STRATEGY 2017 - 2021 IRISH MUSEUM OF MODERN ART
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
IRISH MUSEUM STRATEGY OF MODERN ART 2017 - 2021
INTRODUCTION
Introduction
IMMA is Ireland’s National Cultural Institution IMMA’s programme reimagines ‘the Museum’ as
for Contemporary Art. Its diverse and ambitious an open and participatory space that connects
programme comprises exhibitions, commissions people to contemporary life through art. Surveys
and projects by leading Irish and international show us that our audience comes to IMMA to
artists, as well as a rich engagement and learning experience something new and to share knowledge
programme which together provides audiences and new thinking. Recent developments in the
of all ages the opportunity to connect with programme has seen IMMA expand beyond the
contemporary art and unlock their creativity. gallery space to incorporate the full site of IMMA’s
IMMA is home to the National Collection of Irish home at the Royal Hospital with a programme
and International Modern and Contemporary Art, of live performance, summer festivals, food and
started in 1990 and now numbering over 3,500 gardening that invites the audience into a direct
artworks. We make this national resource available interaction with creativity, and provides a space for
through exhibitions at IMMA and other venues debate, inspiration and participation.
nationally and internationally, through engagement
and learning programmes and digital resources. IMMA’s principle funder is the Department of
Culture, Heritage and the Gaeltacht. IMMA is
IMMA has a large and engaged audience. Physical enterprising and entrepreneurial. Our grant-in-
visitors have grown by 90% since 2014 and aid is supplemented by income raised through
584,000 people visited IMMA in 2016 making it corporate and philanthropic support and the
the 2nd most visited free attraction in Ireland. commercial activities that IMMA initiates on
Our audience is young and digitally connected, our site. In 2016 this generated income of €1.5
with over 60% of our visitors under 44 and a large million and represented 26% of our turnover.
amount of engagement happening through our Our ambitious programme is funded through
social media channels. our development income, raised through our
corporate and philanthropic partnerships, and our
commercial income raised on the site from venue
hire, retail and catering.
2 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 3
CONTEXT
Context to IMMA’s Strategy
2017- 2021
IMMA’s strategy is informed by our mission since we hold on our expansive and historically resonant archive and history of contemporary Irish Art essential to the delivery of all aspects of our artistic
2013; to connect new audiences with contemporary site, within our Collections, networks and audience practice for Irish citizens, and to further the story of activities. Whilst IMMA is committed to continuing
art and to work towards a viable financial model to support artists’ research, collaboration and Irish art Internationally. to seek and build new income sources, this strategy
in the face of cuts of 48% in our grant aid. It is experimentation. reflects the critical need for investment to ensure
also informed by a renewed national focus on IMMA’s core mission of connecting contemporary that our physical and digital infrastructure are
the importance of creativity in our day to day IMMA is the home of the National Collection of society to contemporary life reflects national fit for purpose for the future, and that they can
lives and a sectoral reconsideration of the role Modern and Contemporary Art. A Collection is not initiatives and developments in government policy effectively support the programmatic ambitions of
of cultural institutions in contemporary society. just a series of physical objects but also a series with launch of Creative Ireland, Culture 2025 and the institution and the needs of future generations
Our programme enables and supports two core of histories and relationships that represent a rich activation of the Arts in Education charter. Our of artists and citizens.
