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JEWISHEXPONENT.COM
MEDIA KIT
— WHAT IT MEANS TO BE JEWISH IN PHILADELPHIA —
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SIX WAYS TO REACH THE JEWISH AUDIENCE
IN
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EXPONENT
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Why advertise in the Jewish Exponent?
L INE
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WE REACH THE AFFLUENT, SOPHISTICATED, JEWISH AUDIENCE
Affluent Readership
• Exponent readers have a $1.03 million average household net worth
• Exponent readers enjoy a $135,000 average household income
• 81% of Exponent readers own a home
• 63% of Exponent readers are married
Sophisticated Readership
• 90% of Exponent readers are college educated
• 86% of Exponent readers are planning on attending an arts or cultural event in the next year
• 81% of Exponent readers are planning on attending a Jewish event or program in the next year
• 82% of our readers will take a trip or vacation in the next year
Expansive Readership
• 20,000 Exponent newspapers are welcomed into homes every week
• Over 500,000 unique individuals visit jewishexponent.com annually
• Almost 150,000 people are reached every month via the Exponent’s social media platforms
• Nearly 5,500 qualified weekly email subscribers
IN PRINT OR ONLINE, YOUR AD IN THE
JEWISH EXPONENT WILL DELIVER YOUR MESSAGE TO
THIS HIGHLY DESIRABLE MARKET.
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Newspaper and Magazines
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About the Newspaper
HERE’S TO 130!
KINKY
TALK
Famed songwriter
Since 1887, generations of Jewish Philadelphians have relied
on the Jewish Exponent for community, national and international
hits road.
APRIL 20, 2017 / NISSAN 24, 5777 PAGE 50
JEWISHEXPONENT.COM
news. Even as technology increases the options for getting the
— WHAT IT MEANS TO BE JEWISH IN PHILADELPHIA —
$1.00
OF NOTE 50 Weeks of
Doing Good
news, over 50,000 readers welcome the Exponent into their
LOCAL
GLOBAL
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on Hold
Deeds Leads
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Continuance
granted for
to Newfound
Commitment
copy
30 days.
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homes. These loyal, educated and discerning readers appreciate
copy.8
Page
Page 00 MARISSA STERN | JE STAFF
LOCAL
Possible Funding
LIFESTYLE & CULTURE
CELEBRATING A BIG BIRTHDAY
Headline
Cuts Won’t Kill doesn’t always mean lavish parties or
Headline
NMAJH going out for a fancy dinner.
For Radnor’s Julie Savitch, turning 50
copy said, cuts
That presented a unique opportunity to give
that the Exponent is still recognized and honored for its outstanding
copy hinder
could back to the community. ▲ The “Rocky” statute looms to the right of the newly constructed stage at the Philadelphia
copy.
programming. In the 50 weeks leading up to her birth- Museum of Art where the NFL Draft will take place from April 27 to 29.
day in November, she decided to do 50 Photo by Jon Marks
Page 12
00
Men With Local Ties
mitzvot in honor of her milestone year.
LOCAL
FOOD “A lot of my friends were doing differ-
ent things for their 50th,” she said. “Some
Jews,
Headline
Iraqis
Play Key Role in NFL
were having parties, some were going
Dine
Headline
Together away. So I was thinking of what would be
meaningful to me. I loved doing mitzvot,
Draft Preparations
copy
Reading Terminal
work by both Jewish and general journalism associations.
and I thought that that would be a fun and
copy
program fosters challenging project for me to do.”
copy.
understanding. Such an endeavor didn’t come without
00
Page 14 its challenges, of course, including one JON MARKS | JE STAFF PHL Sports, has been here since 1991
glaring one: coming up with enough when he started working at the Philadel-
000
Volume 238 mitzvot without repeating. (Although, it WHEN NFL COMMISSIONER Roger phia Convention & Visitors Bureau. He’s
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Number 107 might help that there are 613 mitzvot sug- Goodell steps onto the stage at the helped bring in such events as all-star
Published Weekly Since 1887 gested in the Torah.) Philadelphia Museum of Art on April 27 games in baseball, basketball and hockey,
Winter
“I decided to do 50 mitzvot, which is to announce the first draft pick, it will cul- the NCAA basketball tournament and the
This is the medium and audience your brand deserves!
almost one a week, and try to come up minate months of preparation for four NHL Draft, but said this is the biggest
with different things each time — that was men with Jewish connections. thing yet.
And each has unique ties to the area.
See Mitzvot, Page 26 Larry Needle, executive director of See NFL, Page 27
Name: Floors USA*
Width: 5.389"
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Black plus oneRoad
S. Henderson
Comment:KingJewish
of Prussia, PA
Exponent
10 YEARS IN
A ROW!
610.757.4000 *
*see store for details
About the Magazines Magazine
In addition to weekly content, the Exponent offers in-paper featured content and sleek,
A SUPPLEMENT TO THE
NOVEMBER 28, 2019
glossy supplements to ensure your message is reaching the right audience.
Simchas, The Good Life, This Summer and the Winter Holiday Magazine — supplements
in a magazine format — give your message the quality, high-end appeal you want, plus the
added value of extended shelf life and bonus distribution, both in print and online.
These are the perfect opportunities to tailor your message to a target audience when
they are planning to buy.
Simchas
JEWISH CELEBRATIONS
IN GREATER PHILADELPHIA
A SUPPLEMENT TO THE
October 24, 2019
IN
PR
THE GUIDE
The Guide to Jewish Greater Philadelphia
INT
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LIN
ON
GUIDE
the
2019-2020 / 5780
$3.50
About The Guide
TO JEWISH GREATER PHILADELPHIA
Our annual Guide is an indispensable part of readers’ homes and
your marketing plans. With descriptions and contact information for Jewish
organizations, schools, camps and synagogues, as well as a holiday calendar,
THE GUIDE TO JEWISH GREATER PHILADELPHIA
candle-lighting times and features pertinent to Jewish family life, this valuable
resource is saved and referenced all year long.
