2021, we will be relocating to a beautiful new
space at 90 Market Street, as part of the new Mid-Western Regional It actually reflects the region and is choc full of
Council art gallery and precinct development. Our new Visitor Information local produce! Great lay out, brochures and
Centre will be the ideal base for residents, visitors and our local business excellent service.
community to meet and collaborate, learn about the region and engage with
locally made + sourced produce and goods. We partner with three satellite
Make it your first stop in town!
”
Visitor TripAdvisor Review // Jenny // Dec 2020
Visitor Information Services located at Gulgong, Rylstone and Kandos.
New VIC premises at 90 Market Street – planned opening August 2021
3
Print Advertising
publication
UV
date
august 2021
This quality, free-to-readers, print publication (around 96 pages, A4 in size) showcases the
best of Gulgong, Rylstone, Kandos, Mudgee and surrounds. 90,000 magazines will be printed
with an estimated readership of over 200,000, strategically distributed to encourage visitation,
improve the experience of in-region visitors and inform local residents. Partners of Mudgee
Region Tourism are invited to advertise in the publication and encouraged to distribute magazines
across their own outlets. Visitors to the Visitor Information Centres also receive a copy.
Annually, 20,000 copies are tipped-on to the mid-year edition of Australian Traveller Magazine.
Individual Annual Promo Price Guide
(check out our bundled packages + save)
JJFull page ad + map pin with
business listing = $8,450
QUARTER FULL
PAGE
JJHalf page ad + map pin with
PAGE
business listing = $4,200 EIGHTH
JJQuarter page ad + map pin
PAGE
with business listing = $2,100 HALF
JJEighth page ad + map pin with
PAGE
business listing = $1,050
publication
J
UV
date
Pocket size: Z-CARD® concertina fold-out map
JJDistribution: 40,000 in-region visitors
august 2021
JJMap Area: Mid-western regional area + surrounds
(plus Gulgong, Rylstone, Kandos + Mudgee town maps on reverse side)
JJKey: a range of experiences + business categories
JJIndex: business listing with map reference + magazine advertisement page reference
JJMatrix: drive times between towns > available to customer
facing business outlets
Individual Annual Price Guide J Location pin and business listing = $760 who advertise in the
Mudgee Region Magazine.
Option for Silver members and above to advertise their business across five
signs located around the region at prominent tourism bays and high foot
traffic locations. Limited space available; first in basis.
Add-on Annual Price Guide J
A5 size ad, includes artwork = $550
4 > Pricing throughout this guide is exclusive of GST
Digital Advertising
MUDGEE SOURDOUGH
Shop where the locals shop at Mudgee Sourdough by olive.a.twist. You will find at the
recently opened ITTY BITTY BREAD SHOP long fermentation true artisan sourdough,
delectable sweet treats with utlilising Mudgee Region ingredients, savoury goods, ice
cream with a local twist, Hello Lovelies cordial + domestic sourdough baking equipment.
Open Wednesday to Saturday from 8am.
The NEW! destination website visitmudgeeregion.com.au launched October
2020. Mudgee Region’s #1 mobile responsive website attracts 180,000+ unique
NINGANA MOTEL BAKER WILLIAMS
DISTILLERY
visitors annually. You can tap into the thousands of unique visitors and connect
The Ningana is perfectly located a short
stroll to the clubs, pubs, churches,
restaurants + boutique shops of Mudgee's
Baker Williams Distillery is a Micro
Distillery located just minutes from
them to your business. There is also an opportunity to convert more bookings by
CBD. Enjoy old fashioned hospitality and all Mudgee, creating handcrafted spirits and
the comforts of home. Make the most of liqueurs focusing on regional flavours
their January special - book 2 nights’ and influences. They welcome you to
accommodation at the Ningana Motel and
featuring a BOOK NOW button for your product or experience – ask us how!
visit their cellar door to see, smell and
receive 50% off an in-house wine tour! taste their wares.
Individual Annual Promo Price Guide
JJWebpage = $800
JJOne-month feature tile on home page + digital ad every page = $1,950
!
From: Nathaniel Smith marketing@visitmudgeeregion.com.au
Subject: Mudgee Region is waiting for you! Reset Your Senses this Summer, you've earnt it
Date: 27 November 2020 at 5:30 pm
To: Leianne Murphy bdm@visitmudgeeregion.com.au
❤
LOVE AN AUSSIE ROAD TRIP!
Join Adam Spencer in the ultimate Aussie road trip around regional Australia -
featuring a visit to Mudgee and Skimstone Wines + a foraged local feast courtesy
of olive.a.twist.
CHAPEL OF LOWE NRL CHARITY SHIELD
With 23,000+ subscribers in our Mudgee Region Lover tribe, we invite members to
promote their business/event with digital banners in our monthly email promotion.
