2018 2020 GROWING CRICKET IN THE PEEL REGION - Peel Cricket Board

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2018 2020 GROWING CRICKET IN THE PEEL REGION - Peel Cricket Board
GROWING CRICKET
IN THE PEEL REGION
2018 – 2020
2018 2020 GROWING CRICKET IN THE PEEL REGION - Peel Cricket Board
The Peel Cricket Board wishes to acknowledge the Department of Local
  Government, Sport and Cultural Industries which provided funding for the
development of the strategy, ‘Growing Cricket in the Peel Region, 2018 – 2022’.
FOREWORD
On behalf of the Peel Cricket Board, we are delighted to provide you with the Peel Cricket
Board Strategy for 2018 through until 2020.

Through a consultation process with each of the key board members representing their
respective club, association or district, we have identified a range of strategies which
will not only assist in growing participation numbers for cricket in the Peel Region, but
which also aim to increase retention rates from junior ages through to seniors. We also
recognise that increasing facilities for training and playing is fundamental in strengthening
the cricket experience.

We will continue to work closely with our key partners - Department of Local
Government, Sport and Cultural Industries, Cricket Australia, the Western Australian
Cricket Association, Lord’s Taverners Australia, City of Mandurah, Shire of Murray and
City of Rockingham – to maintain our strong connections and provide a united voice for
cricket in the Peel Region.

Together we can grow the game of cricket by being:

UNITED, COLLABORATIVE, INCLUSIVE, PROACTIVE.

Long live cricket in the Peel Region.

Tim Lees
Chair
Peel Cricket Board

!

                                                                                    Page 4
CONTENTS
TABLES                          5
ABBREVIATIONS                   6
RECOMMENDATIONS                 7
INTRODUCTION                    8
METHODOLOGY                   10
   Stakeholder Consultation   10
CRICKET IN THE PEEL REGION      11
   Clubs                        11
   Participation               12
   Facilities                  13
KEY CHALLENGES                16
STRATEGY 2018 - 2022          20
DOCUMENTS FOR REFERENCE       27

!

                                     Page 5
TABLES
Table 1         Clubs Listing
Table 2         Peel Junior Cricket Club Participation
Table 3         Peel Cricket Association Participation
Table 4         Rockingham Mandurah District Cricket Club Participation
Table 5         Home Grounds per LGA
Table 6         Potential Training or Competition Venues per LGA
Table 7         Key Challenges
Table 8         Key Challenges – Common Themes
!

ABBREVIATIONS
Audit           Peel Cricket Board Facilities Audit, February 2016
CA              Cricket Australia
CCB             Country Cricket Board
DLGSCI          Department of Local Government,
                Sport and Cultural Interests
LGA             Local Government Area
NFP             Not For Profit
PCA             Peel Cricket Association
PCB             Peel Cricket Board
PJCA            Peel Junior Cricket Association
RMDCC           Rockingham Mandurah District Cricket Club
Strategy        Peel Cricket Board 2018 – 2022 Strategy
WACA            Western Australian Cricket Association
WACC            Western Australian Country Cricket

                                                                     Page 6
RECOMMENDATIONS
Recommendation 1    Seek the support of the Peel Volunteers Association
Recommendation 2    Develop a workshop/information session for parents of
                    participants to provide them with the skills to assist their
                    children develop, and ability to assist on game days
Recommendation 3    Develop an engagement plan to ensure retention of players
                    prior to season end
Recommendation 4    Reduce games time, introduce more T20 games particularly
                    for U15’s and U17’s and mid-week games
Recommendation 5    Develop a school promotional strategy incorporating school
                    visits and high profile player appearances
Recommendation 6    Develop a communication strategy which incorporates
                    advertising, marketing, social media, website and blog posts
Recommendation 7    Identify a clear pathway which allows development of male and
                    female players
Recommendation 8    Address the cost equality issue with the WACA
Recommendation 9    Continue to source funding through major businesses,
                    partners, LGA’s, state and federal government departments
                    and agencies
Recommendation 10   Implement a Council Liaison office to assist with the
                    communication between cricket and LGA’s
Recommendation 11   Consideration for the amalgamation of associations
Recommendation 12   Review purposes of the Rules of Association at the AGM to
                    ensure alignment with current operations
Recommendation 13   Development of a partnerships programme allowing for funding
                    or in-kind contributions from corporate businesses in the
                    associated LGA’s
Recommendation 14   Provide ongoing governance training for all committee members
Recommendation 15   Liaise with LGA’s to provide more toilet facilities, additional turf
                    wickets, small ball lighting and ovals with 2 pitches
Recommendation 16   Development of a business plan for the construction of an
                    indoor centre at Lark Hill Complex
Recommendation 17   Seek office space
Recommendation 18   Provide female specific uniforms
                    !

