LONDON DESIGN FESTIVAL 2020 BECOMING A FESTIVAL PARTNER
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LONDON DESIGN FESTIVAL 2020 BECOMING A FESTIVAL PARTNER
A NOTE FROM OUR FOUNDERS
In light of the Covid-19 pandemic, we have been looking hard at our options and have consulted our London now has the biggest creative economy of any city in the world and our design reputation is
partners, the broad design community, and the Mayor’s office about London Design Festival going renowned. Showcasing is a key part of the sector and the platform the Festival offers is an
ahead in September. opportunity to say something.
It is important that major events like the Festival happen this autumn, not least as a symbol of
The overwhelming consensus is that it should, and that it is important the design community stands London’s determination to maintain its creative and cultural leadership.
together in these challenging times. We want to put the spotlight on the brilliance of London’s design
scene at a time when it needs to be promoted more than ever. Many are still deciding how they participate. We appreciate that some won’t be able to decide until
near to the Festival dates, so we are being as flexible as possible with our deadlines. Accordingly, we
LDF 2020 will of course be different from any other. With very little, if any, international travel, it will will re-format the guide to allow printing to happen as late as possible. The digital option can be
be a Festival for Londoners with a strong focus on the local. We are adapting the Festival taken up at any time.
accordingly.
There is much talk of the ‘new normal’ and we are all trying to adjust to its terms and conditions. We
Over recent years the number of Design Districts has grown. Each one has its own growing will do everything possible to make this year’s Festival a success for all our partners and an
personality and enables audiences to walk between different shows. We hope that these local audience hungry for design.
clusters of design will be a defining feature of LDF 2020. We sincerely hope that you will choose to take part in LDF 2020.
Like everyone, we are planning greater online activity and are exploring new formats to present Please contact us about your plans and how we can help.
design and promote discussion. Audiences are hungry for content, but some will not be able to
physically visit different locations. We must make it easy for them to see and hear what design in We look forward to working with you for the 18th London Design Festival.
London has to offer.
Sir John Sorrell CBE Ben Evans CBE
Chairman Director
ABOUT LONDON DESIGN FESTIVAL Established in 2003 by Sir John Sorrell CBE and Ben Evans CBE, the vision of London Design Festival is to celebrate and promote London as the design capital of the world. The 18th edition of the Festival will take place from 12-20 September 2020. London Design Festival has since earned the reputation as a key calendar moment of London’s autumn creative season, alongside London Fashion Week, Frieze Art Fair and the London Film Festival, attracting the greatest designers, thinkers, practitioners, retailers and educators from across the world. “Apologies to Milan and Tokyo. Regrets to Stockholm and Paris. Forgive me Eindhoven, Berlin, Barcelona and, most particularly, New York. But London is the design capital of the world.” New York Times
OUR AUDIENCE
London Design Festival is a fixture of London’s cultural calendar, attracting considerable
international attention.
The Festival encompasses a diverse audience of creative industry professionals, design
conscious consumers, Higher Education students (particularly those in the creative industries),
cultural explorers, social enthusiasts, and local, regional and international visitors from over 75
countries.
Image: ‘Textile Field’ by Erwan & Ronan Bourellec, supported by Kvadrat at The V&A, 2011 PROFILE: Image: ‘Please be seated’ by Paul Cocksedge, supported by British Land at Broadgate, 2019
Male/Female: 48:52
Age: 25-54, 72% "There has been a generational step change in the
importance the consumer puts on design. Millennials are not
Residence: UK: 78% International: 22%
only design literate in a way that previous generations were
Motivations for visiting: To be inspired (59%), to not, but it is also central to their stimulus to purchase
learn something (44%), to be stimulated products and services.”
(40%), for self-actualisation (38%), with
43% stating that design is an important part Ben Evans CBE, Director, London Design Festival
of who they are.
GLOBAL REACH
700,000⁺ collective audience
TWITTER
150k followers Visitors from over 75 countries
attended the Festival in 2019, making 1.1 million visits.
