DAIRY INDUSTRIESi Media Information 2020 - Dairy Industries International
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Media
DAIRY
international
Information
2020 INDUSTRIES
Editorial Direction • Circulation/Readership • Editorial Features List
USD Advertising Rates Print & Online • Production Requirements
Editorial Direction
Message from the Editor
Dairy Industries International has been the global mouthpiece for the dairy Our editorial advisory board consists of dairy industry leaders from around the
industry for more than 80 years. As the leading magazine for the dairy world, and we get regular contributions from our writers, who travel extensively
processor, our coverage is world-wide – we capture trends ranging from Asia’s to give you the facts about international dairy. We keep a close eye on things
favourite bubble tea coming to Europe, to the growing presence of the Chinese that matter to you, such as the post-quota situation in the European Union,
and Indian dairy industries in the world marketplace, to what Brexit will be the rise of whey products in the added-value marketplace and the results of
doing to dairy price volatility. mergers and acquisitions.
Together with our quality printed monthly magazine, we offer our weekly That is what Dairy Industries is all about – adding value to your business,
e-newsletter for keeping readers ahead of the latest news, as well as a key through timely articles and news about what’s important in your world. If
website, www.dairyindustries.com with the news online. Our Twitter and you’re interested, we’re interested. This philosophy has kept Dairy Industries
Linkedin feeds are constantly updated to provide you with the latest information, International a market leader since 1936.
trends, new products and new equipment.
Suzanne Christiansen, Editor Dairy Industries International
suzanne@bellpublishing.com
Editorial Advisory Board
Our Editorial Board is regularly updated to ensure it
continues to represent the current expertise in the global
dairy sector. At present the board members are:
Dr Judith Bryans, Director General, Dairy UK and
President, International Dairy Federation
Jenny Deeprose, Dairy Journalist & Cheese Expert
Dr Fiona Lalor, Food for Health Ireland,
University College Cork
Donald Moore, Executive Director, Global Dairy Platform
Marian Pusey, Executive Director, Society of Dairy Industry
www.dairyIndustries.com
Circulation/Readership
Targeted Readership DII Online Online Statistics
Dairy Industries International is the only fully monthly www.dairyindustries.com is updated with news daily Newsletter registrations: > 5,088
magazine for the global dairy processing industry and and the newsletter is recognised as a reputable and Geo distribution: 75 countries
continues to be the most-read international journal and reliable source of independent dairy news, as more pro- LinkedIn group: > 1,655
website. Since 1936, DII has been read by dairy fessionals realise the benefits of having targetted news Twitter: > 2,366 followers
influencers throughout the world. delivered to their inbox weekly. The LinkedIn group is
Today DII is more than a 12-issues per year print journal used by over 1,650 professionals for discussion, network- Website Statistics
– with our news-based website updated daily, Twitter ing and information gathering. Over 2,300 Twitter users Website: www.dairyindustries.com
feed, LinkedIn group and weekly e-newsletter, the follow Suzanne, Sam and Kat.
Users per month: 4,851
package reaches all corners of the dairy industry, and all Sessions per month: 9,502
corners of the world .
Average Print Circulation Page Views: 12,934
Our highly targeted circulation of named key
individuals covers the dairy decision makers. 4,235 to 75 countries, Top Page Views: News, Magazine, Features, Suppliers
Directory, Core Topic: Dairy Processing, Events.
Job functions plus bonus distribution at events Top Geographic Regions: USA, France, UK, India,
Board level management 27% worldwide bringing print circulation Germany, Netherlands, Australia, Norway, Canada, Italy.
Production engineers, plant managers 43%
R&D, quality control, sales and marketing, to over 6,500. New Website Features: SSL Certification; Topic Search;
academic, consultants 23% Filter by People, Geographic, Organisation; Video content;
Other job functions 7% Overall readership figure White Papers.
Bonus distribution is provided at major trade fairs and exceeds 20,200. DairyIndustries.com Website Acquisitions: Direct 63.5%;
dairy events (see Editorial Features List). Organic Search 31%; Referral 3%; Social 2.5%.