                                                                                   Page 7
INTRODUCTION

Peel Cricket Board (PCB) was formed in 2012, and incorporated in May 2014. Since
forming, the PCB has developed under CA and the WACA to develop cricket participation
in the Peel District. The initial strategy, ‘Strategy to Grow Cricket in the Peel 2014 –
2017’, was developed to introduce both kids and adults to the game of cricket leading
to an increase in participation rates. The current strategy, ‘Growing Cricket in the Peel
Region 2018 – 2022’ will focus on not only increasing participation rates but focus on the
retention of players in all clubs and districts and all age groups, and initiate actions to
increase facility development.

The PCB provides a united voice for cricket and advocates for resources, facilities and
funding for the Peel region. The Peel Cricket Board is one of 14 community cricket boards
across WA formed as part of a WACA initiative to increase communication between the
cricket community and the WACA.

The PCB comprises representatives from the following groups, Associations and
Departments:
 • WACA,
 • Rockingham Mandurah District Cricket Club,
 • Peel Cricket Association,
 • Peel Junior Cricket Association,
 • Female Cricket,
 • Peel Umpires,
 • Baldivis Secondary College – Cricket Specialist Centre,
 • Local Government,
 • State Government.

The key partners in developing cricket in the Peel Region include:
 • City of Mandurah,
 • City of Rockingham,
 • Department of Sport and Recreation,
 • Lord’s Taverners Australia Peel Region WA,
 • Shire of Murray.

According to the PCB Rules of Association, the objects of the PCB are to:
 • Promote and grow the game of cricket in the Peel region,
 • Advise and support WACA Game Development Officers and all stakeholders on issues
   and trends affecting cricket in the Peel region,
 • Promote and support the implementation of CA and WACA strategies and policies
   within the Peel community,
 • Facilitate the implementation of strategies that provide pathways for cricket
   participants from local to state including players, umpires, coaches and administrators,
 • Establish and maintain sound working relationships with stakeholders in the Peel
   region,

                                                                                   Page 8
• Promote all competitions in the region that are endorsed by the Peel Cricket Board and
   the WACA,
 • To use its bet endeavours to ensure every participant’s experience is one which retains
   them in cricket.

The Peel Cricket Board aims to:
 • Provide one united voice for cricket in the Peel Region,
 • Think and act strategically to grow cricket in the Peel Region,
 • Develop and maintain strong connections between clubs and stakeholders,
 • Increase the profile of cricket and provide opportunities for the community to be
   involved in cricket at all levels, ages and backgrounds,
 • Support CA and the WACA to provide engaging formats and team environments for all
   participants at all ages and levels,
 • Facilitate the implementation of strategies that provide pathways for cricket participants
   from local to state including players, umpires, coaches and administrators.

   The PCB provides the following services:
 • Coordinates and supports training workshops for coaches, umpires and volunteers,
 • Coordinates and supports planning sessions for clubs to develop strategic plans and
   action plans,
 • Source funding and partners for club initiatives and events,
 • Advocate for new and improved facilities,
 • Coordinates minor upgrades between clubs and local government,
 • Liaises with WACA on issues facing cricket in the Peel region,
 • Provides funds through the grant application form.

Communication is essential in ensuring the strategy of the PCB aligns with those of the
WACA and various disciplines within the cricket framework:

Aligning with the constitution, the PCB Board comprises of:
 • Chairperson,
 • Secretary,
 • Treasurer,
 • Regional Cricket Manager – Peel,
 • Rockingham Mandurah District Cricket Club representative,
 • Peel Cricket Association representative,
 • Peel Junior Cricket Association representative,
 • Peel Umpire Coordinator,
 • Baldivis Secondary College representative,
 • Female Cricket representative.

Each of these Board representatives strives to ensure the objects of the PCB are upheld in
accordance with the Rules of Association.

                                                                                     Page 9
METHODOLOGY
The strategic plan has incorporated a mixed methods design where both qualitative and
quantitative research tools have been applied:
 • Qualitative – perception based semi-structured interviews with key stakeholders,
 • Quantitative – data collection sourced through WACA Regional Cricket Manager –
   Peel.

Secondary data was sourced through publications and reports made available from CA,
WACA, PCB, DLGSCI, and the LGA’s of Kwinana, Mandurah, Murray, Rockingham and
Waroona.