INSTAGRAM London Design Festival helped drive a total of 120,000 visits to the V&A
291k followers
WEBSITE
1.6 million pageviews
FACEBOOK
159k likes
NEWSLETTER
70k subscribers
Source: Audience Agency 2019
PRESS RESULTS LONDON DESIGN FESTIVAL 2019
KEY
LDF FIGURES
PRINT & ONLINE
UK 30 pieces of coverage 35 pieces of coverage 22 pieces of coverage
357 articles shared
o Total Articles: 588
17,900 times on social
o Total Reach: 739,762,278
14 pieces of coverage 14 pieces of coverage
o AVE: £9,120,281
INTERNATIONAL
o Total Articles: 365
19%
o of Total
articlesReach:
mention
londondesignfestival.com
1,048,392,666 17 pieces of coverage 9 pieces of coverage 8 pieces of coverage
o AVE: £5,121,210
8 pieces of coverage 7 pieces of coverage
BRAND IDENTITY 2020
Each year the Festival's brand and identity is designed by renowned creative agency, Pentagram
93
WE ARE ACTIVE THROUGHOUT THE YEAR
London Design Festival promote a year-round advertising and marketing campaign
PROMOTIONAL CAMPAIGN PR & MEDIA
The Festival is promoted through a year-round digital marketing campaign. The 17th edition of London Design Festival attracted and welcomed journalists,
This is amplified by a strong network of partners, media and influencers who influencers and content creators from local, regional, national and international media
promote our content. outlets, achieving a total global circulation reach of 1.8 billion and an AVE of £12.7
million.
The branding, creative and graphic identity for the Festival are designed by
Pentagram, the world’s largest independent design consultancy – a multi- Public relations is managed by Exposure, an international communications and media
award winning practice who have created some of the most recognised agency with offices in London, Paris and New York.
international brands.
MARKETING ADVERTISING
The Festival’s experienced marketing team promotes the Festival pre, during Each year, the Festival launch a city-wide advertising campaign. The adverts achieved
and post event. E-newsletters are distributed to over 70,000 subscribers, an impact of over 16 million and drives significant traffic to our website and
shining a spotlight on LDF Partners and exhibitors, offering design insights promotional channels.
and sharing design news.
In addition, the Festival is promoted through the printed Official Guide, targeted e-
The LDF social media channels – across Twitter, Instagram, Facebook, The newsletters, website event pages, editorial content, and social media. All this activity
Dots, Pinterest, LinkedIn and You Tube – have an engaged audience of over gives Partners the perfect platform to raise their profile and engage with a wider
700,000 followers collectively; actively promoting content and updates from audience.
our partners and design community.
The Festival website provides a comprehensive promotional platform for
Festival Partners and saw over 1.6 million pageviews in 2019. The website is
a year-round hub and platform, providing and sourcing design led content for
the creative industries across design disciplines.
BECOMING A FESTIVAL PARTNER
LONDON DESIGN FESTIVAL
12-20 SEPTEMBER 2020
#LDF20
74
WHAT IS A FESTIVAL PARTNER?
We promote and support digital and physical activities from a wide spectrum of disciplines
Our Festival Partners involve a variety of people from independent designers,
institutions, local and global brands, boutique shops, thought leaders, students
and more.
Festival Partners create the foundations of the Festival by connecting the city with a
variety of independently staged activities.
A Partner activity can range from exhibitions, installations, webinars, projects, product
launches, workshops, talks, virtual and walking tours, late nights and open studios and
more.
They involve a wide spectrum of disciplines including, architecture, digital, furniture,
lighting, product design, ceramics, transport, graphic, sound design and more.
Partner activities are held at a diverse range of venues including trade fairs, galleries,
museums, shops, showrooms, studios, markets, restaurants, pop-ups, agencies and
warehouses and online via various digital platforms.
Selection of Partners from 2019WHY BECOME A FESTIVAL PARTNER?
There has never been a more important time to promote what you do
ELEVATE YOUR ACTIVITY YEAR-ROUND SUPPORT AND PROMOTION
London Design Festival will help you get the most out of your partnership
London Design Festival’s role is to increase the reach of your event across physical and digital
audiences.
ü PARTNER TOOLKIT
This best practice toolkit offers suggestions to support your presentation.
üREACH OUR AUDIENCE
London Design Festival is at the forefront of design and attracts a unique and ü 1:1 SUPPORT
discerning audience.