communities of artists and audiences. This resource of knowledge that, if accessible, holds mission aligns with Creative Ireland’s ambition
strategy reflects the fact that the needs of both are great potential for a wide range of audiences. to place creativity at the heart of Ireland and to Since returning to the Royal Hospital in 2013
changing and how, as a contemporary institution, IMMA therefore defines its Collection as art create access across society to Ireland’s cultural after a period of absence we have a renewed
we need to be responsive and flexible in order to works, archive and data. A key objective of this resources. IMMA’s programmes provide a space understanding of the strength that our site brings
respond to that change. strategy is the development of new Collections for all generations and communities to engage to IMMA and the creative resource it represents
Centre that will create new forms of physical and with creativity, conceptual thinking and cultural for both visitors and artists. This strategy
IMMA returned to its home in the Royal Hospital digital access to IMMA’s Collection, Collection meaning. Con¬temporary art is of our time and identifies the huge potential of the Royal Hospital
Kilmainham in 2013 after a two-year period of Archive and Programmatic Archive. Envisioned helps us understand the world we live in now. As Kilmainham as an open creative campus that
refurbishment. Since that point IMMA’s programme as both a new building and new online space, such it is a powerful medium through which a broad creates different ways for audiences to access
has actively sought new ways to connect audiences the Collections Centre will create a home for the audience can be encouraged to participate in an its creative programme, either through visiting
with the potential of contemporary art and to Collection on IMMA’s grounds, providing access to active cultural life. exhibitions, learning more in the Collections Centre,
shift their expectations and experience of IMMA the public through visible storage, media banks, experiencing art live across the site, seeing artists
as a museum. IMMA’s programme has extended accessible photographic and print collections and IMMA is made stronger through collaboration and work in the residency or finding out more about the
beyond the gallery space to activate the beautiful education spaces that will facilitate the Collection the ambition of this strategy is underpinned by long Royal Hospital Kilmainham, one of Ireland’s most
grounds and buildings of the Royal Hospital with as a learning tool for all ages. This building will term partnerships with organisations within Ireland important historical sites.
a progamme of live art, music, site specific artists’ also house IMMA’s complete Collection and including MISA (St James’ Hospital), Trinity, NCAD
installations, participatory programmes and Programmatic Archive, creating a reflective reading and IADT, visual arts organisations, local community This strategy results from a extensive and
into the digital space, creating opportunities for and research space for the general public, students, groups and National Cultural Institutions. productive process of consultation with the IMMA
artists to explore new forms of art making and artists and national and international researchers. IMMA’s programme is underpinned by important staff and Board and reflects the vision of the
for the audience to experience the full breadth of The new Collections Centre will create an extensive corporate and philanthropic partnerships including institution. All of IMMA’s activities are supported
contemporary practice. IMMA’s audience base has point of access for the IMMA Collection that will Matheson, Goodbody, Hennessy, Credit Suisse, BNP by the dedication, expertise and enthusiasm of the
grown and deepened since 2013 and we have been extend beyond the galleries. This access will Paribas, Goodbody, the IMMA 1000 donors and our IMMA team and this strategy aims to support them
supported in all our ambitions by an engaged and be enhanced through a parallel programme of network of international collaborators, through to realise their ambitions.
invested audience, who are looking to experience digitisation of IMMA’s resources that finds new which we can contribute to the growing recognition
the new, to get involved and become part of what ways to bring the context of art works to the public. of Irish visual arts on the global stage.
we do. IMMA works with art that is being made This will be delivered through a dynamic web
now, supporting and enabling artists to realise platform that shares art works - and the rich stories As IMMA emerges from a period of devastating cuts
their ambitions. As a contemporary art museum and knowledge behind those works and their artists in our grant in aid we can reflect in this strategy
there are many ways that we can do this and this - through innovative digital applications. Delivering on the resilience shown by the organisation to
strategy considers the resources and potentials on this ambition will create a truly signficant develop new sources of funding which have become
4 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 5
MESSAGE FROM THE CHAIR
Message from the Chair
I am pleased to present the Strategic Plan for The Plan sets ambitious targets for the five years it
the Irish Museum of Modern Art, which covers covers. It outlines the ways in which IMMA can grow
the period from 2017 to 2021. and flourish in a national and global context and,
also, how IMMA can support the aims and objectives
This strategy comes at a particularly exciting of the Government’s Creative Ireland Programme
time in IMMA’s development. Situated in 2018-2022. IMMA’s mission is to connect audiences
its wonderful, historic campus at the Royal and art and to provide a space where contemporary
Hospital, Kilmainham, the museum is currently life and contemporary art connect, challenge
the second most visited free attraction in and inspire. This is consistent with the objectives
Ireland. The Board of IMMA, and myself as outlined in the Creative Ireland plan.