Stakeholder Consultation
Meetings were held with each member in the key stakeholder group between May and
September 2018. The key stakeholders were:
 • Mr Tim Lees, Chair,
 • Mr Ben McCulloch, Secretary,
 • Mr Peter Ritchie, Treasurer,
 • Mr Brodie Green, Regional Cricket Manager – Peel,
 • Mr Steve Langley, Rockingham Mandurah District Cricket Club representative,
 • Mr Rob Wallace, Peel Cricket Association representative,
 • Ms Rebecca McLennan, Peel Junior Cricket Association representative,
 • Ms Peta Hogarth, Female Cricket representative.

Additional meetings were held with:
 • Ms Julie Boyd, President of the Peel Junior Cricket Association,
 • Mr Peter Swarbrick, President of the Rockingham Mandurah District Cricket Club,
 • Mr Alan Singer, Area Manager Metro South, Senior Community Cricket.

Input from each of the stakeholders has been vital in ensuring a strategy development
which will align with those of CA and the WACA, but also ensures key challenges are
addressed and actions to overcome are identified.

           WACA             Game Development Committee
        Community Cricket Boards          Peel Cricket Board

                                                                             Page 10
CRICKET IN THE PEEL REGION
The PCB facilitates representation across junior, senior and district cricket in the Peel Region,
incorporating both metropolitan and country cricket. The three primary associations are:
1.    Peel Junior Cricket Association,
2.    Peel Cricket Association,
3.    Rockingham Mandurah District Cricket Club.

Clubs
The cricket clubs within each of the association span the Local Government Areas of
Kwinana, Mandurah, Murray, Pinjarra, Rockingham and Waroona. The PCB strives to have a
junior and senior team with each club, and in recent seasons has introduced both girls and
ladies teams. Listed in Table 1 are the clubs playing in each association.

Table 1. Clubs Listing.

  Peel Junior Cricket Association        Peel Cricket Association        Rockingham Mandurah District
                                                                                 Cricket Club

 **Kwinana Junior Cricket Club                                           Rockingham Mandurah

 *White Knights Baldivis Cricket     *White Knights Baldivis Cricket
 Club                                Club

 *Shoalwater Bay Cricket Club        *Shoalwater Bay Cricket Club

 *Hillman Hornets Cricket Club       *Hillman Hornets Cricket Club

 *Warnbro Swans Cricket Club         *Warnbro Swans Cricket Club

 *Secret Harbour Dockers Cricket     *Secret Harbour Dockers Cricket
 Club                                Club

 *Singleton Irwinians Cricket Club   *Singleton Irwinians Cricket Club

 **Mandurah Junior Cricket Club      **Mandurah Cricket Club

 **Halls Head Junior Cricket Club    **Halls Head Cricket Club

 **South Mandurah Junior Cricket     **South Mandurah Cricket Club
 Club

 *Pinjarra Cricket Club              *Pinjarra Cricket Club

 *Waroona Cricket Club               *Waroona Cricket Club

‘*’ denotes clubs which are both a junior and senior club.
‘**’ denotes clubs with separate junior and senior clubs.

                                                                                               Page 11
Participation
Since the inception of the PCB, participation numbers have been collated and are stated
below for each of the Associations, for the periods 2013/14 until 2017/18.

Table 2. Peel Junior Cricket Association Participation.
   Season           MILO                MILO T20               U10’s            U11’s             U12’s               U13’s
                 in2CRICKET               Blast
 2013/14         299               84                12                    10               8                    9
 2014/15         235               189               11                    6                10                   9
 2015/16         361               382               10                    7                10                   9
 2016/17         304               267               10                    9                9                    8
 2017/18         299               291               12                    11               9                    8

   Season            U13’s Girls         U14’s                 U15’s            U16’s             U17’s               TOTAL
                                                                                                                      TEAMS
 2013/14                           7                 7                                      5                    58
 2014/15                           7                 6                                      6                    55
 2015/16                           11                5                                      5                    57
 2016/17         4                 6                 7                                      5                    58
 2017/18         5                 9                 4                                      5                    63

MILO in2CRICKET (5 – 8 years) and MILO T20 Blast (7 – 11 years) are the Entry Level
Programs administered by clubs and calculated as individual registrations. The programs
have now been replaced in the 2018/19 season with a new program, Woolworths
Cricket Blast. The junior age groups are based on number of teams with the U13’s girl’s
competition commencing in 2016/17. Until the 2016/17 season, the number of players in
each team was 15. However, from the 2017/18 season, for the U10’s and U11’s teams were
calculated as teams of 10 due to new junior formats.

