No. 8 | effective January 1, 2020 - FAZ Media Solutions
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Rate Card No. 8 | effective January 1, 2020
Portrait
The beauty of life
The Frankfurter Allgemeine Magazin stands for a high level of
journalistic excellence and a sophisticated lifestyle. The magazine
presents this sophistication with unique opulence – with topics like
fashion, accessories, watches, jewellery, beauty, design, arts market,
technology, gourmet and travel. Exceptional journalists and renowned
photographers come together and create a magazine unmatched among
the competition.
The Frankfurter Allgemeine Magazin compels luxury-oriented top
performers who maintain an exclusive lifestyle. Classic high-gloss
magazines do not appeal to this clientele: The monthly F.A.Z. Magazin
and its EXTRAs address the F.A.Z. readership of discerning multipliers. 2
The Frankfurter Allgemeine Magazin turns brands into success stories
by offering them a stage for a grand entrance. The audience: consump-
tion oriented people with lots of buying power, who love to be inspired
by emotionally engaging campaigns. The magazine’s large format does
the rest: A study by ZMG and Eye Square has proven that large format ads
have more staying power. Numerous ad specials and advertorials attract
KEY FACTS
even more attention to communication in this opulent environment.
Publication: monthly
You will find further information at » www.faz.media/english. plus 5 EXTRAs
Performance data
Circulation: 235,738 copies
Coverage: 943,000 readers
Readership data
Men: 58 %
Women: 42 %
Age: ø 57 years
Net household income: ø 4,266 Euro
Source: IVW III/2019 (F.A.Z. circulation on Saturday); AWA 2019
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Readership
Higher income
Average net household income per month
F.A.Z. Magazin: 4,266 Euro
SZ Magazin: 4,202 Euro
Zeit Magazin: 4,087 Euro
ø Vogue, Madame,
Harper‘s Bazaar, Elle 3,677 Euro
3
Design oriented
25 % like to buy products with
31 % High willingness to spend on
interior/home/living
luxury oriented consumers 63 % don’t mind spending a bit more for
modern design – more than in the
Highest proportion among this – more than among readers of other
total population (16 %) or the other
the competition newspapers’ magazines
newspapers’ magazines
(SZ Magazin: 23%, Zeit Magazin: 24%) (SZ Magazin, Zeit Magazin: 58% each)
38 % 25 % 43 % 45 %
quality buyers2 ultra consumers1 high profile multipliers innovators/trendsetters
Total population 21 % Total population 16 % Total population 25 % Total population 16 %
1
Spontaneous intensive consumers: brand, fashion and design oriented
2
Primarily quality oriented consumers
Source: AWA 2019
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Editorial pages
Unparalleled opulence for great 28 MODE MODE 29
brand communication
The Frankfurter Allgemeine Magazin is unique among the competition –
not least because its large format allows for unparalleled opulence in its
presentation to the target group. Die Zauberer auf der Straße machen mit. Héloïse (links): Die Tücher von Hermès kommen aus ihrem Ärmel, Top und Shorts Olivier Theyskens, Schuhe Salvatore Ferragamo; Iman (Mitte): Dolce & Gabbana.
Mit dabei Anthony Falkowsky (rechts) von der Gruppe La Caravelle.
The editorial impressions on this page provide a small glimpse of the
unequalled generosity and sensuality of the F.A.Z. Magazin. For more
inspiration for your communication in these environments, you will find
all past editions for download at » www.faz.net/magazin.
4
IT’S DOVER
Das hier ist auch ein Tanzfestival, zumindest an der Place Crillon, zumindest in Balenciaga. Das Haus ist blassrosafarben, das Kleid ist von Louis Vuitton.