Lowe's iconic dinner under the vines 'Tunnel The St George Illawarra Dragons and
of Lowe' has found a new home under the South Sydney Rabbitohs will once again
Summer is on it's way, and it's about time you treated yourself to a quick
chandeliers of the bush chapel to become bring the annual Charity Shield match to
getaway. You've earnt it!
'Chapel of Lowe' Food by Zin, wine by Mudgee’s Glen Willow Regional Sports
Lowe. Saturday 6 February - Bookings
essential.
Stadium on 27 February 2021.
Here's just a taste of what awaits for you in the Mudgee Region.
Soak up our wide open spaces and fresh country air, marvel at our fascinating history
Includes click through to your webpage on visitmudgeeregion.com.au.
and heritage charm, indulge in delectable wine, incredible foodie finds, unique
experiences + boutique retail therapy. It's all here, waiting for you.
Individual Annual Promo Price Guide J
We can't wait to see you
Large digital banner = $680
J Small digital banner = $455
FUNCTIONS + WEDDINGS TOWNS + VILLAGES
Get hitched in the Mudgee Region this year Take a road trip to discover the charm of
- with wide open spaces, a contemporary our region’s outlying historic villages.
country setting, famed foodie delights + Enjoy a beer in a country pub, fossick for
award-winning wine, you’ll be hard pressed gold, capture heritage streetscapes or
to find a better place to host your next simply enjoy the natural beauty and
function, event or celebrate your big day. surrounds.
Kundalini Lodge Accommodation
Surrounded by beautiful rolling hills, deep valleys and breathtaking views, indulge,
relax + GET
unwindSOCIAL
in Mudgee’s newest luxury one-bedroom cabin accommodation.
Fall in love with all that Kundalini Lodge has to offer.
Looking for travel inspo? Check out our
Instagram feed, get inspired + picture
yourself right here amongst it.
Across Facebook, Instagram and Twitter, we
Don't forget to tag us when your travel
plans become a reality!
regularly communicate the benefits of visiting
our region through a social following of 42,000+.
EXPLORE + BOOK YOUR LOVE STORY TODAY!
It’s time to reconnect with loved ones, wide open spaces + fresh country air. Feel the
Native social media posts are available through
Love and explore our range of unique experiences and packages that are sure to sweep
you off your feet. Booking + travel dates have been extended. Available for a limited
Blacklea Vineyard + Olive The Guesthouse - Hill End
time!
Grove
top tier partnerships and event promotional
The people of Mudgee, Gulgong, Rylstone, Kandos + surrounds have come together Luxe
to two-bedroom cottage with all the
show they may be a relatively small region - but they
Experience have a lot
Blacklea's of love
range to give.
of olives, trimmings. You'll find the picturesque
olive oils, wines, balsamic vinegars, heritage village of Hill End just an hour’s
drive from Mudgee. Unwind + reconnect.
solutions. No individual pricing available, however
vincottos and vinaigrettes, or enjoy
weekend lunch – a unique fine food + We’ve got you covered.
wine experience awaits.
we encourage all partners to #mudgeeregion
for potential reposts.
Mudgee Sourdough School Christmas Lunch Feast
These hands on classes show you how to Cade Kitchen + Bar are celebrating
incorporate sourdough baking into your life, Christmas Day with a Christmas feast
starting from the basic science of sourdough like no other! Join + enjoy a three course
fermentation, nutrition, storage, baking and feast with all the trimmings, paired with
suggested texts for further reading. delicious Mudgee Region wine of course.
Don’t miss the opportunity to maximise sales to your accommodation or experience. We have a BOOK NOW feature
View in browser | Unsubscribe | Refer a friend | Mudgee Region Tourism © 2020 | All Rights reserved
for visitors to check real-time availability + make an instant booking, whether it be a tour, tickets for an event,
an immersive class, an attraction or accommodation. Our BOOK NOW feature is your solution to convert more bookings.
Bronze partners + above have the opportunity to take advantage of this feature – enquire with us to learn more.