The combination of targeted readership and independent,
DairyIndustries.com Website Views Sept 18-Aug 19
unbiased editorial from our team of journalists and Readership Analysis by Product Group % 16,000
industry specialists, provides a cost effective medium for
reaching decision makers in the global dairy industry. Liquid Milk 15% 14,000
Butter, Cream & Dairy Fats 10% 12,000
Dairy Industries International Cheese & Cheese Products 16% 10,000
Circulation by Region, Sept 2019 Yogurt, Fermented Products, Dairy Desserts 16%
EUROPE 46% 8,000
Ice Cream & Frozen Products 9%
AMERICAS 25.5%
6,000
UK 22% Ingredients 13%
ASIA 3% Other – processing and packaging machinery, materials, 4,000
AUSTRALASIA 1% associated plant and equipment, food safety and quality 2,000
MIDDLE EAST & control, microbiology, academic, consultancy etc.) 21%
AFRICA 2.5%
0
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19
www.dairyIndustries.com
Why choose us?
Proven readership Additional reach
Our worldwide readership and subscriptions are heavily Our brand is synonymous with industry-leading events.
monitored to ensure we reach the most relevant audience As a media partner at these events, we print and distribute
and key decision-makers. additional copies at selected shows throughout the year,
We offer transparent audience and readership figures, so therefore giving you the opportunity to reach new and
you can be sure your message will be seen by the right additional audiences.
people.
Let’s get digital
You’re in safe hands Our multimedia options give you the opportunity to reach
Our extensive industry knowledge built up over the last 80 the full extent of our readership. Our growing web traffic and
years means we have established a firm reputation o weekly enewsletter reach an unrivalled audience.
loyalty with both advertisers and readers. Our new look website offers even greater reader interaction
and multiple advert channels.
Value
We appreciate that marketing is an investment.
That’s why we pride ourselves on providing the best value
for clients wishing to take advantage of our extensive,
targeted audience.
Quality editorial
We feature unbiased industry news and interviews,
analysis, trends, company profiles and regulator
affairs across numerous sectors, including ingredients,
labelling, packaging, processing and logistics.
* There are no charges for editorial coverage
www.dairyIndustries.com
Editorial Features List 2020
January • Dairy Production • Hygiene & Safety
July • Cheese Focus
• Ingredients • Flooring • Testing & Analysis • Food Safety & Hygiene • CIP
Show Issue: International Cheese Awards
February • Ice Cream/Inclusions • Freezer Solutions
• Wastewater Treatment & Filtration August • Butter • Dairy Beverages
• Anaerobic Digestion & Biogas • Sustainability • Environmental Focus • Whey
Show Issue: Ice Cream Expo, UK • Turnkey Systems • Filtration & Separation
• Processing • Inspection Systems & Weighing September • SUPPLIER PROFILES
March • Pumps, Valves & Hoses • Dairy Desserts • Ingredients Trends • Inspection & Weighing
Interpack Preview Systems • Packaging & Labelling
Show Issue: Foodex & The Ingredients Show Show Issue: PPMA, Global Cheese Awards
IDF World Dairy Summit, South Africa
• Yogurts • Colours & Flavours • Cheese
April • Ingredients & Raw Materials October • Ice Cream • Safety & Hygiene
Show Issue: Vitafoods, Switzerland; Cheese • Testing & Analysis • Processing
Expo, USA Show Issue: Gulfoods Manufacturing,
Dubai; Lab Innovations, UK; Food Matters
• Packaging • Mixing Technologies Live, UK
May • Processing Equipment • Powder & Liquid Filling November • Yogurts • Membrane Processing/Drying
• Hygienic Components • Ingredients • Flavours & Colours
Show Issue: Interpack, Germany; Nordic Show Issue: Hi/Fi Europe, Germany
Dairy Congress, Sweden
December • Cheese Making • Milk Processing
• Logistics & Cold Storage • Testing & Analysis • Coding, Labelling & Marking
June • New Products • Equipment Trends • Homogenisation & Pasteurisation
Show Review: Interpack • Key Industry Trends 2020
www.dairyIndustries.com
Supplier Profile September 2020
Your logo
As the leading monthly dairy magazine, Dairy Industries
Your logo
International - now in its 82nd year of publication, offers a new
and unique presentation option for reaching its influential
Your half page
company profil
readers.