Participation numbers for the Milo in2 Cricket remained at 299 in the 2017/18 season
despite reaching 361 in the 2015/16 season. The Milo T20 Blast series numbers peaked
at 382 in 2015/16 and finished at 291 in 2017/18 season. The total numbers of junior
teams increased from 58 in the 2013/14 season to 63 in the 2017/18 season. Participation
numbers remained steady in all age groups except the U15’s which decreased from 7
teams in 2016/17 to 4 teams in 2017/18. The introduction of the girls U13’s competition
commenced with 4 teams in 2016/17 increasing to 5 teams in 2017/18.

Table 3. Peel Cricket Association Participation.
  Season    A Grade          B Grade       C Grade        D Grade      E Grade          F Grade         Ladies         TOTAL
                                                                                                         T20           TEAMS
 2013/14    10              10            10              8            8                7                             53
 2014/15    10              10            8               8            8                6                             50
 2015/16    10              9             8               9            9                7                             52
 2016/17    10              10            8               10           8                8                             54
 2017/18    10              9             10              8            8                7           3                 55

                                                                                                           Page 12
Team participation in the PCA has increased only marginally between 2013/14 – 53 teams –
and 2017/18 – 55 teams as outlined in Table 3. Ladies T20 was introduced in 2017/18 with 3
teams competing.

Table 4. Rockingham Mandurah District Cricket Club Participation.
    Season          Senior Men   Senior Women       Junior Boys       Junior Girls   TOTAL TEAMS
    2013/14     4                1              4                 1                  10
    2014/15     4                1              4                 2                  11
    2015/16     4                1              4                 2                  11
    2016/17     4                1              4                 2                  11
    2017/18     4                1              4                 2                  11

The Rockingham Mandurah District Cricket Club team participation, as outlined in Table 4,
has remained relatively unchanged between 2014/15 and 2017/18 with a total of 11 teams
competing.

Facilities
An audit of cricket facilities was initially completed in 2012 with a review conducted in 2016
to:
  • Provide an inventory of cricket facilities being utilised by clubs in the Peel Region,
  • Assess and rate facilities against a list of core/optional facilities,
  • Identify any current gaps in provision,
  • List any major works for prioritisation by the PCB,
  • Ascertain planned new and future facility developments,
  • Identify any further opportunities to develop cricket in the Peel Region.

The ‘Peel Cricket Board Facilities Audit’ (2016) provides a summary of each of the home
grounds and potential training or competition venues available in each of the LGA’s (Tables 5
and 6).

                                                                                          Page 13
Table 5. Home Grounds per LGA.

    Rockingham              Mandurah            Murray            Kwinana           Waroona

 Lark Hill Sports       Meadow Springs     Sir Ross McLarty   Orelia Oval/      Waroona Oval
 Complex                Reserve            Oval (Pinjarra     Gilmore College
                                           Oval)              Oval
 Stan Twilight          Peelwood Reserve   Murray River
 Reserve                                   Country Estate
                                           Oval
 Laurie Standord        Falcon Oval        Dwellingup Oval
 Reserve (Singleton
 Reserve)
 Shoalwater Oval        Frederick Irwin
                        Anglican School
                        Oval
 Currie Street
 Reserve (Warnbro
 Oval)
 Rhonda Scarrott
 Reserve (Tangadee
 Reserve)
 Arpenteur Park
 (Settlers Hill Oval)

                                                                                    Page 14
Table 6. Potential Training or Competition Venues per LGA.

    Rockingham               Mandurah               Murray            Kwinana          Waroona

 Koorana Primary         Meadow Springs       Sir Ross McLarty   Orelia Oval/Gilmore
 School                  Primary School       3rd Oval           College Oval

 Living Waters           North Mandurah
 Lutheran College/       Primary School
 Warnbro Oval

 Waikiki Primary         Riverside Primary
 School/Waikiki          School
 Oval/Harrington
 Waters Oval

 Careeba Park            Coodanup Primary
                         School

 Paul Garnett Oval       Lakelands Primary
                         School

 Georgetown              Halls head Primary
 Reserve                 School

 Port Kennedy            Falcon Primary
 Primary School/St       School/Ocean
 Raphael Reserve         Road Primary
                         School

 Endeavour Primary
 School/Achiever
 Oval

 Settlers Hill Primary
 School

 Secret Harbour
 Primary School

 Rockingham Lakes
 Oval

 Bungaree Primary
 School

 Baldivis Secondary
 High School

                                                                                         Page 15
KEY CHALLENGES
In 2017, the PCB members developed a strategic framework for 2017 through to 2020
which identified a number of key focus areas:
  • Participation and volunteers,
  • Profile and promotion,
  • Elite teams,
  • Revenue,
  • Technology,
  • People – stakeholders and governance,
  • Facilities,
  • Women and girls,

Interviews with stakeholders during the stakeholder process were semi-structured,
allowing each the opportunity to identify key challenges facing cricket in the Peel Region.
Common themes were evident in each interview and have been aligned with the key
focus areas:

Table 7. Key Challenges – Common Themes.

