2021 MEDIA KIT REACH UP TO 333,000+ READERS - PUBLISHING BYCHELLE
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Reach up to
2021 Media Kit
333,000+
readers
per issue
introduction
ALLIANCE is the inflight magazine for Alliance Airlines.
ALLIANCE is an exciting lifestyle, travel and business magazine for individuals and companies chartering planes
for friends, family and colleagues, and FIFO workers travelling to and from work. It’s also for companies across a
range of other industries, such as lucrative tourism, corporate hospitality, sport and government.
The features in ALLIANCE magazine aim to inspire readers, and to get them booking experiences in Australia and
abroad. As most FIFO workers have a significant amount of time off (and on), they are an ideal market to engage
with targeted advertising.
Each year more than 2 million people travel on Alliance Airlines. That’s a captive audience of 330,000 people every
issue, and our research has shown that the magazine is read at least twice, and often three times. These passengers are
entertained throughout their journey thanks to the only inflight entertainment medium provided onboard the aircraft
– ALLIANCE magazine. Being highly educated FIFO workers, sporting and business people, this audience sits in the
highest demographic of income earners (with an average income of around AU$150,000 a year), making ALLIANCE a targeted
and responsive platform upon which to advertise your brand and services. Gone are the days when FIFO workers were mainly
tradies. The majority of our readers are at the pinnacle of their careers, have one or two degrees, and are either tradies, or
working professionals in fields such as HR & recruitment, engineering, IT and business management.
There is a section of ALLIANCE dedicated to ALLIANCE Airlines, which features a welcome letter from the CEO, a map
displaying ALLIANCE routes, FAQ, information on inflight safety and comfort, and some puzzles. The rest of the
magazine includes travel and lifestyle features, a national events calendar, product pages and interviews with
people making a difference in Australia and the world. There is also a dedicated business section, that caters to
the mining and natural resources industry, as most of our frequent flyers are business people who like
to stay informed and abreast of local and national news and current affairs.
2021 Media Kit
Through ALLIANCE magazine, passengers can take a break from
work and enjoy features tailored to suit their active lifestyle.
Everyone today is swamped with information from various platforms and from so many different angles, that brands need
to be able to offer a tight, trustworthy media mix that reaches, resonates and remains with people living in the metro,
rural, regional and remote regions of Australia. That’s a lot of ground to cover, and a lot of minds to engage,
and Publishing ByChelle knows how to do it well.
Everyone on our team at Publishing ByChelle is passionate about rural, regional and remote Australia, and we also
understand that Alliance Airlines carries city folk engaging in business across Australia, as well as international business
people and government delegates. Through ALLIANCE, our team will continually create an environment in which
targeted information, ideas, travel stories, and business innovations are shared with our passengers.
Airline magazine advertising is a proven method of targeting the frequent flyer — leisure and business travellers who
are influential decision makers and opinionated leaders with high incomes. An aircraft cabin provides a captive
environment where advertising cuts through to the right audience at the right time.
Frequent flyers’ level of engagement with inflight magazines is extremely high. Research shows that 80% of frequent
flyers have read or looked through ALLIANCE magazine in the past month and 91% have read or looked through
it in the past six months.
ALLIANCE places traditional advertising in front of elusive consumers at a time when they have no other media
distractions. They are a captive audience like no other, that we know how to engage.
2021 Media Kit
Alliance Statistics
2 million passengers travel on Alliance each year.
* Each magazine (six a year) is in front of 330,000 people.
ALLIANCE is read by at least 660,000 people (but up to
1 million) as our research has shown that each magazine
is read at least twice, often three times. PORT MORESBY
CHRISTMAS
ISLAND
GROOTE
EYLANDT
W E I PA
KUNUNURRA CAIRNS
CENTURY
TOWNSVILLE
PORT HEDLAND
K A R R AT H A CANNINGTON
CAPE PRESTON
ROCKHAMPTON
GLADSTONE
BUNDABERG
SUNSHINE
MOOMBA COAST
BRISBANE
POR T MACQUARIE
KEY K A LG O O R L I E
NEWCASTLE
Private charter flights
PERTH SYDNEY
Alliance Airlines & Virgin Australia commercial flights
ADELAIDE
CAIRNS
TOWNSVILLE
CANNINGTON
ROUTE MAP
ROCKHAMPTON
GLADSTONE
BUNDABERG
SUNSHINE
COAST
BRISBANE
Where we fly and who flies with us.
PORT MACQUARIE
AUCKLAND
SYDNEY
AUDIENCE
Alliance Airlines provides tailored aircraft charters for the resources sector,
50%
FIFO
and inbound and domestic group travel across Australia, the Pacific Islands and
WELLINGTON
South-East Asia. Here is an insight into some of the companies and industry sectors
regularly chartering Alliance aircraft:
•
•
Resources and mining
Inbound and domestic tourism charter 50%
• Corporate and business group travel
• Meetings, incentives, conventions and exhibitions (MICE)
• Sporting teams and athletes 75%
• Entertainment and media Male
• Educational travel groups
• Government travel delegates 25%
• Large groups of US and Japanese tourists Female
Alliance Airlines is the largest operator and owner of Fokker aircraft in Australia,
so is a provider of short- and long-term leasing of aircraft. You never know who
might be travelling on an Alliance Airlines Fokker jet and reading the magazine.
