Strategy 2019-2023 - The Food Safety Authority of Ireland

Strategy 2019-2023 - The Food Safety Authority of Ireland
Strategy 2019–2023
Foreword                                  page 1

Our Vision, Mission and Values           page 2

Our Goals                                page 3

Goal 1 Enforcement and compliance        page 4

Goal 2 Science, expertise and evidence   page 6

Goal 3 Engagement and communication      page 8

Goal 4 Organisational excellence         page 10

Safe and trustworthy food for everyone is the                   The Strategy not only sets out what the FSAI will do,
                                                                but also identifies 14 outcomes which will be measured
vision of the Food Safety Authority of Ireland
                                                                in order to continually assess our performance.
(FSAI), and our new Strategy sets out how we
plan to deliver on that vision from 2019 to 2023.               In real terms, our Strategy provides for the continuous
The ambitious five-year Strategy will protect                   development and empowerment of our people, allowing
consumers by improving compliance among Irish                   for team building and the development of new capabilities
                                                                and skill sets, so that we can foster our in-house resources
food businesses through enhanced collaboration                  to deliver an impactful regulatory organisation, both
and enforcement of food law, and by leveraging                  nationally and internationally. Enabling research and
the best science and evidence available.                        scientific evaluation is central to our Strategy, as these
                                                                activities are critical to deepening our knowledge of
                                                                the known risks and to identifying emerging risks to food
Partnerships and collaboration are, and will continue to be,
                                                                safety and integrity. This in turn enables us to manage
key enablers of our ability to deliver on our commitment
                                                                the risks to consumers and their health accordingly.
of providing safe and trustworthy food to all consumers
in Ireland and in our 180 export markets around the world.
                                                                The Strategy sets out new ways to engage effectively
We will continue to oversee the enforcement of food law
                                                                with our stakeholders in order to provide clear guidance
throughout the industry by working in partnership with our
                                                                on the increasingly complex regulatory environment,
official food agencies and other State agencies. Further
                                                                with a focus on working to increase compliance,
building on and strengthening our relationships with other
                                                                being fair and consistent in the enforcement of food
key stakeholders is a key focus in order to ensure that
                                                                law, and continuously raising standards across all
Ireland’s food system delivers the safest food possible and
                                                                parts of the food chain. It will fundamentally create
is based on integrity and authenticity. Over the next five
                                                                a more effective, efficient organisation that uses
years, the FSAI will be operating in a continuously evolving,
                                                                science, regulation and collaboration to deliver the
challenging environment. This dynamic environment is
                                                                best food safety controls that protect consumers.
being driven by regulatory changes to official controls, a
continuously innovating and expanding industry, and an
                                                                In 2019, the first year of our new Strategy, we will focus
increasingly complex global food system in which food
                                                                our efforts on preparedness for the new official controls
safety risks continue to exist and become more challenging
                                                                regulation and Brexit; building our evidence base;
to pre-empt and manage. In addition, Brexit poses its own
                                                                enhancing our resilience to food crises; and strengthening
unique challenges, and an area of focus for the FSAI will
                                                                our relationships with our stakeholders. As one of Europe’s
be how our new relationship with the United Kingdom will
                                                                first food safety regulatory agencies, the FSAI is celebrating
impact on food safety controls, logistics and regulation.
                                                                its 20th year, and the Strategy is our exciting new roadmap.
Our Strategy was informed by those challenges
and by feedback from the professional teams within
the food safety control system, the national risk
assessment, the Programme for Government and the
Government Departments’ Statements of Strategy,
as well as our own key stakeholders and the general
public. We have also been guided by an independent
panel of international experts. Our extensive
                                                                                            Dr Pamela A. Byrne
consultations have enabled us to define four key goals
built around our key areas of activity, namely:
                                                                                            Chief Executive Officer
                                                                                            February 2019
•   Enforcement and compliance
•   Science, expertise and evidence
•   Communication and engagement
•   Organisational excellence