 Participants & Volunteers                    Increased participation; increased retention; parent
                                              skilling

 Profile & Promotion                          Schools programme; local advertising; communications
                                              strategy

 Elite Teams                                  Complete pathway for RMDCC

 Revenue                                      Increase in funding; changes to fees

 Technology                                   Online media presence

 People: Our Stakeholders & Our Governance    Partnerships; Council liaison person; changes to Rules
                                              of Association

 Facilities                                   Night lights; small ball lighting; indoor facility; more
                                              ovals with 2 pitches; toilets; turf wickets

 Women & Girls                                Develop pathway & womens programme; scheduling;
                                              focus on womens participation

 Other                                        More T20’s, introduce mid week competition, forecast
                                              of future clubs

All key challenges stated in the interviews are outlined in Table 8 and form the basis of the
Strategy 2018 – 2022. It is worth noting that many of the targets will require benchmark
statistics in the 2018/19 season to provide ongoing data comparison.

The following strategy has been developed taking into consideration that many of the
people conducting the activities are volunteers and meet on a quarterly basis. It is
essential that the strategies be realistic and achievable. Additionally, during the season,
focus is directed to the business of playing cricket; off-season allows time for completion
of strategic actions.

                                                                                            Page 16
Table 8. Key Challenges.
                      Participants &            Profile &            Elite Teams        Revenue         Technology
  FOCUS
   AREA

                       Volunteers              Promotion

                    Create the best        Promote cricket in     No 1 region for     Maximise         Use
                    particiption           Peel to inspire the    team performance,   long term        technology to
                    experiences to         love of the game       developing          sustainable      deliver great
   OBJECTIVES

                    grow junior cricket    and continue to        talented players,   revenue          experiences
                    and ensure best        increase the profile   coaches, umpires    to drive         for
                    pracice model for      of cricket in Peel     and volunteers      investment in    participants,
                    senior community                                                  Peel             parents and
                    competitions in                                                                    volunteers
                    Peel

                    Not enough help        Not enough             No complete         Seek changes     Ensure
                    with volunteers at     promotion through      pathway for         to the Junior    a strong
                    clubs                  schools especially     RMDCC               Assoc fees       online media
                                           when competing                             - $300           presence
                                           with other                                 regardless of
                                           sports - football,                         5 or 9 players
                                           basketball, soccer

                    Provide parents        Develop a schools                          Seek
                    with the skills tfor   promotional                                funding for
                    juniors to develop     strategy - need                            Rockingham
                    cricket ability        to be going in to                          Mandurah to
                                           schools June - Aug                         realistically
                                           to capture interest                        complete with
                                           for new season                             other Premier
                                                                                      clubs
   KEY CHALLENGES

                    Provide parents        Not enough local                           Needs to
                    with cricket           paper advertising                          be greater
                    knowledge so they                                                 funding
                    are able to help on                                               available
                    game days

                    No growth on           Website needs to
                    team participation     be brought up to
                                           standard

                    Lack of retention      Social media
                    in all areas of        needs to be
                    cricket in the Peel    brought up to
                    region                 standard

                    Continue to            Utilise the Sounds
                    educate public on      Telegraph to have
                    junior formats         kids names in -
                                           free offer

                                                                                                          Page 18
Table 8. Key Challenges. (cont.)
                          People: Our                     Facilities               Women & Girls               Other
  FOCUS
   AREA

                       Stakeholders & Our
                          Governance

                    Build strong trusting         Provide a functional and     Cricket in the Peel
   OBJECTIVES

                    relationships and deliver     well maintained plan         region will be the
                    best practice at all levels   for facilities in the Peel   leading reigon for
                                                  region                       women and girls and all
                                                                               diversity groups

                    Freeing up clubs to focus     More toilet facilities       Include girls playing     More T20’s in
                    on improving cricket          required at some ovals       cricket into a social     U15’s - U17’s
                    requirements                                               media campaign

                    Introduce a Council           Introduce a lockbox          Increase focus on         More diversity
                    liaison person                system for keys              female participation      in the game -
                                                                                                         change some of
                                                                                                         the games from
                                                                                                         50 overs to T20.