Chairman, are committed to ensuring that
the visitor experience is one that reflects and The development of the Plan has been very much
resonates with the Irish people and provides a cooperative and deliberative process involving
exposure to national and international artists the Board, the staff and our stakeholders. I am
in an environment that marries the historic confident that the challenging objectives set will
with the contemporary. It is also, I believe, our provide significant and continued momentum
responsibility to ensure that the marvellous in realising our stated vision of creating the
artistic asset that has been placed within our present in a place of history.
custody is ready to play a central role within
Ireland’s creative and artistic landscape and to David Harvey
prepare to do the same for future generations. Chairman
6 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 7
TESTIMONIALS
Visitor Testimonials Artist Testimonials
I always have a memorable and inspiring The park setting and the deep history of the Last year, as one of the commissions A place in Ireland where the best of your artistic
visit to IMMA. It is one of the most buildings of this modern museum is the perfect to reflect on 1916, I made If the Ground abilities are allowed to come to fruition is
engaging places to visit in Ireland. juxtaposition for the thrilling exhibitions currently Should Open... Working with 9 performers, I vitally important. The support of IMMA has
Visitor response, 2016 survey mounted at IMMA. I entered the museum composed 11 original pieces of music that been paramount to enabling me to develop my
grounds through the gate entrance across from finally took the form of 8-channel video practice through the making a body of new work.
IMMA is my favourite museum in Ireland, first Kilmainham Gaol, which provides a leisurely installation and a one-off live performance in The understanding of the importance of the
and foremost. Thank you for all you do. approach along a tree lined road flanked by the Great Hall. The support from IMMA was production of new artworks for the development
Visitor response, 2016 survey a paddock and cemetery. On the sunny day I invaluable, both from the initial invitation, of an artist’s practice by IMMA is without
attended, this setting was a stark and welcome through to the final presentation. It afforded parallel in this country, allowing the necessary
The quality for the free experience is super!!!! contrast to the chaotic and deafening sounds me a freedom to explore and develop what time consuming processes of research and
Visitor response, 2016 survey of the city. Don't miss the outdoor sculpture became one of the most ambitious and experimentation to occur out of which new work
installations as you approach the museum exhilarating works I have ever made. emerges and artistic criticality develops.
Some people need to go church- buildings. The tranquillity continued on into Jaki Irvine Grace Weir
I need to spend time in IMMA the museum's courtyard, which is surrounded
Visitor response, 2014 Survey by the main museum buildings which includes The exhibition of four of my films at IMMA
a cafe. The two exhibitions I visited and which in 2014 was easily the best designed and
I live locally, so it's my back garden. Favourite were included in my Dublin Pass were: Lucien installed presentation of my work to date. As
thing is an off tourist season morning walk Freud and a themed exhibit on spirituality. Both an institution the work they put into achieving
followed by a couple of hours in the galleries. were provocative, magnificently curated and very the highest standards (for the very unglamorous
Visitor response, 2014 Survey satisfying. The portraiture of Freud is particularly mechanics of acoustic and light treatment and
interesting to this museum, because Freud audio visual equipment) was exceptional in my
[My favourite thing to do in IMMA is ]…to stroll spent time in Dublin and there are portraits of experience. It shows a generosity towards the
through the exhibitions with a friend, discuss a few Irishmen in the exhibit. There are in the audience and commitment to appeal beyond
them, be inspired, soak up the atmospheres themed exhibit on spirituality pieces that are the art world to a larger public audience.
created, have coffee or lunch in the cafe and quite virtuosic, e.g., Lafoley's Rubaiyat of Omar
to take away the free literature or buy some Khayyam. I thoroughly enjoyed these exhibitions In the run-up to the exhibition of The Welfare
of the publications around an exhibition that and appreciate that this is a museum with a clear of Tomás Ó Hallissy in 2016 Sarah Glennie
will take me back to it again and again. vision of what it is and what it can offer. I envy the assembled a budget, partner institutions and
Visitor response, 2014 Survey folks who can take this in whenever they want to. crucially stepped in as a de-facto producer.