> Pricing throughout this guide is exclusive of GST 5
Parklands Resort + Conference Centre
Membership Advertising Packages
x x x x x
x x x x x
Partner privileges > sforeefull
Partner Privileges box
list of inclusions
x x x x
Magazine directory listing1
x x x x
Business webpage 2 -
x x x x
Campaign Partner eligibility -
x x x x
Bookable Product +
Experience promotion eligibility3 -
Online retail store eligibility -
Product // Experience famil4 TEAM TEAM INDIVIDUAL VIRTUAL VIRTUAL
Magazine advertisement 1 HALF PAGE
OR 2x QTR PAGE 5 QUARTER PAGE EIGHTH PAGE - -
x
Map location pin + listing1 2x PINS 1x PIN 1x PIN - -
Website feature tile on all PRIORITY
webpages for one month - - -
POSITION
x x
eDM banner ad LARGE SMALL - - -
x x
VIC liquor sales eligibility - - -
x
BONUS free Bronze package - - -
x
Social Media native post - - - -
VIC window decal promotion +
subscriber competition for one month - - - -
2021-22 ANNUAL FEE $5,500 $3,500 $2,000 $800 $300
Weekly equivalent (approx) $106 $67 $38 $15 $6
MULTIPLE + SAVE 10%
Save 10% on additional equivalent $4,950 $3,150 $1,800 $720 $270
or lower tier partnerships for multi-
business promotion, same owner.
UPGRADE + SAVE 5%
Upgrade your 2020-21 partnership $5,225 $3,325 $1,900 $760 -
to a higher tier in 2021-22 + save 5%
on the higher tier.
MAINTAIN PLATINUM + SAVE 5%
For those who retain their 2020-21 $5,225 - - - -
Platinum partnership in 2021-22.
x x x x
EARLY BIRD + SAVE 5%
-
x x x x x
BY DEADLINE
x x x x
PAYMENT PLAN Fees apply:
$12.00 one‑off set-up fee + $14.95
insufficient funds fee, full terms online -
6 > Pricing throughout this guide is exclusive of GST
Sponsorship Packages
x x
> Sponsorships available to non-tourism businesses only – on request.
x x
Partner privileges > see Partner Privileges for listed inclusions
x x
Magazine directory listing1
Logo on ‘Our Sponsors’ webpage + click through
x
Magazine advertisement 1 HALF PAGE 5 QUARTER PAGE
x x
Crew News – permanent recognition + click through to business website PRIORITY POSITION
Crew News promotion – 1x feature per year
ANNUAL FEE $3,000 $2,000
Weekly equivalent $58 $38
EARLY BIRD + SAVE 5% - PAY IN FULL BY 10 MAY 2021 x x
BY DEADLINE - PAY IN FULL BY 24 MAY 2021 x x
x x
PAYMENT PLAN - 50% BY 24 MAY + WEEKLY INSTALMENTS BY 20 DECEMBER 2021
Fees apply: $12.00 one‑off set-up fee + $14.95 insufficient funds fee, full terms online
1 Must secure partnership by print deadline to be included in print advertising
and business directory listing 2 Webpage pulls content from your business
ATDW listing 3 Bookable Product accessible via 123Tix + V3, commission
may apply 4 In-person famils are subject to COVID restrictions permitting
5 Template ad or own artwork permitted in Platinum Membership +
JJWeekly Crew News (e-newsletter includes industry insights, workshop
Diamond Sponsorships only Note: Mid-term partnerships available
on a pro rata basis, excludes print inclusions + payment plan
invitations, funding program info, partner opportunities, media alerts + more)
JJExclusive access to Mudgee Region Tourism Partner Facebook group for
regular updates + to connect with partners to amplify collaborative efforts +
business support
JJExclusive access to online Partner Portal for the latest local, national and
global industry resources
JJVirtual familiarisations; partner to submit a 15-minute video tour
by de[
adline!
of product or experience
JJDL brochure display at VIC
Online
JJInvitation to workshops + seminars
> Go to visitmudgeeregion.com.au
> Go to Partner Services
JJOpportunity to advertise with print and digital solutions > Go to Partnership Opportunities
JJ‘Proud Partner of Mudgee Region Tourism’ digital banner, links to > Complete online form
visitmudgeeregion.com.au > Read Terms + Conditions
JJEvent promotion through online calendar and “What’s On” VIC promotion
> Receive email with invoice
JJPotential to sell retail product at VIC
> Pay by deadline*
JJDiscounted stallholder opportunities
Need assistance?
JJMudgee Region Magazine and website directory listing1
Visit the team at 84 Market Street Mudgee
JJInvitation to Annual General Meeting
Email partners@visitmudgeeregion.com.au
JJFunding application guidance
Call 02 6372 1020
JJAccess to a variety of skilled staff with various marketing and visitor * Mudgee Region Tourism has engaged the services of an external
experience backgrounds debit agency to facilitate payment plans for those eligible.
JJPromote your public holiday trading hours over the festive season +
Fees may apply. All partners agree to consider full terms and
conditions outlined on our website.1.21% credit card
public holiday weekends surcharge applies to direct MRT payments.
> Pricing throughout this guide is exclusive of GST 7
84 Market Street, Mudgee
02 6372 1020
visitmudgeeregion.com.au
FRONT COVER image credit Destination NSW
BACK COVER image credit Amber Creative
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