                    PCA, PJCA and PCB to          Night cricket is a must,     No clear pathway for      Reduce times for
                    join together                 especially Friday night      girls coming through      games
                                                  cricket

                    PCB needs to have clear       Require small ball           Develop the girls/        Retention of U14’s
                    directions and goals          lighting                     womens cricket to the     to U’15’s
                                                                               same status as mens

                    Build more partnerships       More ovals under lights      Coaches for girls teams   Introduce a mid-
   KEY CHALLENGES

                                                                               required                  week cricket T20
                                                                                                         competition

                    Amend Rules of                Lark Hill needs to be        Schedule girls games at   Introduce a Junior
                    Association to include a      embracing the cricket        different times due to    academy and
                    CCB delegate                  fraternity                   lack of available ovals   utilise Brendan
                                                                                                         Diamanti’s skills

                    Amend Rules of                Indoor cricket centre        Ensure girls have         Forecast of future
                    Association to include an     for the Peel region -        separate uniforms         clubs locating to
                    independent delegate          Rockingham area                                        the Peel region

                    PCA needs to become           More turf wickets
                    more pathways focused
                    Governance training for       Require more ovals with
                    all committee members         2 cricket pitches

                                                  City of Mandurah - 4
                                                  nets but juniors require
                                                  to share with seniors

                                                  PCB/PJCA/CCB requires
                                                  a ‘home’ or office space.

                                                                                                               Page 19
STRATEGY 2018 - 2020
                                FOCUS AREA: Participants & Volunteers

        Challenge                   Strategy             Responsibility     Timeline       Target

Not enough help with        Seek the support of          PCB              October      Ensure all
volunteers at clubs         the Peel Volunteers                           2018         games have
                            Association                                                adequate
                                                                                       volunteers to
                                                                                       support the
                                                                                       game
No growth on team           Develop an engagement        PCB              February     To secure
participation               plan to ensure retention                      2019         minimum
                            of players prior to season                                 75% retention
                            end                                                        rate by end
                                                                                       of current
                                                                                       season for
Lack of retention in all                                                               forthcoming
areas of cricket in the                                                                season
Peel region

Provide parents with        Develop a skills             PCB/PJCA/        Ongoing      Conduct 4
the skills for juniors to   workshop/information         PCA/RMDCC                     workshops/
develop cricket ability     sessions for parents to                                    information
                            provide them with skills                                   sessions (pre-
Provide parents with        to assist their children                                   season/during
cricket knowledge so        develop, and ability to                                    season) on an
they are able to help on    assist on game days                                        annual basis
game days
Continue to educate
public on junior formats

                                                                                        Page 20
FOCUS AREA: Profile & Promotion

     Challenge               Strategy          Responsibility      Timeline            Target

Not enough              Develop a school      PCB               October 2018   Introduce a ‘Source of
promotion through       promotional                                            Business’ medium to
schools especially      strategy                                               provide recognition
when competing          incorporating                                          of new participants
with other sports -     school visits and                                      through the schools
football, basketball,   high profile player                                    programme. Update
soccer                  appearances                                            15% in 1st year,
                                                                               increasing by 5% per
                                                                               year for next 4 years
Develop a schools
promotional
strategy - need
to be going in to
schools June - Aug
to capture interest
for new season

Not enough local        Develop a             PCB               December       Online media - ensure
paper advertising       communication                           2018           ‘hits’ are increasing
                        strategy which                                         month on month in all
                        incorporates                                           platforms. Print media
                        advertising,                                           - run campaigns with
                        marketing, social                                      competitions (tickets to
                        media (Twitter,                                        cricket) which provide a
                        Instagram,                                             benchmark for captive
Website needs to        Facebook), website                                     audience. Website
be brought up to        and blog posts                                         analytics provide
standard                                                                       capture data which
                                                                               can be tracked against
                                                                               online and print media/
                                                                               marketing/advertising

Social media
activity needs to
be brought up to
standard

Utilise the Sound
Telegraph to have
kids name in - free
offer

                                                                                          Page 21
FOCUS AREA: Elite Teams
    Challenge             Strategy           Responsibility          Timeline           Target
No complete          Identify a             RMDCC                January 2019     Capture rate
pathway for          clear pathway                                                increase compared
RMDCC                which allows                                                 to year on year
                     development of                                               from 2018/19.
                     male and female
                     players