Chris H Review on TripAdvisor During and since the show she has introduced
[My favourite thing to do in IMMA is ]…Explore me to other potential producers and funders
the grounds, wander through the galleries, School teaches us what to think, the gallery for future projects. As an artist it doesn’t get
get some stimulation and inspiration. teaches us how to think. better than this.
Visitor response, 2014 Survey Recent participant on our Freud schools programme Duncan Campbell
8 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 9
MISSION
Mission
IMMA connects audiences
and art, providing an
extraordinary space in
Ireland where contemporary
life and contemporary art
connect, challenge and
inspire one another.
We share, develop and
conserve the Irish National
Collection of Modern and
Contemporary Art for now
and for the future.
10 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 11
VISION
Vision
IMMA creates the present
in a place of history.
12 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 13
VISION
By 2021 IMMA will be...
— Internationally recognised for
its distinctive programme.
—P ublically recognised as a
valued and relevant resource
for contemporary Ireland.
—A n open campus of ideas and
shared knowledge, deeply
embedded in its home in the
Royal Hospital Kilmainham.
—A digital leader, providing the
leading online resource for
Irish contemporary art.
—B uilding an innovative and
landmark Collections Centre.
14 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 15
HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
HOW WE ARE
GETTING
THERE: FIVE
STRATEGIC
OBJECTIVES
16 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 17
HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
1. IMMA fosters and fuels 4. IMMA is made stronger
curiosity. by vibrant and progressive
Amongst artists and audiences partnerships.
alike, across all ages and National and international
across Ireland, we provide a collaborations – across and
unique and open space for beyond the cultural ecosystem
contemplation, connection and – enable IMMA to meet our
creativity. strategic objectives and
deepen the impact of our
2. IMMA is a dynamic hub of programmes.
shared knowledge, research
and new thinking. 5. IMMA is proudly enterprising
For those seeking to more With robust and accountable
deeply explore IMMA and our planning and management of
national collection of modern resources across all activities,
and contemporary art, our IMMA delivers tangible return
open campus will be a centre on investment and makes
of excellence for access and a valuable contribution to
research. Ireland’s cultural life.
3. IMMA is a campus of
creativity, beyond the
gallery walls.
The Irish Museum of Modern
Art creates the contemporary
in a place of history,
embracing its inspirational and
multifaceted home at Royal
Hospital Kilmainham.
18 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 19HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
What this will mean to Ireland
-A
National Cultural Institution - A
creative and contemporary
that creates the present, activation of one of
demonstrating a dynamic Ireland’s most beautiful and
society that supports risk, significant historical sites,
innovation and excellence creating an open cultural
within its culture. campus for the people who
live, visit and work in Ireland.
-A
physical and digital space
that means the National -A National Cultural Institution
Collection of Modern and that demonstrates the
Contemporary Art can be government’s commitment
truly national. to ensuring that Ireland is
a place that nurtures and
-A
uniquely flexible National sustains its artists.
Cultural Institution that
responds to the changing
needs of its audience.
-A
space for a new
generation to engage
with creativity, conceptual
thinking and cultural
meaning. Contemporary art
is of our time and helps us
understand the world we
live in now.