Linke Seite:
schwarzer Anzug,
Ohrringe
und Schuhe
von Alexander
McQueen,
Kaschmir-Oberteil
und Rock von
Le Kilt, pink-
farbener Body
von Katie Ann
McGuigan
Diese Seite:
burgunderfarbenes
Kleid, Cape
und Überwurf
von Erdem,
Mary-Jane-Schuhe
von Burberry
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and booking
Rates and discounts
Premium placements* Rate Frequency discount
2/1 page Opening Spread (2 cover page + page 3)
nd
56,710 from 2 pages 2%
1/1 page Left page next to editorial (FTC1) 25,990 from 4 pages 4%
1/1 page Left page next to ‘Mitarbeiter’ (FTC2) 25,280 from 6 pages 7%
1/1 page Left page next to content (FTC3) 24,570
1/1 page Left page next to „Bilder aus der Zeitung“ / „Prêt-à-parler“ (FTC4) 24,460
2/1 page 1st campaign 48,440
1/1 page 1st right page 25,640
1/1 page 2 right page
nd
23,980
1/1 page 4th cover page (back cover) 31,190 5
All rates in euro (€) exclusive value added tax
Standard formats Rate
2/1 page 47,260
1/1 page 23,630
1/2 page upright / across 14,940
1/3 page upright / across 11,340
1/4 page upright / across 8,540
Ad formats » see page 6
A surcharge of 5 % is applicable if two or more consecutive ads are booked.
*
Closing date is four weeks prior to the closing dates for standard placements. Reservations for premium placements are cancelled if no written booking confirmation is received by the early ad closing date. In case another customer submits a booking
confirmation for a reserved premium placement, we reserve the right to release that reservation for booking if the booking of the reserving customer is not received within three working days.
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and booking
Ad formats
wxd Type area Trim area*
1/1 page 252 × 359 mm 278 × 400 mm
1/2 page
upright 123 × 359 mm 136 × 400 mm
across 252 × 174 mm 278 × 196 mm
1/3 page
upright 80 × 359 mm 93 × 400 mm 6
across 252 × 118 mm 278 × 95 mm
1/4 page
upright 58.5 × 359 mm 71.5 × 400 mm
across 252 × 85 mm 278 × 95 mm
2/1 page 532 × 359 mm 556 × 400 mm
*
Trim area plus 4mm bleed.
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Schedule and topics
12 plus 5 EXTRAs = More success in sophisticated lifestyle markets
Closing date
Premium placement/
Issue Main topic Publication date Closing date Ad specials Copy date
January Design – Travel – Fashion 11.1.2020 11.12.2019 13.11.2019 11.12.2019
February Fashion Special 8.2.2020 8.1.2020 11.12.2019 15.1.2020
March Men Special 14.3.2020 12.2.2020 15.1.2020 19.2.2020
EXTRA Beauty (inserted in F.A.S.) 29.3.2020 27.2.2020 30.1.2020 5.3.2020
April Design Special 11.4.2020 11.3.2020 12.2.2020 18.3.2020
May Watches & Jewellery 9.5.2020 8.4.2020 11.3.2020 15.4.2020
7
June Style 13.6.2020 13.5.2020 15.4.2020 20.5.2020
July Style 11.7.2020 10.6.2020 13.5.2020 17.6.2020
August Style 8.8.2020 8.7.2020 10.6.2020 15.7.2020
September Fashion Special 12.9.2020 12.8.2020 15.7.2020 19.8.2020
October Men Special 10.10.2020 9.9.2020 12.8.2020 16.9.2020
EXTRA Living & Design 31.10.2020 30.9.2020 2.9.2020 7.10.2020
November Watches & Jewellery 14.11.2020 14.10.2020 16.9.2020 21.10.2020
EXTRA Beauty (inserted in F.A.S.) 22.11.2020 21.10.2020 24.9.2020 29.10.2020
EXTRA Gourmet 28.11.2020 28.10.2020 30.9.2020 4.11.2020
December Gifts Special 12.12.2020 11.11.2020 14.10.2020 18.11.2020
EXTRA Images of the year 19.12.2020 18.11.2020 21.10.2020 25.11.2020
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EXTRAs
For more information on the EXTRAs
please contact your » sales representative
EXTRA Beauty EXTRA Living & Design EXTRA Gourmet
In 2020, the EXTRA Beauty is again published Design with all of its facets is the focus of the Every year, the editors dedicate an entire
twice: once in spring and once in fall. These are separate EXTRA edition in October. It edition to cooking, eating, drinking, and
inserted in the Frankfurter Allgemeine illuminates living, furniture, and lifestyle trends, indulging with recipes, gourmet tips, picture
Sonntagszeitung and reach a large number of introduces innovations and popular classics. series, and reports.
luxury-oriented female readers.