The Guide is distributed and published by the Jewish Exponent and the Jewish
Federation of Greater Philadelphia. If you need to reach Philadelphia’s Jewish
market, you need the Jewish Exponent’s Guide to Jewish Greater Philadelphia in
your marketing plan.
2019-2020/5780
SYNAGOGUES • HOLIDAY CALENDAR
CANDLE LIGHTING TIMES • RESOURCES & SERVICES
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Full Page Half Page — Horizontal Half Page — Vertical Third Page
7 1/2” x 10” 7 1/2” x 4 3/4” 3 5/8” x 9 3/4” 4 7/8” x 4 3/4”
Quarter Page Sixth Page Eighth Page Two-Third Page
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4 7/8” x 9 3/4”
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GA 2021 Magazines
and Featured Content
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Publications by date Magazines
AD SPACE PUB. Jewish Exponent magazines are high-gloss, full-color,
DEADLINE DATE special interest supplements mailed with select issues of the
Exponent focusing on a variety of subjects unique to Jewish
Camps Dec 31 Jan 7 life in the Delaware Valley. Their convenient size, modern
design and sharp editorial make them favorites with our
Healthy, Wealthy and Wise Jan 22 Jan 28 readers, and a smart choice for your advertising plan.
Camps Jan 29 Feb 4 Mazel Tov! Celebrates the joy of bar/bat mitzvahs, weddings
and other Jewish lifecycle events (published twice a year)
The Look Feb 19 Feb 25
The Good Life Delivers the latest news and trends for those
Passover Palate March 5 March 11 over 55 (published twice a year)
Spring Mazel Tov! March 5 March 25 This Summer Ushers in the season with the best of fun-in-
the-sun for everyone
Home & Garden April 9 April 15
The Guide to Jewish Philadelphia Annual resource for
Mothers Day April 23 April 29 everything Jewish in the Delaware Valley.
The Good Life April 16 May 6 Winter Holiday Magazine Features holiday feasting, gifting,
traveling, giving and more.
Confirmations May 4 May 13
This Summer May 28 June 17
Featured Content
In-paper Featured Content sections explore various topics of
Rosh Hashanah Food Aug 13 Aug 19 special interest to our readers.
Rosh Hashanah Food Aug 20 Aug 26 Camps Featuring day, sleep-away & specialty camps
Rosh Hashanah Greetings Sept 1 Sept 9 Healthy, Wealthy and Wise In-paper section examining
healthy finances and healthy families!
The Guide to
Aug 12 Sept 14
Jewish Philadelphia The Look Just when everyone is ready to shake off winter,
we present the latest, freshest in personal and home
Cancer Awareness Oct 1 Oct 7 fashions.
Fall Mazel Tov! Oct 1 Oct 21 Passover Palate Our annual and much anticipated collection
of Passover traditions, recipes and entertaining ideas
Winter Holiday Magazine Nov 5 Nov 25
Cancer Awareness Published in October, this section takes
The Good Life Nov 26 Dec 16 a look at the latest techniques in treating and coping with
cancer.
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HIG
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Inserts
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The advantages of direct mail and so much more.
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Our annual perspectives
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concrete oppo
Your pre-printed insert in the Jewish Exponent offers you everything you love Beth Sholom
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Park, PA 1902
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about direct mail — your high-impact designs and special creative touch for a
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Craig Holman, centre.org,
Ph.D. 215-84 John Samples, Ph.D. Chris Satullo
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program@g Government
And unlike bundled front door delivery options, your insert in the Jewish
Vice President & Vice President,
Affairs Lobbyist Publisher WHYY
Public Citizen Cato Institute Co-founder/co-director,
www.publiccitizen.org www.cato.org Penn Project for Civic Engagement
Exponent is sure be noticed by our loyal, engaged readers.
seproject.org
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icyForum
m/Be rnardWolfm
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iscourse1
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Money + Politics: Does Money Make Policy? April 8th, 2015 at 7:30 p.m. THANK YOU TO OUR SPONSORS
This truly is a can’t-miss opportunity!
Does the funding of politics have implications for…
How schools perform…gun laws…immigration reform…
environmental regulation & more?
Join us as experts discuss their opposing views about how we should fund political
campaigns, parties and organizations and whether this impacts public policy. This
free forum requires pre-registration by April 1 at www.CivilDiscourseProject.org.
If you are unable to register online, please call 215.887.1342.
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Your insert should not appear to be a separate publication. Inserts the Post Office deem a separate publication will
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Inserts will be deemed separate publications if they feature any of the following:
• A date, implying a frequency of publication
• A mailing indicia
• A “Volume No.,” indicating an ongoing publication
• ISBN, ISSN or USPS numbers different from the Jewish Exponent
Inserts due ten days prior to publication date and delivered to: Evergreen Printing Company, Attention: Stephen
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Digital Opportunities
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Social media
• Employ the powerful influence of social
media to reach the Jewish community via
promoted social media posts.
• Your organization, company or event can
be promoted via the Jewish Exponent’s
Facebook page.
• Social media has the power to reach
enormous audiences and we have the
platforms to make that happen.
Email advertising
• Deliver your message directly into readers’
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the Jewish Exponent.
• Place your linked banner ad inside our
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opt-in subscriber list.
• Purchase a dedicated E-blast, where
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Conquest Email Marketing
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customer base. Micro targeting lets you reach
only the prospects most likely to purchase
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Targeting Display Ads
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