Food Safety Authority of Ireland Strategy 2019–2023                                                                          1
Safe and trustworthy food for everyone

       We protect consumers and
 raise compliance through partnership,
   science and food law enforcement

        OUR VALUES
Integrity, respect, passion, transparency,
      teamwork and collaboration
 Enforcement and compliance

Science, expertise and evidence

Engagement and communication

  Organisational excellence
Goal 1 Enforcement and compliance
To enforce food law and increase compliance, in collaboration with our regulatory
partners, through a world-class food control system

        OBJECTIVES                      ACTIONS                                           OUTPUTS

    1   Lead and support Ireland’s      1. Develop and review guidance to support         •   Guidance Notes developed, updated
        food safety regulators to          regulators to enhance consistency in               and published.
        implement a fair, consistent       enforcement.                                   •   Training for official agencies delivered.
        and effective system            2. Deliver relevant training, in partnership with •   Contracts reviewed/managed.
        of enforcement.                    official agencies, to ensure the effective
                                                                                          •   Liaison activities with official agencies.
                                           implementation of official controls.
                                                                                          •   Official controls take account of the
                                        3. As Brexit develops, work with official
                                                                                              expanding agri-food industry and Brexit.
                                           agencies to identify implications for
                                           official controls and develop appropriate
                                        4. Comprehensive service contracts
                                           monitored, managed, reviewed
                                           and updated as required.

    2   Manage risks in the             1. Adopt a problem-solving, integrated and        •   Targeted interventions aimed at risk
        food chain and respond             organisation-wide approach to address              reduction.
        effectively to any national        priority food safety issues.                   •   Incidents managed.
        or international food           2. Manage food incidents effectively with         •   Participate in national/international
        incident or crisis.                national and international partners.               incident management fora.
                                        3. Further develop food incident                  •   Unsafe and non-compliant food
                                           management systems to deal with                    removed from the market.
                                           food crises.
                                        4. Implement proactive, evidence-based
                                           risk management approaches.

    3   Ensure the safety, integrity    1. Improve intelligence-led investigation         •   Risk-based official control programmes
        and authenticity of the food       capability.                                        implemented by official agencies and
        chain by detecting, deterring   2. Make appropriate use of enforcement                the FSAI.
        and preventing breaches of         measures to secure and promote                 •   Appropriate use of enforcement
        food law, and taking action        compliance with food law.                          measures.
        to protect consumers.
                                        3. Improve intelligence capability to inform      •   Intelligence-led investigations
                                           risk-based official controls, in order to          completed.
                                           manage threats to the integrity and            •   Appropriate responses to protected
                                           authenticity of the food chain.                    disclosures.
                                        4. Carry out official controls activities,
                                           as appropriate.

    4   Strive for a world-class        1. Make best use of official control data         •   Official control audits carried out.
        official food control system       and other data to improve targeting            •   Implementation of improvement
        for Ireland which delivers         of resources.                                      programmes following audit activities.
        the best outcomes for           2. Improve transparency of official control       •   Participation in initiatives relating
        consumers.                         activity, in order to communicate better           to international best practice.
                                           to consumers on the results of official
                                                                                          •   Work with official agencies to
                                                                                              implement best practice.
                                        3. Work with official agencies and legislators
                                           to develop official control system to
                                           comply with Official Controls Regulation
                                           (EU) 2017/625.
                                        4. Evaluate, develop and apply international
                                           best practice.
                                        5. Support internal audit systems within
                                           official agencies and conduct external