The EXTRA Living & Design is the stylish The EXTRA Gourmet whets the reader’s
The EXTRA Beauty presents everything that environment for sophisticated brands. appetite for selected delicacies, fine drinks –
makes a woman beautiful: from soothing care to and for your products.
lavish cosmetics to luxurious fragrances.
Ex. Beauty, April 2019 Ex. Living & Design, October 2018 Ex. Gourmet, November 2018
8
NOVEMBER 2018 NOVEMBER 2018
SCHÖNHEIT SPEZIAL OKTOBER 2018 ESSEN UND TRINKEN
SPEZIAL
HUNDERT
JAHRE
BAUHAUS
ZUM
MITNEHMEN
KUSSECHT
EXTRA Publication date Closing date EXTRA Publication date Closing date EXTRA Publication date Closing date
Beauty 29.3.2020 27.2.2020 Living & Design 31.10.2020 30.9.2020 Gourmet 28.11.2020 28.10.2020
(inserted in F.A.S.) 22.11.2020 21.10.2020
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and booking
Ad specials
Total print run Split run
Inserts Format (wxd): min. 100 × 120 mm / max. 248 × 370 mm up to 20 g 120 ‰ 144 ‰
Min. weight:
2 pages: 115 g/m2, up to 30 g 130 ‰ 156 ‰
4/6 pages: 80 g/m2,
8 pages: 50 g/m2 up to 40 g 140 ‰ 168 ‰
higher weights upon request
Inserts are added to the magazine loosely and with the closed side toward the binding. They must be delivered ready to be inserted (product samples and CDs upon request).
Tip-ons Postcards:
Format (wxd): min. 105 × 148 mm / max. 148 × 210 mm Postcards 60 ‰ 72 ‰
Min. weight: 150 g/m2
Scents/Product samples: 9
Format (wxd): min. 55 × 80 mm / max. 105 × 148 mm Scent/product samples up to
71 ‰ 85 ‰
20 g
All rates in euro (€) exclusive value added tax
Max. thickness: 2 mm
Tip-ons are pasted to a 1/1 carrier ad in the magazine and can be removed by the reader. They must be delivered ready to be processed.
Multi-page tip-ons or complex objects like product samples, CDs, booklets must be approved on a case-by-case basis. In special cases, a test run may be required.
For product samples and objects with a thickness of 2.5 mm or more, additional postage is due (rates upon request).
Stitched-in inserts Format (wxd): min. 148 × 210 mm / max. 278 × 400 mm up to 4 pages 110 ‰ 132 ‰
Min. weight:
4/6 pages: 100 g/m2, up to 4 pages with extra product 118 ‰ 142 ‰
from 8 pages: 70 g/m2
up to 8 pages 123 ‰ 148 ‰
bis 8 pages with extra product 130 ‰ 156 ‰
Stitched-in inserts are printed material or brochures that are firmly integrated into a magazine. They can be delivered ready for processing or produced by F.A.Z. Media Solutions upon request.
We will be glad to implement your ad specials for you and develop your tailor-made solution! For further information please contact your » sales representative
Minimum run: 50,000 copies. For information on technical specifications and data delivery please contact you » sales representative.
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Advertorials
Communicate smarter
... with advertorials in the media of the Frankfurter Allgemeine: This is
where advertisers score with sound content and position themselves as
experts in their fields. F.A.Z. Media Solutions offers ...
• implementation with one partner: From conceptualisation to texts,
images, illustrations, and layout, all the way to publication, F.A.Z. Media
Solutions delivers a professional solution entirely to your specifications.
• expert competence: A personal advisor and a team of specialist editors
and designers support advertisers with the creation of their advertorial
and the perfect integration into the media.