                                          FOCUS AREA: Revenue
    Challenge             Strategy           Responsibility          Timeline           Target
Seek changes         Address issue          PCB/PJCA/PCA/        May 2019         By 2019/20
to the Junior        with PJCA to           RMDCC                                 season, outcome
Assoc fees - $300    ensure participant                                           on fees challenge
regardless of 5 or   cost equality and                                            released
9 players            appropriate fee
                     structure
Seek funding         Continue to source     PCB/PJCA/PCA/        Ongoing          Submit funding
for Rockingham       funding through        RMDCC                                 application for all
Mandurah to          major businesses,                                            available funding
realistically        partners, LGA’s,                                             and grants
complete with        state and federal
other Premier        government
clubs                departments and
Needs to be          agencies
greater funding
available

                                       FOCUS AREA: Technology
    Challenge              Strategy             Responsibility        Timeline          Target
Ensure a strong      Include media            PCB                  October 2018   Online media -
online media         presence in the                                              ensure ‘hits’ are
presence             development of                                               increasing month
                     the communication                                            on month
                     strategy

                                                                                           Page 22
FOCUS AREA: People: Our Stakeholders & Our Governance

    Challenge                   Strategy              Responsibility    Timeline         Target

Freeing up clubs    Alleviate unnecessary             PCB              June 2019   Appointment of
to focus on         protocols to allow clubs to                                    a Council liaison
improving cricket   concentrate on participant                                     person who will
requirements        numbers growth and retention                                   disseminate
                                                                                   information to
Introduce a         Seek funding for the
                                                                                   all clubs and
Council liaison     implementation of a Council
                                                                                   Associations,
officer             liaison officer to assist with
                                                                                   and act as an
                    communications between
                                                                                   intermediary
                    cricket and LGA’s
                                                                                   between cricket and
                                                                                   LGA’s
PCA, PJCA and       Consideration given to            PCA/PJCA/        June 2019   For discussion and
PCB to join         the amalgamation of the           PCB                          motion at the next
together            associations through joint                                     AGM
                    consultation process
PCB needs to have   Review purposes of the Rules      PCB              June 2019   Alignment of
clear directions    of Association at the AGM to                                   objects, aims and
and goals           ensure alignment with current                                  services of the PCB
                    operations
Build more          Through the communication         PCB              June 2019   Target businesses
partnerships        strategy, develop a                                            in the LGA’s -
                    partnerships program which                                     commence with 10
                    will allow additional funding                                  in 2018/19 season
                    or in-kind contributions from                                  generating funding
                    corporate business in the                                      increasing by %
                    associated LGA’s                                               each season

Amend Rules of      Include in agenda of              PCB              June 2019   For discussion and
Association to      AGM for PCB to make a                                          motion at the next
include a CCB       recommendation for inclusion                                   AGM
delegate            of additional delegates
Amend Rules
of Association
to include an
independent
delegate

PCA needs to        Develop a pathways program        PCA/RMDCC        September   To be implemented
become more         for PCA through to RMDCC                           2019        in 2019/20 season
pathways focused

Governance          Provide ongoing training to all   PCA/PJCA/        Ongoing     Each new and
training for        members to in governance of       PCB/RMDCC                    existing member
all committee       NFP’s                                                          to attend 3 training
members                                                                            sessions per year
                                                                                   as part of their
                                                                                   commitment to their
                                                                                   position

                                                                                             Page 23
FOCUS AREA: Facilities

    Challenge                Strategy              Responsibility    Timeline              Target

More toilet           Liaise with LGA’s to         PCB              December    All cricket grounds to have
facilities required   provide additional                            2018        operational and adequate
at some ovals         toilet facilities at ovals                                toilets on site

Introduce a           Provision of keys            PCB              December    To have all keys available
lockbox system        outside of office                             2018        via lockbox system in time
for keys              hours for volunteers                                      for 2019/20 season

Night cricket is a    Liaise with LGA’s to         PCB/LGA’s        June 2019   Lighting required at
must, especially      introduce small ball                                      minimum 4 ovals to
Friday night          lighting which will                                       conduct a Friday night
cricket               allow the introduction                                    competition
                      and implementation
Require small ball    of night cricket with
lighting              more ovals under
                      lights
More ovals under
lights

Lark Hill needs to    Develop a more               PCB              June 2019   Organise at least one
be embracing the      inclusive approach to                                     meeting with management
cricket fraternity    Lark Hill Complex                                         of Lark Hill annually

Indoor cricket        Development of a             PCB              June 2019   Submit to the City of
centre for the        business plan for the                                     Rockingham prior to end
Peel region -         construction of an                                        of 2018/19 financial year
Rockingham area       indoor centre at Lark
                      Hill Sport Complex