PERFORMANCE MEASURES                                                    EXPECTED OUTCOMES
•   Guidance documents used to improve consistency                      •   Comprehensive, effective, and
    of enforcement.                                                         consistent official controls are in
•   Number of training courses delivered is in line with needs of           place across the FSAI and the official
    official agencies, resulting in more effective official controls.       agencies, thereby delivering increased
                                                                            standards of food safety and innovative
•   Official controls Brexit-proofed.
                                                                            solutions to reduce risk.
•   Service contracts managed effectively.
                                                                        •   The safety, authenticity and integrity
                                                                            of the food supply chain in Ireland is
                                                                            enhanced through official controls that
                                                                            detect and deter non-compliances,
                                                                            including fraudulent practices.
                                                                        •   Ireland’s official food controls for food
                                                                            safety are demonstrated to be among
                                                                            the world’s best operational models.
•   Increased compliance and reduced risks.
•   Food incidents managed effectively.
•   Unsafe/non-compliant food removed from the market.
•   Fit for purpose food incident management systems which evolve
    with future trends.
•   Robust risk management approaches implemented.

•   Trained investigators.
•   Enforcement measures used appropriately.
•   Vulnerabilities along the agri-good chain identified, assessed
    and controlled using intelligence-led approaches.
•   Central hub for intelligence developed.

•   Efficient official controls across the food chain.
•   Maximise transparency of official control data for consumers’
•   Official controls system which complies with Official Controls
    Regulation (EU) 2017/625.
•   Participation in programmes of international engagement to
    share and implement best practice.
•   Transparent internal audit systems in place in official agencies
    and verified by external audits.

Food Safety Authority of Ireland Strategy 2019–2023                                                                     5
Goal 2 Science, expertise and evidence
To advance food safety and integrity through independent science, expertise
and a strong evidence base

        OBJECTIVES                     ACTIONS                                          OUTPUTS

    1   Support risk-based             1. Drive a dynamic Scientific Committee.         •   Published advice from the Scientific
        decision-making and            2. Provide comprehensive evidence-based              Committee.
        policy with high-quality,         risk management support.                      •   Evidence-based decision support
        independent expertise.                                                              documents.
                                       3. Develop science-based policy support
                                          advice.                                       •   Policy support advice issued to
                                                                                            the Department of Health and the
                                                                                            Department of Agriculture, Food
                                                                                            and the Marine.

    2   Expand the evidence            1. Increase FSAI-coordinated or funded           •   FSAI-funded research publications
        base through research,            research and evidence generation.                 and coordinated food studies.
        coordinated studies and        2. Explore data analytics approaches.            •   Expanded the FSAI data warehouse
        scientific collaboration.                                                           and improved data analytics
                                       3. Foster more collaboration with third-level
                                          institutions.                                     capabilities.
                                       4. Further influence the wider research          •   Joint events, lecturing, training and staff
                                          agenda.                                           sharing with third-level institutions.
                                                                                        •   Involvement in funding body research,
                                                                                            strategy setting and evaluations.

    3   Advance risk assessment        1. Implement the Science Strategy 2017-2019.     •   Science Strategy 2017-2019 outputs.
        practice to promote trust      2. Improve risk assessment capability.           •   Risk assessments that are fit for
        and engagement.                                                                     purpose.
                                       3. Engage with and support the European
                                          Food Safety Authority (EFSA).                 •   Participation in EFSA activities and
                                       4. Adopt new approaches to communicate               support provided through the EFSA
                                          risk assessment output and uncertainty.           Focal Point.
                                                                                        •   New scientific communication

    4   Grow our ability to identify   1. Pre-empt and prevent emerging risks and       •   Collaborative fora and joint initiatives.
        emerging risks and threats        threats through collaborative activities.     •   Vulnerability assessments and threat
        to the food chain.             2. Adopt predictive approaches and data              analysis.
                                          analysis methods.                             •   Emerging risks and threats identified.
                                       3. Create new systems to identify emerging
                                          risks and threats.

    5   Influence the development      1. Influence direction of European legislation   •   Irish contribution to EU legislation
        of food standards and             development.                                      development.
        enforcement approaches         2. Active involvement in Codex Alimentarius      •   Leadership and input into Codex
        at European and                   international standards development.              Alimentarius food standards and
        international level.                                                                guidelines.
                                       3. Increased sharing of FSAI expertise with
                                          international partners.                       •   FSAI involvement in collaborative
                                                                                            international food safety initiatives.
                                                                                        •   Number of foreign delegations visiting
                                                                                            the FSAI.