The airline provides unique aircraft charter travel experiences for group travel from
35-45
This age group
all walks of life: from school sporting squads, to government conference delegates represents 2/3
and corporate event teams. From sending a large team of tourism representatives of our passengers.
to a conference, to providing an aircraft from which a national radio station could
be broadcast, so there’s always something interesting happening at Alliance.
2021 Media Kit
passenger info
Who is a typical passenger on ALLIANCE?
Airline passengers are an attractive audience for marketers. passengers
Spanning regional business professionals, city folk, business and government delegates
and affluent, well-educated professionals in the mining and resources sector, the • 2 million people fly
passengers of Alliance Airlines have income profiles well above the national average. on Alliance Airlines
Unlike passengers on large national airlines, ALLIANCE magazine’s audience isn’t every year.
distracted with seatback TVs and Wi-Fi. The magazine’s high-quality, beautifully • Readers average
presented content meets its readers’ desire to be entertained, engaged and informed between 30 and 45
throughout flights, so it presents a unique audience for your brand’s advertising. years of age.
• 80% are in the top
ALLIANCE passengers breakdown: socio-economic
75% male, 25% female bracket (AB’s).
21% are 50+ • The average income
55% are aged 35–49 of readers is
24% are aged 25–34 AUD$150,000.
51% travelled overseas in 2018 • 70% travel more than
On average, Alliance passengers flew overseas 5 times in 2018 12 times a year.
91% of passengers interviewed were planning a domestic holiday
87% of passengers interviewed were planning an international holiday
2021 Media Kit
stories
News, reviews & events
Every issue, ALLIANCE has news and ideas from across the
country, and we cover the pick-of-the-bunch events and festivals
from all over Australia. There’s always something cool to do!
Travel features
ALLIANCE’s travel stories focus on some of the regions that
the airline flies to, as well as exciting overseas destinations of
interest to our active and intrepid readers.
The stories are real yarns, filled with great local characters,
interesting history, and most importantly, they are informative
and fun stories that inspire our readers to get out there!
Sports
ALLIANCE readers love their sport, and we ensure that our stories
on sporting stars, teams, contemporary news and issues are timely,
as well as a great and entertaing read.
Business
From issues and news in agribusiness to small business news
and technology, we keep our passengers informed while also
entertaining and educating them.
Agribusiness: Australians and their industries
Australia is what it is because of the people who call it home.
Our producer stories reveal insights into the many industries
in which Australians are employed, while introducing characters
who we can all learn from.
Mining and resources
Mining is one of the industries that keeps Australia moving
ahead. ALLIANCE covers important stories from the resource
sector revolving around news, issues, people, places and events.
Education
Education is a part of every other industry that ALLIANCE
covers. In this section we look at innovation in education,
students and institutions doing something out of the ordinary,
and news and views from some of the country’s top minds.
6
keen to advertise?
Each issue of ALLIANCE runs for two full months, so every advertisement
booked has exposure on ALLIANCE’s planes for that period of time.
What does it cost to get involved?
Size 1 Issue 3 issues 6 issues Ad Production
DPS $7,500 $6,500 $6,000 $800
Full Page $4,500 $3,800 $3,250 $450
Half Page $2,300 $2,000 $1,900 $250
Quarter Page $1,200 $1,050 $900 $150
Ad Directory $550 $500 $450 N/A
Inside Front Cover $5,000 $4,250 $3,800 $450
Inside Back Cover $4,500 $3,750 $3,250 $450
Outside Back Cover $6,000 $5,250 $4,750 $450
2020 Deadline Dates
Issue Date Booking Deadline Material Deadline Magazines On Board
July/Aug 2021 June 15 June 17 July 1
Sept/Oct 2021 August 10 August 12 Sept 1
Nov/Dec 2021 Oct 12 Oct 14 Nov 1
Jan/Feb 2022 Dec 14 Dec 16 Jan 1
2021 Media Kit
Dili, Timor-Leste
Bamaga NPA
Maningrida
Elcho Island
Darwin
Milingimbi
Groote Eylandt
Katherine
?
Gununa
McArthur River
Cairns
Normanton
Burketown
Broome Doomadgee
Lawn Hill
Cloncurry Townsville
Karratha Port Hedland Tennant Creek Hughenden
Mount Isa
The Granites Richmond
Phosphate Hill Julia
Telfer Creek Trepell
Winton
Christmas Creek
Boulia Longreach
Emerald
Coondewanna Barimunya Gladstone
Paraburdoo Bedourie
Newman Bundaberg
tal of Carnavon
Uluru
Alice Springs
Windorah
(Ayers Rock)
rs. They Monkey Mia
Birdsville
Miles
Wiluna
anks to the Mount Keith
Quilpie Charleville Sunshine Coast
Ballera
Leinster Brisbane
Wellcamp/
Coober Pedy Thargomindah Cunnamulla St George Toowoomba
Leonora Lismore Ballina
(Byron Bay)
mographic Prominent Hill Grafton
rgeted and Olympic Dam
Armidale
your brand. East Jaurdi Broken Hill
Port Macquarie
Perth Taree
Port Augusta
cover and Ceduna
Whyalla Dubbo
bout the Mildura Parkes Orange Newcastle
h travel and Esperance Bathurst
Adelaide Wagga Sydney
ns to which it Albany
Port Lincoln Narrandera/
Leeton
Wagga
Albury
Moruya
Kingscote
(Kangaroo Island) Cooma
Merimbula
Mount Gambier Melbourne
Alliance Cobham Airnorth Total King Island
Burnie
1.45m 690,000 330,000 4.37m
38 11 26 133
Reach 2.5 million readers
Combined, Regional Express (Rex) and Alliance service 100 ports.