Your
contact
‘SUPPLIER PROFILES’ offer high exposure and extremely
details
good value with each advertisement booked receiving matching
editorial space
Your half page advert Your half page Your half
company
profil
page advert
FREE OF CHARGE! - That’s right...free space!
So, if you book a page advertisement in this special section you will
HALF PAGE OPTION 2 HALF PAGE OPTION 3 receive an editorial page opposite at no extra cost.
Book a half page advertisement and receive a half page of editorial
Your logo on the same page at no extra cost! Its that simple.
So, book your space NOW or call for further details
Your
contact
Your whole page
advert
Your whole page
company profil
details
Samantha Bull
Advertising Sales Manager
Tel number: +44 1474 532 202
Fax: +44 1474 532 203
E-mail: sam@bellpublishing.com
www.dairyindustries.com
(NB: Although the editorial page must comply with our preset template, the content of the editorial used
WHOLE PAGE OPTION 1 is entirely in the hands of the advertiser)
www.dairyIndustries.com
Advertising Rates 2020 (print)
Please contact Samantha Bull - sam@bellpublishing.com +44 1474 558 975
£ Sterling Display Advertising Rates 2020 Classified Adverts Rates 2020
Four Colour 1x 6x 12x 1x 6x 12x
DPS $6,189 $5,560 $5,034 Quarter Page $1,405 $1,030 $700
Full Page $4,148 $3,770 $3,350 Half Page $1,785 $1,250 $890
Junior Page $3,560 $3,145 $2,830 Full Page $2,300 $1,610 $1,105
Half Page $2,990 $2,675 $2,360 x
Dairy Directory Rates 2020
Single Column $1,943 $1,780 $1,570
1 x Print Listing Plus Online Listing $1,050
Quarter Page $1,785 $1,570 $1,360
3 x Print Listing Plus Online Listing $2,539
5 x Print Listing Plus Online Listing $2,665
Special positions 15% extra
Inside Front Cover, Inside Back Cover, Outside Print listing includes
Back Cover 4 x 4 cm Box + Specific Heading (12 months)
Insert, Bellyband, Gatefold and reprints available
Online listing includes
Colour Logo, all contact details, email and website hyperlinks and
Repetition breeds success
200-word company profile
Research has proven that for advertising to be effective,
a reader must be exposed to the advertisement several Please contact us for other packages
times before the message sticks.
“Repetition increases recall of both the ad and brand by
increasing the opportunity to process the ad (Krugman
1972) and encoding in memory (Cacioppo and Petty 1980).”
Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42
www.dairyIndustries.com
Advertising Rates 2020 (online)
Please contact Samantha Bull - sam@bellpublishing.com +44 1474 558 975
The Website The Newsletter
Dairy Industries International is a
As well as being visited by its core print magazine audience, weekly subscription newsletter.
www.dairyindustries.com taps into an additional global readership. Advertising Options
Leader Board Banner
Leaderboard Banner
Advertising Options White Paper Downloads (90 high x 728 wide pixels) $1,530
Leaderboard Banner (90 x 728 pixels) 1 month $2,100 MPU
1 month $1,530 (250 high x 300 wide pixels) $1,350
MPU Video Rates
3 months $2,289
2 weeks $1,040
6 months $4,754 4 weeks $1,920
MPU (250 x 300 pixels) - Exclusive
E-shots
1 month $1,350
3 months $1,561 Rent our full newsletter circulation list to
reach key industry personnel.