PERFORMANCE MEASURES                                                      EXPECTED OUTCOMES
•   An agreed published workplan reviewed annually by the                 •   Research to strengthen the science
    Scientific Committee.                                                     and evidence base for risk assessments
•   Published documents from the Scientific Committee.                        that support risk-based controls and
                                                                              policy advice.
•   Scientific support documents and data analysis for risk
    management actions.                                                   •   Proactive identification and
                                                                              communication of emerging risks to
•   Policy advice documents issued to Government.
                                                                              the food chain.
•   Expert support for Government policy development/action
                                                                          •   Recognition of the FSAI as a science-
                                                                              based organisation with a highly
                                                                              skilled and committed scientific staff.
•   Publication of FSAI-funded research.
                                                                          •   EU and international food standards
•   Peer-reviewed publications from FSAI staff.                               and controls that protect the consumer
•   Coordinated food study reports.                                           and are proportionate to the risks.
•   Activities with third-level institutions.
•   Research strategy contributions and expert evaluations.
•   Routine analysis and dissemination of FSAI data.
•   Generation of datasets and expansion of the FSAI data
    warehouse to support risk assessment and risk management.

•   Documented activity against the Science Strategy 2017-2019
    implementation plan.
•   Evidence of expanded capacity of capability in risk assessment
    and engagement with EFSA.
•   EFSA Focal Point in place.
•   Plain language interpretation of risk assessments and science
    communication on social media platforms.

•   Automated systems for emerging risks and threats signal
•   Communication of emerging risks and threats signals inside
    and outside the FSAI.
•   Expanded expert networks for identification and analysis
    of emerging risks and threats.
•   Emerging risks and threats analysis and action process
•   Publication of vulnerability and threats assessments.
•   Communication through the Administrative Assistance
    Co-operation on Food Fraud to identify and address emerging
    food fraud and authenticity issues across EU member states
    and third countries.

•   Support to the Department of Health and the Department
    of Agriculture, Food and the Marine regarding European
    Commission and European Council working groups.
•   Contributions and/or leadership of Codex Alimentarius working
    groups and participation at Codex Alimentarius committees.
•   Participation in knowledge-sharing initiatives with third countries
    independently and through Sustainable Food Systems Ireland.
•   Involvement with international food safety and nutrition expert
•   Foreign delegations seeking advice and visiting the FSAI to learn
    about Ireland’s operational model for official food controls.

Food Safety Authority of Ireland Strategy 2019–2023                                                                     7
Goal 3 Engagement and communication
To be a leader in the safety and integrity of food through communication, partnership,
collaboration and advocacy

        OBJECTIVES                        ACTIONS                                          OUTPUTS

    1   Provide clear and                 1. Deliver timely, clear and comprehensible      •   Industry guidance documents and advice.
        evidence-based advice                information on food safety requirements.      •   Website content converted for digital
        and information to promote        2. Advance digital capability to broaden             rather than print use (written in plain
        food safety and build                the communication reach.                          English), as appropriate.
        compliance with food law.
                                          3. Utilise a wide range of relevant              •   Ensure that all information is in the
                                             communication methods to inform                   right format and can be accessed and
                                             all stakeholders on food safety.                  understood by the target audience.
                                          4. Achieve open and transparent                  •   Operate an Advice Line for our
                                             communication.                                    customers, in line with our Customer
                                                                                           •   Utilise digital communication channels
                                                                                               to increase engagement with target
                                                                                           •   Development of additional e-learning
                                                                                               modules for industry.
                                                                                           •   Develop and maintain a communications

    2   Work in partnership with          1. Support and advise Government on all          •   Advice provided, as requested and
        Government, other state              matters relating to food safety.                  as and when necessary.
        agencies, academia and            2. Ensure that effective and beneficial          •   MOUs in place with relevant stakeholders.
        civil society organisations          Memoranda of Understanding (MOUs)             •   Shared initiatives explored and devised.
        to champion food safety              are in place.
        within Ireland.                                                                    •   Stakeholders proactively informed
                                          3. Establish shared initiatives with academic        of food safety issues.
                                          4. Enhance awareness of food safety issues.