Each year, our airlines carry a combined of entertainment available. There is no Wi-Fi
total of up to 2.5 million captive and nor screens, onboard the airlines.
engaged passengers.
Both magazines have a unique cover, section
So, if your advertisment is placed on both Rex featuring information about the airline, and
and Alliance – you can reach more than a travel and entertainment section. In the
416,000 readers per issue. case of Alliance magazine, we also cover
top international destinations.
These people are mainly travelling for business
(and we have plnty of leisure travellers) are This unique magazine model (the only one
entertained during their journey thanks to the of its kind in Australia) means that our clients
inflight magazines being the ONLY form can advertise in one or both of the magazines.
2021 Media Kit
social media
Get social with us.
For Alliance and Rex, we have 52,000 followers on
Instagram and Facebook, and another 10,000 followers
on social media for trulyaus.com - the online hub
where content from Alliance and Rex sits. This unique
combination of print, online and social media coverage
for your brand is the best way to reach your intended
audience. We are in the unique position of not having any
other form of entertainment such as screens or Wi-Fi on
our aircraft, so print does work. However we know that
when our readers are back on the ground, they put the
magazine down and switch on their devices. We’ll ensure
that you have all bases covered.
@ALLIANCE_MAG /ALLIANCEAIRLINESMAG
2021 Media Kit
Truly Aus EDM Newsletter
10,000
Our Truly Aus
newsletter reaches
more than 10,000
readers every
fortnight.
Our Truly Aus EDMs bring the best of Australia
to our 10,000 subscribed readers, whether
its breathtakingly beautiful coastal towns,
quintessentially country regions, or incredible
people. While many Truly Aus stories start their
lives in the inflight magazines for Airnorth,
Alliance or Rex airlines, we’re delighted
to bring them to readers online and in our
Truly Aus newsletter, showcasing the best of
regional, rural and outback Australia.
What does it cost to get involved?
Size 1 newsletter 3 newsletters 6 newsletters
Entire newsletter $5,000 $4,500 $4,000
Main featured story $2,500 $2,200 $2,000
Small featured story $1,000 $1,000 $1,000
2021 Media Kitadvertising specs
Now to the technical side. If this is not your specialty, don’t hesitate to ask one of our friendly (and tech-savvy) team
how to best advertise your product. We can also have our designer work on advertisements for you, or guide you
through the process, which can be daunting if its not something you have done before.
However, if this isn’t your first rodeo, please use these specifications when creating your advertisement, and then we
can check it out once you’ve sent it to us.
Full Bleed width 220mm
Full Bleed Height 283mm
Format Guide
Publication size: 273mm x 210mm
Bleed: 5mm all around
Type area: 250mm x 180mm
Note: We recommend all copy used
in your advertisement sits within these
dimensions to allow for best readability
and avoid being lost in the gutters of
the magazine.
File Type: High resolution, print-ready PDF
Resolution: 300dpi minimum at 100% size
Colour: CMYK only - RGB and Pantone colours will Ad Type Ad size Bleed size
Double-page spread (DPS) 273mm H x 420mm W 283mm H x 430mm W
be converted in-house to CMYK and may
Full Page 273mm H x 210mm W 283mm H x 220mm W
cause unexpected colour variations.
Half Page Horizontal 123mm H x 183mm W n/a
Printer marks: Trim marks ONLY Half Page Vertical 253mm H x 89.5mm W n/a
Send ads to: design@publishingbychelle.com Quarter Page 123mm H x 89.5mm W n/a
Supply: Artwork can be sent via email to:
design@publishingbychelle.com
Disclaimer
Whilst internal production processes may verify that material is within specification
For more info contact: the onus is firmly on the trade house to supply material within specification. It is also
a requirement of our specifications that advertising material be delivered on time, so
E: sales@publishingbychelle.com
quality checking procedures can take place. Late material is liable to incur additional
T: 02 9953 0349 production costs. Fonts must be embedded and colours are to be CMYK only - any
Pantone colours present in the PDF will be converted to CMYK before publishing
and colour appearance may be different than expected. (We hold no responsibility
for colour accuracy if PDFs contain Pantone colours or are submitted as RGB).
Publishing ByChelle
Publishing ByChelle reserves the right to refuse any material that does not meet the
3 Westleigh St,
Publishing ByChelle specifications.
Neutral Bay, NSW 2089
2021 Media KitYou can also read