6 months $2,539
100% clean data so no wastage
1 x E-Shot $2,400
3 x E-Shot £2,070
Editor's Top Picks
When exhibiting at an event that we are
supporting, we are publishing our very Sponsored Text
own Editor’s Top picks sent prior to each Do you have good news to share with
event online sent via a separate mailer. our readers?
What’s included – Logo, company name, Profile this with 300 words and a link to
30 words, stand number and link to your your full story.
website. 1 month $1,530
Spotlight $840
Leaderboard & logo sponsor $1,330
www.dairyIndustries.com
Production Requirements
DOUBLE PAGE SPREAD FULL PAGE HALF PAGE (HORIZONTAL) HALF PAGE (VERTICAL) SINGLE COLUMN JUNIOR PAGE QUARTER PAGE
Type Area 254 x 180 Type Area 125 x 180 Type Area 254 x 86 Type area 254mm x 45 mm Type Area 180 x124 125 x 86
Type Area 254 x 399 Bleed Size 303 x 216 Bleed Size 154 x 216 Bleed Size 303 x 106 Bleed Size 203 x 140
Bleed Size DPS 303 x 432 Trim Size 297 x 210 Trim Size 148 x 210 Trim Size 297 x 100 Trim Size 200 x 137
Trim Size 297 x 420
ADOBE ACROBAT PDF FILES (print) ACCEPTABLE FORMATS (online) PROOFS
We support files generated by Adobe Acrobat Pro using the All sizes in pixels, height x width. Artwork should be Dairy Industries International is NOT liable for final output
specific Distiller Job Options setting listed belo . supplied as web safe JPG or GIF file formats. of your ad if it is NOT a PDF and you do not send a proof
• A PDF should be generated from a high resolution Files must be in RGB colour mode and at 72dpi. at 100% with your file.
Postscript file or printed to using high resolution settings Leaderboard Banner (90 x 728 pixels)
• All application files must be flattened before generatin MPU (250 x 300 pixels) STORAGE OF PRINTED PDFs
PDF files Advertisements running in Dairy Industries International will
1) GENERAL – Compatibility: Acrobat Pro – Optimize PDF TRANSMISSION remain on file one yea .
– Resolution: 2400 dpi
E-mail ads should be sent to: sam@bellpublishing.com
2) FONTS – Check the Embed All Fonts box – Check the
Subset All Embedded Fonts box and specify PRODUCTION CHARGES
REMOVABLE MEDIA
Below 100% - When Embedding Fails specify Cancel
CDs - Applications & formats must be indicated. There will be a production charge to design/produce
Job – for Embedding specify Base 14 Fonts – Always and
adverts if required.
Never Embed should remain empty.
SEND DISCS AND PROOFS TO
PRINTING & BINDING
ACCEPTABLE FORMATS (print) Dairy Industries International, Bell Publishing Ltd
57 The Maltings, Bath Street, Gravesend, Printing by sheet fed litho
Adobe Acrobat PDF Files (PREFERRED)
Adobe InDesign, Illustrator, Photoshop CS6 Kent DA11 ODF, UK.
Applications & formats must be indicated.
All files should be CMYK and have a resolution of 300 DPIBell Publishing Your market-leading solution Bell Publishing Ltd is an international B2B media and events company. Specialists in our field, our niche titles, in the food, dairy, confectionery, tea and coffee and metal packaging sectors, are all highly respected leading journals in their marketplaces. Our diverse portfolio of publications & websites ensure we are best placed for clients to reach all sectors within the food & beverage production sectors. Our hard-working teams are firmly engaged in the industries they serve, and our presence at the major events for each sector puts us at the forefront of news and editorial coverage. Our digital platforms are Constantly developing – each title has its own print journal, news-focused website (updated daily), weekly e-newsletter, digital issue and archive, Twitter feed and LinkedIn group. Through our verified, named subscriptions our combined titles are read by over… key decision makers each month. Each month over 56,000 page impressions are generated across our combined websites. To find out more about opportunities to benefit from the ful Bell Publishing Group audience. Simply get in touch.
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