The Festival Sales Manager is always on hand to help with any Partnership
queries and to brainstorm ideas.
üAFFORDABLE PARTNERSHIP
Our Festival Partner packages offer affordable cross-channel marketing
strategies to promote your activity to the widest audience. ü PARTNER SURGERIES
LDF host several Partner Briefings and Surgeries in the lead up to the Festival.
These are an opportunity for Partners to connect and network with the Festival
ü EXPOSE YOUR EVENT community, find out more details about the planned programme, and learn about
We work hard to expose your event, not only to our Festival audience, but to our
how best to activate and boost Partners events and activity.
international press network via our press portal accessed by 3000+ global press.
üBRAND ASSOCIATION ü PARTNERSHIP FORUM
Associate your brand with London Design Festival and design excellence. Partners have access to the online Partner Forum on the Dashboard, where
Increase awareness and raise your profile to the design community and Partners can connect and gain insight from fellow Partners to share ideas and
substantial general public. ask questions.DESIGN DISTRICTS & ROUTES
An essential part of the Festival’s fabric
London Design Festival aims to connect the city through design and help people
discover new areas of the city.
Design Districts and Routes are a key component of the Festival makeup with
each Design District or Route constituting a cluster of events within a short
walking distance of each other, enabling visitors to navigate the 400 events and
geography of the city.
In 2019, the Festival had 11 official Design Districts and 1 Design Route, each
with its own character and identity. During the Festival these areas become
unique design hubs, where design activity is never more than 15 minutes walk
away.
If you are interested in learning more about establishing or becoming part of a
Design District or Route, please speak to our Festival Sales Manager.
Selected Design Districts from 2019LONDON DESIGN FESTIVAL DESIGN DESTINATIONS Design Destinations are the trade shows and trade fairs that take place during the Festival. They are the commercial pillars of the Festival and are key meeting places for designers, manufacturers, buyers, specifiers, the media and design enthusiasts to discover new product releases and identify current trends. Due to the challenges faced by the Covid-19 pandemic, several Destinations have postponed their programmes until 2021. The Festival is here to support any Partners who were looking to exhibit at a trade show. We can help you expand the reach of your brand and gain traction on your product launches as a Festival Partner. If you are still exhibiting with a Design Destination and wish to further your reach to our engaged audience, you will receive a special discount on your LDF package. Please contact the Festival Sales Manager for more information.
THINKING OF GOING DIGITAL THIS YEAR, OR ADDING ONLINE ACTIVITY AS PART OF YOUR EVENT? Here are some ideas for what you can do to partner with the Festival VIDEO CONTENT Video content has never been easier to create with most people having access to smartphones and devices. Pre- recorded videos can give you more control on content than a live event. Your video can have event footage, brand information, thought-leadership, interviews, or offer news and updates. You can also involve influencers, other Partners, designers, or your team and go live on social media. These can be promoted across LDF newsletters and social platforms. ONLINE TALKS / WORKSHOPS / PANEL DISCUSSIONS There are many ways to host talks or workshops online, You can choose to have them pre-recorded and then launch them once produced; or treat them like a live event where an invited audience can attend via a video conference platform such as Zoom or Google Hangouts. COMPETITIONS Running a social media competition is a brilliant way to attract and engage audiences; and grow awareness of your business to potential new customers. They can be used to build a subscriber list and to drive traffic to your website. Your competition may include a product giveaway, experience or gift card. GO LIVE ON SOCIAL MEDIA Engage with an audience in real-time. Put personality behind the brand and let audiences engage directly with you, your content and brand in a dynamic way. CREATE SHAREABLE CONTENT Contribute curated film recommendations, book lists, podcasts must-listens etc. for LDFs audience and they can host them on the Design News page londondesignfestival.com/design-news
PLATINUM £5,500+VAT
GUIDE
PARTNER PACKAGES Full page in the guide
Up to 4 hero images
1400 characters about your event
ENHANCED £3,500+VAT Your logo included in the listing
GUIDE AT YOUR EVENT
PREMIUM £1,450+VAT Full page in the guide Unlimited guides
Up to 4 hero images 2x freestanding signs
PREMIUM ONLINE £1,150+VAT* 1400 characters about your event 1x branded guide box
Your logo included in the listing 2x LDF vinyl stickers
GUIDE
Full page in the guide AT YOUR EVENT SOCIAL MEDIA
STANDARD £770+VAT Up to 4 hero images Unlimited guides 2 Social Takeovers
1400 characters about your event 2x freestanding signs 2 Instagram Story (added to Instagram Highlights)
STANDARD ONLINE £650+VAT* Your logo included in the listing 1x branded guide box 3 Instagram Wall posts
2x LDF vinyl stickers 5 Twitter posts
GUIDE AT YOUR EVENT 5 Facebook posts
Full page in the guide
*online partnerships include all benefits excluding inclusion in the Guide.