• more attention in credible environments: Thanks to its native design, 10
the advertorial is met with greater reader interest. Relevant content in
quality media offers added value – and is received more intensely.
For more information and best cases please see » www.faz.media or
» www.manufaktur.media (only in German). Feel free to contact us for an
individual consultation and detailed proposal.
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingE-paper
Lifestyle with a digital format
OKTOBER 2018
MÄNNER SPEZIAL
The print media of the Frankfurter Allgemeine are also published digitally
for mobile target groups. The E-paper of the F.A.Z. Magazin, like the print
edition, offers exclusive fashion photo series, reports and impressive
imagery. Thanks to the archive, users can also find inspiration in previous
magazines.
Brands can attract attention in the E-Paper of the F.A.Z. Magazin by
booking full page ads. The magazine offers an opulent environment for
reaching mobile connoisseurs and explorers through multi-media content
and guiding them seamlessly to the advertiser’s own digital presence.
Print campaigns are extended here as well: Any ad booked in the print
edition automatically appears in the E-paper of the F.A.Z. Magazin.
11
All rates in euro (€) exclusive value added tax
Placement Ad format Issues Duration Fixed rate
Premium page 2 Full Page Ad (upright / across) 1 1 week 4,000
Section Standard Full Page Ad (upright / across) 1 1 week 3,600
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingFAZ.NET Style
The home of lifestyle online
The FAZ.NET Style section is all about the beautiful side of life: Fashion,
trends and lifestyle, architecture, culinary delights and exclusive trips are
introduced, discussed, critiqued and commented in the high-quality style
readers have come to expect from the F.A.Z. Picture series and videos
round out the striking presentation of the topics. This digital home of the
F.A.Z. Magazin offers prime conditions for specifically addressing a
style-conscious premium target group. » www.faz.net/stil
Brand communication in a sophisticated digital environment: Be sure to
book your grand entrance with standalone placement in the section and
extensive success monitoring.
12
All rates in euro (€) exclusive value added tax
Placement Ad format* AI/week Fixed rate
FAZ.NET Wallpaper, Billboard, Sitebar, 3:1 Banner, 4:1 Banner 300,000 21,438
Style section Mobile 1:1 Banner (Mobile High Impact Ad),
digital Mobile 2:1 Banner, Mobile 3:1 Banner, Premium
Rectangle
*
Further ad formats upon request
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingManufaktur
Tailor-made ideas for your
communication
Discover the “Manufaktur” principle of F.A.Z. Media Solutions: individual
solutions for the highest standards. F.A.Z. Media Solutions develops
innovative solutions with all-round service and intensive consulting for
advertisers and agencies. The experts of the Manufaktur offer customized
service packages consisting of idea, concept, graphics, text, programming,
shooting, film production, and success monitoring.
From advertorials and info-graphics to digital storytelling and branded
content, all the way to events and ad specials – these tailor-made solutions
put brands at the very top of the agenda with prime target groups. 13
F.A.Z. Media Solutions ...
• offers ideal conditions for your strong content marketing: The Frankfurter
Allgemeine compels with credible journalism and highest standards.
• uses all communication channels from print and digital channels to
high-profile event formats.
• analyzes markets, target groups, and brands based on individual
requirements, and develops cross-media communication programs
tailor-made to suit the customer’s needs.
• is a one-stop partner for implementing the solutions: with a team of
communication and content experts, market researchers, events
specialists, graphic designers, web programmers, photographers,
film makers, and illustrators.
Discover exciting cases at » www.manufaktur.media or simply
contact us directly.