20 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 21HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
1. IMMA
FOSTERS
AND FUELS
CURIOSITY
22 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 23HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
Amongst artists and We will:
audiences alike, across all -c
ommission and present
a progressive and
- r un a vibrant programme of
initiatives to reach specific
ages and across Ireland, ambitious programme of audiences, with focus on
we provide a unique new work, new research
and new collaborations.
cohorts and communities
not yet benefitting from
and open space for contemporary art.
contemplation, connection -p
rovide an environment,
within and beyond the -c
onsider and reflect
and creativity. gallery walls, which is the evolving needs and
welcoming and stimulating, behaviours of our audience
where people can absorb within our programme.
and reflect, connect and
disconnect from daily life. - r esearch, expose and
contribute to the changing
-e
mpower artists to make narrative of Irish art history.
the work they want to make,
embracing the full breadth -c
ontinue our commitment
of art-forms evolving in to supporting Irish artists
contemporary practice. and contribute to a stronger
international network to
-c
ontinue to place the promote the work of Irish
Engagement & Learning artists across the world.
department at the core
of our programme and
our work with artists.
24 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 25HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
2. IMMA IS A
DYNAMIC HUB
OF SHARED
KNOWLEDGE,
RESEARCH AND
NEW THINKING
26 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 27HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
The Irish Museum of Modern
Art creates the contemporary
in a place of history,
embracing its inspirational
and multifaceted home at
Royal Hospital Kilmainham.
We will:
-c
ommunicate IMMA as an -p
roudly manifest the
open environment that RHK’s remarkable heritage
welcomes everyone. within the complete IMMA
visitor experience.
-c
reate a coherent identity
and visitor experience -a
ctively draw on the
across the campus. context and history of the
entire RHK campus as an
inspiration and resource for
artists and for audiences.
28 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 29HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
3. IMMA IS A
CAMPUS OF
CREATIVITY,
BEYOND THE
GALLERY
WALLS
30 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 31HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
Enabling all to more deeply
explore IMMA and our
national collection of modern
and contemporary art,
our open campus will be
a centre of excellence for
access and research.
We will:
-a
dd a new Collections Centre - s
upport international
to the IMMA campus. exchanges and a systematic
programme of research and
-m
ake our complete development within IMMA.
programme archive readily
accessible as both a -u se the Freud Project as
physical and a digital a successful model for
resource by creating an embedded research within
internationally significant IMMA.
online resource of
contemporary Irish art.
32 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 33HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
4. IMMA IS
MADE
STRONGER BY
VIBRANT AND
PROGRESSIVE
PARTNERSHIPS
34 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 35HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
National and international We will:
- identify key institutional
collaborations – across partners, locally and globally,
and beyond the cultural who share complementary
strategic objectives.
ecosystem – enable IMMA
to meet our strategic -d
evelop an adjunct curator
programme to help enrich
objectives and deepen the our curatorial knowledge
impact of our programmes. and grow the cultural
diversity of our programme.
-b
uild strategic partnerships
throughout Irish
communities, to broaden
IMMA’s cultural contribution
to society.
- f oster key third level
partnerships to develop
and deliver on our
research ambitions.
- identify new opportunities
in our programmes for
corporate and philanthropic
supporters to build longer
term partnerships.
36 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 37HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
5. IMMA IS
PROUDLY
ENTERPRISING
38 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 39HOW WE ARE GETTING THERE: FIVE STRATEGIC OBJECTIVES
With robust and
accountable planning
and management of
resources across all
activities, IMMA delivers
tangible return on
investment and makes a
valuable contribution to
Ireland’s cultural life.
We will:
-e
nsure that IMMA is -m
aximise potential income
grounded upon effective across all of IMMA’s
organisational structures, enterprise activities.
business systems and
governance models. -g
row the base of corporate
and philanthropic support
-b
uild an integrated, available to help IMMA
ambitious and responsible deliver this strategic vision.
five year financial plan
reflecting public investment -e
nsure that the staff of
and self-generated IMMA are supported to
resources. deliver on our ambitions.
-s
ecure resources to care -m
aintain and develop the
for and develop the national infrastructure of IMMA to
collection of modern and meet the future needs of our
contemporary art. audience and our programme.
40 I M M A ST R AT EG Y 2017 — 2021 IMMA.IE 41ST R AT EG Y 2017 — 2021
You can also read