Unlimited guides SOCIAL MEDIA 5 Pinterest posts
Up to 4 hero image 1x freestanding sign 1 Social Takeover
1400 characters about your event 1x branded guide box 2 Instagram Story NEWLETTER
2x LDF vinyl stickers (added to Instagram Highlights) 2 Newsletter Inclusions
AT YOUR EVENT 2 Instagram Wall posts 1 Solus Newsletter
100 guides SOCIAL MEDIA 4 Twitter posts
1x freestanding sign 1 Instagram Story (added to Instagram Highlights) 4 Facebook posts LDF WEBSITE
1x branded guide box 1 Instagram Wall post 4 Pinterest posts Dedicated event page
2x LDF vinyl stickers 2 Twitter posts Year-long listing on the new Design Directory
2 Facebook posts NEWLETTER Event page on mobile site/mobile Event Finder
SOCIAL MEDIA 2 Pinterest posts 2 Newsletter Inclusions Event presence on search facility and Events page
1 Instagram Story Free unlimited news articles
(added to Instagram Highlights) NEWLETTER LDF WEBSITE Rotating Advertising Banner throughout the
1 Twitter 1 Newsletter Inclusion Dedicated event page Festival
1 Facebook Year-long listing on the new Design Directory Exposure on LDF Homepage in the ‘Partner
1 Pinterest LDF WEBSITE Event page on mobile site/mobile Event Finder Spotlight’
Dedicated event page Event presence on search facility and Events page
LDF WEBSITE Year-long listing on the new Design Directory Free unlimited news articles PR AND MEDIA
Dedicated event page Event page on mobile site/mobile Event Finder Rotating Advertising Banner throughout the Partner Communications toolkit
Year-long listing on the new Design Directory Event presence on search facility and Events page Festival Your press releases & images hosted on the LDF
Event page on mobile site/mobile Event Finder Free unlimited news articles Exposure on LDF Homepage in the ‘Partner press hub
Event presence on search facility and Events page Rotating Advertising Banner throughout the Spotlight’
Free unlimited news articles Festival ADDITIONAL BENEFIT
PR AND MEDIA Bespoke Promotional Opportunity with LDF.
PR AND MEDIA PR AND MEDIA Partner Communications toolkit (e.g. Hosting an LDF talk online or similar).
Partner Communications toolkit Partner Communications toolkit Your press releases & images hosted on the LDF
Your press releases & images hosted on the LDF Your press releases & images hosted on the LDF press hub
press hub press hubLONDON DESIGN FESTIVAL
NEW FOR 2020
In light of the current challenges, the Festival has developed its packages to offer additional support and variety for all Partners
FULL PAGE GUIDE LISTING UPGRADE DIGITAL ADD-ONS
In these challenging circumstances we are revisiting the format of the The Festivals Digital Add-ons are offered exclusively to Official 2020 Partners.
guide and offering all Partners full page exposure with a full listing in They are available to help maximize your exposure during the Festival and are
the Guide. available throughout the year to continue your story and engagement with
LDF’s audience.
DESIGN DIRECTORY PINTEREST
The Festival has created a year-round online Design Directory of all
Official Festival Partners. Your business or brand will be listed with Partners can engage with the Festival Pinterest page to pin and tag content
address, contact details and link to your event page. directly to your product or brand URL.