    3   Collaborate with key              1. Target communication to key stakeholders      •   Pilot/explore new approaches and
        stakeholders to foster and           to promote compliance.                            platforms to building a better food
        promote a culture of food         2. Collaborate with stakeholders on the              safety compliance culture in industry
        safety and compliance                development and delivery of training              sector-specific communications.
        within Ireland’s food industry.      programmes to ensure the consistency          •   Co-design food safety training
                                             and quality of information communicated.          programmes with stakeholders.
                                          3. Work with industry to empower/equip           •   Regular communication and advice
                                             Ireland to respond and deal effectively           to industry on the potential impacts
                                             with national and international impacts           of Brexit.
                                             of Brexit.                                    •   Industry fora meetings take place.
                                          4. Coordinate and lead on industry fora          •   An active Food Safety Consultative
                                             groups.                                           Council.
                                          5. Coordinate and support the Food Safety
                                             Consultative Council.

    4   Improve our capacity              1. Provide appropriate, independent and          •   Timely communication on food safety-
        and capability by working            timely communication on food safety.              related matters.
        with others to advocate for       2. Work to ensure that food safety is an         •   Work with partners and collaborators
        safe and trustworthy food            integral part of national policies on food.       to raise awareness of the importance
        for everyone.                                                                          of food safety being integrated into
                                          3. Amplify the voice for food safety.
                                                                                               relevant national policies.
                                          4. Promote Ireland as a leader in the safety
                                             and integrity of food.                        •   Food safety is recognised as a key
                                                                                               component of Irish societal health
                                                                                               and well-being.
                                                                                           •   Enhanced/targeted engagement using
                                                                                               a strong evidence-base to promote
                                                                                               Ireland as a leader in food safety with
                                                                                               national and international partners.

PERFORMANCE MEASURES                                                EXPECTED OUTCOMES
•   Increased promotion and awareness of food safety                •   Ireland is recognised as a leader
    requirements.                                                       in the safety and integrity of food.
•   Website content converted.                                      •   Our partners and collaborators
•   Survey of industry and food inspectors indicates satisfaction       continue to advocate for a strong
    with information.                                                   food safety system.
•   Digital communication channels expanded.                        •   We are recognised as the leading
                                                                        authoritative source for information
•   Additional e-learning modules available and utilised.
                                                                        on the safety and integrity of food
•   Communications strategy published and actioned.                     in Ireland.
                                                                    •   Our communications are accurate
                                                                        and timely and provide relevant
                                                                        information for our stakeholders.

•   The FSAI recognised by Government and other state agencies
    as a key contact for advice and information.
•   MOUs in place with relevant stakeholders.
•   Shared initiatives identified and actioned.
•   Awareness of food safety issues increased.

•   New approaches explored and piloted/delivered.
•   Sector-specific messages delivered and increased engagement
    from stakeholders.
•   Sector-specific training initiatives delivered.
•   Industry-specific Brexit advice available.
•   The FSAI supports, and inputs into, industry fora.
•   Food Safety Consultative Council supported.

•   Communications materials published.
•   Food safety integrated into relevant national policies.
•   Government and state agencies continue to acknowledge
    the importance of food safety.
•   Number of invitations received by the FSAI to participate
    in or contribute
    to national and international events and reviews.