More turf wickets     Liaise with LGA’s to         PCB              June 2019   Additional 4 turf wickets to
                      provide additional                                        be introduced by 2019/20
                      turf wickets                                              season

Require more          Assess the Peel              PCB              June 2019   Approach LGA’s or schools
ovals with 2          Cricket Board                                             with 2 pitch availability and
cricket pitches       Facilities Audit 2016                                     additional practice nets;
                      to identify ovals with                                    include in 2019/20 season
City of Mandurah -    2 cricket pitches
4 nets but juniors
require to share
with seniors

PCB/PJCA/CCB          Seek office space            PCB/PJCA/CCB     June 2020   Office space which will
requires a ‘home’     where items such                                          provide a meeting point,
or office space.      as trophies/medals/                                       storage and display for
                      archives can be                                           clubs
                      stored; space for
                      meetings

                                                                                                 Page 24
FOCUS AREA: Women & Girls

       Challenge               Strategy          Responsibility       Timeline           Target

Include girls game in     Video of girls        PCA/PJCA/         December 2018    Garner interest
social media campaign     cricket onto          PCB                                in girls/women’s
                          YouTube which                                            game through
Increase focus on         can be used in                                           social media -
female participation      social media and                                         trackable through
and retention             website                                                  ‘hits’

No clear pathway for      Develop a             PCB               September 2019   Introduce pathway
girls coming through      pathway allowing                                         which provides
                          girls the same                                           talented girls
Develop the girls/        development                                              opportunity for
women’s cricket to the    opportunity as                                           development and
same status as men’s      boys                                                     progression

Coaches for girls teams   Seek coaches          PCA/PJCA/PCB/     September 2019   All girls teams
required                  experienced in        RMDCC                              to be coached
                          coaching female                                          by coaches
                          teams                                                    with relevant
                                                                                   ‘female’ coaching
                                                                                   experience

Schedule girls games at   Increasing the        PCA/PJCA/PCB/     September 2019   All girls games
different times due to    number of 2           RMDCC                              to be played
lack of available ovals   pitch facilities or                                      as scheduled
                          numbers of ovals                                         with zero game
                          in the playing                                           cancellations
                          schedule

Ensure girls have         Provide uniform       PCA/PJCA/PCB/     October 2019     Same expectation
separate uniforms         as part of the        RMDCC                              as boys with each
                          season fees with                                         female participant
                          return at end of                                         provided same
                          games                                                    status as males

                                                                                           Page 25
FOCUS AREA: Other

    Challenge              Strategy            Responsibility        Timeline         Target

More T20’s in U15’s   To assist with         PCB                 October 2019   Reduce the
- U17’s               participant                                               number of 50
                      retention, shorten                                        overs games to
                      games times in line                                       20 overs to allow
                      with age groups                                           retention for the
                                                                                U15’s to U17’s.
More diversity in                                                               Retention to
the game - change                                                               increase by 30% in
some of the games                                                               2019/20 season
from 50 overs to
T20.

Reduce times for
games

Retention of U14’s
to U’15’s

Introduce a mid-      Increase               PCA/PJCA/           October 2019   Introduce a
week cricket T20      participation and      PCB/RMDCC                          new group of
competition           retention for those                                       participants
                      not able to play                                          through midweek
                      weekend sport                                             games.
Introduce a Junior    Develop a pathway      PCA/PJCA/           October 2020   Scope for talented
academy and           for talented juniors   PCB/RMDCC                          juniors to be
utilise Brendan       through a Junior                                          mentored allowing
Diamanti’s skills     academy                                                   for retention of
                                                                                participants
Forecast of future    To consider the        PCB                 October 2020   To align both
clubs locating to     growth of cricket                                         junior and senior
the Peel region       in the Peel region                                        associations
                      through club                                              growth plans with
                      development or                                            local government
                      relocation                                                planning and
                                                                                infrastructure

                                                                                        Page 26
DOCUMENTS FOR REFERENCE

Cricket Australia (2014), Australian Cricket’s Reconciliation Action Plan 2014/15-2017/18
Cricket Australia (2017), Australian Cricket Strategy 2017 – 2022
Cricket Australia, (2017), 2017/18 Press for Progress Report
Western Australian Cricket Association, Female Cricket Development Plan
Western Australian Cricket Association, Western Australian Cricket Strategy 2017 – 2022
Western Australian Cricket Association, Vision 2030
Peel Cricket Board (2014), Strategy to Grow Cricket in the Peel 2014 – 2017
Peel Cricket Board (2014), Rules of Association
Peel Cricket Board (2016), Facilities Audit
Peel Cricket Board (2017), Strategic Framework 2017 – 2020

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