LOGO INCLUSION IN GUIDE
PLATINUM PACKAGE Partners have the opportunity to have their logo sit alongside their listing in the
This new Partner Package gives you extensive promotion across all Official LDF Guide
our channels. You will be visible on the Festivals homepage, you have
the opportunity to takeover the Festival’s Instagram channel, and send
a dedicated newsletter to the LDF email audience of 70,000+. The PARTNER SPOTLIGHT
Platinum partnership also involves you working closely with The Partners can be promoted on the Festival website homepage.
Festival team and developing a bespoke promotional opportunity (e.g.
Hosting an LDF talk online or similar).LONDON DESIGN FESTIVAL
DIGITAL ADD-ONS (NEW FOR 2020)
To help you maximize your reach, choose your Festival Partnership and add bundles – available all year round
SELECTED
FESTIVAL PARTNERSHIP
+ ADD BUNDLES
SOCIAL SOCIAL + DIGITAL COMPETITION GO LIVE COMP + SOLUS
1 Insta Story 1 Insta Story 1 Insta Story 1 Twitter posts 1 Insta Story
1 Twitter post 1 Twitter posts 1 Twitter posts 1 Twitter Live 1 Twitter posts
1 Facebook post 1 Facebook post 1 Facebook post 1 Facebook post 1 Facebook post
1 Pinterest pin 1 Pinterest pins 1 Pinterest post 1 Facebook Live 1 Pinterest post
1 Email Inclusion 1 Email Inclusion 1 Solus Email
£200 £400 £400 £900 £2,200
These offers are exclusive to Official 2020 LDF Partners and only valid when combined with a Festival Partnership
TWITTER INSTAGRAM E-NEWSLETTER FACEBOOK WEBSITE
700,000⁺ collective audience 150k followers 291k followers 70k subscribers 159k likes 1.6 million page-viewsLONDON DESIGN FESTIVAL
CONCESSION PARTNERSHIPS AND DISCOUNTS
CONCESSION PARTNERSHIP – £500+VAT (£270 DISCOUNT)
AVAILABLE ON STANDARD AND ONLINE STANDARD PARTNERSHIPS ONLY
Who Qualifies:
ü Students
ü Graduates
ü Schools
ü Charitable Fundraising projects
ü Small businesses and organisations under a year old
TRADE FAIR DISCOUNT – 10% DISCOUNT
All Festival Partners who are exhibiting at one of our Design Destinations
(e.g. Design London, Focus20, London Design Fair) will receive 10%
discount on their partnership. These partnership packages will not include
guides, guide boxes and signage as these will be provided to the
Destination separately.
MULTIPLE LISTINGS – FROM 10% DISCOUNT
Festival Partners who are looking to promote multiple events with London
Image: Unfold: The Ravensbourne Postgraduate Degree Show, 2019
Design Festival will benefit from 10% Discount. Please contact the Festival
Sales Manager to discuss.LONDON DESIGN FESTIVAL
FESTIVAL PARTNER KEY DATES
Due to the current challenges, we are remaining as flexible as possible with all our deadlines.
Please contact the Festival Sales Manager for more details.
12 MARCH PARTNER REGISTRATION OPEN
OFFICIAL GUIDE DEADLINE
14 AUGUST
ADVERTISING DEADLINE
SOCIAL MEDIA DEADLINE
7-11 SEPT DISTRIBUTION OF GUIDES, SIGNAGE AND WINDOW VINYL
11 SEPT ONLINE PARTNERSHIP DEADLINE
12-20 SEPT LONDON DESIGN FESTIVAL 2020LONDON DESIGN FESTIVAL
GET IN TOUCH
Partner registration is open now open until 11 September 2020.
NEW PARTNERS
Register your interest in taking part by visiting ‘Partner Registration’ under the
Take Part tab.
You will need to provide your contact details and a short description of what you
have planned. (This doesn’t need to be fully formed).
Once approved, you can purchase your preferred partnership package, upload
your event listing, press release, images and videos etc. and gain tips and advice
about holding an event from our toolkits and resources.
EXISTING PARTNERS
You can go ahead and log into your Partner Dashboard and start uploading your
event content.
If you have forgotten your password or log in details, you can click ‘Request new
password’. If you still have trouble, please contact the Festival Sales Manager.
To talk through your partnership options in more detail, please contact:
Bree Gray – Festival Sales Manager
bree@londondesignfestival.com74
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