Food Safety Authority of Ireland Strategy 2019–2023                                                            9
Goal 4 Organisational excellence
To empower our people, strengthen our systems, and develop our culture to achieve
organisational excellence and maximise our impact

         OBJECTIVES                    ACTIONS                                         OUTPUTS

     1   Ensure a high-performing      1. Identify and implement initiatives to        •   Annual staff survey.
         and empowering culture           nurture trust, collaboration and change      •   Workplace initiatives supported
         for our people, built on         resilience in order to enhance the working       and budgeted for.
         innovation, shared values        environment.
                                                                                       •   Workforce strategy developed.
         and teamwork.                 2. Ensure that structures, skills and
                                                                                       •   New Performance Management
                                          competencies are aligned to the optimal
                                                                                           and Development System (PMDS)
                                          delivery of the FSAI’s Strategy 2019-2023.
                                                                                           implemented and embedded.
                                       3. Enhance the working culture of the
                                                                                       •   Workforce plan implemented.
                                          FSAI through ensuring that we are true
                                          to our values, support innovation, and       •   Internal communications strategy
                                          demonstrate consistent leadership.               implemented and maintained.
                                       4. Implement communications and
                                          consultative strategy to enhance
                                          the working environment.

 2       Provide a robust and          1. Provide quality information systems to       •   Website content and format designed
         targeted information             support operations, increase efficiency          to deliver on stakeholder expectations
         framework to deliver             and improve service delivery.                    utilising the latest technologies to
         internal efficiencies         2. Ensure that information/data provided            include social media interaction.
         and meet stakeholder             is accurate, timely and accessible.          •   Centralise internal data processing
         and customer needs.                                                               and facilitate improved data transfers
                                       3. Continue the development of a data-
                                          centric organisation through the use             from stakeholders in order to optimise
                                          of technology and processes.                     national analysis of food safety data.
                                       4. Provide a platform for digital interaction   •   Delivery of the FSAI Data Strategy and
                                          through the FSAI website, and appropriate        identified business benefits.
                                          social media channels, to enhance the        •   Information systems in place to support
                                          quality of services provided.                    efficient and effective scientific analysis
                                                                                           and informed decision-making.
                                                                                       •   The FSAI Advice Line operates in line
                                                                                           with our Customer Charter.

 3       Ensure that our governance    1. Continuously review the implementation       •   Annual Controller and Auditor General
         structures support informed      of the FSAI Strategy 2019-2023, prioritise       approval of accounts.
         and accountable decision-        resources and report extensively.            •   Maintenance of compliance with
         making underpinned by         2. Utilise financial information, evaluation        the Code of Practice of Governance
         responsive leadership, risk      metrics and value for money initiatives          in State Bodies (2016) with a Risk
         management processes             to ensure informed decision-making.              Management Framework in place
         and compliance.                                                                   and maintained.
                                       3. Ensure compliance with the Code of
                                          Practice of Governance in State Bodies       •   Defined, implemented and maintained
                                          (2016) and all planning and reporting            decision-making structures.
                                          obligations in the FSAI Oversight
                                          Agreement and Performance Delivery
                                       4. Ensure a framework to maintain the
                                          effectiveness of the FSAI Board and
                                          its committees.
                                       5. Ensure the alignment of the FSAI’s
                                          business plans in order to meet
                                          regulatory requirements and wider
                                          national objectives.

PERFORMANCE MEASURES                                                       EXPECTED OUTCOMES
•   Staff survey responses.                                                •   A high-performing, collaborative and
•   FSAI workforce strategy submitted to the Department of Health.             well-governed organisation delivering
                                                                               on its ambitious strategic goals.
•   Effective PMDS system with targeted staff development and
    training plan.                                                         •   A data-centric organisation which
                                                                               utilises advanced information systems
•   Increased ability/capacity to deliver on the FSAI’s Strategy
                                                                               to support its decision-making and
                                                                               enhance stakeholder engagement.
•   Active, engaged and supported staff committees.
                                                                           •   The FSAI is good value for money in
                                                                               terms of its role in ensuring safe and
                                                                               trustworthy food for everyone.