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingPublisher information
Publisher General termas and conditions Technical details
Frankfurter Allgemeine Zeitung GmbH » www.faz.media/english/rate-cards Printing method: Cover offset
Postal address 60267 Frankfurt am Main Content gravure printing
Office address Hellerhofstraße 2–4 Note on pricing information
Binding: Saddle stitch
60327 Frankfurt am Main All prices in this rate card are presented in Euro (€)
and do not include currently applicable VAT. Colour printing: four-colour continuous printing
Head of Advertising Markets & Media Solutions Image resolution: colour/grayscale images 300 dpi
Ingo Müller Bank accounts line art 1270 dpi
Telephone:: +49 69 75 91-13 14 Postbank AG, Frankfurt am Main Colour profile:
E-mail: i.mueller@faz.de BIC: PBNKDEFFXXX
IBAN: DE73 5001 0060 0105 9766 05 Cover: „ISO Coated v2“
Order registry Content: „PSR LWC Plus v2“
Commerzbank AG, Frankfurt am Main
Telephone:: +49 69 75 91-33 44 BIC: COBADEFFXXX Data format: PDF/X-1a
E-mail: media-solutions@faz.de IBAN: DE43 5004 0000 0589 8200 00
Data delivery
Trade registry Deutsche Bank AG, Frankfurt am Main
BIC: DEUTDEFFXXX E-mail: media-solutions@faz.de
HRB 7344, Local court Frankfurt am Main
IBAN: DE61 5007 0010 0092 7046 00 Duon-Portal: » www.duon-portal.de 14
VAT-ID No. If you have any questions on supplying materials for print, please
Terms of payment
DE 114 232 723 contact us Monday through Friday from 8.00 a.m. to 6.00 p.m. at
All rates/invoices are in Euro (€). +49 69 75 91-11 45.
Tax-ID No. Invoices are payable on receipt, 2 % discount for payment in advance
or participation in the direct debit procedure. In the event of default in Ads can also be submitted through the Online Booking
045 227 77055 System OBS: » www.obs-portal.de
payment or deferral, the publisher reserves the right to request
Internet payment in advance for new advertisements.
» www.faz.media/english Agency commission
PZN The agency commission is 15 % and only granted to
registered advertising agencies.
544973
ZIS-Numbers
F.A.Z.: 100 130
F.A.S.: 102 781
Frequency of publication
Every 2nd Saturday of each month
Place of publication
Frankfurt am Main
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingFrankfurter Allgemeine More Information at » www.faz.media/english
Media brand for top target groups
15
Frankfurter Allgemeine Frankfurter Allgemeine F.A.Z. Magazin – F.A.Z. Woche – F.A.Z. Quarterly –
Zeitung – the daily paper of Sonntagszeitung – at home the most beautiful the magazine for politics, inspiration and impulses F.A.Z. Metropol –
top performers with the top performers pages of F.A.Z. business and culture for the world of tomorrow business in Rhein-Main
F.A.Z. Essay F.A.Z. Bücher F.A.Z. Gesundheit
Am Tresen Wie erklär ich‘s
meinem Kind
F.A.Z. Digitec – all there is
FAZ.NET – FAZ.NET app – F.A.Z. Der Tag – to know about digitalisation F.A.Z. Podcasts –
quality journalism any always soundly informed, the key news of the day and technology from the world F.A.Z. Einspruch – all about audio on demand for
time and anywhere with personalisation function in an app of the F.A.Z. state, law and taxes mobile target groups
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingFrankfurter Allgemeine
Cross Media Brand Reach
13.8 million users per month
Other Print Media
F.A.Z. Woche: 357,000 readers
16
F.A.Z. + F.A.S. FAZ.NET m.faz.net + F.A.Z. Apps Readers per issue, AWA 2019
3.4 million + 3.9 million + 6.5 million F.A.Z. Quarterly: 60,000 copies
Print run
F.A.Z. Metropol: 20,000 copies
Distributed circulation
Print + Online Print + Online + Mobile/Apps
= 7.3 million = 13.8 million
Source: b4p 2019 I, Readers per month/Users per month (print data refers to a 30-day month with 26 F.A.Z. editions and 4 F.A.S. editions), net-reaches
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingWe are always at your disposal.
Telephone: +49 69 75 91 – 13 44 / –12 98
E-mail: international-sales@faz.de 17
You can find your contact person at
» www.faz.media/english/team
Portrait Rates and discounts Schedules and topics Ad specials Advertorials E-Paper / Digital Manufaktur Publisher information Contact and bookingYou can also read