•   Improvements in data capture mechanisms and delivery of
    higher-quality data for reporting and analysis.
•   Improvements in the quality and integrity of data received from
    source to the end user.
•   An increase in scientific data-driven decision-making throughout
    the organisation.
•   Increased availability of digital services to stakeholders.
•   Customer/stakeholder survey results/evaluations.
•   Website survey results.
•   External results of audits of the FSAI, e.g. National Standards
    Authority of Ireland audits.
•   Results of audits of the Irish food industry undertaken by the
    European Commission and the US Food & Drug Administration.

•   Code of Practice of Governance in State Bodies (2016)
•   FSAI strategic decisions informed by financial evaluation and
    other required data.
•   Delivery of the FSAI’s Strategy 2019-2023 and annual business
•   Board effectiveness survey.
•   Brexit – strategic review(s) and appropriate actions completed.
•   Internal audit results.

                                                      continued overleaf

Food Safety Authority of Ireland Strategy 2019–2023                                                                     11
Goal 4 Organisational excellence (continued)

     OBJECTIVES                    ACTIONS                                        OUTPUTS
 4   Embed a culture of quality    1. Deliver a robust and secure IT              •   A highly available and secure IT
     through ensuring that            infrastructure and service delivery             infrastructure to support stakeholder
     systems, processes and           model in order to support operational           engagement and verified to be in line
     procedures meet the              and business continuity requirements.           with best practice.
     highest standards.            2. Identify and maintain the key internal      •   A business management system
                                      processes and procedures to measure,            that supports staff in fulfilling each
                                      monitor and oversee quality.                    functional area’s aims and objectives.
                                   3. Implement and maintain a business           •   Business management system, including
                                      management system that continuously             internal audit controls, positively
                                      supports informed decision-making and the       embedded into the operational
                                      appropriate and efficient use of resources.     processes across the FSAI.
                                   4. Benchmark our operations to best practice   •   Maintain and enhance the FSAI business
                                      national and international standards.           management system, including
                                   5. Identify and utilise innovative and             measures to retain ISO 9001:2015
                                      emerging learning, to continuously              certification.
                                      improve our operational model.

 5   Enhance recognition of the    1. Build and sustain strong external           •   A series of events marking the FSAI’s
     FSAI’s identity, influence       relationships to enhance collaboration          20-year anniversary.
     and reputation among staff,      and deliver agreed/common objectives.       •   Participation in industry trade exhibitions
     stakeholders and customers.   2. Maximise awareness of the FSAI’s                and events, and other relevant external
                                      regulatory and advocacy roles among             forums.
                                      key stakeholders.                           •   Proactive, timely and accurate
                                   3. Utilise FSAI events and conferences to          communications to the media.
                                      promote the FSAI brand and identity.        •   Responsive interaction with stakeholders
                                                                                      through our Advice Line and social
                                                                                      media pages.
                                                                                  •   Utilise advertising as a means of brand
                                                                                  •   Staff training programme implemented.
                                                                                  •   Corporate identity maintained and
                                                                                      utilised in all communications.

•   Internal audit programme completed and findings addressed.
•   Opportunities for improvement identified and implemented.
•   ISO 9001:2015 certification retained.
•   General Data Protection Regulation (GDPR) compliance.
•   Customer Charter adhered to.
•   Website usability and mobile friendly (responsive).
•   IT best practice standards adhered to.
•   Innovative solutions to improve operational delivery model

•   Stakeholder survey.
•   Annual review of strategic positioning.
•   Appropriate profile achieved.
•   Level of awareness of the FSAI enhanced.
•   Successful FSAI 20-year anniversary promotional campaign.
•   All staff understand the role of the FSAI.
•   A clear and consistent presentation of the FSAI’s role
    and position presented by all staff.

Food Safety Authority of Ireland Strategy 2019–2023              13
Food Safety Authority of Ireland
The Exchange, George’s Dock, IFSC,
Dublin 1, D01 P2V6

T   +353 1 817 1300

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